組織設計(organization design) 乃是：「設計一套能適應內外環境的組織，在達成其目標的過程中，不但有其效率(efficiency)也有其效能(effectiveness) 的一門學問。」如何研究、設計此一「理想型」的組織，學者們所提方法甚多，觀點亦不盡相同。本論文綜合各家的說法，所建構之概念模型，假設透過「程序」(Process) 、「行為」(behavior)、「情境」(situation) 等三個「面向」(side)來深討此問題，所得結論或許會比較週全詳密。這是本文所設置三「篇」的緣起。 行政機關組織欲達成其任務，「工作」必須先作合理的劃分，「結構」並應力求全面的整合。這些「分」、「合」的步驟，就是本文第二、第三兩章的由來。又因組織決策乃係集個人決策的連續過程，組織設計的目的即在使此一「過程」臻於理性，故列專章研究，亦即本文之第四章。 從問卷資料發現：現行公務人員的最大「需求」為「生理需求」，─這是一個最低層次的需求，如何使此一「需求層次」升高，並給予適度的滿足，這是組織設計的重大課題，本文第五章即由此而生。 其次，問卷資料顯示：目前公務人員的最大「願望」是：「開明的主管」，其次是「良好的環境」─如何做一位開明的主管，使其「權威」能有效的鞏固；如何改善現有的辦公環境，並儘速地適應變動不居的環境（筆者曾實地觀察四○九個機關環境），這是本文第七、八兩章用力的焦點。 再從測驗資料中發現：七項主管能力的測驗分數，以「意見溝通」的能力最低。溝通網路的締建，溝通技術的講求，為組織設計所不可忽略的問題，本文第六章討論之。 組織效能的提高，貴乎其有高度的「適應能力」，「管理發展」為提高此一「能力」的有力手段。因此，研究組織設計，就不能不討論組織的能力開發，此即本文第九章的旨趣所在。

大型及多重專案管理須面對繁複關聯的組織、複雜變動的流程、交疊共用的資源等，其績效控制及資訊系統建置等問題素為專案管理領域中關鍵性的研究課題。本文旨在提出為提昇大型及多重專案管理績效的全球資訊網資訊系統設計方法，並舉出營建業工程專案作為所提方法促成電子化應用之實例說明。系統之應用領域分析採用超媒體方法，概念設計採用物件導向之混合模式方法，系統建置則以全球資訊網為環境，並透過物件導向程式設計及軟體整合方法達成。 / Since large-scale and multiple project management involves interdependent organizations, dynamic processes, as well as shared resources, the methodologies related to project performance control and information system development have become critical research topics in the project management domain. The goal of this paper is to propose a web design method for developing information system to efficiently and effectively support the multi-project management processes. A construction project is used as an example to illustrate how the proposed approach is applied to enable electronic applications for the construction business. A hybrid modeling technique is adopted during the application analysis and conceptual design stages that integrates hypermedia node-link model and object-oriented model. As for physical implementation on the WWW environment, object-oriented programming design and software integration approaches are used to achieve the goal.

為了提升競爭優勢與生產能力，並進而達到永續經營的目的，突破現況、持續改善產品品質、降低產品成本與服務成本則成為提昇競爭力的重要因素之一，因此產品在設計開發階段就必需要考量品質與成本的問題。 本研究以電源轉換器為對象。該電源轉換器目前已設計完成且已通過美國UL安規認證，並已在國內量產銷售，但因為該電源轉換器的溫升及其變異很大，仍然會導致該產品的壽命過短，因此降低電源轉換器的溫升及其變異是一急需解決的問題。 透過了田口與實驗設計的方法規劃及進行實驗並收集數據。並利用十二種分析方法(包括：田口方法、主成份分析、主成份＋倒傳遞類神經網路＋基因演算法、主成份灰關聯＋倒傳遞類神經網路＋基因演算法、指數型理想函數＋倒傳遞類神經網路＋基因演算法、MSE方法、MSE方法＋倒傳遞類神經網路＋基因演算法、SUM方法、SUM方法＋倒傳遞類神經網路＋基因演算法、重要零件加總法、重要零件加總法＋倒傳遞類神經網路＋基因演算法)對實驗數據進行分析，以決定最適因子水準組合。 由改善後的確認實驗得到：雖然平均溫升下降的程度不大，然而大部份量測點的溫升標準差都顯著變小了。因此本研究在降低該電源轉換器溫升變異的效果十分顯著。對於電源轉換器的生產者而言，品質提升就是提升銷售量的保證，因此本研究所得到的最適因子水準組合，雖然產品在成本上有些微的增加，但品質改善後之產品將可為生產者帶來更多有形與無形之利益。

台灣的高科技研發設計產業長期以來一直享有較高的競爭優勢以及令人稱羨的利潤，但近幾年來，在面對全球性競爭與快速變遷的環境下，原先具有的高品質及低開發成本的優勢有逐漸喪失的情形。而企業為了維持原有的競爭優勢，除了加緊腳步在研發技術的創新、提供服務的效率以及營運成本的控制上找出最好的方法及策略外，而如何計算產品成本，如何有效訂價，更為企業迎戰此一競局的重要考量。 由於傳統的成本制度無法滿足快速變遷的製造環境，高科技研發設計產業亟需新的方法以適時的提供相關成本資訊，做為決策之用。而作業基礎成本制度(Activity-Based Costing System, ABC)經過學術界的大力推廣及實務上不斷的經驗累積，大多認為此一制度不僅可以減少成本扭曲，更重要的是可以協助管理者進行較佳的成本控制，增加企業營運的效率，以及進一步可以輔助產品的訂價及競爭策略。 因此，本研究係以國內某高科技軟/硬體研發設計公司為研究對象，透過個案研究及作業基礎成本法之探討，分析高科技研發設計公司成本組成及影響成本活動的因素，並建立其關聯，藉此提出一套可供研發設計公司參考之成本分析架構與模式，並進而協助相關企業在產品研發及訂價方面做出最好之決策。 / The R&D design industry of Taiwan have enjoyed high competition advantages & high profit margin for a long time. But in recent year, under global competition & environment of rapid change, those advantages have lost gradually. In order to maintain the original competition advantages, enterprises need to step up the step to find out the best method and tactics in R&D innovation, service providing of high efficiency and control of operating cost. Besides, It is also the important consideration for those companies to think about how to calculate the product cost and set up the pricing strategy. Because the traditional cost system cannot satisfy the diversified manufacturing environment, R&D design industry tremendously need a new cost method which provides decision-makers with up-to-date, complete, and reliable cost information. Activity-Based Costing System (ABC) has been approved by academic study & implemented by a lot of company. Mostly think that this system cannot merely reduce the cost to distort, the more important thing is that can help top managers to control better cost, increase the operating efficiency, and program the better pricing strategy. This paper studies how a software/hardware design company by adopting the activity-based costing (ABC) system traces and analyze all of the cost elements associated with research & development activities. The main purpose of this study is trying to use ABC costing system to build a cost model for future application in the R&D design industry and hope this study can help relevant enterprises to make the best decision in the product development and establish the competitive pricing strategy.

Despite the built-in garbage collector, Java programs can still suffer the memory leak problem resulted from the unhealthy programming style of retaining unwanted references. This paper presents an aspect-based tool for assisting programmers in locating such references to fix the problem. This tool, FindLeaks, utilizes an aspect to collect memory consumption statistics and object references created during a program’s execution and analyzes them for detecting memory leaks. The distinctive feature of FindLeaks is that it reports not only suspected classes of leaked objects but also where in the source the unwanted references were created. Besides, this paper also reports our experience with FindLeaks on three open source Java programs and how we enhanced it to lower its overhead.

服務與行銷管理是在高度競爭市場中企業重視的課題，由於近年來資訊技術的發展，使得過去屬於較理想化的概念，如關係行銷、一對一行銷等，都可以獲得實現，新概念的體現就是客戶關係管理。 客戶與企業的互動模式多元且複雜，各家學者對客戶關係管理的面向觀察也不一，使得企業與軟體公司開發CRM系統功能的著眼點也不同。現今與客戶服務相關的整合、分析系統，大都著重在銷售的自動化或資料的分析，忽略了現階段企業與顧客的互動中，人員仍扮演重要的角色。基於彌補上述系統對人員支援不足的缺點，本研究提出一個基礎的應用於客戶服務的知識分享系統架構，目的是藉由知識管理理論的實踐，希望能保留企業與客戶互動過程中的服務經驗與知識，由這些訊息中可得知客戶較實際的需求，且經由企業內部知識交互作用，可激發出新的策略與構想；累積的經驗也可使新進人員較易上軌道，資訊的透通讓每位員工都能方便取得，也較能提供顧客齊一的服務。 本研究是經由文獻的探討與應對企業的實際需求，介定系統之參與者與系統操作功能，歸納提出上述知識分享系統之整體架構模型。本研究所提出之系統架構，僅是知識管理與客戶關係管理應用的一小部份，因此模型中除原知識分享系統的功能外，也加入與其他系統整合之介面。本研究後半部份是經由物件導向方法，對本研究所提出之系統架構，作模型分析與設計，所有結果均使用UML表示式與圖形呈現。最後本研究使用Java Base的系統開發工具，以信用卡服務為領域環境，建立一個本研究所提模型的雛形系統，驗證本研究之可行性。 關鍵字：知識管理、客戶關係管理、物件導向分析與設計、UML、Java / Service and market management are important works to enterprises in high competition market. Due to the great progress in information technology, service provider can use new promotion skill, for example: relationship marketing, one to one marketing. Interactive types between customers and enterprise are full of variety. Because Customer Relationship Management (CRM) isn't unique theory, CRM systems are focus on different purposes. Today, most of CRM systems were created for automatic sales, but forgot to give a proper support to people still the core of service cycle. Therefore, this thesis studied a knowledge management system how to work in customer service cycle. It gave functions for service employee support about experience sharing, strategy decision support, getting customers' knowledge, etc. Through the literature survey and the observation of enterprise operation, we first try to propose a model for knowledge sharing system applied to customer service. Next step, we used the object-oriented approach to construct detail objects for the proposed model. Finally, we developed a prototype on credit card service domain to show that how knowledge sharing could be attained in this system model. Keyword: Knowledge Management, Customer Relational Management, Object Orient Analysis & Design, UML, Java

「真實性」是外語教學在內容設計及呈現上一項不可忽視的原則。它強調：教科書的編寫，要有意識地為學習者展現出語言在實際運用中的意義和功能。而除了文本(text)之外，有越來越多的教育者也強調「真實性的教學活動(authentic tasks/activities)」在教學過程中的重要性。本篇論文主要在探討是否現行國中英語教科書中的活動設計符合「真實性」的原則。此研究以Littlewood(2004)提出的教學活動分類作為架構，觀察台灣現行使用率最高的五套國中英語教科書中的教學活動分屬何種類型，分析及探究其中有哪些活動是符合「以真實溝通為目的」的原則，同時比較真實性教學活動分布在這五版教科書中的情況。 分析結果顯示，絕大多數的活動設計，是以學習語言形式為主要目的，極少數的活動有機會讓學習者運用語言、傳達訊息。此外，有些教科書中，甚至完全缺少以真實溝通為目的的教學活動。也就是說，透過現行的教科書，學生只是從事句型文法的練習，極少實際利用學到的語言進行溝通。顯然這些開放後由民間出版社編輯的英語教科書，就教學活動真實性的問題，尚有很大的改善空間。 / Authenticity has been regarded as one of the essential principles in EFL/ESL teaching. It is emphasized that the content of the textbooks can realistically reflect the genuine meaning and function of the language used in real-life situations. Aside from the authenticity of text itself, more and more teachers and educators recognize the value of using authentic activities for teaching and learning purposes. The thesis aims to examine whether and how the language learning activities in our EFL textbooks pertain to authenticity. We explore what authentic learning activities in these textbooks are, and how they are different as found in different textbooks. By following a rating scale developed on the basis of Littlewood’s (2004) five activity types (non-communicative learning, pre-communicative language practice, communicative language practice, structured communication and authentic communication), we evaluate and compare the language learning activities provided in five sets of English textbooks frequently used in Taiwan in terms of their task authenticity. The result of our analysis reveals that most language learning activities in the five commonly used sets of English textbooks are designed mainly for the practice of the linguistic forms. Few of the activities provide learners with the chance of exposure to real communication situations and applying their language skills in authentic ways. Even some of the textbook series don’t contain any authentic learning activities at all. It is clear that textbook writing in Taiwan still focuses on linguistic forms – a situation that has lasted for decades and more changes in textbook writing are needed in order to move forward to genuine communication.

本論文基於在區域整合的趨勢下，國內學界及業界對於台灣市場可能被邊緣化感到憂慮，以及在國際企業理論的領域裏，與區域策略搭配的區域組織設計之探討仍不足的動機下，探討當多國公司的母公司為因應環境的改變而採取區域策略時，會如何進行區域內的組織結構設計。研究著重在區域總部、次區域總部與子公司角色的定位與演變。本論文採用質性研究，研究十家母國在美國或歐洲的多國公司的區域組織設計，這十家多國公司均為全球五百大公司之列，且在產業內有極高的市場佔有率排名。本論文以台灣做為地主國，上述各多國公司的台灣子公司均為擁有良好能力與知識的子公司，且過去均有足可證明的事件佐證該子公司在多國公司內部具有重要的策略地位。 本論文共分為四個研究。在第一個研究，本論文探討台灣子公司成長過程中的重要網絡，以了解內外部網絡對於多國公司在台子公司角色演化的影響。本論文發現影響貢獻型子公司成為卓越中心或託管中心的內外部網絡因素主要有四大方面：(1)多國公司內部資源流；(2)地主國市場策略重要性；(3)子公司打破規則；(4)母公司政策。而貢獻型子公司成為卓越中心或託管中心後，可以進一步地影響地主國的共生與競食系統共同發展，並使母公司賦予其更多的任務，因此是一種正向循環的效果－有能力與負責重要責任的子公司，因網絡的影響，將愈有能力與負責更多任務。 第二個研究著重探討多國公司的經營策略與子公司角色改變的關係。本論文發現當多國公司擬從全球策略或複國內化策略改變成區域策略時，就會產生授權程度的改變，亦有可能增加或減少組織層級，使台灣子公司的自主權受到影響，台灣子公司角色重要性可能會提高或減低。若台灣子公司的角色上升，代表多國公司會運用台灣子公司的能力知識到整個區域市場，這種情形可能有三個原因：（一）當產業的關鍵成功因素之一是與外部網絡的鑲嵌程度有關，且貢獻型子公司與外部網絡的鑲嵌程度高時。這是因為台灣子公司具有中國子公司較欠缺的管理外部網絡的知識，而這種知識對於建立產業遊戲規則是很重要的。（二）當台灣的消費者在區域內具有領先指標意義時。具有領先指標的台灣子公司的知識被中國子公司「借用」的部分愈大，則台灣子公司的角色愈重要。（三）當母公司愈不了解中國市場，而台灣市場跟中國市場的性質很相近時。一旦母公司認為台灣子公司是一個中介者的角色時，就會依賴這種溝通的機制，而不會輕易抽離這個導管。 第三個研究探討多國公司為執行區域策略所做的組織層級的調整。本論文發現多國公司會在原本的組織結構裏增加一個新的組織層級。如：原本為母公司、亞太區域總部、子公司等三個層級的多國公司，現在可能變成母公司、亞太區域總部、大中華次區域總部、子公司等四個層級。本論文發現次區域總部的設立是一種普遍的現象，且次區域總部會取代區域總部去管理其所屬區域內的各子公司。本論文發現次區域總部的設立可以使得多國公司更有效地平衡全球整合效率與地主國回應壓力等二股力量。本論文亦發現多國公司的許多功能別政策，在次區域總部成立後，已改由次區域總部做決策，取代了過去由子公司或是由區域總部作決策的現象，且次區域總部取代子公司或區域總部作決策的替代程度，受到二個因素的影響而有程度不等的現象：一為該產業的整合與回應壓力，一為該多國公司在亞太地區的銷售表現。 第四個研究探討區域策略動機、區域組織結構與子公司角色的關係。本論文發現多國公司為了追求區域的規模經濟而採用區域策略，則市場銷售量較小的邊緣地主國的子公司成為被整合者，（次）區域總部成為強力整合者。多國公司若為了掌握地區的機會而採用區域策略，則擁有挑剔的消費者的子公司成為機會提案者，（次）區域總部成為機會執行者。多國公司若為了掌握地主國的大客戶而採用區域策略，則擁有挑剔的大客戶的子公司成為客戶服務者，（次）區域總部成為服務子公司者。多國公司若為了促進子公司之間的能力知識流通而採用區域策略，則擁有特殊能力與知識的子公司成為一個整合性玩家，（次）區域總部成為能力發掘者與知識交換促進者。當多國公司的區域整合動機主要是為了追求效率與回應的平衡時，則區域總部扮演一個整合平台的角色，宜較為集權；當多國公司區域整合的動機是為了將各項要素更有效地流通到子公司時，區域總部較為分權。區域總部的設立位置是取決於與它互動最密切的內外部網絡的地點，因此當多國公司的價值活動佈局與利益關係人的地理位置愈分散，區域總部就愈有可能呈現出虛擬式的型態。次區域總部是個次層級的整合平台，多國公司是否須設次層級的整合平台，取決於該平台欲整合的標的物（如產品、知識）在該次區域內的互動程度是否遠大於與其他次區域內的子公司的互動程度。 總結來說，本論文對於多國公司的組織設計提出具體的理論與實務上的建議。在不同的環境前提與能力條件前提的考量下，多國公司可考慮在母公司或子公司進行目標、環境認知、決策、流程、能力、資源等的整合，也可以設立一個新的平台－即區域總部或次區域總部－來進行目標、環境認知、決策、流程、能力、資源等的整合。多國公司的母公司可以透過設立區域總部、劃分次區域、以及設計以下三個組織層級─區域總部、次區域總部和子公司─的分權程度及所扮演的角色，將區域的競爭優勢達到最大。 / The thesis explores the roles and responsibilities change of regional headquarters, sub-regional headquarters and subsidiaries when MNCs change to adopt regional strategy in accordance to the environmental changes by a qualitative research method. Ten MNCs among the top 500 enterprises with good performance and operation in Taiwan are investigated in order to understand how they design their regional organizations in the host region and what the roles Taiwan subsidiaries play along with the change to regional strategy. The thesis consists of four studies. The first study explores how network resources influence MNCs subsidiary to gain, maintain or lose the roles of center of excellence or mandates in Taiwan by grounded theory. The study finds that policies of headquarters, flows of resources within a MNC, the importance of a host country, the cooperative and competitive local players and initiative-taking by subsidiaries are important factors for the evolution of subsidiaries roles. When a subsidiary becomes a center of excellence or has a mandate, it may improve its ability and then in turn further enables it to gain more responsibilities – a subsidiary will become stronger and stronger and get more and more charters. Using a case study approach, the second study explores how regional strategy adopted by MNCs influences the role of contribution subsidiaries. A contribution subsidiary will be more important to a MNC in the following situations: when a key successful factor of the industry is network embeddedness; when sophisticated consumers in the host market are opinion leaders within the region; and when a parent does not have enough knowledge about the host country of a black hole while the nature of the market served by the contribution subsidiary is similar to that host market. A MNC can adopt three kinds of organizational design to explore the ability of contribution subsidiaries, namely, virtual, charismatic and focused centers of excellences. The more important a contribution subsidiary is, the more knowledge it integrates, and the more functional activities it is in charge. Subsidiary autonomy increases with the increase of subsidiary importance, too. The third study explores the organizational adjustments within MNCs following the trend of regional integration. The result shows that MNCs set up sub-regional headquarters (e.g., Greater China sub-regional headquarters) under a regional headquarters (e.g., Asia-Pacific regional headquarters). A sub-regional headquarters replaces a regional headquarters in order to directly manage subsidiaries within the sub-region. The emergence of sub-regional headquarters is in response to the need for a balance between integration and local responsiveness. An increasing number of decisions are made by sub-regional headquarters, instead of by subsidiaries, parent companies, or regional headquarters. Although the emergence of sub-regional headquarters is a trend, industry characteristics and the degree of the transfer of a firm’s specific advantages (FSAs) from home to a host region both affect the delegation of authority to a sub-regional headquarters. The fourth study explores the motivation of MNCs in adopting regional strategies and the reaction of MNCs to design regional organization and assign subsidiary roles. When a MNC adopts a regional strategy for the purpose of economies of scale, a contribution subsidiary becomes a periphery and the regional headquarters becomes a strong integrator. When a MNC adopts a regional strategy for the purpose of regional opportunity, a contribution subsidiary becomes an opportunity provider and the regional headquarters becomes an opportunity executor. The two motivations mentioned above make a regional headquarters more centralized. When a MNC adopts a regional strategy for the purpose of following the customer, a contribution subsidiary becomes a service provider and the regional headquarters becomes a supporter. When a MNC adopts a regional strategy for the purpose of facilitating the knowledge transfer, a contribution subsidiary becomes an integrated player and the regional headquarters becomes a knowledge facilitator. The two motivations mentioned above make a regional headquarters more decentralized. The location of a regional headquarters is decided according to the location of the most important stakeholders. The decision whether to set up sub-regional headquarters is made according to the frequency of the interaction with the cross subsidiaries in that sub-region. MNCs can design a regional organization to make sure the regional strategy can be executed in the most efficient way. MNCs can gain competitive advantage through the assignments of the roles of regional headquarters, sub-regional headquarters and subsidiaries under the regional strategy.

隨著國內、外總體經濟環境的快速變遷，各個產業競爭態勢已由過去的區域性競爭轉變成全球性競爭，台灣的傳統產業正面臨前所未有的低價競爭考驗，尤其是面臨中國大陸密集的勞力、土地、資金等強大優勢下，各傳統產業的企業主不僅要在其專業技術上保持領先的地位，更應該尋求在經營策略上力求轉型升級與技術創新，以避免被後進廠商所取代，擺脫製造代工的微利困境，進而確保企業本身的競爭優勢。本研究希望透過個案研究的方式，找出外移西進的傳統產業在面臨轉型升級的過程中，可能遭遇到的困境與挑戰，並藉由研究個案公司的轉型歷程，探討外移西進的傳統產業在轉型升級的前後，在新產品開發流程、新樣式設計、生產製造技術等三個構面上企業運作方式的差異。最後藉由其經營績效的表現，來驗證轉型升級的決策所帶給企業的實質利益，最後提出對於外移西進的傳統產業在面臨轉型升級時實務決策上的具體建議，以作為其他面臨經營困境的傳統產業之參考依據。 / As the fast transition of the domestic and global economic environment, every industrial competition situation has changed from the regional competition to the global one and the traditional industries in Taiwan is facing a unprecedented challenge of the low-price competition. Especially, facing the strong advantage of the high-density labors, lands and capital in Mainland China, each traditional industry’s owner not only should keep the leading position in the specialized field technologies but also search for the workable industrial transition method and the technology innovation in the management strategy in order not to be replaced by the latecomer competitors. They also want to free themselves from the low margin and micro profits dilemma by OEM and furthermore, keep the competitive advantage of themselves. This research would like to find out the possible dilemma and challenges the traditional industries which has moved the production factories to China may encounter in the industrial transition process by case study method. Also, it covers the differences about the business operations before and after the industrial transistion of the traditional industries which has moved the production factories to China in the three phases of the new product development, the new style design and the new craft technology through studying the industrial transition process of the case company. It also proved that the desicion of the industrial transistion can bring the company the concrete profits by providing the result of the business performance. Lastly, it brings up the constructive suggestions for the traditional industries if they are facing the industrial transition and practicing decisions. Hope the research could be a helpful reference for any traditional industries which encounter the delimma when operating the business.

電子連線與隨身行動裝置的興起，滿足了使用者希望能隨時隨地取得資訊的需求，而旅行者的資訊使用行為，恰巧符合此特性。一份資訊與介面設計良好的行動旅遊內容，不但可讓旅人減輕負擔，還可藉由行動連網獲取旅程中最即時的資訊。但目前應用於行動裝置平台上的旅遊資訊多偏向提供部分適地性服務（Location Based Service），亦即透過GPS等定位技術，確認使用者所在位置，進而提供相關資訊的服務，如主動提供當地加油、餐飲等各項資訊服務，此類適地性服務多為片段提供購物消費資訊，並非完整之旅遊資訊。本研究探討數位旅遊資訊內容該如何設計與呈現於具備影音、音樂、圖像、照相、電腦等多功能的行動裝置平台，以滿足使用者的資訊需求。研究首先提出一套行動旅遊資訊系統應包含的資訊內容與架構，然後進行雛型設計，最後評估測試此系統的適用程度。研究結果發現動態旅行的旅遊資訊，可在行動裝置平台尋得一個呈現的嶄新舞台。 / The integration of the internet and mobile devices satisfies the drsire of “information on the go”. This demand also matches the information usage behavior for travelers. A well designed mobile traveling information with convenient user interfaces helps them to get what they need at any moment while traveling through mobile internet. However, the current traveling information in mobile platform is usually location based services. The kind of services does not provide a complete traveling content but only small pieces of information. The thesis focuses on the design of an integrated digital content on mobile devices for the travelers. It includes the design of content structure, information display and user interface. The mobile platform targets on those who equipped with multimedia and 3G wireless communication ability. We propose a content planning and informative structure for traveling information. A prototyping system was first made to evaluate the concept of information design. Then the implementation and further evaluation was done by using the NOKIA N73 3G cell phone. The results show that personal mobile devices offering a new stage for the dynamic traveling information.