People around the globe rely on their mobile devices for instant access to entertainment and social media. Children comprise a large majority of individuals who use smartphone applications, particularly for gaming and learning opportunities. Understandably, these apps become part of the identity development process, including the formation of one's gender identity. App developers include gendered content to capture and maintain children's attention, but much of the existing research examines children in late childhood and early adolescence, leaving the ages of six to eight relatively undiscussed. The researcher utilized a thematic analysis to review 20 children's mobile applications for instances of gender stereotypes. Social cognitive theory offers a guiding principle for understanding the process of developing one's gender identity, as well as the role that external stimuli, such as digital media examples and parent models, play. This study aimed to determine whether mobile applications targeting the identified age group use gender stereotypes, as well as how they employ these stereotypes within the application. The researcher randomly selected 20 top children's applications on the Apple App Store and examined them for gendered instances, such as occupations and interests as well as character depictions. The results reflect that instances of gender stereotypes do occur in the children's mobile applications. Many of the applications portrayed feminine stereotypes surrounding nurturing and caregiving tasks ("Mommy in Training"), making it one of the most frequently exploited feminine stereotypes in the sample. The "Boys will be Boys" stereotype comprised the most frequently displayed masculine stereotypes across the studied applications. These findings represent the idea that society places higher value on these stereotypes than others, such as social relationships ("The Power of Motivational Friendship") or recklessness ("The Risk Taker"). Implications include modeling of traditionally masculine and feminine stereotypes for young users by utilizing popular characters recognizable by most children in the target age range. / Master of Arts / Handheld electronic devices, such as smartphones and tablets, encompass some of the most widely used electronic devices in today's society. Most families in America have at least one mobile device with internet capability. Apple, the manufacturer of perhaps the most popular brand of electronic devices, pre-install their App Store on all devices they sell, giving users instant access to hundreds of thousands of different mobile applications that offer functions to make every aspect of life simpler. Young children spend a significant amount of their time playing games on these devices, although the American Academy of Pediatrics (2017) recommends that parents limit their children's daily screen time to no more than 2 hours, depending on the age of the child. The games that children download and play impose a number of different messages and stereotypes on their users, including gender stereotypes. Due to the substantial time children dedicate to these apps, the messages communicated regarding gender play crucial roles in the development of their gender identity. Social cognitive theory offers valuable insight and guidance into the gender identity development process. Therefore, the present study examines the gender stereotypes conveyed within 20 of the top children's mobile applications available on the Apple App Store in April 2018. The researcher randomly selected 20 children's applications, 10 each from the Top Free and Top Paid categories and examined them for gendered instances, such as occupations and interests as well as character depictions. The results reflect that instances of gender stereotypes do occur in the children's mobile applications. These represent the idea that society places higher value on certain stereotypes, like being caring and nurturing ("Mommy in Training") or engaging in messy, adventurous play ("Boys will be Boys"), than others, such as social relationships ("The Power of Motivational Friendship") or recklessness ("The Risk Taker"). Implications include modeling of traditionally masculine and feminine stereotypes for young users by utilizing popular characters recognizable by most children in the target age range.

Bakgrund Diabetes mellitus är ett samlingsnamn för olika diabetessjukdomar, däribland typ 1 diabetes och typ 2 diabetes. Typ 1 diabetes och typ 2 diabetes är kroniska sjukdomar där insulinproduktionen helt har upphört eller inte är tillräckligt för att täcka kroppens behov. Den tekniska utvecklingen inom hälso-och sjukvård har blivit alltmer digitaliserad och skapat förutsättningar för en ny typ av stöd med mobila applikationer. Egenvård är en viktig del av diabetesbehandlingen och mobila applikationer kan vara ett hjälpmedel för personer med diabetes. Sjuksköterskans roll behöver anpassas för att möta kraven inom en mer digitaliserat hälso-och sjukvårds miljö. Avsikten var att ge patienten adekvat information och utbildning av mobila applikationer för att stärka patientens egenvårdsförmåga. Syfte Syftet är att belysa patienters upplevelser och erfarenheter av mobila applikationer som stöd för egenvård med diabetes typ 1 och typ 2. Metod Studien genomfördes som en icke-systematisk litteraturöversikt som inkluderade 14 vetenskapliga artiklar från databaserna PubMed och CINAHL. De vetenskapliga artiklarna var publicerade från de fem senaste åren och var av både kvalitativ och kvantitativ ansats. Vidare hade studien en systematisk struktur där samtliga artiklarna hade kvalitetsgranskat i enlighet med Sophiahemmets bedömningsunderlag. Resultatet erhölls genom en integrerad dataanalys. Resultat Personernas upplevelser och erfarenheter sammanställdes i tre huvudkategorier och flera underkategorier. Av de 14 utvalda artiklarna var sex kvalitativa, fem kvantitativa och tre utav en mixad metod. Resultaten visar på en övervägande positiv respons mot mobila applikationer, där de bidrar till förbättrad egenvård och engagemang. Trots detta kvarstår frågor om användarvänlighet och tekniska begränsningar. Slutsats Mobila applikationer har stor potential att förbättra diabetesvården genom att stärka patienters egenvård och erhålla viktig information om sjukdomen till vårdgivaren. Framtidens forskning bör fokusera på att förbättra design och funktionalitet samt att adressera användares frustation och stress. / Background Diabetes mellitus is an umbrella term for various diabetes diseases, including type 1 diabetes and type 2 diabetes. Type 1 and type 2 diabetes are chronic conditions where insulin production has completely ceased or is insufficient to meet the body's requirements. The technological advancements in healthcare have gradually become more digitalized and created opportunities for a new type of support through mobile applications. Self-care is a crucial component of diabetes treatment, and mobile applications can serve as a tool for patients with diabetes. The nurse’s role needs to be adapted to meet the demands of a more digitized healthcare environment. This is to provide patients with adequate information and education on mobile applications to strengthen the patient's self-care ability. Aim The purpose is to shed light on patients' experiences and perceptions of mobile applications as support for self-care in type 1 and type 2 diabetes. Method The study was conducted as a non-systematic literature review, which included 14 scientific articles retrieved from the databases PubMed and CINAHL. These articles were published within the last five years and encompassed both qualitative and quantitative approaches. Furthermore, the study followed a systematic structure where all articles were quality-assessed according to Sophiahemmet's evaluation criteria. The results were obtained through an integrated data analysis. Results The individuals' experiences and perceptions were compiled into three main categories and several subcategories. Out of the 14 selected articles, six were qualitative, five were quantitative, and three utilized a mixed methods approach. The results indicate a predominantly positive response towards mobile applications, as they contribute to improved self-care and engagement. However, questions regarding usability and technical limitations remain. Conclusions Mobile applications have significant potential to enhance diabetes care by empowering patients in self-management and providing important disease-related information to healthcare providers. Future research should focus on improving design and functionality, as well as addressing users' concerns regarding frustration and stress.

Though an increasingly more common occurrence, digital mobile applications are not typically particularly accessible for people with visual impairment. This study investigates the difficulties and consequences faced by developers and visually impaired users when implementing and using accessibility features as well as highlighting the principal considerations when doing so. The thesis employs the two complementary theoretical frameworks Universal Design Theory (UDT) and Critical Disability Theory (CDT) to both capture the functional and social dimensions of accessibility within digital mobile applications. The thesis highlights a knowledge gap among developers and companies, which over time can lead to an accruement of accessibility tech debt and poor design choices. The significance of education and prioritization cannot be overstated, no matter the managerial level. When developing inclusive mobile applications that cater to a wide range of users, it is essential to reframe accessibility features as an investment rather than a cost. A deeper comprehension of the social structures that contribute to disabled people being excluded from the use of digital applications can be achieved in part by incorporating Critical Disability Theory into decision-making processes. This thesis illustrates how drawing inspiration from both UDT and CDT while prioritizing accessibility throughout whole companies can make it possible to create truly inclusive mobile applications.

This research has examined how Information and Communication Technologies (ICTs) can promote healthy eating habits amongst African Americans in low-income neighborhoods, a population that faces disproportionately high rates of diet-related health problems. In this dissertation, I describe the formative research I conducted to obtain system design guidelines and how I used those guidelines to develop two applications: EatWell and Community Mosaic. I also describe the results of the in-depth field studies I conducted to evaluate each application. Both EatWell and Community Mosaic incorporate the cultural construct of collectivism, a social orientation in which interdependence and communal responsibility are valued over individual goals and independence. As researchers have generally characterized the African American culture as collectivistic and argued for the value of designing collectivistic health interventions for this population, I examined the implications of taking such an approach to designing health promotion technologies. EatWell and Community Mosaic are collectivistic because they empower users to care for the health of their local community by helping others learn practical, locally-relevant healthy eating strategies. I discuss the results of my formative fieldwork and system evaluations, which characterize the value, challenge and nuances of developing community-based health information sharing systems for specific cultural contexts. By focusing on health disparities issues and the community social unit, I extend previous health technology research within Human-Computer Interaction (HCI). In particular, my results describe 1) a set of characteristics that help make shared material useful and engaging, 2) how accessing this information affects how people view the feasibility of eating well in their local context, 3) the way in which sharing information actually benefits the contributor by catalyzing personal behavior reflection, analysis and modification and 4) how sharing information and seeing that information's impact on others can help to build individuals' capacity to be a community health advocate. In addition, my work shows how examining cultural generalizations such as collectivism is not a straightforward process but one that requires careful investigation and appreciation for the way in which such generalizations are (or are not) manifested in the lives of individual people. I further contribute to HCI by presenting a set of important considerations that researchers should make when designing and evaluating community-based health systems. I conclude this dissertation by outlining directions for future HCI research that incorporates an understanding of the relationship between culture and health and that attempts to address health disparities in the developed world.

隨著智慧型手機普及，大量行動應用程式(Apps)近年如雨後春筍般的出現，然而在大量且功能間相似的App中，如何脫穎而出實為值得探討之議題。 本研究依據先進者優勢作為理論基礎，並延伸探討產品特性及行銷策略對先進者優勢維持之影響，透過檔案分析法針對目前市面上數個成功的App進行個案研究，並同時對功能相仿的App進行交叉個案分析，期望歸納出能領導各種類App成功的方法。 本研究蒐集自期刊論文、相關書籍、報章雜誌及網路文獻之資料，經個案分析之研究結果如下： 1. 市場的先佔及高轉換成本為App先進者主要優勢來源；而較低的成本、市場不穩定性及先進者可能失誤，則為App後進者主要優勢。 2. 較佳的產品功能與產品創新能力，或較能提供更多附加價值之App，對App先進者優勢的維持有正向之影響。 3. 不同種類的App在先進者優勢之維持上略有差異，簡要歸納如下 (1) 遊戲類：受先進者優勢、產品優勢及行銷策略影響甚鉅，快速先占市場，並擁有良好產品功能及完整行銷策略較易帶來成功。 (2) 工具類：透過較佳的產品功能、產品品質與產品創新來維持先進者優勢，才能保持長期競爭力。 (3) 娛樂類：先進者優勢與產品優勢同等重要，快速先占市場將有助於發展與競爭力維持。 (4) 社交類：深受網路外部性之影響，故快速先佔市場並持續滿足使用者需求，才能避免被後進者淘汰。 / As more people use smart phones, the number of mobile applications (Apps) is increasing rapidly. However, with so many similar Apps, how Apps can stand out from competing products is an important issue. This study adopts theories related to First-Mover Advantages, Product Advantages and Marketing strategies to develop a general framework for analyzing factors that affect the success of first movers. We chose several well-known apps and used document analysis to analyze the secondary data collected from the Internet, newspapers, magazines, books, etc. Our major findings are as following: 1. Market preemption and high user switching costs are the main source of advantages for first-movers. Lower development costs, risks and the chance to avoid failure are the main source of advantages for the follower to succeed. 2. Better product functions and innovative features have positive effects on keeping First-Mover Advantages. Meeting customer needs and providing more added values also help maintain the advantage. 3. Different factors exist for different types of apps. Product advantages and marketing strategies are keys for Games Apps; app functionality, product quality and innovative features are important for productivity tools; first-mover and product advantages are important for entertainment apps; while network externality is the most critical one for social networking apps.

Το mHealth, η χρήση δηλαδή φορητών τεχνολογιών για την βελτίωση των παρεχόμενων υπηρεσιών υγείας, είναι σήμερα ένα από τα πιο ταχέως αναπτυσσόμενα πεδία της ηλεκτρονικής υγείας (eHealth). Ο αριθμός των επαγγελματιών υγείας που υιοθετούν έξυπνα κινητά τηλέφωνα (smartphones) για την εκτέλεση πληθώρας λειτουργιών αυξάνεται συνεχώς, εξαιτίας των δυνατοτήτων και της φορητότητας που αυτά παρέχουν. Ταυτόχρονα, τα σφάλματα στη φαρμακευτική αγωγή είναι από τα πιο συνηθισμένα ιατρικά λάθη με επιπτώσεις τόσο στην υγεία του ασθενούς όσο και στις δαπάνες στην υγεία. Η χορήγηση φαρμάκων είναι μια πολύπλοκη διαδικασία, καθώς απαιτεί από τον ειδικό της υγείας την ανάλυση πληθώρας παραγόντων και την ανάκτηση, επεξεργασία και διαχείριση μεγάλου όγκου πληροφορίας. Σύμφωνα με τη βιβλιογραφία, η χρήση τεχνολογιών πληροφορικής για την υποβοήθηση των επαγγελματιών υγείας στη λήψη αποφάσεων κατά τη συνταγογράφηση, μπορεί να συμβάλει σημαντικά στη μείωση των σφαλμάτων φαρμακευτικής αγωγής. Στο πλαίσιο της παρούσας διπλωματικής εργασίας, προχωρήσαμε στη διερεύνηση και αξιολόγηση των σημαντικότερων εφαρμογών έξυπνων κινητών συσκευών για το φάρμακο, με στόχο την εξαγωγή χρήσιμων συμπερασμάτων για τα χαρακτηριστικά και τις λειτουργίες που ενσωματώνουν. Ένα από τα βασικά συμπεράσματα της έρευνας ήταν η απουσία αντίστοιχης εφαρμογής για τα φάρμακα που είναι εγκεκριμένα από τον Εθνικό Οργανισμό Φαρμάκων (ΕΟΦ). Ως εκ τούτου, προχωρήσαμε στο σχεδιασμό και την ανάπτυξη εφαρμογής για τον έλεγχο ασυμβασιών μεταξύ φαρμάκων, η οποία παρέχει επιπλέον τη δυνατότητα προβολής πληροφοριών συνταγολογίου για τα φάρμακα του ΕΟΦ. Ο σχεδιασμός της εφαρμογής έγινε λαμβάνοντας υπόψη τις ανάγκες και τις απαιτήσεις μελλοντικών χρηστών, όπως οι επαγγελματίες υγείας και οι ασθενείς, προκειμένου να διασφαλιστεί η λειτουργικότητα και η ευχρηστία της. Η εν λόγω εφαρμογή προορίζεται για έξυπνες κινητές συσκευές που διαθέτουν λειτουργικό σύστημα Android, ενώ η πληροφορία που ενσωματώνει βασίζεται αποκλειστικά στο εθνικό συνταγολόγιο του ΕΟΦ. / Mobile Health or mHealth, namely the use of mobile and wireless technologies in order to improve health services and achieve health goals, is today one of the most rapidly expanding fields of electronic health (eHealth). The number of health professionals that adopt smartphones to perform multiple tasks, during their everyday medical practice, is increasing constantly. This is due to the fact that smartphones provide advanced computing capabilities and high portability. Simultaneously, medication errors are among the most common medical errors which have negative impact both for the health of the patient and the expenditure on health sector. Drug prescribing is quite a complex procedure, considering the fact that requires the health expert to analyze multiple factors and retrieve, process, manage and digest large volume of information. According to the literature, the use of information technologies to assist health professionals in decision-making when prescribing drugs, can contribute significantly to the reduction of medication errors. In the context of our work, we explored and evaluated the major smartphone applications for drugs, aiming to the extraction of useful conclusions about the features and functions that they incorporate. One of the research key findings was the absence of a corresponding application for the drugs that are approved by the National Drug Organization of Greece. Therefore, we design and develop an application for checking drug-drug interactions which additionally provides the ability to view national formulary information about drugs. The analysis and design of the application was implemented in collaboration with future users, such as health professionals and patients, in order to ensure that will meet their needs and requirements and at the same time will remain user friendly. This application is intended for Android smart mobile devices (e.g. smartphones, tablet PCs) and the information that integrates is solely based on the national formulary of the National Drug Organization of Greece.

Η ραγδαία ανάπτυξη του Παγκόσμιου Ιστού και η ταχύτατη διείσδυσή του σε κάθε έκφανση της καθημερινότητας του σύγχρονου ανθρώπου είναι έκδηλη. Με την ανάπτυξη της τεχνολογίας των κινητών τηλεφώνων νέας γενιάς και των αντίστοιχων δικτύων, η πρόσβαση στον Παγκόσμιο Ιστό μέσω κινητών συσκευών δεν γίνεται μόνο περιστασιακά, αλλά πολλές φορές αποτελεί τον πρωτεύοντα τρόπο πρόσβασης. Επομένως, η ανάγκη αξιοποίησης των δυνατοτήτων των κινητών τηλεφώνων και αυτών που προσφέρει το Web2.0 είναι συνεχώς αυξανόμενη. Σε αυτό το πλαίσιο, η παροχή κάθε προσφερόμενης υπηρεσίας των Συστημάτων Υποστήριξης Επιχειρηματολογίας στο Web και στις κινητές συσκευές, φαίνεται αρκετά υποσχόμενη. Αυτό μπορεί να γίνει είτε δημιουργώντας τις αντίστοιχες Mobile εφαρμογές, είτε δημιουργώντας υπηρεσίες, οι οποίες είναι απόλυτα προσβάσιμες και από τις συσκευές κινητών τηλεφώνων. Στα πλαίσια της Διπλωματικής εργασίας προσπαθήσαμε να εκμεταλλευτούμε τα πλεονεκτήματα που δίνει ένα κινητό τηλέφωνο, όσον αφορά την ευχρηστία, την ευκολία πρόσβασης και τη χρήση του Web2.0, δημιουργώντας μία Mobile εφαρμογή που παρέχει σε χρήστες κινητού τηλεφώνου, με λειτουργικό σύστημα Windows Mobile, τη δυνατότητα να συμμετέχουν σε ένα συγκεκριμένο Σύστημα Υποστήριξης Επιχειρηματολογίας, το CoPe_it!. Με αυτόν τον τρόπο επιχειρούμε να συνεισφέρουμε στην προσπάθεια διεύρυνσης των πιθανών χρήσεων του συγκεκριμένου συστήματος. Σε πρώτη φάση μελετήθηκε η εξέλιξη του Παγκόσμιου Ιστού από το Web1.0 στο Web2.0 και οι προσφερόμενες σε αυτόν υπηρεσίες. Έπειτα παρουσιάστηκε η ανάπτυξη του Κινητού Παγκόσμιου Ιστού και το πώς μέσα από τις τεχνολογικές εξελίξεις αλλά και τις καθημερινές συνήθειες του μέσου ανθρώπου, οδηγούμαστε στην ανάγκη ύπαρξης δυνατότητας μεταφοράς κάθε είδους δραστηριότητας και προσφερόμενων υπηρεσιών από το Web στο Mobile Web. Στη συνέχεια μελετήθηκαν τα Συστήματα Υποστήριξης Επιχειρηματολογίας, ξεκινώντας από την ανάλυση κάποιων βασικών εννοιών, συνεχίζοντας με τα μοντέλα διαχείρισης επιχειρημάτων και καταλήγοντας σε εμπεριστατωμένη έρευνα των αντιστοίχων ηλεκτρονικών εργαλείων υποστήριξης που είναι διαθέσιμα είτε απλά ως ηλεκτρονικές εφαρμογές, είτε ως on-line Web-based εφαρμογές. Έπειτα αποκαλύπτεται το κενό που υπάρχει στο αντίστοιχο πεδίο του Mobile Web από την έλλειψη αντίστοιχης εφαρμογής, με μοναδικό «φωτεινό» σημείο την ύπαρξη εφαρμογών παραπλήσιου ενδιαφέροντος. Τέλος, παρουσιάστηκε η όλη διαδικασία ανάπτυξης της on-line κινητής εφαρμογής, Mobile CoPe_it!, αφού προηγήθηκε εκτενής παρουσίαση του ήδη υπάρχοντος μητρικού συστήματος. / --

Submitted by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2012-04-24T18:53:49Z No. of bitstreams: 1 120423 Master Thesis FGV.pdf: 3697873 bytes, checksum: f3ccbecacf430eaee0f0606f9daa9f36 (MD5) / Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2012-04-25T15:52:36Z (GMT) No. of bitstreams: 1 120423 Master Thesis FGV.pdf: 3697873 bytes, checksum: f3ccbecacf430eaee0f0606f9daa9f36 (MD5) / Made available in DSpace on 2012-04-25T15:54:46Z (GMT). No. of bitstreams: 1 120423 Master Thesis FGV.pdf: 3697873 bytes, checksum: f3ccbecacf430eaee0f0606f9daa9f36 (MD5) Previous issue date: 2012-04-23 / Internet Telephony (VoIP) is changing the telecommunication industry. Oftentimes free, VoIP is becoming more and more popular amongst users. Large software companies have entered the market and heavily invest into it. In 2011, for instance, Microsoft bought Skype for 8.5bn USD. This trend increasingly impacts the incumbent telecommunication operators. They see their main source of revenue – classic telephony – under siege and disappear. The thesis at hand develops a most-likely scenario in order to determine how VoIP is evolving further and it predicts, based on a ten-year forecast, the impact it will have on the players in the telecommunication industry.The paper presents a model combining Rogers’ diffusion and Christensen’s innovation research. The model has the goal of explaining the past evolution of VoIP and to isolate the factors that determine the further diffusion of the innovation. Interviews with industry experts serve to assess how the identified factors are evolving.Two propositions are offered. First, VoIP operators are becoming more important in international, corporate, and mobile telephony. End-to-end VoIP (IP2IP) will exhibit strong growth rates and increasingly cannibalize the telephony revenues of the classic operators. Second, fix-net telephony in SMEs and at home will continue to be dominated by the incumbents. Yet, as prices for telephony fall towards zero also they will implement IP2IP in order to save costs. By 2022, up to 90% of the calls will be IP2IP. The author recommends the incumbents and VoIP operators to proactively face the change, to rethink their business strategies, and to even be open for cooperation.

Submitted by PATTRISCE RAYMUNDO DE VASCONCELOS (pattrisce@gmail.com) on 2015-01-14T23:43:42Z No. of bitstreams: 1 Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf: 2644908 bytes, checksum: b75abbaae8763627d3bf6f1af952eaf4 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2015-01-19T12:39:54Z (GMT) No. of bitstreams: 1 Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf: 2644908 bytes, checksum: b75abbaae8763627d3bf6f1af952eaf4 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-01-30T12:16:25Z (GMT) No. of bitstreams: 1 Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf: 2644908 bytes, checksum: b75abbaae8763627d3bf6f1af952eaf4 (MD5) / Made available in DSpace on 2015-01-30T12:16:40Z (GMT). No. of bitstreams: 1 Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf: 2644908 bytes, checksum: b75abbaae8763627d3bf6f1af952eaf4 (MD5) Previous issue date: 2014-10-29 / Item withdrawn by Marcia Bacha (marcia.bacha@fgv.br) on 2015-04-29T17:17:17Z Item was in collections: EBAPE - Dissertações, Mestrado Acadêmico em Administração (ID: 48) No. of bitstreams: 3 Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf.jpg: 1515 bytes, checksum: 9703fe1c65437f3c11a3a2b2b6ab6a16 (MD5) Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf.txt: 192822 bytes, checksum: 9fb03a13d8396b9cba232b8acf919886 (MD5) Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf: 2601075 bytes, checksum: e04837e975c5750351ed1fa46736e2be (MD5) / Item reinstated by Marcia Bacha (marcia.bacha@fgv.br) on 2015-04-29T17:18:11Z Item was in collections: EBAPE - Dissertações, Mestrado Acadêmico em Administração (ID: 48) No. of bitstreams: 3 Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf.jpg: 1515 bytes, checksum: 9703fe1c65437f3c11a3a2b2b6ab6a16 (MD5) Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf.txt: 192822 bytes, checksum: 9fb03a13d8396b9cba232b8acf919886 (MD5) Dissertação de Pattrisce Vasconcelos - Aplicativos Móveis de Taxi_ULTIMA VERSAO.pdf: 2601075 bytes, checksum: e04837e975c5750351ed1fa46736e2be (MD5) / The research aims to investigate the key success factors in the adoption of mobile taxi applications (AMTs) by taxi drivers. Based on the Technology Acceptance model (DAVIS, BAGOZZI, WARSHAW, 1989), Diffusion of Innovation (ROGERS, 1995) and Trust (CARTER; BÉLANGER, 2005), the paper also proposes a review of the literature applied to the Mobile Application context of AMTs (VAN BILJON; Kotze, 2007). For the purpose of the research, the AMTs are defined as mobile service advanced applications which enable, through Internet and geolocation, a taxi transportation request in mobile devices, by means of information systems and phone calls, also monitoring the service provision and payment. Based on semi-structured interviews and questionnaires applications in field research, the study proposes a triangulation of the methods Lexical Analysis (BOTTA,2010; GEERAERTS,2010), Content Analysis (BARDIN, 2006), and Average Ranking (OLIVEIRA, 2005) for the investigation of the identified factors in the literature. The results indicate that the success factors influencing the adoption of AMTs by taxi drivers, are Simplicity and Perceived Usefulness, while moderators are Security and Financial Gains. It is believed that the research can contribute to the discussion of a topic still few explored in the literature in Brazil, Mobile Applications, and provide managerial implications for innovation in applications development companies. / A pesquisa tem como objetivo investigar os fatores-chave de sucesso na adoção de aplicativos móveis de táxi (AMTs) por taxistas. Baseando-se nos modelos de Aceitação Tecnológica (DAVIS; BAGOZZI; WARSHAW, 1989), Difusão da Inovação (ROGERS, 1995) e de Confiança (CARTER; BÉLANGER, 2005), o trabalho propõe também uma revisão da literatura de Aplicações Móveis aplicada ao contexto dos AMTs (VAN BILJON; KOTZÉ, 2007). Para o propósito dessa pesquisa, os AMTs são definidos como aplicativos de serviço móvel avançado que viabilizam, por meio de Internet e geolocalização, a solicitação de transporte de táxi em dispositivos móveis, mediante sistemas de informação e chamadas telefônicas, e o acompanhamento da prestação do serviço e seu pagamento. A partir de entrevistas semiestruturadas em profundidade e aplicações de questionários em pesquisa de campo, o estudo propõe uma triangulação de métodos de Análise Lexical (BOTTA,2010; GEERAERTS,2010), Conteúdo (BARDIN,2006) e Ranking Médio (OLIVEIRA,2005) para a investigação dos fatores identificados na literatura. Os resultados apontam que os fatores influenciadores do sucesso dos AMTs, na perspectiva de uso pelos motoristas de táxi, são Simplicidade e Utilidade Percebida, enquanto os moderadores são Segurança e Ganhos Financeiros. Acredita-se que a pesquisa poderá contribuir para a discussão de um tema ainda pouco explorado na literatura no Brasil, os Aplicativos Móveis, além de proporcionar implicações gerenciais no âmbito da inovação em empresas desenvolvedoras.

De nos jours, les appareils mobiles hébergent de nombreuses applications directement téléchargées et installées à partir d'un "Store" d'applications mobiles. L'existence d'une telle quantité d'applications pour une multitude d'objectifs impose une énorme surcharge sur les utilisateurs, qui doivent sélectionner, installer, supprimer et exécuter les applications appropriées.En outre, ces applications ont négligé la prise en compte du contexte de l'utilisateur. Elles proposent des scénarios d'utilisation statiques et non évolutifs. Ces applications servent à des fins spécifiques et sont supprimées ou oubliées, la plupart du temps, après la première utilisation. De plus, ces applications ne tiennent pas compte du monde des objets connectés en raison de leur architecture monolithique mise en œuvre pour fonctionner sur des appareils individuels. La solution proposée et intitulée "Long Life Application" offre une nouvelle façon de répondre aux besoins de l'utilisateur de façon dynamique et distribuée. Elle propose une évolution continue des applications (encours d'exécution) en ajoutant, supprimant, et déplaçant des fonctionnalités sur les appareils utilisés par l’utilisateur. Elle permet, aussi, de modifier le mode d'interaction en distribuant les exécutions sur plusieurs appareils en fonction des besoins de l'utilisateur. Pendant que l’utilisateur se déplace dans son environnement, l'application détecte des événements environnementaux et construit des situations contextuellement décrites. Ainsi, ce travail vise à offrir un nouveau type d'applications mobiles capables de détecter, de formuler et de comprendre le contexte des utilisateurs puis de réagir en conséquence. / Nowadays, mobile devices host many applications that are directly downloaded and installed from mobile application stores. The existence of such a large amount of apps for a myriad of purposes imposes a huge overhead on users, who are in charge of selecting, installing, and executing the appropriate apps, as well as deleting them when no longer needed. Moreover, these applications have mostly neglected to take into account the user’s context, as they propose static non-evolving scenarios. These applications serve for specific purposes and get deleted or forgotten most of the time after the first use. Furthermore, these apps fail to consider the, soon coming, connected world due to their monolithic architecture implemented to work on single devices. The proposed long-life application provides a new way to respond to the user’s needs dynamically and distributedly. It evolves at runtime by including/excluding business functionalities, updating the interaction mode, and migrating executions on multiple devices according to the user’s preferences. While he/she moves in his/her surroundings, the app detects the occurring events and builds contextually-described situations. So, this work aims to offer a new type of mobile application able to detect, formulate and understand the users’ context then react accordingly.