This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). Data were also collected through digital ethnography of their social media channels. The data was then analysed through a thematic analysis. The results indicate that Rebellmammorna's own perspective in how they describe their communication strategies agrees with the users' experiences of Rebellmammorna's Instagram and Facebook channels, which suggests that they are successful in their communication. / Denna fallstudie syftar till att undersöka hur emotionell kommunikation på sociala medier kan på verka målgruppen genom att undersöka de kommunikationsstrategier, inklusive visuella och narrativa element, som används av klimataktivistgruppen Rebellmammorna. AJ tta semi-strukturerade intervjuer genomfördes med medlemmar i Rebellmammorna för att undersöka hur de beskriver sina kommunikationsstrategier, hur de använder emotionell kommunikation för att etablera en relation med sin målgrupp, och hur användarna upplever kommunikationen på deras sociala medieplattformar (Facebook, Instagram och deras webbplats). Data samlades också in genom digital etnograLi av deras sociala mediekanaler. Datan analyserades sedan med hjälp av tematisk analys. Resultaten indikerar att Rebellmammornas egna perspektiv i hur de beskriver sina kommunikationsstrategier överensstämmer med användarnas upplevelser av Rebellmammornas Instagram- och Facebook-kanaler, vilket antyder att de är framgångsrika i sin kommunikation.

Many educators are experiencing challenges in educating autistic learners, with the media reporting incidents of autistic learners being denied access to their local schools. This case study investigated how effective the TEACCH (Treatment and Education of Autistic and Communication Handicapped Children) model is, in helping autistic learners to learn in an inclusive environment. The data collection instrumentsused included a literature review, questionnaires, interviews and artefacts. The collected data were analysed statistically, and descriptively. It seems as if there is perception that autism is increasing. Teachers need to be taught about full support mechanisms to deal with the challenges of teaching autistic learners. The research revealed that teachers were struggling to implement the TEACCH program owing to a lack of support programs for teachers, as well as a lack of continued use by other teachers. It was revealed that the teachers felt that for intervention programs to be successful, autistic learners should learn separately. / Inclusive Education / M. Ed. (Inclusive Education)

Many educators are experiencing challenges in educating autistic learners, with the media reporting incidents of autistic learners being denied access to their local schools. This case study investigated how effective the TEACCH (Treatment and Education of Autistic and Communication Handicapped Children) model is, in helping autistic learners to learn in an inclusive environment. The data collection instrumentsused included a literature review, questionnaires, interviews and artefacts. The collected data were analysed statistically, and descriptively. It seems as if there is perception that autism is increasing. Teachers need to be taught about full support mechanisms to deal with the challenges of teaching autistic learners. The research revealed that teachers were struggling to implement the TEACCH program owing to a lack of support programs for teachers, as well as a lack of continued use by other teachers. It was revealed that the teachers felt that for intervention programs to be successful, autistic learners should learn separately. / Inclusive Education / M. Ed. (Inclusive Education)

This thesis focuses on the question of preferential treatment by U.S. national newsmagazines of presidential candidates in the 2004 election as evidenced by their visual coverage. Using content analysis, all the visual depictions of candidates George W. Bush and John Kerry were analyzed for 10 visual attributes to determine whether one had received better pictorial treatment. This study asked if the newsmagazines had printed greater amounts of visuals overall for one candidate and if one candidate's visuals were more or less positive than the other. The author concludes that more coverage was given to Bush over Kerry in a 60/40 ratio in all three magazines, and overall, the pictures published for each candidate were positive and neither candidate was given preferential treatment by any of the magazines. The newsmagazines were not deemed biased for publishing more visuals of Bush because, though more visuals were of the president during September, the newsmagazines published nearly equal numbers of visuals in October and November, often pairing them in layouts. The magazines were also not biased in their selection of visuals. All three tended to publish more positive or neutral visuals and rarely did any significantly differing patterns emerge to show that the editors favored one candidate over the other. Those attributes that did reach significance had weak associations. This study is a replication and a continuation of visual media content analyses of the 1984, 1988, and 1996 campaign coverage by Moriarty and Garramone (1986), Moriarty and Poppovich (1989), and Waldman and Devitt (1998) respectively. This research adds to the body of media bias and agenda-setting among newspapers and magazines and visual media.

In der Arbeit wird das Zusammentreffen der aus dem Club kommenden Electronic Dance Music (EDM) mit dem massenmedial konsolidierten Musikvideo untersucht. Diskutiert wird die These eines ästhetischen Paradigmenwechsels, der sich dadurch im Musikvideo vollzieht. Dieser beruht vor allem auf der musikalischen Figur des instrumentalen, modularen Tracks, die sich signifikant von der des Songs unterscheidet. Der originäre Zweck des Musikvideos, den Auftritt des Interpreten auf dem Monitor zu visualisieren, steht also mit dem Track zur Disposition oder wird gar obsolet; das erfordert neue Strategien der Bebilderung. Teil I und II der Arbeit verorten Musikvideo und EDM im wissenschaftlichen Diskurs und versammeln die jeweiligen ästhetischen Attribute. In Teil III wird anhand der Club Visuals die Beziehung von Tracks und Bildern erörtert, um darüber die veränderte Klang-Bild-Konstellation im Musikvideo durch EDM herzuleiten. In Teil IV werden die Erkenntnisse anhand der Fallstudie, dem Musikvideo „Windowlicker“ von Aphex Twin (Musik) und Chris Cunningham (Regie) aus dem Jahr 1999 ausgewertet und angewendet. Die Arbeit möchte die Dimension der ästhetischen Studien um das Musikvideo erweitern und verdeutlichen, wie sich das Musikvideo auch unter veränderten klanglichen Bedingungen als unentbehrlicher Bestandteil der Aufführung von Popmusik in der Monitorkultur erweist und als künstlerisches Genre unbedingt ernst zu nehmen ist, da sich in ihm zeitgenössische Avantgarden abbilden können. / This thesis explores the relationship between Electronic Dance Music (EDM) which originated in clubs, and the mass media consolidated music video. Focussing on how EDM influences the music video, an aesthetic paradigm shift on the latter is discussed. This change stemmed mainly from the structure of the instrumental, modular EDM track, which is significantly different from the structure of the song. Originally, the music video was intended as way of visualising the performance of the artist on the monitor; however, the advent of instrumental EDM tracks posed critical problems for this approach, and arguably renders it obsolete. New strategies of illustrations are required. Parts I and II of this thesis analyse music video and EDM through scientific discourses in an attempt to define their respective aesthetic attributes. In part III the relationship between tracks and images in club visuals is discussed in order to illustrate the singularity of this dialogue. In part IV, conclusions from the foregoing sections are evaluated and applied to a study of “Windowlicker” by British artist Aphex Twin, the video to which was directed by Chris Cunningham in 1999. The purpose of this thesis is to extend the aesthetic studies of the music video to clarify its status as an essential part of popular music in monitor culture. As an artistic genre it has to be taken seriously because it can display contemporary avant-gardes.

La présente thèse a pour but d’approfondir l’étude du geste dans le cadre de l’interaction Homme Machine. Il s’agit de créer de nouveaux paradigmes d’interaction qui offrent à l’utilisateur de plus amples possibilités d’expression basées sur le geste. Un des vecteurs d’expression du geste, très rarement traité en Interaction Homme Machine, qui lui confère sa coloration et son aspect, est ce que les théoriciens et praticiens de la danse appellent « les qualités de mouvement ». Nous mettons à profit des collaborations avec le domaine de la danse pour étudier la notion de qualités de mouvement et l’intégrer à des paradigmes d’interaction gestuelle. Notre travail analyse les apports de l’intégration des qualités de mouvement comme modalité d’interaction, fournit les outils propices à l’élaboration de cette intégration (en termes de méthodes d’analyse, de visualisation et de contrôle gestuel), en développe et évalue certaines techniques d’interaction.Les contributions de la thèse se situent d’abord dans la formalisation de la notion de qualités de mouvement et l’évaluation de son intégration dans un dispositif interactif en termes d’expérience utilisateur. Sur le plan de la visualisation des qualités de mouvement, les travaux menés pendant la thèse ont permis de démontrer que les modèles physiques masses-ressorts offrent de grandes possibilités de simulation de comportements dynamiques et de contrôle en temps réel. Sur le plan de l’analyse, la thèse a permis de développer des approches novatrices de reconnaissance automatique des qualités de mouvement de l’utilisateur. Enfin, à partir des approches d’analyse et de visualisation des qualités de mouvement, la thèse a donné lieu à l’implémentation d’un ensemble de techniques d’interaction. Elle a appliqué et évalué ses techniques dans le contexte de la pédagogie de la danse et de la performance. / The thesis studies gesture in the context of Human-Computer interaction. It aims at creating new interaction paradigms that offer the user further expressive possibilities based on gestures. The theorists and practitioners of the dance call "movement qualities” (MQ), a notion that conveys expressive content describing the way a gesture is performed. This notion has been rarely taken into consideration in the field of HCI. Our work draws on collaborations with the field of dance to explore the notion of movement qualities and to integrate it as interaction modality. 

The contributions of the thesis are in the formalism of the notion of movement qualities and evaluation of its integration as interaction modality in terms of user experience. 

We also provide computational tools for considering MQ in interactive systems in terms of analysis, representation and gesture control methods. On the representational level, our work have demonstrated that physical models based on masses and springs systems offer great opportunities for simulating dynamics related to MQs and for real-time gesture control. On the analysis level, we developed innovative approaches to automatic real time recognition of movement qualities. Finally, we implemented of a set of interaction techniques based on movement qualities that we applied and evaluated in the context of dance pedagogy and performance.

This thesis explores the role of rap music as a platform for articulating anti-government discourse in Turkey between 2014 and 2019. Employing Critical Discourse Analysis (CDA) and Multimodal Critical Discourse Analysis (MCDA) to examine two specific rap songs from the period – Rant Hilafeti (The Caliphate of Profit) by Ozbi and #SUSAMAM (#ICANNOTBESILENT) by Şanışer and eighteen other artists –, the study delves into how the various commodities forming rap music – lyrics, visuals, and musical sounds – collaborate to construct and convey this counter-hegemonic narrative. The thesis posits that rap music gained prominence during this period as a powerful tool for dissent, owing to its ability to resonate with marginalised groups and challenge the dominant narratives propagated by the government. Leveraging CDA and MCDA methodologies, the analysis exposes how the songs utilise linguistic, musical, and visual strategies to critique government policies, challenge authority figures, and galvanise resistance among listeners. The findings underscore the significance of rap music as a form of political expression and its influence on public discourse. The analysis highlights rap's capacity to bridge individual experiences with broader societal issues, fostering a sense of collective identity and resistance among marginalised communities. By examining the specific case of rap music, the thesis contributes to a broader understanding of the nexus between music and social movements in the Turkish contemporary political landscapes.

[ES] "La visualidad rostri-publicitaria. Máscaras trans-humanas, de la fotografía del rostro a la transformación urbana de las personas en mercancía.", coloca en el centro del análisis el fenómeno urbano que se da con la presencia masiva, repetitiva y persistente de publicidad que utiliza rostros fotografiados como parte de su estrategia comercial. Asume que en la urbanidad se vive una guerra simbólica que tiene como antecedente siglos de utilización del poder de las imágenes como instrumento de domesticación ideológica. Entiende a la ciudad no solo desde su materialidad como la suma de sus edificios y construcciones físicas, sino también desde su óptica imaginaria en donde convergen los sentires y experiencias de las personas que la habitan, analizando de manera particular el papel de la publicidad exterior como una influencia permanente en el paisaje urbano y cómo a través de su presencia desmedida puede transformarse en contaminación visual. Esta investigación identifica al retrato fotográfico como una estrategia fundamental en las lógicas publicitarias de los últimos tiempos y construye una teoría propia e inédita que vincula la semiótica del rostro humano con la manera de percibir el mundo y la realidad en la que nos encontramos. Se catalogan y definen las características principales de la "visualidad rostri-publicitaria" como concepto central de esta tesis doctoral y se explica cómo a través de ella, las personas son transformadas en mercancía para comercializarlas impunemente. Para complementar el análisis, se acuñan los términos "máscara trans-humana", "publicidad rostrificada", "retratos rostri-publicitarios", "entretenimiento rostri-publicitario" y "contra-visualidades rostri-publicitarias". En contraste, se estudian prácticas artísticas que presentan imágenes alternativas a las dominantes provenientes de la industria publicitaria. Mediante el trabajo de artistas, colectivos y personas libres, se visibilizan las categorías principales que articulan la utilización crítica del rostro humano fotografiado, que nos dará indicios de las posibilidades ilimitadas que tiene desprendernos de la colonización ideológica que se manifiesta al ver cualquier cara, producto de toda una vida marcada por la "visualidad rostri-publicitaria". / [CA] "La visualitat rostri-publicitària. Màscares trans-humanes, de la fotografia del rostre a la transformació urbana de les persones en mercaderia.", col·loca en el centre de l'anàlisi el fenomen urbà que es dona amb la presència massiva, repetitiva i persistent de publicitat que utilitza rostres fotografiats com a part de la seua estratègia comercial. Assumeix que en la urbanitat es viu una guerra simbòlica que té com a antecedent segles d'utilització del poder de les imatges com a instrument de domesticació ideològica. Entén a la ciutat no sols des de la seua materialitat com la suma dels seus edificis i construccions físiques, sinó també des de la seua òptica imaginària on convergeixen els sentires i experiències de les persones que l'habiten, analitzant de manera particular el paper de la publicitat exterior com una influència permanent en el paisatge urbà i com a través de la seua presència desmesurada pot transformar-se en contaminació visual. Aquesta investigació identifica al retrat fotogràfic com una estratègia fonamental en les lògiques publicitàries dels últims temps i construeix una teoria pròpia i inèdita que vincula la semiòtica del rostre humà amb la manera de percebre el món i la realitat en la qual ens trobem. Es cataloguen i defineixen les característiques principals de la "visualitat rostri-publicitària" com a concepte central d'aquesta tesi doctoral i s'explica com a través d'ella, les persones són transformades en mercaderia per a comercialitzar-les impunement. Per a complementar l'anàlisi, s'encunyen els termes "màscara trans-humana", "publicitat rostrificada", "retrats rostri-publicitaris", "entreteniment rostri-publicitari" i "contra-visualitats rostri-publicitàries". En contrast, s'estudien pràctiques artístiques que presenten imatges alternatives a les dominants provinents de la indústria publicitària. Mitjançant el treball d'artistes, col·lectius i persones lliures, es visibilitzen les categories principals que articulen la utilització crítica del rostre humà fotografiat, que ens donarà indicis de les possibilitats il·limitades que té desprendre'ns de la colonització ideològica que es manifesta en veure qualsevol cara, producte de tota una vida marcada per la "visualitat rostri-publicitària". / [EN] "The face-advertising visuality. Trans-human masks, from the photograph of the human face to the urban transformation of people into merchandise.", places at the center of the analysis the urban phenomenon that occurs with the massive, repetitive and persistent presence of advertising that uses photographed human faces as part of the of business strategy. Assumes that within urbanity there is a constant symbolic war which is preceded by an historic use of power through images, as it has served as an instrument of ideological domestication. This research understands the city not only from its materiality view, in other words, as the sum of buildings and physical constructions, but also from his imaginary perspective. In the imaginary perspective of cities, the feelings and experiences of people converge, where is particularly relevant to analyze the role of outdoor advertising, as it is a permanent influence on the urban landscape, which in turn has an excessive presence that can be transformed into visual pollution. This research identifies the photographic portrait as a fundamental strategy in the advertising logics of recent times and it creates an unpublished and own theory of the author that links semiotics of human face with the way of perceiving the world and the reality in which people live. The main characteristics of the "face-advertising visuality" are cataloged and defined as the core concept of this PhD thesis, which is explained through this document highlighting how people are transformed into merchandise to be marketed with impunity. To complement this analysis the terms "trans-human mask", "face advertising", "face-advertising portraits", "face-advertising entertainment" and "face-advertising counter-visuals" are created. In contrast, in this thesis studies artistic practices that present alternative images to the dominant ones from the advertising industry. Through the work of artists, groups and free people in this thesis are visible the main categories that articulate the critical use of the photographed human face. The study of the work of such artists through these categories will give hints of the unlimited possibilities that brings the detachment from the ideological colonization that manifests itself when seeing any face, which is product of a lifetime marked by "advertising face-visuality". / Fajardo Montaño, D. (2021). La visualidad rostri-publicitaria. Máscaras trans-humanas. De la fotografía del rostro a la transformación urbana de las personas en mercancía [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/171744