Uppsatsen tar sitt avstamp i de uppmärksammade skjutningarna i Malmö under året 2010. Syftet är att analysera hur media, i detta fall Sydsvenskan och Expressen, hanterade och skrev om de dåd och händelser som inträffade. Vikten ligger på vilka diskurser som används, hur makt hanteras och representationen av artiklarna som skrevs. Detta görs med hjälp av diskursanalyser av artiklarna samt en gestaltande del bestående av ett reportage om bilden av Malmö. Grundpelarna i uppsatsen är teorier om representation, retorik och brottsjournalistik.Analysen visar att Sydsvenskan och Expressens artiklar skiljer sig åt på framförallt tre områden: lokaliseringen, språket och kategoriseringen av tidningarna som dagstidning och kvällstidning. I alla tre kategorier har tidningarna använt maktförhållande, retoriska begrepp samt dagsordningsprincipen för att åstakomma deras mål utifrån deras förutsättningar. Poängen var att visa hur tidningarnas sätt att bygga upp sina artiklar skiljer sig åt och att de förekommer mycket bakom scenen som inte vid första anblicken är uppmärksammat. / This essay is about the shootings that took place in Malmö 2010. The crimes got a lot of attention in media all over the country. The focus of this essay will be on the articales that was written about the shootings in the newspapers Sydsvenskan and Expressen and the diffrences as well as the similaritys among the articels in the newspapers. The purpose is to analyze what discourses that is presented in the text, how the newspapers use rethorical terms and power through their knowledge. The formative work will be a report about the general image of Malmö and how the people who lives there reWlect and experecing their city.I will use discourse analyze as my method to Wind out results. Helping theorys for analyzing the material will be cultural representation, power and rethorics.The result shows that there are mainly three big diffrences in the articles from the different newpapers: the localization, the language and the different proWil of the newspapers. Both of the papers use power and rethorical methods in there way of presenting the news in their articales and the discourses behind the text is also visible in both papers. The main point of the essay is to bring attention to the the various approaches articales about the same subject can provide.

Södertörn University was built in the suburb of Stockholm to bring hope for students that aren’t used to study. Ever since the university was built there has been a debate on internet message boards such as Flashback and a discourse has developed in the recent five years. The public discourse has had a negative influence on how the university is perceived by the public. The purpose of this study is to analyze how this discourse has developed the image of the university and how it has evolved. The empirical material consists of messages from the Flashback message board and two electronic articles from Svenska Dagbladet, "Ge Södertörns högskola en ärlig chans att växa" and "Högskolefusk ökar- Södertörns storsatsar". In this study I have processed the material from a thematic analysis and a discourse point of view in a textual interpretation of the board messages and the SvD articles. The result shows that the university's status is presented as low due to negative attitudes among the message board writers. The articles – in contrast - show a positive image of the university and have a less critical position. The criticism is not aimed at Södertörn University as an institution, but the students who attend the university.

<p>"The choreography of fear" is a discourse-analysis study which focus at how young men speaks about fear, threat and violence in the public everyday life. The study adopts socialcontructionism as theoretical approach and also uses theories about gender, hegemony masculinity, fear as a social constructed phenomenon and moral-panic. The study is based on qualitative interview whit young men in age 18-30 and the method is mainly discourse-psychology. The section of Analysis discuss subjects as what and whom the young men consider to be a threat and which areas in the public space they consider to be dangerous and how they choose to handle the menace. The Analysis also focuses on how the informants speak about fear, how they define fear and what they consider arouse fear.</p>

"The choreography of fear" is a discourse-analysis study which focus at how young men speaks about fear, threat and violence in the public everyday life. The study adopts socialcontructionism as theoretical approach and also uses theories about gender, hegemony masculinity, fear as a social constructed phenomenon and moral-panic. The study is based on qualitative interview whit young men in age 18-30 and the method is mainly discourse-psychology. The section of Analysis discuss subjects as what and whom the young men consider to be a threat and which areas in the public space they consider to be dangerous and how they choose to handle the menace. The Analysis also focuses on how the informants speak about fear, how they define fear and what they consider arouse fear.

<p>The focus of this essay is set on a number of processes that affect the challenges of the tourist trade, to be more precise – an analysis of the attitudes towards tourism and sustainability within this line of business – from an ethical and moral as well as social view. These issues are examined with reference to the concept of CSR (Corporate Social Responsibility). Thus, acquaintance with theories of social constructivism, post colonialism, globalisation and global civil society is essential in order to understand the analysed material. The essay is mainly based on the outcome of qualitative interviews with various kinds of persons working with CSR related questions. Another material source has been the websites of a number of tour operators. The method used is the critical discourse analyse. The material presents a few specific themes:</p><p>”Confusion of ideas”, ”The experience of being examined in your branch of business”, ”For whom is this any good – who cares?”, ”To feel involved and participate” and ”Co-operation – the right track to follow”. By giving emphasis to the complexity of the work concerning CSR issues related to the travel industry the author of this essay tries to increase the understanding of the challenges that face the tourist trade.</p>

The focus of this essay is set on a number of processes that affect the challenges of the tourist trade, to be more precise – an analysis of the attitudes towards tourism and sustainability within this line of business – from an ethical and moral as well as social view. These issues are examined with reference to the concept of CSR (Corporate Social Responsibility). Thus, acquaintance with theories of social constructivism, post colonialism, globalisation and global civil society is essential in order to understand the analysed material. The essay is mainly based on the outcome of qualitative interviews with various kinds of persons working with CSR related questions. Another material source has been the websites of a number of tour operators. The method used is the critical discourse analyse. The material presents a few specific themes: ”Confusion of ideas”, ”The experience of being examined in your branch of business”, ”For whom is this any good – who cares?”, ”To feel involved and participate” and ”Co-operation – the right track to follow”. By giving emphasis to the complexity of the work concerning CSR issues related to the travel industry the author of this essay tries to increase the understanding of the challenges that face the tourist trade.

På grund av oroligheter i världen skedde under år 2015 en kraftig ökning av asylsökande, där ibland även ensamkommande barn. Ökning av ensamkommande barn medförde en boendeproblematik för Sveriges kommuner, vilket lett till behov av flertalet nyuppstartade HVB-hem. Det fanns ett intresse av att studerades hälsofrämjande aktiviteter i kontexten, detta för att förstå dem som en del av en hälsodiskursiv praktik. Detta gjordes utifrån ett sociokulturellt perspektiv på lärande, diskurs analys samt ett helhetsperspektiv på hälsa. Därav har studien genomförts som kvalitativ studie med inspiration ifrån etnografisk forskning. Deltagande observationer utfördes vid tre tillfällen. Observationerna utfördes på två olika avdelningar på ett HVB- hem för ensamkommande pojkar. Genom ett hälsopedagogiskt perspektiv var avsikten med studien att synliggöra hälsodiskurser och dess betydelse för ungdomarnas lärande och skapande av hälsa. Kategorierna för studiens analyserade resultat återspeglar de hälsofrämjande aktiviteter som observerades. Teman för diskussionsdelen framanalyserats med utgångspunkt i studiens valda teorier och utföll i följande sex kategorier: Tidspassning, Vi och dem, Laganda och att ha trevligt ihop, Minskad förtäring av sötsaker, Regelföljning och självständighet samt Dubbla budskap. Av resultatet framkom det att den rådande hälsodiskursen tycks bygga på ett omedvetet helhetsperspektiv på hälsa. Det framkommer genom personalens utsagor att en strävans finns mot att skapa förutsättningar för att ungdomarna att utvecklas till självständiga individer, dock strider detta mot vad som kan ses i den hälsodiskursiva praktiken. Därav kan det tänkas att hälsa är ett ämne som kan behöva lyftas i praktiken. Då det var svårt att hitta relevant forskning i ämnet tycks även behov finnas av att bedriva forskning kring hur insatser på HVB-hem bör utformas för att uppnå ökad självständighet hos ungdomarna. / 2015 saw a sharp rise in unaccompanied children seeking asylum. This is due to turmoil in many parts of the world. The rise has brought housing problems for Sweden’s municipalities, with more housing and treatment facilities started as a result. A study was conducted, motivated by ethnography research. Participants were observed on three occasions, in two separate wards in a HVB resident for unaccompanied boys. Health promoting activities were observed, to gain an understanding of them for use from a pedagogic perspective. This was done using a sociocultural perspective in teaching, study analysis, as well as health in general. Through a health discourse perspective, the purpose of the study was to analyze health awareness in the children. The categories for the analysed results reflected the health promoting activities that were encouraged during the study. The study was analysed using the following six categories Punctuality, Us and them, Team spirit and getting along, Reduced sugar consumption, Following rules and independence, as well as Double standards. The results showed that the current health discourse is founded on a subconsciously overall perspective on health. Housing and HVB resident staff have the aim to create possibilities for the children to develop into independent individuals. It can be seen as a field that needs to be improved in practice, through staff education. Relevant data is lacking, further research is needed into what action is required to help the children reach independence.

Made available in DSpace on 2016-03-15T19:47:36Z (GMT). No. of bitstreams: 1 Fred Izumi Utsunomiya.pdf: 7103886 bytes, checksum: 47b2bc05bda7594a4675aaa16accff9e (MD5) Previous issue date: 2014-08-12 / Fundo Mackenzie de Pesquisa / Kenjinkai is an association established in Brazil which gathers immigrants from an specific Japanese prefecture (province) and its descendents. Its objective is to work as a liaison between its members and their original province. Japan has 47 provinces and there are 47 associations of this kind in Brazil, which are formed by a Nikkei Brazilian citizen public. Those Japanese rooted associations are strongly connected to the provinces of their founders. Considering that its been fifty years since the closing of the Japanese immigration period in Brazil happened, period when it was developed a process of adaptation and inclusion of these immigrants in the Brazilian society, how do they present themselves? As Brazilian entities or Japanese ones? This thesis investigates the cultural identity which is built by these Kenjinkai in Brazil through the discourses of their institutional websites. The theory and methodology of narrative and discoursive semiotics were chosen to analyze three kenjinkai's websites. From the perspective proposed by the Cultural Studies about the construction of cultural identity trough the discourse, we concluded that the actor of enunciation of Kenjinkai in Brazil is A Brazilian actor and has a cultural Brazilian identity. / O kenjinkai é uma associação estabelecida no Brasil que reúne imigrantes de uma determinada província japonesa e seus descendentes, com o objetivo de servir como elo de ligação entre os associados e a província de origem. O Japão possui 47 províncias e no Brasil existem 47 kenjinkai, que são formados predominantemente por um público Nikkei de nacionalidade brasileira. Essas organizações de origem japonesa estão profundamente ligadas às províncias de seus fundadores, mas passados quase cinquenta anos após o encerramento do ciclo de imigração, quando desenvolveu-se o processo de adaptação e absorção desses imigrantes na sociedade brasileira, o que elas professam ser? Entidades japonesas ou brasileiras? Esta tese investiga qual é a identidade cultural construída pelos kenjinkai no Brasil através dos discursos dos sites dessas instituições. Três sites foram selecionados para análise segundo metodologia proposta pela semiótica narrativa e discursiva e, a partir da perspectiva proposta pelos Estudos Culturais de construção de identidade cultural a partir do discurso, levantou-se que o ator da enunciação dos kenjinkai no Brasil é um ator brasileiro e que possui uma identidade cultural brasileira.

<p>Abstract</p><p>The aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called “critical discourse analyze.” The analysis focuses on the text and how the text is created and if the author’s opinions are hidden in the words. The method can be applied in many ways. I choose to focus on is what kind of themes the author presents in the text and what meaning the author gives the themes. The other one I focused on is how the author addresses the reader of the text trough the choice of words and sentences. The third one is analyzing how the author says thing in the text, if the author agrees with certain statements ore if the author takes a very authoritarian expression in the way of telling things to the readers, which is taken from the work of Roger Fowlers. The material used in the analyzing parts is taken from books concerning discourse analyze. More material is taken from interviewing several employees in VisitSweden and the Swedish institute. The main result of the essay is that the image of Sweden is depending on which company who presents it and their individual goals. The main thing is that Sweden is more and more becoming a brand and that the companies want to sell that brand in different ways.</p><p>Number of pages: 45</p><p>Course: Media and Communication Studies C</p><p>Period: Fall 2006/2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>___________________________________________</p><p>Key words:</p><p>The image of Sweden, the Swedish institute, VisitSweden, critical discourse analyze, Sweden as a brand, selling a country, goals to make PR for a country, how to present a country to foreigners.</p>

Abstract The aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called “critical discourse analyze.” The analysis focuses on the text and how the text is created and if the author’s opinions are hidden in the words. The method can be applied in many ways. I choose to focus on is what kind of themes the author presents in the text and what meaning the author gives the themes. The other one I focused on is how the author addresses the reader of the text trough the choice of words and sentences. The third one is analyzing how the author says thing in the text, if the author agrees with certain statements ore if the author takes a very authoritarian expression in the way of telling things to the readers, which is taken from the work of Roger Fowlers. The material used in the analyzing parts is taken from books concerning discourse analyze. More material is taken from interviewing several employees in VisitSweden and the Swedish institute. The main result of the essay is that the image of Sweden is depending on which company who presents it and their individual goals. The main thing is that Sweden is more and more becoming a brand and that the companies want to sell that brand in different ways. Number of pages: 45 Course: Media and Communication Studies C Period: Fall 2006/2007 University: Division of Media and Communication, Department of Information Science, Uppsala University ___________________________________________ Key words: The image of Sweden, the Swedish institute, VisitSweden, critical discourse analyze, Sweden as a brand, selling a country, goals to make PR for a country, how to present a country to foreigners.