本研究從探討台灣及韓國兩國目前為扶植文化創意、數位內容產業所推動之發展政策比較，介紹兩國目前的推動政策內容以及發展狀態，並探討為振興整體產業，如何運用相關政策而帶動產業發展，且從中國家力量在推動產業時所扮演的角色及力量。透過台灣、韓國對文化創意、數位內容產業之相關推動政策比較，試圖探討執行政策之優缺點，再進一步比較截至目前為止的發展成果。此外，本研究介紹了台灣、韓國兩國近期在相關產業發展過程中所引發爭論的智財議題，在比較分析兩國文化創意、數位內容產業所面臨的智慧財產議題後，探討兩國在知識經濟時代如何保護運用相關智慧財產，及其與產業發展的關聯。為了解台灣、韓國文化創意、數位內容產業界實際現況及對於政府輔助政策的意見，並探討相關推動政策的實效等，本研究在訪談兩國相關企業後，找出目前產業實際問題所在且蒐集來自產業界的意見，最終導出本研究結果，並依據韓國文化創意、數位內容產業發展的歷程，對台灣文化創意、數位內容產業發展提出本研究的建議。 / This study started from the comparison of the Taiwanese and Korean government policies that are intended cultivate the development of culture creative and digital content industry. By introducing the measures and activities taken officially, we can clearly see how each government acts in the development of their culture creative and digital content Industry, following by discussing the pros and cons of the policies and further comparison of the achievements until now in Taiwan and Korea. On top of the background analysis of the culture creative and digital content industry in Taiwan and Korea, this study introduced the intellectual property related issues that were raised during the development, and discussed how they manage to protect and commercialize their intangible assets and how this effects to the industry. Interviews of local companies were conducted in order to evaluate how the Taiwanese and Korean policies work and see if that really meet the demands of the industry. The conclusion of this comparative study comes from the opinions of the industry, and since the Korean had gone further in the development of culture creative and digital content field, the study came out a few suggestions for Taiwan for their future development in these industries.

University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration

摘 要 近年來，文化產業被認為是個別國家經濟發展以及社會生活品質提升的重要關鍵因素。而品牌對企業而言，不單只是區隔與其他公司的差別，還是一個企業在消費者心中的形象、承諾、品質、經驗的集合體。 本研究基於品牌管理對於台灣文化產業的重要性，整理各國文化產業發展概況，經由個案研究，探索台灣文化產業的品牌管理模式，以及影響台灣文化產業品牌管理的可能因素，作為後續相關研究的基礎。本研究主要研究目的為：一、彙整各國文化產業發展特性及差異。二、以品牌管理模式，針對台灣文化產業品牌進行個案分析。三、提出對台灣文化產業品牌管理的建議。 本研究為探索性研究，以個案研究法，針對個案進行次級資料收集、參與觀察及深度訪談。研究架構構面及變項分為:一、組織構面，分為品牌管理的權責與組織兩個面向。二、品牌策略構面，分為策略性分析及品牌架構面向。三、品牌識別系統構面，探討組織如何界定品牌核心識別、品牌價值主張、品牌與消費者的關係。四、品牌實行系統構面，探討品牌定位、整合溝通活動與效果評估。 文化產業特性差異甚巨，因資源限制，本研究選擇台灣表演藝術產業為研究對象。選擇具備文化產業品牌代表性，成立五年以上，且被文化產業認可的表演藝術團體進行研究，分別為優劇場、朱宗慶打擊樂團、紙風車兒童劇團、綠光劇團、果陀劇場、屏風表演班、及雲門舞集。 整體而言，台灣表演藝術產業，除少數團體具備較為完整的品牌管理知識與經驗外，皆缺乏嚴謹的品牌管理專業管理能力。在品牌管理的權責與組織構面，台灣表演藝術產業的品牌管理的權責皆為最高層級品牌決策者，且品牌管理的組織皆包括最高品牌管理決策者及整體行銷部門；在品牌策略構面，則發現多數團體的策略性分析不完整並缺乏品牌架構的意識；在品牌識別系統構面，則發現多數團體皆已建立品牌核心識別、具備品牌價值主張、清楚意識品牌與消費者的關係；在品牌實現系統構面，則發現多數團體缺乏嚴謹的品牌定位、行銷溝通缺乏整合性及未意識到品牌效果評估的重要性。在品牌經營的長期觀點部份，則發現作品的專業度是影響表演藝術產業品牌經營的重要因素及少數團體已能關注品牌如何永續發展的議題。 研究發現文化產業品牌的建構必須整體性關注四個構面：提高品牌管理決策層級、進行完整品牌策略性分析、建立嚴謹品牌識別系統、整合運用品牌實現系統。此外，必須以長期的觀點來思考與經營品牌，才能累積品牌權益。就台灣的文化產業而言，除了上述層面外，品牌管理專業訓練的加強，卻是台灣文化產業專業經理人的當務之急。證諸個案，更可發現經由完整專業的品牌管理，品牌經營所能延伸的經營成績。 / Abstract The development of culture industry has been considered as a rising index of economy development and quality-of-life of individual country in the modern world. To firms, branding is not only segmentation to differential, but also the collective of images, commitments, quality, and experience to a firm in consumer minds. Due to the important, and yet, unexplored nature of brand management of culture industry in Taiwan, the purposes of this research is to understand the development of culture industries in various countries, to explore brand management of culture industry in Taiwan, and to propose a workable brand management model for the culture industry in Taiwan. As an exploratory research by case study method, the scope of exploration consists of four aspects： 1.Organizational aspect, which includes decision maker and organizational flow of execution; 2. Brand strategy aspect, which includes strategic analysis and brand construct; 3. Brand identity system, which includes identity of the brand, brand value and relationship between the brand and consumers; 4. Brand execution system, which includes brand position, the integrated communication of brand, and the evaluation of brand performance. This study chose performance arts industry as study focus. Through secondary data collection, in-depth interviews, and participant observation, seven performance arts groups are being studies. In conclusion, except two performance arts companies, the rest of performance arts groups in Taiwan lacks of the professionalism to brand management. Brand decisions are all made by the top management and executed by the whole organization. Most performance arts groups do not have a thorough analysis of the brand nor have the awareness of brand architecture. In terms of brand identity, most observed groups have a clear brand identity, a differentiated brand value and a positive relationship between consumer and the brand. However, most groups lack of the sense of brand position, market communication integration and the importance of brand performance evaluation. Finally, in order to build a long-term perspective of a brand, the key factor still lies with professionalism.Two studied groups have already paid attention to the brand management issue to the continuous development of the brand.

2000年以來，台灣出版社大量引進翻譯推理小說，日本及美國籍推理作家相繼來台舉辦簽書會，顯現推理小說在台灣有一定市場版圖。相對之下本土推理作品卻寥寥可數，本土推理創作者也鮮為人知。本研究以Bourdieu提出的文化場域理論為研究架構，探討創作者與文化中介者的資本組合與美學標準，如何影響本土推理小說的生產機制、交換條件與流通過程，並形成台灣推理市場以翻譯為主的現象。 本研究先以次級文獻分析法調查彙整近年推理小說市場概況，再透過半結構式深度訪談法相關行動者15位。研究發現2000年後歐美與日本推理小說出版產業成熟，相對於1980年代後才重新起步的本土創作，使台灣出版業者傾向引進翻譯作品，其中文化中介者的特定品味扮演了關鍵影響力。本土創作則以文學獎為生產關鍵。創作者不僅能透過文學獎獲得象徵價值，也能獲得出版社與其他創作者的社會資本，是進入本土推理創作文化生產場域的管道。 本研究也發現，這些本土創作者儘管部分堅持推理小說獨特的美學，但主要是受到翻譯書市場排擠，只能以文學獎獲得出版機會，被迫形成小眾市場。本土推理創作因此在台灣形成「小眾」的「通俗文學」。 / Since 2000 A.D, lots of translated detective novels have being published in Taiwan, and noted American and Japanese novelists come to Taiwan to do signing for new books, which demonstrates that detective novel is popular in Taiwan. Nevertheless, there are seldom local detective novels to be published compared to the large market. The paper quoted the theory of field of cultural production by Pierre Bourdieu, and analyzed how the creators and cultural intermediaries’ form of capitals and aesthetic standards have constructing the production mechanism and logistics process of local and foreign novels in order to understand how the market of detective novels in Taiwan are dominated by foreign products. As for the research method, the paper adopts second documentary analysis and in-depth interview. The former is to calculate the published detective novels from 2001 to Sep. 2015 sold in the dominant on-line bookstore, “Books”, in Taiwan, while the latter is to interview 15 related agencies included writers, editors, translators, and manager of bookstore to understand how the whole market of detective novels has changed in recent 15 years and the process of every agency interact with each other through their own capitals and form the production mechanism. The results contain 3 following issues. First, local production has re-started since 1980’s after a long-time decline, while the publishers in west and Japanese have developed into matured system and produced well-known novelist every years. In contrast with spending large costs to cultivate local writers on their own, Taiwanese publishers prefer to produce noted foreign works, while their taste have an influence on the judgement of works. Secondly, literary awards are the vital way in the production of local works, served as the way that the local creators enter into the field of cultural production. The creators receive symbolic capital through awards, and even obtain more opportunities to publish their works or cooperate with other related organization, which means the acquirement of social capital. Nevertheless, the publishers mainly promote those local works through the reputation of awards, so the novelists are still little-known in the popular market, and they still cannot survive through the creation of detective novels. Finally, the market of local detective novels is forced to be the field of restricted production as a result of supplanted by translated novels. There the local works can only be published through literary awards. As a consequence, the production of local detective novels becomes popular literature of niche market.

貓空製茶歷史悠久，獨特的鐵觀音茶為遠近馳名的地方特色產業，而貓空結合茶產業與休閒觀光產業的經營型態，長久以來塑造出今日貓空獨特的地方茶文化產業。本研究以貓空的茶文化產業為研究對象，並結合地方治理理論與回應性評估方法，目的在建構出貓空茶文化產業發展的治理架構，確認此架構中公部門、地方與非營利組織、茶農與茶產業經營者三方行動者的任務，並描述三方互動的動態治理機制，最後透過回應性評估的方式，對貓空茶文化產業治理機制進行評估。 　　本研究運用文獻分析法與深度訪談法，與貓空茶文化產業治理中三方行動者進行訪談，研究結果發現貓空當地茶農與茶產業經營者為發展的基礎，但隨著內外部不利因素的威脅，茶農與茶產業經營者面臨勞動力老化、氣候變遷、法令限制等問題；在地方與非營利組織方面，木柵區農會是治理機制運作中最重要的角色，主要任務是扮演水平與垂直溝通平台、提供茶農所需資源、辦理對產業發有所助益的優良鐵觀音茶比賽，另一方面貓空茶情社區發展協會是由地方自組而成的社區組織，目的在發展貓空社區與市政府方面的業務合作及協調，但在當地經營上也面臨些許問題；公部門方面，茶業改良場文山分場具茶葉專業知識，給予茶農在上游栽植方面許多幫助，而主管貓空發展的產業發展局則是退居二線進行產業輔導，工作內容為多元經營硬體與文化設施、定期撥列經費進行補助；在釐清各方行動者任務後，本研究整合茶產業與休閒觀光產業，建構出貓空茶文化產業治理的運作機制。在治理機制評估方面以「治理機制妥適性」、「參與者的輔導推廣能力」、「計畫目標達成度」三個指標進行評估，主要爭議點有四：(1)在於水土保持法令上一方面維持貓空茶區生態，一方面也限制了發展；(2)貓空纜車與當地茶產業發展關聯性不大；(3)產業發展局退居二線與當地茶農接觸較少，平行機關多且人員調動頻繁；(4)貓空茶文化產業面臨轉型困境。研究建議三點：(1)貓空茶文化產業的轉型與行銷；(2)茶比賽模式的推廣；(3)根留貓空當地人才。 / MaoKong cultural tea industry is a unique local industry of Taiwan. This study integrated Maokong cultural tea industry, local governance, and responsive evaluation theory, moreover the main purpose is to construct a governance framework of MaoKong cultural tea industry, and find out the task of those three operations in the framework: (1) governmental departments. (2) local and nonprofit organizations. (3) tea farmers and tea industry operators. 　　Additionally, literature analysis and depth interviews are the research methods of this study, through the interview with the actors of Maokong cultural tea industry , we found that: (1) local tea farmers and operators are the basis of tea industry, but they confront some inside and outside threats. (2) the most important role of the part of local and non-profit organization in Maokong tea industry governance, is the Muzha Farmers’ Association, which the main task is to establish a horizontal and vertical communication platform for the framework. The jobs of Muzha Community Development Association are to development this community, and collaboration and co-ordination with the Taipei city government, but also facing some issues with the local farmers. (3) In the public sector, first of all, Tea Research and Extension Station - Wenshan Substation with expertise provides lots of help in tea to the tea farmers. The Department of Economic Development, Taipei City Government in these days is to step aside for operating the hardware of cultural facilities, and providing subsidies to the tea industry operators. As well as this study suggestions are: (1) integrating all the resources of governance actors and using marketing methods to development Maokong cultural tea industry. (2) the promotion of Maokong tea competition mode. (3) root and reward local tea industry talents.

今日表演藝術舞臺上的「國樂團」，概指漢系傳統絲竹管弦擊等樂器為核心組合的樂隊編組，港澳稱「中樂」、東南亞稱「華樂」、中國大陸稱「民樂」，臺灣則稱為「國樂」，樂界因此謔稱為「中、華、民、國」的聚合與化身。對於樂隊編制、樂器形制幾乎完全相同的現代國樂團，在華人地區卻賦予不同的名稱，顯示著不同地區歷史、社會與民族文化的不同定位及指涉。漢系華人音樂現代化的工程，自清末民初揭開百年大業的序幕，過程猶可堪稱「孤臣孽子」之境況，然而屬於文化研究的學術關懷、當代音樂文化的在地經營、國樂發展的主體性論述均尚未周全，因此，擺盪於兩岸情勢起伏所帶來的非藝術性之干擾，往往成為許多研究的迷障；尤其以民族學∕人類學視界的社會科學深度研究，仍然呈現出低度開發的狀態。 本論文強調以民族學的概念為研究範疇，進行音樂的聲音、行為與概念三者環扣連結的文化研究；透過脈絡化的思維，考察研究臺灣漢系傳統音樂文化的構建、使用、傳播和發展，闡述音樂特徵、演變規律和獨特的文化意義。因此；本論文主要的研究方法從研究者親身踏查體驗的參與觀察法為基礎，資訊檢視主要透過文化全貌觀、多元文化主義、泛文化比較等等的視角，研究過程則採取文獻分析與田野實證雙向進行的策略，致力建立一個質性研究的文本，並透過民族學∕人類學的理論與觀點，釐清臺灣國樂的發展歷史及其背後所隱現的文化脈絡，探討臺灣民族、傳統與音樂文化經由許多不同過程的互換、僭用與轉化，所表現之多元、不均的文化認同。 本研究發掘一度隱沒於世塵的日治時期唱片產業之「臺灣華樂」形影，對於慣見的現代國樂「中原移植論」進行再審視，並且將臺灣漢系華人音樂現代化發展起點，從1949年的國府遷臺往前推展至1914年首張臺灣傳統音樂唱片的錄製發行，以具體的歷史錄音為事例，達到擴大研究議題的歷史縱深，形成百年發展史的學術架構。因此，本研究將臺灣漢系華人音樂現代化的發展過程，劃分為三個歷史階段：第一個階段是日治及其以前，屬於漢系藝能育成與現代化萌芽的時期；第二個階段的是二次大戰後、兩岸對峙隔絕的時期，經由公部門政策面的作多、大陸經驗的移植、唐山夢土的想像等因素，形成的文化連結與發展能量的蓄積；第三個階段則是臺灣解除戒嚴，在世紀之交逐漸展開文化反芻，邁入二十一世紀即可見紮實的在地深耕與豐碩的匯流分享之階段。對於國樂現代化發展與現代國家政體連繫之議題，本研究以民族學結合人文研究的特點，開啟臺灣漢系傳統音樂作為一個相對邊陲、幽微的社會文化，如何漸次被納入現代國家體制，以及如何經驗國家治理的過程。 研究結果顯示，在文化事務上，「國家」事實上並非如同許多傳統理論的概念：一個疆界嚴明、高度同質之政治實體，而是一個由許多相互聯繫的國際文化區塊之不穩定結合體，關於文化性的國家政策之探討，也都必須具備跨國境之視域。二十一世紀的臺灣成為一個範例，多元文化萌發自不同社會族群的運動和國際消費資本主義的流通。這樣的論點陳述了臺灣國樂隨著時代流動的政治、經濟、科技、社會、區域勢力、國際關係等等因素變化；也檢視一個當代極為普遍的文化離散現象。本研究借鑒「內地化」、「在地化」、「邊緣研究」三種觀點互異的文化發展理論，不僅辯證音樂、國家和多元文化主義之複合關係，更緊密地說明文化脫離的經驗和文化認同的建構。臺灣漢系傳統音樂的現代化發展，反映了生活，而生活造就了這個音樂文化與人群共同體百年來蓬勃的生命力。 / Nowadays, the so-called “Chinese Music Orchestra” in the field of performing art generally means the orchestra arrangement that centers on the combination of sizhu, stringed, and percussion instruments in Han Traditional Music. It is called “Zhōng - yuè（中樂）／Chinese Music” in Hong Kong and Macao, “Huá-yuè（華樂）／Chinese Music” in Southeast Asia. People in Mainland China call it “Mín-yuè（民樂）／National Music”, while it is called “Guó-yuè（國樂）／Traditional Music” in Taiwan. Therefore, it has diversified names in the music circles. The traditional Chinese music in modern times has nearly-identical orchestra arrangement and musical instrument systems, but it is endowed with different definitions in Chinese areas. This indicates the different orientations and references to the histories, societies, and ethnic cultures in different areas. The progress of the modernization of Han Traditional Chinese Music has started for more than one hundred years since the end of Qing（清） dynasty and the beginning of the Republic of China. Such a process was so solitary and frustrating. However, there are still the needs for completing the academic care for culture studies, the local management of contemporary music culture, and the subjectivity discourse of the development of traditional music. Consequently, many researches are often perplexed by non-artistic interference caused by the ups and downs swinging in the situation of the cross-strait situation. Especially, sufficient developments are not achieved yet, in terms of the profound researches regarding sociology in the aspects of ethnology/anthropology. The scope of the thesis is based on the concept regarding ethnology, for the purpose of culture researches on the correlation among the sound, behavior and concept of music. Through contextualized thinking, it intends to investigate and research the construction, use, propagation and development of Han Traditional Music Culture in Taiwan, so as to expound music features, patterns of change, and unique cultural meanings. Therefore, the research method in this thesis is mainly based on Participant Observation Method that needs a researcher to engage in field excursion and experience. Information Review is mainly undertaken through the perspectives such as cultural holistic view, multiculturalism, and cross-cultural comparative study. As for research processes, Document Analysis and Field Research are undertaken simultaneously, aiming to establish a text of qualitative research. Also, through the theories and viewpoints about ethnology/anthropology, it aims to clarify the development history of Taiwan’s traditional music as well as the cultural context hidden behind. This is to explore the diverse and uneven cultural identity of Taiwan’s nationalism , tradition and music cultures demonstrated through the exchanges, overstepping and conversions in many different processes. This study has excavated the passages regarding “Taiwan’s Huá-yuè（華樂）” in the Recording Industry in the Japanese Colonial Period that had once been died down in the world. Further reviews are made, aiming at the commonly-seen “China Transplant Theory” in traditional music in modern times. Also, the starting point of the modernization development of Taiwan’s Han Traditional Chinese Music has been deduced back to 1914 when first album of Taiwan’s traditional music had been recorded and released, instead of 1949 when KMT government moved to Taiwan. Based on concrete recording in the history as the example, this aims to achieve the historical depth for enlarging research issues, so as to construct an academic structure with centennial development history. Therefore, in this study, the process of the modernization development of Taiwan’s Han Traditional Chinese Music is divided into three historical stages. Stage 1 includes the Japanese Colonial Period and former times, a period for Han Artistic Cultivation and the germ of modernization. Stage 2 centers on the times after World War II─ a stage in which the cross straits were separated, confronting with each other. Cultural connections as well as the accumulation of development energy were formed, due to many factors such as the political premiums provided by public sectors, the experience transplants from Mainland China, and the imagination about Tang Shan（Chinese） wonderland. Stage 3 is the period after Taiwan had lifted its martial law. In this stage, cultural rumination began to take place gradually in the period between the end of last century and the beginning of this century. It is the stage for us to see solid local cultivation as well as abundant exchange sharing when the 21st Century began. In terms of the issue regarding the correlation between the modernization development of traditional music and the regimes of modern countries, this study aims to unfold the process how Taiwan’s Han Traditional Music─ a kind of social culture that used to be relatively marginalized─ has been gradually included into the modern national system and how it has experienced national management, by means of the features of ethnology combined with humanities research. The research findings indicate: In terms of cultural affairs, in fact a “country” is not similar to the concept─ a political regime with definite borders and high homogeneity─ expressed in many traditional theories. Instead, it is an unstable combination of many correlated international cultural blocks. As for the explorations of a country’s cultural policies, cross-country perspectives are also prerequisites. The Taiwan in the 21st Century has become an example, due to its multi-cultures sprouting from the movements from different social groups, as well as the circulation of international consumer capitalism. Such an argument can be used for stating that Taiwan’s traditional music has changed due to the factors in politics, economics, technology, society, regional power and international relationship as the era changes. Also, a very common phenomenon of cultural dispersion in the contemporary age has been reviewed. By means of the three cultural development theories “Chinese Localization”, “ Localization ”, and “Ethnic Boundary Research” that have different viewpoints, this study not only intends to discriminate the compound relationships among music, countries and multiculturalism, but also intends to give detailed explanations of the experiences of cultural disapora and the construction of cultural identify. The modernization development of Taiwan’s Han Traditional Music can reflect our life, while our life has contributed to such a music culture as well as human groups’ vibrant vitality for hundreds of years.

本研究著眼於原住民文化產業智慧資源規劃的議題，特別是以原住民工藝產業當中的編織工藝作為研究對象。在智慧資源的創造和保護方面，對於原住民民俗創作的法律討論和立法行動，在我國雖然已有初步成果，但卻仍有許多爭議尚待解決，因而仍無法提供原住民族人充足的保護，不過即使如此，產業仍然需要在此模糊不清的法律狀態下，尋找最佳的發展路徑，換言之，從智慧資源的管理和應用方面，在盡可能建立智慧資源的基礎之後，管理者應如何透過原先具備或後天取得的資源，促使經營的事業體找出適當的發展模式，毋寧更是原住民文化產業能否永續發展的優先考量。而在產業發展較成熟之後，若再回頭主張產業從業者真正需要的法律規範，或許更可以提供規範制定者值得參考的意見。 在上述的法律和管理並重的思考邏輯之下，本研究從文獻探討開始，檢視國際間、各國和我國在處理原住民民俗創作保護時的問題現狀，在確定文化資產和智慧財產各有其規範角色，卻又會互相影響的前提之下，推導出存在於原住民文化產業當中，同時可以致力於文化資產活化，以及智慧財產創造的幾種可能的發展模式，供作本研究後續個案的探討模型，以及未來的產業從業者決定發展方向時的可能參考選項。 故在本研究個案部份，即同時反映上述類型化模型的思考。第四章的第一個個案就是較具有公共性(commons)本質的尤瑪‧達陸與野桐工坊個案，而第五章的第二個個案就是較具有完整企業經營理念的湛賞文化藝術工作坊，此二個案同時都是以編織工藝為主要經營項目，但是因為經營者的目標不同，因而展現出不同樣貌，本研究透過此二個案呈現經營面向的議題，同時也針對智慧資源規劃議題，給予個案未來發展之建議。 最後的結論與建議，本研究主要針對於政府機關和產業從業者兩方面，從之前論述當中發現的議題和可參考的適例，重新思考現存問題的解決方案，期待在研究者的共同努力下，台灣原住民文化產業能夠走上更亮麗的舞台。 / This research is focused on intelligence resources planning of indigenous cultural industry, especially in the field of knitting techniques. From creation and protection of intelligence resources perspective, legal discussion and legislative movement for aboriginal people’s cultural expressions seem to achieve slight success in Taiwan, but there still exists many unresolved issues, resulting in insufficient protection for aboriginal people as before. However, even in such legally ambiguous situation, the industry still needs to find its way out, looking for the best path to develop itself. In other words, from management and application of intelligence resources perspective, after trying best efforts to set up the foundation of intelligence resources, how the managers are devoting to figure out the suitable model for the business unit, by using original or adopting resources, becomes the first priority of concerns of whether the indigenous cultural industry can be sustainable. When the industry becomes more mature, the participants of the industry may look back, to propose their real needs for regulations, and at the same time, these proposals may be very valuable for the regulators. Based on the above thinking in accordance with both legal and managerial logic, this research makes observation to problems when dealing with aboriginal people’s folklore expressions in international society, in various countries and in Taiwan, from the beginning part of literature analysis to the latter parts; then, this research makes sure that cultural heritage and intellectual property both play parts on the focused topics, while each has its regulatory role as well as has impact on the other, and such nature and connection becomes the premise of the following several models respectively for activation of cultural heritage and creation of intellectual property at the same time in indigenous cultural industry. These models will be used as the analytic tools for the following case study and as the referable choices of business development for future participants in the industry. Furthermore, case study of this research reflects foregoing categorical models. The first case in Chapter 4 is commons-oriented Yuma Taru and Lihang Studio case. The second case in Chapter 5 is under complete company management, which is Siku Sawmah Cultural Art Workshop case. Both cases’ major revenue come from knitting techniques, but the managers have different business goals, resulting in different business models. This research tries to reveal managerial issues when running workshop through these two cases; this research will also gives suggestion to them in relation to intelligence resources planning. In the final part of conclusion and suggestion, this research aims at governmental departments and participants in the industry, and for them it rethinks solutions towards existing problems regarding previously found issues and referable cases. This research expects the indigenous cultural industry in Taiwan to eventually get on a more radiant stage with the cooperation of all the researchers and participants.