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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

An evaluation of online participatory planning spaces : a case study of the Oak Hill Parkway Virtual Open House

Ettelman, Benjamin Lamond 06 October 2014 (has links)
State planning and transportation agencies continually face the escalating problem of increasing needs coupled with limited financial resources to meet those needs. In this difficult fiscal environment, the importance of meaningfully involving the public in the decisions that shape the future of our cities and regions becomes even more amplified. Proactively working with the public to gain buy-in from the early stages of the planning process is one of the most effective strategies to reduce project costs. The classic process in which state planning and transportation agencies have engaged the public is no longer an effective or efficient model as public meeting attendance has consistently decreased. As technology continues to shape the way that the public communicates with each other and their government, the onus falls on state planning and transportation agencies not only to continue to provide the traditional methods of engagement, but to look for new and innovative ways to gain increased public participation in the planning process. The traditional methods of public engagement will always be an important part of the planning process, but discovering the effectiveness of emerging technologies in order to develop new best practices for public engagement is the charge of the future. This report will evaluate whether a) online participatory planning spaces expand participation in the planning process and b) examine how evaluative metrics gathered by using online tools can inform decision makers of the utility of virtual planning spaces. This report will then present an evaluative criteria in order to establish a baseline by which to assess the performance of public involvement processes. This report will then present a case study of the Oak Hill Parkway Virtual Open House Pilot Project, a pilot study conducted in Austin, Texas to test the effectiveness of online participatory planning spaces in the field. This report will also share the results of interviews with Oak Hill Parkway Project representatives regarding the usefulness of virtual planning spaces. The report will conclude with a discussion of lessons learned and future research needs. / text
2

Návrh mezinárodní marketingové strategie vybraných událostí pro vybranou příspěvkovou organizaci města Brna / International Marketing Strategy Proposal of Selected Events for Selected Contributory Organization of the City of Brno

Tatarová, Barbora January 2020 (has links)
This thesis deals with the proposed marketing strategy of selected events for the contributory organization, TIC BRNO and provides recommendations for the organization. The first section describes the individual goals of the work. The theoretical section briefly outlines the basic terminology necessary for understanding the topic. This section is devoted to marketing, international marketing, marketing strategy and destination marketing. The majority of the theoretical section concentrates on digital marketing, social marketing and marketing mix. The analytical section analyzes the current state of the contributory organization and selected events. The practical section mainly contains the interpretation of the marketing strategy proposal for the visibility of selected events abroad in order to attract new foreign tourists.
3

”Maten är kass, men lärarna är snälla” : Recensioner av gymnasieskolor - ett beslutsunderlag för gymnasievalet på skolmarknaden / ”The food is crappy, but the teachers are kind” : Reviews of schools – basis for decision-making for upper secondary school election on a school market

Barakat, Mohammed, Östergren, Rolf January 2019 (has links)
Syfte och frågeställningar Syftet med uppsatsen är att få en förståelse för vad det är elever som söker till gymnasieskolan kan tänkas möta då de läser recensionstexter. Syftet är således att kartlägga recensionssystemets omfattning och innehåll kvantitativt; vad som tas upp i recensionstexterna, samt att undersöka hur recensionstexterna är konstruerade. Avslutningsvis syftar uppsatsen till att diskutera recensionssystemet i en större samhällskontext - som ett resultat av och en del i vår samtid. Vilka ämnen och teman förekommer i recensionstexter av gymnasieskolor samt hur frekvent är förekomsten?  Hur värderas (positivt, negativt eller neutralt) de olika temana i recensionerna?  På vilket sätt är recensionstexterna konstruerade och hur kan det tolkas? På vilket sätt framträder en skolmarknadsdiskurs i recensionstexterna? Metod De kvantitativa frågorna undersöks genom en innehållsanalys av slumpmässigt utvalda recensioner på gymnasieskolor i Stockholms län. De förekomna orden kvantifieras och delas in i teman, kategorieroch subkategorier. En bedömning görs även utifrån om de förekomna orden lyfts i en positiv, negativ eller neutral kontext. Den kvalitativa delen utgörs av en textanalys inspirerad av diskursanalysen. Av ett antal utvalda recensioner, baserat på dess innehållsliga relevans, analyseras dessa semantiskt med diskursanalytiska verktyg. I diskussions- och analysdelen behandlas resultatet utifrån det teoretiska ramverket och tidigare forskning.  Resultat Av innehållsanalysen framgår att de vanligast förekommande temana var allmänna värdeomdömen om skolan, att kommentera lärare samt skolans upplägg och utbildningens kvalité. Det är även vanligt att sociala aspekter så som atmosfär och gemenskap lyfts fram i recensionerna. Av den kvalitativa delen framgår det att recensenterna uttrycker sig på ett sätt som speglar skolmarknadsdiskursen. I somliga fall framgår tydligt hur recensenten anammat skolmarknadsdiskursen. Slutsats Resultatet indikerar att recensionssystemet riskerar att generera segregerande effekter. Framförallt utifrån den asymmetriska tillgången av information och att skola och identitet knyts allt närmare varandra. Detta förtydligas och ställs på sin spets i hur recensionerna är konstruerade och kan, i vissa fall, tänkas vara svårare att bearbeta då gemene elev tenderar att se recensenter som objektiva (till skillnad från övrig tillgänglig information). / Aim The aim with this study is to explore what kind of information pupils, searching for upper secondary school, might get from reading reviews of schools. The purpose is thus to quantify the scope and content of the review system quantitatively; what is mentioned in the review texts, and to examine how the review are textually constructed. Finally, the paper aims to discuss the review system in a larger social context - as a result of and a part of our time. What topics occur in reviews of upper secondary schools and how frequent is the occurrence? How are the different themes in the reviews valued (positive, negative or neutral)? In what way are the review texts constructed and how can it be interpreted? In what way does a school market discourse appear in the reviews? Method The quantitative questions are examined through a content analysis on randomly selected reviews of upper secondary schools in Stockholm County. The words in question are quantified and divided into themes, categories and subcategories. An assessment is also made based on whether the existing words are lifted in a positive, negative or neutral context. The qualitative part consists of a text analysis inspired by the discourse analysis. From a number of selected reviews, based on its substantive relevance, these are semantically analyzed with discourse analytics tools. In a merged discussion and analysis section, the result is treated on the basis of the theoretical framework and previous research. Results The content analysis shows that the most common themes were general value reviews of the school, commenting on teachers and the school's structure and the quality of the education. It is also common to mention social aspects such as atmosphere and cohesion. From the qualitative part it appears that the reviewers express themselves in a way that reflects the school market discourse. In some cases, it is clear that the reviewer has adopted the school market discourse.  Conclusion The result indicates that the review system risks generating segregating effects. Especially based on the asymmetric availability of information and the fact that school and identity are getting more connected. This is clarified and put on its tip in how the reviews are constructed and, in some cases, may be more difficult to process when the common student tends to see reviewers as objective (in contrast to other available sources of information).

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