研發扣抵政策之有效性在過去文獻有著不一致的結果，許多研究者認為可能原因之一即為與兩稅合一的衝突，實施兩稅合一之後，在有限的資金之下將增加公司發放股利的誘因；同樣的，在實施研發扣抵後亦將增加公司研發投資的金額，都會影響彼此的政策效果。 　　近年來台灣經歷獎勵投資條例、促進產業升級條例及現在的產業創新條例，其對投資之效果飽受爭論。而我國除採取研發扣抵政策外，亦實施兩稅合一政策以解決重複課稅之問題，因此在台灣兩稅合一與研發扣抵是否會互相衝突會是一項值得探討的議題。 　　本文以 1996 年至 2014 年台灣與 OECD上市公司的非均衡追蹤資料 (Unbalanced panel data) 來進行分析。實證結果指出，同時實施兩稅合一及研發扣抵的國家相較於其他樣本，其股利支付與研發投資之間的關係呈現更為顯著的負相關，代表當同時實施雙重扣抵制度，兩項支出之間的衝突性更為明顯。 　　本文另外也做了台灣與其他國家的比較，實證結果指出，台灣雖實施雙重扣抵制度，但其支出之間的關係，反而呈現較為顯著的正相關。可能的原因即為台灣之研發扣抵相較於兩稅合一，其誘因明顯為大，因此文末亦作了 difference in difference 的敏感度分析，但結果顯示不論是 1998 年兩稅合一或 2010 年產創條例實施後，研發投資與股利支付之間的關係並沒有顯著的改變。 / The effectiveness of R&D tax credit is inconsistent in past literature, and many researchers believe one possible reason is the impact of dividend imputation credit. After imputation credit, it will increase the company’s incentive to pay dividend. Also, after R&D tax credit, it will increase the payment of R&D investment. So both of the policy will affect the effect of each other. In recent years in Taiwan, we experienced Statute for the Encouragement of Investment, Statute for Upgrading Industry and current Statute for Industrial Innovation, and their effect on investment suffered controversy. In Taiwan, we have not only R&D tax credit, but also the implementation of dividend imputation to relieve the problem of double taxation, so it becomes an important issue. This paper examines the unbalanced panel data of Taiwan and OECD from 1996 to 2014. Empirical results indicate that in the context of both R&D tax credit and dividend imputation credit compared to the other sample, the negative correlation is more significant between the dividend payments and R&D investment. It means when we implement both credits, the payments of dividend and R&D conflict more. This paper also examines Taiwan with respect to OECD countries, and the empirical results indicate that although the implementation of both credits, the positive correlation is more significant between the two payments in Taiwan. One possible reason is that the R&D tax credit in Taiwan is obviously more attractive than the dividend imputation credit. Therefore, I also use the sensitive analysis of difference in difference to examine this problem. However, it shows that after the implementation of dividend imputation in 1998 or R&D tax credit of Statute for Upgrading Industry in 2010, the relationship of payments doesn’t differ obviously.

本研究透過不同股權結構來探討傳統代理問題與核心代理問題對於研發支出投入程度之影響。 本研究將具有金字塔結構或交叉持股結構之企業分類為股權集中之企業，而將不具有金字塔結構或交叉持股結構之企業分類為股權分散之企業。實證分析顯示，在股權分散情況下，傳統代理問題的降低有助於研發支出之提升。其中，董事長兼任總經理、經理人持股比率、董監事持股比率、大股東持股比率、法人持股比率及獨立董事席次比率皆對研發支出之投入有正相關影響。在股權集中情況下，核心代理問題的降低也有助於研發支出之投入。 此外，相較於股權分散之企業，股權集中之企業有著較高的研發支出投入，代表股權集中之企業較有辦法投入較多資源於研發支出上。而透過交乘項之實證分析後，發現相對於股權集中之企業，若股權分散之企業的傳統代理問題能降低，那麼會更有效地提高研發支出以提升企業經營績效。同理也得知，在相對於股權分散之企業，股權集中之企業之核心代理問題若能降低，那麼會更有效地提高研發支出以提升公司價值。 / Based on ownership structures, this study investigates the effects of type I and type II agency problem on R&D expenses for innovation investments. This study classifies both pyramid ownership structure and cross-holding ownership structure as ownership-concentrated structure while others ownership-dispersed structure. The empirical results indicate that under ownership-dispersed structure, the reduction in type I agency problems increases research and development (R&D) expenses in innovation investments. The ways that reduce type I agency problem and boost innovation investments include CEO duality, executive ownership, corporate ownership, block ownership, institutional ownership, and the percentage of board seats held by independent directors. Under the case of ownership-concentrated structure, reduction in type II agency problems lead to increase in R&D expenses for innovation investments. Moreover, comparing with ownership dispersed firms, the ownership concentrated firms spend more in R&D expenses. However, if the dispersed ownership firms can decrease type I agency problems then they spend more in R&D relative to the ownership concentrated firms. By the same token, comparing with ownership-dispersed firms, the reduction in type II agency problems of ownership-concentrated firms will more effectively increase R&D expenses to raise the company value.

This study explores various drivers of Internet stock prices. This study extends the previous work on Internet stock valuation along two dimensions: (1) the separation of Internet firms into web-related and non-web-related groups. (2) the incorporation of consideration for the effect of Internet shakeout on value drivers identified in this study. The primary findings are as follows. First, this study finds evidence that contradicts the claims made by some analysts that web traffic metrics are no longer important. The findings show that web-traffic remains value-relevant to Internet stock price for the period Oct 1998 to May 2003. Second, this study documents evidence against the “common wisdom”, as represented in the business press, that traditional financial statement information has limited usefulness in pricing of Internet stocks. The variable “revenues” is significantly positively associated with the stock price in the pre- and post-shakeout period for all Internet firms. Third, consistent with prior research on other intangibles-intensive industries, this study finds that, in particular, product development (R&D) appears to be capitalized as assets by investors in their assessment of values of web firms during the testing period, including period subsequent to the industry shakeout in the spring of 2000. This research thus provides preliminary evidence of the value-relevance of R&D expense of the shakeout and maturation of the B2C Internet sector. Fourth, with respect to the inquiry of the potential effect of difference in web-traffic on the pricing of Internet stock, the empirical results demonstrate the importance of this consideration. The findings indicate that raw web-traffic variable is not value-relevant for non-web firms, while it is value-relevant for web firms. Finally, the market condition of Internet stocks appears to be influential in explaining the pricing of Internet share. The empirical result shows that the share prices of Internet stocks are higher before the market correction, when holding other variable as controlled.

本研究之目的,旨在探討PDM對台灣3C產業研發管理的影響. 先從台灣3C產業研發管理所涉及之組織環境,核心能耐,及組織與知識創造的關聯性做番檢視, 再將主題PDM對焦在研發管理的創新活動中, 復以流程的構面觀點, 透過個案訪談及實驗分析, 理出PDM對研發管理影響之脈絡如下: 一. PDM導入時,進入障礙傾向來自: (1) 研發人員心理. (2) 既有流程漏洞. (3) 橫向協調不易. 二. 需配合的推動要素傾向: (1) 技術系統客製. (2) 流程改造. 三. PDM對研發管理的直接助益傾向: (1) 團隊協同. (2) 專案導向. (3) BOM管理. (4) 既有資料庫整合綜效. 四. A公司導入PDM後, 組織能耐在 (1) 程序效能 及(2) 研發時程進度掌控上, 皆有可觀的進展. 領悟與啟示-----PDM真正帶給研發管理最大的助益, 在於 : 它會刺激我們省思, 加速改造流程..... / Abstract The purpose of this research is to explore the affections of PDM on the Research & Development management, in the environment of Tai- Wan`s 3C industry. Starting from viewing the environments of innovative organizations, Core competencies, and the relationship between the organization and Knowledge creating. Then, focusing the subject PDM on the innovative Activities of Research & Development management. And in the process Point of view, via interviewing of several parties together with experi- ment analysis, to sum up the veins of the affections of PDM on the Re- search & Development management as following : 1. When introducing the PDM system, the entering obstacles tend to cause from : (1) The psychology of Research & Development peoples. (2) The defects of existing processes. (3) Horizontally coordinating being not easy. 2. The key promotive factors to be operated in coordination tend to be : (1) Technical system customization. (2) Process reconstruction 3. The direct benefits of PDM for Research & Development management tend to be : (1) Teamwork co-ordination. (2) Project oriented. (3) BOM management. (4) The interated synergy of existing data banks. 4. After conduting the PDM system, the competencies of party A in the areas of (1) Process efficiency and (2) Research & Development sche- dule control perform conspicuous improvement. Inspiration ------ The most benefit of PDM truly impacts on Research & Development management is : It will stimulate us to make a self-exa- mination. To speed up to improve our process …….

本文以一個簡單賽局理論模型為分析依據,探討企業間的自製或是外包策略對整體社會福利的影響。 傳統經濟理論分析告訴我們自製策略可以解決雙重邊際化的問題。但在本文我們舉出一個反例，亦即當存在研發的可能及上下遊市場的研發外溢效果時，垂直整合可能會造成廠商過度研發的情形，最終產生整體社會福利不效益情形。 / In this paper, we set up a game-theoretic model, in which the whole industry is composed of a downstream monopolist and two upstream firms. This paper discusses the major debate in a firm’s market strategy: to make or to buy the components it needs. Traditionally, economic theories told us that vertical integration strategy (make strategy) can solve the problem of double marginalization and hence increase profits as well as social welfare. Nevertheless, this result does not necessarily hold when R&D possibility is introduced. We show that when there is downstream to upstream R&D spillover, vertical integration may result in an over-investment in R&D from the social standpoint. This result may shed some light on the rationale behind recent antitrust rulings.

本研究旨在以Spence和Robbins（1992）工作狂熱建構中的內在驅迫因素和工作樂趣因素為基礎，並加入外在驅迫因素，來探討高科技研發人員過度工作的不同因素對於工作時數以及健康生活工作等層面變項的預測力或關聯性，最後由因素劃分出過度工作者類型，並比較不同類型過度工作者的差異性。本研究採問卷調查法，以249位台灣北部地區的高科技研發人員為樣本以及52位高科技行政人員為工作時數的對照組。研究結果發現：（1）研發人員與全國製造業工作者及高科技行政人員相較下，有顯著的過度工作現象。（2）外在驅迫因素意指源自專業工作環境而迫使個體長時數工作的各影響因素。針對研發人員，包括工作負荷過重、產業特性、組織文化酬賞等外在驅迫因素，以及內在驅迫因素，皆對過度工作具有顯著的預測力。而外在驅迫因素對研發人員過度工作的相對預測力高於內在因素。（3）對於健康生活工作三層面的影響性而言，內在因素中的內在驅迫有廣泛不利於三層面的顯著影響性而屬於健康生活工作的危險因子，內在因素中的工作樂趣則相對地於三層面皆有顯著助益而在三層面居於保護因子的角色；外在驅迫因素中的工作負荷過重，對於生活層面有顯著的不良影響，但對健康和工作沒有顯著影響。（4）辨識出三類型的過度工作研發人員，其中內在驅迫高工作樂趣低的「被驅迫狂」在各層面皆有最不利的行為表現，屬於積極的健康定義下的高危險群，內在驅迫高工作樂趣高的「幹勁狂」則較「被驅迫狂」有顯著較高的生活滿足，內在驅迫普通而工作樂趣高的「幹勁者」雖然長時數工作，但各層面狀況反而有優於全體研發人員平均值的傾向。最後，本研究針對上述研究結果做更深層的探討，並說明在個人層次和組織層次實務上的意涵。 / Two internal factors, “driveness” and “enjoyment of work” from the workaholism model of Spence and Robbins (1992), and “external force” factors were adopted to investigate the phenomenon of excessive work (defined as long hours of working) in the population of high-tech R&D professionals. The purpose of this study is to clarify the effects of these factors on high-tech R&D professionals’ working habits, as well as on their health and life styles. These factors were used to categorize high-tech R&D professionals further. The results showed (1) R&D professionals worked significantly longer hours than high-tech administrative staff and workers in manufacturing industry. (2) “Work overload”, one external force factor, compared to other factors, predicted best to R&D professionals’ hours of working. Moreover, the amount of variance explained by the external force factors was relatively larger than the internal factors. (3) Driveness was constantly found to be a risk factor for one’s holistic health, whereas the enjoyment of work was found to be a protective factor. The third factor, work overload, influenced one’s health only on one’s social life. (4) Three types of overworkers were identified: the nonenthusiastic workaholics (NWs), the enthusiastic workaholics (EWs), and the enthusiasts (Es). Among these overworkers, the NWs acted most consistently with the indicators of unhealthiness, showing that the NWs may be most vulnerable to health complaints, unsatisfied social life, and inefficient work habits. The EWs, though acted similarly as the NWs, were not as extreme as the NWs and had higher life-satisfaction than the NWs. As for Es, who also worked long hours, their health complains were the least of all workers and they had relatively healthy life styles than the other two kinds of workers. Implications of the internal and external factors on the high-tech R&D professionals, as well as the typology of the overworkers, were discussed.

台灣的高科技研發設計產業長期以來一直享有較高的競爭優勢以及令人稱羨的利潤，但近幾年來，在面對全球性競爭與快速變遷的環境下，原先具有的高品質及低開發成本的優勢有逐漸喪失的情形。而企業為了維持原有的競爭優勢，除了加緊腳步在研發技術的創新、提供服務的效率以及營運成本的控制上找出最好的方法及策略外，而如何計算產品成本，如何有效訂價，更為企業迎戰此一競局的重要考量。 由於傳統的成本制度無法滿足快速變遷的製造環境，高科技研發設計產業亟需新的方法以適時的提供相關成本資訊，做為決策之用。而作業基礎成本制度(Activity-Based Costing System, ABC)經過學術界的大力推廣及實務上不斷的經驗累積，大多認為此一制度不僅可以減少成本扭曲，更重要的是可以協助管理者進行較佳的成本控制，增加企業營運的效率，以及進一步可以輔助產品的訂價及競爭策略。 因此，本研究係以國內某高科技軟/硬體研發設計公司為研究對象，透過個案研究及作業基礎成本法之探討，分析高科技研發設計公司成本組成及影響成本活動的因素，並建立其關聯，藉此提出一套可供研發設計公司參考之成本分析架構與模式，並進而協助相關企業在產品研發及訂價方面做出最好之決策。 / The R&D design industry of Taiwan have enjoyed high competition advantages & high profit margin for a long time. But in recent year, under global competition & environment of rapid change, those advantages have lost gradually. In order to maintain the original competition advantages, enterprises need to step up the step to find out the best method and tactics in R&D innovation, service providing of high efficiency and control of operating cost. Besides, It is also the important consideration for those companies to think about how to calculate the product cost and set up the pricing strategy. Because the traditional cost system cannot satisfy the diversified manufacturing environment, R&D design industry tremendously need a new cost method which provides decision-makers with up-to-date, complete, and reliable cost information. Activity-Based Costing System (ABC) has been approved by academic study & implemented by a lot of company. Mostly think that this system cannot merely reduce the cost to distort, the more important thing is that can help top managers to control better cost, increase the operating efficiency, and program the better pricing strategy. This paper studies how a software/hardware design company by adopting the activity-based costing (ABC) system traces and analyze all of the cost elements associated with research & development activities. The main purpose of this study is trying to use ABC costing system to build a cost model for future application in the R&D design industry and hope this study can help relevant enterprises to make the best decision in the product development and establish the competitive pricing strategy.

本研究主要採用文獻探討以及個案訪談作為主要的研究方法，先藉由文獻探討建立起論文整體之架構以及相關理論之說明定義所需探討之研究變項，之後再透過台灣半導體標竿企業的製程研發專案訪談加以實證。本研究以研究「專案類型」、「技術知識特質」、與「組織架構特質」對「製程開發的創新活動」的關聯關係來探討台灣半導體製程的研發活動過程並說明所觀察現象的具體意義。另外，並透過研究不同性質的專案來觀察與客戶間的互動關係並說明所觀察到現象以及背後的思考邏輯，進而可得到以下初步之研究結論： 一、製程研發專案的技術與知識特質 1. 不同類型專案中，製程合併型程度越高的專案，其技術知識的內隱性較低、多元性較低、標準化程度較高、路徑相依程度較高。而製程技術標準化與相依度會影響專案成員在研發過程所採取的實驗條件設定的方式，進而在實驗開發階段會影響內隱度。 2. 全新元件的開發可分為兩個層次；第一、元件架構的確立。第二、製造流程的確立。 二、製程研發的團隊組成與研發活動 1. 專案組織架構隨專案類型差異而有明顯差異。製程合併型的專案一般為廠級的開發專案，傾向以「輕型團隊」之方式運作﹔而高度創新的製程研發專案傾向以「重型團隊」之方式運作。 2. 技術知識內隱程度愈高，多元程度程度愈高者愈傾向以試製實驗來共同解決問題。 3. 專案的知識內隱程度愈高越需外部知識的來源；製程研發專案的技術知識的內隱性、多元程度愈高，使用者參與程度愈傾向「共同開發」。 三、組織結構與知識的分享平台 1. 為蓄積、分享重要的技術資訊，成立正式組織統籌規劃高壓製程的研發，並於每季邀集各廠提供相關製程經驗分享。研發經驗會藉由團隊的研發過程與分享制度的建立，進行不同型式的知識轉移。 2. 研發專案團隊內的知識分享機制隨著機密程度不同而有所限制。 四、其他發現 1. 不同產品類別、背景客戶的電路設計習慣不一，可藉適當電路設計於開發時期找出元件的弱點。IDM廠對資料要求度較高，設計師習慣所有的文件資料都具備後才開始設計。 2. 使用者的參與製程開發，可讓新製程依使用者的習慣調整。對製程了解越深入的設計公司，其電路設計越游走合法邊緣。 / This thesis adopts reference and case study as the main research approach. It sets up the thesis whole structure by reference and relevant theories to define the factors. Afterward, to demonstrate the thesis structure by interview three projects about IC manufacture process developing of the company, which is the benchmark semiconductor company in Taiwan. This thesis attempts to take an exploratory study of the relationship between characteristics of project type, characteristics of technological knowledge, characteristics of organization structure, and innovation actitity in process developing on that company in Taiwan. In addition, through the case study, to observe the relationship with customer to explain the phenomenon and thinking in different case.There are primary figures found in the thesis： 1. The characteristics of technological knowledge in process developing projector. a. In different kinds of process developing projects, the combinative multi-process project with low degree in tacit knowledge and pluralism, but with higher degree in standardized and route- interdependence. The degree in process standardized and route- interdependence would influence the experiment condition, which would effects the degree of tacit knowledge in experiment period. b. The development of new device can be divided into two levels: First, the establishment of the device structure. Second, the establishment of the process flow. 2. The developing team make-up and developing activity a. The organization structure has obvious differences in different project type. The combinative multi-process project inclined to with the way operation of ' the light-duty group '; the research and develop with high innovation inclined to with the way operation of ' the heavy-duty group '. b. The projector with high degrree in tacit knowledge and pluralism inclined to solving the problem by the trial-producing experiment. c. Degree of technology diversity determines degree of user engagement in development. Projects with high degree of technology diversity tend to engage user in the joint development mode. Projects with low degree of technology diversity tend to engage user in the “Offering Mode”. 3. Organization structure and the sharing platform of knowledge a. It should build an official organization structure to overall planning developing projectors for knowledge accumulataion and sharing. b. The develipong experiment would be transferred in different type by sharing system building and organization set-up. c. The knowledge sharing of research and develop has limitation in different secret degree. 4. Others a. Different product classification, background of customers has different design style. Could make use of proper circuit design to find out the weakness of device. b. IDM factory require high quality documatation support. Designer used to design afeter all documentation ready, c. The new process could be adjusted according to user’s design style if he participates in the developing project. d. More understanding in process, the circuit design might violade the design rule.

隨著全球化的發展，對外投資不僅在國際經貿中所扮演的角色愈來愈重要，型態也愈來愈多元，呈現出與過去大不相同的特性與風貌。這樣的發展趨勢，再度引起學者對廠商對外投資的影響效果產生興趣。過去有關對外投資影響效果的文獻，主要是以探討對外投資對地主國經濟發展的影響為主，探討對母國或母公司影響的文獻則不多，特別是開發中國家的廠商對外投資對母國影響的研究更是付之闕如。為了彌補此方面文獻之不足，本研究利用台灣製造業1987-2003年的廠商資料來探討廠商對外投資對其技術升級之影響。 廠商對外投資對母國經濟影響的相關議題在台灣一直受到持續的關注，1991年政府開放廠商赴大陸投資之後，該議題更是引發熱切的討論。部分學者擔憂廠商對外投資後將造成國內產業的空洞化；但有另一部分的學者則主張，台灣只要持續技術升級及產業升級就可避免空洞化的危機。有鑑於此，本研究利用三個經濟指標，研發支出、生產力與效率，及技能提升(skill-upgrading)來檢驗不具競爭優勢的產業或附加價值鏈外移，是否有利於台灣進行技術升級。 本研究首先建立了一個理論模型來探討廠商對外投資對其國內研發活動的影響。研究結果顯示，廠商對外投資對其國內的研發支出可能同時產生兩個相反的影響效果，即互補效果及替代效果。互補效果主要來自於廠商對外投資後的「規模擴大效果」，而替代效果的發生則會因廠商對外投資動機之不同，而有不同的來源管道。 本研究實證模型的創新之處在於利用propensity score matching的配對方式搭配difference-in-differences的估計方法來控制實證研究中常會出現的自我選擇誤差(self-selection bias)及互為因果(causality)的問題。本研究採用了四種不同的配對方式來建構對外投資廠商的配對樣本，並發現Nearest available matching within calipers的配對方式可以產生最佳的配對效果，在不犧牲太多樣本數的情況下，顯著縮小對外投資廠商在對外投資前與無對外投資廠商的特性差距。 本研究的實證結果發現，僅管對外投資廠商，特別是赴開發中國家投資的廠商可能對母國的就業造成不利的衝擊，但卻能夠顯著提高母國的研發支出、技術效率及勞工技能，顯示廠商對外投資確實有助於台灣的技術升級。研究結果認為台灣政府應重新思考產業政策及社會福利政策的制定方向，以解決這些新的經濟議題。 / Foreign direct investment has played an increasingly important role in the world economy and, as a consequence, an immense amount of research has investigated its determinants and effects. However, while previous studies have focused on the impact of inward FDI on the host countries, there has been relatively little research on the impact of outward foreign direct investment (OFDI) on the home countries in general, and on developing economies (LDCs) in particular. To fill this gap in the literature, this thesis investigates the home-country effects of the OFDI activity of Taiwanese manufacturing firms. To be specific, the impact of OFDI on the investing firms’ domestic R&D spending, productivity and efficiency, employment and skill-upgrading is examined. A theoretical model is developed to examine the relationship between OFDI and domestic R&D activity. It is shown that OFDI could induce two opposing effects on domestic R&D spending, namely, a complementary effect and a substitution effect. The complementary effect arises mainly due to the “sales-increasing effect” of overseas investment. Substitution effects might arise from different channels depending on FDI motives. Firm-level panel data covering the period 1987-2003 are used in the empirical analysis. The novelty in this thesis is the application of a propensity score matching approach combined with the difference-in-differences method to control for the possible selection bias related to the empirical analysis. Four different matching methods are used to construct matched samples of Taiwan’s OFDI firms. The empirical results reveal that, although Taiwanese overseas investment, especially the investment in LDCs, reduces domestic employment, it stimulates investing firms’ domestic R&D spending, technology efficiency and skill intensity. This implies that while the OFDI activity of Taiwanese firms has brought about a positive effect on their technological upgrading, which is beneficial to the industrial development and resource allocation of the economy, the recent increase in the unemployment in Taiwan could to some extent be attributed to the OFDI activity. It also suggests that the Taiwanese government might need to reconsider its industrial policy as well as social welfare policy in order to deal with these new economic issues.

2007 年1 月9 日的MacWorld 活動中，Apple 公司的執行長在其每一屆Macworld 活動都會給予的演說 (Keynote) 中，介紹了一款Apple 公司最新的、具革命性的研究成果－iPhone。iPhone 隨及引爆了話題，並在2007 年 7 月上市時引爆了搶購熱潮，這是第一款能讓手機廠商和營運商分享利潤的手機，也是極少數的一款毛利高達50%以上的手機，更直接影響了整個手機產業。本研究從iPhone 的產品、技術探討iPhone 包含軟體、硬體的研發成果暨智慧財產，從商品化與商業模式的角度試圖討論Apple 公司如何以手機產業的新進入者而推出高附加價值的手機並在短時間內建立品牌，進而與營運商分享利潤，更以手機廠商的身份建立內容服務平台而創造高價值。最後，本研究將總結Apple 公司iPhone 研發成果與智慧財產的商品化與商業模式，以及iPhone 為產業帶來的衝擊，並給予台灣廠商幾點建議，僅供參考。 / In the Keynote of Macworld 2007 on January 9th, Steve Jobs, the CEO of Apple Company introduced the latest and revolutionary product of Apple Company whitch is actually a mobile phone, and its name is iPhone. The term“iPhone” was getting hot soon. On Junly 29th, iPhone was onto the market, and its sales soared in the market. No doubt, iPhone is the first phone earns Apple the shared revenue from mobile operater, a very small number of phones with a more-than-50% profit margin rate, and a phone changes the whole communication industry. This article starts from the product structure and technology view of iPhone, and then tries to discuss the commercialization and the business model of iPhone. It would try to probe into the key elements of the commercial success of iPhone, including the high value-added product feature, the branding of iPhone, the innovated platform providing contents and services to iPhone user, and the cooperation and revenue share with mobile operators. Finally, the article would summarize the Research on the Commercialization and Business Model of R&D results and Intellectual Properties of Apple iPhone with an additional discuss on the impact that iPhone brings to the communication industry, then give some suggestions to the Taiwan companies.