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Showing 11 to 14 of 14 (0.047 seconds)Spelling suggestions: "subject:"customer choice"" "subject:"bustomer choice""
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Dynamic Control Mechanism For Customer Buy Down BehaviorGirirengan, S 10 1900 (has links)
Revenue Management (RM) has become one of the most successful application areas of
Operation Research. What started off as an obscure practice among few airlines in U.S
in early seventies, has attained the status of mainstream business practice, thanks to
the major success enjoyed by companies applying RM. Over the same period, academic
and industrial research on the methodology of RM has also grown rapidly. Despite the
vast technical literature on the subject of revenue management, relatively few papers
explicitly model the customer’s choice behavior. Such a behavior of customers could
have major impact on revenue realized by an organization. Motivated by this, we focus
on addressing the problem faced by a seller who serves customers exhibiting buy-down
behavior. We address two important problems faced by a seller with few perishable
goods. His objective is to obtain maximum revenue possible by sales of his perishable
goods. The seller now potentially faces the problem of fixing the price of the products
and then control the availability of products so as to maximize his revenue by minimizing the number of customers who buy-down.
The first problem is the multi-product pricing problem where we consider a monop-
olistic market situation in which a seller has some quantities of perishable goods under
his disposal. The seller has the option of adding few additional features to the base
product(perishable good) and thereby differentiating the products to cater to different market segments. Adding each additional feature involves certain cost and there are no restrictions on the availability of the features except that a feature can be added to the base product atmost once . The customers are price-sensitive and the seller is aware of the price-demand relationship of the various customer segments. A customer looking
for a product buys the product if and only if the price is less than his reservation price. The sellers’ problem is to identify the price and bundling of features for the various customer segments so as to generate maximum possible revenue. We develop a Mixed
integer non-linear mathematical programming model for the problem. We then split the
problem into pricing problem and bundling problem and solve them sequentially. We
finally provide a numeric example to illustrate the solution procedure.
Once the prices are fixed, the next problem is to control the availability of products
so as to prevent the buy-down behavior of the customers. We deal with the situation of
a seller with two substitutable products. The price of both products are fixed over entire selling period. In a traditional control mechanism structure if the sequence of arrival of customers are known, then it becomes trivial to solve the problem of setting control limits which would prevent buy-down behavior. But in reality it never happens that the seller knows the arrival sequence. Hence in this study to isolate the effect of arrival sequence from other complexities like demand variability, we assume a deterministic demand for both the products but the arrival sequence is randomized.
We initially analyze the above described problem and develop a static control mech-
anism. We show that the static control mechanism is asymptotically equivalent to the
traditional selling mechanism. Then we move on to make modification in the static con-
trol mechanism and make it a dynamic control mechanism such that it will respond to the buy-down customers. In order to analyze the performance of dynamic control mechanism, we build a simulation model that would compare traditional selling mechanism and dynamic control mechanism. Statistical analysis is then done on the simulation results. It is shown that for all values of buy-down proportion, on an average the dynamic control
mechanism outperforms the traditional control mechanism. Further there is a trend in revenues generated depending upon the buy-down proportion which is also explained. The chapter concludes with operating guidelines for better revenue realization.
The organization of the thesis is as follows. In chapter 2, we present the literature survey. We start off with the history of RM and proceed to discuss the inventory control problems in RM in detail. Then we discuss literatures dealing with customer choice behavior.
In chapter 3, we define and model the multi - product pricing problem. We present a mixed integer non-linear mathematical program to model the pricing problem. The solution to this problem is divided into two sub problems - the pricing problem and the
bundling problem. Solution methodologies for both sub - problem are given and the chapter concludes with a numerical illustration for a 3 - product pricing problem.
In chapter 4, we define and address the inventory control problem for a two product
case when customers exhibit buy-down nature. We develop a static control mechanism and study its properties. Then we move on to the dynamic control mechanism which would suit real - world conditions. Finally we study the quality of developed methodology using statistical testing methods.
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Determinant attributes of customer choice of banks, supplying mortgage productsKotykhov, Mikhail Unknown Date (has links)
The following research study attempts to identify the determinant factors, affecting the customer choice among alternative suppliers of mortgage products. The other objective of the study is to evaluate the role of bank brand in the customer choice of mortgage provider. The Analytic Hierarchy Process is employed as the research methodology. Research results suggest that cost-related factors (interest rate, borrowing limit and application costs), and one service-related factor (speed of decision) are determinant for the choice among alternative mortgage providers. However, brand-related factors, such as bank reputation and recommendations, are not found to have a significant effect on the customer choice. The method of brand value calculation, developed in the study requires further research to explain the role of brand in customer decision-making.
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Kundens val av bank för värdepappershandel : En kvantitativ studie som undersöker bakomliggande faktorer till kundens val av bank för värdepappershandel / The customer’s choice of bank for securities trading : A quantitative study that examines underlying factors for the customer’s choice of bank for securities tradingHosseini, Ramtin Danosh, Abid Zeed, Ali January 2021 (has links)
Intresset för att handla med värdepapper har under senare år ökat succesivt bland svenska hushåll. För banker innebär detta en möjlighet till att öka intäkterna, men på grund av att bankerna verkar i en konkurrensintensiv bransch behöver bankerna arbeta proaktivt för att bemöta kundernas preferenser. Tidigare forskning har framhävt att bankens varumärke, relativa prissättning och digitala användarvänlighet är framträdande faktorer vid kundens val av bank i allmänhet. I denna studie appliceras dessa faktorer och testar deras påverkan för kundens val av bank för värdepappershandel. För att testa faktorernas påverkan har en kvantitativ studie genomförts via en internetenkät som resulterade i empiriska data från 130 respondenter. Resultatet har sedan presenterats genom statistiska metoder för att sedan analyseras. Resultatet som presenteras påvisar att bankernas relativa prissättning är en påverkande faktor till kundens val av bank för värdepappershandel. Däremot kunde resultatet inte påvisa att varumärke och användarvänlighet har en påverkan på kundens val av bank för värdepappershandel vilket gör att resultatet för denna studie skiljer sig från vad tidigare forskning påvisat för kundens val av bank. För att kunderna skall välja banken för att bedriva värdepappershandel är det en god idé för bankerna att arbeta kostnadseffektivt för att kunna erbjuda låga priser och således bli konkurrenskraftiga inom värdepappershandeln. / The interest in trading in securities had increased gradually in recent years among Swedish households. For banks, this means an opportunity to increase revenues, but due to the fact that banks operate in a competitive industry, the banks need to work proactively to meet customer preferences. Previous research has emphasized that the bank’s brand, relative pricing and digital user-friendliness are prominent factors in the customer’s choice of bank in general. In this study, these factors are applied to test their impact on the customer’s choice of bank for securities trading. To test the influence of the factors, a quantitative study was conducted through an internet survey which resulted in empirical from 130 respondents. The results are presented using statistical methods and are thereafter analyzed. The results presented show that the banks’ relative pricing is a determining factor in the customer’s choice of bank for securities trading. However, the results could not show that brand and user-friendliness have a significant impact on the customer’s choice of bank for securities trading, which means that the result for this study differ from previous research findings for customer’s choice of bank. In order for customers to choose the bank to conduct securities trading, it is a good idea for the banks to work cost-effectively to be able to offer low prices and thus become competitive in securities trading.
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”Maten är kass, men lärarna är snälla” : Recensioner av gymnasieskolor - ett beslutsunderlag för gymnasievalet på skolmarknaden / ”The food is crappy, but the teachers are kind” : Reviews of schools – basis for decision-making for upper secondary school election on a school marketBarakat, Mohammed, Östergren, Rolf January 2019 (has links)
Syfte och frågeställningar Syftet med uppsatsen är att få en förståelse för vad det är elever som söker till gymnasieskolan kan tänkas möta då de läser recensionstexter. Syftet är således att kartlägga recensionssystemets omfattning och innehåll kvantitativt; vad som tas upp i recensionstexterna, samt att undersöka hur recensionstexterna är konstruerade. Avslutningsvis syftar uppsatsen till att diskutera recensionssystemet i en större samhällskontext - som ett resultat av och en del i vår samtid. Vilka ämnen och teman förekommer i recensionstexter av gymnasieskolor samt hur frekvent är förekomsten? Hur värderas (positivt, negativt eller neutralt) de olika temana i recensionerna? På vilket sätt är recensionstexterna konstruerade och hur kan det tolkas? På vilket sätt framträder en skolmarknadsdiskurs i recensionstexterna? Metod De kvantitativa frågorna undersöks genom en innehållsanalys av slumpmässigt utvalda recensioner på gymnasieskolor i Stockholms län. De förekomna orden kvantifieras och delas in i teman, kategorieroch subkategorier. En bedömning görs även utifrån om de förekomna orden lyfts i en positiv, negativ eller neutral kontext. Den kvalitativa delen utgörs av en textanalys inspirerad av diskursanalysen. Av ett antal utvalda recensioner, baserat på dess innehållsliga relevans, analyseras dessa semantiskt med diskursanalytiska verktyg. I diskussions- och analysdelen behandlas resultatet utifrån det teoretiska ramverket och tidigare forskning. Resultat Av innehållsanalysen framgår att de vanligast förekommande temana var allmänna värdeomdömen om skolan, att kommentera lärare samt skolans upplägg och utbildningens kvalité. Det är även vanligt att sociala aspekter så som atmosfär och gemenskap lyfts fram i recensionerna. Av den kvalitativa delen framgår det att recensenterna uttrycker sig på ett sätt som speglar skolmarknadsdiskursen. I somliga fall framgår tydligt hur recensenten anammat skolmarknadsdiskursen. Slutsats Resultatet indikerar att recensionssystemet riskerar att generera segregerande effekter. Framförallt utifrån den asymmetriska tillgången av information och att skola och identitet knyts allt närmare varandra. Detta förtydligas och ställs på sin spets i hur recensionerna är konstruerade och kan, i vissa fall, tänkas vara svårare att bearbeta då gemene elev tenderar att se recensenter som objektiva (till skillnad från övrig tillgänglig information). / Aim The aim with this study is to explore what kind of information pupils, searching for upper secondary school, might get from reading reviews of schools. The purpose is thus to quantify the scope and content of the review system quantitatively; what is mentioned in the review texts, and to examine how the review are textually constructed. Finally, the paper aims to discuss the review system in a larger social context - as a result of and a part of our time. What topics occur in reviews of upper secondary schools and how frequent is the occurrence? How are the different themes in the reviews valued (positive, negative or neutral)? In what way are the review texts constructed and how can it be interpreted? In what way does a school market discourse appear in the reviews? Method The quantitative questions are examined through a content analysis on randomly selected reviews of upper secondary schools in Stockholm County. The words in question are quantified and divided into themes, categories and subcategories. An assessment is also made based on whether the existing words are lifted in a positive, negative or neutral context. The qualitative part consists of a text analysis inspired by the discourse analysis. From a number of selected reviews, based on its substantive relevance, these are semantically analyzed with discourse analytics tools. In a merged discussion and analysis section, the result is treated on the basis of the theoretical framework and previous research. Results The content analysis shows that the most common themes were general value reviews of the school, commenting on teachers and the school's structure and the quality of the education. It is also common to mention social aspects such as atmosphere and cohesion. From the qualitative part it appears that the reviewers express themselves in a way that reflects the school market discourse. In some cases, it is clear that the reviewer has adopted the school market discourse. Conclusion The result indicates that the review system risks generating segregating effects. Especially based on the asymmetric availability of information and the fact that school and identity are getting more connected. This is clarified and put on its tip in how the reviews are constructed and, in some cases, may be more difficult to process when the common student tends to see reviewers as objective (in contrast to other available sources of information).
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