The purpose of this study is to analyze if textbooks used in Swedish for second language learners incorporate translanguaging and inclusion. The textbooks used in this study are aimed at pupils in Swedish middle school (ages 10-12). The material that we have used and analyzed are the textbooks Språkis – svenska för nyfikna C and Entré elevbok A. As a theory we chose to apply translanguaging. Our analytical starting points for this study are text- and multimodal text analysis. The questions, that this study is based upon, are “Do the textbooks express a translanguaging language vision?” and “Do the textbooks include the intended reader?”. Starting with our questions we created indicators to be able to analyze the textbooks. The indicators that we used to expose translanguaging were comparison of language, mother tongue, meta-markers (looks like, reminds of…) and fixed phrases. The indicators that were used to expose inclusion were; prior knowledge that is assumed, if minorities are noticed -in what way?, how the reader is addressed and level of difficulty in the language. The study showed that the level of prior knowledge needed to be able to use the textbooks set the textbooks apart. It also showed that neither one of the textbooks used the mother tongue as a resource for future learning. We could also see how the usage of pictures differed between the textbooks. Both textbooks, somewhat, used the pictures to support the text, but to a different extent. In conclusion the study shows that the textbook Språkis – svenska för nyfikna C, uses translanguaging and inclusion to a greater extent than Entré elevbok A does.

Detta arbete presenterar en systemisk-funktionell analys av elevtexter skrivna av elever i årskurs nio. Det är totalt 24 elevtexter från ett ersättningsprov inom det nationella provet 2012 som analyseras. Tolv av de undersökta texterna är skrivna av pojkar och tolv är skrivna av flickor. Uppgiften eleverna fått är att skriva en novell utifrån en bild. Syftet med detta arbete är att se eventuella skillnader i sättet att skriva mellan pojkar och flickor samt utreda vilka skillnaderna är. För att kunna se detta har elevtexterna analyserats med systemisk-funktionell textanalys för att se processer, deltagare och omständigheter. Denna analys fokuserar på vilken funktion och betydelse de olika delarna fyller i texterna. Det visar sig att pojkar har ett mer konkret sätt att skriva än flickorna. Det återfinns många materiella processer och mål relaterat till flickorna. Flickorna har däremot ett mer upplevande sätt att skriva än pojkarna. Användningen av mentala processer är större i flickornas texter relaterat till pojkarnas. Resultatet av undersökningen är att skillnader i skrivande utifrån bilder finns mellan pojkar och flickor. Pojkar skriver mer konkret om vad som händer medan flickor har ett mer beskrivande sätt att skriva.

Submitted by Ricardo Cedraz Duque Moliterno (ricardo.moliterno@uefs.br) on 2016-08-26T22:14:05Z No. of bitstreams: 1 Dissertacao_AGENILDA.pdf: 3220870 bytes, checksum: 32027f55b213f714258720168ab03b1c (MD5) / Made available in DSpace on 2016-08-26T22:14:05Z (GMT). No. of bitstreams: 1 Dissertacao_AGENILDA.pdf: 3220870 bytes, checksum: 32027f55b213f714258720168ab03b1c (MD5) Previous issue date: 2015-09-11 / Funda??o de Amparo ? Pesquisa do Estado da Bahia - FAPEB / This paper presents a study on the ways noted by the Indirect Anaphoras ( Marcuschi , 2005) in verbal- visual texts that enrich the possibilities for ( re) construction of the senses through elements of verbal and visual language . In light of this, this study will be from the theoretical perspective of Linguistics Textual, a social cognitive - interactional approach. The corpus consists of a selection of the genre strips, which has as main character a little boy named Calvin, name entitles these narratives created by American cartoonist Bill Watterson, exposed in the "Current" the New School Magazine and on the official site on the internet. About the indirect anaphoric relations, it can be said that there is a direct relationship between the antecedent (anchor) and the anaphoric term, which is introducing a new referent and the anaphoric relationship depends on an interpretation based on a calculation of inferential nature. Thus, it is considered that only the relations of lexical-semantic nature are not sufficient to explain the anaphoric relations and argues that these settings also depend on contextual and conceptual factors that allow the organized distribution of discourse objects, fulfilling a role important in textual progression. The results reinforce the relations established through the indirect anaphora and their anchors are not linked to the notion of correference and even it isn?t having this direct relationship, anchored in the textual universe, extrapolating the co-text and mobilizing a wide universe of cognitive strategies inherent in sociocultural interaction of the individual. The introduction of a new element in the text, even it not directly related to an antecedent, enables thematic continuity ensuring the textual progression. / RESUMO Neste trabalho, apresenta-se um estudo sobre os modos de referir por meio das An?foras Indiretas (MARCUSCHI, 2005) em textos verbo-visuais, que enriquecem as possibilidades de (re)constru??o dos sentidos atrav?s de elementos da linguagem verbal e da linguagem visual. Tendo isso em vista, esse estudo ser? feito sob a perspectiva te?rica da Lingu?stica Textual, numa abordagem sociocognitivo-interacional. O corpus constitui-se de uma sele??o do g?nero tirinhas, que traz como personagem principal um garotinho chamado Calvin, nome que intitula essas narrativas criadas pelo cartunista americano Bill Watterson, expostas na se??o ?Em dia? da Revista Nova Escola e na p?gina oficial da revista na internet. Sobre as rela??es anaf?ricas indiretas, pode-se dizer que n?o h? uma rela??o direta entre o antecedente (?ncora) e o termo anaf?rico, que h? introdu??o de um novo referente e que a rela??o anaf?rica depende de uma interpreta??o baseada num c?lculo de natureza inferencial. Dessa forma, considera-se que apenas as rela??es de natureza l?xico-sem?nticas n?o sejam suficientes para explicar as rela??es anaf?ricas e defende-se que essas configura??es dependem tamb?m de fatores contextuais e conceituais que permitir?o a distribui??o organizada de objetos de discurso, cumprindo um papel importante na progress?o textual. Os resultados refor?am que as rela??es estabelecidas atrav?s das an?foras indiretas e suas ?ncoras n?o est?o ligadas ? no??o de correferencialidade e, mesmo n?o tendo essa rela??o direta, ancoram-se no universo textual, extrapolando o cotexto e mobilizando um amplo universo de estrat?gias cognitivas inerentes ? intera??o sociocultural do indiv?duo. A introdu??o de um elemento novo no texto, mesmo sem rela??o direta com um antecedente, possibilita a continuidade tem?tica garantindo a progress?o textual.

Inom matematik har bråk definierats som ett av de svåraste områdena att lära sig. En stor del av att förstå och räkna med bråk är att förstå begreppen som används inom matematik. För elever är matematikboken ett verktyg för matematikinlärning där de även får möta exempel på hur bråk kan skrivas och beskrivas med olika textresurser. Syftet med vår studie var att undersöka vilka matematiska ord och begrepp elever möter i matematikböcker som kan kopplas till bråk. Det gjordes för att undersöka hur matematikboken kan utveckla elevers ordförråd inom bråkområdet. För att uppfylla syftet med studien gjordes en kvalitativ innehållsanalys där innehållet av två matematikböcker för årskurs 6 analyserades. Innehållet analyserades ur ett konstruktivistiskt perspektiv utifrån att matematikböcker är artefakter med potential att konstruera kunskap hos eleven. Resultatet av analysen visade att matematikböcker kan tolkas som språkutvecklande artefakter genom att de introducerar en variation av matematiska ord och begrepp samt upprepar orden i olika kontext. Med utgångspunkt från ett konstruktivistiskt synsätt är det främst mängden unika ord och variation av textexempel eleven kommer i kontakt med i matematikböckerna, som utvecklar elevens ordförråd inom bråk. Därmed kan matematikböcker fungera som en resurs för att utveckla elevers ordförråd. Exempelvis erbjuder   böckerna övningar på hur bråk kan skrivas med olika ord men också hur olika textformer kan stödja elevers matematiska begreppsförståelse. / In mathematics, fraction has been defined as one of the most difficult areas to learn. A big part of understanding and counting fractions is understanding the concepts used in mathematics. For students, mathematics textbook is a tool for learning mathematics where they find examples of how fractions can be written and described with different text resources. Thus, the purpose of our study was to investigate which mathematical words and concepts students encounter in mathematics textbooks that can be linked to fractions.  The study was conducted to investigate mathematics textbooks´ potential to develop vocabulary while learning fractions. To fulfill the aim of the study, a qualitative content analysis was conducted where the contents of two mathematics textbooks for year 6 were analyzed. Based on constructivist learning perspective, the content was analyzed with the assumption that mathematics textbooks are artefacts with the potential to help students construct knowledge. The result of the analysis showed that mathematic textbooks can be interpreted as language developing artefact by introducing a variety of mathematical words and concepts and repeating the words in different contexts. However, from a constructivist point of view, it is mainly the number of unique words and variation of text examples the student comes into contact within the mathematics textbooks, which supports and develop the student's vocabulary in fractions. Thus, mathematics textbooks can serve as a resource for developing students' vocabulary by giving examples of how fractions can be written with different words, and the interaction between different text forms.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Every act of language results from a play between the implicit and the explicit (CHARAUDEAU, 2008). This phenomenon is born of specific discourse situations, which are carried out from the production and interpretation processes, and intrinsic to the social, historical and cultural context (BAKHTIN, 2003 [1979]). Communication has evolved in its most primitive form, perfecting itself and, consequently, passing through the invention of various technologies, until arriving at new media mechanisms interwoven by the digital world and developed in the contemporary world (from cave paintings to wood / clay plates, Scrolls, codex, books, computers, Tablets etc.). This moment in which this hybridization of languages gains a new dimension (BRAGA, 2013). This resizing broadens the ways of communicating and, consequently, allows the emergence of new textual genres that operate according to the cultural context (MARCUSCHI, 2008). The meme is a symbolic genre with respect to the digital environment today. Among so many others that are part of the research universe, it is important that this genre is more explored, since it alludes to textual configurations and sociodiscursive practices that reflect the individual's culture today. In this perspective, and based on Lévy (1999), Shifman (2014), Mondada and Dubois (2003), Cavalcante and Custódio Filho (2010), Cavalcante (2015), Koch and Elias (2016b), Kress and Van Leuween (2001), Xavier (2009), among others of equal importance, we seek, in this research, to analyze how the objects of discourse are (re) elaborated, in the digital meme genre, during the interaction of the subjects in the construction of the meanings of multimodal texts in the light of sociocognitivism and under the current perspective of the studies of Text Linguistics in interface with the theory of multimodality. To this end, From the theory of referencing and a multimodal view, that the making of the objects of speech happens also under multisemiotic textual configuration, and in the genre meme is, in most cases, recurrent in virtual environments, under a multimodal representation, encapsulating information and/or portions of texts, insofar as they assume some functions of indicating criticism and ideological positions or, also, creating humor effects. Thus, we attribute to this research qualitative nature because we consider its production in an environment of collective intelligence and rapid sharing of this information, that is, a high degree of interaction between the subjects. The corpora used, digital memes, were mostly selected from the memes museum website, taking as reference that the social universe is culturally shared among the interacting agents of the sociocommunicative process. / Todo ato de linguagem resulta de um jogo entre o implícito e o explícito (CHARAUDEAU, 2008). Esse fenômeno nasce de situações de discurso específicas, as quais se realizam a partir dos processos de produção e de interpretação, e intrínsecas ao contexto social, histórico e cultural (BAKHTIN, 2003[1979]). A comunicação tem evoluído da sua forma mais primitiva, aperfeiçoando-se e, consequentemente, passando pela invenção de várias tecnologias, até chegar a novos mecanismos midiáticos entremeados pelo mundo digital e desenvolvidos na contemporaneidade (das pinturas rupestres às placas de madeira/argila, aos pergaminhos, ao códex, aos livros, aos computadores, aos tablets etc.). Momento este em que essa hibridização de linguagens ganha uma nova dimensão (BRAGA, 2013). Esse redimensionamento amplia as formas de comunicar e, consequentemente, permite o surgimento de novos gêneros textuais que operam em função do contexto cultural (MARCUSCHI, 2008). O meme é um gênero simbólico no que diz respeito ao ambiente digital na atualidade. Entre tantos outros que fazem parte do universo da pesquisa, é importante que este gênero seja mais explorado, pois alude a configurações textuais e práticas sociodiscursivas que refletem a cultura do indivíduo na atualidade. Nessa perspectiva, e com base em Lévy (1999), Shifman (2014), Mondada e Dubois (2003), Cavalcante e Custódio Filho (2010), Cavalcante (2015), Koch e Elias (2016b), Kress e Van Leuween (2001), Xavier (2009), dentre outros de igual importância, buscamos, nesta pesquisa, analisar como os objetos de discurso são (re)elaborados, no gênero meme digital, durante a interação dos sujeitos na construção dos sentidos de textos multimodais à luz do sociocognitivismo e sob a perspectiva atual dos estudos da Linguística de Texto em interface com a teoria da multimodalidade. Para tanto, defendemos, a partir da teoria da referenciação e de um olhar multimodal, que a feitura dos objetos de discurso acontece também sob configuração textual multissemiótica, e no gênero meme é, na maioria das vezes, recorrente em meios virtuais, sob uma representação multimodal, encapsulando informações e/ou porções de textos, na medida em que assumem algumas funções de indicação de críticas e de posicionamentos ideológicos ou, ainda, criação de efeitos de humor. Desse modo, atribuímos a esta pesquisa natureza qualitativa porque consideramos sua produção em ambiente de inteligência coletiva e de rápido compartilhamento dessas informações, isto é, alto grau de interação entre os sujeitos. Os corpora utilizados, memes digitais, foram mormente selecionados do site museu de memes, tomando por referência que o universo social é culturalmente compartilhado entre os interactantes do processo sociocomunicativo. / São Cristóvão, SE

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This work has the multimodal text and its interfaces with two semiotic codes: word and still image as theme. Currently it lives a strongly trend marked by approximations between relationship the "Writing civilization" and the "civilization image" in multimodal texts, whose reading and construction of meaning, by the user in general and, in particular, by the PLE learner involves the use of a semiotic approach that offers conditions to explain the peculiarities of each of the co-occurrent code in a multimodal text, as well as to establish possible relationships between them.Among the theoretic models of semiotic, we have opted for the ModeloSemânticoReformulado (MSR), proposed by Eco, in his General Treaty of Semiotic, in which the author recasts the previous model of Katz and Fodor, in association, in this Thesis, with categories of indexicals referential relations between word and image, and other forms of referential relations between these two semiotics in the plans of content and expression, presents in Santaella and Nöth. To this end, it is conceived the multimodal text within a process of unlimited semiosis, initially proposed by Peirce and later taken over by Eco. Was selected as corpus an advertising campaign of Sadia company, it consists of six commercials, in a view that advertising discourse is guided by the maintenance of social cognition landmarks, which it favors the process of meaning by the use of lexias with a high degree of lexicalization and by images that often corroborate certain visions of the sociocultural world of a society or certain social groups. In this sense, the corpus choice has as main objective the appreciation of communicative approach to PLE teaching, based on / by interculturality, by the relational route between word and image in multimodal texts of advertising genre. The obtained results point to the use of multimodality as one of the contributions to the foreign learner ressemantize encyclopedic sememes in the target language, associated with the images, by the cultural exchanges that it establishes with the social representations of their mother language. / Este trabalho tem por tema o texto multimodal e suas interfaces com dois códigos semióticos: palavra e imagem fixa. Vive-se atualmente uma tendência fortemente marcada pelas relações aproximativas entre a “civilização da escrita” e a “civilização da imagem” em textos multimodais, cuja leitura e construção de sentidos, por parte do usuário em geral, e, em particular, pelo aprendiz de PLE, implica o uso de uma abordagem semiótica que ofereça condições para explicar as peculiaridades de cada um dos códigos co-ocorrentes em um texto multimodal, bem como estabelecer relações possíveis entre eles. Dentre os modelos teóricos da semiótica, optou-se pelo Modelo Semântico Reformulado (MSR), proposto por Eco, em seu Tratado Geral de Semiótica, no qual o autor reformula o modelo antecedente de Katz e Fodor, em associação, nessa Dissertação, às categorias de relações referenciais indexicais entre palavra e imagem, e de outras formas de relações referenciais entre essas duas semióticas nos planos do conteúdo e da expressão, presentes em Santaella e Nöth. Para tanto, concebe-se o texto multimodal no interior de um processo de semiose ilimitada, proposto inicialmente por Peirce, e posteriormente retomado por Eco. Selecionou-se como corpus uma campanha publicitária da empresa Sadia, constituída por seis anúncios publicitários, tendo em vista que o discurso publicitário é orientado pela manutenção dos marcos de cognição social, o que favorece o processo de significação pelo uso de lexias com alto grau de lexicalização e por imagens que, quase sempre, corroboram determinadas visões do mundo sociocultural de uma dada sociedade ou de determinados grupos sociais. Nesse sentido, a escolha do corpus tem como principal intuito a valorização da abordagem comunicativa para o ensino de PLE, ancorada na/pela interculturalidade, pela via relacional entre palavra e imagem em textos multimodais do gênero anúncio publicitário. Os resultados obtidos apontam para o uso da multimodalidade como um dos contributos para que o aprendiz estrangeiro ressemantize os sememas enciclopédicos na língua-alvo, associados às imagens, pelas trocas culturais que estabelece com as representações sociais de sua língua materna.

Digitaliseringen av grundskolorna öppnar för breda multimodala möjligheter. Tidigare forskning visar inte hur verksamma svensklärare hanterar multimodala texter i undervisningen för elever i årskurs 4–6. Denna studie berör hur lärare uppfattar multimodala och berättande texter och hur dessa kan vara skrivutvecklande för elever i årskurs 4–6. För att uppfylla syftet med denna studie valdes tematisk analys som metod. Det finns också ett fokus på aktiva svensklärares uppfattningar om att arbeta med multimodala och berättande texter i klassrummet. Resultatet visar att lärarnas uppfattningar är att när man skapar multimodala och berättande texter måste en interaktion ske. Genom interaktion i klassrummet kommer eleverna att utveckla skrivfärdigheter. Slutsatser som presenteras är att multimodala texter ofta erbjuds via interaktiva medier som YouTube.com. Berättande texter måste produceras med förutbestämd struktur för att kunna bedömas och oavsett vilka texter elever skapar, måste det göras i sammanhang där interaktion ges utrymme. Klassrumsdialogen främjar en berättarglädje. / Primary schools digitalization makes broad multimodal opportunities. Previous research does not illustrate how active teachers who teach the subject Swedish handle multimodal texts in teaching for pupils in grades 4–6. This study illuminates how teachers perceive multimodal and narrative texts and how these texts can develop pupils writing skills in grades 4–6. To fulfill the purpose of this study thematic analysis was chosen as the method. There is also a focus on the conceptions of teachers concerning working with multimodal and narrative texts in the classroom. The result shows that the teachers' conceptions are that when creating multimodal and narrative texts, an interaction needs to happen. Through interaction in the classroom, pupils will develop writing skills. Conclusions presented are that multimodal texts are often offered through interactive media such as YouTube.com. Narrative texts must be produced with predetermined structure to be assessable and regardless of what texts pupils create, it must be done in contexts where interaction is given space. Classroom dialogue promotes pupils to feel a joy in to tell narrative stories.

Denna studie syftade till att bidra med kunskap om vilka faktorer som påverkar lärarutbildares användning av digitala multimodala texter som examinationsform i grundlärar­programmens kurser samt vilka kriterier och metoder som används vid bedömning av texterna. Som teoretisk referensram användes multimodal teoribildning och design­teoretiskt perspektiv. Genom en enkätundersökning tillfrågades lärarutbildare i grundlärar­programmen F-3 och 4-6 vid 16 svenska lärosäten om användning och bedömning av digitala multimodala texter som examinationsform. Enkäten besvarades av 101 grundlärarutbildare varav 42 uppgavs använda digitala multimodala texter som examinationsform. Resultatet som analyserades statistiskt visade att grundlärar­utbildares intresse för digitala multimodala texter som examinationsform påverkar användningen av dem. Examinationsformen används av grundlärarutbildare i störst omfattning för att öka lärarstudenters möjligheter att visa kunskaper på flera sätt och för att öka deras erfarenheter inför egen undervisning. Resultatet visade även att bedömning i huvudsak utgår från lärar­studen­ters för­ståelse för ämnes­innehållet samt deras kommunika­tions- och analysförmåga. Summativ bedömningsmetod används i störst omfattning. De slutsatser som drogs av studiens resultat var att det finns behov av att lärar­utbildare, särskilt i ämnet svenska och svenska som andraspråk, ser digitala multimodala texters potential för menings­skapande, och fördjupar kunskapen om dem. Det finns även behov av både digital kompetenshöjning och ökade kunskaper i multimodalt textskapande. En förutsättning för att digitala multimodala texter ska komma till sin rätt som examinationsform i grundlärar­utbildningen är att det utformas valida bedömningskriterier som omfattar texternas hela meningspotential samt bedömningsmetoder som är möjliga att använda i praktiken. På grund av det begränsade och icke representativa urvalet är studiens resultat inte statistiskt generaliserbart.

This thesis explores the development of a series of posters created by Howard Chandler Christy during the World War I era. During this time, Christy was a Department of Pictorial Publicity (DPP) committee artist commissioned by the committee chair, Charles Dana Gibson. The DPP was part of the Committee on Public Information (CPI) developed by the Woodrow Wilson administration to generate the propaganda necessary to gain the support of the American people to enter World War I. The CPI was headed up by George Creel, a journalist and politician, who used advertising techniques to create the first full-scale propaganda effort in United States history. American poster images of women during World War I represent an era when propaganda posters came of age. These iconographic interpretations depicted in political propaganda helped shape the history of the twentieth century. While exploring these portrayals of women, the observer looks through a historical lens to contemplate the role of propaganda in the American war effort, while considering the disparity between images of women and the reality of their experiences in the patriarchal society in which they lived. Howard Chandler Christy's war-related posters represented the gendered rhetoric of a social order that functioned under the well-established assumption that men and women both had their place in society based on gender-specific stereotypic characteristics. Women were central to propaganda posters from this era; their images were widely used in posters encouraging Americans to support the war effort. With few exceptions, these representations perpetuated traditional concepts of appropriate gender roles. Posters often used women as icons characterizing the nation in time of war. For example, a beautiful woman, with a backdrop of the United States flag or sometimes even dressed in Old Glory, suggested why the nation was fighting. Some posters explicitly used beautiful women to signify that America's honor was at stake and we needed fighting men to protect it. The poster art form spread rapidly during the early twentieth century, putting a woman in her place rather than challenging the historical circumstances that created the complex, problematic issues related to the visual representation. Reading these posters as cultural texts, it is apparent that women's images are central to gaining an understanding of the social norms and cultural expectations.

Sociala medier är en plattform som kantas av känslor. Samtidigt vänder sig människor dit under kriser för att dela känslor och prata med varandra. I kommentarsfältet på Gröna Lunds Instagraminlägg, där de kommunicerar efter Jetlineolyckan, 2023, händer detta. Genom en kvalitativ socialsemiotisk multimodal textanalys erbjuder fallstudien en tolkning, och bidrar till en förståelse för vilka meningsbärande element som konstruerar vilka känslor i kommentarsfältet. En teoretisk och hypotetisk diskussion förs om känslornas möjliga betydelse för organisationens legitimitet. Först och främst analyseras Gröna Lunds Instagraminlägg kvalitativt med en innehållsanalys för att belysa kontexten, och de kriskommunikationsstrategier som används. Fallstudien visar på att Gröna Lund kommunicerar under krisfasen, tar på sig hela ansvaret och latent kommunicerar känslor av skam och skuld. Med hjälp av kriskommunikationsstrategier erkänner och bekänner nöjesparken krisen, och kommunicerar därefter åtgärdande handlingar. Den vanligaste känslan som konstrueras i kommentarsfältet är känslan av ilska och sorg. Ilska tar sig i uttryck både mot Gröna Lund och mot andra Instagramanvändare. Skuld konstrueras latent i konstruktionen av ilska. Det finns även en liten mängd kommentarer som konstruerar känslan lycka. Känslan av ångest uttrycks framför allt i form av frågor och en stor ovisshet. Fallstudien visar att känslorna många gånger konstrueras av liknande lexikala val, och att olika emojis förstärker vissa konstruktioner. En mycket liten mängd emotikoner har påvisats. Den teoretiska och hypotetiska diskussionen visar att känslor som ilska, skuld och ångest potentiellt försämrar Gröna Lunds tre former av organisatorisk legitimitet. Kommentarer med känslor av lycka och hopp visar motsatsen. Ilska kan däremot både förbättra och försämra legitimiteten, beroende på vem ilskan riktas mot. Det samma gäller för legitimitetsstrategier. Känslor av lycka hopp kan ge en teoretisk fingervisning på att strategierna stärker legitimiteten. Slutligen är det av stor vikt för samhället såväl yrkeslivet att förstå hur känslor tar form, i framför allt i medier med öppna kommentarsfält, då dessa potentiellt påverkar organisationens legitimitet. / Social media is an emotional platform. At the same time, people turn to it during crises to share emotions and talk to each other. In the comments section of Gröna Lund's Instagram post, where they communicate after the Jetline accident in 2023, this happens. Through a qualitative social semiotic multimodal text analysis, the case study offers an interpretation and contributes to an understanding of which meaningful elements construct which emotions in the comment field. A theoretical and hypothetical discussion is conducted on the possible importance of emotions for organizational legitimacy. First of all, Gröna Lund's Instagram posts are analyzed qualitatively with a content analysis to highlight the context and the crisis communication strategies used. This case study shows that Gröna Lund communicates during the crisis phase, taking full responsibility and latently communicating feelings of shame and guilt. Using crisis communication strategies, the amusement park acknowledges and confesses the crisis, and then communicates remedial actions. The most common emotion constructed in the comment section is the emotion of anger and sadness. Anger is expressed both towards Gröna Lund and towards other Instagram users. Guilt is constructed latently in the construction of anger. There is also a small number of comments that construct the feeling of happiness. The feeling of anxiety is mainly expressed in the form of questions and great uncertainty. The case study shows that the emotions are often constructed by similar lexical choices, and that different emojis reinforce certain constructions. A very small number of emoticons have been detected. The theoretical and hypothetical discussion shows that emotions such as anger, guilt and anxiety potentially impair Green Lund's three forms of organizational legitimacy. Comments with feelings of happiness and hope show the opposite. Anger, on the other hand, can both enhance and detract from legitimacy, depending on who the anger is directed at. The same applies to legitimacy strategies. Feelings of happiness and hope can provide a theoretical indication that the strategies strengthen legitimacy. Finally, it is of great importance for society as well as the professional world to understand how emotions take shape, especially in media with open comment sections, as these potentially affect the legitimacy of the organization.