本論文之主旨即在系統析述民國二十（一九三一）年冬在瑞金所建立之「江西蘇維埃 」諸般狀況，由而採討其所產生之影響。 本論文全十章，分三部綜論其建立，作為及崩潰。 本論文第編含三章，分別析述其建立背景、建立經過、及建立後之組織型態。 第二編論蘇維埃政權之主要作為，四、五兩章即分析其土地鬥爭及軍事鬥爭之實質。 第六章探討中共政權如何克服財政困難，如稅制、幣券、公債、及征糧工作等諸般作 為。第七章論「肅反」工作，蓋中共承受了俄共肅反鬥爭特質，對於黨內黨外固然經 常以「肅清反革命」排斥異己，即政務之推行亦以「紅色恐怖」為依恃，此種肅反工 作實為中共政權之主要特質。 第八章析論該時期中共重要黨務活動及黨內派系鬥爭。在江西時期，中共黨內派系之 爭，以留俄派與毛澤東集團為兩大陣營，幾乎無「時」不鬥，無「事」不鬥，爭端尤 其集中於「富農路線」、與「游擊主義」，至於反「羅明路線」鬥爭乃是具有代表性 的著名事例。 第三編論蘇維埃政權之崩潰，其中第九章說明崩潰經過，第十章分析其崩潰原因。第 五次圍勦歷時一年，國軍採用新戰略，配合經濟封鎖，政治動員及農村復興諸般方略 ，以雷霆萬鈞之勢向贛南步步進逼，國民政府是以組織民眾、動員民力、改善民生作 為最高作戰策略，由於國軍在軍事上的勝利，同時誘發了蘇區民眾長時期潛在的反共 意識轉而化為行動，乃更加速了共黨政權的潰敗，其間雖歷「閩變」，仍未能挽回紅 色政權之厄運，至民國二十三年（一九三四）年十月，紅朝乃終告全面崩潰。

本篇論文主要探討新產品上市行銷活動中的新舊產品定價相近程度、新產品上市促銷努力程度、與新產品預告時間對競食效果之影響，並瞭解在不同市場競爭強度下，這些變數對競食效果之影響程度有何差異。若確認市場競爭強度對競食效果具有干擾性的影響，則廠商在新產品上市時就可以此為依據，選擇不同的上市行銷活動以達成其策略目標。 本研究以天下雜誌2001年一千大企業調查光碟旗艦版中『製造業』部分為研究對象，用問卷調查方式收集資料，以瞭解在不同市場競爭強度下，新產品上市活動對競食效果之關係。研究結果發現如下： 1.『在高市場競爭強度下，新舊產品間定價相近對競食效果的正向關係越強』在研究中獲得支持，但新舊產品間定價相近與競食效果間存在正向關係則未獲證實。 2.『在高市場競爭強度下，新產品上市預告時間對競食效果的正向關係越強』在研究中獲得支持，但『新產品上市預告時間越早，則競食效果越大』之關係並不顯著。 3.『在高市場競爭強度下，新產品上市促銷努力程度對競食效果的正向關係越弱』在研究中獲得支持，但新產品上市促銷努力程度與競食效果間的正向關係則並不明顯。

推廣活動的種類繁多，但是究竟推廣組合的綜效如何，是值得探討的問題，近年來學界與實務界開始重視這個問題，提出「整合行銷溝通」（integrated marketing communication；簡稱IMC）之重要性，顯示在市場競爭日趨激烈的今日，規劃整合性的推廣策略才能有效運用行銷資源達到最大的綜效。 因此本研究主要探討「促銷與否及活動類型」（價格促銷、贈品促銷、無促銷）、「品牌呈現方式」（直接比較、分開比較--有主題廣告）、「品牌層級」（高品質/高價格品牌、低品質/低價格品牌）對於「消費者選擇率之變化」的影響，並且加入「產品類別」（功能性產品、享樂性產品）作為調節變數。 經過分析的結果發現： 一、享樂性產品提供享樂性贈品的促銷效果比價格促銷的效果更佳，但不顯著。 二、功能性產品提供功能性贈品的促銷效果與價格促銷的效果相若，甚至更好。 三、在直接比較時，低品質/低價格品牌進行價格促銷的效果皆比高品質/高價格品牌的效果更佳。此發現與過去的研究結論相反。 四、主題廣告與贈品促銷同時進行時（亦即在分開比較的情況下），低品質/低價格品牌進行價格促銷後所增加的選擇率與高品質/高價格品牌所增加的選擇率差不多，但在直接比較的情況下，低品質/低價格品牌所增加的選擇率卻明顯大於高品質/高價格品牌增加的選擇率，亦與過去的研究結論相反。 五、在直接比較時，低品質/低價格品牌進行贈品促銷的效果比高品質/高價格品牌進行贈品促銷的效果佳。 六、主題廣告與贈品促銷同時進行對高品質/高價格品牌較有利。 七、不論是功能性產品或享樂性產品，贈品促銷的效果皆比價格促銷的效果佳。 / There are many kinds of promotional activities. It is a worthwhile problem to investigate the synergy between promotional mixes. Recently, the academia and business start to pay attention to this problem and brought up the importance of “Integrated Marketing Communication”. It means that only integrated promotional strategy can effectively utilize marketing resources to reach the greatest synergy in today’s increasingly competitive market. Therefore, the purpose of this study is to examine the effects of “presence and types of promotion” (price promotion, premium promotion, and no promotion), the “types of presentation of the brand” (directly compare and separately compare — with feature advertisement), and “brand tier”（high quality/price brand and low quality/price brand）on ”the variation of consumer choice rate”, including the moderator of “product type”（functional product and hedonic product）. The conclusions are as follows： 1.The effect of hedonic premium of hedonic products is better than price promotion, but it’s not significant. 2.The effect of functional premium of functional products is equal to price promotion and even better. 3.When directly compared, the price promotion effect of low quality/price brand is better than that of high quality/price brand. This finding is opposite with the research conclusions drawn before. 4.When feature advertisements and premium promotions are proceeding simultaneously（that is, in the separate comparison condition）, the amount of increase in consumers’ choice rate after the price promotion is about the same for low quality/price brand and for high quality/price brand. However, in the direct comparison condition, the amount of increase in consumers’ choice rate is significantly greater for the low quality/price brand than that for the high quality/price brand. This finding is opposite from the research conclusions drawn before. 5.In the direct comparison condition, the effect of premium promotion of low quality/price brand is better than that of high quality/price brand. 6.Proceeding feature advertisements and premium promotions simultaneously is more advantageous for the high quality/price brand than for the low quality/price brand. 7.For Both functional and hedonic product, the effect of premium promotion is better than price promotion.

本文以一個簡單賽局理論模型為分析依據,探討企業間的自製或是外包策略對整體社會福利的影響。 傳統經濟理論分析告訴我們自製策略可以解決雙重邊際化的問題。但在本文我們舉出一個反例，亦即當存在研發的可能及上下遊市場的研發外溢效果時，垂直整合可能會造成廠商過度研發的情形，最終產生整體社會福利不效益情形。 / In this paper, we set up a game-theoretic model, in which the whole industry is composed of a downstream monopolist and two upstream firms. This paper discusses the major debate in a firm’s market strategy: to make or to buy the components it needs. Traditionally, economic theories told us that vertical integration strategy (make strategy) can solve the problem of double marginalization and hence increase profits as well as social welfare. Nevertheless, this result does not necessarily hold when R&D possibility is introduced. We show that when there is downstream to upstream R&D spillover, vertical integration may result in an over-investment in R&D from the social standpoint. This result may shed some light on the rationale behind recent antitrust rulings.

知識經濟時代與全球化潮流下，創新是廠商提升自我競爭力的重要途徑。創新乃原始概念到將知識商業化的一連串過程，而過去探討廠商創新的研究取向多元，研究觀點則以經濟地理學、企業管理學為主，綜合相關研究，大致可將影響廠商創新的因素歸類為三大面向：廠商內部屬性、對外網絡連結關係、廠商所處地區的環境條件。其中，創新氛圍乃是特定地區的行動者透過偕同作用及集體學習過程所產生的社會關係，提升了地區的創新能力，同時提供有利於廠商創新的環境條件，是近來區域發展的重要議題。本研究即綜合上述三大面向因素來探討廠商創新活動(研發投入與研發合作)與創新成效之影響因素。 創新氛圍理論從早期”某種東西之地方化”的探討，演變到後期關注於地方生產系統的運作是受到地區創新氛圍的影響所致；其中，創新氛圍量化指標的缺乏、探討領域的侷限，乃是本研究所要突破之處。本研究以工業區分佈情形、自然與人文界線、通勤圈範圍等原則，先將台灣地區分為46個地區分析單元，再參酌地方生產系統概念，以兩個指標：LQ大於1與製造業就業員工數大於50000人，篩選出26個地區作為研究範圍，最後以科技與傳統產業LQ大於1指標，區別出9個科技產業群聚地區、17個傳統產業群聚地區，藉以比較不同產業領域、地區發展程度不同之創新氛圍。準此，本研究以8個創新氛圍的相關指標，經過因素分析後萃取出2個創新氛圍因素：「創新綜效」、「創新成效」；藉此將台灣46個地區劃分為4種創新氛圍類型：創新氛圍、有創新無氛圍、有氛圍與創新、無創新無氛圍。 於廠商創新活動與成效實證分析方面，本研究採取兩個階段進行，分別皆以三個面向因素(廠商內部屬性、研發合作、地區創新氛圍)的影響因素來探討廠商創新活動與成效之差異。針對創新氛圍方面，於第一階段以不同產業群聚地區的虛擬變數作為隱含地區創新氛圍的概念，測試其對廠商創新活動與成效的影響，第二階段則以地區創新氛圍因素(創新綜效、創新成效)進行科技與傳統產業群聚地區的廠商創新成效之測試。整體研究結果顯示，科技產業群聚地區的廠商傾向自身的研發投入，而傳統產業群聚地區的廠商則多以研發合作居多，但科技產業群聚地區的廠商創新成效較佳；地區創新氛圍確實對於廠商的創新活動與成效有顯著的影響，尤其對於科技產業群聚地區的廠商創新成效更有顯著的貢獻；而研發合作對於廠商創新成效的影響則不如預期。因此，從基礎產業發展環境、知識設施的聚集、地區網絡的建構等方面，來促使各地區創新氛圍之形塑，將有利於地區廠商的創新，特別應加強傳統產業群聚地區的創新氛圍；此外，提倡廠商強化內部基本體質亦是促進廠商創新效率之關鍵所在。 / Under the wind of the knowledge-based economics and globalization, innovation is an important way for firms to increase their own competitiveness. Innovation is the process from original concept to business. The past researches on firm innovation branch widely, most focus on economic geography and corporation management. From those related researches, we can simplify the elements which can influence the innovation of the firm into three: firms’ inner attributes, relation of the connection to outside network, and the environment of the area which firms located. Innovation milieu is the social relationship which actors in the area could make it happen through interactions and group learning, which can advance the area’s innovation ability, and give the good environment condition for firms to innovate. Innovative milieu is the important issue in the present regional development researches, this research will integrate the three elements to discuss the influence on firms innovation activities and innovation success. The theory of the innovative milieu have transformed from discussion of “the localization of something” to focus on the relation of the work of the regional production system and the local innovative milieu. But, the lack of the quantification indicator, and the territory of the research field still need to break through, and is the focus of this research. This research divide Taiwan into 46 analysis area unit, then bring into the concept of the local production system, use two indicators to choose 26 elements as the scope of the research, and farther define 26 analysis area unit into 9 technology industry cluster area, and 17 traditional industry cluster area, to compare the differences of the industry field and the level of the development of the innovation milieu. This research take 8 innovative milieu related indexes, and compress into 2 indexes: “innovation synergy” and “innovation success” through the content analysis; this research use these two indexes to divide 46 areas of Taiwan into 4 types of innovation milieu: innovative milieu, no innovative milieu, innovation but without milieu, and milieu but without innovation. On the analysis of the firms’ innovation activities and the success, this research take two steps to discuss. At the first step, this research use the dummy variables of the different industry cluster area as the concept of the regional innovative milieu, to check the influence it could make on the firms innovation activities and the success; At the second step, this research use regional innovative milieu indexes to check the firms’ innovation success of the traditional and technology industry cluster area. The whole research shows that the firms of technology industry aggregation area are tend to invest on their own R&D, which the firms of traditional industry aggregation area often do their R&D by cooperating with others, and the innovation outcome of firms of the technology industry aggregation area is better. The regional innovative milieu has the conspicuous influence on the firms innovation activities and the success, especially to the technology industry cluster area, but the influence which the R&D cooperation could make on the innovation outcome is not good as expect. Thus, the making of the basic environment of the industry development, the aggregation of the knowledge facilities, and the build of the local network is the good impact for local firms to innovate, especially for the traditional industry aggregation area ones. At the same time, to reinforce the firms’ inner constitution is also the key to promote the firms innovation.

對台灣的企業而言，全球貿易從來不是新鮮的事。台灣企業早已面對全球市場、參與全球競爭。但是在這些行業中的台商能否稱為全球化的公司或是具有全球化組織架構的跨國公司呢？這恐怕是有爭議的。對許多西方多國公司而言，它們的業務範圍早已分佈於世界各地。他們所思考的是如何強化現有的組織架構、善用全球搜尋能力，進而擴大規模經濟效益、增強全球競爭能力使企業轉型為全球化的組織。這個議題是從20世紀末期一直到今天都不曾停止的。 多國公司所關注的問題已經不再是如何由本土市場進軍國際市場，或是如何面對國際競爭的問題。它們關注的問題是如何在全球據點對價值鏈中的各項價值活動做合理的配置，使得企業的效益能夠充分發揮，同時藉著部門間的協調和整合來提升組織的效率和效能而成為真正全球化的企業組織，進而掌握全球市場。 在這些多國公司全球化的過程中，不但要整合所有的價值活動，更要適當的配置這些價值活動，將它們佈置在最適合的地點，以發揮全球組織架構的優勢。而這個全球組織架構的建立與運作不但是前所未見的企業行為，更是多國公司全球化的創舉。因此，吾人希望藉著其中某大石化公司全球化的過程與經驗，了解他們是如何進行全球化的組織轉型，找出其中的關鍵成功因素及達成全球化組織轉型的作法，以供國內企業之借鏡與參考。同時吾人亦將以整合─回應架構理論針對價值鏈中國際行銷管理因公司組織全球化而做的改變加以探討。此外，亦希望藉此案例瞭解多國公司除了改造作業流程、進行組織轉型、以降低成本及提高組織效率之外，也盼望能了解多國公司如何進行全球組織的知識管理來累積經驗曲線,增進創新能力。 吾人希望藉此研究了解： <1>多國公司是如何由區域型組織(以亞洲為例)轉型為全球化的組織？ <2>多國公司(MNCs)在轉型為全球化組織時，國際行銷之“整合-回應”架構的差異為何？ 本研究共計分為五章，第一章敘述研究背景與動機、研究問題與目的和研究流程；第二章則探討多國公司之改革與發展、多國公司之策略與類型、 多國公司整合─回應架構之應用和多國公司子公司之策略性角色；第三章提出初步研究架構、個案研究法和研究限制。第四章為個案背景與分析、第一節將先描述個案所面臨的全球環境、然後針對個案A1事業部所處的產業環境和顧客加以分析、並運用Porter五力分析了解A1事業部的產業競爭優勢。第二節將探討全球策略下的組織轉型及全球化的組織架構。接著在第三節詳述如何由國際區域型組織轉型為全球化組織，並以個案的全球化專案小組為例，說明如何成立專案小組、選擇成員、建立新的資訊平台與作業系統、和相關部門溝通到系統建構完成與測試計劃的擬定。第四節則以A1事業部為例，比較原有的組織架構和全球化組織架構的差異，同時將論及全球化企業中最重要組織控管原則，然後聚焦於國際行銷管理的4P、新產品開發及知識管理，最後希望能歸納出多國公司全球化的主要步驟和關鍵成功因素。第五章為結論與建議。 由本個案可歸納出，多國公司由區域型組織轉型為全球化的組織時，其主要作法如下： 1. 由全球最高管理階層召集高階主管組成全球組織轉型專案小組 2. 根據企業所處全球競爭環境擬訂全球策略並設計全球組織架構 3. 依據全球策略及組織架構擬訂作業流程並選擇全球資訊平台與作業系統 4. 由全球最高管理階層發佈並說明企業面對之環境及公司未來目標和願景 5. 選擇適當人員組成區域專案小組，負責推動組織轉型 6. 訓練區域專案小組成員熟習全球資訊平台與作業系統，並依照此系統設計業務準則 7. 建構全球資訊平台與作業系統、進行數據轉換 8. 全球資訊平台與作業系統之测試與評估 9. 定期向全公司溝通“全球化”之進度 10. 定義全球企業組織之職務及權責(Role & Responsibilities) 11. 進行組織轉型、人事調整，區域型組織轉型為全球化組織 12. 發佈全球化組織的業務準則及作業流程 13. 定期追蹤組織績效，蒐集客戶和基層人員反映，以供修正業務準則及作業流程參考 同時吾人亦可由本個案的知多國公司(MNCs)達成全球化的關鍵成功因素為： 1. 企業最高級主管的願景(Vision)及意志力； 2. 足夠的財力以建立、維護並更新全球作業系統； 3. 具跨文化管理經驗及能力的管理團隊； 4. 良好的業務準則及管理系統； 5. 遵守業務準則的企業文化； 6. 全球一致的企業語言及價值觀； 7. 跨業務單位的協調機制； 8. 定期反饋市場情況的能力； 9. 與時俱進的國際人力資源管理制度。 以本個案而言，全球化組織架構可以幫助提升多國公司的知識管理能力，但是卻對企業創新能力的助益不大，甚至因為全球作業系統的標準化、流程的簡單化、決策的極權化以至於對地區客戶的反應能力降低進而導致創新能力的減弱。然而，一旦全球企業觀察到世界各地市場對產品的共同需求並且決定投入資源去掌握此機會時，則其所發揮的能力和速度將會遠勝過區域型的多國公司。同時因為具有全球資源、網絡和市場，使得全球企業能夠有足夠的經濟規模從事較耗費資源的、革命性的產品創新工作。 另一方面，由於全球企業的資訊網路連結和跨區域的事業部組織架構，使得某地區的最佳典範能夠快速的轉移、複製到全球各地，領先競爭者、取得市場先機，更能夠因此快速的建立全球企業的經驗曲線。因此，以同一企業而言，全球化的知識管理能力將優於區域型組織。此知識管理能力可能較偏向於既有產品開發的成功經驗轉移而非新產品的創新，或是有關改進生產及組織管理效率的作法。 根據本個案的研究，吾人對台灣的企業建議如下： 1. 企業全球化之前必須了解各子公司所在地的法律以確保子公司及全球總公司所做的任何交易和投資都符合當地法律，避免誤蹈法網。同時對各地的法律的瞭解亦可保護公司資產、取得較佳稅率以增進獲利能力。 2. 全球化的第一個步驟就是企業管理的制度化、標準化、透明化和正式化。而企業控管能力的強化更是不可或缺的條件。台灣企業雖然已逐步邁向國際化但是除了少數大型企業以良好的制度管理公司以外，大部分的企業依舊有較大的改善空間。 3. 全球企業管理系統的建立可以提供全球子公司共同的作業平台和全球連結的管理系統，然而如何在此龐大的系統中注入適當的彈性以滿足地區市場和客戶的需求是組織全球化之前必須仔細考量的問題。 4. MEGA 公司對知識管理的重視和如何建立一個有效的全球知識管理系統足以作為台灣企業的借鏡。企業領導人必須重視知識管理並且全力推動。全球知識經驗的累積和分享將可協助企業成為學習型的組織。 5. 企業全球化需要及早儲備國際化的人才、培養多國公司語言〈英語〉,並加強書面溝通的能力。台灣企業在本身人才不足的情形下可考慮引進外國人才以加速國際化的腳步。 對後續研究的建議： 1. 本研究並未取得MEGA化學公司轉型前後之財務報告及進行全球化轉型所投入之經費，故無法以量化呈現研究結果。日後相關研究若能取得量化資料，將可從另一角度分析全球化的效益以供業界參考。 2. MEGA化學公司全球化之後，並未對跨全球事業部的業務進行探討，如何處理這些業務是全球化企業的另一挑戰，爾後應可針對此議題加以研究。 3. 支援性的價值活動(Support Activities)在全球化企業中扮演著非常重要的角色，幕僚單位(FunctionalGroups)如何在全球化組織中運作及發揮功能、其效能在組織轉型前後之比較是可研究的另一題目。 4. 本研究並未對組織全球化的缺點詳細探討，日後或可針對全球化的缺點及改善的對策深入研究。 5. 本研究以MEGA 公司的亞洲分公司為研究對象，歐、美分公司對組織全球化反應及變革管理的作法可能不同，此題目可為日後研究的方向之一。 / Globalization is a term widely used by almost all the enterprises in the world. It is also a challenge to most of companies and even individuals in the 21st century. How to transform from regional structure to global organization is a common challenge for all the multinational companies (MNCs) nowadays as they already have affiliates doing business in different part of the worlds and can access all kinds of resources easily. MNCs major concern is how to allocate their value activities in appropriate locations so that its maximum efficiency can be achieved, in the mean time its effectiveness can also be improved through delicate coordination and integration among the value activities. They are thinking how to strengthen existing organization through globalization, and capitalize their global accessibility to further expand scales of economy in order to become an organization with global competitiveness in the world market. This study is to understand how a MNC transformed from regional structure to global organization through observation of the real case of a major American petrochemical company. Hopefully it can help identify key success factors, provide major procedures and share the learning of global organization transformation to parties interested. Apart from the above mentioned, the study used the Integration- -Responsiveness Framework to evaluate the efficiency and effectiveness of the value activity of International Marketing and Sales before and after organization change. Knowledge Management in the two different organization structures is another subject will also be briefly discussed in this study. The study once again confirms that globalization will help company increase competitiveness and achieve better financial results in the short term, but it will also become less responsive to local customers and markets due to centralized decision making process, which may hurt long term growth opportunity for certain industries. However, for a petrochemical company, the drawbacks of globalization may not really affect them as they have stronger bargaining power in the world where natural resource is getting less every day. Another issue really concerns the company is the reduced communication among different business units , it becomes a silo for almost every business unit as people only care and focus on things really matter to them. How to improve and enhance communication among business units and assign workforce to manage things not belong to a single business unit is anther challenge to be tackled. Since the study focused mainly on the organization transformation in Asia, it would be good if people can do further study based on the observation in other regions, across the business units, or focus on the drawbacks of globalization.

本研究主要採用文獻探討以及個案訪談作為主要的研究方法，先藉由文獻探討建立起論文整體之架構以及相關理論之說明定義所需探討之研究變項，之後再透過台灣半導體標竿企業的製程研發專案訪談加以實證。本研究以研究「專案類型」、「技術知識特質」、與「組織架構特質」對「製程開發的創新活動」的關聯關係來探討台灣半導體製程的研發活動過程並說明所觀察現象的具體意義。另外，並透過研究不同性質的專案來觀察與客戶間的互動關係並說明所觀察到現象以及背後的思考邏輯，進而可得到以下初步之研究結論： 一、製程研發專案的技術與知識特質 1. 不同類型專案中，製程合併型程度越高的專案，其技術知識的內隱性較低、多元性較低、標準化程度較高、路徑相依程度較高。而製程技術標準化與相依度會影響專案成員在研發過程所採取的實驗條件設定的方式，進而在實驗開發階段會影響內隱度。 2. 全新元件的開發可分為兩個層次；第一、元件架構的確立。第二、製造流程的確立。 二、製程研發的團隊組成與研發活動 1. 專案組織架構隨專案類型差異而有明顯差異。製程合併型的專案一般為廠級的開發專案，傾向以「輕型團隊」之方式運作﹔而高度創新的製程研發專案傾向以「重型團隊」之方式運作。 2. 技術知識內隱程度愈高，多元程度程度愈高者愈傾向以試製實驗來共同解決問題。 3. 專案的知識內隱程度愈高越需外部知識的來源；製程研發專案的技術知識的內隱性、多元程度愈高，使用者參與程度愈傾向「共同開發」。 三、組織結構與知識的分享平台 1. 為蓄積、分享重要的技術資訊，成立正式組織統籌規劃高壓製程的研發，並於每季邀集各廠提供相關製程經驗分享。研發經驗會藉由團隊的研發過程與分享制度的建立，進行不同型式的知識轉移。 2. 研發專案團隊內的知識分享機制隨著機密程度不同而有所限制。 四、其他發現 1. 不同產品類別、背景客戶的電路設計習慣不一，可藉適當電路設計於開發時期找出元件的弱點。IDM廠對資料要求度較高，設計師習慣所有的文件資料都具備後才開始設計。 2. 使用者的參與製程開發，可讓新製程依使用者的習慣調整。對製程了解越深入的設計公司，其電路設計越游走合法邊緣。 / This thesis adopts reference and case study as the main research approach. It sets up the thesis whole structure by reference and relevant theories to define the factors. Afterward, to demonstrate the thesis structure by interview three projects about IC manufacture process developing of the company, which is the benchmark semiconductor company in Taiwan. This thesis attempts to take an exploratory study of the relationship between characteristics of project type, characteristics of technological knowledge, characteristics of organization structure, and innovation actitity in process developing on that company in Taiwan. In addition, through the case study, to observe the relationship with customer to explain the phenomenon and thinking in different case.There are primary figures found in the thesis： 1. The characteristics of technological knowledge in process developing projector. a. In different kinds of process developing projects, the combinative multi-process project with low degree in tacit knowledge and pluralism, but with higher degree in standardized and route- interdependence. The degree in process standardized and route- interdependence would influence the experiment condition, which would effects the degree of tacit knowledge in experiment period. b. The development of new device can be divided into two levels: First, the establishment of the device structure. Second, the establishment of the process flow. 2. The developing team make-up and developing activity a. The organization structure has obvious differences in different project type. The combinative multi-process project inclined to with the way operation of ' the light-duty group '; the research and develop with high innovation inclined to with the way operation of ' the heavy-duty group '. b. The projector with high degrree in tacit knowledge and pluralism inclined to solving the problem by the trial-producing experiment. c. Degree of technology diversity determines degree of user engagement in development. Projects with high degree of technology diversity tend to engage user in the joint development mode. Projects with low degree of technology diversity tend to engage user in the “Offering Mode”. 3. Organization structure and the sharing platform of knowledge a. It should build an official organization structure to overall planning developing projectors for knowledge accumulataion and sharing. b. The develipong experiment would be transferred in different type by sharing system building and organization set-up. c. The knowledge sharing of research and develop has limitation in different secret degree. 4. Others a. Different product classification, background of customers has different design style. Could make use of proper circuit design to find out the weakness of device. b. IDM factory require high quality documatation support. Designer used to design afeter all documentation ready, c. The new process could be adjusted according to user’s design style if he participates in the developing project. d. More understanding in process, the circuit design might violade the design rule.

「真實性」是外語教學在內容設計及呈現上一項不可忽視的原則。它強調：教科書的編寫，要有意識地為學習者展現出語言在實際運用中的意義和功能。而除了文本(text)之外，有越來越多的教育者也強調「真實性的教學活動(authentic tasks/activities)」在教學過程中的重要性。本篇論文主要在探討是否現行國中英語教科書中的活動設計符合「真實性」的原則。此研究以Littlewood(2004)提出的教學活動分類作為架構，觀察台灣現行使用率最高的五套國中英語教科書中的教學活動分屬何種類型，分析及探究其中有哪些活動是符合「以真實溝通為目的」的原則，同時比較真實性教學活動分布在這五版教科書中的情況。 分析結果顯示，絕大多數的活動設計，是以學習語言形式為主要目的，極少數的活動有機會讓學習者運用語言、傳達訊息。此外，有些教科書中，甚至完全缺少以真實溝通為目的的教學活動。也就是說，透過現行的教科書，學生只是從事句型文法的練習，極少實際利用學到的語言進行溝通。顯然這些開放後由民間出版社編輯的英語教科書，就教學活動真實性的問題，尚有很大的改善空間。 / Authenticity has been regarded as one of the essential principles in EFL/ESL teaching. It is emphasized that the content of the textbooks can realistically reflect the genuine meaning and function of the language used in real-life situations. Aside from the authenticity of text itself, more and more teachers and educators recognize the value of using authentic activities for teaching and learning purposes. The thesis aims to examine whether and how the language learning activities in our EFL textbooks pertain to authenticity. We explore what authentic learning activities in these textbooks are, and how they are different as found in different textbooks. By following a rating scale developed on the basis of Littlewood’s (2004) five activity types (non-communicative learning, pre-communicative language practice, communicative language practice, structured communication and authentic communication), we evaluate and compare the language learning activities provided in five sets of English textbooks frequently used in Taiwan in terms of their task authenticity. The result of our analysis reveals that most language learning activities in the five commonly used sets of English textbooks are designed mainly for the practice of the linguistic forms. Few of the activities provide learners with the chance of exposure to real communication situations and applying their language skills in authentic ways. Even some of the textbook series don’t contain any authentic learning activities at all. It is clear that textbook writing in Taiwan still focuses on linguistic forms – a situation that has lasted for decades and more changes in textbook writing are needed in order to move forward to genuine communication.

非營利組織在今日扮演了非常重要的角色，從提供獨特的服務到積極參與應付社會的需要，以增進社群福祉。更重要的是，非營利組織在各個區域以關鍵經濟力量之角色，滿足各地人們之需求。 當全球化的時代來臨，臺灣非營利組織仍然遭遇許多挑戰。因此，本研究的動機是希望藉由檢視國際非營利組織是如何成功地實現他們的使命以協助地方的非營利組織改進整體表現，以增進其對社會的影響以及如何充分地運用資源。因此本論文將分成以下四個主要議題進行研究： 1. 國際非營利組織的使命如何影響其運作？ 2. 國際非營利組織如何組織其活動？ 3. 國際非營利組織要與其他組織合作以達到其目標之原因？ 4. 國際非營利組織是用何種方案或行動來更成功地達成其使命？ 本研究採用質性個案研究法以及檔案紀錄蒐集法為研究方法。本研究並選擇了五個國際非營利組織進行研究，其各自在使命、組織結構、營運管理、方案行動以及策略聯盟上的選擇皆有所不同的。卻同時具備高聲望、數據可取得特性以及專注多元發展(diversity focus)等特性而有助本研究之資料探索及分析。 最後本研究的研究結果可以歸納如下： 1. 國際非營利組織在落實使命以及目標的同時總會謹慎專注於管理其操作執行流程以及如何提供產品及服務之流程。此外為求持續成長，國際非營利組織在其募款策略上增加多元性以確保組織強度。 2. 國際非營利組織有使用功能性架構之趨勢-此架構可精簡與迅速的整合組織各個專案計畫以及達成組織之目標與使命。此外，其聘任具有優越技能、專業經驗、外部關係(企業或非營利組織間)以及與社群有緊密互動的董事會成員、管理階層、委員以及志工。 3. 為了達到完成使命之目標，國際非營利組織會採取策略聯盟之作法，其主要理由有以下五種(1)成本以及風險考量(2)擷取更有實益之研究(3)獲取互補性之資源(4)取得合法性(5)取得公開曝光、聲譽以及公共關注。 4. 國際非營利組織不僅確保其各項專案計畫在操作以及發展上具有效益，同時也將各項專案計畫緊密的與組織整體使命結合。 本文不僅解釋了國際非營利組織在達成使命時為何較具效率也針對台灣非營利組織提供了若干建議以增進其執行目標或任務之效率。 / In this turbulent time, nonprofit organizations (NPOs) play significant roles since offering unique services and engaging in tackling the societal needs to benefit all human beings. Most importantly, the NPO sector served as a crucial economic force in most regions of the world fulfilling human needs. Nonetheless, as globalization approaches, the Taiwan NPOs still encounter the numerous challenges. Therefore, this research is motivated by a desire to examine how international nonprofit organizations (INPOs) function to accomplish their missions successfully as one means of assisting local NPOs to improve overall performance, increasing their impact on the society, and pinpointing how they can fully utilize their resources. Four major research questions to be addressed in this dissertation are as follows: 1.How does the mission of an INPO affect its operation? 2.How does an INPO organize its activities? 3.Why does an INPO collaborate with other organizations to achieve its objectives? 4.What programs and activities does an INPO create to fulfill its mission more successfully? The researcher focused on qualitative case study and the archival research method was adopted in this dissertation. Five INPOs, which differed in mission, organizational structure, operational management, program activities and strategic alliances and collaboration, were selected to be explored, investigated, and analyzed due to their high prestige, data availability and diversity focus. The findings of this dissertation can be summarized as follows: 1.INPOs always have made it a habit of following their missions when focusing on carefully managing the operational processes or routines to produce and distribute their products and services. In addition, in order to sustain growth, INPOs diversify their funding strategies to insure the strength of the organization. 2.INPOs have a tendency to use functional structure—lean and agile—to organize programs and achieve their goals and missions. Besides, they recruit outstanding board of directors, executives, other committees and volunteers with exceptional skills, professional experiences, connections to the firms and philanthropic organization and ties to the community. 3.With the aim of fulfilling their missions, INPOs pursue strategic collaboration and alliances for five reasons: (1) To share the costs and risk, (2) To receive more effective research, (3) To acquire complementary resources, (4) To get legitimacy, and (5) To obtain exposure, reputation and public awareness. 4.INPOs ensure that each program is not only developed and operated effectively, but also strongly associated with the organization's overall mission. To conclude, this dissertation not only explains how INPOs function so effectively in achieving their missions but also provides recommendations for Taiwan NPOs to fulfill their missions more successfully.

基於閱讀的價值性、重要性及影響性等特質，促使閱讀能力的培養持續受到各界關注，而家庭更是影響孩童閱讀習慣養成的重要環境之一，因此本研究旨在探究性別及家庭社經地位對家庭閱讀活動的影響，並且探討家庭閱讀活動的活躍程度與學童閱讀行為及閱讀態度養成間的關係。 本研究採問卷調查法，以台北市某八所公立小學二年級學童共計317人作為研究樣本，研究結果顯示：女性及中、高社經地位學童在家庭閱讀活動、閱讀行為及閱讀態度的表現上皆較佳，而家庭閱讀活動與閱讀行為及閱讀態度彼此間都呈現顯著正相關情形。由上述結果可推論，家長可能由於對子女性別的刻板印象而投入較多的心力在與女兒從事閱讀活動，且社經地位較高的家長，除了較有能力提供豐富閱讀資源外，也多半較重視閱讀能力的培養，因而顯示其家庭閱讀活動較為活躍；而家庭閱讀活動越活躍的學童，其閱讀行為與閱讀態度也同樣呈現積極的情形，且豐富的閱讀行為亦能帶動正向的閱讀態度。 基於以上研究發現，本研究建議家長應在家庭閱讀活動中扮演更為主動的角色，例如嘗試建立固定家庭閱讀時段，盡可能投注均等的時間陪伴子女從事閱讀；且學童本身亦可與同儕建立讀物分享的團體，並充分利用各界圖書資源；而政府則是可以考量推動內政單位與教育單位合作的可能性，藉由社會力量協助以改善低社經者的家庭閱讀活動不足的情形。 / Based on the value, importance and impact of reading, building reading ability continued to be concerned. And the family is one of the important environment where affect the children to make a rule of reading habits. So, the purpose of this study is to explore how sex and family socio-economic status affect the family reading activities, and what relations of the level of family reading activities, children reading behavior and reading attitudes. This study used questionnaires to sampling a total of 317 second grade children in 8 public schools of Taipei. And the research results showed that: girls and children of middle-high socio-economic status whose family reading activities, reading behavior and reading attitude is all better. In addition, family reading activities, reading behavior and reading attitude showed a significant positive correlation. Results can be deduced from the above, parents of their children may be due to gender stereotypes and to invest more heavily in the effort to engage in reading activities with daughter, and higher socio-economic status of parents, in addition to is not having a better position to provide a rich resource of reading, but also identify importance of reading ability, which family activity of reading is better. And family reading activities is more lively, their children’s reading behavior and reading attitude is better. And at the same time, a wealth of reading behavior can lead to read positive attitude. Based on the above findings, this study suggests that parents should play a more active role to reading with children, such as creating a fixed period of family reading time, to accompany their children in reading equal bets as far as possible. And children also can establish reading groups with their peers to share all kinds of books. On the other side, try to make full use of library resources from living surroundings. While the Government is considering to advance cooperation of the educational unit and internal affairs unit , depend on social forces to help to improve the low socio-economic families reading activities.