The role of a municipality is to make sure that their citizens are pleased and that the community is constantly evolving. The number of municipalities that are actively working with their communication is increasing as well as the municipalities acknowledging the opportunities with social media. The municipality of Härjedalen is facing different challenges while at the same time not having a presence on social media. It is, therefore, interesting to explore how the municipality work to further develop their community. The aim of this study is to highlight and problematize a group of Härjedalen’s citizens’ different views and opinions on their municipality, their work with communication and the function of the community in general. It strives to understand the citizen’s expectations on the municipality and research how big the support for the organization’s use of social media is. Four focus groups with the citizens of the municipality were held for this study and were furthermore analyzed with the help of Grunig and Hunts models on Public Relations, Habermas theory of communicative action and Sztompkas theory on trust. The study shows that the citizens in general have negative views on the municipality and their communication. They perceive it as unmodern, difficult to understand and that the municipality lack a dialogue with its citizens. Moreover, they would prefer that the municipality began to use social media as it would lead to a better communication between the two parties. The results imply that for communities to function well it is important for them to actively work with their communication. They also show how digital platforms are popular among the citizens of Härjedalen and that organization’s in the public sector should utilize them for their success.

The purpose of this thesis is to examine CSR communicationoriginating from two very different sectors – the fast-foodsector and the public-transport sector. This is done through amixed-methods approach combining a qualitative andquantitative research design. The study is based on contentthat was published during 2014 on Facebook andTwitter. In a comparative study similarities and differenceswill be analyzed with the aim to shed some light on how thedifferent sectors use CSR and with what intent. Thequantitative study showed that CSR communicationfrom the fast-food sector was more extensive than CSRcommunication from the public-transport sector. Thequalitative study suggested that both industries to a greatextent use the same communication strategies whencommunicating issues relating to CSR.

"We are you. You are us. TOGETHER we are The Fooo Conspiracy": a case study of The Fooo Conspiracys usage of social media for marketing purposes.In this essay I examine how the Swedish boyband The Fooo Conspiracy have used social media for marketing purposes. My purpose was to examine how the Fooo Conspiracy used social media for marketing purposes when the band was launched. My purpose was also to examine why they chose to market themselves primarily through social media when they were launched, what the intended target group was, how the band promoted themselves to them and what disadvantages there was to using social media for marketing purposes versus traditional media.In order to do this I did a case study which included an interview with their former manager Daff Kjellström and a thematic content analysis of the bands YouTube-, Instagram- and Twitter accounts. The theories I chose to use was marketing in social media, the standardization of popular music, the young audience and the mass media teenage culture, and media convergence and the participatory culture.The results showed that even though The Fooo Conspiracy are marketed as a band that became known through social media, they were exposed in the traditional media early on in their career. This was because they were given the opportunity to be Justin Biebers opening act when he visited Sweden in april 2013, which was the month that The Fooo Conspiracy was launched. The results also showed that the way they use their social media has made the fans involved in their career and created a bond between themselves and their fans.

Referring to the Corporate Citizenship responsibility from the consumers perspective, consumers should be informed about Corporate Citizenship responsibility actions in order to educate them and make them more sensitive towards the dynamic role they are given.

Denna studie fokuserar på hur lokalt baserade journalister i Kalmarområdet tar ställning när de använder sociala medier i sitt arbete. Hur medvetna är de när de använder sociala medier, och var drar de gränsen mellan offentlig och privat information? Denna studie är baserad på teorier om det offentliga rummet, journalistisk etik och medborgarjournalistik. Vi har gjort en enkät med journalister i Kalmarområdet som arbetar med press, TV och radio. Resultatet visar att en stor del av journalisterna anser att information från sociala medier är offentligt och att det är legitimerat att använda sig av denna information i det journalistiska arbetet. Studien visar också att trovärdigheten är viktigast när journalister använder information från sociala medier i sitt arbete. / This study is focusing on how local journalists in the Kalmar area in Sweden contemplate and take stand when they use social media in their work. With how much caution do they approach social media, and where do they draw the line between private and public information? This study is based on theories about the public sphere, journalistic ethics and citizen journalism. We did a survey with journalists in the Kalmar area who works with newspaper, television and radio. The result shows that most journalists consider information from social media to be public and that a large amount of journalists think that it is legitimate to use that information in their work. It also shows that reliability is the most important considerations for journalists when they search for and use social media in their work.

Enligt Sveriges folkhälsoenkät är psykisk ohälsa som bland annat depression och ångest, brist på tillit och sociala relationer vanligt förekommande hos personer med funktionsnedsättning och funktionshinder. För att förbättra den upplevda psykiska och sociala hälsan är deltagandet i fritidsaktiviteter av betydelse. I tidigare studier redovisas att deltagandet i fritidsaktiviteter förbättrar individens fysiska, psykiska och sociala hälsa. Fritidsaktiviteter som innefattar djur är hälsofrämjande på så sätt att det kan minska individens stressnivå, minska ångest och förbättra självkänslan. En form av aktivitet som innefattar djur är fritidsridning och hästunderstödd terapi. Denna studies syfte är att förstå hur funktionsnedsatta och funktionshindrade ryttares hälsoupplevelse, sociala relationer och identitet påverkas av deras hästintresse. Med begreppet hästintresse menas kontakt med hästar och ridning samt stallmiljö. För att besvara syftet valdes en kvalitativ metod med intervjuer. I studien medverkade nio ryttare med olika typer av funktionsnedsättning och funktionshinder. Studiens resultat analyserades utifrån hur identitet skapas i sociala sammanhang samt av individens performativa handlingar. Denna studie visade att kontakten med hästen och det sociala sammanhanget i stallet hade en positiv inverkan på ryttarnas hälsoupplevelse, sociala relationer och identitet. Det som kunde ses var förbättrad upplevd hälsa så som minskad stress och ångest, ökat antal sociala relationer, förbättrad självkänsla samt en stärkt identitet.

Användningen av sociala medier ökar allt mer i dagens samhälle och banker använder sig i dagsläget av sociala medier till kundservice samt i marknadsföringssyfte. Banker är den vanligaste finansieringskällan av externt kapital för små företag i Sverige och för att undvika kreditförluster gör banker en kreditbedömning av det kreditsökande företaget. I en anställningsprocess som kan likna personbedömning vid kreditgivning används sociala medier, detta väckte författarnas intresse att undersöka möjligheten att även använda sociala medier vid kreditgivning. Användning av sociala medier vid kreditgivning har tidigare inte studerats och syftet med denna studie är därför att skapa förståelse för hur och varför sociala medier beaktas i bankers kreditgivning till företag samt beskriva i vilka delar av kreditgivningsprocessen banker använder sig av sociala medier. Genom tolv kvalitativa intervjuer med kreditgivare och ansvariga för sociala medier har studiens problem- formulering besvarats. Hur och varför används sociala medier i bankers kreditgivning till företag? Resultatet av denna studie visar att kreditgivare använder sig av samt kan tänka sig att använda sociala medier vid kreditgivning till företag. I dagsläget är användningen begränsad men sociala medier används till viss del för att skapa ett första intryck och känsla för kredittagaren innan första mötet. Detta leder till både teoretiska och praktiska implikationer beträffande sociala mediers användning vid kreditgivning. Sociala medier inverkar i olika utsträckning i kreditgivningsprocessen med störst påverkan i det första steget, kreditansökan, men även vid kredituppföljning som varningssignaler och indirekt vid kreditbedömning och när kreditbeslutet tas. Sociala medier kan dessutom utgöra ytterligare ett nätverk för kreditgivaren och leda till att en bättre personbedömning görs, banken kan därmed undvika kreditförluster. Studien har även bidragit till att utveckla en modell som förenklar kreditgivarnas förståelse för hur de kan beakta sociala medier vid kreditgivning. / The use of social media is increasing in today's society, and in the current situation, banks use social media for customer service and for marketing purposes. For small businesses in Sweden, banks are the most common source of financing of external capital, and to avoid credit losses, banks makes a credit assessment of the credit applicant. In the recruitment process, that could resemble the personal assessment when granting loans, social media is used; this has brought the authors interest in exploring the possibility of also using social media in the lending process. Since the use of social media in lending previously never have been studied, the purpose of this study is to understand how and why social media are taken into account in banks lending to companies, and also to describe in what parts of the lending process banks use social media. Twelve qualitative interviews with lenders and managers of social media have been done to answer the problem statement. How and why do banks use social media in lending to businesses? The results of this study show that creditors use and are willing to use social media in credit granting for companies. In the current situation, the use of social media is limited but is to some extent used to create a first impression and feeling of the borrower before the first meeting. This leads to both theoretical and practical implications regarding the use of social media in lending. Social media affects the credit granting process in varying degrees with the greatest impact at the first stage, the credit application. It also affects the follow-up of the credit as warning signals, and indirectly the credit assessment and credit decision. Social media can also form an additional network for the creditor and lead to a better assessment of the applicant, through this; the bank can avoid credit losses. The study has also developed a model that facilitates lenders understanding of how to incorporate social media in credit granting.

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The rapid technological development of the media and the Internet has brought new ways to communicate and socialize. Social media is an undeniable force with its fast, simple and informal communication style and health care today is a relatively new concept to convey health information through social networks. This provides opportunities for various healthcare organizations to market themselves and pass out health information but also the responsibility of the challenges and risks related to information posted, the organization's reputation, privacy risks and personal integrity. The thesis intends to explore how the BVC perceive this form of forums regarding obstacles and opportunities and what they think about Facebook as a communication channel for communicating health information to parents. The aim was also to investigate how the BVC through social media can contribute their dedication and skills on Facebook and how BVC feel they can support parents through Facebook. Semi-structured interviews were conducted with four different health care activities and then transcribed. Based on theory and empirical sections were then made comparisons to find similarities and differences. The analysis was based on various themes in the interview guide. The results show that health care businesses do not see any disadvantages to a Facebook page about good review held and inappropriate posts will be deleted. Questions of a personal nature and the treatments are prohibited due to patient confidentiality. It´s important for healthcare businesses to market themselves. The Facebook page is used as information on which the BVC nurse demonstrates the commitment by informing and encouraging participation in parent groups and lectures on the BVC. It´s considered important to be on Facebook today where the majority of the audience are today.

411 BC during the festival in Lenaia in Athens, in the end stages of the Peloponnesian war, Aristophanes’ comedy Lysistrate was played on stage for the first time. Despite the fact that the Athenian woman didn’t have a voice in the public sphere, she not only dominates the story in the play, but also became the focus of the audience through the staging of the play.        My purpose with this study has been to examine through a close reading of the play how Aristophanes portrays the women in the text, and what might have been his purpose with the portrayal.        Aristophanes’ depiction of the women in Lysistrate is not only based on the conventions of his contemporary society, but also on more complex structures that form the aspects of how the women are shaped in the text.        In accordance with these structures the women are portrayed in a ridiculing and exaggerated way, especially when it comes to sexuality and all kinds of mischief. This results in a comical portrayal of the women. But they are also portrayed in a more sensible and serious way in their political statements, where they voice criticism and question the war and how it is handled. The women advocate their own right to take part in and give advice on political affairs in war as well as in peace.        The comical and the political portrayal of the women interact with each other and form a whole that might constitute Aristophanes’ purpose with his writing of the women. The political message, that Aristophanes’ wishes for an end to the war and that the women should be allowed to give advice, is clear, while the comical portrayal ensures that it comes across more as a wish, than as a political urging.