The purpose of this study is to identify why customers choose to cancel their purchases in an e-commerce checkout process and then develop a solution to the problem, which is presented in a prototype. The survey methods that are used to find the functional weaknesses is a usability test with think aloud and an interview. The collected data is categorized and grouped to obtain a result of what affects the customer to abandon the checkout. The most important aspects of why the customers choose to leave is that effectiveness, learnability and accommodation of the checkout is not fulfilled, which is a part of the checkout usability. The customers' user experiences should also be in focus in a checkout process, as their feelings about a difficult moment make them leave the checkout. The result indicated that customers prefer a checkout that has more prominent steps and fewer actions, and that sensitive data should not be repeated more than once. When these customizations are made for the target audience, the usability and user experience are increased, which leads to a higher trust for the company. These actions can lead to customers completing their purchases.

People decide within seconds whether or not they are interested in something. It is therefore crucial to deliver a good presentation of a product to provide the consumer with a good first impression. The present study investigates the issues related to Västerås Flygmuseum´s website, focusing on the first impression given by its homepage, and advises for further improvements. The following two are the focuses of the research. First, it is examined how the amount of information in the homepage is related to the first impression of the page itself. The second focus is how to properly convey this information to different audiences. The methodology used was a combination of a quantitative and a qualitative method. A survey was first launched, followed by a usability test on a selected audience. The outcome revealed that visual complexity makes the navigation difficult. Users prefer simple and clear homepages that will guide them to other, more specific sections of the website, in order to acquire all the information needed. Västerås Flygmuseum is therefore advised to present only the essential information on the homepage and to include links to other subsections of the website.

The focus of this paper is to research a general need on E-commerce websites, and a specific need on websites in the textile industry. The purpose is to get an understanding of what consumers find important when shopping online. The research methods include participants who are experienced with either shopping online and/or the textile industry. The results of the research was made into a development proposal for a company in the textile industry. Their goal is to increase sales and explore new tools for selling their products. The development proposal was made to cater the company's needs.

The aim of this bachelor thesis is to examine how medical librarians relate to their occupational identity and mediation of information. New technology and new ways of communicating information have influenced the profession of medical librarians and their duties, why it is important to examine their occupational identity. The research questions are: How do medical librarians perceive and relate to their occupational identity and as information intermediaries? How do medical librarians relate to their duties? The method used in this study is semi-structured interviews and the empirical information was analyzed using qualitative content analysis. The theory used for analyzing the results is Anders Øroms theory about six different identites which occurred in line with the development of society. The conclusion is that medical librarians have different and complex perceptions of their occupational identities but quite similar perceptions regarding their duties. One of Anders Øroms identities regarding mediation of information is the identity that suits medical librarians best. After further analysis using Øroms theory the need to add two identities emerged, one identity regarding information service and one about communication. By adding those two identities it is easier to understand the connection to the occupational identity of medical librarians.

The aim of this bachelor’s thesis is to develop knowledge about the professionalization development of the librarians in Sweden and what it has resulted in, mainly in terms of professional status. What has been the content of the professionalization agenda for the librarians? Is professionalization an efficient way forward in order to enhance the status of the profession? The thesis suggests that probably there are other methods to be explored in order to increase the status of the librarians.

The purpose of this bachelor thesis is to study what views 15-16 years old teenagers, living in the Swedish countryside, have about public libraries. The method chosen for this study is focus group interviews with both library users and none-library users included. A theoretical method called The four spaces (Jochumsen, Hvenegaard Rasmussen & Skot-Hansen, 2012) has been used to analyse the empirical material.15 teenagers were part of this study and the result shows that the teenagers have a traditional view of public libraries, which means that they only see it as a place to borrow books and where one has to be quiet in order to not disturb other visitors. A conclusion is that if teenagers living in the countryside are to change their views about public libraries, the public libraries need to change their activities for this particular age group. Because today they feel like it’s not the most interesting place to visit.

The aim of this bachelor thesis is to explore how librarians in public schools in Sweden works with the informations literacy of their pupils. The study is done with semistructured interviews conducted with seven school librarians and with help from previous research done on this subject. Focus is also put to the relationship between teacher and librarian when educating elemantary school student about informationseeking and proper source critisism. We also take a further stand by examing how the librarians worked with the digital literacy of their students and what their main challenges and problems are when they are teaching students about searching for informations online. The thesis are built upon the research of Louise Limberg and Lena Folkesson, among others in this field. Our results show that the school librarians struggled. to a large degree with collaborating with the teachers. According to our interviewess they often have to be very asservite in order to schedule lessons in information seeking. There also seemed to be an uncertainty among the teachers as to what the school librarians role in the education system is. The interviewed librarians also found the decreasing ability of information seeking among the students to be a problem in their work.

The ability to read and write is essential to be able to live and function as an adult in today’s information and knowledge intensive society. Both public libraries and preschools have a duty to promote reading to children, but how their reading promotional activites are carried out varies. In the autumn of 2016 84 percent of all children in Sweden aged between one and five attended preschool and through collaborations between public libraries and preschools reading can be promoted to the majority of Swedish children. The aim of this study is to map how public libraries and preschools work together with reading promotion and how they view future collaborations, as well as to investigate what organisational factors that affect these partnerships. Surveys have been sent out to all main public libraries in Sweden’s 290 municipalities, and 215 completed surveys have been returned. The results shows that there is a significant amount of collaborations between public libraries and preschools in reading promotional purposes and that the public libraries use several approaches for these activities. The results also show that organisational factors such as financial circumstances and policies are of a big significance and that they affect these partnerships. It is possible to see a great interest amongst the public libraries for collaborations with preschools for reading promotional purposes, both now and in the future. Public libraries and preschools have similar missions regarding the promotion of reading, and this means that there is an opportunity for increased collaborations in the future.

This thesis explores requirements for a health website made to support Cuba’s and its people’s development, in terms of improved health and wellbeing, through access to user-centred online health information. The study uses semi-structured interviews to investigate how health information is accessed in Cuba today, the need for certain types of health information, and the role of the currently limited internet access in Cuba. The study shows that Cubans often turn to friends, family, and contacts to access health information, due to the slow process of accessing it through the local clinics and the limited possibilities of accessing it online. The study also shows there is a demand for a wider range of health information than what is currently accessible from official sources, in addition to health information that is adapted specifically to Cuban conditions. Employing research based around health website and low-bandwidth design, the study uses the requirements established from the interviews as a basis in the production of a development proposal for a Cuban, user-centred health website.

The purpose of this study was to investigate the ways in which Swedish library policies embed the requirements regarding people with a mother tongue other than Swedish and the Swedish minority languages, specified in the Swedish library law. The research questions were: What services do public libraries offer people with a mother tongue other than Swedish? What conceptions of the library’s possibilities to work with integration do the library policies mediate? Are there any differences regarding how integration is worked with in municipalities that are high in numbers of foreign born inhabitants, compared to those municipalities that are low in numbers of foreign born inhabitants? In order to answer these queries a sample of library policies from 16 municipalities were chosen by amount of foreign born inhabitants. Eight were chosen with high numbers, and eight with low numbers. These policies were analysed using discourse analysis and two theories: Ragnar Audunson’s theory regarding high- and lowintensive meetingplaces, and Robert D. Putnam’s theory regarding bonding and bridging as two ways to build social capital. The study showed that the services offered to people with a mother tongue other than Swedish and the Swedish minority languages, were mainly centered around an expanded collection of media in foreign languages, language cafés, library viewings, and providing an open meeting place. The most common conceptions of the library’s role in integration were the conception of the library as a meeting place, and the conception of increasing multi language in the collection and in the cooperation with other actors and organisations. The differences found between municipalities with a high number of foreign born inhabitants, in comparison to those with low numbers, were marginal, and possibly caused by other factors than those mentioned above. It was clear that next to all library policies expressed a view of the library as a lowintensive meeting place in accordance with Audunson’s theory. It was also found that both concepts of Putnams’ bonding and bridging, were applicable to the activities that suppousedly are to take place in these libraries. Hence, the library ought to be an excellent place for people to build social capital.