La competició de països, nacions, ciutats i regions per captar recursos, talent, infraestructures o esdeveniments, entre altres aspectes, ha provocat l’adveniment d’una lluita renovada per la singularitat, pel reconeixement i per la diferenciació, per una hegemonia simbòlica que cotitza a l’alça en el context d’una emergent economia de la identitat. En aquest context, els territoris cedeixen les seves projeccions habituals d’identitat territorial a una nouvinguda identitat simbòlica, gestionada, en part, mitjançant la transformació de territoris en marques. La determinació d’un estat de la qüestió amb voluntat holística, que endreci i alhora ordeni el que s’ha dit i el que s’ha fet sobre això, per tal de situar en perspectiva les implicacions inherents a la construcció de marques (branding) per a espais geogràfics, esdevé un dels objectius principals d’aquesta investigació, al qual s’hi arribarà amb l’ajut d’una triangulació metodològica d’investigació. En primer lloc, mitjançant una revisió amb voluntat interpretativa i crítica de la literatura existent vinculada a les marques de territori, en segon lloc per mitjà d’una consulta a un panel d’experts (mètode Delphi) i, finalment, i en tercer lloc, a través de l’estudi de tres marques de territori implícites (el Lluçanès, el Priorat i la vall de Camprodon) analitzades per mitjà de l’organització de tres grups focals de discussió (GFdD). Així mateix, la concreció d’un model teòric d’anàlisi per a la marca experiència individual amb el territori des d’una perspectiva transdisciplinària coincideix amb el segon gran objectiu que pretén abastar aquesta tesi doctoral. / La competición de países, naciones, ciudades y regiones para captar recursos, talento, infraestructuras o eventos, entre otros aspectos, ha provocado el advenimiento de una lucha renovada por la singularidad, por el reconocimiento y por la diferenciación, por una hegemonía simbólica que cotiza al alza en el contexto de una emergente economía de la identidad. En este escenario, los territorios ceden sus proyecciones habituales de identidad territorial a una recién llegada identidad simbólica, gestionada, en parte, mediante la transformación de territorios en marcas. La determinación de un estado de la cuestión con voluntad holística, que incorpore y a la vez ordene lo que se ha dicho y lo que se ha hecho al respecto, con el fin de situar en perspectiva las implicaciones inherentes a la construcción de marcas ('branding') para los espacios geográficos, resulta ser uno de los objetivos principales de este trabajo, al cual se llegará mediante una triangulación metodológica de investigación. En primer lugar, a través de una revisión pretendidamente interpretativa y crítica de la literatura existente vinculada a las marcas de territorio; en segundo lugar, por medio de una consulta a un panel de expertos (método Delphi); finalmente, y en tercer lugar, a partir del estudio de tres marcas de territorio implícitas (el Lluçanès, el Priorat y la vall de Camprodon) analizadas mediante la organización de tres grupos focales de discusión (GFdD). Asimismo, la concreción de un modelo teórico de análisis para la marca experiencia individual con el territorio desde una perspectiva transdisciplinaria coincide con el segundo gran objetivo que pretende alcanzar la presente tesis doctoral. / The competition between countries, nations, cities and regions to attract resources, talent, infrastructures or events, among others aspects, has caused the coming of a renew struggle for singularity, recognition and differentiation, for a symbolic hegemony that is rising in the context of an emerging economy of identity. In this context, places transfer their usual projections of place identity to a newly arrived symbolic identity negotiated partly by the transformation of places in brands. The determination of a current status of the issue with a holistic wish that organize and at the same time arrange what it is said and is done about the topic, in order to locate in view the inherent implications to the building of brands (branding) for geographic locations, becomes one of the main aims of this research, which is going to reach through the help of a methodological triangulation of investigation. Firstly, through checking the existent literature linked in the place brands with an interpretative and critic wish, secondly, by means of consulting an expert’s panel (Delphi method) and, finally and thirdly, through the study of three implicit place brands (el Lluçanès, el Priorat and the Camprodon’s valley) analyzed by the organization of three focal groups of discussion (FGoD). Likewise, the specification of a theoretical method of analysis for the individual experience brand with the places from an interdisciplinary perspective coincides with the second main aim that this doctoral thesis expects to reach.

Task of this work was to make analysis focused on current management of tourism in the city of Český Krumlov, models of other destinations and business enviroment. On basis of conclusion of those analysis were made posibilities of cooperation and comunication between business enviroment and Destination management ČK, and also were accepted specific steps to improve all activities of this organisation. Data gathered through managed interviews showed complex information of state of destination management in Czech Republic and abroad. In following comparation was found out, at what level is currently destionation managememt in Český Krumlov, Analysis of business enviroment defined relations, which can be improved and amplified, with privat enviroment of city. For purpose of creating communication base was designed specific platform Jourfix. As a next step suggestions for better organisation and coordination of activities of Destination management were defined, including its economic calculations. The main purpose was to correctly evaluate actual situation of this subject and to create specific solutions.

The aim of the thesis was to evaluate primary and secondary potential of the development of tourism in the destination Hluboká nad Vltavou and to propose, based on performed analyses, possibilities of strategic development of tourism along with defining priorities and proceedings. The theoretical part of the thesis introduces the problem. The analysis that followed was made with the help of marketing research. These were the basis for SWOT analyses with the definition of strong and weak points. The problem analysis then described the main problems and barriers of the monitored area.

This doctoral thesis approaches literary tourism initially from an historical perspective in order to define the phenomenon through a review of the existing academic literature in the field. The forms of literary tourism are analysed to provide a typology and from this the value of literary tourism is explained both from the visitor's point of view and the destination manager's. Current theories underpinning the existing literature on literary tourism, including Bourdieu's concept of cultural capital are reviewed. To extend the current state of research and to answer the research questions a case study of successful urban literary tourism is identified, in this case in Brittany, France. The uses of French literature in literary tourism are reviewed to provide a sound basis on which to examine French texts and tourist destinations. Novel methods of field research are developed to formalise and to make reproducible the methodology for this study and for future work drawing on, and seeking to combine both literary theory and ethnography. Following a pilot study on the French Riviera the full discovery instruments are designed and applied in fieldwork on the case destination, Concarneau, using the detective novel, The Yellow Dog, which is set in Concarneau. Analysis of the findings from this provide a new contribution to the field of literary theory, in the area of reader interpellation, and answer the research questions in the form of a new set of recommendations for DMOs and tourism stakeholders. From the empirical study that used Web 2.0 social media, only available since 2013, an analysis of which novels do stimulate literary tourism is presented for the first time. Out of the research process new methods have been evolved, and are presented in the conclusion, for the DMO to synthesise and leverage digital resources. This provides DMOs with interpretation processes for its managed heritage to use with its local stakeholders in hotels and in tourism businesses. Finally, an innovative conceptualisation of what constitutes tourism knowledge is proposed.

Traditionnellement, les migrants internes chinois migrent seuls et laissent derrière eux leurs époux et enfants. Depuis vingt ans, ils sont toutefois plus nombreux à migrer avec les membres de leur famille. Peu d’études ont été consacrées à ce type de migrants. Selon la théorie de la migration de Mincer, les migrants familiaux ne choisissent pas un lieu de destination de la même façon que les migrants individuels. Ils ne sont pas attirés par les mêmes facteurs que les migrants individuels. En nous basant sur la littérature sur le sujet, qui met en relief le rôle des facteurs économiques dans la décision de migrer, nous nous posons alors la question de recherche suivante : les facteurs économiques ont-ils plus d’incidence sur le choix de destination pour les individus que les familles. En contrepartie, ces derniers seraient, plus que ceux qui migrent seuls, motivés par des facteurs environnementaux ou socio-sanitaires? Nos analyses sont effectuées avec les données de l’Enquête chinoise dynamique sur les migrants de 2014, qui contient des informations sur 200 937 migrants résidant dans 346 villes, et de l’Annuaire statistique des villes chinoises. Les analyses statistiques sont réalisées avec un modèle logit conditionnel, qui permet de déduire, sachant qu’une migration a eu lieu, l’attractivité des villes liée à leurs caractéristiques géographiques, économiques, sociales ou encore environnementales. Nos résultats suggèrent que les migrants familiaux sont en effet moins motivés que les migrants individuels par des facteurs économiques favorables dans les villes de destination, tels que des revenus moyens élevés, une quantité élevée de dépenses dans l’immobilier, une proportion élevée d’entreprises privées et de travailleurs autonomes, un taux de chômage bas et une proportion élevée d’emplois dans le secteur secondaire. Nos résultats indiquent aussi que les migrants familiaux sont motivés par certaines caractéristiques socio-sanitaires telles que la quantité de dépenses dans l’éducation, les sciences et la technologie et de lits d’hôpitaux. Nous remarquons que ces effets sont plus forts chez les migrants ayant eu des enfants avant de migrer et vivant avec ceux-ci au moment de l’enquête. Nous notons par ailleurs que certains de ces résultats sont affectés par un effet d’âge, qui peut être confondu avec le cycle de vie familiale, les migrants familiaux étant en général plus âgés que ceux ou celles qui migrent seuls. / Traditionally, Chinese internal migrants migrate alone and leave behind their spouse and children. Over the past twenty years, more migrants have migrated with members of their nuclear family (Fan et al., 2011, Fan et Li, 2019, Duan et al., 2008). Few studies have been devoted to this type of migrants. According to Mincer’s migration theory (1977), family migrants do not choose a place of destination in the same way as individual migrants. They also are not attracted by the same pull factors as individual migrants. The purpose of our research is to address the following question: Do the economic factors have a greater impact on the destination choice of families when compared to individuals, the former being more motivated by environmental, social and health factors? Our analyzes are performed with data from the 2014 China Migrants Dynamic Survey, which contains information on 200,937 migrants residing in 346 cities, and the Statistical Yearbook of Chinese Cities. The statistical analyses are performed with a conditional logit model. The results indicate that family migrants are less motivated than individual migrants by favourable economic factors such as high average incomes, high proportion of private businesses and self-employed workers, high amount of spending on real estate, high proportion of high employment in the secondary sector and low unemployment rate. Our results also allow us to conclude that family migrants are motivated by certain social and health characteristics such as the quantity of hospital beds and the amount of expenditure on education, science, and technology. We note that these effects are more important among migrants who had children before migrating and living with them at the time of the survey. However, we observe that some of these results are due to an age effect.

Vi alla känner igen ordspråket “Borta bra men hemma bäst” men hur sant är det egentligen?  Turism har alltid funnits i någon form och kommer alltid att finnas i någon form. Som en konsekvens av globaliseringen under de senaste decennierna har länder runt om i världen kommit närmare än någonsin. Gränser är mer öppna än någonsin och i stort sett alla får och kan resa. Vissa upplever dock vissa resmål som farliga och skrämmande. Speciellt kvinnor. Denna studie syftar till att undersöka vilka faktorer som har störst påverkan när det kommer till vad som får kvinnor att känna sig trygga under sina resor. Vad har kvinnor för upplevelser av sina tidigare resor och vilka vanliga rädslor finns? Denna studie syftar till att söka svar på hur mycket kvinnors uppfattning om säkerhet väger upp i deras val av resmål, vilka faktorer som är viktigaste och vilka faktorer som gör att kvinnor avstår från en viss destination. Vidare är det av intresse för oss att i vår studie undersöka hur stor skillnad det är mellan äldre och yngre kvinnors val av resor. Studien bygger på ett frågeformulär samt litteraturanalys. Enkäten fick totalt 224 svar från svenska kvinnor i olika åldrar. Resultaten visar delade meningar om hur viktiga vissa faktorer är för säkerhetsuppfattning vid val av resmål. De tydligaste mönstren som resultaten tar fram är att kvinnor föredrar att resa i sällskap istället för ensamma. Dessutom är kvinnors största faktor när de väljer resmål bekvämlighet inte säkerhet, även om säkerhet fortfarande är en viktig faktor. Den mest påverkande faktorn som skapar den rädsla som kvinnor upplever är massmedier som tidningsartiklar och sociala medier. / There is a common Swedish saying that being abroad is good but at home is still always the best. Tourism has always existed in some form and is always going to exist in some form. As a consequence of the globalization of the last decades countries around the world have become closer than ever. Boarders are more open than ever before and pretty much everyone is allowed and capable to travel. However, some experience certain destinations as dangerous or scary. Especially females.  This study aims to research which factors have the biggest impact when it comes to what makes women feel safe during their travels. What do women have as an experience of their earlier travels and what common fears exist? This study aims to seek answers on how much women's perception of safety weighs up in their choice of destination, what factors are most important and what factors cause women to refrain from a particular destination. Furthermore it is of interest how big of a difference there is between older and younger women's choice of travel. The study is based on a questionnaire as well as literature analysis. The questionnaire got a total of 224 answers from Swedish women of different ages.  The results show divided opinions on just how important certain factors are for safety when choosing a destination. The most significant patterns that the results show is that women prefer to travel accompanied instead of alone. Furthermore, women's biggest factor when choosing a destination is comfort not safety, even though safety is still an important factor. The most influencing factor that creates the fear that women experience is mass media such as newspaper articles and social media.

近年來觀光產業的快速發展，使相關業者面臨激烈的競爭，旅遊目的地行銷的概念應運而生。隨著產業結構的轉型，地方都市無不透過觀光行銷來吸引投資者或遊客之進入，以增加自身競爭力，因應全球化下的競爭。 　　觀光意象是遊客對於一旅遊目的地所持的知覺、看法與印象的重組，其傳達遊客腦海中對旅遊目的地遊憩屬性的偏好，具有宣傳與行銷的功能。一般而言，觀光意象在遊客對目的地之選擇行為過程中扮演了重要的角色，具有良好觀光意象的旅遊目的地通常具有較高的吸引力，且正向的觀光意象對都市透過觀光收益來促進都市發展及經濟成長亦有顯著效果。觀光意象包含了遊客的認知與情感面，遊客將據其偏好選擇喜歡的目的地作為旅遊地點。然而，過去研究較少探討遊客主觀感受與其對地方之情感連結等心理層面對選擇行為之影響，據此，本研究以台北市貓空地區為例，以觀光意象作為前因變數，探討其對遊客之地方依附、旅遊品質、滿意度、選擇行為之影響路徑及各變數間之交互影響效果。 　　本研究以遊客問卷之設計，對非當地居民之遊客作為抽樣調查之對象，並以因素分析與結構方程模式作為資料分析方法，所得主要結果為：觀光意象對地方依附、旅遊品質與選擇行為有直接正向影響，而影響遊客對旅遊目的地選擇行為最重要的因素為地方依附。 / With the change of industry structure, tourism industry has become one of important industries in a city. Facing the competition under the global age, the concept of destination marketing has widely aroused attention because of fast development of tourism industry and keen competition among relative industry proprietors. Destination image is sum of beliefs, ideas and impressions that a person has of a destination. Destination image has been shown to be vital influence on travelers' travel behavior, that is, the urban with a positive and good image perceived by tourists can bring out the urban a significant effect on urban development and economic growth. A tourist's intent to visit a destination is determined by a combination of cognitive and affective image. Tourists usually develop emotional associations with destination where they're lovely to visit. However, very limited research has been conducted personal emotional or meanings tourists attach to the places they visited and experienced. Thus, the study takes Maokong Area of Taipei city for example, and the purpose of this paper is to examine the relationship among destination image, place attachment, trip quality, satisfaction, and traveling behavior. In research method, the survey was quantitative research oriented in order to understand visitors' ideas toward the destination images of Maokong area. Both factor analysis and structural equation modeling were used to analyze for the study. The major results of this research were found that destination image directly has positive influence on place attachment, trip quality, and traveling behavior, and place attachment is the most important cause to influence tourists' behavior.

This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of a whole country is place branding. Place branding is seen as a complex process which involves multiple parts of the country. In order to ease for brand managers and to develop the theory of place branding, Hanna and Rowley (2011) have developed a new model of place branding. The model is named the Strategic place brand management model (SPBM- model) and consists of components which are argued to be essential parts in the process of branding a place. Developing countries have a need for place branding practices in order to create economic growth. The SPBM-model could therefore be a useful contribution to the research field of place branding in developing countries. The research questions of this research was therefore firstly to see how Sri Lanka work with the components in the SPBM-model, and second to find out which components in the SPBM-model that can be seen as important based on Sri Lankan conditions. This to answer the purpose of this thesis: explore how the SPBM-model can be applied on the process of branding Sri Lanka. The study was made through a case study of the developing country of Sri Lanka. In order to gain data, seven semi-structured interviews were conducted with officials working with branding Sri Lanka as a tourism destination. By putting the SPBM-model on the Sri Lankan place branding process it can be interpreted that all components are tightly connected to each other, and some parts seems to be more important for Sri Lanka then others. If Sri Lanka put more time and effort in the three components of infrastructure, stakeholders and evaluation, also the other six components of the SPBM-model (identity, brand experience, WOM, architecture, communication andarticulation) indirect will be affected in a positive way.

With numerous artists coming to South Africa, the event industry is becoming congested with competition. This makes the production of a memorable visitor experience to events particularly challenging for the management of the event. Various aspects are required to occur when managing an event, and these contribute to the success and memorable experience of visitors. These aspects can either be controlled or uncontrolled by management. To ensure a successful event and memorable experience for visitors, event managers have to consider all of the various aspects that can be controlled within the event organisation when hosting a major music event. It is therefore important for management to ensure that the controllable key management aspects, also referred to as Critical Success Factors (CSFs), are implemented effectively and efficiently to ensure a memorable visitor experience. However, even though these management aspects (CSFs) may be familiar to event managers, the significance of what visitors regard as important concerning those aspects that would ensure a memorable visitor experience is, as yet, undefined. In addition, according to available literature, CSFs differ between the different events and different tourism organisations. Thus, CSFs identified at one event to ensure the successful management of a memorable visitor experience cannot be used at other events. Hosting major music events at various locations can be even more challenging as visitors attending major music events at different locations are a non-homogeneous market and so regard different aspects in different lights. Therefore, it is evident that the CSFs identified with regard to what visitors at one venue will consider as important will differ from those regarded as important at another venue, even when it is the same performer at each venue. Thus, it became critical to seek answers to the questions of what visitors to a major music event regarded as important CSFs and how did the importance of these CSFs differ between location and location? Therefore, the purpose of this study became the determination of the CSFs for managing the visitor experience at major music events in South Africa. The year 2011 was the first time that world-famous Neil Diamond had performed in South Africa. Neil Diamond performed four concerts at different locations (Johannesburg’s FNB stadium, Durban’s Moses Mabhida Stadium, Cape Town’s Greenpoint Stadium and at Port Elizabeth’s Nelson Mandela Stadium). This was the first time major music events had been held at these venues where one performing artist performed at all four different locations (cities). Thus, this event was the ideal opportunity to investigate. In order to realise the goal of the research, surveys were conducted at the four Neil Diamond concerts held, respectively, in Johannesburg (1 April, 2011), Durban (5 April, 2011), Port Elizabeth (8 April, 2011) and Cape Town (11 April, 2011) where, altogether, 1820 questionnaires were administered. The purpose of the first article was to determine what visitors at a major musical event regarded as critical management aspects, or as critical success factors (CSFs), for a memorable and satisfactory visitor experience. This was to aid major music event managers with information they could use to improve and ensure memorable visitor experiences in the future. A factor analysis was performed to determine the CSFs. Six factors were revealed, being General Management; Souvenirs; Marketing; Venue and Technical aspects; Accessibility and Parking; and Amenities and Catering. General Management, Venue and Technical aspects and Marketing were regarded as the most important CSFs for visitors to a major music event. It was subsequently confirmed that CSFs differed from one event to another. Thus it became clear that one set of CSFs cannot be used across each venue for events. By determining the CSFs, and through successfully managing these factors, major music events will ensure the retention of long term visitor goodwill, and so will remain competitive and sustainable. Neil Diamond presented four concerts at four different locations, The purpose of the second article was to determine the impact that location makes to the visitor experience at a major music event. Two-way frequency tables and Chi-square tests as well as ANOVAS and Turkey’s multiple comparisons were used to determine the differences between the four locations. Statistically significant differences were found, based on demographic, behavioural variables and motivational factors. Determining the effects these differences have provided major music event managers with superior knowledge in order to develop and manage future concerts at the differing destinations and locations. This research also help management to create a memorable visitor experience and so foster the promotion of future events more effectively to the target audiences, as well as potential sponsors. This specificity can also enhance bid documents for organisations and locations aiming at hosting major music events. This research revealed six critical success factors at a major music event. These CSFs can be used to enhance the visitor experience. However, it was also found that one set of CSFs cannot be used for every event as different locations regard different CSFs as being more important than others. Since major music events are often held at more than one location, it becomes critical to differentiate each location as the visitors to the various locations cannot be seen as homogeneous and so will have different needs and expectations. Thorough and informed knowledge of what is required for visitor satisfaction will not only ensure an improved event, but will enhance the visitor experience at such an event. This was the first time research was performed at major music events in South Africa that revealed the profile, motives, CSFs and spending behaviour of visitors to these events. Research not only provided information concerning the CSFs needed to manage the visitor experience at a major music event, but also provided an overall perspective of what visitors regard as important for a memorable visitor experience at four different geographic destinations hosting the same artist. This research contributes to the literature concerning the management of major music events and concerning the creation of memorable visitor experiences at these events. / Thesis (MA (Tourism Management))--North-West University, Potchefstroom Campus, 2012

Vår uppsats handlar om hembygdsföreningeni rollen som turistisk aktör. Vi granskar vilka drivkrafter som aktören uppvisar samt hur dessa påverkar synen på modernisering och digitalisering inom den egna föreningen. Vi vill också lyfta fram hembygdsförening som en vagga i vårt kulturarv. Att låta dåtidens levnadssätt gå hand i hand med nutidens digitaliserade levnadssätt kan göra ett modernt historiskt-och kunskapsmässigt samarbete för kommande generationer. Vidare diskuteras hur medvetenheten om dessa drivkrafter är viktiga för att balansera den konventionella synen på turism ur ett management perspektiv, tillsammans med den ideella föreningens mer psykosociala identitetsskapande syn. Vårt syfte är att definiera hur en hembygd arbetar med turism och hur stor roll turismen har inom föreningen. Vihar sedan använt oss av frågeställningar och en problemformulering där vi tagit upp olika hjälpmedel och undersökt vilka drivkrafter som får aktörerna att ta tag i vissa projekt och användandet av digitalisering. Vårt angreppssätt i dennauppsats är att använda oss av teori som ett ramverk för de påståenden och argument som presenteras i vår empiri och metod-del. Med stöd av vårt teoretiska angreppssätt tillsammans med intervjuresultaten är det vår förhoppning att tydliggöra betydelsen av kulturarvsturismen.Genom kvalitativa intervjuer tar vi upp begreppet kulturarv och förklarar dess innebörd på ett konkret sett. Vi träffar äldre människor där många har minnen från förr och med egna ord kan återspegla historien. I vår uppsats har vi redogjort för Sveriges kulturarvshistoria inom hembygdsföreningar, där vi analyserar de drivkrafter som ligger bakom arbetet med att bevara Sveriges historia hos de enskilda aktörerna. Vår bakgrund inom medieteknik gör att vårt arbete präglas av en världsbild där tekniken är ett verktyg som underlättar utvecklingen av produkter inom turism. Genom insamlat resultat ser vi att aktörerna är överens om att vår historia om hembygdsföreningar och kulturarv behöver bevaras för att människan ska kunna känna en gemenskap och trygghet till sin hembygd. Kulturarvet kan också användas som ett verktyg för att framföra kunskap till olika generationer och vidare kan den digitala utvecklingen av kulturarvsattraktioner nå ut till fler människor i framtiden på ett mer interaktivt sätt. I vår uppsats har vi också kommit fram till att kulturarvsattraktioner spelar en viktig roll inom upplevelseturism på många olika plan genom att studera drivkrafter hos de eldsjälar som erbjuder omgivningen något varaktigt och minnesvärt, som räcker långt framöver. / Our essay revolves around the local history associations and the actors within it as part of the tourism sector. We have researched the driving-forces that these actors possess, their view on modernization and digitalization within the association. With this paper we also want to highlight that local history associations works as a cradle for our cultural heritage. These actors want the life of past times to go hand-in-hand with the digital lifestyle of modern times, which will contribute with historical knowledge for future generations.Furthermore,we discuss how these driving-forces are an important part of the balance between the conventional view on tourism from a management perspective, and the non-profit association’s psycho-social view. Our purpose is to define how local history works within tourism and how big of a role it has within the associations. We discuss different tools at hand and explore what driving-forces that get the actors to use digitalization in certain projects. The method of our essay is to use a theory as a framework for thestatements and arguments that are introduced in our empirical data. With the support of our theory and the results of the interviews, it is our hope to clarify the meaning of cultural heritage site tourism and how the actors work within it.We have used qualitative interviews to discuss the concept of heritage sites and to explain its meaning in a concrete way. We have met with elderly people and made it possible for them to share their memories from past times while also exploring their role within heritage site tourism. In this essay we described the heritage site through local history associations, where we analyze the underlying driving-forces behind the work of individual actors as they attempt to preserve the history of Sweden. This essay also presents the concept of interactive digital storytelling where technology functions as a tool that simplify development of the tourism product . As a conclusion our results show that the actors agreed upon that our history in terms of local history associations and heritage sites needs to be preserved, so that future generations do not lose the feeling of safety and a sense of belonging that comes from being part of a community in their local home environment. The cultural heritage site can be used as a tool to present knowledge to different generations through the means of digital development, the heritage sites can reach a wider audience in the future by presenting interactive modern day solutions.In our essay, we have also found that cultural heritage sites plays an important role in leisure tourism on many different levels through driving-forces of the individuals that offer their surrounding something memorable that will last for eternity.