Introduction: This article outlines a dog owner–focused social marketing pilot program implemented in 2017, which aimed to reduce koala and domestic dog interactions in one local city council in Australia. Literature: Dog attacks and predation are the third most common cause of death in koalas after habitat loss and vehicle strikes. Programs aiming to reduce wildlife and domestic pet interactions frequently neglect human dimensions, and social sciences have been called upon to complement conservation efforts. Methods: Developed in consultation with dog training experts and the local regional council Leave It was based on input from 41 dog owners. Leave It was a 4-week training program priced at AUD$150 that was delivered by local dog trainers who had previously received specialized koala aversion training. Findings: Co-design results indicated that the social marketing pilot program needed to emphasize training, be positive, and be dog and not koala-focused. A fun, positive dog-focused event, supported by dog retailers, entertainers, and food service providers, was held in June 2017 to launch the Leave It program. Outcome evaluations for Leave It indicated a statistically significant increase in wildlife aversion–related behaviors (stay, come back every time/some of the time, and stay quiet on command). Process evaluation indicated that people enjoyed the do-focused event and the opportunity to seek training and obedience advice. Conclusions: Co-designing the program with dog owners in the local council area engaged community members, making them contributors rather than program participants. The program had a dog focus rather than wildlife focus as recommended by dog owners.

I detta examensarbete undersöks hur en svensk kommun kan arbeta med klimatväxling för att minska dess ekologiska fotavtryck och negativa effekt på miljön. Miljöfrågor är något som varje kommun brottas med dagligen för att föra arbetet kring hållbar utveckling framåt. Två forskningsfrågor formulerades som skulle ta reda på vilka faktorer som anställda i en svensk kommun upplever ökar miljömedvetenheten och användningen av elcykeln som arbetsfordon.  Tre olika hemtjänstenheter i Borås kommun har undersökts utifrån en kvalitativ ansats ihop med en litteraturstudie. Genom att fokusera på en infrastruktur som främjar elcykelanvändandet, erbjuda utbildningar kring elcykelanvändandet samt arbeta med kampanjer som ökar tillgängligheten på elcyklar kan kommuner skapa en kulturförändring vid val av fordon. Miljöutbildningar, miljöledningssystem och elcyklar ses som fungerande sätt att klimatväxla på, med olika preferenser från person till person beroende på tidigare kunskap och erfarenheter. De tre klimatväxlingsåtgärderna upplevs på olika sätt bidra till att personer agerar på ett mer hållbart sätt. Exempelvis genom bättre resurshantering, eco-driving och via byte av fordon släpps mindre CO2 ut per resa. / This thesis examines how a Swedish municipality can work with climate change to reduce its ecological footprint and negative effects on the environment. Environmental issues are something that every municipality encounters daily to forward the work on sustainable development. Two research questions were formulated that would determine the factors that employees in a Swedish municipality experience increases environmental awareness and usage of electrical bikes as work vehicles. Three different home care service units in Borås municipality has been examined based on a qualitative approach together with a literature study. By focusing on an infrastructure that encourage e-bike usage, provide education on ebikes and creating campaigns that increases the availability of e-bikes, municipalities can create a cultural change in the selection of vehicles. Environmental education, environmental management systems and e-bikes are working ways of climate compensation, with different preferences from person to person, depending on previous knowledge and experience. The three types of climate compensation alternatives are perceived as different ways to help people act more sustainable. For example, through better resource management, education in eco-driving and lesser CO2-emissions per trip by changing vehicle.

Frågeställning: Vilken typ av människor har störst benägenhet att ändra sina resvanor?Vilka marknadsföringsstrategier är bäst lämpade för att få Eskilstunas invånare att ändra sina attityder och beteenden så att de väljer mer hållbara resealternativ? Syfte: Syftet med denna uppsats är att presentera marknadsföringsåtgärder som Eskilstuna kommun kan använda sig av för att främja hållbart resande samt att redogöra vilka målgrupper dessa åtgärder bör riktas mot. Metod: Vi valde att göra en kombinerad kvantitativ och kvalitativ studie. Kvantitativ data har vi hämtat från sekundärkällor i form av tidigare undersökningar som är gjorda i Eskilstuna och andra jämförbara kommuner i Sverige. Primärdata i denna studie är kvalitativ och kommer från intervjuer med olika personer som jobbar med att främja hållbart resande. Teorin och empirin vävdes sedan samman till en analys. Slutsats: I slutsatsen presenterar vi vilka målgrupper som är intressanta att arbeta med samt med vilka marknadsföringsåtgärder vi anser att Eskilstuna kommun bäst kan nå dem. Vår förhoppning är att de åtgärder vi presenterat kommer till användning för Eskilstuna kommun och att de kommer föra med sig en beteendeförändring. / Research questions: What kind of people is most likely to change their travel habits?Which marketing strategies are best suited to get Eskilstuna’s residents to change their attitudes and behaviors so they will choose more sustainable travel options Purpose: The purpose of this paper is to present different marketing measures which Eskilstuna municipality can use to promote sustainable travel and to present which target groups such measures should be directed towards. Method: We chose to use a combined quantitative and qualitative research method. Quantitative data was obtained from secondary sources in the form of previous investigations that were made in Eskilstuna and other comparable municipalities in Sweden. The primary data in this study is qualitative and comes from interviews with various people who are working to promote sustainable travel. The theory and empirical data were woven together to constitute an analysis. Conclusion: In the conclusion, we present the target groups that are of interest to work with and with which marketing measures we consider Eskilstuna municipality best can reach them. We hope that the measures we have presented will be useful for Eskilstuna municipality and that they will lead to behavioral change.

L’objectif de cette thèse est de concevoir une démarche d’intervention pour promouvoir la réduction du gaspillage alimentaire reposant sur l’hypocrisie induite semble. Cette procédure d’induction de dissonance articule une phase de saillance normative et une phase de rappel des transgressions. Si l’hypocrisie induite est interprétée à la lumière de la théorie de la consistance de Soi, nous reprenons à notre compte les propos de Vallacher (1992), selon lesquelles la nature de l’action, c’est-à-dire les significations qu’un individu attribue à ces comportements, est susceptible d’influencer le processus de dissonance. La théorie des niveaux de construit, incluant l’identification de l’action, a été mobilisée pour appréhender les significations accordées à des conduites pro-sociales. Plus précisément, nous avons examiné l’influence des niveaux de construit, sur les comportements de soumission obtenus, selon que la phase de saillance normative sera suivie ou non d’un rappel des transgressions. Dans une première expérience, nous avons testé l’applicabilité de l’hypocrisie induite pour promouvoir la réduction du gaspillage alimentaire. Les deux expériences suivantes examinent l’influence des niveaux de construits dans l’hypocrisie induite. Enfin, une recherche-action reposant sur des interventions de type face-à-face auprès des ménages a été mise en œuvre et integre des mesures comportementales effectives. Nos résultats suggèrent que l’hypocrisie induite est à même de promouvoir des changements de comportements effectifs de réduction du gaspillage, mais que ces changements dépendent des significations accordées à cette conduite pro-sociale / Our research aims at conceiving an intervention process to promote food waste reduction in households. Considering the characteristics of food waste, induced hypocrisy appeared adapted to lead to behavioural changes. This sequential procedure of dissonance induction articulates two steps: preaching publicly a socially desirable behaviour (normative salience) and remembering one’s counter-normative behaviours (mindfulness). Though induced hyprocrisy is interpreted in the light of self-consistency theory, we make ours Vallacher’s propositions (1992), according to which the nature of the action, that is the meanings attributed to these behaviours by an individual, is likely to influence arousal and dissonance reduction. This research relies on construal level theory, including action identification, to understand the meanings given to pro-social behaviours. More specifically, we tested the influence of construal levels, manipulated during the stage of normative salience, on the compliance behaviours thus obtained, whether the normative salience stage be or not followed by mindfulness. In a first study, we applied induced hypocrisy to a previously unstudied behavioural area: the encouragement of food waste reduction. The next two experiments, conducted in a laboratory, examined the influence of construal levels in induced hypocrisy. Relying on these studies, we conducted a field experiment, which used effective behavioural measures, based on face-to-face interventions in the households. Our results suggest that induced hypocrisy may encourage individuals to actually reduce food waste, but that these changes depend on the meanings they grant to this pro-social behaviour

This thesis uses a systematic understanding of sustainability informed by human needs, learning and design theory to explore ways in which small retail environments can effectively communicate sustainability concepts. The envisioned outcome of successfully communicating and implementing sustainability within retail environments is a lasting change in people’s daily behaviors. The methods of literature review, surveys, human needs investigation and professional validation are used to develop a behavioral change model centered on human needs and learning as well as six communication guidelines. The appendix of this thesis contains a user-friendly pocket guidebook titled The Six Guidelines for Sustainable Retail. The guidebook is designed as a quick-reference tool for retailers, designers and employees. It contains principles, visuals and concepts of sustainability for daily communication and comprehension purposes.

Background: This thesis is a collaboration between the researcher and the company of SkiStar AB, located on the destination of Åre, Sweden. The study builds upon previous internal quantitative research conducted by the company, where the areas of waste management, recycling, and coworker inclusion showed potential for improvement. The behavioral economic concept of nudging is used as the theoretical standpoint, to discover if changes in the staff accommodation can facilitate sustainable decisions and behaviors. Five interviews are conducted, in order to gain an in-depth understanding of the employee's behavior regarding source sorting and waste management as well as a more detailed and personal view of the current situation.  Purpose: By exploring the current situation of the employees and their behavior around waste management and combining this information with the theoretical foundation of nudging, this study aims to investigate and examine how nudging can be used as a tool in order to include the employees in a company's sustainability efforts. Methodology: The research is a qualitative study with an exploratory nature, where five in-depth interviews builds knowledge and creates understanding for the current situation. Thematic analysis is used to find patterns and relationships to analyze and validate the raw data, which later is developed into a first-order analysis, close to the raw material. Later a final analysis and application to the theoretical framework are conducted to fully explore the research questions and create suggestions for the company.  Conclusion: The research presents suggestions and appropriate nudging techniques to concretize and guide how nudging can be used as a tool when providing staff accommodation. The research proposes nudging techniques such as change of default option, simplifications and usage of social norms can be implemented to steer the waste management behavior in a sustainable direction, and by that, include the coworkers in the company's sustainability efforts, as well as contribute to a more sustainable destination and planet.

All residents have an equal obligation to sort their waste correctly. Despite the fact that there are regulations regarding, for example, packaging, newspapers, etc. they end up in combustible waste anyway. Why is that so? This thesis will focus on how to design a sorting area in an efficient, informative and accessible way to make it easier for users to sort correctly. Based on methods and collected empirical data, a comprehensive picture was created of what problems exist and what solutions need to be addressed. With the help of studies and theories, a design proposal was created on how to facilitate the sorting area for users to sort correctly. / Alla invånare har lika mycket skyldighet att sortera sitt avfall rätt. Trots att det finns en lag på exempelvis förpackningar, tidningar etc. så hamnar dessa ändå i brännbart avfall. Varför är det så? Examensarbetet kommer att handla om hur man kan utforma avfallsutrymme på ett effektivt, informativt och lättillgängligt sätt för att underlätta för användarna att sortera rätt. Utifrån metoder och insamlad empiri skapades en helhetsbild om vilka problem som finns och vilka lösningar som behöver åtgärdas. Med hjälp av studier och teorier skapades ett gestaltningsförslag på hur man kan underlätta sorteringsytan för användarna att sortera rätt

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Using a bicycle helmet markedly reduces the risk of head injuries. The most recent systematic review and meta-analysis has documented that the use of bicycle helmet reduces the risk of serious head injuries by 60 % [1]. Given the large safety-gains from wearing a helmet while cycling, it is highly relevant to promote the uptake of bicycle helmets while also measuring how the prevalence of bicycle helmet use evolves over time across different groups. In Denmark, bicycle helmet use has been promoted in several nationwide campaigns targeting both the general cyclist population and cycling school children. Since 2004, the use of bicycle helmets among cyclist in Denmark has also been measured observationally in two different nationwide time series. One time series (termed 'city traffic'') consists of observations of cyclist across all age groups in city traffic. The other nationwide time series (named 'school traffic'') consists of observations in front of schools, and only includes observations of cycling children. This paper presents the results of these two observational time series, while also cautiously linking the increase in bicycle helmet use to campaigns that have promoted the uptake of bicycle helmets. This paper is structured as follows. First, the methods of the observational bicycle helmet studies are presented. Second, the results of the bicycle helmet observational time series are presented. Third, the discussion section assesses potential explanations for the increased bicycle helmet use in Denmark. The paper concludes that the use of bicycle helmets has increased markedly in Denmark. In 2004, approximately 6 % of the observed cyclists in city traffic used bicycle helmets. This number increased to 28 % in 2014 and to 48 % in 2021. In school traffic, helmet use among cycling school children increased from 33 % in 2004 to 60 % in 2014 and to 80 % in 2021. [From Introduction]

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