The purpose of this paper is to examine how the two Swedish cross-country skiers, Charlotte Kalla and Marcus Hellner are portrayed in the tabloids Aftonbladet and Expressen. The study is based on theories of sports journalism, media- and gender studies. Within these theories there are beliefs that men and women are portrayed differently in sports journalism. Sports journalism is described as a subject where there is a hierarchy in which the man is often framed as dominant in relationship to the woman. This study was made in an attempt to examine whether this was the case in the Swedish tabloid magazines Aftonbladet and Expressens coverage of the winter Olympics. Articles published about Charlotte Kalla and Marcus Hellner in the 2010 Vancouver Olympics, and the Olympic Games in Sochi in 2014 were analyzed by a quantitative content analysis. The two athletes were selected because they during the time of the study were prominent in their sport in which both achieved similar success. The results of the study showed that there were differences in Aftonbladet and Expressen’s media coverage of Charlotte Kalla and Marcus Hellner. Kalla appeared in more numbers of articles than Hellner but she was often described as weak and her physical appearance was often highlighted. Hellner was often described as strong and focused regardless of whether he had failed or was successful.

Uppsatsen nedan är baserad på en kvantitativ och en kvalitativ undersökning med syfte att kartläggaolika sporters, med fokus på hästsport, representation och framställning under en fyraveckorsperiod2012 i två av Sveriges största dagstidningar. Vi ansåg det viktigt att genomföra den här undersökningenför att se om fördomarna kring bristen på representation av hästsport i media har någongrund, samt om mediestormen kring Rolf-Göran Bengtssons Jerringpris gav någon efterverkan förhästsportens representation.Först genomfördes den kvantitativa studien där över 1 100 artiklar analyserades. Den kvalitativastudien följde där fyra reportage valdes ut för vidare analys. Reportagen behandlade de tre mestomskrivna sporterna samt hästsport. Reportagen analyserades och jämfördes i hopp om att finnamönster med likheter eller skillnader. De viktigaste fynden inkluderar bland annat att det skrevsflest hästsportsartiklar veckan då Göteborg Horse Show pågick, men under den sista undersökningsveckanskrevs inga alls. / The following essay is based on a quantitative as well as a qualitative study with the aim ofmapping out the representation and depiction of different sports, with focus on equestriansports, in two of Sweden’s largest daily newspapers during a time period of four weeksin 2012. We considered it important to see if there was any ground for the prejudicesabout the lack of representation of equestrian sports in the media, and we also wanted tosee if the media storm following Rolf-Göran Bengtsson’s win of Jerringpriset in any wayaffected the sport’s representation.First, the quantitative study was executed with over 1 100 articles analyzed. The qualitativestudy followed where four reports were selected for further investigation. These coveredthe three sports most written about as well as the equestrian sports. They were analyzedand compared in order to locate patterns of resemblance or difference. One of the mostimportant finds was that the majority of the articles in the quantitative study about equestriansports were written during the week of Gothenburg Horse Show while there were noarticles written about said sport during the final week of the study.

I den här C-uppsatsen undersöks hur fotbollsspelarna Zlatan Ibrahimovic och Cristiano Ronaldo framställs i olika länders medier, i synnerhet tidningar och webbsajter. Till vår hjälp har vi använt oss av teorier om nationella stereotyper, National Sporting Heroes, idrottsstjärnor inom sportjournalistiken samt teorin om nyhetsvärdering och medielogik. Vi har gjort kvalitativa textanalyser av tidnings- och internetartiklar från sju olika länder och gjort en djupintervju med Johanna Frändén, journalist på Sportbladet och Sveriges Television. Resultatet visar att det kan finnas tydliga skillnader på hur en person eller händelse gestaltas i olika länder. Avgörande faktorer kan vara att en tidning tydligt stöttar ett landslag eller en klubb eller använder sig av nationella stereotyper kring motståndare och sig själva. / In this C-essay examines how football players Zlatan Ibrahimovic and Cristiano Ronaldo depicts in different countries media, especially newspapers and web sites. To our help we have used the theories of national stereotypes, the National Sporting Heroes, sporting stars in sports journalism and the theory of news values ​​and media logic. We have made qualitative textual analysis of newspaper and internet articles from seven different countries and made a depth interview with Johanna Frändén, journalist Sportbladet and Swedish Television. The results show that there may be a distinct differences in how a person or event depicted in different countries. Essential factors may be that a newspaper clearly support a national team or a club or uses the national stereotypes surrounding opponents and themselves.

The purpose of this study is to illustrate how the Swedish newspaper Sportbladet constructs their two leading pages in order to determine which are the most prioritized news and thereby reach an understanding regarding what is neglected. Framing studies, gender studies as well as studies of news values provides the theoretical underpinnings. The study is based on a quantitative content analysis and the empirical material is comprised of 728 articles. The aim is also to present a bigger picture of how the newspaper values its content and what kind of material is placed on the leading pages. The study found that football was the dominant sport followed by ice hockey and the primary focus was mens sports. In addition to this the sports mainly took place on Swedish soil with Swedish athletes involved.

This study’s aim and purpose was to analyze how the Swedish tabloid Sportbladet portrayed the Swedish women’s and men's national teams in soccer under two different championships, 2023 FIFA Women’s World Cup and UEFA Euro 2020. A thematic content analysis was used as the method to analyze 65 different articles from Sportbladet. 22 articles from 2023 FIFA Women’s World Cup and 43 articles from UEFA Euro 2020. The research questions for this study were:Q1: How is the Swedish women's national soccer team portrayed during the 2023 Women's World Cup by Sportbladet? Q2: How is the Swedish men's national soccer team portrayed during UEFA 2020 by Sportbladet?Q3: What differences can be seen in how the two national teams are portrayed? The findings of the study were similar to prior studies in the field of sports and gender. The result of this study reveals that there still is more reporting about male soccer but a new finding our study made was that it is starting to equal out. A large number of the articles about the women’s national team were about performance-irrelevant aspects, such as relationships on and off the field. There were also articles of how players took a stand on different social issues such as equality. The Swedish men’s national team was portrayed as still having a higher value and prestige by receiving more coverage. There were also more articles about performance- relevant aspects such as preparation, success and honor. Unlike the Swedish women’s national team, the men’s team received much more criticism by Sportbladets writers. The largest difference in the portrayal of the two national teams was that the women’s national team portrayed more with more performance-irrelevant aspects while the men's national team was portrayed with their performance. The men’s national team were also portrayed more as strong individuals, while the women were portrayed largely as not being as strong and needing male guidance. A noticeable difference was also how the success was illustrated, the Swedish women's national team were praised a lot as a group while the male players were praised for their individual performances. A contribution from this study was that the only articles about sexism, such as looks and clothing, were directed towards the men, which goes against what previous studies have found.

I denna c-uppsats utforskas den könsrelaterade dynamiken i medierapportering av svensk fotboll. Studien analyserar videointervjuer från Herrallsvenskan och Damallsvenskan för att avslöja eventuella könsskillnader i sportjournalistik och dess inverkan på samhälleliga normer och värderingar. Denna forskning tar sig an en tidigare outforskad aspekt av sportjournalistik genom att granska och jämföra frågeställningarna som riktas mot manliga och kvinnliga fotbollsspelare under videointervjuer. Forskningsfrågorna i uppsatsen är följande: Hur skiljer sig bevakningen och rapporteringen av manliga och kvinnliga fotbollsspelare under en säsong? Samt, Hur skiljer sig de frågor som ställs i svenska fotbollsintervjuer gentemot manliga och kvinnliga fotbollsspelare? Dessa frågor är avgörande för att förstå den övergripande mediabilden och hur kön gestaltas i sportjournalistiken.  Teoretiskt stödjer sig uppsatsen på en rad teorier som ger en djupare förståelse för mediernas roll i samhället och hur de formar uppfattningar om kön och könsroller inom sporten. Dessa inkluderar Journalistikens Makt, Intervjuns Makt, Kön och Genus, Gestaltningsteorin, och Dagordningsteorin. Var och en av dessa teorier belyser olika aspekter av hur könsmönster och maktrelationer skiljer sig i medierapportering och representation inom sportjournalistiken. Metodologiskt använder studien kvantitativ innehållsanalys för att systematiskt analysera och jämföra de könsrelaterade skillnaderna i intervjuerna. Denna noggranna metodik möjliggör en kvantifiering och analys av hur kön påverkar frågor och narrativ som presenteras för spelarna, och ger värdefulla insikter i hur medieinnehållet kan bidra till normbildning och representation inom idrott och media.  Resultaten identifierar betydande könsskillnader i sportjournalistikens gestaltning, med manliga idrottare som får mer frekventa och prestationsinriktade intervjuer, medan kvinnliga idrottare ställs bredare frågor, vilket riskerar att förstärka stereotypa uppfattningar. En tendens där intervjuare och intervjuade delar kön, påvisar en potentiell segregation, men rapportering om bland annat känslor och domslut visar på könsneutralitet. Studien har betydande relevans för flera områden, inklusive medie- och kommunikationsvetenskap, idrottsvetenskap, samt för praktiker inom mediebranschen och idrottsorganisationer. Den bidrar till en förståelse av hur könsaspekter och genusgestaltning skiljer sig i medieinnehållet och sportjournalistiken, och kan hjälpa till att forma mer jämställda och inkluderande mediepraktiker. / In this bachelor's thesis, the gender-related dynamics in media reporting of Swedish football are explored. The study analyzes video interviews from the Men's Allsvenskan and Women's Damallsvenskan to reveal any gender differences in sports journalism and its impact on societal norms and values. This research addresses a previously unexplored aspect of sports journalism by examining and comparing the questions directed at male and female football players during video interviews. The research questions in the thesis are as follows: How does the coverage and reporting of male and female football players differ over a season? And, How do the questions asked in Swedish football interviews differ between male and female football players? These questions are crucial for understanding the overall media image and how gender is portrayed in sports journalism.  Theoretically, the thesis relies on a number of theories that provide a deeper understanding of the media's role in society and how they shape perceptions of gender and gender roles within sports. These include the Power of Journalism, the Power of the Interview, Gender and Gender Studies, Representation Theory, and Agenda Setting Theory. Each of these theories highlights different aspects of how gender patterns and power relations differ in media reporting and representation within sports journalism. Methodologically, the study uses quantitative content analysis to systematically analyze and compare the gender-related differences in the interviews. This meticulous methodology enables a quantification and analysis of how gender affects the questions and narratives presented to the players, and provides valuable insights into how media content can contribute to norm formation and representation within sports and media.  The results identify significant gender differences in the portrayal of sports journalism, with male athletes receiving more frequent and performance-oriented interviews, while female athletes are asked broader questions, which risks reinforcing stereotypical perceptions. A tendency where interviewers and interviewees share gender shows a potential segregation, but reporting on emotions and rulings indicates gender neutrality. The study has significant relevance for several areas, including media and communication studies, sports science, as well as for practitioners in the media industry and sports organizations. It contributes to an understanding of how gender aspects and gender representation differ in media content and sports journalism, and can help to shape more equal and inclusive media practices.

According to earlier studies, men dominates the sports pages in Swedish newspapers. The gender balance is far from equal and the purpose of this thesis is therefore to look into how Swedish local and regional newspapers covered gender in their sports pages during the year of 2013. The study also examines the news values of men’s and women’s sports, whether there are any differences compared to previous studies and whether there are any differences across the country. The study uses a quantitative content analysis and the result is based on editorial material from six randomly selected newspapers in 18 randomly selected days. We have analyzed 2005 separate units in 108 copies of newspapers. The study shows, as in previous studies, that the news feed is mainly concentrated on sports practiced by men, and it isn’t any significant differences across the country regarding the coverage of gender. Sports practiced by men also have a higher newsworthiness since it gets more space and are more promoted on the frontpages of the newspapers. The conclusion is therefore that sports practiced by women are marginalized as a deviation from the male norm.

We studied close to 100 articles about the Swedish cup in cross country skiing, published by the three media outlets that cover the entire series; www.sweski.com , www.langd.se and www.skidzonen.com. The articles were published between 2015 and 2018 and by using a quantitative analysis we discovered that in these articles, the men and the women received almost exactly the same amount of attention, as far as counting words goes. In the articles which focused on both the female and the male athletes, the editors usually chose a picture from the women’s competition as the top image. We also saw a pattern where the women were far more often mentioned by their first names only, whereas the men were usually mentioned by their full names or their last names only. Another interesting theme that we found through a qualitative text analysis regarded how the athletes were portrayed in the articles, where the women seemed to be looked upon as less mature than the men. For example, they were often called “girls” instead of “women”, but the men the same age were never referred to as “boys”. These are seen by us as signs of trivialization and infantlization of the female athletes. However, we did not find any signs of the women being described as weak, or with a focus on their appearances and private lives. These were common patterns in the previous research on the subject. / Vi undersökte knappt 100 artiklar om den svenska cupen i längdskidåkning, publicerade av de tre medierna som bevakar hela serien; www.sweski.com , www.langd.se och www.skidzonen.com. Artiklarna publicerades mellan 2015 och 2018 och med hjälp av en kvantitativ innehållsanalys fann vi att damerna och herrarna fick nästan exakt lika mycket utrymme i dessa artiklar, räknat i antal ord. I de artiklar där båda könen stod i fokus var det  betydligt oftare som en bild från damklassen valdes som toppbild. Vi såg ett mönster där damerna oftare blev omnämnda med enbart sina förnamn, jämfört med herrarna som oftast omtalades med sina hela namn eller enbart efternamn. Ett annat intressant tema som vi fann genom en kvalitativ textanalys gällde hur utövarna porträtterades i artiklarna, där damerna tycktes bli sedda som mindre mogna och vuxna än herrarna. Till exempel kallades de ofta “tjejer” istället för “kvinnor” eller “damer”, samtidigt som de jämnåriga herrarna aldrig blev kallade “killar”. Dessa ser vi som tecken på en trivialisering och en infantilisering av de kvinnliga utövarna. Däremot hittade vi inga tecken på att kvinnorna beskrevs som svaga eller med ett större fokus på deras utseenden och deras privatliv, fenomen som har varit tydligt framträdande i tidigare forskning på ämnet.