• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 295
  • 282
  • 16
  • 12
  • 2
  • 1
  • 1
  • Tagged with
  • 314
  • 314
  • 93
  • 68
  • 66
  • 63
  • 60
  • 58
  • 54
  • 51
  • 49
  • 47
  • 45
  • 42
  • 42
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
191

數位產品網路行銷之顧客資訊滿意度衡量模式 / The Measurement Model of Customer Information Satisfaction for Internet Marketing of Digital Products

王怡舜, Yi-Shun Wang Unknown Date (has links)
資訊管理文獻中,對於電子商務環境的顧客資訊滿意度衡量模式甚少探討。目前文獻中的使用者資訊滿意度(UIS),以及使用者自建系統滿意度(EUCS)兩種衡量模式,主要是適用於「傳統資料處理環境」或是「使用者自建系統環境」。因此,本研究將發展一個適用於「數位產品網路行銷環境」的顧客資訊滿意度衡量模式。首先,本研究探討了網站顧客資訊滿意度(WCIS)的概念性定義,作者從文獻中歸納出初步的顧客資訊滿意度衡量構面與問項,並透過訪談、焦點群體、先導研究等方法來加以補充與調整。再者,本研究也說明了量表問項產生過程、資料蒐集方法、以及純化測量的步驟。作者並運用兩個配額樣本來進行探索性因素分析以及驗證性因素分析,其中嚴謹地檢驗了顧客資訊滿意度衡量模式的信度、內容效度、效標關聯效度、收歛效度、區別效度,以及法理效度。最後,本研究探討了顧客資訊滿意度衡量模式在實務界與學術界的應用方式,並討論了本研究所面臨的若干限制,同時提出一些未來可以進一步研究的方向。作者希望本研究所提出的顧客資訊滿意度衡量模式,未來可以被其他研究人員用來發展網路行銷或電子商務理論。 CHAPTER 1. INTRODUCTION….………………………………………….….…1 CHAPTER 2. DOMAIN OF WEB CUSTOMER INFORMATION SATISFACTION ……………………………………………………………………..4 2.1 The Focus of This Study…………………………………………….…..…….4 2.2 The Impact of E-commerce on the Business Process of DPSPs….……….…..5 2.3 Instruments for Measuring User Information Satisfaction (UIS) and End-User Computing Satisfaction (EUCS)…….……………..……………….6 2.4 The Conceptual Definition of Web Customer Information Satisfaction ….…..9 2.5 The Theoretical Framework for Assessing WCIS……………………….…..12 2.6 Service Quality versus Customer Satisfaction………………………….……14 CHAPTER 3. GENERATION OF SCALE ITEMS……….……………………...16 3.1 Generation of Initial Item List……………………………………………...16 3.2 Pilot Study…………………………………………………………………....17 CHAPTER 4. SCALE PURIFICATION AND EXPLORATORY FACTOR ANALYSIS…...…………………………………………………………..19 4.1 Sample and Procedure……………………………………………………….19 4.2 Item Analysis and Reliability Estimates……………………………………..20 4.3 Identifying the Factor Structure of the WCIS Construct…..…………………21 4.4 Reliability…………………………………………………………………….23 4.5 Content Validity………………………………………………………………25 4.6 Criterion-Related Validity……………………………………………………25 4.7 Reliability and Criterion-Related Validity by Type of Web Site……………..26 4.8 Discriminant and Convergent Validity……………………………………….27 4.9 Nomological Validity………………………………………………………...28 CHAPTER 5. THE CONFIRMATORY FACTOR ANALYSIS OF THE WCIS INSTRUMENT………………………………………………...……………30 5.1 Need for Confirmatory Analysis………………………………………….….30 5.2 Methods……………………………………………………………………....33 5.3 Data Collection for Confirmatory Analysis………………………………….41 5.4 Alternative Models…………………………………………………..……….43 5.5 Criteria for Comparing Model-Data Fit…..………………………………….46 5.6 Checks for Statistical Assumptions………………………………………….49 5.7 Estimation Method…………………………………………………………...50 5.8 Results………………………………………………………………………..50 5.9 Assessment of Reliability and Validity………………………………………55 5.10 The Measurement of Service Quality……………………………………….60 5.10.1 The Development of SERVQUAL and IS-adapted SERVQUAL………61 5.10.2 Refinement of an EC-adapted SERVQUAL…………………………...66 5.11 Research Findings for Confirmatory Analysis……………………………...72 5.11.1 Findings for Question One……………………………………………72 5.11.1 Findings for Question Two……………………………………………74 5.12 Comparison of Underlying Dimensions Between UIS, EUCS and WCIS…………………………………………………………………..76 CHAPTER 6. IMPLICATIONS………….………………………………………..77 6.1 Implications for Practice……………………………………………….....….77 6.2 Implications for Research.……………………………………………………79 CHAPTER 7. CONCLUSION……..………………………………………………81 REFERENCE……………...………………………………………………………..83 GLOSSARY…………………………………………………………………………95 APPENDIX A Measurement of Web Customer Information Satisfaction – Forty-Three Items Used in the Pilot Study…………………………………………...97 APPENDIX B Observed Correlation Matrix of WCIS Instrument in Confirmatory Analysis..……………………………………………………………....99 APPENDIX C Observed Correlation Matrix of Initial EC-SERVQUAL Instrument…………….……………………...………………………………………100 APPENDIX D The LISREL Program for WCIS Model 1……..…………………...101 APPENDIX E The LISREL Program for WCIS Model 2.……….………………...102 APPENDIX F The LISREL Program for WCIS Model 3...………………………...104 APPENDIX G The LISREL Program for WCIS Model 4..………………………...105 APPENDIX H The LISREL Program for EC-SERVQUAL Model 1.…………….106 APPENDIX I The LISREL Program for EC-SERVQUAL Model 2.…………….107 APPENDIX J The LISREL Program for The Structural Model Between WCIS and EC-SERVQUAL Measures………………………………..………………...108 ABOUT THE AUTHOR…………………………………………………………...110 / MIS literature has not addressed the measurement of web customer information satisfaction (WCIS) in electronic commerce. Current models for measuring user information satisfaction (UIS) and end-user computing satisfaction (EUCS) are perceived as inapplicable as they are targeted primarily towards either conventional data processing or the end-user computing environment. This study develops a comprehensive model and instrument for measuring customer information satisfaction for web sites that market digital products and services. This paper first discusses the concepts and definitions of WCIS construct from the literature. The researcher summarizes his findings in a theoretical framework. Based on this framework, the researcher develops a measurement instrument to measure web customer information satisfaction. The procedures used in generating items, collecting data, and purifying a multiple-item scale are described. The researcher has carefully examined evidences of reliability, content validity, criterion-related validity, convergent validity, discriminant validity, and nomological validity by analyzing data from two quota samples. The potential applications for practitioners and researchers are then explored. Finally, the researcher concludes this study by discussing limitations and potential future research. The researcher hopes that the proposed WCIS instrument with good reliability and validity can be used by other researchers to develop and test Internet marketing and EC theories in the future.
192

“新一代”軟體開發者選擇敏捷式系統發展方法論之傾向:學習後之效應探討 / The intention of selecting agile system development methodology among new generation of software developer: the effects of post-learning

湯金翰, Tang, Chinhan Unknown Date (has links)
90年代的後期,敏捷式系統發展方法開始被倡導。相對於傳統的系統發展方法,敏捷式系統發展方法著重於回饋機制而非事前的計畫、以人為中心而非以流程為中心。這樣的方法希望能助於提高組織對回應市場、客戶的效率,進而提高效益。目前在商場中使用此方法做為開發工具的企業仍是少數,本研究希望透過探討敏捷式系統發展方法論的使用時機來進行教學,進而得知系統開發人員對於接受敏捷式系統發展方法的關鍵因素,並藉此了解該如何在企業中導入此方法。本研究發現除了使用此方法的能力會影響影響使用意圖之外,在內在因素方面也包含了公司結構與團隊因素,外部因素則包含了顧客與成功案例因素,這些都是接受敏捷式系統發展方法的關鍵因素。本研究希望根據以上的分析結果,提出敏捷式系統發展方法導入之建議,提供組織做為參考用。 / Awareness of agile system development methodologies (SDM) has grown among information systems development community in recent years. Many of their advocates consider the agile and the plan-driven SDMs polar opposites. Indeed there are circumstances where agile SDMs are more suitable than plan-driven SDMs. Yet, there have been few studies on understanding developers’ adoption intention. This paper takes an initial attempt to gauge new generation of software developers’ intention to select agile SDMs. To many of these developers, agile SDMs are relatively new if not unheard of, in order to assess their intention to choose such category of methodologies, this research first introduced the methodologies to a group of 21 IS-major graduate students and discussed how and when to use agile SDMs. Then a survey was conducted, which was comprised of two parts of questions: agile SDM self-efficacy and intention to use. PLS analysis results showed that agile SDM self-efficacy influence the intention to use through performance outcome expectation, personal outcome expectation, and affect. Although the relationship between self-efficacy and anxiety was not confirmed, anxiety does affect intention to use. The fact that direct relationships between all four emotive variables and the intention to use are established implies that in order to encourage the use of agile SDMs, the focus should be emotive variables, and that self efficacy may be just one of various ways to promote the favorable emotional states. In addition, these participates were invited to a three-round Delphi test and analytic hierarchy process to retrieved their concerns about accepting or rejecting agile SDMs. Ten key factors were extracted and categorized. Adding up the pros and cons, team dimension is the most important dimension, which explains individual first concerns about how the collaboration when using agile SDMs. Other than team dimension, customer, corporate structure, project, success cases and methodology dimensions were consistent with the literatures. Thus our study provides a critical understanding of the factors that affect new generation of software developers’ intention to select agile SDM.
193

會展廠商之創新技術持續使用意願研究 / Research on the continuance intention of companies attending exhibitions to use innovative technology

陳奕君 Unknown Date (has links)
本研究以針對B2B資訊系統設計之資訊系統成功模型(IS Success Model)作為假設架構,探討使用者滿意度與持續使用意願間的關係,並加入個人創新特質做為影響持續使用意願之假設,在研究架構中,分別探討資訊品質與系統品質與使用者滿意度的關係,以及使用者滿意度與個人創新特質分別對持續使用意願的關係。 本研究透過問卷法抽樣進行資料蒐集,選擇2010台北國際電子產業科技展之參展廠商作為研究對象,在回顧大量文獻與研究架構,並且排除無效問項後,進行問卷調查與分析,總共回收117份有效問卷,以PLS(Partial Least Squares)法進行分析後,得到以下結論: 使用者對於資訊系統的滿意度與系統品質及資訊品質呈現正相關,當資訊品質越高,也就是資訊系統產出的資訊之品質越好時;使用者滿意度會越高;當系統品質越高時,也就是資訊系統本身的特性越好時,使用者滿意度會越高。本研究更進一步發現,資訊系統持續使用意願受到使用者滿意度及個人創新特質影響,使用者滿意度與持續使用意願有正相關,滿意度越高時,持續使用的意願會越高;個人創新特質與持續使用意願也呈現正相關,當使用者之個人創新特質越強烈時,持續使用資訊系統的意願會越高。 / This research, based on the IS Success Model proposed by DeLone and McLean(1992), the B2B information system regarding the relationship between user satisfaction and continuance usage. Personal innovativeness was added to test its relationship with continuance usage. Within the hypothesized framework, the impacts of latent variables in system quality and information quality on user satisfaction are examined and tested, respectively. The research is conducted through sampling by a survey from companies attending the 2010 Taipei International Electronics Show. Of 121 samples collected, 117 are effective. By analyzing the samples with the PLS (Partial Least Squares) method, the research concluded the following: User satisfaction is positively influenced by system quality and information quality, which represents the characteristics of the information system itself and the form of information produced by the information system respectively. User satisfaction, together with personal innovativeness of the users, positively influence the continuance intentions to use the information systems.
194

夜市利害關係人與消費者之科技使用行為分析與動機研究 / Analysis of technology use behaviors and their motivations for night market stakeholders and consumers

黃駿傑 Unknown Date (has links)
本研究對象為夜市利害關係人與消費者,欲探討夜市科技導入之使用者需求,以找出夜市科技需求為目的。本研究的研究方法,第一階段透過學理基礎分析為基礎,將夜市各領域文獻與產業現況進行整合,且實地走訪夜市,進行環境掃描,並透過質化的深度訪談,探討夜市利害關係人的需求,嘗試以不同使用者角度與參與治理觀點角度切入,找出目前產業現象所知的使用者需求之外,再找出其他潛在的使用者需求。 第二階段以質化深度訪談結果建立量化的網路問卷,以統計數據分析消費者心理,在相關分析中顯示影響夜市的科技應用與使用科技的知覺價值互為顯著正相關;而在多元迴歸分析中顯示影響夜市的科技應用對影響夜市消費者使用科技的行為態度、使用科技的知覺價值對影響夜市消費者使用科技的行為態度、夜市消費者使用科技的行為態度對夜市消費者使用科技的意願等三個路徑結果中皆有變數為顯著正相關,透過分析結果驗證消費者對於科技使用需求的心理特質,以提供符合夜市供需雙方之使用者需求設計。 第三階段彙整出夜市科技使用者動機與需求結果,提出對夜市具參考性的科技使用需求機制與功能規劃,並進行數位內容應用建置與規劃,設計夜市APP數位內容,呈現系統架構、流程規劃與介面建置,改善夜市遭遇之問題,供未來其他研究者參考或應用於數位內容應用開發與實務上。 總結,本研究成果為:(1)彙整出夜市產業對於數位科技應用的需求與想像。(2)依據使用者需求規劃出夜市科技的系統架構與流程,並設計出夜市數位內容應用介面。(3)最終,解決夜市產業面臨的困境,增加整體對於夜市發展的參與度,提昇夜市競爭能力,供未來研究者與開發設計者能參考。 / The subjects of this study are night market stakeholders and consumers; the study aims to explore user demand for the introduction of technology to night markets, and to determine the demand for night market technology. The research methods employed by this study are as follows: the first part of this study is based upon theoretical foundation analysis, and combines literature related to a variety of fields related to night markets with the current state of the industry. Furthermore, on-site interviews were conducted at night markets, and surveys of the night market environment were conducted; in addition, qualitative in-depth interviews were used to determine the demands of night-market stakeholders. These methods also attempt to determine known user demands according to current industry conditions, in addition to determining other potential user demands from different user and administrative perspectives. In the second part, the results of in-depth qualitative interviews are used to establish a quantitative online questionnaire; statistical data analysis of consumer psychology and correlation analysis reveal that there is a significant and positive correlation between night-market-influencing technology applications and the perceived value of technology use; furthermore, multivariate regression analysis shows the following: according to three pathway results, variables with positive and significant correlations exist for the effect of night-market-influencing technology applications on the behavioral attitudes of night market consumers to using technology, the effect of the perceived value of technology use on behavioral attitudes that influence technology use by night market consumers, and the effect of behavioral attitudes of night market consumers towards technology use on the willingness of night market consumers to use technology. An analysis of these results was used to verify the psychological characteristics of demand for consumer technology use, and to provide a user demand design that is compatible with supply and demand conditions of night markets. The third section of this paper summarizes results related to the motivations and demands of night market technology users, and proposes technology user demand mechanisms and functional plans with referential value for night markets. Furthermore, this section describes the establishment and planning of a digital content application, design of digital content for the night market app, the system framework, and conduction of process planning and interface set-up. In addition, it addresses how the issues encountered by night markets can be resolved, and provides reference for future researchers, which can be applied to digital content application development and practice. The results of this study are as follows: it summarizes the demands and vision of the night market industry with regard to digital technology applications. According to the demands of users, it plans a system framework and process for night market technology, and designs a digital content application interface for night markets. Finally, it resolves difficulties encountered by the night market industry, and improves the overall level of participation in night market development, in addition to improving the competitiveness of night markets. Furthermore, it provides a reference for future researchers.
195

基於門診處方分析的中國西部農村醫療機構合理用藥研究 / Study of rational drugs use in primary health centers from rural western China : based on outpatients' prescriptions analysis

羅爾丹 January 2017 (has links)
University of Macau / Institute of Chinese Medical Sciences
196

臺大實驗林契約林地管理制度之研究 / A study of management institution on experimental forest lease forestlands of Nation Taiwan University

江瑞雄, Chiang, Jui Hsiung Unknown Date (has links)
摘 要 臺大實驗林因其特殊歷史背景,與契約林農訂立之三種契約,歷經社會與經濟變遷後,漸生契約林農基於經濟因素而違規利用契約林地、林管處無法具體落實造林管理政策、契約林地利用契約規範與實際利用現況不甚相符等諸多問題。按非都市土地使用管制規則予以檢視,臺大實驗林契約林地係編定為林業用地,惟依臺大實驗林「被墾地合作造林辦法」、合作造林契約書規定,造林地可於單筆總面積的三成內從事森林特產物或果樹之種植,此與上開規則規定林業用地容許使用項目不得作農業使用之規範有所牴觸,除人為的利用,以保存自然資源?還是兼顧人們需要和環境保育,得積極介入以亟待研析解決辦法。 從自然資源利用的歷史角度以觀,除天然災害影響之外,人為干擾似乎是造成土地健康受損的根源。然而,究竟要完全排負責保育自然資源?凡此引發激烈的辯論。若從林地利用究屬保存與保育觀點檢視,林管處秉持林地林用的概念,是希望避免林地農用與干擾,以達成完全造林的目標,近乎保存的概念;而林農希望契約林地做混農利用,並希望透過在地知識以人為方式主動管理,且在不破壞林地健康的前提下,以提升經濟收入與環境健康,似屬保育的概念。然為落實維護林地資源,採取何種觀念為宜? 本研究從臺大實驗林契約林地土地使用管制機制,藉由混農林業理論、保存與保育理論、土地使用管制等文獻評析,並透過深度訪談,分析臺大實驗林契約林地土地利用相關問題,最後得到以下結論:(1)臺大實驗林契約林地租地造林契約應予修正;(2)修正非都市土地使用管制規則之林業用地容許使用項目;(3)臺大實驗林繼續辦理國土復育計畫及獎勵造林計畫。本研究對於臺大實驗林契約林地土地利用,提出以下之建議:(1)修正臺大實驗林契約林地三種租地造林契約內容不適宜之規範,以符合現今法令規範;(2)重新查定臺大實驗林契約林地可利用限度並編定合適用地類別,以符土地使用管制規範;(3)修正非都市土地使用管制規則之林業用地容許使用項目,以利林地保育並導正使用;(4)臺大實驗林繼續辦理國土復育計畫及持續宣導獎勵造林計畫,以維護國土保育安全。最後,從導正土地使用管制機制,以利有效管理臺大實驗林契約林地,最終達成森林資源永續發展的目標。 關鍵詞:臺大實驗林契約林地、土地使用管制、保育與保存、混農林業、林業用地、違規使用 / Abstract Due to the unique historical background of the experimental forest of National Taiwan University (NTU), three types of contracts were signed with users of leased forest land. Many issues have now arisen after several social and economic changes. Such issues include the illegal use of the forest land, failure of the Forest District Offices to fully implement the relevant forestation management policies, and the inconsistency between the provisions of forest land use contracts and the conditions of actual use. According to the Regulations on Non-Urban Land Use Control, the NTU experimental forest is defined as forest land. On the other hand, however, according to the “Cooperation Guideline for Reclaimed Land Forestation” and the “Forestation Contract,” 30% of the total area of a parcel of forestation land may be used for the plantation of special forest products or fruit trees, which is inconsistent with the rule under the Regulations on Non-Urban Land Use Control prohibiting any agricultural use of forest land. As a result, a solution was to be analyzed and discussed to see whether the natural resources shall be preserved either without human use or with active intervention to balance human needs with environmental conservation. From the historical perspectives on natural resource use, human interference seems to be the main cause of damage to land. Heated discussions have been had regarding how to conserve natural resources. This issue might be viewed from the two points of view, i.e. preservation and conservation. The Forest District Office holds the view that forest land shall be used for the purpose of forestry to avoid agricultural use or interference and to achieve the goal of complete forestation. This is more of a concept of preservation. On the other hand, users of forest land would prefer agroforestry use of forest land and manage the land through local knowledge to improve economic returns and environmental health without destroying the forest land. This is more of a concept of conservation. Which concept is more ideal in terms of protection of forest land? In this study, we referred to publications in connection with agroforestry, preservation and conservation, and use control of land, along with in-depth interviews conducted to analyze the relevant issues regarding the use of the leased forest land at NTU experimental forest and concluded that: (1) the forestation contracts regarding the leased forest land at NTU experimental forest shall be amended; (2) the allowed use of forest land under the non-urban land use control regulations shall be revised; and (3) NTU experimental forest shall continue to participate in the national land recovery plan and encouraging plan for forestation. The possible measures for the use of leased forest land at NTU experimental forest as suggested by this study include: (1) amending the three types of forestation contracts regarding the leased forest land at NTU experimental forest for the purpose of legal compliance; (2) reinvestigating the scope of use of the leased forest land at NTU experimental forest and stipulating appropriate use types to be in conformance to the land use control regulations; (3) revising the allowed use of forest land under the non-urban land use control regulations for the purposes of forest land conservation and corrective use; and (4) the continuous participation of NTU experimental forest in the national land recovery plan and encouraging plan for forestation to maintain national land conservation. Finally, by correcting the mechanism of land use control, the leased forest land at NTU experimental forest will be effectively managed and the goal of perpetual development of forest resources achieved. Key words:Experimental forest leased forest land of National Taiwan University, Land use control, Conservation and preservation, Agroforestry, Forest land, Illegal use
197

營業秘密保護與不當使用營業秘密保護規範之競合 / The Competitions between Trade Secret Protection and the Misuse of Trade Secret Protection

陳璽仲, Chen, Hsi Chung Unknown Date (has links)
隨著科技與網路之進步,不當竊取他人營業秘密之情況越趨嚴重,因此實務上開始出現對營業秘密加強保護的聲浪,法制上也不斷往加強營業秘密排他性之方向修法,但在此趨勢下,市場上不當使用營業秘密保護之情況也逐漸盛行。美國學界便提出警告,若給予營業秘密過強的排他權,導致營業秘密保護成為權利人限制競爭之武器,將阻礙社會的進步,社會福利並受到嚴重的危害。本文藉由討論營業秘密之保護理論與不當使用營業秘密保護規範之情況,探討其間之關係,研究不當使用營業秘密保護之根本原因,並嘗試提出解決辦法,作為預防潛在或解決目前已發生的問題。 本文於第二章先從營業秘密之保護理論談起,藉由探討各種營業秘密之保護理論,並分析其優點與缺點,作為之後分析不當使用營業秘密保護之素材。第三章,配合美國實務案例、法制情況說明不當使用營業秘密保護之主要態樣,並以法學及經濟學方法討論其與營業秘密保護理論之關聯,試圖找出營業秘密保護受到不當使用之原因。第四章及第五章,藉由檢視我國目前的法制規範、行政與司法實務操作方式,配合實務上曾發生過案例,提出我國現存及潛在的問題,並提供改善或法制方向之建議。 / As the progress of technology and internet, the trade secret misappropriation cases become more severe nowadays. Therefore, the trade secret owners began to agitate for strengthening the protection of trade secret, and to keep legislators busy amending the law toward enhancing the exclusivity of trade secret. However, under the trend of strengthening trade secret protection, the situation of misusing trade secret protection has increased drastically. In addition to that, some American scholars have warned that once the legal systems of trade secret protection become the weapons to restrict competition, it will not only impede social progression but it will also do harm to the social welfare. This study reviews various theories of trade secret protections and cases that misused those protections, and provides analyses of the relation between them. Moreover, this study seeks to propose some suggestions to prevent the potential problems and offer some possible solutions for the problems which have occurred. In Chapter II, the study reviews the trade secret protection theories and analyzes the pros and cons of each theory. In chapter III, this thesis introduces the major types of misusing trade secret protection with the U.S. cases and U.S. legal systems. Furthermore, in this chapter, the study applies different methods of the laws and economics in order to analyze the relation between trade secret protection theories and different types of misusing trade secret protection. Moreover, this chapter aims to find the fundamental reasons why the trade secret protection was being misused. In chapter IV, the study addresses the actual and potential misused problems in Taiwan by examining Taiwanese law systems, practices, and cases. Lastly, in chapter V, several suggestions for solving the present problems and improving future legal direction were made to conclude in the current study.
198

臉書相片分類及使用者樣貌分析 / Identifying User Profile Using Facebook Photos.

張婷雅, Chang,Ting Ya Unknown Date (has links)
除了文字訊息,張貼相片也是臉書使用者常用的功能,這些上傳的照片種類繁多,可能是自拍照、風景照、或食物照等等,本論文的研究以影像分析為出發點,探討相片內容跟發佈者間之關係,希望藉由相片獲得的資訊,輔助分析使用者樣貌。 本研究共收集32位受測者上傳至臉書的相片,利用電腦視覺技術分析圖像內容,如人臉偵測、環境識別、找出影像上視覺顯著的區域等,藉由這些工具所提供的資訊,將照片加註標籤,以及進行自動分類,並以此兩個層次的資訊做為特徵向量,利用階層式演算法進行使用者分群,再根據實驗結果去分析每一群的行為特性。 透過此研究,可對使用者進行初步分類、瞭解不同的使用者樣貌,並嘗試回應相關問題,如使用者所張貼之相片種類統計、不同性別使用者的上傳行為、 依據上傳圖像內容,進行使用者樣貌分類等,深化我們對於臉書相片上傳行為的理解。 / Apart from text messages, photo posting is a popular function of Facebook. The uploaded photos are of various nature, including selfie, outdoor scenes, and food. In this thesis, we employ state-of-the-art computer vision techniques to analyze image content and establish the relationship between user profile and the type of photos posted. We collected photos from 32 Facebook users. We then applied techniques such as face detection, scene understanding and saliency map identification to gather information for automatic image tagging and classification. Grouping of users can be achieved either by tag statistics or photo classes. Characteristics of each group can be further investigated based on the results of hierarchical clustering. We wish to identify profiles of different users and respond to questions such as the type of photos most frequently posted, gender differentiation in photo posting behavior and user classification according to image content, which will promote our understanding of photo uploading activities on Facebook.
199

iBeacon微定位技術應用於視障者行動導航之研究 / Designing a Navigation App with iBeacon Technology for the Visually Impaired Smartphone Users

林禕瑩, Lin, Yi Ying Unknown Date (has links)
手機的導航功能是一般人習以為常的生活工具,到陌生地點的路線規劃變成越來越簡單的事,不過目前多數的服務都以地圖方式呈現,資訊陳列和互動設計皆十分視覺導向,造成以聽覺操作手機的視障者覺得難以上手且不友善。統計發現,台灣國內的視障者幾乎天天都有外出需求,卻沒有一款針對他們所設計的導航服務,導致需要外出與獨立行動的視障族群必須透過更繁瑣的準備過程才得以安心的出門。再者,搭配現有導航服務的GPS定位並不夠準確,無法提供視障者所需的近身資訊,東南西北方位與百餘單位的公尺數對明眼人來說都可能是一項挑戰,視障者更是難以消化。因此,本研究透過情境訪查、隨身觀察與專家訪談等質化研究方式,深入探索視障者需求,並了解他們與一般人於行動上的異同。藉由新興的iBeacon微定位技術提供非視覺化的線索,將曲折的旅程分割成一段一段的路線,並在設計過程中融入視障者定向訓練的所知所學,讓他們能以原有技能在街道上安心行走,提升獨立出門的安全性。 / Using mobile apps to help route finding is very common for most of us. However, the visually impaired smartphone user does not benefit from this technology. A tremendous demand for independence and mobility remains unsolved. Unlike us, the visually impaired use their smartphone by auditory sense. But those apps with touch screen are not specially designed for their usage pattern. According to our preliminary study, current navigation service always comes with bad information display and unfriendly interaction design. All of these lead to a very frustrating navigation experience. Through the qualitative research methods like contextual inquiry, shadowing, and expert interview, we’d like to explore how different they are from us on the matter of traveling, and reveal the real need of the visually impaired for mobile navigation. Based on our research finding, we want to propose a navigation app specially made for the visually impaired smartphone user. In addition to GPS base service, we provide hyper-local, meaningful multi-sensory notifications to our user through micro location technology of iBeacon. And we integrate the knowledge they learned from Orientation and Mobility training in the navigation process to create a better walking experience and encourage them to live with independency. The app itself is not only a way finding tool but also an information and experience sharing platform for the visually impaired community. Combining the power of design and technology, we can enhance their cognition to the living environment, and improved the independence & mobility for our users as well. In the end, the visual impaired users will be motivated to explore the world on their own and enjoy the colorful world.
200

日治時期臺灣總督府圖書館之研究—以閱覽者為中心 / The study of Readers in the Library of Office of Taiwan Governor-General During Japanese Colonial Period

黃慈怡, Huang, Chi Yi Unknown Date (has links)
本文試圖釐清總督府圖書館建立之歷史脈絡,同時以「閱覽者」為問題中心而出發,透過統計與史料呈現,試圖勾陳出閱覽者的身分,以及閱覽者如何與為何使用圖書館,進一步讓該館閱覽者使用圖書館的歷史,得以呈現。   經由本文,發現下列五點,茲陳列如下。首先,該館藏書與閱覽者使用藏書方向,出現些微差異。該館藏書以和漢書為主。觀察和漢書的歷年度藏書部分,主要以「總類」、「文學、語學」等類為主;然而,依照歷年閱覽借閱累計總量排序,最受館內成人閱覽者愛好之分類,依次為「文學、語學」、「總類」等類。可發現,藏書方向與閱覽者使用方向,呈現不一致的結果。 其次,館內閱覽者以內地男性學生為大宗,館外閱覽者則量上最高者為本島男性。閱覽者職業表現方面,館內閱覽者中,以學生占絕對多數,館外閱覽者則未見資料。   再者,閱覽者實際使用表現中,「準備考試」是館內閱覽者使用該館的主要行為,可以看到許多內地男學生以預備考試為目的,來使用圖書館硬體和館藏中的參考書籍。館外閱覽者則暫時未得見普遍動機。   還有,在硬體部分,在圖書館初期,閱覽者使用圖書館時,常得面臨到座位不足的問題。同時,在圖書館營運後期逐漸嚴重的藏書區不足之問題,乃至該館缺乏餐廳和休息室,加上採光和通風不良,及缺乏防火設備等,都是閱覽者使用時所面臨到的困難。特別是營運後期進館人次屢創高峰,當閱覽者湧入時,人聲、木屐、鞋子所造成的聲響,產生整體圖書館整體閱讀環境水準不良的情況。   最後,自本文研究中,總督府圖書館閱覽者在該館營運期間,由於「閱讀」的行為,因而與圖書館產生了相應的互動結果。對大部分的圖書館閱覽者而言,欲使用的只是圖書館的設備,以幫助自己通過考試,而圖書館館藏或者活動,是其自身動機獲得滿足後,空閒時才考慮是否使用。也就是說,閱覽者在其總督府圖書館的使用歷程中,擁有一定的主動空間,可以選擇使用該館的方式,而非服膺圖書館自社會教育出發,必然存在教化功能的命題,或純然而無條件接受社會教育之教化。在此,歷史行動者的主體性似乎隱約得見。 / This study aims to uncover the history of the readers in the library of Office of the Taiwan Governor-General during Japanese colonial period. We want to investigate the readers in this library would be consisted of whom and what reason. By analyzing the tones of statistics data and historical material from the library, we find out the readers’ occupations and motivations eventually. With this reach, there are five points need to be mentioned. First, collection of books which stored by the library are indirect to readers’ favorite categories. Observing the data, we exposed the library had collected the category “General” most, and then is “literature and language”. In contrast, the most favorite books in this library are “literature and language”. It would be known that there is different between collection in library and readers’ favorite books. Second, in this library, most readers are Japanese male students. Comparing to this, most outside readers who use the circle service(巡迴書庫) were Taiwanese male, and it is pity that we don’t know the exactly occupation of these outside reader because of data locking. Furthermore, what were the real activities when readers were in the library?It is very interesting that preparing examinations were the main behavior. Most of Japanese male students used the equipment and the books to prepare the subjects for examinations. Unfortunately, the circle service readers’ purpose had not been discovered yet. Fourth, this building of library did not build as a library’ standard in the beginning. Therefore, readers faced the problem that they would not find enough seats inner the library. As time pass by, problem got worse. The library had been confronted with more locking problems as storage for collection, restaurants, restrooms and fire-avoiding equipment. In addition, the library was not well-ventilated and without plenty of light. Based on these conditions, readers had experienced the uncomfortable environment when they entered the library. Especially in the busy day, there were a lot of noises from human voices and stepping sounds. In the end of all, the behavior of the readers in this library did not follow the rules designed by the library officers specifically. However, to most readers, they used the equipment and books in order to pass examination they faced. After their purposes were fulfilled, they would consider using the services and other books in their second choices. The exactly readers were not a lot, it made a space that readers in this library not just purely obeying the intention which was from the library officers or the government policy. On the whole of our analyzing result, readers owned their subjective to complete their personal objective, in this view of part, we would have one more peek of the readers as the real subjective in history.

Page generated in 0.0162 seconds