What would happen if the outskirts and endings of our towns receive the same affection as their cores? This diploma project will tend to one of these forgotten sites. The shoreline of Ekerö Centrum - A site longing for identity, to become more than it is today. The park by this shoreline, which unintentionally has become the back end of the town center, has the potential to be elevated into a key node for Ekerö. This project looks to the existing assets of the site - it’s water contact, the view over the fields and forests of Lovön and the connection to Stockholm City via commuter boat, and suggests three additions to the site to activate it and let people enjoy these elements. By looking closer at the site three different points spread out in the park was identified. These points each received an addition. The first - a waiting hall for the boat station. Second,a marketplace - which essentially is a piece of park furniture that can be used in multiple ways. And third - a sauna to experience the water.

In recent years, there have been incidents which decreased people's trust in some organizations and authorities responsible for ratings and accreditation. For a few prominent examples, there was a security breach at Equifax (2017), misconduct was found in the Standard & Poor's Ratings Services (2015), and the Accrediting Council for Independent Colleges and Schools (2022) validated some of the low-performing schools as delivering higher standards than they actually were. A natural solution to these types of issues is to decentralize the relevant trust management processes using blockchain technologies. The research problems which are tackled in this thesis consider the issue of trust in reputation for assessment and review credibility at different angles, in the context of blockchain applications. We first explored the following questions. How can we trust courses in one college to provide students with the type and level of knowledge which is needed in a specific workplace? Micro-accreditation on a blockchain was our solution, including using a peer-review system to determine the rigor of a course (through a consensus). Rigor is the level of difficulty in regard to a student's expected level of knowledge. Currently, we make assumptions about the quality and rigor of what is learned, but this is prone to human bias and misunderstandings. We present a decentralized approach that tracks student records throughout the academic progress at a school and helps to match employers' requirements to students' knowledge. We do this by applying micro-accredited topics and Knowledge Units (KU) defined by NSA's Center of Academic Excellence to courses and assignments. We demonstrate that the system was successful in increasing accuracy of hires through simulated datasets, and that it is efficient, as well as scalable. Another problem is how can we trust that the peer reviews are honest and reflect an accurate rigor score? Assigning reputation to peers is a natural method to ensure correctness of these assessments. The reputation of the peers providing rigor scores needs to be taken into account for an overall rigor of a course, its topics, and its tasks. Specifically, those with a higher reputation should have more influence on the total score. Hence, we focused on how a peer's reputation is managed. We explored decentralized reputation management for the peers, choosing a decentralized marketplace as a sample application. We presented an approach to ensuring review credibility, which is a particular aspect of trust in reviews and reputation of the parties who provide them. We use a Proof-of-Stake based Algorand system as a base of our implementation, since this system is open-source, and it has a rich community support. Specifically, we directly map reputation to stake, which allows us to deploy Algorand at the blockchain layer. Reviews are analyzed by the proposed evaluation component using Natural Language Processing (NLP). In our system, NLP gauges the positivity of the written review, compares that value to a scaled numerical rating given, and determines adjustments to a peer's reputation from that result. We demonstrate that this architecture ensures credible and trustworthy assessments. It also efficiently manages the reputation of the peers, while keeping reasonable consensus times. We then turned our focus on ensuring that a peer's reputation is credible. This led us to introducing a new type of consensus called "Proof-of-Review". Our proposed implementation is again based on Algorand, since its modular architecture allows for easy modifications, such as adding extra components, but this time, we modified the engine. The proposed model then provides a trust in evaluations (review and assessment credibility) and in those who provide them (reputation credibility) using a blockchain. We introduce a blacklisting component, which prevents malicious nodes from participating in the protocol, and a minimum-reputation component, which limits the influence of under-performing users. Our results showed that the proposed blockchain system maintains liveliness and completeness. Specifically, blacklisting and the minimum-reputation requirement (when properly tuned) do not affect these properties. We note that the Proof-of-Review concept can be deployed in other types of applications with similar needs of trust in assessments and the players providing them, such as sensor arrays, autonomous car groups (caravans), marketplaces, and more.

[pt] Esta dissertação tem como objetivo analisar as estratégias de marketing implementadas pela Oi, a terceira entrante no mercado brasileiro de telefonia móvel, desde o seu pré-lançamento comercial até junho de 2004 para identificar os aspectos que tiveram influência nos resultados alcançados na penetração do mercado da telefonia móvel. Apesar da forte retração da atividade econômica observada no Brasil nos últimos anos, particularmente de 2002 a meados de 2004, a planta de telefonia móvel registrou significativa expansão, superando à da telefonia fixa (em 2003) e chegando a 59,7 milhões de linhas em outubro de 2004. O desempenho operacional da Oi nos 12 primeiros meses de atuação tornou-se um caso de sucesso, reconhecido por analistas americanos e europeus, tendo conseguido em apenas 24 meses de operações cerca de 21% do market share na sua região de atuação. Baseados no tratamento dos dados e informações coletadas através das entrevistas realizadas com os dirigentes, e da investigação documental dos relatórios da própria empresa e da Telemar, sua controladora, e de pesquisas externas, em publicações, estudos, relatórios e web sites; verificou-se que grande parte desse sucesso deveu-se principalmente às estratégias de marca, de inovação, do processo de distribuição, e a figura do pré-pago. / [en] The purpose of this dissertation is to analyze the marketing strategies implemented by Oi, the first third new commer in the Brazilian wireless marketplace, as of the business pre-launch up to July, 2004, to identify which enabled the Company to achieve that performance. Despite the strong retraction of the economic activity in Brazil for the latest years, mainly from 2002 up to mid 2004, the wireless telecommunications plant recorded a significant expansion, outdoing the wireline telecommunications (2003) and attaining 59.7 million of telephone lines in October, 2004. The performance of Oi in the first 12 months of operations became a success, acknowledged by American and European analysts, considering that in one year of operations the Company obtained approximately 21% of the market share in its segment of operations. Based on the processing of the data and of the information gathered by means of interviews carried out with directors, on the document research into the reports of the Company and of the Parent Company, Telemar, as well as based on the external researches into publications, studies, reports and websites; we noted that most of the success of the Company results mainly from the marketing strategies, from the innovations in the distribution process and from the use of the pre-paid mobile phone to develop price strategies.

Det finns ett flertal tidigare studier som undersöker listbyten och dess effekt på ett bolags aktieavkastning. Merparten av dessa studier är dock baserade på den amerikanska aktiemarknaden. De svenska studierna som har genomförts undersöker effekten av listbyte från alternativa marknadsplatser (MTF) till huvudmarknaden (reglerad marknad). Det har framkommit att det finns ett kunskapsgap vad gäller hur aktieavkastning reagerar på marknadsplatsbyten på Sveriges MTF-er. Genom att endast fokusera på MTFmarknadsplatserna,AktieTorget, First North och Nordic MTF i Sverige och effekten av bytenmellan dessa marknadsplatser blir denna studie ett komplement till den tidigare forskningen inom området. I studien undersöks 39 svenska bolag som mellan åren 2007-2016 valt att byta marknadsplats. OMXPI är det jämförelseindex som använts för att jämföra bolagens avkastning med marknaden. Syftet med denna studie är att undersöka om det finns ett värdeför såväl bolagen som dess aktieägare att byta marknadsplats mellan AktieTorget, Nordic MTF och First North, istället för att stanna kvar på den ursprungliga listan. Detta syfte uppnås genom att studien undersöker bolagens aktieavkastning i samband med flytt till likvärdig, alternativ, marknadsplats för att ta reda på om bytet av marknadsplats skapar en negativ avkastning hos bolagen. Denna studie utförs i form av en kvantitativ eventstudie där marknadsplatsbytet utgör eventet. Studiens avsikt är inte att analysera de enskilda bolagen utan att istället ge en samlad bild av effekten på den aktiekursutveckling listbytet medför. Resultatet av studien visar att en negativ ackumulerad onormal avkastning (CAR) förekommer efter att marknadsplatsbytet genomförts. Vid beräkning av parametrarna imarknadsmodellen finner studien att den genomsnittliga ackumulerade onormala avkastningen (CAAR) för samtliga bolag är hela -47,88 %, 12 månader efter att marknadsplatsbytet genomförts. / There are several previous studies that examine switches between marketplaces and how these changes impact companies share performance. The most foregoing research made on the subject share performance is based on the US stock market. Swedish studies made to the subject examine the share performance when companies move from one of the SwedishMultilateral Trading Facilities (MTF) to main market. The authors of this paper have noted that there is a gap of knowledge regarding share performance when companies move between the Multilateral Trading Facilities. By only examining the Swedish Multilateral Trading Facilities, AktieTorget, First North and Nordic MTF, and how moving between the lists affects the share performance, this study is an addition to the previous research in the field.This study examines 39 Swedish companies, which have changed list between 2007-2016. OMXSPI is the benchmark used in this study to compare the companies return with the market return. The purpose of this study is to examine if there is a value for both the companies and its shareholders to exchange marketplaces between the Swedish Multilateral Trading Facilities, AktieTorget, First North and Nordic MTF. This purpose is achieved byexamine the company’s stock price development before and after the change of market place and identify if the change creates a negative share performance. This study is conducted in the form of a quantitative event study where the marketplace change represents the event. The purpose is not to analyze the individual companies but to provide a comprehensive picture ofthe effect the marketplace changes have on the stock price development. The result of the study indicates that a negative accumulated abnormal return (CAR) occurs after the marketplace change. When calculating the parameters in the market model the study finds that the average accumulated abnormal return (CAAR) for all companies is a total of -47,88 % twelve months after the marketplace change.

This thesis is about the construction of 'satire' as an exclusive practice among the Cefalonian and hence proposes the term satiricity (satirikotita). It explores the construction of the category of the Cefalonian "madman" by means of dialogics between performance and evaluation. It is observed that the relation depends on three principles that obtain among audience members and a performer: conditioning the performance, participation in and observation of the performance and evaluation of it. Being one of the few anthropological studies on the Ionian islands of Greece, this thesis aims to contribute to the anthropology of the Ionian islands and of Cefalonia in particular. It looks at the relation between a town and a village on the ground of teasing events and refutes the argument of satire as an urban phenomenon only. It sets the elementary principles towards anthropology of satire and emphasizes the importance of studying everyday teasing events. It also contributes to understanding a 'native' researcher's presence in different ways. Satiricity is seen as a 'par excellence' feature that Cefalonians have. No matter if Cefalonia is a part of the Greek nation-state and people follow 'modern Greek culture', they still employ satiricity as a way of distancing themselves from Greeks. 'Distance' is forged on the basis of absolute exclusion of Greeks from having, practising and understanding satiricity in the way that Cefalonians do. The Conclusions leave the ground open for more investigation on teasing events and application of such viewpoints around other areas of the island, and of the Ionian islands or other Greek islands. I also point to studies looking at island and mainland teasing events and potential differences. After all, we need to examine not only how people construct the claim on the exclusivity of 'satire'. We need to examine how such a claim is applied, supported or contrasted and possibly rejected when Cefalonians engage with other Greeks away from the island.

新經濟體系的來臨，以技術為基礎的新創科技公司如雨後春筍般的出現，這些新創科技公司的價值已非過去龐大的有形資產，取而代之的是無形資產，如專利權、商標權、著作權、授權契約或公司的研發團隊等，然而傳統的財務報表係儘反映公司過去的財務狀況和經營成果，對於自行研發而非外購的智慧財產權，卻無法認列在財務報表上，使得公司的價值被嚴重低估，有潛力的公司無法獲得所需資金而功敗垂成，十分可惜。 本研究係以實際經營管理的觀點切入，探討以智慧財產權做為融資擔保標的時所會遭遇到的困難為何？再經由所得知的實際困難找出智慧財產權融資所需營運機制和可行之營運模式。 由於智慧財產權融資大部份的風險都處於資金供給方，因此融資可行與否大致上都決定於資金供給者必須在那些條件具備的情況下才願意接受以智慧財產權做擔保的融資模式，因此本研究主要探討的問題從資金供給者的角度出發，主要研究的資金供給對象為國內銀行和創業投資公司。 透過次級文獻蒐集、集體焦點訪談、個別訪談和郵寄問卷等方法得到主要發現如下： 一、國外智慧財產權融資尚在起步階段，且西方國家與東方國家有關智慧財產權的營運模式皆不盡相同。 二、國內缺乏智慧財產權融資實際個案，雖然有關智慧財產權融資擔保有其基本法源可茲適用，但相關配套法規欠缺。 三、國內創業投資公司多以整體性評估新創科技公司，除少數新創科技公司（如生物科技公司）外，智慧財產並非單一關鍵性考量因素。 四、智慧財產權融資模式對創業投資公司有其間接性影響，其中有關鑑價機制和技術交易市場為創業投資公司所關切重點。 五、國內傳統銀行以利差為主要獲利來源之營運特性使智慧財產權融資高風險之融資形式不易為銀行所接受。 六、銀行本身缺乏智慧財產權鑑價能力和管理能力，此為銀行承做智慧財產權融資首要解決之務。 七、銀行傾向以政府保證的方式來進行智慧財產權融資，以降低本身所承擔風險。 八、以目前整體的環境而言，智慧財產權融資在智慧財產權觀念上、鑑價機制、管理能力、交易市場和法令規範等方面有著許多實行上的困難有待解決。 由以上可知智慧財產權融資以目前各方面的環境而言具有高風險性，其可行性的營運模式建議分為短期和長期來看： 一、初期營運模式： 1、初期政府可用保證基金的形式來分散資金供給者的風險。 2、初期可先透過國外的鑑價機制和交易市場來進行。 二、遠期營運模式： 建立具有國際化的鑑價機構和交易市場，根據「契約自由化」原則，只要交易雙方對於契約內容達成一致性的決議，則交易即可完成，以促進自由市場高流動性的運作。 關鍵字：智慧財產權融資、新創科技公司、創業投資公司、銀行、鑑價機制、技術交易市場、信用保證基金、關鍵要素。 / By the coming of the new economy, high-tech start-ups are mushrooming like bamboo shoots after a spring rain. The value of high-tech start-ups does not base on hard assets, but of their principal assets. The principal assets contain both the intangible assets and intellectual property right (IPR), such as patent, trademark, copyright, license contract as well as R&D team. However, traditional financial statements record only the past financial profile and operating results of companies. They've invested large amount of money on R&D, and therefore, to obtain the IPR. But the right obtained can not be shown on the financial statements. As a result, a large number of high-tech start-ups are underestimated, and unfortunately, most of the potential high-tech start-ups were not able to survive due to the inability to find the fund needed. From the view of the practical operating management, this study discusses problems that should be confronted when operating the financing IPR. Moreover, according to the problems found, the study anticipates by offering the operating mechanism and feasible business models for financing IPR. As we know, the majority of risk lies in the fund suppliers when financing IPR, so mostly the feasibility of financing IPR depends on fund suppliers that will receive IPR as collateral under a certain number requirements possessed. Thus, the study will then offer suggestions mainly in terms of fund suppliers, and the focus will be on domestic banks and venture capitalists. Based on the literature review, group focus interview, individuall interview, posted survey and so on are conducted for the study. Some of insights are derived as bellow: 1. For overseas countries, the financing IPR is just at the beginning period. There are differences in the business models of financing IPR between western countries and eastern countries. 2. There are few real cases about financing IPR in Taiwan although there are some basic laws to apply for financing IPR. Nevertheless, more related regulations are needed. 3. Most of the venture capitalists evaluate high-tech start-ups in an overall way. Hence, excluding a small numbers of high-tech start-ups such as bio-tech companies, IPR is not the only key evaluation factor. 4. The model of financing IPR has an indirect influence to venture capitalists. They emphasize more on the valuation mechanism and the technology marketplace. 5. The profit of traditional banks in Taiwan comes from the interest. From the conservative operating system, these banks are hard to accept the financing IPR that is with high risk. 6. The domestic banks are in short of the IPR valuation and IPR management capabilities. Thus, these problems should first be solved, and then the financing IPR will be able to be taken into action. 7. The domestic banks are in favor of reducing risk by getting guarantee from the government. 8. In terms of the whole financial environment in Taiwan, there are lots of difficulties in the concepts of IPR, valuation mechanism, management capability, technology marketplace, laws and decrees and so forth to be confronted. Above all, financing IPR has high risk in Taiwan at the moment. Therefore, this paper recommends that feasible business models of financing IPR should be divided as follow: 1. Short-run business model: (1) Diversify the risk of the fund suppliers from the guarantee fund offered by the government. (2) Finance IPR by foreign valuation mechanism and technology marketplace. 2. Long-run business model: First, more efforts should be put to set up our own international valuation institutions and technology marketplace. Second, the financing IPR should be taken by contract liberalization principle in compliance with the mechanism of the free market. When both sides agree to the contract, then the deal will be done. By doing so,the IPR financing will be highly promoted at the same time. Key words: Financing IPR, High-tech Start-ups, Venture Capitalists, Domestic Banks, Valuation Mechanism, Technology Marketplace, Credit Guarantee Fund, Key factors.

隨著知識經濟時代的來臨，許多企業、機構開始投入龐大的資源在智慧財產的發展，並規劃所謂智慧財產策略，標榜智慧財產是其最大價值及獲利所在，然而，這些為取得智慧財產所付出的鉅額代價，是否真的為企業和機構創造出高價值的智慧財產並帶來豐厚的利潤？以台灣為例，2005年台灣的專利申請數量，在美國排名外國申請人第四名，在日本排名第三，在歐洲也僅次於日本和韓國排名亞洲第三；而專利獲准件數方面，在美國排名第三，在日本也高居第二。但是，台灣每年花費超過新台幣100億元在專利申請上的結果，卻係每年仍需支付高達新台幣1500億元之多的權利金，以及每年新台幣500至600億元之律師費以應付美國專利侵權訴訟，而造成此結果的原因就在於整個智慧財產從研發、保護、經營、管理到行銷，都欠缺規劃、理論、方法和商業模式，而全球現今亦尚未有針對智慧財產發展出來之行銷學或行銷理論。 　　以有形產品和服務為基礎形成之行銷學理論發展迄今已有五十餘年的歷史，不但帶動了相關產業的發達，滿足了市場的需求，也為企業創造了獲利，而各種行銷學理論更是不斷形成和發展，包括運用市場區隔（segmentation）、選定目標市場（targeting）及定位（positioning）的STP程序，以及有形產品的4P、4C、6P、3V，和服務行銷的7P、8P等等，該等行銷理論雖然成熟，惟因智慧財產性質特殊，使得有形產品和服務之行銷理論無法直接套用於智慧財產行銷上，因此，實有必要針對各種智慧財產態樣，分別建構智慧財產之行銷理論及商業模式。 　　基此，本文試圖建立一套完整的專利行銷理論和商業模式，建構流程和步驟如下：(一)發展專利行銷之環境條件；(二)專利行銷應考量之因素；(三)專利行銷流程之組合要素；(四)專利行銷執行規劃；(五)專利行銷商業模式。本文並融合前述專利行銷理論，架構出發展專利行銷所需之平台系統，以及專利行銷執行中所需之配套措施，包括代理及經銷機制、會計財務制度和稅務規劃。此外，本文亦就全球包括台灣在內的一些較著名之智慧財產交易平台深入分析、檢視，並探討渠等可能面臨之問題和困境。本文在架構智慧財產行銷理論時，著重於涵蓋並融合整個組織內部和外部的研發創新、經營管理和市場行銷之作業流程，祈有助企業建立以市場為導向之商業發展策略和創新研發計劃，有助政府的產業政策得以使整個國家產業鏈規劃更完整、資源配置更具效益，有助研發機構之研發計畫更貼近產業和市場需求。 / With the emerging of knowledge-economy era, lots of enterprises and institutions begin to invest huge amount of resources in the development of Intellectual Property (“IP”), and to develop so called “Intellectual Property Strategy.” Some of them will try to boost its reputation by highlighting that intellectual property is their most valuable assets and the source of profits. However, it is questionable whether those IP related significant investments really create high value IPs and bring in high margin profits for these enterprises and institutions. Take Taiwan as an example, Taiwan has been ranked as the top fourth foreign applicant in the US in comparison of the total quantity of patent applications in year 2005. The same ranking for Taiwanese patent application in Japan is top 3 and Taiwan is also ranked as top 3 among Asia countries in Europe (only fewer than Japan and Korea.) As for the total amount of patents granted, Taiwan is top 3 in the US and top 2 in Japan. Nevertheless, even though Taiwan has made an annual investment for more than NT$10 billion in patent applications, it is estimated that annually Taiwan still needs to pay more than NT$150 billion for patent royalty fees, as well as 50 to 60 billion of legal fees in responding to US patents infringement litigations. The reason is the lack of strategic planning, theory, methodology and business model in the overall IP areas, including from Research & Development to IP protections, business operation, management and marketing. In addition, currently there is no marketing research or marketing theory specifically developed for IP in the world. 　　There are more than 50 years of history and development in the marketing study or theory that based on tangible goods and services, such study not only promoted the vibrant development of related industries, fulfilled the market needs, but also generated profits for enterprises. In the meantime, all kinds of marketing theories continue to emerge and develop, including the STP procedure for leveraging market segmentation, market targeting and market positioning, and the 4P, 4C, 6P, 3V theories focused on tangible products, and the 7P, 8P theories applied to service marketing. Although these theories are quite mature, due to the special nature of IP, these theories focused on tangible goods and services still cannot directly apply to the IP marketing. Therefore, it is really necessary to separately build up unique marketing theories and business models specially focused on different kinds of IP. 　　Based on the above, this thesis is trying to establish a set of complete patent marketing theory and business model. The flow and process are: (1) the environment conditions for developing patent marketing; (2) the factors that need to be considered when conducting patent marketing; (3) the necessary components in the process of patent marketing; (4) the implementation planning for patent marketing; (5) the business model for patent marketing. This thesis also combines the above patent marketing theories to establish the platform system which is necessary for developing patent marketing, and also a complete set of supporting measures which is necessary for implementing patent marketing, including agent and distribution mechanisms, accounting and finance system, as well as tax planning. In addition, this thesis also conducted in-depth analysis and review on some of the well-known global (including Taiwan) IP transaction platforms, and also study potential issues and challenges these platforms may encounter. During the structuring of IP marketing theory, this thesis focuses on covering and integrating all the internal and external 　　organizational operation processes related to R&D, innovation, business management and segment marketing. The author wishes to assist enterprises by building up market-driven business development strategy and R&D/innovation plan; to assist the government by improving the industry development policy to establish a more complete country wide industry value-chain planning and a more efficient resources allocation plan; and to assist the research institutes by creating a research and development plan which is more close to industry and market needs.

This thesis was developed as an assignment from Ludosity Interactive where the goal was to develop a copy of the Xbox Live Indie Games-marketplace from the Xbox 360. Ludosity Interactive had a necessity to easily test a game's attractiveness to potential customers using testing people from outside the company in a simulated Xbox Live Indie Games test environment; excluding this developed system there is no other way to do such an analysis without actually releasing the game on the Xbox Live Indie Games marketplace and then analyze the resulting sales from the product. The finished system had to be similar to the original system to the degree that a user could see past the interface itself and use the system just as he/she would have used the real marketplace. It also had to be easy to change and add games to the system so that Ludosity Interactive easily could show the games and the data that they deemed interesting for their tests. The final product was developed using C#, XNA and XML together with an Agileinspired development method in combination with Pivotal Tracker. This report describes how this product was developed. / Detta examensarbete utfördes som uppdrag åt Ludosity Interactive där målet var att utveckla en kopia av Xbox Live Indie Games-marknadsplatsens gränssnittet från Xbox 360:n. Ludosity Interactive hade ett behov av att enkelt kunna testa ett spels attraktionskraft hos potentiella kunder med hjälp av utomstående testpersoner i en simulerad testmiljö; utöver detta systemet finns det inget sätt att kunna göra en sådan analys utan att släppa produkten på Xbox Live Indie Games-marknaden och sedan analysera försäljningen av produkten. Det färdiga systemet var tvunget att vara såpass snarlikt originalförlagan att en användare skulle kunna förbi se själva gränssnittet och använda det precis som de använder den riktiga marknadsplatsen. Det skulle också vara enkelt att kunna förändra och lägga spel i systemet så att som Ludosity Interactive lätt kan visa de spelen och den data de anser intressant för sina tester. Den färdiga produkten utvecklades med hjälp av C#, XNA och XML samt en Agile-inspirerad utvecklingsmetod i kombination med Pivotal Tracker. Denna rapport beskriver hur den produkten definierades och utvecklades.

Ett affärskoncept har tagits fram och resulterat i en marknadsplats. Marknadsplatsen är en webbsida och mobil applikation vars syfte är att skapa värde av resursers bokningsbara tider som idag har generellt låg beläggning hos aktivitetsanläggningar inom sport, kultur och nöje. Marknadsplatsen är tänkt att samla ett brett utbud av lågbeläggningstider inom olika aktivitetstyper som är typiska vardagsaktiviteter som vänner gör tillsammans. Tanken är att bygga ett starkt varumärke för marknadsplatsen med det tydliga budskapet att "marknadsplatsen tillhandahåller ett brett utbud av prisvärda erbjudanden inom sport- och nöjesaktiviteter, om du väljer att anpassa ditt schema utifrån anläggningarnas lågbeläggningstider". Dessutom är det tänkt att marknadsplatsen ska ha funktionalitet som gör det enklare för användare att boka en tid via marknadsplatsen, genom att synkronisera de olika alternativ av aktiviteter och tider som personer inom en grupp av vänner är intresserade av. Marknadsplatsen är tänkt att riktas till målgrupper med personer som har flexibla scheman, framförallt egenföretagare, studenter och pensionärer. Det finns en god potential för en tredjepart att driva en marknadsplats som specialiserar sig på att skapa värde av lågbeläggningstider. Affärskonceptet hindrar inte anläggningarna från att själva göra ansträngningar för att höja beläggningen på dessa tider, och de kan använda marknadsplatsen som komplement till deras befintliga bokningssystem. Utifrån de anläggningar som har undersökts finns det en god potential för att öka en anläggnings omsättning med ungefär 330 000 kr per år. Affärskonceptet har tagits fram genom att göra en marknadsundersökning baserad på en teknisk produkt som initialt var utformad som ett bokningssystem med olika produktutvecklingsmöjligheter och olika tänkbara kundgrupper att adressera. Marknadsundersökningen gjordes iterativt utifrån projektledningsmetoden Lean Startup som kombinerats med kvalitativa marknadsundersökningstekniker från Innovation Games. / A business concept has been developed into a marketplace. The marketplace is a web and mobile application whose purpose is to create value out of resources' bookable time slots which today generally have low occupation rates at activity facilities within sports, culture and entertainment. The marketplace is intended to bring together a wide range of low occupation rate time slots for different activity types, with types of activities that friends typically do together an ordinary day. The idea is to build a strong brand for the marketplace with the clear message that "the marketplace provides a wide range of affordable offerings for sports and spare time activities, if you choose to adjust your schedule to fit the facilities' low occupation rate time slots". In addition, the marketplace should have functionality that makes it easier for end-users to find a time slot through the marketplace that fits everyone, by synchronizing the various options of activities and time slots preferences that people within a group of friends are interested in. The marketplace is supposed to be targeted to people with flexible schedules, especially self-employed, students and seniors. There is a good potential for a third party to run such a marketplace and specialize in creating value out of low occupation rate time slots. However, the business concept does not prevent the facilities themselves to make efforts which lead to increased occupation rates at time slots with low occupation rates. Furthermore, the facilities are rather supposed to use the marketplace as a complement to their existing booking systems. Based on the examined activity facilities, there is a good potential to increase a facility's turnover with approximately 330 000 SEK yearly. The business concept has been developed by doing a market research based on a technical product which initially was designed as a booking system with different product development opportunities and various potential customer segments to address. The market research was done iteratively by using the project management methodology Lean Startup combined with qualitative market research techniques from Innovation Games.

The main aim of my thesis is to create sustainable local food production in Jaroslavice region. This region is situated near the Austria – Czechia border. The political changes of previous century influenced this rural location a lot. Changes resulted in socioeconomic degradation of this area. My project tends to shorten production connections between producers and consumers. It also takes the part with local farmers and farmer´s market. My architecture proposal is a building of regional food center focused on fruit production. The main fruits are apples, apricots and pitches according to the local climate conditions. The center has three main parts – processing, storage and retail.