No description available.

Embora os direitos de Propriedade Intelectual (PI) sejam supostamente instituídos de forma a fomentar a inovação e o bem-estar em longo prazo, seu uso pode ensejar comportamentos oportunistas e abusivos como os Artigos 8.2 e 40 do TRIPS expressamente admitem. Sempre que tal tipo de comportamento afetar a concorrência em determinado mercado excluindo concorrentes, impondo barreiras à entrada, prejudicando consumidores por meio de aumento de preços ou redução da oferta o Direito de Concorrência será chamado a intervir. Considerando tais questões, o objetivo desse trabalho é identificar um quadro de trabalho brasileiro para tratar de questões envolvendo questões de Direito de Concorrência relacionadas à Propriedade Intelectual. O autor buscou delinear os conceitos de uso abusivo de direitos de Propriedade Intelectual, Dominação de Mercado por meio de uso da Propriedade Intelectual e de abuso de posição dominante, considerando o novo quadro regulatório introduzido pela Lei 12.259/2001. / While intellectual property (IP) rights are usually claimed to be designed to foster innovation and welfare in the long run, their use may give rise to opportunistic, abusive behavior - as Articles 8.2 and 40 of TRIPS openly admit. Whenever such sort of behavior affects competition in a given market - whether by dislodging competitors, imposing barriers to entry, harming costumers, raising prices or reducing output - competition law is called to intervene. Considering these issues, the purpose of this paper is to identify a Brazilian legal framework for dealing with IP related competition issues. The author sought to draw the legal concepts of abusive of IP rights, market domination and abuse of dominant position considering the new regulatory framework introduced by Law 12.259/2011.

著作肩負著人類對文化傳承、藝術發揚及知識分享的重責大任，影響深遠，自應創造因誘因加以鼓勵並給予適當的法律保障；惟現代著作權法保護創作人的思維均藉由「創作完成自動保護」的途徑，賦予創作人各種著作人格權及著作財產權，一改往昔仍須藉由註冊審查或登記列冊方能享有著作權的傳統作法。然而,任何偉大的著作,其價值乃貴在廣為利用方能源遠流傳，前述各類創作人是否分享或放棄著作權之意願，由法律自動保留全部權利（all rights reserved）的預設（default）立場，使得利用人在利用著作或接續創作的平台受到重重的限制，除了能符合較抽象的「合理使用」範疇以外，利用著作前均須依法取得權利人之同意或授權方能免除因此所生侵權責任。 對於一向主張著作應視為公共財的自由派學者，前述加諸廣大利用人動輒得咎的法律限制，顯然會認為對於知識分享擴散造成阻礙的結果無法忍受，於是美國史丹福大學Lawrence Lessig教授即於2002年間號召有識之士，倡導「Creative Commons」（本研究稱為「創作共享」）之運動，藉由「保留部分著作權」（some rights reserved）的理念，設計鬆綁著作權法以釋出著作權的機制，現正積極在世界各國間推廣中。 本研究即針對上述理念之興起，思考此一創新機制與知識分享擴散及著作權保護間有無相關，並試圖找出可能直接影響機制之關鍵因素提供建言。在第一章部分，除敍明研究動機、目的、範圍、限制外，更直指本研究之問題所在及預期之貢獻；第二章即針對研究主題，包括過去對著作權保護、創作共享機制、知識分享擴散及制度創新的研究進行文獻探討，第三章則對研究核心創作共享機制具體實踐之契約條款予以法律剖析檢驗，並釋疑部分易為外界混淆或誤解之觀念；第四章則詳細闡明研究方法後，設定各個命題及假設，並各賦予操作化定義，落實為問卷調查之問題及選項，第五章則以立意取向調查方式發放及回收共547份有效問卷，並以11.0版SPSS軟體執行問卷數據分析並進而出各項判讀，印證前述命題及假設相關程度，另從管理意涵賦予各項解讀之詮釋；第六章則藉由坊間已先後運行的四個類似創作共享機制的個案，將前述檢驗的內外因素、體質因素、驅動因素等研究構面逐一比較，第七章即就研究成果列出結論並提出後續研究之建議以供來者繼續接棒發揚。 / Creative work carries the responsibilities of cultural inheritance, artistic manifestation, and knowledge sharing; its influences are far reaching and the work ought to be encouraged and properly protected by law. In contrast to traditional copyright laws, whereby protection was given only after registration or examination, current copyright laws give protection to creative work upon its completion, and provide the creator with all kinds of moral integrity rights and copyrights. However, the value of a masterpiece lies in its widespread use, and the current legal system gives the creator, by default, all rights to reserve their intention to share or forfeit their copyrights. From the user’s standpoint, this protective system means limitations and restrictions in using creative work or in continuing creative platform—requiring the user to obtain agreement or license from the rights owner for any use of the work outside the scope of “fair use.” Liberal scholars who believe creative work ought to be public property find these legal restrictions on users and limitations on the proliferation of knowledge sharing intolerable. In 2002, under the appeal of Stanford’s Professor Lawrence Lessig, the movement for Creative Commons was begun. Under this model, relaxation of copyrights with some rights reserved is called for, and this idea is being widely promoted throughout the world. This study focuses on the development of this new ideology and examines its relationship with the proliferation of knowledge sharing and copyrights protection, and further inspects the key factors that may directly influence this new mechanism as well as provides necessary suggestions. Chapter One explains the motivation, purpose, scope, and limitation of this study as well as pointing out the problems and expectations of this study. Chapter Two focuses on the main theme of this study, including empirical studies on past copyright protections, creative commons mechanism, proliferation of knowledge sharing and innovation of its system. Chapter Three examines the legal aspects of the creative commons licensing agreement and clarifies the parts that are confusing or can be easily misunderstood. Chapter Four explains the research approach and sets up theories for each topic, and defines the procedures for selecting questions for the survey. Chapter Five analyzes the 547 valid surveys, which were distributed using the conceptual approach, using v.11.0 of SPSS against the topic and theories set forth in the previous chapter, and interpret each item in the survey via management connotation. Chapter Six compares four existing mechanisms similar to the creative commons model in terms internal and external factors, physical factors, and driving factors. Chapter Seven discusses the results of this study and states suggestions for subsequent research.

Embora os direitos de Propriedade Intelectual (PI) sejam supostamente instituídos de forma a fomentar a inovação e o bem-estar em longo prazo, seu uso pode ensejar comportamentos oportunistas e abusivos como os Artigos 8.2 e 40 do TRIPS expressamente admitem. Sempre que tal tipo de comportamento afetar a concorrência em determinado mercado excluindo concorrentes, impondo barreiras à entrada, prejudicando consumidores por meio de aumento de preços ou redução da oferta o Direito de Concorrência será chamado a intervir. Considerando tais questões, o objetivo desse trabalho é identificar um quadro de trabalho brasileiro para tratar de questões envolvendo questões de Direito de Concorrência relacionadas à Propriedade Intelectual. O autor buscou delinear os conceitos de uso abusivo de direitos de Propriedade Intelectual, Dominação de Mercado por meio de uso da Propriedade Intelectual e de abuso de posição dominante, considerando o novo quadro regulatório introduzido pela Lei 12.259/2001. / While intellectual property (IP) rights are usually claimed to be designed to foster innovation and welfare in the long run, their use may give rise to opportunistic, abusive behavior - as Articles 8.2 and 40 of TRIPS openly admit. Whenever such sort of behavior affects competition in a given market - whether by dislodging competitors, imposing barriers to entry, harming costumers, raising prices or reducing output - competition law is called to intervene. Considering these issues, the purpose of this paper is to identify a Brazilian legal framework for dealing with IP related competition issues. The author sought to draw the legal concepts of abusive of IP rights, market domination and abuse of dominant position considering the new regulatory framework introduced by Law 12.259/2011.

No description available.

Bakgrund: Som en del av den digitala utvecklingen har e-handeln vuxit med stormsteg de senaste åren. Parallellt med denna utveckling finns det ett växande fokus på miljömässig hållbarhet, vilket gör att e-handeln, ur miljösynpunkt, framstår som negativ. Leveranserna för de varor som köps på internet bidrar exempelvis till en stor mängd koldioxidutsläpp. Både företag och konsumenter delar därför ett ansvar att motverka negativ miljöpåverkan som en konsekvens av exempelvis konsumtion. Syfte: Syftet har varit att undersöka svenska e-handelskonsumenters val av och betalningsvilja för ett klimatkompenserat leveransalternativ. Hänsyn har även tagits till konsumenternas grad av miljöengagemang för att avgöra om det har en avgörande betydelse för relationen mellan valet av klimatkompenserat leveransalternativ och betalningsviljan. Tillsammans med syftet utformades fyra frågeställningar med tillhörande hypoteser. Metod: Tvärsnittsstudien omfattades av en enkätundersökning som genomfördes online. Urvalet har varit studenter och totalt samlades 195 användbara enkätsvar in. Regressionsanalyser, inklusive en multipel regressionsanalys med en moderator, har genomförts för att testa hypoteserna. Resultat: Resultatet gav stöd för samtliga hypoteser. 1) E-handelskonsumenter som väljer ett klimatkompenserat leveransalternativ har en större betalningsvilja för ett sådant leveransalternativ. 2) Miljöengagerade e-handelskonsumenter är mer benägna att välja ett klimatkompenserat leveransalternativ. 3) Miljöengagerade e-handelskonsumenter är mer benägna att betala för ett klimatkompenserat leveransalternativ. 4) Graden av miljöengagemang har en modererande effekt på relationen mellan e-handelskonsumenters val av ett klimatkompenserat leveransalternativ och betalningsviljan för ett sådant leveransalternativ. Slutsats och bidrag: Resultatet från studien har kunnat anknytas till teorier från tidigare forskning, där några av dessa berör lågkostnads-/högkostnadsmodellen, självkontrollkapacitet, ekoskuld samt moral licensing. Studien bidrar med insikter på relationen som miljöengagerade e-handelskonsumenter har till klimatkompenserade leveransalternativ. Det är tänkbart att resultatet kan användas av e-handelsföretag och distributörer när det kommer till hur de arbetar med hållbara leveransalternativ och vad som erbjuds e-handelskonsumenter. I och med att studiens resultat tyder på att e-handelskonsumenter, främst de som är miljöengagerade, är villiga att välja samt betala för att få ett klimatkompenserat leveransalternativ, är det därför viktigt att ett sådant alternativ går att välja. / Background: As part of digital development, e-commerce has grown very much the recent years. In parallel with this development, there is a growing focus on environmental sustainability, which makes e-commerce, from an environmental point of view, appear negative. For example, the deliveries of the goods purchased online contribute to a large amount of carbon dioxide emissions. Therefore, both companies and consumers share a responsibility to counteract negative environmental impacts as a consequence of, for example, consumption. Purpose: The purpose has been to examine Swedish e-commerce consumers' choice of and willingness to pay for a climate-compensated delivery option. Consideration has also been taken of consumers' degree of environmental commitment to determine whether it is of decisive importance for the relationship between the choice of climate-compensated delivery option and the willingness to pay. Together with the purpose, four research questions were formulated with associated hypotheses. Methodology: The study was conducted with an online survey. The sample was students and a total of 195 useful questionnaire responses were collected. Regression analyzes, including a multiple regression analysis with a moderator, were performed to test the hypotheses. Findings: The results provided support for all hypotheses. 1) E-commerce consumers who choose a climate-compensated delivery alternative have a greater willingness to pay for such a delivery alternative. 2) Environmentally committed e-commerce consumers are more likely to choose a climate-compensated delivery alternative. 3) Environmentally committed e-commerce consumers are more likely to pay for a climate-compensated delivery alternative. 4) The degree of environmental commitment has a moderating effect on the relationship between e-commerce consumers' choice of a climate-compensated delivery alternative and the willingness to pay for such a delivery option. Conclusion and contribution: The results from the study could be linked to theories from previous research, where some of these concern the low-cost / high-cost model, self-control capacity, eco-debt, and moral licensing. The study contributes insights into the relationship that environmentally committed e-commerce consumers have with climate-compensated delivery options. It is possible that the results can be used by e-commerce companies and distributors when it comes to how they work with sustainable delivery options and what is offered to e-commerce consumers. As the results of the study indicate that e-commerce consumers, mainly those who are environmentally committed, are willing to choose and pay for a climate-compensated delivery option, it is therefore important that such an alternative can be chosen. (This paper is written in Swedish.)

This dissertation is concerned with the financing of roads in terms of public finance economic theory. The theory of public goods is applied to the case of roads and it is concluded that roads possess significant elements of privateness and are therefore nonpure public goods. Given that roads are nonpure public goods, and that the market for roads has natural monopoly characteristics, it is proposed that user charges have a role to play in the financing of roads. Road user charging techniques such as licence fees, fuel levies, tolls, area licensing, parking charges and weight-distance charges are evaluated. The advantages of user charging versus tax earmarking and general fund financing are examined. A road financing system for South Africa is proposed, whereby National roads are financed by user charges, and Provincial and Local roads are financed partly by user charges and partly by general taxes. / Economics and Management Sciences / Thesis (M.Com.)--University of South Africa, 1996.

本論文主要是在探討延展性權利金(reach-through royalty)條款的競爭法規制。首先，本文對於研究工具專利及延展性權利金條款的意義及概念作一說明，接著簡介目前各國之競爭法制與專利法制的權衡概況，並探討一些與延展性權利金條款有關之授權條款，以了解目前競爭法對於延展性權利金條款所可能導致之相關效應的評價，作為後續分析該條款適法性的基礎，再來整理美國實務及學說對於延展性權利金條款的看法，最後綜合檢討相關論述，提出本文見解。經研究後，本文認為，延展性權利金條款有其促進競爭效應(如提供風險分攤機制、幫助起始公司解決現金壓力問題以及提供授權雙方較佳的協商估價基礎)亦有其限制競爭效應(如降低被授權人研發誘因而有限制研發的效果及權利金堆疊效應)，因此一概禁止或一概允許此種條款皆非適當，而應視個案情形依合理原則的標準加以權衡，以決定系爭行為的適法性。 / The present article discusses the antitrust regulation for reach-through royalty provisions which mainly used in biotechnology research tool patent licensing. First, this article introduces the meanings of research tool patent and reach-through royalties. Second, it illustrates antitrust regulations for patent licensing in foreign countries specifically in U.S., European Union, together with R.O.C. and, furthermore, it also discusses provisions similar or related to reach-through royalties. Third, this article introduces the discussions about reach-through royalty provisions in U.S., including the NIH Guideline, case law regulations and other related discussions by scholars. Finally, the present article analyzes the effects of reach-through royalties more deeply based on the mentioned discussions and makes a suggestion for the regulation of reach-through royalties. This article argues: since reach-through royalties have both anti-competitive and pro-competitive effects, a total ban or allowance is not appropriate and a “rule of reason” inspection should be applied to such provisions for better efficiencies.

知識經濟時代的來臨，財富的創造已不是來自土地與勞工等傳統生產要素，而是在於知識的創造與累積，台灣土地貧瘠、缺乏天然資源，但擁有豐富的科技人力資源，能有效運用這些知識資本，將是台灣經濟發展的重要關鍵。大學研究經費豐足、聚集博士級以上頂尖研究人才、其研究領域多屬前瞻、初期階段的發現，雖具開發成為新產品或服務之潛力，但現階段未必為業界所青睞的應用科技解決方案。如何尋求具備遠見，願擔風險投入早期技術研發的合作廠商，建立長期的合作關係，將大學強大的研發能量擴散、釋放到民間，有效地將政府資助大學所得的研發成果，移轉予產業界進行商業化的步驟，是促進產業升級經濟發展的重要機制。 是以近年來各國極力推動產學間的合作，希冀在大學知識傳授與探索研究之基本任務仍得確保的前提下，建立有效的技術授權機制，將學界創新研發的能量，引導入產業界，協助產業提升創新研發之競爭力，同時也能為學校的研發成果創造新的價值，而達產學雙贏的局面。 授權契約是技術移轉流程的最後一步，但往往為人忽視，前階段的評估協商與最後的擬約訂約被切割處理，特別在欠缺法務資源的大學技轉單位，簽訂授權契約時，僅使用制式、簡陋之契約範本，填入授權時間、授權金、權利金、授權標的等項目，少就契約文字進行訂正，並檢視契約範本設計之用字遣詞是否符合該次授權協議談判之內容。在此背景下，本研究即欲將策略思考帶進契約的設計，探討大學技術授權之策略考量，以及如何將之轉化成契約文字，使技術授權之目的能被落實。 本研究試圖從探討產學合作之機制與困難、大學技術移轉模式相關之豐富文獻中，整理出大學技術移轉授權的策略考量，並進一步分析在確定策略考量與策略目標之下，可能的授權模式為何，各種授權模式在實際運用時常遭遇何種的困難，這些困難是否能透過契約設計之安排，使技術移轉的策略目標順利達成。接著將進一步以美國技轉績效傲人的史丹福大學，與台灣研發能量最豐、學術資源最足的台灣大學兩校之授權契約範本作為研究個案，比較契約設計的應然與實然。 本研究透過對我國與美國技術授權相關文獻的分析，並以美國史丹佛大學與國立台灣大學之契約範本作為個案研究對象，歸納整理後得出結論為台灣各大學因為技轉的風氣未盛，契約的使用量與重要性自然被嚴重低估，我國大學並未設計與其策略與發展領域、特色相符的契約範本，大部分都直接沿用國科會提供之契約範本，契約條款的設計不夠細緻，容易流於只是策略的宣示，未能透過交易條件的安排達到授權策略預設的目標。相較美國史丹福大學因技轉風氣興盛，契約的類型發展成熟，契約內容與授權策略高度呼應，使授權的進行與大學原始的教學研究使命可以相輔相成。我國大學之技術授權契約存在很大的改善空間。 本研究建議大學應制訂明文之技轉策略書，向廠商宣傳大學技術授權之使命，並儘快對現行使用契約之契約進行撤底檢視與修正，完備契約範本的內容，可以有效增進締約的效率，同時可以思考契約作為宣傳性質的工具，例如因應技術特性，設計技術移轉的定型化契約，讓潛在被授權人清楚瞭解大學技術授權契約的交易條件，透過網路將完整的資訊揭露與友善便宜的締約程序，以有效提高的授權活動的效率與成功率。 / In knowledge based economy, how to create and accumulate knowledge assets dominates the fortune-making. Taiwan is short of natural resources but full of technology human reseources. Hence, how to apply knowledge adequately become the key factor to improve Taiwan’s economic growth. The abundant funds and outstanding research professionals are the advantages of university. However, the researches usually belong to early-stage ones and hardly meet the practical needs of industries. Universities need foresighted industry partners who is willing to risk investing in technology commercialization. University-Industry Cooperation is the important mechanism that helps the industry development through knowledge transfer. Thus, governments encourage enthusiastically the cooperation between university and industry. The target of Univeristy-Industry Cooperation is to assure the essential function of education and research of the university and build up an effective mechanism of technology licensing to introduce academic R&D energy into the industry. The cooperation can thus enhance the innovation competency of industry and create new value for the R&D results of academia, to build a win-win situation. License agreement is the last mile of the whole technology transfer process but its importance is usually ignored. For the limited legal resources of university TTOs (technology transfer office), all Taiwan universities use a formulaic contract provided by NSC (National Science Council) and seldom amend the details to meet their own need for individual transactions. However, licensing approaches, even for comparable technologies, can vary considerably from case to case. This thesis will bring licensing strategy into contract design, analyze university licensing strategy, and elaborate the transformation from strategy to contract for the purpose of technology licensing. This paper reviews literatures concerning university-industry cooperation and the technology transfer models and outlines university licensing strategy. The discussion further elaborate goals of licensing, possible licensing models and pathways, and find out the difficulties during license process. The design of contract also try to solve all these problems and fulfill the purpose of technology transfer. The thesis also compare the difference between the ideal and practice of licensing contract design through the study of contract format of Stanford University and National Taiwan University. Through the studies, the thesis propose that the significance of licensing contract is much underestimated due to the immaturity of university-industry license transactions in Taiwan. Unlike universities in the U.S., Taiwan’s universities do not design licensing contracts according to their licensing strategy and academic developments. The disregard of contract design will cause the impracticality of licensing strategy and thus be unable to achieve the original goal of technology transfer. A mature contract design which corresponds to the licensing strategy will connect the technology transfer to the academic research purpose, which can be observed in the case of Stanford University. This paper suggests that universities should set up a clear licensing strategy book of their own and widely announce to industry. Taiwan universities should reform the contract format as soon as possible and learn to take licensing contracts as a marketing tool, to promote a model contract for special technology licensing with detail information on it, to help potential licensee to understand the bargaining condition of the contract. Universities can provide complete information and easier contracting process through the internet, to improve the efficiency and prosperity of technology transfer.

知識經濟時代的來臨，代表知識早已經取代勞力、土地、資本，成為最重要的生產要素，而知識創造的具體果實就是智慧財產，此項無形資產占企業財產的重要性已遠超過有形資產。個人、企業和國家唯有專注在智慧財產的創造、保護、管理和運用上，方可成為知識經濟下的大贏家。 近年來，隨著人類科學知識與生活智慧的增長與演進，與人類日常生活和生命安全息息相關的生物醫學技術日益突破且其重要性與日俱增，國際間生技產業發展迅速，並帶領生技產業走向多元化的發展；除此之外，生技產業也是台灣兩兆雙星計畫中所追求的新興產業之一。然而，台灣在這股趨勢洪流中，整體生技產業的發展上並不蓬勃。歸根究柢，生技產業乃為典型的高附加價值、知識導向型產業，智慧財產的重要性不言可喻並且更加突顯。智慧財產如同其他企業資產一樣，需要善加管理與運用才能發揮其價值，若企業擁有大量之智慧財產，但對該智慧財產欠缺有效之管理運用，亦無法為公司創造任何價值。因此，如何為智慧財產尋求正確的運用管道，應是智慧財產所有人最為關心的議題。由於生物技術產業十分重視技術的掌握與應用，故本論文研究將焦點放在與技術知識保護有關的「專利授權與技術移轉」上，並特別針對屬於智慧財產行銷管理層面的策略進行探討。 《時代》雜誌年度風雲人物華裔科學家何大一曾說過要用人才賭生技，其需要的是什麼樣的人才?又該如何賭?本論文研究希望能提出相對應之見解，藉由個案研究方法分析找出台灣生技企業在「專利授權與技術移轉」上的策略思考邏輯，並更加釐清智慧財產行銷管理對產業發展影響的角色與位置。 由於台灣生物技術公司目前本身先天條件不佳且資源不足，無法透過商品化與產業化之智慧財產實施方式來創造最大利益，因此透過智慧財產交換方式乃是其最佳模式，而考量相關環境條件後，其中又以「專利授權與技術移轉」為最具經濟效益且最可能成功之智慧財產商業模式與型態，因此本論文研究便針對此方面進行深入探討，以提供產業後續發展之參考借鏡。 本論文研究目的包括：1.探討推動台灣生物技術產業公司發展過程中，考量「專利授權與技術移轉」的重要因素。2.瞭解台灣生物技術產業公司目前在「專利授權與技術移轉」方面的運作機制。3.介紹台灣生物技術產業公司之指標性個案，分析其智慧財產行銷策略，歸納其關鍵成功因素，以茲其他業者參考。4.了解智慧財產行銷策略的核心結構，提出智慧財產行銷策略規劃上的建議。5.綜合研究結果，提出對台灣生物技術產業公司「專利授權與技術移轉」策略之建議，並分析該產業之潛在問題與可能限制。 本論文研究提出理論強調台灣生物技術產業公司必須考量智慧財產行銷的六大要素(6P)，以『主導產業鏈』、『控制價值鏈』、『分配供應鏈』等三鏈為目標，因而決定採取「專利授權與技術移轉」之正確的智慧財產商業模式後，站在目標被授權人的立場思考，透過「策略九說」來作檢驗，以找出最適合的智慧財產行銷之執行策略，並在執行時確實考量組織行銷之特性。 本論文研究方式採用個案研究法以及質化研究法，獲得以下結論： 1. 「專利授權與技術移轉」必須著重於專利品質，以更貼近產業與市場需求，進而強化技術移轉之成效。 2. 「專利授權與技術移轉」是屬於相當複雜且專業性高的領域，與市場互動至關密切。 3. 任何產業的任何公司當其智慧財產行銷策略之方向目標正確，且手段方法合理，則成功便是可以預期的。 4. 一旦擬定正確的智慧財產行銷策略，則後續的執行力，便成為是否成功之唯一重點。 / The coming of Knowledge-based Economy Era indicates the fact that knowledge had taken the place of labor, land and capital to become the most important production factor. The results of knowledge creation are Intellectual Property (IP). The Intangible Assets are much more important than Tangible Assets for industries in nowadays. It becomes crucial for individuals, industries, and countries to achieve success in the Knowledge-based Economy Era to concentrate on the creation, protection, management and application of intellectual property. In the recent years, because of the developments of scientific knowledge and life wisdom, the progress and importance of the biomedical technology which closely related to human life and safety advances rapidly. Besides, the biotechnology industry is also one of the booming industries of Taiwan “Two Millions, Two Stars” projects. However, the Taiwan Biotechnology Industry does not follow the trend well. The biotechnology industry is a typical high value added and knowledge oriented industry, and the importance of IP is much more distinct. Same as other corporation’s property, intellectual property needs to be managed and put to use well to manifest its value. If a corporation owns a lot of IP without effective management and application, none value or benefit will be produced for the corporation from the IP. Therefore, for the IP owner, how to find out the correct application ways of IP will be the most important concern. Since technology familiarity and application is a highly emphasized issue for biotechnology industry, this study will focus on the technology knowledge protection concerning “Patent Licensing and Technology Transferring,” especially on the IP Marketing Management Strategy. David Ho, a Chinese American scientist and the Man of the year 1996 of “Time” magazine, once said that “we have to bet on biotechnology with talents”. The question is what talents are needed, and how to bet? This study aims to provide some corresponding thoughts and find out the strategy of “Patent Licensing and Technology Transferring” for Taiwan biotechnology corporation through case study. Furthermore, the study will manifest how IP Marketing Management will influence industry development. Due to the immature company structure and small business size of Taiwan biotechnology corporations, these corporations are unable to create the best profit through IP commercialization or industrization. Thus, the best model for them will be through IP Exchange and the “Patent Licensing and Technology Transferring” will be the most effective and feasible IP Business Model given the conditions of Taiwan biotechnology industry. This thesis will concentrate on this aspect and provide advices for industrial developments. The purposes of this study include: a. the important factors and the significnace of “Patent Licensing and Technology Transferring” in the promotion of Taiwan biotechnology corporation development; b. the current mechanism of “Patent Licensing and Technology Transferring” of Taiwan biotechnology corporation; c. a case study of Taiwan biotechnology corporation, including the IP Marketing Strategy analysis and the key successful factors as reference for other corporations; d. the core structure of IP Marketing Strategy and IP Marketing Strategy planning; and e. strategy suggestions for “Patent Licensing and Technology Transferring” and the potential problem analysis of the industry to Taiwan biotechnology corporation. This study proposes that the Taiwan biotechnology corporation must put the 6P factors of IP Marketing into consideration and target to dominate Industry Chain, to control Value Chain, and to allocate Supply Chain. They should also take the correct IP Business Model of “Patent Licensing and Technology Transferring”, and then think in the position of the targeted licensee through the examination of “9 Theories of Strategy” to find out the most suitable IP Marketing strategy. They should also take the characteristics of “Organizational Marketing” into consideration in practice. This study comes to the conclusions below with case study and qualitative methods: a. The quality of patents is always important in “Patent Licensing and Technology Transferring” to meet the industry and market demand and thus to reinforce the technology transferring achievement. b. “Patent Licensing and Technology Transferring” is complicated, highly professional and closely related to the market. c. The success of any corporation of any industry lies on a correct IP Marketing Strategy and a legitimate method. d. Once the correct IP Marketing Strategy is settled, the only key factor to success will be how to enforce the strategy.