In this essay, Hanya Yanagihara’s main characters from the novel A Little Life (2015) are analyzed, with the basis of gender stereotypes and with the help of Raewyn Connell’s theory of hegemonic masculinity. It argues that the characters in question challenge the typical gender roles in the way that they are lacking in comparison to Connell’s theory of hegemonic masculinity and are portrayed with feminine attributes. Yanagihara’s portrayal of masculinity creates a depth to the characters in questions and a more complex view of masculinity. / I denna uppsatsen analyseras Hanya Yanagiharas fyra huvudkaraktärer i boken Ett Litet Liv (2015) utifrån könsstereotyper samt med hjälp av Raewyn Connells teori om hegemonisk maskulinitet. Den argumenterar för att karaktärerna utmanar de typiska könsrollerna genom att de inte når upp till den hegemoniska maskuliniteten och visas med feminina attribut. Sättet Yanagihara visar upp maskulinitet skapar ett djup om karaktärerna och en mer komplex syn på maskulinitet.

The purpose of this essay is to analyse how Samí history is portrayed in six digital teaching materials. The six teaching materials are intended for both primary school and secondary school. This comparative study aims to investigate whether Samí history is portrayed, and as well to present differences and similarities between the presentations of what that mainly represent Samí history. Therefore, a qualitative content analysis has been used to achieve the purpose of the study. The information regarding Samí history in the digital teaching materials has been divided into three categories, History, Politics and community, and Identity. Thereafter, the categories have been analysed one by one, through six converted theoretical perspectives of orientalistic stereotypifications. The study shows that the stereotypification of Samí history is mostly portrayed as ‘passive’ and ‘undeveloped/outdated’. That means, for example, that only two publishers of the teaching materials present facts about the minority group, as a resisting group to the colonization. The same number of publishers portray Samí history as ‘undeveloped/outdated’. The result is based on that the Samí perspective is mainly reduced and instead is the Swedish state, colonizers, the normative perspective.  The study also shows that the teaching materials have a similar way of generalizing the content, especially regarding the how Samí people wore affected of the colonization. The difference though is the approach angle, and the unequal variety of supplying the readers with further detailed facts of certain historical decisions or events in Samí history.

Studiens syfte är att lyfta fram mottagarnas tolkningar om reklamens budskap inom fältet TV-reklam, och dess inkludering av regionala stereotyper. Genom tillämpning av receptionsstudie, där både en semiotisk analys och respondentintervjuer får rum, bidrar studien till fortsatt diskussion inom mottagarstudier. Materialet för den semiotiska analysen är två reklamfilmer från Elons reklamfilmsserie som publicerades 2012, de titulerades Elon Norrland och Elon Småland. Filmerna används även som material för intervjuerna för att kunna framställa det empiriska materialet från respondenterna. Olika teorier används för att styra uppsatsen i rätt riktning, däribland semiotiken med de relevanta begreppen denotation, konnotation och myt. Här återfinns också begreppet stereotyp som är en bärande del i uppsatsen. Bland teorierna finns även polysemin som också är av vikt för studiens resultat. Tillsammans med Halls koder dominant, förhandlande och oppositionell delas svaren från intervjuerna tematiskt in i kategorier. Den semiotiska analysen resulterade i en upptäckt av sammanlänkande kedjor som tillsammans bidrar till en föreställning om och ett skapande av regionala stereotyperna Norrland och Småland. I receptionsstudiens andra del, respondentintervjuerna, framkom resultatet att flertalet respondenter såg reklamerna som humoristiska och många har även uppfattat de regionala stereotyperna, vilket kan tolkas som den dominanta synen. Vidare framgick det att alla inte väljer att fullt ut acceptera de budskap som visas, utan förhandlar snarare med budskapet och det reklamen vill förmedla. Sedan framkom det även att några respondenter satt sig i opposition till dessa stereotyper och förkastade dem. Vi kan konstatera att det finns en polysemisk bild av publikens tolkning. / The purpose of this study is to highlight the recipients' interpretations of the advertising message in the field of TV advertising, and its inclusion of regional stereotypes. Through the application of a reception study, where both a semiotic analysis and respondent interviews are presented, contributes the study to continued discussion within recipient studies. The material for the semiotic analysis is two commercials from Elon's commercial series published in 2012, named Elon Norrland and Elon Småland. These are used as material for the interviews in order to be able to produce the empirical material from the respondents. Different theories were used to steer the essay in the right direction, including semiotics with the relevant concepts of denotation, connotation and myth. The concept of stereotype is also of great importance to the thesis. Polysemy is also included as a theory and together with Hall's three codes; dominant, negotiating and oppositional, the answers from the interviews are divided thematically into several categories. The semiotic analysis resulted in a discovery of interconnecting chains that together contribute to a notion of and the creation of the regional stereotypes Norrland and Småland. In the second part of the reception study, the respondent interviews, the result showed that most respondents saw the advertisements as humorous and many also recognized the regional stereotypes, this can be interpreted as the dominant view. Furthermore, it appeared that everyone does not choose to fully accept the messages that were displayed, but rather negotiate with the message and what the advertisement wants to convey. And lastly some respondents emerged to oppose to these stereotypes and rejected them. We can state that there is a polysemic picture of the audience's interpretation.

In 2017 the Swedish government decided that the defense should be based on both volunteerism and duty. The military service had then been dormant since 2010 and built entirely on volunteerism. From this political decision, the duty is now gender neutral, which means that the same opportunities and obligations apply to both men and women. The Swedish Armed Forces have an active desire for more women to carry out the military service - an organisation that historically has been strongly associated with masculine norms.  ”From campaign to attention” is a qualitative interview study on the military conscripts’ experience of government communication, which aims to contribute to increased gender equality in the defense. The study aims to illustrate how communication that challenges stereotypes to change norms is received by men and women who carry out their basic education in the Armed Forces.  In order to find out the military conscripts’ view of the chosen authorities’ communication, we conducted ten qualitative interviews with military conscripts who are in the middle of their basic education. All respondents belonged to the armory regiment P4 in Skövde, Sweden. The material selected for the study consists of a campaign from the Recruitment Authority (2017) and two campaigns from the Swedish Armed Forces (2018). The theories from which the study is based on are Stuart Hall’s encoding / decoding theory, theories on framing and theories on advertising, stereotypes and mirror theories. These theories help the study to shed light on the different parts of the process when a message is packaged and coded and how they are finally interpreted by their recipients.  The study shows that the military conscripts believe that the authorities have chosen appropriate efforts to increase gender equality in the Swedish Armed Forces in the long term. They believe that the authorities communicate a broader picture of who can be a soldier, they consider contributing to reaching new target groups, including both women and men who do not identify with the historical norm of a soldier.  The respondents, however, highlight a gap between how the authorities communicate the distribution between men and women versus reality. Although the picture does not correspond to reality, they understand the purpose for which the authorities have chosen to show women to the extent they do. The study shows that government communication with such realistic images of military service as possible is the one that the target group interpret in the most efficient way and which is best appreciated. Our study also shows that the respondents do not automatically believe that the authorities' communication loosens the stereotypical image of a soldier simply because they show women instead of men. Instead, there are other factors (such as attributes or charisma) that contribute to the presentation being perceived as stereotyped.

<p>The purpose of the thesis was to analyse three action films; Collateral Damage from 2002; Clear and Present Danger from 1994; and Scarface from 1983, in order to see how Colombians are represented in these movies.The action genre comprises of different stereotypes where the hero and the villain are represented in conjunction to each other. The analysis is about the way the films content and form are used to uphold the representation of Colombians, but also the villain and the hero more generally.</p><p>Critical Discourse Analysis was used, as main method, and the concepts of denotation and connotation guided the analysis. . The main conclusion is that the three movies reproduced an already established collective stereotype of Latin Americans, stereotype that includes both Colombia and Colombians.</p> / <p>Syftet med uppsatsen var att analysera tre actionfilmer: Collateral Damage från 2002; Clear and Present Danger från 1994; och Scarface från 1983 för att se hur Colombianer representeras i filmerna. Actiongenren består av olika stereotyper där främst actionhjälten och skurken ställs i relation till varandra. Analysen gick ut på att se på vilket sätt filmernas innehåll och form användes för att framhäva främst representationen av colombianerna, men även skurken och hjälten.</p><p>Som metod användes en kritisk diskursanalys där begreppen denotation och konnotation var vägledande.</p><p>Analysen visade att filmerna reproducerade en redan etablerad kollektiv stereotyp bild av latinamerikaner, som inkluderar både Colombia och colombianer.</p>

<p>There are several typical ideas about the suburb. The suburb is often associated with criminality and other social problems such as segregation. The purpose of this essay is to study the picture of how the suburb is constructed in a media context. The method used to answer the purpose of this study is critical discourse analysis, based on the thoughts of Norman Fairclough. The central theoretical ideas for this study are representation, stereotypes and racialization. They are all in a way linked to power.</p><p>Within the media suburb discourse I have distinguished two different discourses. The stereotyped discourse and the challenging alternative discourse have been found in both articles and interview. It is the alternative discourse that challenges the stereotyped one. You can say that the alternative discourse is created in an attempt to change the representations of the suburb. The stereotyped discourse is in spite of the changing attempts still the dominant one.</p><p>The media treatment of the suburb has created several stereotypes and the negative and criminal picture has become a common frame of reference in a social consciousness. In my empirical material I have seen traces of a form of underlying ideology called racialization. Racialization is based on different simplifications and categorisations of gender, class and “race”. This ideology has an influence in every level of society, which means that the editorial office despite their purpose also, reproduce the stereotyped discourse. It shows the difficulties to change an established discourse like the stereotyped one. It is important to challenge these ideas to be able to make a difference in the way we speak, think and stigmatize the suburb.</p>

<p>The aim of this study is to analyse how pornography is used in the American comics X-Men, published by Marvel under the authorship of Chris Claremont.</p><p>I have applied Butler and MacKinnons theories about pornography as a performative speech, to this special art form. I have also investigated how censorship has influenced the comics evolution and whether it has affected the way women and sexual and ethnical minorities are represented. To corroborate how these theories apply, I have analysed three main female fig-ures in The X-Men comics - Storm, Phoenix and Shadowcat - and I have tried to identify how they relate to existing stereotypes.</p><p>The conclusion of this essay is that the women characters in X-Men break the existing stereo-types and create new implications. This reinforces Butler’s theory about the possibility to re-verse hate speech and diminishes MacKinnons perspective of pornography as an imperative.</p>

Bakgrund: När individer från olika kulturer möts och arbetar tillsammans uppstår det ofta missförstånd och konflikter. Ett sätt att uppnå förståelse för hur nationell kultur påverkar ett företag, är att studera ett team. Ledaren är mycket viktig för teamet och i ett mångkulturellt team kan hans arbete bli komplicerat pga. olika värderingar etc. som finns i olika kulturer. Syfte: Syftet med denna uppsats är att undersöka om ledaren för ett svensk- engelsk team bör anpassa sin ledarstil efter de nationella kulturella skillnaderna i teamet, och i sådana fall hur. Vår avsikt är även att undersöka vilka styrkor och svagheter som är förknippade med ett svensk-engelskt team. Avgränsningar: Vi avgränsar oss till nationell kultur. Tillvägagångssätt: Vi har genomfört en kvalitativ studie, baserad på åtta intervjuer. Resultat: De viktigaste skillnaderna mellan svenskar och engelsmän är: beslutsfattande, kollektivism vs. individualism, och auktoritetsacceptans. Ledarstilen påverkas av ledarens och teammedlemmmarnas kulturella bakgrund. I situationer när teammedlemmarnas motivation kan förbättras, tycker vi att ledaren bör anpassa sin stil efter kulturella skillnader i teamet.

Vi möts av mängder med bilder av teknik och vetenskap i populärkulturens verk. Dessa bilder kan ses som representationer av vår verklighet och bidrar också till att skapa våra uppfattningar om världen. Denna uppsats fokuserar på att studera just de populärvetenskapliga bilderna av teknik och vetenskap som finns representerade samt hur dessa bilder är en del av sin kontext. Genom att närmare studera filmerna Demolition Man och Sunshine, utifrån frågor om tekniken skildras som ond, god eller neutral, hur vetenskapsmannen gestaltas samt hur förhållandet mellan människa och maskin ser ut, nystar denna uppsats fram de bilder av teknik och vetenskap som återfinns i dessa två verk.

The purpose of the thesis was to analyse three action films; Collateral Damage from 2002; Clear and Present Danger from 1994; and Scarface from 1983, in order to see how Colombians are represented in these movies.The action genre comprises of different stereotypes where the hero and the villain are represented in conjunction to each other. The analysis is about the way the films content and form are used to uphold the representation of Colombians, but also the villain and the hero more generally. Critical Discourse Analysis was used, as main method, and the concepts of denotation and connotation guided the analysis. . The main conclusion is that the three movies reproduced an already established collective stereotype of Latin Americans, stereotype that includes both Colombia and Colombians. / Syftet med uppsatsen var att analysera tre actionfilmer: Collateral Damage från 2002; Clear and Present Danger från 1994; och Scarface från 1983 för att se hur Colombianer representeras i filmerna. Actiongenren består av olika stereotyper där främst actionhjälten och skurken ställs i relation till varandra. Analysen gick ut på att se på vilket sätt filmernas innehåll och form användes för att framhäva främst representationen av colombianerna, men även skurken och hjälten. Som metod användes en kritisk diskursanalys där begreppen denotation och konnotation var vägledande. Analysen visade att filmerna reproducerade en redan etablerad kollektiv stereotyp bild av latinamerikaner, som inkluderar både Colombia och colombianer.