1980年後工業時代，全球經濟轉向以服務和商業經濟為主，全球化影響在地經濟，傳統產業式微，迫使傳統城市面對空間重組之議題，並且回應市民的新需求。大稻埕曾是人文薈萃的寶地，更是台灣的的經濟中心，如今卻面臨相同的問題。此時，世界各地颳起文化創意產業的風潮，英國的成功經驗，讓文創產業成為各國眼中振興經濟的一帖良藥。台灣亦陸續出現相關政策，從社區總體營造到都市再生前進基地計劃，到後來出現民間單位世代群。世代群提出創業育成、街區營造、文化運動三大目標，用不同角度提供一個重塑都市形象的解答。 Landry用都市規劃的角度提出「創意平台」之概念，他認為創意平台串連散落城市各地的創意能量，帶領城市轉型。本研究以陳威如與徐卓軒提出的「平台機制設計方法」做為理論基礎，檢視世代群是否達到Landry提出的「創意城市七項要件」。本研究希望透過研究結果，回答下述三個研究問題：（1）世代群推動創意平台之平台機制如何運作？（2）世代群內部運作具備哪些創意街廓之要件？（3）世代群與大稻埕他者關係，如何促進大稻埕發展為創意街廓？ 本研究得到的初步結論：（1）世代群透過嚴格的身份認證機制，控管平台品質，再對被補貼方釋出優渥的補貼政策，吸引其進入平台後，建立其歸屬感增加黏著度。（2）多元的創意人才與中高度的授權組織文化，讓組織與地方保持創新活力。（3）對內於地方深耕經營，並與他者相互合作，孕育共同地方認同感；對外打造國際藝術節，建立內外部認同感。 / In the 1980s, known as post-industrial society, service industry and the commercial economy started to dominate the global economy. Globalization affected the local economy which leads to a decline of traditional industries, and the issue of space reorganization was raised in the traditional cities, and responded to the new demands of the residents. Dadaocheng used to be the cultural and economic center of Taiwan, but nowadays it stuck in the same transformation issue. In the same time, cultural and creative Industry was booming around the world, and the UK successful experience made the cultural and creative Industry become the solution to stimulating the economy in every country. Relevant policies were made in Taiwan as well, such as Integrated Community Development, Urban Regeneration Station, and Sedai Group－a private sector later appeared. Sedai Group proposed three objectives, including creativity cultivation, community development, and cultural movement to provide a solution to reshaping the image of a city from a different perspective. Landry proposed the concept of Creative Platform from the perspective of urban planning. He argued that the Creative Platform reorganized the creative energy scattered in the city and led the city transformation. This study takes the Platform Mechanism design method proposed by Chen and Yu as the theoretical basis, and check out did Sedai Group achieved the seven elements of Creative City which proposed by Landry. This study tries to answer the following three questions with the research findings: (1) How does the Platform Mechanism of Creative Platforms promoted by Sedai Group operate? (2) What are the internal operating elements Sedai Group possess to become a Creative Platform? (3) How does the relationships of Sedai Group with other sectors urge Dadaocheng to become a creative city? The preliminary conclusions of this study are as follows: (1) Sedai Group uses the strict identity authentication mechanism to control the quality of the platform, offers the preferential subsidy policy to attract the subsidy side to join the group, and establishes the sense of belonging to increase the user’s stickiness. (2) Multiple creative talents and the medium-to-high-altitude empowered organizational culture to allow the organization and the city sustain their creativity. (3) Richly cultivate the city and cooperate with other organizations to nurture local identity domestically, and organize international festivals to establish the internal and external identity.

自2000年「韓流」席捲整個亞洲之後，電影製作/影視製作就成為熱門的城市行銷手法，透過電影拍攝，不但可以將城市意象傳播至世界，也可以提升地方產業的發展。在這樣的潮流下，臺中市政府更邀請李安導演及國際劇組來臺拍攝「少年PI的奇幻漂流」，透過影片的拍攝及播送進一步行銷城市。然而，一般討論電影製作以及城市行銷間的關係時，多數會將焦點放在「影視觀光」以及「地方行銷」上；而「少年PI的奇幻漂流」這樣一部在臺中拍攝但完全沒有任何臺中場景的電影，卻讓臺中市與這部電影產生了緊密的聯結，也在李安導演獲獎無數後，讓臺中受到了許多國際媒體的關注。簡而言之，「少年PI的奇幻漂流」是一個不靠電影場景置入而成功達到城市行銷目標的個案，但臺中市政府如何透過鼓勵影視產業發展達成城市行銷目的？本研究即著重於探討臺中市政府在此個案上所採取的各項策略。 / Since 2000, the craze of “Korean Wave” has overwhelmingly swept across Asia, filmmaking became a popular city marketing approach to broadcast and transmit the city image to the world, also to promote the local industry development. Following this trend, Taichung City Government seized the opportunity to invite and cooperate with Ang Lee and the production group of “Life of Pi” since 2010 to 2013 to market the city. However, when discussing promoting filming activities as one of the strategies to reach the city marketing goal, most of the perspectives and literatures were focusing on film tourism or place marketing. That means, most of the city marketers focus more on whether the sceneries of the target city are broadcasting through the films or not. By contract, “Life of Pi” is the film which produced and shoot in Taichung but none of the sceneries from Taichung City were disclosed in the story. Nevertheless, the film and Ang Lee had indeed linked the international media exposure and attention to Taichung City while they won numbers of film awards included the Academy Awards. To put it more specifically, this is the case which successfully reached the city marketing goal without manipulating any “product-placement” strategy. But what did the city government do to reach the goal? This research aims at analyzing the strategies which Taichung City Government took by coordinating and supporting “Life of Pi” to reach the city marketing goal.

在觀光旅遊業前景看好的背景之下，各個城市及城市中的品牌要如何在全球化、均質化的洪流之中，打造自身的獨特性、產生更多價值、爭取更多消費者，是非常實際且值得重視的議題。 過去的研究不乏探討城市規劃或是品牌價值創造的主題，卻鮮少將地方與品牌同時進行討論，然而，地方和品牌之間的關係應是密不可分且互相牽連的。所以，本研究欲討論在今時今日成功創造高附加價值的「風格城市」及「地方風格品牌」，各是如何建構而成?又兩者的依存關係為何? 本研究最終結論得知，風格城市透過「傳統」及「創新」兩大類別下的共七大構面，長期交互作用及積累而成，而風格城市選擇合適的主題構面當作城市發展核心，城市規劃皆以此主題構面去發想，所以能保持風格城市一致且獨特的風格。地方風格品牌則透過鑲嵌於風格城市之中、擷取風格城市的原真性基因，讓風格城市帶給遊客的體驗價值也加值在品牌價值之上，同時又能提升品牌故事的真實性及獨特性，因此能創造極高的附加價值；又地方風格品牌提供給消費者的價值，也會透過不同形式回饋到風格城市之上。風格城市及地方風格品牌對彼此而言，是共依、共存、共創價值的角色。 / In the growth prospection of tourism industry, cities and brands within them have encounter new object. How do cities and brands build uniqueness, create more values, and increase customers in trend of globalization and homogenization becomes an extremely practical and worth discussing issue. Numerous studies focused on Urban planning or Value creating, but barely discussed the place and the brand at the same time. However, the connection between place and brand is strong and inseparable. Therefore, this research aimed at stylish city and local-style brands which successfully create high additional value in nowadays. How did they build, and what was the dependencies between them? The results of this study show that stylish city was built by long-term accumulation and interaction of 7 facets, which belonged to 2 categories, “Traditional” and “Creative”. Stylish cities choose suitable facet as core of city development and design city planning with chosen facet, in order to remain the consistency and uniqueness of stylish cities. Besides, local-style brands create high additional value through inlaying themselves on stylish city for capturing authenticity and adding tourist’s experiential value to its brand value, in consideration of brought out the realness and distinctness of the brand story. Nevertheless, the values that local-style brands offer to customers return to the stylish city through different ways as feedbacks. Therefore, stylish city and local-style brands are codependent, coexist, and value co-creation role to each other.

全球化的競爭趨勢使得國家行銷發展跨越原有的疆界，轉而成為各國城市間的競爭，城市的經管理與行銷提升城市本身的競爭優勢，城市亦藉由積極參與國際性大型活動或展演拓展城市的知名度與形象，吸引實質的產業投資與引導消費等實質經濟利益，同時也能成為國外人士連結城市的管道。因此，整合城市的各個面向，例如城市品牌，城市形象、特色產業、基礎建設等，以策略性的包裝與行銷大幅提昇城市的競爭力。 臺北市經營城市行銷，首重市場定位與塑造品牌形象，統籌臺北市的政治、經濟、歷史、文化、環境等資源整合，成為城市品牌形象定位的基礎，因此積極透過城市行銷對外發展的臺北市而言，參與如奧林匹克運動會、世界博覽會等國際性大型活動的機會，藉由行銷策略組合建構城市品牌形象以利臺北市推展城市行銷是本研究的主要目的。 文獻回顧部分，探討包括城市行銷的定義與內涵，行銷策略擬定與建構城市品牌印象之相關理論，以及大型活動本質的探討與建構品牌形象之關聯。研究方法則而歸納文獻資料提示的建構城市品牌指標參考，整理歸納「構面組織」、「環境構面」、「目標市場構面」、「行銷構面」、以及「策略構面」等五個面向擬定59項評估指標製作修正式德菲法調查問卷，由10位公共行政、行銷、傳播及媒體領域之專業人士填寫調查問卷，由專家學者群體決策為基礎進行調查，最後經兩回合問卷調查後專家達成意見一致性共識作為本研究分析之基礎。 本研究透過修正式德菲法問卷的五個5個構面共59項以大型活動建構城市品牌形象之評估指標，專家小組認為利用參與大型活動建構城市品牌形象中，「組織構面」的領導者決策、策略規劃及策略執行能力為最主要關鍵，而包括城市的交通建設網絡以及城市風格等，都是影響形塑城市重要因素。而研究結果則建議建構城市品牌形象可採用地區性行銷策略，而在策略實際操作部分則延攬專業的行銷規劃團隊，以規劃主題式行銷活動，並透過新興媒體進行宣傳等方式為臺北市形塑優質的城市品牌形象。 / As a consequence of globalization, the marketing of region has grown in importance as countries, regions compete with one another to attract investment and visitors. To compete effectively, it is essential to identify the critical success factors of image branding and ensure those who are into the strategic planning. City's image branding is largely dependent on the construction, communication and management as well as the style of the city. A city's brand image provides, on one hand, the basis for developing city marketing to pursue economic development and, on the other hand, provides as a conduit for people outside the country. This study examines the effectiveness of the efforts on the image branding of Taipei based on an analysis of image branding strategies through the participation of mega events. The theoretical background from literary reviews of this study covering city marketing, city branding and image, mega events and event marketing topics, which are the conceptual but technical and structural viewpoints included. The primary city brand-driven mega events indicators would be developed by reorganizing these past researches and by dividing them into five aspects: organizational, environmental, target market, marketing, and strategies. All primary indicators are evaluated by 10 marketing, communication, media, and administrative experts to evaluate which have the most criteria toward the image branding of Taipei, and how these factors could be utilized to form the strategic framework. Based on the survey of the modified Delphi method, the result indicated that the most crucial success factor of the image branding of Taipei is organization leadership, which refer to the city governing philosophy of decision-making, strategic planning, and implementation represention the core building block of image branding. This survey points out that the convenient transportation network, unique city style and applied communication channel, such as social media, are also drawing a line determining the effect of the image branding of Taipei. Accordingly, some recommendations can be made for the use of the image branding of Taipei: diversified cultural driven assets can be attractive points; Fesvital and activities also can be applied; new style of promotiation channel such as social media can also be developed. Those are based on a combination and the components of the city's brand management.

The concept of livable city was put forward naturally and began to gain more attention when people care more about human needs during the economic development. In this paper, we define a livable city as an urban area takes the residents' demand as first priority. It has a pleasant ecological environment, a mature community with rich public resources such as culture, transportation and medical system, and being economically well developed. Our study first reviews the theory development and literature on the subject. Then we set up a structural equation model (SEM) to verify the theory based on early works and find the dimensions that are important to the development of livable city. Using the data from China City Yearbook, 2007, a SEM analysis was performed. The result showed that a well developing economic system has positive influence on a city's livability.

The concept of branding has been developed mainly in the perspectives of product and corporate. Nowadays, there is an emerging trend and attention to be made on the concept of branding cites. As thought from the perspective of product, the promotion of city has been considered mainly from tourism point of view. Nevertheless, there is increasing number of researchers have started to consider the city branding more broadly and from the perspective of corporate branding. Furthermore, since the importance of communication, especially among different stakeholders, has been emphasized in corporate branding literatures, few literatures in city branding have started to mention the linkage between corporate branding and city branding in this aspect. This paper is then focused on the stakeholder communication strategies in both corporate and city branding, with the identification of major stakeholder in city branding: the local residents/service providers. Then potential stakeholder communication strategies for city branding are developed from the corporate branding literatures and discussed with primary research results from the Design District Helsinki project. In addition, possible application to Taipei City is also discussed.

2011年初，中國大陸把“推動文化產業成為國民經濟支柱性產業”列入《國家“十二五”規劃綱要》中，許多城市紛紛制定創意產業發展戰略，並把它作為城市未來的支柱產業進行培育。在地方政府為主導體系下的發展策略，文創產業成為新的獲利支柱，許多文化創意產業園區便如雨後春筍。從許多既有文獻上來看，中國大陸文創產業園區的發展，行動者非常多，但是主要的掌控者依舊在地方政府，本論文將透過城市企業主義的論點為基礎，分析北京、上海四個文化創意產業園區個案，觀察文創園區形塑的參與者與地方政府之間的互動，從地方政府的視角切入，探討地方政府的治理模式與利益分配，並試著歸納中國大陸文化創意產業園區的建構過程與發展模式。

《心城》描寫主角馬修的邂逅戀情和著墨他平日對倫敦市景的冥想。兼具建築師專業和都市行人特質使他更能洞察倫敦，而其城市冥想和四位時代的敘述者交替更迭，《心城》編織出層層刮覆式和萬花筒般視界。若簡化看待交錯的今昔倫敦時空，《心城》不是被視為情節貧乏空有冥想，就是被冠上賴芙莉以往作品中貫有特色的印記─即強調歷史和記憶。因此本論文企圖利用馬修的城市經驗來重新檢視《心城》，並漸次引申城市論述中互為錯綜的三面向：現代性、空間和心靈。 本論文第一章說明賴芙莉的研究價值和生平、摘要小說、回顧評論，和闡述如何以城市經驗的三面向為研究重心。第二章探討《心城》的現代性面向，馬修扮演和修飾波特萊爾型和班雅明式的漫遊者(the flâneur)，以簡克斯提出的「步行方法論者」(walking methodologist)強化馬修和現代性的聯繫。第三章探討《心城》的空間面向，以傅柯的「異質空間」(heterotopias)和列斐伏爾的「空間生產」(production of space)討論馬修的空間經驗，而《心城》不僅是倫敦的城市文本並呈現特殊「時空壓縮」(time-space compression)型態的空間文本。第四章探討《心城》的心靈面向，以齊莫爾提出的「神經刺激的強化」(intensification of nervous stimulation)和班雅明對現代都市反省出的「震驚」(shock) 和「憂鬱」(melancholy)輔助論述城市和馬修的心靈互動，並指出馬修的心理狀態與四位倫敦歷史人物亦互相映照。希冀透過檢視《心城》能從中反省文學作品中的城市形象和城市經驗。 / City of the Mind (hereinafter CM), Penelope Lively's ninth novel (1991), is about Matthew Halland's budding love story and his meditation on London. As an erudite walking architect, Matthew gives a portrait of a metropolis. Due to the textured images of the cityscape, his narration is periodically punctuated with the episodes of four different historical figures. Lively builds up a palimpsest and kaleidoscopic web where time and space collide. However, most book reviews and scholar critics either regard CM as a novel with a thin plot or think of it as a repeat of Lively's consistent concern, the operation of memory and history. I think otherwise. Since CM is a book about the city of London, Matthew's urban experience braids together from modernity displayed by walkabouts, the production of urban space, and a metropolitan mind. The first chapter clarifies the scholarly value of the Lively study, marks the influence of her unusual childhood in WWII Egypt, gives a summary of CM in a palimpsest and kaleidoscopic vision, discusses previous approaches to CM, and points out the scaffoldings for a troika of my study—modernity, space, and mind. In Chapter Two, I first explain the Baudelairean poetic flâneur and the Benjaminian Marxist flâneur, and support Chris Jenks's walking methodologist or the flâneur in the (post)modern city with which Matthew modifies the flâneur and revisits modernity or contemporaneity. In Chapter Three, I notice Matthew-as-architect walker with a flair for the spatiality of the urban spectacle. The influence of space piques Matthew to experience Michel Foucault's “heterotopias” and Henri Lefebvre's “production of space.” Because space and time are not mutually exclusive, I propose a concept of time-space compression with which CM as a spatial text represents a particular sort of urban space. In Chapter Four, as the book title suggests, I explore how the city sophisticates mental life. I take Georg Simmel's “intensification of nervous stimulation” and Walter Benjamin's “shock” and “melancholy” to describe how a metropolitan mind like Matthew's subtly interacts with a metropolis. Especially, four different historical figures resonating in London are counterparts of Matthew's psyche. A final concluding chapter emphasizes that the trio of my study on CM reflect upon urban representations and upon metaphors and metamorphosis in city fiction.

我國行政區域之劃分，自民國39年以後即未有大幅變動。而歷經時代更迭、政府層級體制轉變，加以人口、產業、經濟、區域發展以及全球化所造成地理空間結構之變遷，不但於現況產生許多問題，亦未能配合未來國家發展與國土政策之趨勢與需求，實有重新檢討、調整之必要性。因此，本研究以「經濟生活圈」之觀點與現象為出發，配合各國制度比較、台灣地理空間分析以及專家學者問卷結果，探討地理空間結構變遷下，台灣行政區劃之現況問題與未來調整之方式，並檢視現行行政區劃於行政治理、實質規劃、經濟產業與生活環境等面向所存在之問題，進而據以擬定台灣行政區劃調整之建議方案。 本研究藉由區域及都市體系理論、網路及網絡城市相關理論，歸結至經濟生活圈與「中地網絡體系」觀點而為論述基礎，探討地理空間結構變遷下台灣行政區劃調整之課題。爰此，主要研究結論與建議有： 一、經概述台灣、日本兩國近代國土政策之演變以及日本市町村合併之沿革後，可發現台灣之國土政策理念深受日本所影響，而日本透過市町村合併減少地方行政區數量之過程與精神，亦值得台灣參考；綜以台灣自明鄭時期以後行政區劃沿革之概述，以及各國行政區劃與政府層級之比較，亦能發現台灣地方行政區劃數量過多、地方政府層級架構不對稱之問題，以及人口/面積原則考量之重要性。 二、藉由北部區域城市層級體系、自然與社經空間、交通以及流動空間之分析結果，除證明地理空間結構確有產生變遷之事實外，更凸顯區域發展空間極化、公共設施配置與財政問題、「住—學」「住—業」失調以及行政區劃與生活圈範疇不盡一致之問題。 三、依據上述比較與分析之結果，設計三種不同考量之行政區劃調整方案，並藉以：1.透過專家學者問卷驗證台灣行政區劃之問題與調整方式、比較調整方案之優劣，據以提出「6市10縣2特別行政區」之建議方案。2.透過鄉（鎮、市、區）級行政區劃之整併，將鄉（鎮、市、區）數由368個減少為182個。3.基於廣域行政「區域合作」模式之運用，劃設跨域「都會聯盟」之治理範圍。 關鍵字：行政區劃、地理空間、網絡城市、經濟生活圈、區域合作

本研究以Hotelling之線形城市模型為基礎模型，但對運輸成本由消費者負擔之假設改為由生產者負擔，廠商以運送貨物至消費者所在地之形式負擔運輸成本，而非直接補貼消費者之運輸成本。在此新的模型架構之下，本研究對廠商是否能夠向消費者價格歧視，以及是否有買賣承諾存在，兩者組合產生之四種情況分別進行探討。最後得出在廠商不能夠對消費者價格歧視，但無買賣承諾存在時，以及在廠商能對消費者價格歧視，無論買賣承諾存在與否時，兩廠商會設廠於線形城市之1/4及3/4處，達到社會福利極大之均衡。但若廠商不得採價格歧視，而有買賣承諾之存在時，兩廠商會選擇極小化差異，也就是設廠於線形城市之中心點，此時將造成社會的無謂損失。 / This research is based on Hotelling model. The only difference is that the firms have to pay transportation cost in this research. The firms absorb transportation cost in two ways. One way is the firms accept orders from the consumer and send the commodities to them. The other ways is the firms sent the commodities to some chain stores and the consumers will go to buy them in their neighborhoods. Since the transportation cost is decreased almost to zero and thus can be neglected, it is just like the consumers do not have pay it. This research considers four conditions under this new structure -whether the firms can price discriminate or not and whether there exists a commitment between the consumers and firms- combined together. If the firms can price discriminates, the firms will settle down on the 1/4 and 3/4 of the linear city. But if the firms cannot price discriminates, when the commitment exits, they will still choose their location on 1/4 and 3/4, or they will minimize differenciation.