Syftet med studien är att kartlägga hur corporate social responsibility, sportsliga prestationer och supportrar påverkar Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer. Fotboll är den största sporten i Sverige och sponsorer är en viktig inkomstkälla för svenska fotbollsklubbar. Detta innebär att fotbollsklubbar i Sverige måste vara effektiva i sin relationsmarknadsföring gentemot sponsorer för att skriva avtal med nya sponsorer samt bevara relationerna med deras befintliga sponsorer. Därav undersöker denna studie svenska fotbollsklubbars arbeta under hela livslängden av ett avtal med en sponsor från första kontakten till att avtalstiden är slut och hur fotbollsklubbens CSR- arbete, sportsliga prestation samt supportrar påverkar detta. En kvalitativ studie med en iterativ ansats har genomförts. Empirin innehåller information från semistrukturerade intervjuer med sex fallklubbar med olika bakgrund och framgångar inom den svenska herrfotbollen där alla har gemensamt att de spelar i högsta serien, Allsvenskan. Relationsmarknadsföring för de olika fallklubbarna varierar beroende på faktorer som sportslig framgång både nuvarande och historisk, geografisk placering, finansiell ställning samt deras supporterbas. De går att se att de fallklubbar med störst sponsorintäkter också har störst sportslig framgång, har störst supporterbas och är placerade i två av Sveriges tre största städer. Gemensamt för alla fallklubbar är att de ser CSR-arbetet som en viktig aspekt i deras relationsmarknadsföring. / The purpose of the study is to chart how corporate social responsibility, sporting performance and supporters affect relationship marketing towards sponsors of men’s football clubs in Allsvenskan. Football is the biggest sport in Sweden and sponsors are an important source of income for Swedish football clubs. This means that football clubs in Sweden must be effective in their relationship marketing towards sponsors to write new contracts with sponsors and to preserve the relations with sponsors that are already established. Therefore does this study examine Swedish football clubs work during the whole life cycle of a contract with a sponsor from the first contact until the contract ends and how the football clubs CSR-work, sporting performance and supporters’ affects this. A qualitative study with an iterative approach has been conducted. The empiric findings contain information gathered from semi-structured interviews with six case clubs with different backgrounds and success in the men’s football in Sweden where all case clubs have in common that they play in the highest league, Allsvenskan. The relationship marketing for the different case clubs varies depending on factors such as both present and historic sporting performance, geographic placement, financial position, and their supporter base. It is possible to see that the case clubs with the biggest income from sponsors also has the greatest sporting performance and has the biggest supporter base and are in two of Sweden’s three biggest cities. All case clubs have in common that they see their CSR-work as an important aspect in their relationship marketing.

Användningen av sociala medier både för klubbar och supportrar har sett en snabb ökning i fotbollssammanhang. Syftet och målen med användningen mellan dem skiljer sig däremot, där fotbollsklubbar är ute efter en potentiell källa som uppmuntrar ekonomiska möjligheter. Supportrars användning är kopplat till tillhörighet och engagemang, där exakta motiv och behov av en fotbollsklubbs sociala medier behöver identifieras. Denna studie syftar att undersöka supportrars behov av en mindre fotbollsklubbs sociala medier utifrån ett uses and gratifications perspektiv. Detta för att se om klubben tillfredsställer supportrarnas behov och uppmuntrar användning och engagemang för att se om en mindre klubb kan utnyttja de finansiella möjligheterna av sociala medier. Det undersöks även om Covid-19 pandemin har lett till ett ökat behov av sociala medier för supportrarna. Studien är baserad på Halmstads BK, som representerar en mindre fotbollsklubb, och dess supportrar. Tre kvalitativa intervjuer samt en enkätundersökning med 106 deltagare har genomförts utifrån studiens syfte. Resultatet visar att Halmstads BK:s supportrar använder sig primärt av klubbens sociala medier för att få information kring laget. Tillhörighet och interaktion är även ett identifierat behov hos supportrarna, däremot tillfredsställs inte behoven av klubben och kanalernas användning drabbas negativt. Pandemin tillförde inte heller ett utökat behov av klubbens medier utan återställde endast behovet till hur det var innan pandemin. I och med låg aktivitet på klubbens medier så är en finansiell modell runt sociala medier inte lämplig i nuläget. / Social media usage is rapidly increasing for football clubs and supporters. Their purpose with social media differs however, where a football club is looking for a potential source that encourages financial benefits. A supporter’s use of social media is linked to belonging and engagement, however their exact motives and needs must be identified. This study means to establish the needs of a club’s social media pages for supporters to a smaller club with a Uses and Gratifications perspective. By establishing the supporters' needs and gratifications sought and how well the club meets and encourages them, it can be determined how well a club is positioned to benefit from social media’s financial benefits. The impact of the Covid-19 pandemic on supporters needs of its club’s social media is also studied. This study is based on Halmstads BK, which represents a smaller football club, and its supporters. This study contains three qualitative interviews as well as a survey with 106 respondents. The result shows that Halmstads BK’s supporters primarily use the club’s social media to seek information about the team. Belonging and interaction is also an identified need that is currently not being met by the club which negatively impacts the channel's activity. The pandemic did not increase the supporters' need for the club’s social media but rather brought it back to how it was before the pandemic. Because of the low activity on the club’s channels a financial model around social media is not suitable at this moment.

Le produit sport est envisagé comme l'un des rares produits qui procurent de la passion et de l'enthousiasme chez les individus. Les amateurs d'une équipe sportive vivent des réactions émotionnelles pour leurs équipes favorites, plus fortes dans l'industrie du sport comparativement à d'autres industries. Cette étude s'intéresse particulièrement à l'attachement émotionnel d'un individu à une équipe sportive. Il s'agit d'examiner les antécédents et conséquences de l'attachement émotionnel qu'un individu éprouve pour une équipe sportive. Le modèle conceptuel développé a comme variable centrale l'attachement émotionnel à une équipe sportive, la personnalité de la marque et l'expérience vécue avec cette dernière comme antécédents, la fidélité et le bouche-à-oreille électronique comme conséquences. Pour tester ce cadre conceptuel, un sondage en ligne a été mené auprès de 472 amateurs d'équipes professionnelles de la Ligue nationale de hockey (LNH). Les résultats de l'analyse des données montrent que la personnalité de l'équipe sportive et l'expérience vécue avec cette dernière influencent positivement l'attachement émotionnel, qui à son tour a une forte influence sur la fidélité et la génération d'un bouche-à-oreille électronique. Ce travail vient confirmer les résultats des recherches précédentes sur l'attachement émotionnel à une équipe sportive et compléter ces dernières dans un contexte particulier ; celui du sport. De plus, par le biais de ce travail nous proposons aux managers et décideurs en marketing des équipes sportives des suggestions les aidant à prendre les bonnes décisions stratégiques. Mots clés : Attachement émotionnel, personnalité de l'équipe sportive, expérience vécue, fidélité, bouche-à-oreille électronique.

La presente investigación se basó en analizar el impacto de las asociaciones de marca de los clubes de fútbol, tanto peruanos como extranjeros, en la lealtad de marca de los hinchas de Lima Metropolitana durante el año 2018. Se comprende la lealtad como la consecuencia de la interacción secuencial de dos tipos de lealtades: lealtades actitudinales y comportamentales. Asimismo, se pudo observar que el actual problema es que en el Perú son pocos los clubes que aprovechan los atributos y beneficios que estos otorgan al hincha para lograr ser más rentables en la industria futbolística. Por ello, el problema de la investigación fue resuelto mediante el uso de una entrevista en profundidad, Focus Group y la aplicación de cuestionarios al público objetivo correspondiente de la investigación con el fin de recoger la mayor información fiable y lograr un adecuado análisis que permita resolver el problema. Finalmente, los resultados que dejó la investigación sugieren que las asociaciones de marca presentes en los hinchas de clubes de fútbol nacionales y extranjeros no comprenden demasiadas diferencias en cuanto a la lógica en cómo influencian los atributos y beneficios de marca de cada uno de ellos sobre sus distintos niveles de lealtades, sino más bien, sí las comprenden en cuanto a su grado de explicación. Adicionalmente, se brindaron conclusiones respecto al fenómeno y recomendaciones pertinentes para la industria del fútbol peruano y también dirigidos a las empresas que tengan como target de sus estrategias de marketing al público objetivo de los hinchas de fútbol de Lima Metropolitana. / The present investigation was based on analyzing the impact of brand associations of soccer clubs, both Peruvian and foreign, on the brand loyalty of the fans of Lima Metropolitana during the year 2018. Loyalty is understood as the consequence of the sequential interaction of two types of loyalties: attitudinal and behavioral loyalties. Likewise, it could be observed that the current problem is that in Peru there are few clubs that take advantage of the attributes and benefits they give the fan to be more profitable in the football industry. Therefore, the research problem was solved through the use of an in-depth interview, a Focus Group and the application of questionnaires to the corresponding target audience of the research in order to collect the most reliable information and achieve an adequate analysis to resolve the problem. Finally, the results left by the research suggest that brand associations present in fans of national and foreign football clubs do not have too many differences in how they influence the attributes and brand benefits of each of them on their different levels of loyalties, but, rather, they do in terms of their degree of explanation. Additionally, conclusions were provided regarding the phenomenon and recommendations pertinent to the Peruvian soccer industry and also aimed at the companies that have as target of their marketing strategies the target audience of football fans in Lima Metropolitana. / Tesis

PhD / Department of Public Health / See the attached abstract

Les quarante-cinq premières années de la Troisième République se caractérisent par une politique de laïcisation touchant de nombreux domaines, à commencer par l’éducation, politique qui culmine en 1905 avec la loi de Séparation des Eglises et de l’Etat. La ville de Lyon, qui avait connu durant les deux premiers tiers du XIXème siècle une renaissance particulièrement forte du catholicisme, se manifestant par la création d’œuvres dynamiques, se voit confrontée en retour à une vague particulièrement puissante d’anticléricalisme. La confrontation des deux groupes idéologiquement opposés, que l’on peut nommer « clérical » et « anticlérical », détermine toute une succession de crises, d’accalmies, de recompositions, dont les spécificités lyonnaises ne pas toujours liées à celles du contexte national. Dans ses aspects concrets, cette lutte n’est pas perçue de la même façon chez tous ceux qui se rassemblent autour de l'étiquette « anticléricale » : les ouvriers de la Guillotière n’ont pas les mêmes griefs à formuler contre le clergé que les radicaux du « Comité de la rue de Grôlée ». Néanmoins, autant l’anticléricalisme reste assez simple à définir, autant le cléricalisme se révèle plus difficile à appréhender : il dépend d’abord du regard de l’autre, notamment de l’anticlérical. Les diverses manifestations de défense religieuse d’un catholicisme qui se perçoit alors volontiers comme une citadelle assiégée, les multiples attaques contre le clergé, voire contre la religion, des hommes au pouvoir, s’inscrivent à Lyon, sur la longue durée, dans le droit fil d’une série de luttes, d’insurrections et de répressions, dont chaque camp revendique - ou non - la postérité idéologique. / One of the main features of the first forty five years of the Third Republic is a policy of secularization in many fields, beginning with education and reaching its climax in 1905 when the law on the separation between church and state was passed (given the French context at the time, it especially targeted the catholic church). During the first two thirds of the XIXth century Lyons had known a strong revival of Catholicism which manifested itself by the creation of dynamic charitable organizations. The town then had to face a sudden increase of anticlericalism. The confrontation between two groups that were politically opposed – let us name them “clerical” and “anticlerical” – sparked crisis after crisis, followed by lulls and reconstructions, all these being sometimes different from what was happening at the national level, due to the particular characteristics of the town. In concrete terms not all that had gathered under the banner of anti-clericalism held the same opinion about the struggle: the workers in the district of La Guillotière did not hold the same grievances against the clergy as the radicals in the “rue de Grôlée committee”. Yet, although anticlericalism can be easily defined, clericalism proves more difficult to apprehend: in the first place it depends on the perception the others, and more specifically those who support the anticlerical faction, have of us. Catholicism then tends to see itself as a besieged fortress and the different manoeuvres set up to defend its religion, the numerous attacks against the clergy, even against religion from men in power are, in Lyons, quite in keeping with a long succession of struggles, insurrections and suppressions of which each side claims -or does not claim- the ideological posterity.

The purpose of this study is to investigate the work situation of housing supporters after exposure to threats and violence in the workplace. The study has a qualitative research approach and an abductive approach. Five housing supporters and a former housing supporter, now in a leading position, were interviewed with the help of semi-structured interviews. The participants lived in two municipalities in Central Sweden and were selected through a goal-directed selection and a snowball selection. The result is explained with the help of Demand- Control- and Support-model as well as the Lifeworld Theory. The empirical study is based on the answers from the interviews, the empirical data has been processed and analyzed and then presented in three main categories. The results show that several housing supporters feel that their mental state is negatively affected by threats and violence in the workplace. The results also show that social support is of great importance for reducing the negative stress and alleviating the negative consequences of threats and violence, and that education is important for housing supporters' ability to prevent and manage threats and violence in the workplace. It emerged that there was a need for more training, as it was considered a key factor in securing the necessary tools needed to be able to perform a good job.

Hispanics continue to be the fastest growing minority population in the Nation. According to U.S. Census Bureau (2011; 2008)., the Hispanic or Latino population was 16.3 percent in 2010 and is projected to be over 30 percent in 2050. However, only 3.6% of the RN population is Hispanic indicating an unrealistic representation of today's diversity in nursing (U.S Department of Health and Human Services, 2010). The purpose of this qualitative study was to explore and better understand how Hispanic nurses perceive their community college associate degree in nursing (ADN) program experience. More specifically, this study described, analyzed, and interpreted the experiences of Hispanic nurses with an emphasis on retention. Using a phenomenology approach, six Hispanic nurses who completed an ADN program interviewed separately. Sources of data included audio-recorded interviews, note-taking, and written journals. Data analysis followed Moustakas' modification of the Van Kaam method of phenomenological data. Four common themes emerged from data: financial challenges, fear of failing, supports and supporters, and role model. Findings from this study contributed to a deeper understanding of the way in which Hispanic nurses have perceived their educational experiences and how those experiences have influenced their beliefs and practices overall. The findings offer data to researchers who are addressing the epidemic problem of the nursing shortage and the lack of diversity in the nursing profession.

No description available.

Denna studie syftar till att öka förståelsen för hur boendestödjarna beskriver sitt vardagsarbete med brukarnas återhämtning på två boenden med särskild service inom Socialpsykiatriska utförarenheten i Skärholmens Stadsdelsförvaltning. Vi har intervjuat åtta boendestödjare. Valet av respondenter har gjorts utifrån ett kvoturval, fyra boendestödjare från Frösätra samt fyra från Solholmen. Vi har gjort semi-strukturerade intervjuer med samtliga boendestödjarna och utformat en intervjuguide. Intervjuguiden berör fenomen hur personalen på boendena beskriver begreppet återhämtning, hur de arbetar med återhämtning, hur återhämtning nås samt hur personal beskriver sin roll. Resultatet av studien påvisar att återhämtning innebär att den enskilde har möjligheten att återhämta sig från det kaotiska tillståndet samt att den enskilde tar makten över sitt liv. Återhämtning innebär utveckling och att den enskilde är självständig trots att en del av symptomen är varaktiga. Arbetet med återhämtning handlar om att lita på den enskildes förmåga och inte ge upp hoppet. Att se människan bakom symtomen och sjukdomen och därefter lyfta fram det friska. Återhämtning nås genom att den enskilde själv medverkar i sin egen återhämtning, är aktiv och villig att åstadkomma en förändring. / This study aims to increase understanding of how housing supporters describe their everyday work with the users' recovery at two sheltered housing, in Social Psychiatry perform purity of Skärholmens District Administration. We interviewed eight housing supporters. The selection of respondents was made based on a quota sample, four housing supporters from Frösätra and four from Solholmen. We did semi-structured interviews with all housing supporters and designed an interview guide. The interview guide affects phenomena such as how staff describes the concept of recovery and work on recovery. How the recovery is accessed and how staff describes their role. The results of this study demonstrated that recovery means that the individual has the ability to recover from the chaotic state, and that the individual will take charge of their lives. Recovery involves the development that the individual is autonomous although some symptoms are lasting. The work of recovery is about trusting the individual capacity and to not give up hope, to see the person behind the symptoms and the disease and highlight the healthy. Recovery achieved by the individual themselves take part in their own recovery, are active and want to make a change.