銀行業面對微利時代，將無風險的手續費收入提高已是目前所有銀行機構所重視的經營策略，這也是銀行業愈來愈以財富管理業務為主要經營業務的的主因之一。然而，當前銀行提供的業務內容同質性太高，要如何創造顧客美好的消費體驗以提昇其顧客滿意度，進而建立長期穩固的往來關係，為企業創造競爭優勢的重要課題。 本研究以體驗行銷、體驗價值與顧客滿意、顧客忠誠為研究主題，以國內知名之財富管理銀行業者做為探討對象，透過問卷分析的方式，驗證研究構面之關聯模式，並依據驗證結果提出管理意涵。 本研究分析結果如下： (1) 在體驗行銷的構面之中，對體驗價值相對影響力最強是關聯體驗，而最弱是情感體驗。在體驗價值的構面之中，對顧客滿意影響最強的是美感價值，對顧客忠誠的影響最強的是卓越服務價值。 (2) 顧客滿意與顧客忠誠之間，具有一定的影響關係(β值為0.309)。 (3) 體驗行銷與體驗價值之間呈現顯著正相關，而體驗價值與顧客滿意、顧客忠誠之間亦呈現顯著正相關。 (4) 在人口變項所產生的差異中，婚姻情況對於各構面之差異性有顯著的影響。

本文試圖找出台灣民眾在兩岸關係的發展中，如何看待雙方「政治」與「經濟」的互動，台灣民眾的背景條件、政黨傾向以及身分認同等對兩岸的「政治」與「經濟」態度又可能有哪些影響；而本文研究問題意識在於觀察台灣民眾的人口學背景這些事實條件、內在的心理因素與政治經濟態度對自我國家認同有無影響，以期有助於釐清兩岸複雜的交往脈絡，並期望本文所呈現的研究結果，能在當前兩岸關係如此曲折的道路上有「截彎取直」之效，換言之，透過本文研究發現或許能將複雜的兩岸來往脈絡加以簡化，找出哪些是影響台灣民眾國家認同的主要因素。 因此，本研究的內容將分為五個章節。在本文的章節安排中，在本章先敘明研究動機、研究問題意識與目的後，第二章為文獻回顧，首先，對於何謂「認同」做出解釋以及「國家認同」的產生，接著對可能影響國家認同的因素進行理論的整理與爬梳，以及回顧兩岸關係發展至今的一些理論文獻，而主要理論基礎則是整合理論，再依序陳述整合理論中的「功能主義」、「新功能主義」與「聯邦主義」三種派別。第三章則將前兩章的研究問題意識以及兩岸關係文獻、整合理論等基礎形成一個整合性的研究架構與研究假設，並建立起變項建構與測量。第四章進行資料的量化分析驗證研究假設，以循序漸進的方式來進行資料分析，並說明本文研究發現。第五章整理歸納出本文的研究發現與結論，以及提出研究限制檢討改進，提出未來可能繼續研究探討的方向以供參考。

台灣電力公司創立至今，除了在供電品質上有所要求與精進外，其在近幾年在經營上也逐漸轉變朝著「誠信、關懷、創新、服務」理念執行，尤其在服務上更加重視，因此在全省設立24個區營業處及283個服務所，形成周密的服務網，期許成為高品質電力的服務者。然而，目前台灣電力公司在服務品質與顧客滿意度調查制度上尚未建置完善，僅依據內部員工自我考核以及於櫃台設立意見單等方式進行調查，其所得之意見明顯無法實際反應用戶需求。 本研究主要針對至台灣電力公司台北南區營業處服務中心櫃檯辦理申請用電之用戶為研究對象，透過問卷調查方式，試圖瞭解台灣電力公司台北南區營業處服務中心櫃檯在硬體設備以及軟體人員服務上是否能真正解決用戶問題，達到用戶滿意，並試著找出服務品質之構面以及對整體顧客滿意度之影響。 本研究透過皮爾森積差相關(Pearson Product-moment Correlation)分析，瞭解影響台電台北南區營業處服務中心服務品質之各構面:「有形性」、「可靠性」、「反應性」、「保證性」、「關懷性」、與「透明效率性」，與整體顧客滿意度呈現正相關，並透過迴歸分析(Regression Analysis)找出「可靠性」影響整體顧客滿意度強度較其他構面大；進一步，透過績效水準模式(Importance-Performance)分析找出「停車方便」、「標示清楚」、「辦理業務不需久候」以及「有足夠人員提供服務」之服務品質屬性在用戶期望與實際感受之落差程度差異甚大，藉此找出台北南區營業處服務中心在服務品質上應改善之處。 本研究期望能提供台北南區營業處服務中心有效且實際反應用戶需求之統計資訊，作為該區處將資源運用在真正影響服務品質之構面上的決策參考，有效提升整體顧客滿意度，避免資源浪費。

本研究旨在探討桃園縣國民小學校園創意設計之現況，並分析不同背景變項 下，學校創意設計表現之差異情形，進而瞭解校園創意設計的規畫與思考歷程、遭遇問題與解決策略、未來目標，最後依結果提出具體之建議。 本研究調查對象為桃園縣30 所國民小學，訪談對象為該校校長或主任，共 計19 位校長與3 位主任。實地觀察各國民小學校園創意設計的表現情形，並訪問校長對該園校園創意設計的動機與原則，以及對校園創意設計思考歷程進行了解。在資料分析上，觀察與訪談主要以描述性的方式記錄，並使用次數分配、t考驗與單因子變異數分析進行分析。 綜合文獻探討與研究結果之發現，歸納可得研究結論如下： 一、國民小學校園創意設計求新原則施作容易，表現最多；求進原則位居第二，顯示校園環境的教育意涵受重視 二、學校新舊在「求新」面向具有顯著差異，新學校表現優於舊學校 三、學校歷史在「求新」面向具有顯著差異， 15 年以下學校表現較佳 四、學校規模在「求絕」與「整體原則」面向具有顯著差異，小規模學校表現較佳 五、校地面積在「求絕」面向具有顯著差異，校地面積兩公頃（含）以下學校表現較佳 六、校長認為校園創意設計理念首要為安全，並重視經濟與實用功能 七、校長的校園創意設計思考歷程考量學校內、外在環境因素，並重視使用者需求 八、校長認為校園創意設計最大困境為經費不足與人員溝通 九、校長指出校園創意設計未來目標係將空間或設施持續精進，將教學、學習與環境融合 最後，本研究針對教育行政主管機關、學校與後續研究提出具體建議。 / This research is aimed to investigate the current situations on school creative design of elementary schools in Taoyuan County, and to analyze the relation between school creative design and school environmental variables. Moreover, the purposes of this research are to understand the planning, the thinking process and the difficulties in school creative design, and to provide recommendations for schools according to the research findings. In this research, 30 elementary schools in Taoyuan County were surveyed, and 19 principals and 3 directors from these schools were inquired about the motivations, concepts and the thinking process of school creative design to obtain complete personal conceptions of school creative design. In data analysis, observation and interview are recorded descriptively. The statistical methods include descriptive statistic, t-test and one-way ANOVA. According to the findings of the research, these conclusions were summarized below: 1.In the application of school creative design in Elementary schools in Taoyuan County, the principle of innovation is much easier to practice, so the frequency of statistical results are much higher than others; the frequency of principle of improvement is the second one. It shows the emphasis on educational meaning of school environment. 2.There are significant differences between “new schools” and “old schools” on the principle of innovation on school creative design. In addition, new schools scored higher than old schools. 3.There are significant differences in “school history” on the principle of innovation on school creative design. In addition, schools founded in “15 years” scored higher than those in “15-30 years” and more than “30 years”. 4.There are significant differences in “scale of schools” on the principle of excellence and the whole principle of school creative design. In addition, small-scale schools scored higher than small-scale and large-scale schools. 5.There are significant difference in “school land area” on the principle of excellence on school creative design. In addition, schools covering below “2 hectares” scored higher than those over “2 hectares”. 6.Principals think the most important concepts of school creative design are safety. economy and utility. 7.Principals place the importance of the thinking process of school creative design on interior and exterior school environmental factors and users’ needs. 8.Principals think the most difficulty in school creative design is the lack of funds and personnel communication. 9.Principals think the goals of school creative design in the future are to make space or facilities much better, and to integrate environment with teaching and learning. Finally, the study offers suggestions to the administrative department and Elementary schools in Taoyuan County.

創意無所不在，而從創意的發想，透過怎麼樣的一種有效率的過程，成為有具體的結果，從成功的企業創新活動的過程裡，能夠找出一些關鍵的成功因素。而為求創新之企業，常以創造企業內組織之創新文化為目的，舉辦許多創新的活動，影響員工養成創新行為。本研究以IBM公司所舉辦的Innovation Jam創意活動為例，以個案研究的方式，針對創新流程、組織活動、知識管理三大方面，進行關鍵活動的討論。此外，依不同型態的創意活動，以三個企業/組織舉辦的創意平台活動—工研院資通所的創意競賽、Google 10100計畫、以及台灣愛普生的開放式創意市場作為比較，進一步找出以創意平台作為創意活動的成功關鍵因素，以提供未來企業要舉辦類似活動的依據。企業中推動創意活動，從討論的個案來看，以下幾個關鍵的活動是整體創意活動不可或缺的元素。 1. 清楚的目的與主題 2. 合適的參與對象 3. 主辦單位的參與 4. 交換創意的平台 5. 預計達到的成果與執行計畫 而在這些關鍵的活動中，IBM Innovation Jam比起其它的創意活動擁有的特點。而這些特點也就是在一般以企業推動創意平台時，所應該加強之處。 1. 具有資料分析的能力 2. 外部成員的邀請，擴大參與的層面 3. 活動與商業策略連結 / Finding an effective process to create ideas is a subject with highly concerned and receives more attention recently. An innovated enterprise hosts innovation events to create the culture around the organization. It affects all employees to be their behavior in the organization. The research is finding the key processes of IBM Innovation Jam by the flows of innvation, the events in the organization, and the knowledge and ideas management. In addition, other three events, ideas contest programs of Information & Communications Reserch Labortories in ITRI, Google Project 10100 , and Public Innovation Market (PIM) in Epson Taiwan, are compared to Innovation Jam, and finding the key successful factors of the events. The factors can be referred to the enterprises which host the platform of ideas creation. The following conclustions from the four case studies are the key successful factors. 1. A clear objective and subject 2. Appropriate participantors 3. Sponcors’participation 4. A platform for idea exchange 5. An expected result with the excecutive plan The strength of IBM Innovation Jam as below can be applied to other innovation events. 1. Data mining and analysis 2. External invitees to enlarge participation 3. Link with business strategy

近年來文化創意已逐漸成為顯學。英國政府於1997年首先定義「創意產業」（Creative Industry），並制訂政策致力發展之。從文化創意產業被獨立為一個研究領域並大量討論後，也有學者開始關心文化創意產業與其他產業創新的關係。 在企業的行銷創新中，也能看到文化創意的影子。吳思華等（2008）所進行之台灣地區第二次產業創新活動調查中，將創新分為技術創新與非技術創新。非技術創新中又分為組織創新與行銷創新。行銷創新再細分為六項：產品外觀形象設計、包裝、銷售通路、產品展示方式/管道、訂價付款方式，廣告促銷推廣。其中外觀形象設計、包裝、廣告促銷推廣，這三項行銷創新活動的內容，正是文化創意產業分類中的廣告、設計業的活動內容。由此觀之，廣告、設計等文化創意活動與企業創新的關連性也因此不言可喻。 本研究由廣告、設計，與包裝的面向來切入，探討這些文化創意活動與企業技術創新的關連；此外也提出廠商特性與市場方面之相關因素加入自變數中，使分析內容更為豐富周全。而為了從不同產業的角度看文化創意之相關連結，且因為製造業在台灣產業中的重要性，故選擇此產業為研究對象。 本研究分析方法採用logistic迴歸，實證結果為： 1. 廠商特性之規模因素對廠商進行文化創意活動之傾向較不相關，自有品牌則有相關。 2. 市場因素對廠商進行文化創意活動之傾向有顯著相關。 3. 產品創新因素對廠商進行文化創意活動之傾向非常相關，製程創新則較不相關。 / The study on Creative industries has been raging for a decade. The Government of Unite Kingdom came up with the first definition of creative industries and formulated policies to develop the industries, other countries defined their own definitions afterwards. Recently, researchers started to study about the relationships between creative industries and innovation in other industries. Se-Hwa Wu（2008）classified marketing innovation as six criteria: design, packaging, channel, display, advertising, and pricing. Among the six criteria, design, packaging, advertising are intrinsically the activities implemented in the core creative industries. As the same concept of the relationships between creative industries and innovation in other industries, there might be connections between these creative activities and innovations in enterprises. The main purpose of this research is to find out relationships between technology innovation and creative activities of design, packaging, and advertising. To enhance the quality of this study, four other variables obtained from literature review are taken into account. Due to the importance of manufacturing industries in Taiwan, this study uses firms of manufacturing industries in Taiwan as samples. The main findings of this research are as below: 1. OBM has significant relationship with creative activities while sales does not. 2. Market factors have significant relationship with creative activities. 3. Product innovation has strong relationship with creative activities while process innovation does not.

本劇為原創電影劇本，以女同志為主角，書寫同志族群關於生長記憶的追尋（校園與家庭）、情慾的流轉（一夜情、多元性關係的實踐）以及在夢境與潛意識當中，對於自我內在世界的冒險和浪遊。以罔兩發聲之精神，期盼能藉本劇記述一段同志族群的成長之路。 本文共分《俄羅斯娃娃》劇本、創作論述與附錄三部分，在創作論述中說明《俄羅斯娃娃》劇本之創作背景與歷程，包含同志的校園與家庭問題、女同志情慾實踐、以及意識離散之文獻爬梳；其次為劇本之情節研究與人物分析，本劇嘗試調動「英雄旅程」之結構、以被動性人物為書寫主角；最終章以回顧與結論作結。附錄為劇本之分場大綱。

本研究旨在瞭解當前國民中、小學教師領導以及教師工作滿意度之現況，並探討教師領導與教師工作滿意度間之相關情形。根據文獻探討及相關實證研究所得之結果設計問卷，進行問卷調查，再將所得之數據以描述性統計、獨立樣本t檢定、單因子變異數分析、積差相關以及逐步多元回歸等統計方法進行分析與討論。 本研究以新北市國民中、小學教師為研究對象，編製「教師領導與教師工作滿意度調查問卷」進行調查，有效樣本共計424份。所得結果如下： 一、 新北市國民中、小學教師對教師領導的覺知情形屬中上程度。 二、 新北市國民中、小學教師之工作滿意度屬中上程度。 三、 新北市國民中、小學教師對「教師領導」的覺知情形因背景變項之不同，在部分向度上有顯著差異。 四、 新北市國民中、小學教師之工作滿意度情形因背景變項之不同，在部分向度上有顯著差異。 五、 新北市國民中、小學教師之教師領導情形對教師工作滿意度具預測力，其中又以「行政支持」、「平行領導」、「學習社群」及「決策參與」較具預測力。 最後，根據本研究所得之結果提出建議，作為教育主管機關、學校行政人員以及未來相關研究之參考。 / The purpose of the study is to understand the general situation and correlation of teacher leadership and teacher job satisfaction perceived by elementary school and junior high school teachers in Taiwan. Descriptive statistics, T-test, ANOVA, product-moment correlation, and stepwise multiple regression analysis were employed to analyze the data gathered by means of Teacher Leadership and Teacher Job Satisfaction Questionnaire generated from related literature review. Teacher Leadership and Teacher Job Satisfaction Questionnaire was utilized to investigate elementary school and junior high school teachers in New Taipei City, and 424 effective questionnaires were completed. Major findings are as following: 1. The entire performance of teacher leadership perceived by elementary school and junior high school teachers in New Taipei City is at middle-high degree. 2. The entire performance of teacher job satisfaction perceived by elementary school and junior high school teachers in New Taipei City is at middle-high degree. 3. Teacher leadership perceived by elementary school and junior high school teachers in New Taipei City shows significant difference in some dimensions in certain demographic levels. 4. Teacher job satisfaction perceived by elementary school and junior high school teachers in New Taipei City shows significant difference in some dimensions in certain demographic levels. 5. Teacher leadership perceived by elementary school and junior high school teachers in New Taipei City is predictive of perceived teacher job satisfaction. Support from administration, parallel leadership, professional learning community, and participative decision making are the most powerful predictors of teacher job satisfaction. Finally, suggestions were madefor education administration, school leaders like principals and researcher interested in further studies to follow.

本文旨在探究，數位相機與人們之間的意義構連，在經過數位化後的數位相機進入生活之後，如何改變家庭關係、自我論述、個人生活記憶和社會網絡，而數位相機對其生命歷程意義何在。 本文透過文獻回顧，耙梳攝影和照片的基本概念，從底片相機的意義、功能和敘事方式，與其再現真實的討論，歸納出底片相機的可能性及運作方式，接著討論進入數位化後的數位相機，其意義和功能、分享特性、敘事方式以及再現危機，整理數位相機的特殊性和與底片相機的共通性。另透過敘述訪談（narrative interview），分析兩個案例，以發現其如何在生活情境中建構屬於他們和數位相機的互動意義。 研究發現兩個案例皆在現實生活中運用數位相機，使生活過得更順遂，心情更平穩（紓壓、平衡），兩者亦將數位相機作為解決（情緒、人際、生活困境）的方式，並從中又開啟了不同的領域（創作、部落格），並將之分享。兩人在現實生活中，皆因工作失去平衡，而後透過數位相機，找到調節生活壓力和彌補缺憾的方式，且獲得超越記憶與保存的意義，而衍生出更深層的情感。 因此數位相機不僅延續了傳統相機的記憶留存的功能，且更加的著重在溝通、分享與認同。數位相機並非只是一個科技物，而是實際深入於人們生活之中，參與並建構人們的生活，共同與人們創造出獨特的意義。再者，數位相機使得攝影的意義並不僅止於照片本身或事件之中，而是包括拍攝的動作、拍攝前的意圖和運用的方式，皆有其代表性。其產生的意義是延伸、互動的，透過被攝者、觀者和攝影者的定義，找出自身角色與意義，並將意義延伸出更為複雜的解釋，深入於生活之中，持續影響著彼此。

本研究旨在探討臺北市公立國民小學教師兼任行政職務角色壓力與工作滿意度的現況與關係，以及不同背景變項的教師對二者的知覺差異，並根據研究結果提出降低其角色壓力，增加工作滿意度之建議。研究採用文獻分析與問卷調查法，以臺北市松山區公立國民小學教師兼任行政職務人員為研究對象，研究者自編的「臺北市公立國民小學教師之角色壓力與工作滿意度相關性研究問卷」為研究工具，對教師兼任行政職務計發出100份問卷，回收89份，有效問卷81份，回收率81％；另對一般教師隨機發出120份問卷，回收118份，有效問卷113份，回收率94.17％，以進行比較。資料分析採用描述性統計、獨立樣本t考驗、單因子變異數分析、皮爾遜積差相關、最小顯著差異法等統計方法。 本研究獲得以下結論： 一、臺北市松山區公立國民小學教師兼任行政職務的整體角色壓力為中等程度，以「角色量的過度負荷」最高，「角色模糊」最低。 二、不同背景變項「性別」、「年資」、「學校規模」下，整體角色壓力具有顯著差異。 三、臺北市松山區公立國民小學教師兼任行政職務的工作滿意度為中等程度以上，以「人際關係」滿意度最高，「薪資待遇」最低。 四、不同背景變項僅「學校規模」下，在整體工作滿意度具有顯著差異。 五、角色壓力與工作滿意度之間呈現顯著負相關。 六、臺北市松山區公立國民小學教師兼任行政職務與一般教師的角色壓力具有顯著差異，在工作滿意度則未具顯著差異。 / This study aimed to explore the current status of the satisfaction of public elementary school teachers in Taipei concurrently holding an administration job with their jobs and the relationships. Also the differences in perception of satisfaction among teachers of different backgrounds were discussed. According to the results of this study, some suggestions were proposed to reduce their stress and increase their satisfaction with their jobs. The methods adopted by this study included document analysis and questionnaire survey. The research subjects were the public elementary school teachers in Songshan District, Taipei City concurrently holding an administration job. And the research tool was the “Role Stress and Job Satisfaction Questionnaire for Public Elementary School Teachers in Taipei” developed by the researcher. 100 questionnaires were sent to teachers concurrently holding an administration job and 89 were retrieved, among which, 81 were valid. The response rate was 81%. In addition, 120 questionnaires were randomly sent to general teachers and 118 were retrieved, among which 113 were valid. The response rate was 94.17%. They were used for comparison. For data analyses, the statistical methods adopted included descriptive statistics, independent sample t test, ANOVA, Pearson product-moment correlation, least significant difference test, etc. The conclusions of this study are: 1. The overall role stress perceived by the public elementary school teachers in Songshan District, Taipei City concurrently holding an administration job was moderate. The highest stress they perceived was the stress from “overload from their roles” while the lowest was the stress from “roles being vague”. 2. The overall role stresss perceived by the teachers of different “gender”, “seniority”, and “school scale” were significantly different. 3. The satisfaction of the public elementary school teachers in Songshan District, Taipei with their jobs was above moderate. The highest satisfaction was that with “interpersonal relations” while the lowest was that with “salary”. 4. In the aspect of background variables, the overall job satisfactions were significantly different only among the teachers of different “school scale”. 5. Role stress and job satisfaction were negatively related. 6. The stress perceived by the public elementary school teachers in Songshan District, Taipei was different from that perceived by general teachers. However, their job satisfactions were not significantly different.