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Talets och undertextens olika nyanser : En undersökning av strykningar utav modalitet och uttryck för värderingar i adaptionen från tal till undertext / The different nuances of speech and subtitles : An analysis of omissions regarding modality and expressions of valuation in the shift between speech and subtitlesAdolfsson, Linnea January 2020 (has links)
The communication regarding the new corona-virus raises questions about availability and plain language. In Sweden, approximately 1.5 million people are in need of this communication through written language due to, inter alia, hearing impairment. Although subtitles are considered one of the most read genres today, it has received little focus in Swedish linguistic research, especially when it comes to intralingual subtitles. However, the communication through subtitles is limited and can lead to information loss. In Sweden, SVT as a public service channel has special requirements to maintain good quality in subtitles but nonetheless omissions are a prerequisite. However, this must never affect the loss of important information. Modality is considered within the Systemic-Functional Linguistics as linguistic tools to create opportunities to shift communication in different degrees and directions. A similar shift in degree can occur in expressions of valuation and opinions. Therefore, modality and valuation are interesting and important to study in a well-known TV- show that communicates, informs and debates about a social-crisis like the Corona-virus. This paper examines modality and expressions of valuation in the adaption from speech to subtitles in the Swedish news-program Agenda (SVT) reporting on the Corona-virus in Sweden and the world. Through the subtitling-shift model created by Sahlin (2001), I examine the omissions of modality and the expressions of valuation. The results show that the communication in subtitles have a weaker emphasis of conflicting opinions, are more objectively constructed and that there is a shift in nuances.
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”Vill du ha plusmeny till det samhällsansvaret?” : - En språkvetenskaplig och filmanalytisk studie om effekten av Covid-19 på svenska hamburgerkedjors marknadsföring / “Would you like to supersize that social responsibility?” : – A linguistic and film analytic study about the effects of Covid-19 on the marketing of Swedish hamburger restaurantsLindqvist, Wilhelm January 2020 (has links)
Denna studie syftar till att undersöka hur Sveriges tre största hamburgerkedjor tagit sig an Covid-19- krisens utmaningar i sina reklamfilmer. Förhoppningen är att resultatet ska kunna bidra med kunskap om hur kriser av det här slaget kan hanteras när det handlar om marknadsföring samt hur marknadsföringen i sig kan uppfattas, både av mottagare och av de som står bakom den. Studien har analyserat åtta reklamfilmer, hälften från 2019 och hälften från 2020 för att kartlägga dels vad som kännetecknar de olika hamburgerkedjornas reklam under dessa år men också hur kedjorna vill framställa sig i sina mottagares ögon och om det har förändrats i och med Covid-19. Detta har gjorts med filmanalyser för de visuella och semiotiska resurserna i reklamfilmerna men också textanalyser med hjälp av den systemisk-funktionella lingvistikens metafunktioner för en bredare förståelse av de övergripande budskapen. Resultaten visar på likheter i kedjornas sätt att bygga upp sina reklamfilmer 2020 runt det övergripande budskapet att man tar Covid-19-viruset på allvar och prioriterar kundsäkerhet och samhällsansvar. Alla tre verksamheter är också noga med att framstå som givande och inte krävande. Det finns dock också skillnader i hur man förmedlar detta, exempelvis när det gäller distans till mottagaren, kampanjer och rollen som respektive kedja ämnar ta på sig i relation till mottagaren. Vidare går det även att identifiera återkommande mönster i resultaten från både tidigare forskning och reklamfilmerna från 2019 i alla tre kedjors Covid-19-anpassning där framförallt lättsamhet kontra allvar är tydligt.
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"Hej på er alla ungdomar" : Lokala polismyndigheters språkanvändning i sociala medier / ”Hi all you youngsters” : Local police authorities’ use of language in social mediaNordeborn, Gustav January 2016 (has links)
The aim is to study how the Police build relations by publishing Facebook posts and how relation building is expressed in the form and content of the texts. More specifically, the study examines the picture that the writing police and the police authorities paint of their activities, and the effect that the posts can be envisaged to have on the receivers. The material consists of four posts from two police authorities, Växjö/Alvesta and Kalmar. This is analysed with a method borrowed from systemic-functional linguistics (SFL) and close reading. The results are then interpreted on the basis of SFL and traditional stylistic theory. The result shows that the Facebook posts bring both opportunities and risks in building relations. The studied posts consist mostly of declarative sentences, with only a small proportion of exhortations and offers. No questions occur at all. The posts display a large stylistic breadth and varied content from the spheres of police activity, such as combating violence and drunkenness or dealing with missing persons and property. There seems to be a will among the Police to establish contact with the general public, toning down the image of a strict authority with a monopoly on violence, and the officers working for the authority appear as empathetic human beings. The conclusion is that the communication of the Police with the general public via Facebook is a balancing act between, on the one hand, seeming good-humoured and human, and on the other hand the risk of seeming less serious and authoritative. In texts with a serious content presented in a light-hearted form with ironic undertones, the Police risk undermining their own authority. Despite this, the Facebook posts from the Police can be said to be in line with the catchwords of their activity: engaged, efficient and accessible. The Police also try to adjust the style of the posts to what is generally found on Facebook.
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»Jetzt muss jeder Patriot aktiv werden!« : Diskurslinguistische Analyse der strategischen politischen Kommunikation der Identitären Bewegung ÖsterreichJuopperi, Jesse January 2019 (has links)
This study aims to describe the strategic political communication of the Identitarian Movement in Austria (in German known as Identitäre Bewegung Österreich) and concentrates on identifying means of persuasive language on the homepage of the movement, which is known to be nationalistic and critical towards migration. The study is based on a corpus containing a selection of blog entries, as well as a sample of images published on the homepage, and is carried out using a qualitative method combining discourse linguistics, systemic-functional linguistics and multimodal theory. The analysis sets off by describing the field component of systemic-functional theory and proceeds to examining tenor and mode. The focus will be specifically on firstly, investigating a) discourse participants and the processes they engage in and b) interaction between the implied sender and recipient in the verbal material; and secondly, describing how these meanings are reproduced visually in the image sample used. The findings suggest that the movement not only strives to portray itself as powerful and authoritative but also relies on means of solidarity in order to convince the recipient of its message. More specifically, it is shown that the migrant participants are discriminated and depersonalised whilst a close synthetic relationship is established with the implied reader, i.e. the homepage visitor. Furthermore, the movement makes an effort to picture itself as a representative of numerous groups and interests in society. By doing so it apparently attempts to simulate a representative discourse, in order to present the xenophobic stance it agitates for as a majority opinion. The analysis shows also that these practices can be seen throughout the corpus, that is, in the verbal texts as well as in the imagery.
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Språkutveckling i den samhällsorienterande undervisningen med andraspråkselever / Language development in socially oriented teaching with second language studentsBengtsson, Emilia January 2023 (has links)
Målet i detta examensarbete är att studera språkutveckling genom att undersöka hur den sociokulturella lärandeteorin och språkteorin SFL är framträdande i lågstadielärares berättande om sin undervisning inom de samhällsorienterade ämnena med andraspråkselever. Dessutom har jag undersökt hur multimodala medier används i SO-undervisningen med andraspråkselever enligt lågstadielärares berättande. Mina frågeställningar är följande: “Hur framträder den sociokulturella lärandeteorin och språkteorin SFL i den samhällsorienterande undervisningen med andraspråkselever utifrån lågstadielärares berättande?" och “Hur beskriver lågstadielärare användandet av multimodala medier inom den samhällsorienterande undervisningen med andraspråkselever?". Studien bygger på Lev Vygotskijs sociokulturella lärandeteori, Michael Hallidays systemisk-funktionella språkteori och teorier om multimodalitet. Studien är kvalitativ och den empiriska datan samlades in via semistrukturerade intervjuer med fem lärare från en högindex skola i Malmö. Resultatet visar att ett sociokulturellt förhållningssätt är att föredra med andraspråkselever, där kooperativt lärande lyfts som en framgångsrik lärmetod. Michael Hallidays teori (SFL) är gynnsam som grundar sig i att utgå från elevernas förkunskaper i undervisningen. Dessutom visar resultatet att en multimodal undervisning är viktigt för framgångsrikt lärande med andraspråkselever. I diskussionen presenteras resonemang och slutsatser utifrån resultatet som besvarar frågeställningarna. Vidare behandlar diskussionsdelen hur forskningen påverkar den framtida yrkesprofessionen och hur man kan forska vidare kring ämnet. / The goal is to study language development by investigating how the sociocultural learning theory and the language theory SFL are prominent in primary school teachers' narratives about their teaching in the socially oriented subjects with second language students. In addition, I have investigated how multimodal media are used in SO teaching with second language students according to primary school teachers' narratives. My questions are the following: "How does the socio-cultural learning theory and the language theory SFL appear in the social orientation teaching with second language students based on the primary school teachers' narration?" and "How do primary school teachers describe the use of multimodal media within the social orientation teaching with second language students?". The study is based on Lev Vygotsky's sociocultural learning theory, Michael Halliday's systemic-functional language theory and theories of multimodality. The study is qualitative and the empirical data was collected via semi-structured interviews with five teachers from a high index school in Malmö. The result shows that a socio-cultural approach is preferable with second language students, where cooperative learning is highlighted as a successful learning method. Michael Halliday's theory (SFL) is favorable, which is based on starting from the students' prior knowledge in teaching. In addition, the results show that multimodal teaching is important for successful learning with second language learners. In the discussion, reasoning and conclusions are presented based on the results that answer the questions. Furthermore, the discussion part deals with how the research affects the future professional profession and how to do further research on the subject.
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