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台灣汽車業導入顧客關係管理之研究─以Mitsubishi、Toyota、Nissan三大品牌為例俞佩伶 Unknown Date (has links)
台灣汽車市場從1990年起便邁入成熟期,年銷售量約40~55萬台,每公里道路的汽車數155.9台,遠高於美、日等國。由於國內經濟成長趨緩、地狹人稠,未來市場擴充性有限,12家汽車製造廠間的競爭激烈可期。而2002年起台灣加入WTO後,國產車業者受到關稅降低、進口地區限制取消等措施的影響,生存空間飽受威脅,但台灣汽車業者的因應之道卻相當有限,因為產品原始設計控制在國外技術合作對象手中,自己可以設計改型的空間及能力有限,在生產和配送上的效率也幾乎發揮到極致,最後的競爭優勢應該在行銷及服務方面。所以近幾年來,部分汽車業者便積極導入顧客關係管理,希望將過去以產品為主的思維模式轉為以顧客服務為主的思維模式,和顧客建立長期且親密的關係,以提高顧客滿意度。
本研究針對Mitsubishi、Toyota、Nissan等台灣前三大汽車品牌,瞭解同一品牌之製造商與經銷商如何一起推動顧客關係管理,各汽車品牌業者在推動顧客關係管理之異同點,以及造成此異同點之原因等。根據國內外相關文獻的論述,本研究認為企業所重視的顧客生命週期階段、整個服務傳送系統內所有成員的權力關係,以及組織特有的資源條件,均可能影響該企業或整個服務傳送系統之顧客關係管理的規劃內容,因此透過對國內三大汽車品牌業者的觀察與訪談,歸納出下列發現:
一、台灣汽車業者已處於企業穩定發展階段或是產品成熟期的市場,使得顧客關係管理偏重在維繫及強化既有的顧客關係,一般是在核心產品之外,提供可以促進交易便利的顧客服務及降低顧客成本的產品組合。
二、由於顧客資料記錄不完整且維護不易,難以透過統計分析找出隱藏在龐大顧客資料背後的知識,使得台灣汽車業者較少投入在維持有價值的顧客或是重新找回曾離開過的顧客,也就是說較少導入行銷方面的顧客關係管理功能。
三、顧客關係管理的投資報酬率並非短期立現,但為了儘速看到成果,以強化主事者的推動決心,台灣汽車業者多半從與顧客互動程度較高、較容易看到改善成效的銷售及顧客服務方面的顧客關係管理項目著手。
四、汽車業者擁有較長的利益持續期間及服務傳送持續期間,使得單純的價格誘因,或是財務結合差異化服務的社交方式都不易具有維繫長期顧客關係的效果,因此台灣汽車業者會傾向運用財務、社交與結構結合的方式,也就是將資訊技術與整個服務傳送過程結合起來,建立使用習慣而提高顧客忠誠度。
五、台灣汽車業者在推動顧客關係管理時,往往涉及整個體系的組織、作業流程、資訊系統的變革,因此由該體系內權力基礎較豐厚的製造商或代理商負責整體規劃與導入,不過該體系製造商或代理商所擁有的相對權力優勢,則會影響整體顧客關係管理計畫的順利導入與否。
六、各汽車業者賴以成功的策略重點(e.g.生產或行銷)、財務能力、流程整合等資源條件,也會影響顧客關係管理的整體規劃方向及計畫的順利導入與否。 / Taiwan's auto industry has come to maturity from 1990. Limited by the lower economic growth rate and the heavier vehicle density, 12 automakers are in fierce competition with others for market share. In addition, Taiwan's auto industry is confronted with competition force by global autos since Taiwan being the membership of WTO in Jan, 2002. Considering the limited capability in design and the limited improvement in production and distribution, Taiwan's automakers realize that marketing and servicing are the keys to survive and success in the long run. Nowadays, some of the Taiwan's automakers and dealers are engaged in adopting CRM system to improve the customer satisfaction.
This research is empirical analysis of the Top3 auto brands in Taiwan. It aims at the study of how automakers and dealers under the same brand cooperating with others in adopting CRM, and what and why the differences the three auto brands having in adopting CRM. After reviewing some literatures, this research divides factors affecting the CRM adopting into customer life cycle stages which firms emphasize, the interfirm power in channel relationships, and firms' specific resources.
The findings in this empirical analysis are as follows:
1.Facing the stable and maturity stage for the auto industry, Taiwan's automakers and dealers focus on the sustenance and enforcement of customer relationships in adopting CRM system. They prefer to deliver the product mix with convenient customer services or lower searching cost not included in the core product.
2.Because of some unavoidable faults in customer records, automakers and dealers can't easily find specific information from data warehouse. It makes Taiwan's automakers and dealers less focus on the maintenance of valuable customers or winning back customers who have defected or are planning to. Maybe we can say that Taiwan's automakers and dealers less focus on the marketing in adopting CRM system.
3.It takes long time to show the benefit of adopting CRM system, so Taiwan's automakers and dealers prefer to setup sales and services supporting functions in adopting CRM system that heavily interact with customers and can easily show the improvement on customer relationships.
4.Auto industry offers the products and services with long duration of benefits and long duration of service delivery, automakers and dealers would like to bundle the functions of finance, society and structure. They link IT and service deliver processes to build customer-using model, and finally increase the customer loyalty.
5.The channel members with power advantage will take charge of the planning in adopting CRM system. In Taiwan's auto industry, makers or agents own the power advantages. In addition, the relative power advantages that makers or agents own influence the schedule of auto brand in adopting CRM.
6.Success strategy for some time past, financial ability, intergrated process, etc., also influence the schedule of auto brand in adopting CRM.
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貓空纜車興建之政策形成過程研究:政策網絡觀點 / The study of policy formation process in construction of Maokong Gondola: A policy network approach黃柏榕, Huang, Po Jung Unknown Date (has links)
全台第一座都會型纜車「貓空纜車」於2007年7月4日正式營運,並在一年三個月創下617萬搭乘人次,成果輝煌;然而在2008年9月,因遭逢辛樂克與薔蜜颱風接連肆虐下,發生纜車T16塔柱邊坡崩塌事件進而停駛。當各界重新檢討這座興建順利的纜車背後隱藏了多少問題之際,本研究運用政策網絡分析,檢視貓空纜車政策形成過程,分別就參與者性質、行動者策略、權力關係與網絡整合性四大面向,就問題形成、政策規劃、政策合法化三個階段,逐段建構政策網絡、確立利害關係人,並探討興建過程中產生的問題。
研究發現,貓空纜車成案的關鍵並非專業評估使然,乃是為了實現馬英九市府的競選承諾。貓空纜車因為規劃過程中受到動物園的影響,導致纜車路線變更,鄰近棲霞山莊,並衍生後續噪音污染等爭議。貓空纜車在木柵觀光茶園社區發展協會及指南宮等民間團體的支持下,削弱了反對聲音;而主要的政策反對者棲霞山莊,則在當時問題意識不明確、預算順利通過等因素下,錯失反對時機。 / The first urban-type cable car in Taiwan “Maokong Gondola” had been inaugurated since 4th of July in 2007. It has successfully achieved 6.17 million hits in one year and three months. However, during September 2008, typhoon Sinlaku and Jangmi struck one after another and incurred serious mudslide erosion underneath pillar T16. The disaster had crippled the whole cable car system and had urged the public to re-examine the whole construction. This study utilizes policy network analysis to evaluate policy formation process regarding the construction of Maokong gondola in terms of four major factors: character of participants, actions’ strategies, power relationship and network integration. Demarcating the policy network while identifying the policy stakeholders and exploring issues arising from the construction process has been carried out in all three stages of the event: problem formation, policy formulation and policy legitimation.
This study shows that the key to the approval of Maokong gondola program was not due to professional evaluation, but instead, it was for the political motivation of Ma’s administration to attain victory in campaign. Being affected by the location of Taipei city zoo in the stage of program formulating, the cable car system has been rerouted closer to Chi-shia village, causing noise pollution and other harassment. By strong support from Muzha tea park community development association and Zhinan temple, the opponent’s opinions were gradually suppressed. Due to uncertainty of problem-knowing and easy approval of budget, the main opponent Chi-shia village had finally missed the opportunity in stopping the program.
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國家企業改革中政府與企業之關係分析 : 東風汽車公司 行政管理與策略個案研究 / 東風汽車公司行政管理與策略個案研究孫懌芳 January 2010 (has links)
University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration
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競爭市場下汽車險業務經營管理策略之研究 / Operating Management and Strategy forAutomobile Insurance in Taiwan's Competitive Market沈順卿, Shen,Shun-Ching Unknown Date (has links)
九十四年我國財產保險業之簽單總保費收入為新台幣1,185.02億元,其中汽車保險之簽單保險費收入為新台幣588.62億元,占我國財產保險業簽單總保費收入的49.67%,故汽車保險之簽單保險費收入於九十四年居財產保險市場各險種之冠。同時汽車保險業務量占全體產險業務量的比重,一直維持在45%-50%之間,由於汽車險業務量之消長連帶影響各產物保險公司的現金流量及公司在市場的排名,故汽車保險業務的經營深受各產險公司老闆的重視。
我國汽車保險業務的來源可分直接通路及間接通路兩種,間接通路來源的業務量占全部汽車險業務量的40%,其中汽車經銷商保險代理人(簡稱車商保代)及經紀人的業務來源就占有30%。
台灣汽車險市場各保險公司的市場占有率,經過產險同業大家多年的努力經營,已大致固定。由於車商保代及經紀人的業務大都屬新車業務,故其業務量占汽車險市場新車業務量的比重甚大,因此遂為每家保險公司業務經營極力爭取的對象。再者必須注意的是汽車險商品因受到過往規章費率的影響,同質性很高,在無法明顯區隔市場的情形下,保險公司如欲增加業務量,最迅速有效的方式就是提高佣金及配合車商保代的要求,搭配一定比率的回廠維修率。此種「蠟燭兩頭燒」的業務經營,在社會經濟景氣時,保險公司尚可依靠投資收益來挹注增加的成本,但景氣不好時,保險公司的負擔將會超過其所能承受的部份,導致經營產生虧損或發生危機。此由寶來證券集團在中央產物的經營汽車險業務,因經營結果與其預期不一致時,最後轉手美商AIG集團,即是最佳寫照。
本篇論文主要係在探討競爭市場下汽車險業務經營管理策略,並以寶來證券集團在中央產物經營汽車險業務的結果為個案研究。首先介紹台灣汽車險市場的現況,接著並就費率自由化的實施,探討其對台灣汽車險市場的影響,同時也針對汽車險市場經營的瓶頸加以瞭解及提出解決之道,筆者也藉此提供個人的些微建議,希望能對政府擬訂監理政策及產險同業透過汽車險業務經營策略的再思考,藉由創新商品的開發及行銷通路的多元化等多方的努力,以對開創台灣汽車險業務經營的藍海策略有所助益,是本篇論文提出的最主要目的。 / In 2005, the written premium of automobile insurance was NT$ 58.87 billion, occupied 49.67% and the majority part of the written premium of non-life insurance in Taiwan(the written premium of non-life insurance was NT$ 118.5 billion in 2005). In the meantime, the business portfolio of automobile insurance to non-life insurance remain at 45%-50% steadily. Because the growth and decrease of business portfolio of automobile insurance will significantly influent the ranking and the cash flow of non-life insurance companies, the owners of non-life insurance companies pay highly attention on the operation of automobile insurance.
In Taiwan, the source of automobile insurance can be divided into two parts: direct market approach and indirect market approach. Indirect market approach contributed 40% business income, and the automobile insurance agents contributed 30% premium income.
The market share of non-life insurance business is approximately fixed. Due to the business scope of automobile insurance agents and brokers are selling the new cars, the non-life insurance companies give ultimate efforts to attract them. Moreover, we must pay attention on the fact that the automobile insurance commodities is homogeneous, the reason is affected by the tariff of regulator, therefore, under the premise that the market can’t be obviously divided, if the insurance companies still intend to raise its’business portfolio, the most rapid and efficient way is to lift up commission to match the commission requirement of automobile insurance agents, and to collocate with certain ratio of damaged car requiring and/or regular maintence. This kind of operation mode makes insurance company can cover the cost by its investing profit while economic boom, but will overload while economic depression, then causing operating crisis. The most conspicuous case is that the Polaris Securities Group sold Central Insurance Company(CIC)to AIG Group while Polaris Securities Group found the operating results of automobile insurance business in CIC was inconsistent with its anticipation.
This thesis mainly discusses the operating and management strategy of automobile insurance in a competitive market, and give an example by Polaris Securities Group’s running automobile insurance business in CIC for case study. The thesis first introduces the current condition of Taiwan automobile insurance market, then probe into the influence of rate liberalization to the said market. Simultaneously, to understand the predicament of automobile insurance market and bring up the possible solution. The author provides some suggestions for government agency to draw up supervisory policy and for non-life insurance companies to set up operating strategy. By the way of innovating insurance commodities and diversifying marketing routes, the author hopes that it will helpful to jointly inaugurate the“Blue Ocean Strategy”of the operation of Taiwan automobile insurance. It’s the main goal of this thesis.
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俄羅斯中央與地方關係,1992~1999 / Russian Center-periphery Relations, 1992~1999陳慶輝, Chen, Ching-Hui Unknown Date (has links)
俄羅斯聯邦是一個多民族國家,共有一百多個不同的民族生活在俄羅斯這塊土地上。這些少數民族有著自己的語言與文化,一有機會即想脫離俄羅斯獨立。尤其是車臣與韃靼斯坦這類文化差異較大的民族,一心渴望擁有自己主權。除了少數民族的獨立要求外,俄羅斯聯邦仍必須應付境內的地方主義聲浪。主要是因為俄羅斯的聯邦體制是由民族聯邦與區域聯邦結合而成的,境內有以民族為基礎的聯邦主體,同時也有以行政區域為劃分基礎的主體。
蘇聯晚期,俄羅斯總統葉爾欽為了與戈巴契夫爭權,喊出「你能夠拿多少主權就拿多少」的口號,各加盟共和國紛紛通過國家主權宣言,俄羅斯聯邦境內亦興起分離獨立氣氛。為了解決問題,葉爾欽於1992年3月與各聯邦主體分別簽署了3個聯邦條約,開始對中央與地方的權利義務關係作了說明。隨著政治情勢的變化,俄羅斯聯邦於1993年12月12日通過新憲法,明確的規範了中央與地方各自的權力,自此權力的行使有了依循的標準;1994年發生車臣戰爭,突顯出憲法無法解決所有問題,於是依據各主體需要簽訂的雙邊條約出現了,首先是俄韃條約,謂之「韃靼模式」。至此俄羅斯的聯邦體制大致完成。
俄羅斯聯邦體制的運作仍然存在許多問題,不論是在政治方面、經濟方面,甚或法律制度方面尚有不夠完善的地方。再加上地方主體的種類繁多,經濟條件、政治情況及文化取向差異甚大,影響著主體對聯邦關係的看法。因此要解決聯邦問題,就必須從制度上的缺陷及地方主體的態度來著手進行。 / Russian federation is a multi-national state, there are more than one hundred kinds of races. These minority races have their own culture and language, they desire to be independent from Russian federation, especially Chechenya and Tarstan. Besides independent demand, there still have localism in Russian federation. In Russian federation, there are two kinds of federal subject. One is ethno subject which based on races different from Russian, the other is territorial subject.
Late years in Soviet Union, Russian president Yeltsin in order to struggle with Gorbachev, he said:“swallow what you can get”. Meanwhile, the Union Republics declare their sovereignty. The atmosphere in Russian federation is chaotic. To solve the problem, Yeltsin sighed three federal treaty with all subjects and define the right between center and subjects. Then 1993 passed the Russian Constitution, 1994 Chechen war exploded, that means constitution not suitable for every subject. Yeltsin decided to sign bilateral treaty with subjects, first one is Tartarstan Republic, called “Tartarstan Model”.
Russian federal system still has several problems in politic, economic, and law, institution. Besides 89 subjects are so distinguished, their political condition, economic situation, culture are so different, all this affect their perception about federal relation.
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台灣教育創新模式之探討:兩個表演藝術教育破壞性創新實例 / An education innovation model for Taiwan: two examples of disruptive innovation in performing arts education紀博善, Dale Albanese Unknown Date (has links)
近年來,創造力教育受到越來越多守門人的關注,包括企業界領袖、學者專家、政策制定者和教育工作者。另外在學術界和教育界,也有 越來越多的人接受「創造力是可以教」的觀念。因此,追求文化和社會適當的教育創新模式來實施創造力教育是非常重要的。
接觸藝術、學習藝術是培養創造力的重要途徑, 但在正式教育體制很難提供機會平等的平台時,相關的教育守門人就必須創造機會解決此一問題。Christensen、Horn與Johnson (2008、2011)也認為傳統的教育創新只是進行永續性的創新,所以他們進而提出破壞性創新的教育模式,以彌補傳統創新教育模式之不足。
本研究的目的是在探討兩個台灣表演藝術教育破壞性創新的個案:紙風車319鄉村兒童藝術工程和台北景文高中之優人神鼓表演藝術班。本研究的研究方法包括文獻分析,深度訪談和觀察。研究結果發現紙風車319鄉村兒童藝術工程的破壞性教育模式提供更多的機會讓偏遠的兒童可以接觸藝術,對他們產生正面的影響。優人神鼓表演藝術班的教育創新模式讓具有藝術興趣和才能的學生開啟創新的學習管道,一方面發展他們的藝術才情,另一方面也可以在正式教育中表現良好。 / In recent years, creativity in education has received increased attention from gatekeepers - the business leaders, scholars, policy-makers, and educators – around the world. There is also growing acceptance in the academic and educational worlds that “creativity can be taught.” Thus it is now crucial to pursue culturally and socially appropriate models for implementing creativity education.
Encountering and studying the arts is an important approach to developing creativity. However, when traditional formal education systems are unable to provide an equal platform for encountering the arts, relevant gatekeepers must come up with new solutions. Christensen, Johnson, & Horn (2008; 2011) write that traditionally, educational innovation has relied on sustaining innovation, which they hold is insufficient for new educational demands today. They propose instead a model of disruptive innovation for education, which has greater potential impact on the education system, to help close the gap between educational ideals and practice. Leadbeater and Wong (2010) further categorize innovations in either formal or informal educational settings.
This study examines two cases of disruptive innovation in performing arts education from Taiwan: Paper Windmill Theatre’s First Mile, Kid’s Smile 319 Townships Art Project program and the U-Theatre Performing Arts Class at Taipei Jingwen High School. The research methods employed include document analysis, in-depth interviews, and observations. The research findings conclude that the 319 Project's disruptive innovation model for informal education provided children in remote locations with opportunities to encounter the arts, making a positive impact on their lives. The disruptive innovation model for formal education used by the U-Theatre Performing Arts Class gave students with interests and potential in performing arts a channel for their abilities, both helping them develop their artistic interests and talents and enter university.
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トヨタの新興国車IMV-そのイノベーション戦略と組織-野村, 俊郎 24 September 2015 (has links)
京都大学 / 0048 / 新制・論文博士 / 博士(経済学) / 乙第12955号 / 論経博第388号 / 新制||経||275(附属図書館) / 32354 / 立命館大学大学院経済学研究科 / (主査)教授 塩地 洋, 准教授 菊谷 達弥, 准教授 田中 彰 / 学位規則第4条第2項該当 / Doctor of Economics / Kyoto University / DGAM
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Cars in Sweden's Cinema & Television : AI-Guided Research of Automobiles in Sweden’s Images from 1950-1980Steck, Maximilian January 2021 (has links)
This research project centers around cinematic and societal representation of the automobile in post-war Swedish cinema and television. Due to political neutrality during World War II, Sweden’s economy benefited from an extensive surplus immediately after Germany’s capitulation in 1945. Economic prosperity was in return transferred onto Swedish society, which enabled an already high degree of motorization of Swedes in mid-1950s, while neighboring European countries struggled rebuilding overall infrastructures, basic food supply lines and often entire cities. Naturally, this would conclude that Swedes presumably had a favorable attitude towards cars from the beginning, ultimately being reflected in some sort of cultural memory. However, Stig Dagerman’s 1948 short story “To Kill a Child” (Att döda ett barn), later on realized as short film in 1953, outlines a rather suspicious and cautious attitude towards automobiles. Cars’ mass-media portrayal in Swedish cinema and television was analyzed with current AI-techniques, therewith observing notable changes in imagery, themes and attitudes surrounding cars over 30 years in history. Filmarkivet.se served as main source with 114 currently available media artifacts from 1950 to 1980, including a wide spectrum of footage i.e., weekly newsreels, private filmmakers’ collections, television commercials, movie trailers, political campaigns and documentary formats. This source material proved diversified in nature as well as redrawing accurately representations of Swedish mass media of its time as it varied between cinema and television, whilst focusing in on daily life of individuals or daily life in Sweden’s cities. While artificial intelligence object recognition helped identifying pertinent sections within a large corpus of film data, subsequently, a qualitative tf-idf-analysis of selected films based on speech-to-text output was conducted, counterbalancing quantitative research approaches.
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我國保險代位理論與法制之再建構 / A Study on the Reconstruction of Insurance Subrogation in Taiwan陳俊元, Chen, Chun-Yuan Unknown Date (has links)
保險代位之本質,可說是整個保險代位體系之核心所在。本文乃以保險代位之本質—亦即求償模式為重心,對於保險代位之相關問題,依序加以討論。本文首先自保險代位存在之法理、以及學說上對其之批評加以分析、並提出回應。在保險代位之求償模式方面,我國傳統以來循大陸法系之傳統,採取法定債權移轉理論,而與英美法有所不同;英美法之架構近年來漸受學說之重視,甚至對其有所爭議,故實有釐清之必要。本文乃對英美保險代位之本質、架構加以探索,並對其與擬制信託之融合詳加分析,以求釐清其法律關係。除了英美以外,本文亦對其他主要國家之立法例詳加分析,並歸納為大陸法系與英美法系兩大系統。而中國大陸與台灣均屬於繼受法之地位,關於保險代位求償模式、名義等,亦可見受不同立法例所影響之軌跡;其許多條款與學說見解亦有疑義,值得我國引以為戒。於分析英美法與各國立法例,並審酌我國之背景後,本文乃嘗試對我國提出「保險代位求償模式相對論」—即原則上仍採取法定債權移轉理論,但在保險人與被保險人有特定具體之特約時,則可約定採取英美法之模式、或是自行約定其他求償模式。
另外,關於不足額保險、而應負責之第三人資力不足時,保險人與被保險人之間受償順序之問題,本文將由傳統的法釋義學方法出發,藉由對立法例、實務與學說見解的分析,以重新思考相關的法理基礎。本文也將使用法律經濟分析的方法,以經濟模型重新考量代位求償過程中可能的因素,重新驗證被保險人優先受償模式對於被保險人的效用。就結論而言,在損失填補原則的架構下,被保險人優先受償模式仍應為最適的解決方案。但此原則應有以法規或嚴格意定予以排除、修正之空間。在判斷順序上,可依三階段判斷:先檢視法規有無特別規定,再檢視當事人間是否有特別約定,若均無再適用被保險人優先受償模式以分配之。
對於特別保險—如全民健康保險法、勞工保險條例、強制汽車責任保險法等中之代位體系,本文亦加以分析,並同樣認為於適當之類型中,本文之保險代位模式求償相對論亦應可加以適用。在再保險與保險代位之適用問題上,本文肯認保險人對第三人之求償無庸扣除再保險之給付。而對於再保險是否、如何適用於保險代位,本文則認為可以三階段判斷之:首先,就再保險之類型為判斷;再判斷原保險人是否欲向第三人求償;如再保險之類型適合、又原保險人不欲向第三人求償時,則應允許再保險人向第三求償。最後,總結全文提出結論;並分三階段對於我國法提出相關建議,以供未來進一步之參酌。 / The nature of subrogation can be regarded as the core of the subrogation system. This research put stress on the nature of subrogation which was the subrogation. Regarding the related problems of subrogation, they will be discussed orderly. The article firstly starts to analyze from the existence of subrogation and the criticism for the theory to provide the responses. In the aspect of the way how subrogation operates, our country traditionally follows the Continental Law System to adopt the “legal assignment theory” which is different the Anglo-American Law System. The structure of Anglo-American Law System is stressed by the theory and is very controversial. Consequently, it is necessary to figure out the truth. This research is aimed at exploring the nature and structure of common law subrogation theory and analyzes other integration of the constructive trust to figure out the law relationship. Except for Anglo-American countries, this research also analyzes the lawmaking of other countries and induces the two main systems which are Continental Law System and Anglo-American Law System. Mainland China and Taiwan belong to the status of Succession Law. Regarding the subrogation and nominal, it can be seen that the orbit is affected by different ways of lawmaking. Understandings of many clauses and theories are still uncertain. Our country should learn a lesson from it. With analyzing the ways of lawmaking of common law and each country, and considering the background of our country, the research attempts to address the “relativity theory of insurance subrogation” to our country. In principle, it still adopts legal assignment theory. However, when the insurer and insured have specific agreement, they can negotiate to adopt the Anglo-American model or make other subrogation model by themselves.
Other problems can arise with regard to payment priority between the insurer and the insured, particularly in cases of underinsurance and when the responsible third party has insufficient funds to make up the difference. The present study takes the traditional rechtsdogmatik approach as its starting point, analyzing legislative precedents, practical aspects and academic theories to re-examine the underlying legal principles. The paper also makes use of economic analysis of law techniques, employing economic models to reconsider the factors that may be involved in the subrogation process, and re-examining the efficacy of the insured-whole doctrine from the point of view of the insured. The main conclusions reached are that, within the framework created by the principle of indemnity, the insured-whole doctrine is still the optimal solution; however, there may be situations in which the insured-whole doctrine must be rejected or modified in light of legal or regulatory requirements or strict interpretation. Determination can be made in three stages. Firstly, the relevant laws and regulations should be examined to determine whether any special provisions apply. Then, an examination should be made to determine whether any special agreements exist between the parties concerned. If no special legal or regulatory provisions apply and no special agreements exist, then the insured-whole doctrine can be applied.
For the subrogation systems in special insurances—for examples, the National Health Insurance, Labor Insurance, and Compulsory Automobile Liability Insurance, the research also analyzes them and considers that in the proper type, the relativity theory of insurance subrogation can be adopted. About the problems about reinsurance and subrogation, this research admits that insurer asks for subrogation for the third party not need to deduct from settlement of reinsurance. For reinsurer and how to apply to the subrogation, the research considers that it can be judged from three stages. If the type of reinsurance is suitable and the original insurer does not want to claim against the third party, it should be allowed that the reinsurer can claim against the third party directly. Finally, the research makes the conclusion and provides related suggestions to the law of our country to be viewed as the future reference.
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