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Representações sociais sobre as crianças negras na educação infantil: mudanças e permanências a partir da prática pedagógica de uma professora / Social representation of black children in primary school: changes and maintenance of practices from the perspective of a teachers teaching practicesCarolina de Paula Teles 12 April 2010 (has links)
A presente pesquisa pretende contribuir para que as professoras da educação infantil possam refletir sobre as representações sociais que possuem a respeito das crianças negras e a partir disso, pensar em transformações tanto nas relações sociais estabelecidas com essas crianças quanto na prática pedagógica, de modo que essas possam se configurar como promotoras da reeducação das relações raciais no ambiente escolar. A intenção de articular representações sociais e relações raciais é que as professoras compreendam quão significativas são suas ações cotidianas e práticas e os possíveis efeitos que elas têm sob as crianças, tanto negras quanto brancas. Nesse contexto, o objetivo do estudo foi o de apreender e interpretar as representações sociais sobre as crianças negras na perspectiva de uma professora de educação infantil bem como analisar como essas refletem em sua prática pedagógica. A fim de cumprir o objetivo mencionado, optamos por realizar uma pesquisa qualitativa na perspectiva etnográfica, sendo esta desenvolvida em uma Escola Municipal de educação infantil (Emei) na cidade de São Paulo com uma turma de crianças de cinco anos. Os dados foram coletados por meio da pesquisa de campo, entrevista com a professora observada e análise de documentos institucionais dando ênfase ao o que e como abordavam a temática racial e das diferenças como um todo. O referencial teórico-metodológico adotado para a análise foi da teoria das representações sociais cunhada por Moscovici (1978). Para o referido autor, criamos representações sociais para tornar o que é estranho, ausente em nós e da nossa realidade em algo familiar, compreensível ao nosso sistema de referência. A partir dessa afirmação, interrogamos o que seria estranho para a professora considerando a temática estudada e o contexto social e político na qual estava inserida e como essa elabora e põe em funcionamento suas representações acerca das crianças negras. Com base na análise realizada, inferimos que as representações sociais que a professora tem sobre as crianças negras podem estar pautadas em movimentos de mudanças e de permanências, moderadas pelo modo como o racismo foi operacionalizado no país baseado no ideal de democracia racial em contrapartida a valorização do branco e pelas mudanças ocorridas ao tratamento da temática racial, advindas das ações dos movimentos negros e que resultaram na confirmação da existência do racismo no país, impulsionando ações, em todos os setores da sociedade, sobretudo, na educação para modificar tal realidade. Desse modo, ao que se refere à professora observada, compreendemos que ao representar as crianças negras da sua turma o fez por meio da reelaboração de novos conhecimentos sobre a questão racial e da permanência de ideais que ainda estão presentes na sociedade brasileira. / This research aims to help primary school teachers to reflect over the social representations, that they have of black children, and from there plan and think about changes both in established social relations with the school children and their teaching practices, so that these teachers can become promoters of the reeducation of racial relations in the educational environment.The intention to articulate social and racial relations representations, is that the teachers comprehend how meaningful their daily actions and practices are, and the possible effects that they have on both black and white children. In this context, the aim of this study was to apprehend and interpret the social representations of black children in the perspective of a primary school teacher, as well as analise how this reflect on their teaching practices. With the intention of fulfilling the above mentioned aim, we opted to execute a qualitative research with an ehtnographic perspective. Due to this, it was developed in a public primary school in the city of São Paulo with a group of five years old children. The information was gathered through a field study, interview with the observed teacher and analysis of institutional documents, emphasizing what and how the racial thematic was approached and the differences as a whole. The theoretical methodology adopted to the analysis was the theory of social representations, created by Moscovici (1978). For the author we have created social representations to turn what is unknown, absent in us and our reality into something familiar, comprehensible to our reference system. Based on this affirmation, we have interrogated what would be unknown to the teacher, considering the studied theme and the social and political context in which the teacher was part of, and how she elaborates and puts in practice her representations of black children. Based on the analysis, we concluded that the social representations that the teacher has of black children might be due to changes and maintenance in how racism is applied in the country based on the ideal of racial democracy in compensation of the valorization of the white people and for the changes ocurred in the racial thematic, originated from the actions of the black movement and that resulted in the confirmation of the existence of racism in the country, generating actions in all sectors of the society over all in the education to change the general reality. Therefore, in relation to the observed teacher, we comprehend that by representing the black children in her group, the teacher reelaborated her social representations based on new information about the racial thematic and the maintenance of ideals that are still present in the Brazilian society.
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Representações sociais sobre o patrimônio cultural em Mariana: práticas, concepções e disputas de poder na apropriação e legitimação social dos bens culturaisFermino, Annelizi 31 July 2017 (has links)
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Previous issue date: 2017-07-31 / Esta dissertação analisa as diferentes representações sociais dos moradores de Mariana/MG sobre seu patrimônio cultural. Entende-se por representações sociais formas de conhecimento construídas sobre objetos – neste caso o patrimônio cultural – presentes na realidade cotidiana dos grupos sociais, de modo a orientarem as interações no cotidiano dos mesmos. Tais representações, como formas de saber, são manifestadas nas opiniões, imagens, atitudes e práticas. Neste estudo, procurou-se identificar essas representações e compreender sua dinâmica de legitimação social. Dessa forma, considera-se que as perspectivas elaboradas (as representações) estão vinculadas à posição e ao contexto social de cada grupo, coexistindo de forma hierarquizada no espaço social. O referencial teórico para realização da análise é a Teoria das Representações Sociais, cuja base teórica está no estudo do psicólogo social Serge Moscovici, a qual procuramos articular com o conceito de campo do sociólogo Pierre Bourdieu. Essa articulação tem como finalidade desenvolver uma abordagem que possibilite uma compreensão socioestrutural acerca do funcionamento das representações sociais sobre o patrimônio cultural em Mariana/MG. / This thesis analyses the different social representations of the residents of Mariana, Minas Gerais, about their cultural heritage. Social representations are understood as forms of knowledge built on objects - in this case the cultural heritage - which are present in the quotidian of social groups, in order to guide their daily interactions. Such representations are manifested in opinions, images, attitudes and practices. In this study, we sought to identify these representations and to understand their dynamics of social legitimation. Thus, it is considered that the elaborated perspectives (representations) are linked to the position and the social context of each group, coexisting hierarchically in the social space. The theoretical reference used in this analysis is the Social Representation Theory - based in the study of the social psychologist Serge Moscovici - which we articulate with the concept of field by the sociologist Pierre Bourdieu. This articulation aims to develop an approach that allows a social and a structural understanding about how the social representations regarded to cultural heritage in Mariana/MG works.
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Sociala koder på arbetsplatsen : En kvalitativ studie om sociala koder på arbetsplatsen och dess möjliga begränsningar och tillgångar för den mänskliga arbetskraften. / Social codes in the workplace : A qualitative study of social codes in the workplace and its possible limitations and resources for the human workforce.Mesch, Mikaela, Freij, Gabriella January 2018 (has links)
En kvalitativ studie genomfördes kring fenomenet sociala koder för att skapa förståelse och fördjupa kunskaper kring vilken möjlig påverkan sociala koder kan ha på mänsklig arbetskraft i arbetslivet. Studiens resultat visade på att sociala koder förekommer på samtliga respondenters arbetsplatser. Detta tolkades innebära att sociala koder berör samtliga individer i arbetslivet. Frågeställningarna för studien var om det fanns sociala koder på arbetsmarknaden, och hur dessa kan påverka den mänskliga arbetskraften i arbetslivet. Ambitionen var att genomföra intervjuer för att sedan använda en fenomenologisk analys som kunde belysa skillnader och likheter kring respondenternas subjektiva upplevelser. I studien deltog fyra deltagare mellan åldrarna 23-56 år. Syftet var att få en mer djupgående förståelse för begreppet sociala koder, snarare än att generalisera resultatet till andra områden. Nyckelord utformades och formulerades sedan till fem teman som antogs beskriva sociala koder och dess inverkan på den mänskliga arbetskraften. Studiens teman benämndes som: tolkning av regler och social interaktion, utanförskap och gemenskap, varierande påverkan, förändringsbarhet och arbetskultur. Resultatet i studien baserades på subjektiva upplevelser och tolkades därefter i en diskussion kring hur detta resultat var användbart för övriga deltagare i arbetslivet. / A qualitative study regarding the phenomenon social codes was made to create a deeper understanding and develop knowledge about how social codes possibly could have an effect on human labor. The results of the study showed that social codes existed on all the participants workplaces. This was interpreted to imply that social codes was affecting all individuals in a social context on work. The questions of issue was if social codes existed on the labor market, and if these codes could possibly affect the human capital. The aim of the study was to implement interviews with four participants. Further it continued with a phenomenological analysis to illustrate differences and similarities within the results of the interviews. The participants of the study was between 23-56 years old. The study was not made to be able to generalise the studies results to a whole population, but instead to find a more profound description of the phenomenon social codes. Keywords were formulated and then decomposed into five themes to describe social codes and their impact on the human capital. The themes of the study was interpretation of rules and social interaction, alienation and communion, varied impact, changeability and work culture. The results of the study was based on subjective experiences and thoughts, which were interpreted into the discussion about how these results were useful for other employees.
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O processo de cessação do fumar na perspectiva de ex-fumantesSilva, Cremilda Maria de Mello 05 August 2005 (has links)
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Previous issue date: 2005-08-05 / Este estudo visa a compreender como os indivíduos vivenciam e elaboram o processo de cessação de fumar em seus contextos sociais, a partir da experiência de ex-fumantes. Os tabagistas passam por estágios motivacionais, até conseguirem deixar de fumar, o que, para alguns, pode levar pouco tempo; para outros, a cessação poderá se dar em alguns anos. A mudança de estágio é influenciada por vários fatores. Dentre eles, o estágio de cessação de fumar decorre da ação de forças presentes nas sociedades que buscam controlar o tabagismo, como também por fatores culturais que promovem indiretamente a abstenção do fumar. Esse fato ocorre por ser tabagismo uma prática que não se coaduna com as atuais concepções de saúde, beleza e bem-estar. A pesquisa desenvolve um estudo qualitativo com indivíduos que deixaram de fumar há pelo menos um ano e estavam em acompanhamento no Centro de Referência Estadual de Prevenção e Tratamento do Tabagismo (CREPTT). Foram entrevistados 17 sujeitos (11 mulheres e 6 homens), com idades que variam entre 36 a 71 anos. Os dados empíricos obtidos a partir dos discursos dos informantes foram analisados segundo a Análise Temática de Conteúdo e interpretados com aporte da Teoria das Representações Sociais. As conclusões mais importantes são as seguintes: a cessação de fumar evidenciou-se como um processo decorrente da tomada de consciência do tabagismo como um problema para o próprio indivíduo e para as pessoas próximas a ele. Fatores relacionados com o corpo e a convivência social contribuíram para que buscassem a recuperação do tabagismo. Os elos de experiência, interpretados como apoios para a abstinência, foram as redes interpessoais constituídas por familiares, profissionais e colegas do grupo de tratamento, contatos com ex-fumantes, sua determinação e fé. A abstenção do tabagismo foi associada a mudanças. Essas mudanças foram percebidas como condições para uma vida melhor. A abstenção do tabagismo é vista pelos ex-fumantes sujeitos deste estudo como uma condição, dentre outras, para se sentirem mais saudáveis, com melhor aparência física e aceitos socialmente. / This study aims to understand how individuals live and elaborate the stopping smoking process in their social contexts, beginning with former-smokers' experiences. The smokers go through motivational stages, until they manage to stop smoking, which for some can be a short time while for others, takes years. The stage change is influenced by several factors. It can be seen, among these, that the stopping smoking stage occurs due to present forces in the societies which aim to control tabaccoism, as well as, from cultural factors that promote smoking abstention indirectly. This last one being attributed, to the fact that tabaccoism as a practice does suit the current conceptions of health, beauty and well being. A qualitative study with carried out on individuals that had stopped smoking for at least one year and were being attended by the Prevention State Reference and Tabaccoism Treatment Center (CREPTT). 17 subjects (11 women and 6 men) with ages ranging from 36 to 71 years were interviewed. The empiric data obtained from interviews from former smokers were analyzed according to Content Thematic Analysis and interpreted according to the Social Representations Theory. The most important considerations are as follows: stopping smoking was shown to be an awareness process of perceiving tabaccoism as a problem of the individual and the people close to him or her. Factors related to the body and social coexistence contributed to the search for recovery from tabaccoism. The experience links, interpreted as abstinence supports, were the interpersonal network of relatives, professionals and treatment group colleagues, contact with former-smokers, determination and faith. Tabaccoism abstention was associated to changes. These changes, were perceived as conditions for a better life. Tabaccoism abstention by the former-smokers of this study is seen, to be the condition, among others, of feeling healthier, with a better physical appearance and social acceptance.
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Quelle égalité professionnelle entre les femmes et les hommes dans la fonction publique territoriale ? : effets du sexe et du genre sur les représentations sociales de la réussite proffessionnelle, de la compétence et sur les interférences entre travail et famille / Which professional equality between men and women in the public sector ? : Sex and gender effects on professional success and competence's social representations and on work-family interferences.Kouidri, Haoua 30 June 2015 (has links)
Cette thèse vise à mieux comprendre les choix des femmes et des hommes dans le domaine professionnel, pour mieux comprendre et dépasser la pérennisation des inégalités professionnelles entre les sexes, en particulier dans la Fonction Publique Territoriale, système organisationnel qui se veut neutre et égalitaire par définition. Une série de travaux réalisés dans le cadre d'une CIFRE visent la mise en place d'un dispositif interne de promotion de l'égalité professionnelle entre les femmes et les hommes sous forme de projet transversal.Sur le plan théorique, nous avons articulé la théorie de la catégorisation sociale et celle des représentations sociales (Moscovici, 1961). Nous observons les effets des variables de sexe, de genre – e.g. l'identification aux stéréotypes de genre (Bem, 1974) -, de statut hiérarchique et de filière d'emploi sur les représentations sociales de l'égalité hommes-femmes, de la réussite professionnelle et de la compétence. Nous utilisons l'analyse catégorielle et prototypique (Vergès, 1992) et l'analyse discriminante intergroupes (Doise et al., 1992). De plus, nous analysons l'effet du genre en interaction avec le sexe notamment sur la conciliation entre vie professionnelle et vie privée. Nos résultats révèlent la nécessité de prendre en compte certains facteurs culturels tels que les stéréotypes de genre et les représentations sociales pour expliquer les différences sexuées dans le domaine professionnel. Enfin, nous discutons nos résultats pour les inscrire dans une dimension sociétale et idéologique dont certains éléments peuvent servir d'espace de négociation des valeurs du féminin et du masculin dans la division sexuelle du travail. / This thesis aims to better understand men and women's choices in the workplace, to better understand and overcome the perpetuation of professional gender inequalities in the public sector, as this organizational system is supposed to be neutral and equal by definition. This work, composed of a series of studies, was carried out under a convention to establish an internal device for promoting equality between men and women as a cross-cutting project.On the theoretical aspect, social categorization theory and social representation theory (Moscovici, 1961) are articulated. We analyze the effects of sex, gender – e.g. gendered stereotypes identification (Bem, 1974) - hierarchical status and job sector on social representations of gender equality, professional success and competence. We use categorical and prototypical analyses (Vergès, 1992) and discriminant analysis (Doise et al., 1992). In addition, we analyse the effect of gender in interaction with sex on work and private life balance. Our results reveal the need to take into account cultural factors, such as gender stereotypes and social representations, in order to explain the gender gap in the professional field. Finally, we discuss our results at a societal and ideological level which contain elements that can be used to negotiate feminine and masculine values in the sexual division of labor.
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Reconversion et aménagement durable des friches urbaines polluées : élaboration d'une méthode participative d'évaluation et d'aide multicritère à la décision / Sustainable contaminated brownfield redevelopment : implementation of a participatory multicriteriadecision aid support systemTendero, Marjorie 31 May 2018 (has links)
La reconversion des friches urbaines est unepriorité pour préserver les sols. Ce sont souvent des sitespollués ; ce qui engendre de nombreux obstacles pour lesreconvertir. Les bénéfices découlant de la reconversionsont sous-estimés tandis que les coûts sont surestimés parles opérateurs techniques et fonciers. L’impact de lastigmatisation du site amène les riverains à ne pass’approprier les nouveaux usages. Le choix de ces usagespeut être à l'origine de conflits entre les parties prenantes.Cette thèse s'intéresse à la reconversion des frichespolluées en tenant compte à la fois de lamultidimensionnalité des parties prenantes, de leurspréférences, et de leurs perceptions. Nous étudions lesobstacles et les leviers pouvant être mobilisés pourpromouvoir leur reconversion à partir d’une enquête auprès de 76 opérateurs techniques et fonciers dans unepremière partie.Dans la seconde, nous analysonsl’importance des stigmates associés aux friches polluéesauprès des riverains et futurs usagers. Une premièreenquête, menée au niveau national (803 observations)analyse leurs perceptions, représentations et préférencesvis-à-vis de ces sites. Ces dernières sont précisées à l’aided’une expérience à choix discrets (338 observations)administrée sur cinq communes impactées par ce type desite. Dans une troisième partie, nous appliquons unedémarche d’aide multicritère à la décision participativedans le cas d’une friche urbaine polluée. Elle identifie lesprojets les plus consensuels en regroupant l’ensemble desparties prenantes. Ils corresponde / Brownfield redevelopment is a key priority topreserve soils. Brownfields are often contaminated yet.Therefore, it creates numerous obstacles to reuse them.Firstly, brownfields redevelopment’s benefits areunderestimated whereas costs are overestimated bydevelopers. Secondly, brownfields are plagued with thestigma effect. This effect persists even after remediationprocess (e.g., individuals may not use facilities on aformer contaminated brownfield). Thirdly, new uses cancause conflicts between the stakeholders. As such, thisthesis deals with contaminated brownfieldredevelopment taking into account both themultidimensionality of stakeholders, their preferencesand their perceptions. developers. In a first part, we study barriers to brownfieldredevelopment and how to tackle them using a surveyamong 76 French developers.In a second part, weanalyse the importance of the stigma associated withcontaminated brownfields. A first survey (803observations), conducted at national level, investigatesindividuals’ perceptions, representations and preferencesregarding brownfield redevelopment. A second survey(338 observations), conducted among five municipalitiesimpacted by such sites, specifies their preferences usinga discrete choice experiment. In the third part, we applya participatory multicriteria decision aid. It determinesthe most consensual projects in the case of acontaminated site. They correspond to individuals’preferences that were previously analysed.
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O processo de cessação do fumar na perspectiva de ex-fumantesSilva, Cremilda Maria de Mello 05 August 2005 (has links)
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Previous issue date: 2005-08-05 / This study aims to understand how individuals live and elaborate the stopping smoking process in their social contexts, beginning with former-smokers' experiences. The smokers go through motivational stages, until they manage to stop smoking, which for some can be a short time while for others, takes years. The stage change is influenced by several factors. It can be seen, among these, that the stopping smoking stage occurs due to present forces in the societies which aim to control tabaccoism, as well as, from cultural factors that promote smoking abstention indirectly. This last one being attributed, to the fact that tabaccoism as a practice does suit the current conceptions of health, beauty and well being. A qualitative study with carried out on individuals that had stopped smoking for at least one year and were being attended by the Prevention State Reference and Tabaccoism Treatment Center (CREPTT). 17 subjects (11 women and 6 men) with ages ranging from 36 to 71 years were interviewed. The empiric data obtained from interviews from former smokers were analyzed according to Content Thematic Analysis and interpreted according to the Social Representations Theory. The most important considerations are as follows: stopping smoking was shown to be an awareness process of perceiving tabaccoism as a problem of the individual and the people close to him or her. Factors related to the body and social coexistence contributed to the search for recovery from tabaccoism. The experience links, interpreted as abstinence supports, were the interpersonal network of relatives, professionals and treatment group colleagues, contact with former-smokers, determination and faith. Tabaccoism abstention was associated to changes. These changes, were perceived as conditions for a better life. Tabaccoism abstention by the former-smokers of this study is seen, to be the condition, among others, of feeling healthier, with a better physical appearance and social acceptance. / Este estudo visa a compreender como os indivíduos vivenciam e elaboram o processo de cessação de fumar em seus contextos sociais, a partir da experiência de ex-fumantes. Os tabagistas passam por estágios motivacionais, até conseguirem deixar de fumar, o que, para alguns, pode levar pouco tempo; para outros, a cessação poderá se dar em alguns anos. A mudança de estágio é influenciada por vários fatores. Dentre eles, o estágio de cessação de fumar decorre da ação de forças presentes nas sociedades que buscam controlar o tabagismo, como também por fatores culturais que promovem indiretamente a abstenção do fumar. Esse fato ocorre por ser tabagismo uma prática que não se coaduna com as atuais concepções de saúde, beleza e bem-estar. A pesquisa desenvolve um estudo qualitativo com indivíduos que deixaram de fumar há pelo menos um ano e estavam em acompanhamento no Centro de Referência Estadual de Prevenção e Tratamento do Tabagismo (CREPTT). Foram entrevistados 17 sujeitos (11 mulheres e 6 homens), com idades que variam entre 36 a 71 anos. Os dados empíricos obtidos a partir dos discursos dos informantes foram analisados segundo a Análise Temática de Conteúdo e interpretados com aporte da Teoria das Representações Sociais. As conclusões mais importantes são as seguintes: a cessação de fumar evidenciou-se como um processo decorrente da tomada de consciência do tabagismo como um problema para o próprio indivíduo e para as pessoas próximas a ele. Fatores relacionados com o corpo e a convivência social contribuíram para que buscassem a recuperação do tabagismo. Os elos de experiência, interpretados como apoios para a abstinência, foram as redes interpessoais constituídas por familiares, profissionais e colegas do grupo de tratamento, contatos com ex-fumantes, sua determinação e fé. A abstenção do tabagismo foi associada a mudanças. Essas mudanças foram percebidas como condições para uma vida melhor. A abstenção do tabagismo é vista pelos ex-fumantes sujeitos deste estudo como uma condição, dentre outras, para se sentirem mais saudáveis, com melhor aparência física e aceitos socialmente.
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Barns sociala vardagsliv i förskolan / Children’s everyday social life in preschoolSkånfors, Lovisa January 2013 (has links)
The overarching aim of the studies in this dissertation is to contribute knowledge about children’s shared social knowledge in their preschool peer cultures, regarding both content and how it is established and maintained. An ethnographic approach has been used to study the shared activities of children, aged 3-5, in the preschool. During 1 ½ years, one preschool setting was visited on a regular basis. One hundred hours of observation have been made and documented through video camera recordings and field notes. The theory of children’s peer cultures (Corsaro, 2005), positioning theory (Harré & Langenhove, 1999a) and social representation theory (Moscovici, 2001) have been used as theoretical tools in the analyses. The empirical results are presented in four articles (articles I-IV) and are all illustrations of the children’s shared social knowledge. The findings are that children’s shared social knowledge involves two main aspects of knowledge about relations; how to establish and maintain relations vis-à-vis various tokens or social resources (articles III and IV), and how to create distance to relations (articles I and II). Another find is that there seems to be a tension between the children’s social knowledge and the social norms explicitly formulated in the studied preschool context. / I den här avhandlingen undersöker Lovisa Skånfors barns sociala vardagsliv i förskolan. Det specifika syftet är att bidra med kunskap om barns gemensamma sociala kunskaper i förskolans kamratkulturer, både vad gäller dess innehåll och hur de etableras och upprätthålls. Författaren har genom ett etnografiskt arbetssätt följt barns gemensamma aktiviteter på en 3-5-årsavdelning i en svensk förskola, under 1,5 år. Resultatet visar att barns gemensamma sociala kunskaper handlar om hur man kan skapa och upprätthålla relationer och hur man kan distansera sig från relationer. Barns sociala relationer skapas och upprätthålls i relation till olika sociala resurser (rätt ålder, specifika kompetenser och tidigare etablerade relationer). Barn skapar dessutom distans till andra barn och vuxna genom att på olika sätt dra sig undan i förskolekontexten. Resultatet visar också att det tycks finnas en spänning mellan barnens gemensamma sociala kunskaper och de normer om kollektivitet som explicit formuleras i den studerade förskolekontexten. Avhandlingen vänder sig till forskare och praktiker med intresse för frågor kring förskola och förskolebarns sociala samspel.
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The social representation of success in IT projects in Brazil from the IT professionals' perspectiveRodriguez Melon, Marcela 16 November 2016 (has links)
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Previous issue date: 2016-11-16 / Different authors have proposed different criteria that should be considered to assess the success of Information Technology/Information Systems (IT/IS) projects. Through a review of the available literature concerning success criteria for IT/IS projects, this research identified that there is a clear trend over time to shift from the original budget, quality and time criteria to a larger set of criteria that involves not only those that are internal to the project but also external factors, such as impacts on the organization and people involved. This study aims to expose the perception of the Brazilian IT professionals about success in IT projects by using the word evocation technique and the Social Representation Theory (SRT). The data were empirically collected from 175 IT professionals through a web-based survey. The data was then processed on the software EVOC using the technique of the four quadrants from Vergès to identify the central nucleus and the peripheral system of the social representation of IT project success for the Brazilian IT professionals. The resultant data was then further analyzed and compared to the extant literature. As a result, the Brazilian IT professionals perceive the central core of the social representation of IT project success as formed by 'Satisfaction' and 'Scope'. The results show that while a considerably amount of IT professionals still consider Cost, Quality and Time as relevant factors for project success, due to the high frequency of evocation that these words had, they do not consider as the most important ones. This corroborates with the literature that points towards the evolution of the success criteria for IT projects. The results allow professionals and project managers to better prioritize the goals of their projects, by knowing how IT project success is recognized by the IT professionals in Brazil. / Diferentes autores propuseram diferentes critérios que devem ser considerados para avaliar o sucesso dos projetos de Tecnologia da Informação/Sistemas de Informação (TI/SI). Através de uma revisão da literatura disponível sobre critérios de sucesso para projetos de TI/SI, esta pesquisa identificou que há uma tendência clara ao longo do tempo em mudar do critério original de orçamento, qualidade e tempo para um conjunto maior de critérios que envolve não apenas aqueles internos ao projeto, mas também fatores externos, tais como impactos na organização e nas pessoas envolvidas. Este estudo tem como objetivo expor a percepção dos profissionais de TI brasileiros sobre o sucesso em projetos de TI, utilizando a técnica de evocação de palavras e a Teoria da Representação Social (TRS). Os dados foram empiricamente coletados de 175 profissionais de TI através de um questionário baseado na web. Os dados foram processados no software EVOC utilizando a técnica dos quatro quadrantes de Vergès para identificar o núcleo central e o sistema periférico da representação social do sucesso em projetos de TI do ponto de vista dos profissionais brasileiros de TI. Os dados resultantes foram posteriormente analisados e comparados com a literatura existente. Como resultado, os profissionais brasileiros de TI percebem o núcleo central da representação social de sucesso em projetos de TI como sendo composto por 'Satisfação' e 'Escopo'. Os resultados mostram que, apesar de uma quantidade considerável de profissionais de TI ainda considerar Custo, Qualidade e Tempo como fatores relevantes para o sucesso do projeto, devido à alta frequência de evocação que essas palavras possuíram, eles não são considerados como os mais importantes. O que corrobora com a literatura que aponta uma evolução nos critérios de sucesso para projetos de TI. Os resultados permitem que profissionais e gerentes de projetos priorizem melhor os objetivos de seus projetos, de posse da informação de como o sucesso de um projeto de TI é reconhecido pelos profissionais de TI no Brasil.
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