本論文主要是透過產業經濟學中的產業組織研究，運用J. S. Bain及F. M. Scherer 為首的市場結構－行為－績效(S-C-P)的分析方式，來探討中國大陸汽車產業市場結構、廠商行為與績效之間的關係。 運用產業組織S－C－P的分析方式來研究產業的發展及績效的關係已經相當普遍，從早期的E. Mason、J. Bain到W. Shepherd、F. M. Scherer以還，此領域的研究成果相當豐富，然而多集中在實施市場經濟的西方國家，對經濟轉型的國家如東歐、中國及蘇聯等則較為少見。 本論文研究的主要目的，即在探討大陸地區汽車產業之市場結構、產業特性、產業內廠商之營運行為及彼此間的競爭型態；並進一步運用現有的資料，以實證方法對汽車產業市場結構、廠商行為及利潤之來源加以檢定，再由實證中所發掘出的資訊，評估研判大陸汽車產業發展的走向及相關問題。由於中國大陸是一個在二十世紀八十年代開始才自計畫經濟體制逐漸轉型為市場經濟體制的國家，本身仍具有計畫經濟的一些特質，產業政策的制訂及強制實施，對大陸汽車產業結構及行為均具有一定的影響力，因此本文亦透過大陸官方頒布的汽車產業政策來探討其對汽車產業的影響。 經由本文對中國大陸汽車產業的分析顯示，產業組織中市場結構（S）、行為（C）與績效（P），彼此間是處於相互影響之動態關係。而實證研究亦顯示，市場結構及行為對廠商績效的產生有密切的關聯。 在市場結構方面，大陸汽車產業的市場結構有逐漸大型化、集團化的趨勢，大型企業的市場占有率也逐年提升，市場集中度（CR4、CR8）相對提高；唯有轎車生產廠商在進入業者增多及競爭激烈之下，市場集中度有下降的現象，未來大陸汽車產業整體的市場結構有進一步緊縮並向寡頭壟斷發展的趨勢。在廠商行為方面，廠商的併購重組及價格競爭行為有助於市場結構的改善，投資研發及行銷策略等廠商行為則與市場結構及績效有相互影響。另外大陸汽車產業政策對市場結構、行為、績效則有大小不一的影響，部分產業政策目標得以實現，部分政策目標則無法完成。 在汽車產業集中度與績效之直觀性分析方面，根據1995至2003年的相關數據顯示，不論是整車生產廠商、企業集團或轎車生產廠商，其市場集中度愈高，其績效表現相對較佳（工業增加值率愈高）。 另外從實證分析的結果來看，與市場結構相關的5個變數，其中市場集中度（H）、市場占有率（MS）與績效為正相關；而市占率平方（MS²）及勞動密度（Labor）為負相關，大致上與我們的假設相符。另外資本密度（Capital）的實證結果則與假設有所不同，其中34家車廠樣本的檢定為正，而15家集團的結果為負，顯示大陸汽車產業目前並不具資本優勢，尤其是部分汽車集團的資產對績效的產生並不具正面效益。在行為變數方面，投資行為（Investment）對績效的影響為正相關，與我們的假設相同，顯示持續的投資對汽車廠商績效的產生具有重大正面的影響。時間趨勢（Time）變數也有所不同，實證顯示34家車廠的績效隨時間趨勢有逐漸下降的情形，而汽車集團的績效則隨時間趨勢呈上升現象。 正如產業組織理論所述，廠商的績效可以有多個評定考核的標準，一般均以利潤最大化或搶占最大的市占率為目標，但以大陸目前汽車產業狀況而言，本土汽車企業或大陸官方控股的汽車集團能否開發出知名的自有汽車品牌應當是重要的績效之一。根據本文的研究也發現，中國大陸目前汽車集團或大型汽車企業的短期目標是做大規模，利用規模經濟及擴大市占率來鞏固利基。但卻忽略其基本目標或長期目標應是做強企業，所謂做強企業應是運用研發成果或提升經營效率使成本降低，以提高企業的利潤率或附加價值，才算是一個成功的企業。做大企業固然不易，做強企業更是困難，但唯有持續不斷地突破、創新、研發，才能在競爭激烈的中國汽車大戰中脫穎而出，立於不敗之地。 / This thesis aims to explore the relationship between market structure, firm conduct and performance of the automobile industry in mainland China by applying the structure-conduct-performance (S-C-P) model of industrial organization. There are many outstanding studies using S-C-P approach to examine the dynamics between industrial development and performance, such as E. Mason, J. Bain, W. Sherpherd, F.M. Schere, etc. However, most of them focus on the market economies in western countries. Few of them discuss the situations in Eastern Europe, China and former Soviet Union countries that undergo economic transitions. The thesis intends to explore the characteristics of the market structure, firm conduct and economic performance in China’s automobile industry, to examine the dynamics of S-C-P in automobile industry by regression analysis, and to evaluate the development and problems of the automobile industry in mainland China. Although China has been undergoing economic transitions from a planned economy to a market economy since 1980s, not all the characteristics of the planned economy are replaced. The regulatory policy making and implementation have significant impacts on its automobile market structure and firm conduct in this industry. In this regard, the thesis intends to discuss how China’s policy influences its automobile industry. Paramount findings of this research suggest that, in China’s automobile industry, market structure, firm conduct and performance interact with one another. Regression analyses indicate that market structure, firm conduct and performance are strong associated. The market structure of the automobile industry in China characterizes large firms and groups, the growing market share rate of large-scale enterprises on a yearly basis and the rise of market concentration degree (CR4, CR8). However, the value of market concentration degree of sedan manufacturers decreases due to the increase of competitors in this market. As a result, the market structure of China’s automobile industry will evolve to oligopoly in the future. Firm conducts such as merger, reorganization and price competition help to improve the market structure. Other firm behaviors like investment, R&D, and marketing strategies influence the market structure and performance and vice versa. Moreover, China’s automobile industrial policies have various impacts on market structure, firm conduct and performance. In practice, some goals of the automobile policies are attainable, however, others are unattainable in practice. Based on the data between 1995 and 2003, a statistical analysis of concentration degree and performance in automobile industry suggest a positive relationship that higher market concentration degree results in better performance (higher industrial added-value rate), regardless whole-car manufacturers, group enterprises or sedan manufacturers. The multiple regression analyses of five variables related to market structure represents that the values of concentration degree (H) and market share (MS) alike have positive effects on the value performance whereas the values of market share rate squared (MS²) and labor density(Labor) alike have negative effects on the value of performance. These results support our hypotheses in this study. Nevertheless, the result of a relationship test for capital density（Capital） and performance is different from our hypothesis. The value of capital density of 34 car firms and the value of performance have a positive relationship, which echoes our assumption. Yet the hypothesis test for capital density of 15 groups leads to the opposite. It suggests that: capital advantage does not emerge in China’s automobile industry so far. In particular, assets of some automobile groups do not have beneficial effects on business performance. Firm conduct includes one variables: investment. Regression analysis indicates a positive relationship between investment and performance. The result is consistent with our hypothesis and concludes: constant investment contributes to automobile firm performance. Relationship testing for time and performance shows that: when the value of time increases, the value of 34 automobile firms’ performance decreases whereas the value of 15 groups’ performance increases, accordingly. The theory of Industrial organization provides multiple criteria to assess firm performance which usually aims to maximize profit or market share. In the case of current automobile industry in China, whether or not local automobile firms or state-owned enterprises achieve a successful brand building of China-made vehicles should be an important indicator of performance. This research also discovers that on one hand the automobile groups and large-scale enterprises in China embrace short-term goals to maximize firm scale and market shares so as to maximize revenues by exploiting the advantages of economy of scale, however, on the other hand, they ignore fundamental, long-term goals to be sustainable, successful and competitive corporations that invest R&D to increase business efficiency, reduce costs, and boost marginal revenue and added-value rate. Being a big firm is never easy yet being a competitive enterprise is even more difficult. Only with constant improvement in management, investment in R&D, the invention of production can an enterprise survive and succeed in the competition in China’s automobile market.

近年來，由於消費者對於產品安全的重視程度與日俱增，各式各樣的私營標準開始蓬勃發展。這些私營標準雖不具備法律強制力，其所導致的市場排擠效應仍使生產者不得不積極使其產品取得各項私營標準的認證，引發私營標準是否具有實質上強制力並進而影響國際間自由貿易之疑慮。隨著開發中國家自2005年開始於SPS委員會中提出全球良好農業慣例標準對國際自由貿易之負面影響，私營標準之相關法律議題於WTO場域中益發重要，實有研究討論之必要。鑒於私營標準種類、數量之眾，本論文以於WTO下被具體指謫之全球良好農業慣例標準為例，探討全球良好農業慣例標準是否有落入WTO法規範管轄範疇之可能，並透過涉及私營標準議題之食品衛生檢驗與動植物檢疫措施協定、技術性貿易障礙協定與關稅及貿易總協定相關條文的解釋與分析，討論全球良好農業慣例標準與該些規範之關連性及適法性，既而於WTO下甚至WTO以外之國際場域，探究尋求相關貿易衝擊因應之道的可行性，希冀能為私營標準對國際自由貿易體系所帶來的影響及其與WTO之關係進行審視並作出建議。 / In recent years, all kinds of private standards have started to develop prosperously because consumers consider product safety more and more important. Although these private standards are not mandatory, the crowding out effect of markets causing by these standards still makes producers have to achieve relevant certification as far as possible. This situation causes anxiety about the possibility that private standards are de facto mandatory and create trade barriers. While developing countries have stated that GlobalGAP Standard makes bad influence on international trade in the SPS Committees since 2005, the legal issues about private standards become more and more important under WTO regime and need to be studied and discussed. In view of the fact that there are too many kinds of private standards, the thesis takes GlobalGAP Standard for example to discuss whether private standards shall be subject to the rules of WTO Agreements. In order to conduct careful examining and come up with suggestions of the influence on international trade which caused by private standards and the relationship between private standards and WTO, it is necessary to research into the connection between GlobalGAP Standard and WTO rules and the legality of this standard through explaining and analyzing relevant rules which involves the issue of private standards under the SPS Agreement, TBT Agreement, and GATT and to discuss the feasibility of finding the solution to relevant trade impact under WTO regime or other international fields.

本文針對路徑相依選擇權(path dependent option)商品，提供一個一般化且有效率評價方法。由於路徑相依選擇權的種類很多，而大部分的美式路徑相依選擇權都沒有封閉解(closed-form)，或是封閉解的數學計算過於複雜，而造成評價的困難。此時，透過數值方法可以對路徑相依選擇權定出理論價值。但是選定一個有效率的數值方法是主要的困難，理論上，樹狀模型及蒙地卡羅的數值方法都可以評價路徑相依選擇權，而蒙地卡羅法在評價美式選擇權時較困難，相對而言，使用樹狀模型可以評價美式的選擇權的一個不錯的方法。 自從CRR(Cox, Ross and Rubinstein, 1979)發展二項樹模型(Binomial Tree model)來評價選擇權後，二項樹模型一直被廣泛的應用，此方法基本的概念假設股價的變動為間斷(Discrete)的，且股價呈現上漲或下跌兩種情形，這樣可以容易地來評價歐式及美式的選擇權。之後Boyle(1988)更發展三元樹模型(Trinomial Tree)，股價比CRR更多了持平的情形，這樣比CRR多考慮了一種股價行為的模式，實證得知三元樹在穩定性及收斂度上比二項樹表現較佳。 上述二項樹模型及三元樹模型受到節點重合(recombined)的特性，而路徑相依選擇權同一個節點若由不同歷史路徑所產生時，其報酬(payoff)是不同的，報酬可能因為歷史路徑的不同產生很多的情形，所以當路徑相依選擇權的條件越複雜時，要評價一個路徑相依選擇權有其困難性。 本文分別以二項樹模型及三元樹模型來評價路徑相依的選擇權，而為了解決節點可能存在之前的路徑問題，放鬆條件使得節點不再結合一起(non-recombined)，如此所有的節點將可以被紀錄，不會有不能評價路徑相依選擇權的問題，但在此情況下會產生另一個問題，節點數隨著切割期數的上昇呈指數成長，使得電腦計算較無效率。 針對路徑選擇權本文提出一個有效率的路徑相依選擇權方法，稱為動態樹狀法(Dynamic Tree Model, DTM)，此評價方法建構在風險中立定價(risk-neutral)的理論基礎上。在每一期時間點檢查是否有相同的路徑資訊和標的物現價，若發生路徑資訊和標的物的現價相同且有重複的節點時，可以預期的，這些節點未來長出的子股價樹也會相同，因此不必重複節點，浪費電腦記憶體空間及運算時間，而將此節點予以合併，以達到減少節點個數目的。若遇到不同的路徑資訊或不同標的物現價的節點時，則予以產生。 動態樹狀法將真正需要的節點加以產生，其目的能降低節點數目，改善計算效率，而將此方法廣泛地應用在其他不同的路徑相依選擇權上。而根據不同路徑相依選擇權，我們必須將有用的路徑資訊存在節點上。本文將提出一般化的模型，使用policy設計樣式，以二項樹及三元樹為例，並選擇不同的路徑相依選擇權產品－障礙選擇權、回顧選擇權、亞式選擇權為例，求其理論價值，而實務上通常是間斷(discrete)觀察，我們將討論間斷觀測的情形，比較其觀察點、效率、精確度、節點數目、允許誤差之探討，並提出建議，也能夠廣泛應用在其它路徑相依選擇權上。

數位時代孕育大數據技術的發展並帶動產業的創新，使用者數據的運用也日益活躍於商業領域，並分別為消費者與事業帶來便利的生活與競爭優勢。然而蒐集、處理、運用等數據價值鏈活動對於市場競爭造成相當的影響，也成為事業為反競爭行為的誘因，而引起競爭法的關注，多國競爭執法機關亦已陸續展開調查或進行相關研究。由於使用者數據涉及個人資訊隱私，更因其係產業創新的動力之一，從而競爭法管制的合適性與必要性一直為爭議性議題，後續延伸出對於現有競爭法架構的相容性疑義。本文透過文獻與案例分析，從使用者數據的特色出發，探討使用者數據於競爭法框架下之爭議，包含與隱私法規的競合問題及衝擊現行制度之因應方式。基於競爭法適度管制的觀點，提出可能評估市場力量的方式與使用者數據可能形成的限制競爭或不公平競爭之風險類型。冀望對於我國公平交易法就此議題之剖析與因應有所助益，迎接數據經濟的浪潮。 / Big data analytics technology evolves rapidly and enhances the pace of the innovation of industries in the digital era. Utilizing user data, which is a sort of valuable assets, becomes more popular in business. The new technology brings consumers fitted products and convenience and creates competitive advantages to firms. However, collecting, processing and analyzing large sets of user data not only benefit the entities in the market but also impact market competition. Competition agencies around the world have engaged in related investigations and research on data and competition. The mainly concerns are whether the amount of user data may build a barrier to entry, and whether firms which control user data in a massive amount or essential to competition may have incentives to abuse their market power to foreclose marker. Moreover, because user data is one factor of fostering innovation and has a strong correlation with privacy, the suitability and the necessity of competition law to regulate data issue is still controversial. If competition law intervenes, we should further consider how to adapt it to the present regulation. By reviewing academic literature and practical cases, this thesis begins with the introduction of characteristics of user data, followed by the analysis of the controversy concerning user data under the framework of competition law, including the trade-off between it and privacy laws and possible adjustment to the present framework. This paper also discusses the way to assess market power and specific types of anticompetitive and unfair competition behaviors. Finally, this thesis concludes with a short remark. Hopefully it can provide some references for further discussion on this issue under the Fair Trade Act in Taiwan.

N世代青年族群是開始以網路為主，資訊傳遞翻轉的新興世代，本研究藉由資訊-動機-行為技能模式（簡稱IMB模式）瞭解影響青年族群正確用藥行為的因子，探討青年族群醫藥素養、個人態度、用藥自我效能、行為障礙感知、醫藥傳播資訊暴露程度及正確用藥行為的發展現況，藉此發現喚起病人或家屬對病人安全及醫療風險認知的切入點，並增加警覺及主動積極性行為，與醫藥人員共同合作。為自己的健康狀態把關。 本研究所採用的方法是網路問卷調查，針對1977年到1997年出生的N世代青年族群蒐集資料，共獲得1,198份有效問卷。 本研究發現青年族群整體的用藥行為偏向經常做到，其中實踐程度由高至低依序為堅持正當藥品取得方式、主動告知身體狀況、看清楚用藥標示和主動諮詢專業。青年族群九成九以上有高醫藥素養，有六成以上的受訪者得到滿分。大部分青年族群偏向「同意」有正向的用藥態度；自我效能整體的認同度偏向於「同意」。受訪者對於用藥行為障礙感知程度整體偏向「不同意」有用藥行為障礙。 多數青年從媒體獲得醫藥資訊的頻率偏向「每月1~2次」為主。整體面向暴露由高至低為專業管道、傳統大眾媒體及新興網路。青年族群前三大醫藥資訊暴露管道依序為Facebook、電視、醫護人員，而BBS、大眾運輸工具看板、海報、傳單、宣傳手冊、產品包裝等是接著依序常用的管道。 醫藥素養只對堅持正當藥品取得方式有統計顯著正向預測力。個人態度和自我效能與用藥行為的四項依變項主動告知身體狀況、看清楚用藥標示、堅持正當藥品取得方式和主動諮詢專業，在相關分析及階層複迴歸分析都顯示有統計顯著正向相關。行為障礙感知與用藥行為的四項依變項主動告知身體狀況、看清楚用藥標示、堅持正當藥品取得方式和主動諮詢專業，在相關分析及階層複迴歸分析都顯示有統計顯著負向相關。 傳統大眾媒體與主動告知身體狀況、看清楚用藥標示和主動諮詢專業，在相關分析顯示有統計顯著正向相關，但階層複迴歸分析都未有統計顯著預測力；堅持正當藥品取得方式在相關分析及階層複迴歸分析都是顯著負向相關。新興網路與主動告知身體狀況和主動諮詢專業，在相關分析及階層複迴歸分析顯示都有統計顯著正向相關；新興網路與看清楚用藥標示，在相關分析顯示有統計顯著正向相關，但階層複迴歸分析未有統計顯著預測力；新興網路與堅持正當藥品取得方式在相關分析及階層複迴歸分析都是顯著負向相關。專業管道與主動告知身體狀況、看清楚用藥標示和主動諮詢專業，在相關分析及階層複迴歸分析顯示都有統計顯著正向相關；專業管道與堅持正當藥品取得方式在相關分析是顯著負向相關，但階層複迴歸分析中是無統計顯著預測力。 本研究的主要貢獻是證實藉由IMB模式的各項因子，都能有效預測部分或全部的正確用藥行為，尤其是個人態度、自我效能及行為障礙感知這三面向，並且呼應行為技能是影響行為的重要關鍵。因此往後如果有醫藥行為要推廣或宣傳時，就可以藉助IMB模式的因子為原型、大綱，相信會有更好的效果產生，也希望有人可以做後續相關研究，證實IMB模式的可行性。 / The Net Generation is the first generation to grow up in the digital world. The goal of this study is to understand the medical behavior of the Net Generation using the information-motivation-behavioral skills (IMB) model and the conditions of health literacy, personal attitudes, medical self-efficacy, the perception of behavioral barriers, the level of media exposure and medical behavior. To emphasize patient safety and medical risks, we tried to find the way to improve the awareness and active behavior to cooperate with medical professionals and to maintain self-health. The 1,198 effective samples were collected from people who were born between 1977 and 1999 through a web questionnaire. The study found that the Net Generation usually had correct medication-taking behavior. The frequency of the behavior from high to low was obtaining medicine through official channels, actively telling self-conditions, clearly reading medication labels, and actively consulting medical professionals. Over 99% of the participants had high health literacy and over 60% got full scores. Most of the participants tended to agree that they had positive personal attitudes and self-efficacy but disagreed they had the perception of behavioral barriers. Most of the participants obtained medical information through media once or twice a month. The exposure to media from high to low was professional channels, traditional mass media, and internet. The exposure to media channels in order were: Facebook, television, medical professionals, BBS, public transportation boards, and advertising brochures. Health literacy could only positively predict actively telling self-conditions. Personal attitudes and self-efficacy could positively predict four dependent variables of correct medication-taking behavior including obtaining medicine through official channels, actively telling self-conditions, clearly reading medication labels, and actively consulting medical professionals. And, the perception of behavioral barriers could negatively predict them. There were some statistically positive correlations between traditional mass media and correct medication-taking behavior including actively telling self-conditions, clearly reading medication labels, and actively consulting medical professionals. However, there was no prediction in hierarchical regression. There was a statistically negative correlation in Pearson’s correlation and hierarchical regression between traditional mass media and obtaining medicine through official channels. There were statistically positive correlations in Pearson’s correlation and hierarchical regression between internet and actively telling self-conditions or actively consulting medical professionals. However, there was a statistically negative correlation between internet and obtaining medicine through official channels. There was a statistically positive correlation between the internet and clearly reading medication labels but there was no prediction in hierarchical regression between them. There were statistically positive correlations in Pearson’s correlation and hierarchical regression between professional channels and actively telling self-conditions, clearly reading medication labels, or actively consulting medical professionals. There was a statistically negative correlation between professional channels and obtaining medicine through official channels but there was no correlation in hierarchical regression. The main contribution of this study was to support the argument that the IMB model could predict correct medication-taking behavior, especially when personal attitudes, self-efficacy and the perception of behavioral barriers are looked at. Therefore, behavioral skills were the key to correctly using medication. If someone wants to do medical behavior promotions, then the concept of the IMB model could be very effective.

在我國抑或是世界其他的國家，肥胖的問題日趨嚴重，根據世界衛生組織（World Health Organization， WHO）的研究，2008年全球約有15億以上的超重成年人，其中有2億的男性和將近3億的女性體重已經達到所謂的「肥胖」，另外2010年全世界約有4300萬5歲以下的兒童超重 。綜上所述，肥胖的問題正影響著每一個社會。 肥胖者在日常生活中的食衣住行可能會受到一定的歧視與不便，由於可以討論的範圍過廣，本文僅聚焦在「就業上的肥胖歧視」。為了探討此問題，本文第二章說明何謂就業歧視，闡述肥胖者在就業上可能會面臨的歧視有哪些、主流群體對於肥胖的態度與刻板印象，最後論證國家就業上肥胖歧視的正當性與必要性。 第三章介紹美國法就業上肥胖歧視之解決途徑。在美國關於肥胖者於就業上受到的歧視，可能有三種法律救濟途徑。第一、可以尋找聯邦或是州法律有沒有在保護基於「身心障礙」之就業歧視；第二、他可以思考目前所面臨的「肥胖歧視」，得否繫於其他法律保護的歧視類型，例如：種族或是性別；第三、他可以尋找他所居住的州或是城市是否有針對肥胖歧視的直接立法？本文就美國聯邦與各州禁止身心障礙歧視的相關立法做初步的分析，並且帶出相關之判決；另本文亦分析某些州或城市直接禁止「肥胖歧視」之反歧視法與相關案例分析。 第四章則回到我國，分析我國目前法制關於就業上肥胖歧視之議題該如何處理，主要區分私人企業與國家兩種途徑，私人企業上，我們將著重在《就業服務法》第5條之規範，提出本文對於此條文用以解決肥胖歧視之利與弊；國家方面則從我國公務人員考試涉及BMI值判斷的合憲性。 最後第五章結論的部分，綜合分析美國法制與我國法制之間的異與同，最後提出個人對於此議題之建議，以期達到消弭就業上肥胖歧視之長遠目標。 / Obesity discrimination is a serious problem affecting millions of workers. Fat people, and fat women in particular, experience job-related discrimination in hiring, wages, and the terms and conditions of their employment. Hence, this research focus on the problem of obesity discrimination in employment. Part II defines "what is obesity?",and describes mainstream attitudes towards fatness, considers the empirical and anecdotal evidence demonstrating that fat people experience employment discrimination because of their obesity. Then discusses medical information about weight and health as well as weight loss in order to debunk the myth that being fat is always unhealthy and that weight loss is a viable or desirable outcome, this part concludes that being fat is immutable and deserve legal protection. Part III introduces American legal remedies. In America have three legal avenues to explore. First, someone could pursue an action under federal and state laws that protect people from employment discrimination based on disability or perceived disability. Second, someone could consider whether the weight discrimination he (or she) experienced was tied to him(or her) sex, race, or some other protected class. Finally, someone could determine whether any state or local law where he (or she) lived specifically prohibited weight discrimination in employment , since a few jurisdictions have included weight as protected category in their antidiscrimination laws. This part will discuss federal and state disability antidiscrimination laws and cases, and reviews antidiscrimination law passed by three earlier jurisdictions that specifically include weight as a protected category. Part IV discusses how to solve obesity discrimination in employment? This part separate privately owned businesses and national measure. In privately owned businesses, this part will focus on Employment Service Act Article 5 and analyze how to use Employment Service Act solve obesity discrimination in employment. On the side, this part will discuss on some national examinations have qualification restricted are constitutionally.

聚醯亞胺薄膜用於軟性電路板市場從2006年起，由於競爭者眾多，整個產業環境變得十分嚴苛，事業屬性從獨佔性變成競爭十分激烈的寡佔性市場。此篇論文通過產業的總體環境分析及產業分析來對軟板市場進行區隔，並針對不同目標市場擬定行銷策略，將產品重新定位來滿足不同目標市場的需求，以期達到杜邦公司聚醯亞胺薄膜產品在軟性電路板市場的永續成長。 從含有產品價格因素在內的問卷調查中找到產業鏈中最有議價能力廠商的最重要需求及預估用量，進而做為公司開發下一世代聚醯亞胺薄膜產品的依據。 / Start from 2006, Polyimide films industry has become very competitive in flexible printed circuits applications. The polyimide film industry has transformed from monopoly to oligopoly, major players in flexible printed circuits market are DuPont, Kaneka, SKC-Kolon and Taimide companies. After analyzing the political, economics, social, technical and industrial trends, The FPC industry has been re-segmented into two segments – Basic market and Niche market. With different strategies been developed for different markets, we re-position our different type of Kapton® polyimide films for different markets and developed an executable marketing plan which will be test in selected customers. Through price included questionarries, we also found the key industrial decision makers’ unmet needs, price expectation and potential volume. Base on the findings, we are able to develop the next generation polyimide films to satisfy customers.