University of Macau / Institute of Chinese Medical Sciences

大專院校為因應少子化現象，因此積極招收境外學生，政府也逐步開放相關政策，使來台就學之境外學生人數逐年上升，讓校內境外生比率逐年成長。圖書館有服務讀者之使命，需理解不同讀者的需求及圖書館使用行為，讓圖書館在國際化的浪潮下，可以提供更好的資源與服務。 本研究之研究目的有五點：（一）探討本地與境外大學生之資訊需求。（二）探討本地與境外大學生之圖書館使用情形。（三）探討本地與境外大學生之學校圖書館滿意度看法。（四）探討大學生使用圖書館與滿意度的影響因素，以國藉、性別、年級、院別進行探討。（五）探討與比較境外生與本地生資訊需求、圖書館使用、滿意度的差異。 為獲得研究結果，本研究透過文獻分析具體建構出「圖書館使用」三構面19項指標及「使用滿意度」三構面24指標之調查問卷，做為調查大學生圖書館使用及使用滿意度的評鑑工具。本問卷對龍華科技大學日間部大學生實際發放問卷調查，獲得以下結論：（一）本地和境外生的資訊需求以課業及休閒為主。（二）本地生最多人使用圖書館空間，境外生則最多人使用圖書館館藏。（三）本地生最滿意圖書館服務，境外生最滿意圖書館空間。（四）國籍是影響圖書館使用及使用滿意度的重要因素。（五）境外大學生仍未全面使用過圖書館。（六）本地生對圖書館期望落差大於境外生。 針對所獲得的研究結果，本研究也提出幾點建議：（一）加強宣傳圖書館，提高大學生使用圖書館的頻率。（二）因應資訊化時代，電子出版興起，圖書館需提高學生電子資源使用率。（三）增加圖書館各項館藏資源新穎性與多元性，吸引讀者使用。（四）重視圖書館空間的各項指標，滿足本地及境外大學生的需求。（五）深入了解不同身分讀者之需求，提供差異化的資源與服務。（六）提升圖書館整體滿意度，增加大學生使用圖書館的意願與頻率。 / To cope with the phenomenon of low birthrate, universities actively recruit overseas students. The government also implements some relevant policies to increase the number of overseas student in Taiwan every year. With the mission of providing best resources and services to the users, the library should fulfill the needs of different users with different using behaviors under the tide of globalization. Purpose of this study has five points: The first is to investigate the information needs of local and overseas college students. The second is to investigate the library use of local and overseas college students.The third is to investigate the library use satisfaction of local and overseas college students. The fourth is to explore the influencing factors of library usage and satisfaction of college students based on nationality, gender, grade and institution. The fifth is to explore and compare the information needs, library usage, and satisfaction between overseas students and local students. To get the research results, a survey questionnarire has formed based on the methodology of literary analysis to evaluate local and overseas college students concerning library use, satisfation and importance. This questionnaire contains "library use" three facets of 19 indicators and "satisfaction" three facets of 24 indicators as an evaluation tool for the investigation of college students ' library use and satisfaction evaluation tool. The surveys are sent to Longhua University of Science and Technology students. Results are as shown below. A. Local and overseas information needs to focus on school work and leisure. B. The largest portion of local students use the library space, and the largest portion of overseas students use the library collection. C. Most of local students most satisfied with the library services, overseas students most satisfied with the library space. D. Nationality is an important factor influencing library use and satisfaction. E. Overseas students have not fully used the library collections, space and services. F. Local students are more dissatisfied library than the overseas students. According to the research results, this study also several suggestions: A. Intensify publicity on library collections and services, and increase the frequency of using the library. B. In response to the information age, the rise of electronic publishing, the library needs to improve students' electronic resource usage. C. Enhance the library collection novelty and diversity to attract readers to use. D. Focusing on indicators falling within the library space, meet the needs of both local and overseas college students. E. Understand the needs of different students and provide differentiated collections and services. F. To enhance the overall satisfaction of the library and increase the willingness and the frequency of library using rate.

隨著資訊與通訊科技的快速發展與廣泛應用，網際網路日益普及，使得民眾在日常生活中諸多事務越來越依靠網路，進而帶來數位化的生活模式及互動型態，近年來，社群網站、即時通訊軟體等社交平台的大量出現，使得許多民眾開始利用網路來拓展其人際關係與管理其友誼網絡。此外，過去在探討網路使用與人際互動的文獻中，鮮少針對網路使用者所處的國家文化與環境背景加以分析，然而，人類所從事的行為會受到其生存的環境脈絡與文化價值觀所影響。以此為前提，本研究的主要目的在於檢視網路使用對人際互動的影響，以及探討不同文化環境下的民眾對於起網路使用行為有何差異。 　　本研究經由文獻檢閱，整理出網路使用行為與友誼網絡發展的相關文獻，以及國家文化的相關概念與構面，包括文化差異與人際關係的關聯性、國家文化與網路使用行為的關係等理論。本研究的分析方法為次級資料分析，資料蒐集自世界網路計畫之社會調查，分析中國與美國當前網路發展與使用行為的現況與趨勢，接著利用階層邏輯迴歸分析，比較不同國家文化環境下，民眾網路使用與人際互動之關聯性。 　　整體結果顯示，網路使用動機可以分為工具性、社交性及娛樂性三種類型，其中社交性網路使用動機對於人際互動具有正向顯著相關，意即網路使用與社交網絡的興起，提供民眾更多進行互動的平台與管道，增強了人際互動的聯繫;此外，在國家文化的影響因素下，根據分析結果，發現當國家文化屬於東方文化時，其社交性網路使動機為對於人際互動會產生較強烈的影響，換言之，國家文化作為調節變相對於網路使用行為與人際互動間確實會產生不一樣的效應。 / With the rapid development of information and communication technology, people are getting more and more rely on the Internet in daily life, which contribute to the digital lifestyle and interactive patterns. In recent years, large numbers of Online Socializing Platform, such as community sites, instant messenger, etcare making people begin to use the Internet to expand their relationships and manage their friendship network. In the past, the literatures on the use of Internet and interpersonal interaction were rarely analyzed for the national culture and environmental background of Internet users. However, the behavior of human beings will be affected by the context and cultural values that they live on. In this premise, the main objective of this study is to examine the impact of Internet use on interpersonal interaction and to explore the differences in behavior between people from different cultural environment. 　The study, with literature review, has sorted out the internet using behaviors and friendship network development of the relevant literature, as well as the relevant concepts of national culture and aspect, including the relationship between cultural differences and interpersonal relationships, the relationship between national culture and internet using behaviors. The method of this study is secondary data analysis, data were collected from the survey of World Internet Project. Class-based logistic regression analysis was then proceeded to to discuss correlation between internet using behaviors and interpersonal interaction with the comparison of cultures from different countries. 　Overall results show that Internet use motivation can be divided into three types, including instrumental motivation, social motivation and entertaining motivation. While social motivation has significant positive correlation on interpersonal interaction, it means the use of the network and the rise of social networks provide people with more interactive platform and pipeline, and enhance the interpersonal interaction. Based on the analytical results, when the national culture belongs to the oriental culture, social motivation will have a stronger impact on interpersonal interaction under the influence of national culture. In other words, national culture as a moderator variable has different effects on internet using behaviors and interpersonal interaction.

在過去傳統劇場展演的藝術型態，因爲欠缺互動，易形成台上的表演與台下觀眾互動不頻繁的隔閡。近年來，結合科技與藝術的數位互動展演成為一種創新的表演形態。但在開發互動展演會有技術難度，完成腳本後可能會因為缺乏彈性和擴充性，重複進行一樣的表演，或是再由專業的劇場與程式相關人員反覆修改需求。本研究為解決上述遇到的問題，研發應用在數位展演上的圖型化領域專屬語言編輯器，讓終端使用者可以藉由階段性的操作完成腳本，也可根據不同需求更新背景或角色函式庫。另外，透過實體與虛擬角色的骨架資料繫結的方式，也解決在整合虛擬與實體平台的互動中，實體裝置收到感測器資料，卻無法直接解析取得裝置名稱的問題。於系統上本研究增加使用者自主控制元件和創作腳本，使虛實互動的創作更加彈性。 / In traditional performance, there is little interaction between actors and their audience. Recently, due to the advance of information and communication technology, art and culture are combined with technology mediated interaction between actors and their audience to create a new style of digital interactive performance. However, there are still many technical barriers in developing digital interactive performance. Essentially, the scripts for such performance are usually fixed, or with limited programmability. As a result, one performance will be repeated played or requires a lot of efforts to modify it. This thesis aims to address the issue of programmable scripts with a visual editor and supporting execution environment. In particular, we focus on helping performance director to develop programmable scripts that enable the flexible interaction between physical characters and their virtual counterparts. Our editing tool allows end-users to write scripts using drag-and-drop elements we developed on top of the Blockly framework. Besides detailed descriptions of the design and implantation of our tool, preliminary evaluation results are also presented.

小規模營業人所適用之營業稅查定課徵制度，一直以來存在許多問題，因稽徵人力不足之問題致查定作業難以落實，又查定課徵與一般使用統一發票不僅在適用稅率上落差過大，且在處罰標準上亦大相逕庭，又查定課徵制度獨立於加值型營業稅體系之外，破壞加值型營業稅法進銷勾稽制度，造成稅捐逃漏的大漏洞，除了稅負不公，違反租稅公平原則外，亦使稅捐徵納出現無法彌補的破洞，嚴重影響我國稅收甚鉅；此外，臺灣陸續爆發的食安問題如毒奶粉、假油案等，也因無法追查未使用統一發票的下游廠商，致不能有效控管食品流向，使民眾對於食品安全存有極大疑慮，皆係因未全面使用統一發票之故；然又為保障社會上相對弱勢者，及減輕一般消費者之負擔，維持國人基本日常生活，並簡化許多缺乏會計制度之小本經營營業人帳務問題，致查定課徵制度無法完全消除。 在此兩難的狀況下，本研究即蒐集臺北國稅局2011年至2015年小規模營業人銷售額相關資料，運用追蹤資料分析（Panel Data）探究，依據過去文獻之歸納整理，加入虛擬變數（改使用統一發票）作為探討，以及特定產業別產值比與虛擬變數交互項一併探討，欲找出改使用統一發票對小規模營業人銷售額影響。而研究結果顯示，改使用統一發票，對臺北國稅局2011至2015年小規模營業人銷售額有顯著影響。

京都大学 / 新制・論文博士 / 博士(工学) / 乙第13404号 / 論工博第4190号 / 新制||工||1761(附属図書館) / 京都大学大学院工学研究科都市環境工学専攻 / (主査)教授 酒井 伸一, 教授 高岡 昌輝, 准教授 平井 康宏 / 学位規則第4条第2項該当 / Doctor of Philosophy (Engineering) / Kyoto University / DFAM

京都大学 / 0048 / 新制・課程博士 / 博士(農学) / 甲第19937号 / 農博第2187号 / 新制||農||1044(附属図書館) / 学位論文||H28||N5010(農学部図書室) / 33023 / 京都大学大学院農学研究科生物資源経済学専攻 / (主査)教授 新山 陽子, 教授 足立 芳宏, 教授 秋津 元輝 / 学位規則第4条第1項該当 / Doctor of Agricultural Science / Kyoto University / DGAM

客戶在從事消費時，往往會有許多不一樣的行為產生。對組織而言，研究客戶的消費行為能夠協助組織更了解客戶的資訊，進而支援其經營活動。以往與客戶行為相關的資料挖掘研究，較著重於客戶的消費資料。而對於客戶在商店中做了那些動作，及其動作會導致發生的事件並沒有較全盤及深入的討論。對實體業者而言，要實際的去記錄使用者在商店內的行為，是不太可行的；但相對的說，隨著網際網路與資料收集技術的發展，網站經營者應用log留存技術，將比傳統業者更容易且完整的收集到消費者行為記錄。本研究試圖在全球資訊網的環境中建立一個能夠同時分析使用者的瀏覽網頁路徑及其動作過程的演算法；並且配合該演算法建置一個雛形系統，以驗証其效能，最後並評估其日後實務操作的可行性。 / Different kind of customer purchases with different behavior. Studying the customer’s purchase behavior can help organizations understand their client intentions to support their business activities. In the past, customer behavior data mining emphasized on their purchase items, i.e., what they buy. There was few studies discussing what path they took and what actions they made in an e-store. It is impossible for a physical store to record its customers’ all actions and passing paths. However, a website store can easily collect such data in an Internet log. This study proposes a data mining algorithm that can analyze both customers’ browsing pages and their actions path. The algorithm’s efficiency and feasibility were examined in our prototype. This study may contribute to help the website mangers to restructure their website layouts or advertisement position to catch the customer’s eyes.

館藏評鑑是圖書館館藏發展中重要的一環，圖書館透過館藏評鑑了解館藏的現況優劣，包括內容品質、使用情形、使用者的需求差異等層面，作為修正採訪策略或讀者服務的參考。然而基於人力、成本等因素，館藏評鑑常成為圖書館的負擔，對於資源不足的中小型、基層圖書館而言，更是艱難的工作，所以尋求一套相對簡易的方法，以節省人力物力的方式進行館藏的評估，是有其需求的。 因此，本研究嘗試以「品質機能展開(Quality function deployment，QFD)」為基礎，發展一套半自動化的「使用需求導向館藏評鑑系統」，希望以系統化和新的不同評鑑模式來輔助館藏評鑑。本系統所應用之資料來源為使用者問卷調查以及圖書館自動化系統的各種紀錄，透過品質機能展開，以量化的方法將兩者做矩陣式的對應和計算並求得結果，作為輔助館藏評鑑時的參考。 本研究以台北市木柵高工圖書館為對象，研究方法及流程依次為：問卷調查、系統實作分析、訪談。首先以問卷調查法訪問學校圖書館使用者，取得使用者之需求；再將這些需求的數值輸入系統中，與圖書館自動化系統的紀錄合併進行品質機能展開計算；最後，將系統運算分析出來的結果，用訪談的方式訪問木柵高工圖書館員，檢視本系統之有效性與館員對本系統之看法。 研究之發現有以下幾點：1.應用品質機能展開所開發之系統，確實可應用於館藏評鑑，但較適合觀察長期趨勢；2. 不同使用者族群對圖書館館藏重視之層面可能有差異，此差異在本系統中會對結果造成影響，影響幅度由需求差異大小決定；3.無法量化計算的質性使用者需求，仍然受到使用者重視，在館藏評鑑中亦相當重要；4.本研究所開發之系統，有助於資源不足之基層圖書館館藏評鑑作業的推動。 / Library collection evaluation is one of important part of collection development, to understand the goodness or weakness of collection. It includes quality of content, analyzing of use, user needs, etc. But because of lake of staff and funds, collection evaluation becomes a burden to many libraries. To small libraries, it is more difficult. So it is necessary to develop a simple method to save the cost and labors for libraries. This study applies the Quality Function Deployment to develop a half-automatic library collection evaluation system, hoping to help collection evaluation works in a systematic, efficient way. The system in this study uses two kinds of data for computing: questionnaire survey of user needs and library automation system records. By applying the Quality Function Deployment, the system can combine above data and records, and generate analysis of collection and user needs in graphics. Finally, it can help decision making according to this information. This study takes Taipei Muzha vocational high school as the object, the method and procedures would be: questionnaire survey, system developing and analyzing, interview with librarians. The study obtains following conclusions: 1.Applying QFD, this system can help collection evaluation in practical, but it is more suitable to observe long-term trends than short-term; 2. Different group of users concern different needs in using library collections, those differences will affect the result of this collection evaluation system; 3. Some user needs can not be quantitated for system progressing, part of those needs are important in users’ opinions, so in a practical collection evaluation work, libraries can not ignore them; 4. This collection evaluation system can help some small-scale, basic-level, insufficient-resource libraries to accomplish their collection evaluation work.

本研究以Wendy Gordon教授三要件市場失靈理論為核心-即(一) 市場失靈的狀況現實存在，（二）支持被告的使用模式對社會而言利多於弊，以及（三）允許合理使用抗辯不會對於創作者的創作誘因產生實質損害-試圖以美國實務判決為藍本勾勒出可能的觀察構面與命題，並以此為基準以音樂產業為例推演可能的管理意涵，最後從制度面的角度檢討現行合理使用判決所出現的問題與可能的解決方式，研究結果及建議分述如下： 觀察構面與命題的發展 本研究以美國近二十年來重要合理使用判決為藍本，並將市場失靈區分為交易成本過高與正向外部性兩種類型，歸納出以下命題及觀察構面： 命題一：與著作權利人進行交易的交易成本越高，主張合理使用成功的機會越高。 H1:系爭著作物在使用當時若屬於無法尋得權利人的孤兒著作，成功主張合理使用的機會較高。 H2:系爭著作物若有著作權仲介團體代理或有交易成本低廉的授權平台，成功主張合理使用的機會較低。 H3:系爭著作物若有著作權管理資訊，成功主張合理使用的機會較低。 命題二： 被告利用型態對社會創造的正向外部性越高，成功主張合理使用的機會越高。 H4:系爭著作的利用方式若屬於對原著作物的諷刺或批評，成功主張合理使用的機會較高。 H5: 使用者使用的模式若能減少資訊流通障礙而非單純販售著作重製物圖利，成功主張合理使用機會較高。 市場失靈對著作權人的管理意涵 就正向外部性導致的市場失靈而言，當被告的利用模式產生的正向外部性越大，著作權授權交易無法完成對整體社會造成的效率損失越大，依據市場失靈理論的討論架構，法院支持被告合理使用主張的機會也越大。此時，權利人最佳的管理策略應該是更積極進行授權，並避免過度利用優勢談判地位抬高交易條件，最後導致授權交易無法進行。面對交易成本過高可能導致市場失靈，對權利人來說最佳的管理策略應該是使用各種可能的機制創造最有效率的授權市場，當市場的運行越具效率，交易成本越低，市場失靈的風險越低，法院支持利用人合理使用抗辯的機會也越低。管見以為，授權著作權仲介團體進行授權交易、自建授權平台、創新商業模式或與主流流通平台建立策略聯盟，是對權利人來說降低交易成本最佳的管理策略之一。 此外，從音樂與出版產業的發展歷程可以發現技術、法律與管理是彼此互為影響的構面，對於企業經營者來說，應有任何一項變動即牽一髮而動全身的敏銳，假定任何一項要素恆久不變或外生於其他兩構面的變化，均可能成為策略錯誤的原因。以上發現可歸納為三個命題： 命題三:著作利用產生的正向外部性越大，權利人越應該積極進行授權，避免過度利用優勢談判地位抬高交易條件，導致授權交易無法進行。 命題四: 權利人應積極建立便於使用的授權機制，降低交易成本及合理使用的風險。 命題五：技術、法律與管理模式三構面互相影響，任何一項要素變動，都可能驅動其他兩項要素的變化。 現行合理使用判決的問題與制度面的修正芻議 若市場失靈理論及本研究提出的命題與觀察構面被接受，本研究建議現行著作權法第六十五條第二項規定可修正如下： 著作之利用是否合於第四十四條至第六十三條規定或其他合理使用之情形，應審酌一切情狀，尤應注意下列事項，以為判斷之基準： 「一 利用之目的及性質，包括係為商業目的或非營利教育目的。 二 著作之性質。 三 所利用之質量及其在整個著作所占之比例。 四 利用結果對著作潛在市場與現在價值之影響。 五 利用結果產生的公共利益。 六 覓得著作權人以及取得授權的難易與成本。」 現行法下，法院在合理使用與判斷被告需賠償權利人全額損害兩者間沒有其他選擇，若法院考量正向外部性的存在後，認為被告的利用方式對整體社會有極大利益，並將正向外部性所帶來的好處納入最適授權金的計算，其數額或許將遠低於客觀上填補權利人所失利益與所受損害的價額，判定被告需賠償全額損害有悖於分配效率的要求。反面言之，若被告的利用嚴重損及該著作物最主要的經濟收益，判定合理使用對權利人又將衝擊過大。此時，法院將被迫在合理使用與全額損害賠償間進行二擇一的選擇。為給予法院更多救濟市場失靈的彈性，本研究建議在制度上應盡可能補足全額損害賠償與合理使用光譜的空缺，在立法上似可考慮將現行著作權法第六十五條第三項、第四項規定移至第四項與第五項，並增訂第三項條文如下：著作之利用雖不符合第四十四條至第六十三條規定或其他合理使用情形，但法院審酌一切情狀，尤應注意前項所列事項，得酌減損害賠償金額，若行為人利用方式未達商業規模者，並得免除或酌減行為人違反本法所需負擔的刑事責任。 嚴重市場失靈發生時，因為著作權人的市場利益未受影響，應支持著作利用人合理使用的主張。本此，對於特定類型的嚴重市場失靈，著作權法可以明定為合理使用。本研究建議現行著作權法第五十一條修正如下：「著作於個人或家庭或其他類似範圍內之使用為目的者，若該使用不影響著作權人可合理預期的市場利益者，不構成對著作財產權的侵害。」 / Along with the enlargement of the scope and duration of copyright, it is generally believed that barriers to continual innovation and knowledge distribution also increase. How to leverage fair use to best preserve public interest thus becomes a very important issue. Nevertheless, fair use is called the most unpredictable and difficult problem in copyright law. Using the market failure theory proposed by Wendy Gordon to explain the scope of fair use, this research collects landmark U.S. fair use cases as the basis to develop propositions that help the judiciary to deal with fair use cases, makes management suggestions to copyright holders and proposes several legal reforms to the current Taiwanese fair use law . This study suggests that a defendant’s chance to prevail on his fair use defense increase as the transaction cost increases. For illustration, if the work in dispute is an orphan work, a defendant has a stronger fair use case because the transaction cost he has to incur to find the copyright owner and reach a deal is higher. Similarly, if the work in dispute carries with it clear copyright management information, is managed by efficient intermediaries or placed on an efficient transaction platform, a defendant has a weaker fair use case. The reseach also argues that the higher the positive externality brought by a defendant’s uses, the stronger fair use case he has. If a defendant uses the work in dispute to create a parody or to facilitate information exchange, the defendant has a stronger fair use case due to the positive externality he creates. As managerial suggestions to copyright owners, this study maintains that copyright owners should make their best efforts to reduce transaction costs in connection with licensing and copyright transfers and actively engage in licensing to uses creating significant positive externalities. This helps reduce the possibility that potential users rely on fair use and end up paying nothing to copyright owners. To reduce transaction cost, copyright owners may consider building a licensing platform themselves, using intermediaries or forming strategic alliances with primary sale channels. As for positive externalities, it is suggested that copyright owners pay attention to the public interests recognized in the copyright law. This study also finds that technology breakthroughs, legal reshuffles and innovations in business model and management are inter-related. It is simply a mistake to regard one of the three constructs as being static if another construct has been changing. This research also proposes the following amendments to the current fair use law in Taiwan. As a matter of practice, Taiwanese judges rarely consider factors outside the four listed factors in Article 65(2) of the Taiwanese Copyright Law, even though the statute gives them wide discretion to consider other factors. To encourage the Taiwanese judiciary to apply the market failure theory in fair use cases, it is suggested that “the cost at which a user must incur to obtain a license” be added as the fifth factor and that“the public interests a user creates” be added as the sixth factor in Section 65(2). Secondly, to give judges more flexibility in close cases, it is suggested that judges should be given discretion to reduce the damages a defendant has to compensate copyright holders and discretion to reduce or release him from his criminal duty, even if the criteria for fair use are not fully satisfied. Lastly, if serious market failure occurs, it will be Pareto superior to allow defendants to use the work in dispute free of charge. It is generally recognized that most types of personal uses fall within the scope of serious market failure. This study thus proposes that Article 51 of the Taiwanese Copyright Law be amended to the effect that personal or familial uses are allowed so long as the profits copyright holders can reasonably expect are not adversely affected.