Global ETD Search

11	Guldägg till frukost och bra betalt : - Vad påverkar reklamares val av arbetsplats Klahr, Cisela, Forsberg, Joakim January 2008 (has links) Problem Det är viktigt att som reklambyrå ha duktiga medarbetare, eftersom värdet för kunderna ligger i medarbetarnas kreativitet, kunskap och skicklighet. För mindre byråer och byråer utanför Stockholm kan det vara ett problem att hitta duktiga medarbetare med erfarenhet. En förutsättning för att kunna attrahera denna grupp är att veta vad de anser viktigt vid val av arbetsplats. Syfte Uppsatsens syfte är att undersöka olika variabler som påverkar arbetsval hos kreativa arbetstagare, med avgränsning till dem som varit eller är anställda vid reklambyråer i Stockholm, samt att undersöka vilka variabler som skulle kunna få denna grupp att överväga att arbeta på en reklambyrå utanför Stockholm. Metod Undersökningen utfördes genom semistrukturerade intervjuer med tolv respondenter, vilka samtliga hade minst två års erfarenhet som strateg eller kreatör vid en reklambyrå i Stockholm samt varit tillgängliga för intervju mellan den 6 november och den 27 december 2007. Resultat Resultatet i utredningen beskriver målgruppens uppfattning gällande variabler som påverkar val av arbetsplats. I slutsatserna diskuteras vad utredningens resultat innebär för en reklambyrå som arbetsgivare. Utredningen visar på att det för byråer utanför Stockholm kan bli svårt att rekrytera människor som byggt upp sin karriär i Stockholmsområdet och hunnit rota sig där. Möjligheten finns dock om en byrå visar sig stark på de variabler som framkommit som viktiga för respondenterna. I denna utredning blev följande variabler högst rankade som viktiga nog att kunna påverka respondenterna att arbeta på annan ort än i Stockholm: Utmaning i arbetet som helhet, ekonomisk kompensation, professionell utveckling samt arbetsuppgifterna. / Problem The greatest asset for an advertising agency is the creativity, knowledge and skill of their workforce. This is what creates value for the agency’s customer. Therefore it is of great importance for the agency to have skilled coworkers. It can be a problem for small advertising agencies and for agencies outside of Stockholm to find employees who are skilled and experienced. In order to attract skilled employees it is of essence to know what these people consider to be important in the job choice decision. Purpose The purpose of this thesis is to survey different variables that affect the job choice decision among creative employees and to examine which variables that would make them consider working at an advertising agency outside of Stockholm. The survey was limited to people that were or are employed at advertising agencies in Stockholm. Method The survey was conducted through semi-structured interviews. The twelve interviewees all had at least two years of experience at an advertising agency in Stockholm and were available for interview between the 6th of November and the 27th of December 2007. Result The result of the survey describes the perception of the interviewees on the variables that affect the job choice decision. The conclusions discuss the impact that the results have on an advertising agency as employer. The survey shows that it might be difficult for advertising agencies outside of Stockholm to recruit employees who have built up their career in the Stockholm area. There is however a possibility to succeed if an agency can prove themselves solid when it comes to the variables that the interviewees perceived as important. The following variables were the ones that obtained the highest score regarding the importance when it comes to making the interviewees considering working outside of Stockholm: Challenge in the work, economic compensation, professional development and the work tasks. Advertising agency job choice decision creative employees creative industry Reklambyrå val av arbetsplats kreativa arbetstagare reklambranschen kreativa branscher Business studies Företagsekonomi
12	The need of Enterprise UX : A case study of designing a tool for the advertising campaign planning process / Behovet av företags-UX : En fallstudie av att utforma ett verktyg för planeringsprocessen av en reklamkampanj Engquist, Moa January 2022 (has links) Enterprise software has traditionally focused on functionalities over experiences. When enterprise software is becoming a core part of work, knowledge about the experiences can result in an enhanced working situation for employees and become a useful tool for them. Bridging together the knowledge generated, in both academia and the industry, under the topic of enterprise UX will allow for easier knowledge sharing where theory and practice can build on each other. This paper has investigated through research through design the visualization and interaction opportunities for an enhanced enterprise UX in a tool aimed for an advertising campaign planning process, while also has addressed under-constrained problems the enterprise UX most likely will encounter. Results show that there is great potential to support the process of planning a campaign with a tool but that there are also challenges with building the tool for the right user, creating value for the users and not underestimating skilled expertise. / Mjukvara ämnad för företag har traditionellt sett fokuserat på funktionaliteter framför upplevelser. När denna mjukvara nu blir en central del av arbetet kan kunskap om upplevelsen resultera i en förbättrad arbetssituation för de anställda och bli ett användbart verktyg för dem. Att överbrygga den kunskap som genereras, i både det akademiska och i industrin, under ämnet företags-UX kommer att möjliggöra enklare kunskapsdelning där teori och praktik kan bygga på varandra. Den här artikeln har genom en forskning genom design metodik undersökt visualiserings- och interaktionsmöjligheter för ett förbättrat företags-UX i ett verktyg som används i en planeringsprocess av mediekampanjer, samtidigt som underbegränsade problem som företagets-UX troligen kommer att stöta på tas upp. Resultatet visar att det finns stor potential för att stödja planeringsprocessen av kampanjer med ett verktyg men visar också på utmaningar med att bygga verktyget för rätt användare, skapa värde för användarna och inte underskatta skicklig expertis. Enterprise UX Enterprise software Advertising industry Visualizations Wicked problem Research through design Företags-UX Mjukvara för företag Reklambranschen Visualiseringar Wicked problem Research through design Computer and Information Sciences Data- och informationsvetenskap
13	Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971 Funke, Michael January 2015 (has links) This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed. advertising advertising criticism advertising regulation advertising history advertising industry affluent society business business associations business history business interest organizations business studies competition consumer consumer politics consumer history consumerism co-regulation corporatism economic history history interest groups market regulation marketing marketing history marketing regulation marketer policy studies policy process political economy political science postwar regime regulation theory self-regulation market self-regulation self-regulation history stakeholder Sweden efterkrigstiden ekonomisk historia företagsekonomi företagshistoria historia intressegrupper konsumentfrågor konsumentpolitik konsumenthistoria konsumenträtt korporatism lagstiftning marknad marknadsföring marknadsföringshistoria marknadsregleringar marknadsrätt näringslivet näringslivsorganisationer politisk ekonomi regleringar regleringsteori reklam reklambranschen reklamhistoria rättshistoria samhällsvetenskap samreglering självreglering socialdemokratin statsvetenskap Sverige

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