一、本論文共一冊，約五萬字，分五章十九節。 二、本研究主要目的有六：（一）探討高中男女生在電腦態度和電腦成就上的差異情 形。（二）探討過去的學習電腦經驗與現在的電腦態度、電腦成就的關係； 並進一 步探討以數學成就和電腦態度來預測電腦成就的情形。（四）探討高中生家庭電腦設 備的情形，以了解電腦學習教材和設備對電腦態度和電腦成訧的影響。（五）探討父 母對學習電腦的態度與學生的電腦態度、電成就的關係。（六）根據研究結果，提出 建議，以為改進電腦教學及家庭教育的參考，並引起國人進一步深入的研究。 本研究採用問卷研究法，收集高中生對電腦的態度和電腦成績等相關資料，君以分析 、統計和討論，並根據研究發現，提出具體建議。

道德教育自古即為我國施教的首要目的，其地位重要，自不待言。在今日，德育更 冠五育之首，為完成教育目的之一。但事實上，我國學生在這種重視道德教育環境 下，其「道德觀念」如何？其「道德行為」又如何？二者是否能「知行一致」？此 則為本文所欲探索主題之一。 本研究大約四萬餘字，共一冊。分為五章。 第一章為諸論－計分四節敘述研究動機、目的、問題敘述、假設及有關名詞的操作 定義。 第二章為有關文獻探討－主要在於探討性別、道德判斷、情境變項三者與誠實行為 的有關研究。 第三章為研究方法－其中可分五節：（一）受試者（二）研究設計（三）測量工具 （四）實施程序（五）資料處理。 第四章為結果－主要為呈現有關變異數分析之結果。 第五章為討論與建議分別說明之。 #2810797

本研究旨在探討高中生實施聽力策略教學的成效。受試者為兩班高中三年級 學生，分成兩個階段，第一階段分析現階段高中生使用聽力策略的現況，第二階 段是針對受試者不常用的聽力策略，選擇四個進行聽力策略教學，探討其聽力成 績進步情形，聽力策略使用進步情況，及聽力自主改進情況。 本研究歷時23 週，受試者分成實驗組，對照組各一班，對照組只做聽力練 習，而實驗組除了相同的聽力練習之外，又同時給與聽力策略教學。資料收集包 括了前後測的中級英檢聽力成績，聽力策略問卷，聽力自主學習問卷與訪談。資 料分析結果如下： 1. 受試者聽力策略運用有達中等標準，顯示高中生在進行聽力測驗時，運用 一些聽力策略，而且認知策略最多，情意策略最少。 2. 在教完聽力策略後，聽力成績雖未達顯著差異，但實驗組明顯地進步多於 對照組，顯示聽力策略教學能提升高中生的聽力。 3. 在教完聽力策略後，四個所教的聽力策略在不同的解釋上都有顯著差異， 而且，實驗組在認知策略與情意策略都有顯著進步。 4. 在教完聽力策略後，受試者不管在動機，自信心，或自動學習上都有顯著 進步。 5. 大多數受試者在問卷或訪談中，對聽力策略教學都持肯定的態度。 本研究證明聽力策略教學能融入高中英語課堂活動中，且成功地改善了學生 的聽力，聽力策略，與聽力自主學習，希望對台灣的聽力教學有所貢獻。 / The present study is aimed at investigating the effects of listening strategy instruction. Two classes of 12th-grade senior high school students participated in this study as the experimental and control groups. There are two stages in this study. In the first stage, the participants’ use of listening strategies was analyzed. In the second stage, the participants were taught the four least frequently used listening strategies and then the effects of listening strategy instruction were discussed in three ways: listening proficiency progress, listening strategy improvement and the betterment of listening autonomy. This study lasted for 23 weeks. The students in the control group had the listening activities in the textbook as usual. However, besides the same listening materials and activities, students in the experimental group received explicit listening strategy instruction. The data collected in this study include the grades in the intermediate GEPT listening tests, listening strategy and autonomy questionnaires. Based on the data, the major findings are as follows. First, the participants in this study used listening strategies with medium frequency, meaning senior high school students did employ some listening strategies while listening. They used cognitive strategies most frequently and affective strategies the least. Second, after the listening strategy instruction, they did not make significant progress in their listening test scores. However, the students in the experimental group made more progress than those in the control group, showing the strategy instruction did help promote their listening proficiency. Third, the four listening strategies chosen to be taught all improved significantly in different ways. Among the three categories, cognitive and affective strategies use increased and reached significant levels. Fourth, after the instruction, participants made significant progress in motivation, self-confidence and independent activities. Fifth, the majority of the participants had positive attitudes towards listening strategy instruction based on the results in the questionnaire and interview. This study demonstrated that listening strategy instruction could be integrated into the classroom activities and successfully improved senior high school students’ listening proficiency, listening strategies and autonomy. It is hoped that this study will contribute to the listening instruction in Taiwan.

探討Instagram對品牌體驗及廣告效果之影響：以高中生為例 / Having a presence on social mobile applications has become a popular marketing strategy for brands. Instagram, a photo-sharing and video-sharing social mobile application became the second largest social network site in the US in 2014 (eMarketer, 2015). Its image-intensive and social interactive nature provides brands a perfect environment for marketing. However, does it help brands to improve the brand experience? Is it a good platform for enhancing advertisement effectiveness? This study aims at exploring Instagram’s influence on brand experience and advertisement effectiveness. Four brands were chosen in this study, they are Nike, Starbucks, Hollister, and BMW. Senior high school students in Taiwan were chosen as the participants of this study. Quasi-experiment and Latin square design were used in this research to explore the influence of Instagram on these senior high school students. The four brands’ Instagram contents were taken as experimental treatment. Students completed measurements in both controlled condition and experimental condition. The result of these two conditions was compared to see Instagram’s influence on brand experience and advertisement effectiveness. The results showed that Instagram significantly improved students’ overall brand experience towards Nike and Starbucks. Instagram also improved the overall advertisement effectiveness of Starbucks and Hollister. However, the Instagram contents of BMW did not have any influence on improving students’ brand experience or advertisement effectiveness. Moreover, participants’ purchase intention toward the four brands was also not affected by Instagram. Based on the insight of this study, Instagram did help improve the brand experience and advertisement effectiveness for some brands. These brands were mostly the apparel and food & beverage brands which was welcomed among younger audiences. Brands that participants were most familiar with were also successful in improving its brand experience on Instagram. Instagram contents that participants can relate to were most influential in improving the advertisement effectiveness. Brands that were less familiar with participants could also gain success on Instagram by providing the right contents. Therefore, when marketing brands among senior high school students in Taiwan, brand types, strengths of brand, and the force of pull from familiarity are crucial on improving their brand experience and advertisement effectiveness on Instagram.

本研究分五章十六節，主要在探討（１）不同年級、性別對自我統整發展的影響。（ ２）學業成敗歸因及人際親和成敗歸因是否因年級、性別之不同而不同。（３）不同 自我統整程度者在學業成敗歸因及人際親和成敗歸因之差異，及是否因性別之不同而 不同。 研究樣本以台北市高中生３９６人（男１９９，女１９７），及政大、東吳學生３４ ８人（男１５６，女１９２）。研究工具包括：（１）學業成敗歸因量表；（２）人 際親和成敗歸因量表；（３）自我統整量表。採多變項變異數分析，變異數分析，事 後考驗，T 考驗等方法分析資料。 研究結果發現：（１）就整體自我統整的發展，不同年級、性別者並無顯著的差異均 以尋求方向者最多，迷失方向者最少。（２）年級、性別在人際親和成敗歸因上有顯 著的交互作用，而學業成敗歸因僅主要效果顯著。（３）不同自我統整程度者其學業 成敗歸因及人際親和成敗歸因有顯著差異，然性別之影響並不顯著。

根據艾瑞克遜（E. H. Erikson ）發展階段論，青少年階段主要的發展任務為性別角 色的肯定與事業的選擇。有鑑於高中學生於此發展階段中，其性別角色與事業雛形的 建立，深受教師及父母的影響，本研究的主要目的即在於探討教師、父母對高中生性 別角色、事業與家庭取向之期望與高中生在這一方面自我期望之關係，據以驗證教師 期望的理論，並提出結論與建議，作為增進師生與親子關係之參考。 本論文共分五章。第一章為緒論，敘述作者之研究之研究動機與研究目的。第二章為 文獻探討，乃就有關文獻，探討教師期望、父母期望與自我期許之相互關係，以為本 文之理論依據。 第三章為研究方法，係將本研究之樣本、研究工具、實施步驟、統計方法等作詳細說 明。第四章為結果與討論，乃就所得資料之統計結果，進行分析、討論。第五章為結 論與建議，即根據理論探討與實證結果，提出結論與建議，並提供進一步研究之參考 。

第一章大意乃先闡述何謂政治社會化, 繼而陳述有關大眾傳播媒介與政治社會化的關 係。 第二章則說明本篇論文的理論部分, 包括傳播的功能理論, 效果理論及學習理論。 第三章以研究方法為主, 說明取樣, 施測之經過。 第四章的重點在于資料分析, 本研究所用的統計方法有皮爾遜相關法, 項目分析, 因 素, T 考驗等。 第五章為結論, 包括說明與建議兩部分。

本研究旨在探討高中生的教師品格教學、父母品格教養、批判思考能力、品格信念及品格行為之關係。研究參與者來自台北縣市公立高中二、三年級，有效樣本計538人。本研究採用的研究工具包括「品格行為量表」、「品格信念量表」、「品格教學行為量表」、「父親品格教養行為量表」、「母親品格教養行為量表」及「批判思考測驗—第一級」（CTT-Ⅰ）。資料分析所用的統計方法包括描述統計、單因子多變量變異數分析及線性模式分析。本研究主要發現如下： 1.就學校教師而言，大多身兼導師的國文、英文、數學科老師，對高中生品格影響最為深遠；就一般對象而言，母親及父親對孩子的品格影響最大。 2.不同性別的高中生在品格信念及品格行為上均有顯著差異：在品格信念方面，女生顯著優於男生，尤其在「責任」、「關懷」及「公民性」等指標的信念；在品格行為方面，女生亦顯著優於男生，尤在「值得信賴」、「公平」「關懷」及「公民性」等指標的表現。 3.不同年級的高中生在品格信念及品格行為上沒有顯著差異。 4.不同父母的教育程度的高中生在品格信念及品格行為上沒有顯著差異。 5.高中生品格信念及品格行為會相互影響：亦即品格信念程度愈高者，其本身品格行為表現愈好；品格行為表現愈佳者，擁有的品格信念程度愈高。 6.教師的品格教學行為對高中生的品格信念及品格行為有顯著效果，亦即知覺教師品格教學程度愈高者，其品格信念也愈強，品格行為表現程度也愈佳。 7.父母的品格教養行為對高中生的品格信念及品格行為有顯著效果，亦即知覺父母品格教養程度愈高者，其品格信念也愈強，品格行為表現程度也愈佳。 8.高中生批判思考能力對品格信念和品格行為沒有顯著的正向效果。 9.就高中生品格行為發展之子模式而言，教師品格教學行為及父母品格教養會互動之後，分別對品格信念及品格行為產生直接和間接的影響，且品格信念和品格行為間會相互影響。 最後，本研究依據上述的研究結果進行討論，並提出相關建議以供教師教學、父母教養及後續研究之參考。 / The main purpose of this study was to explore the relationships among teachers’ character teaching, parents’ character parenting, critical-thinking abilities, character beliefs, and character behaviors of high school students. The participants included 538 students sampled from six high schools in Taipei City. The employed instruments in this study were the Inventory of Character Behaviors, the Inventory of Character Beliefs, the Inventory of Character Teaching, the Inventory of Father’s Character Parenting, the Inventory of Mother’s Character Parenting, and the Critical-thinking Test, LevelⅠ. The employed analysis methods included Descriptive Statistics, One-Way Multiple Analysis of Variance, and Structural Equation Modeling. The main findings of this study were as follows: 1.As for school teachers, Chinese, English and Mathematical teachers who usually serve as tutors had the greatest effect on the high school students’ character development; as for general subjects, mothers and fathers had the most profound effect on the high school students’ character development. 2.There were significant gender differences on character beliefs and character behaviors. Specifically, the females outperformed the males in character beliefs, especially in “responsibility”, “caring”, and “citizenship”; moreover, the females outperformed the males in character behaviors, especially in “trust worthiness”, “fairness”, and “citizenship”. 3.There were no significant differences on character beliefs and character behaviors between the second graders and the third graders. 4.There were no significant differences on character beliefs and character behaviors among the three parents’ educational levels. 5.The relationships of character beliefs and character behaviors among the high school students were bi-directional. In other words, those who had stronger character beliefs performed more character behaviors and those who performed more character behaviors had stronger character beliefs. 6.The teachers’ character teaching had significant effects on the high school students’ character beliefs and character behaviors. Specifically, those who perceived higher degree of character teaching had higher character beliefs and performed more character behaviors. 7.The parents’ character teaching had significant effects on the high school students’ character beliefs and character behaviors. Specifically, those who perceived higher degree of character parenting had stronger character beliefs and performed more character behaviors. 8.The high school students’ critical-thinking abilities had no positive effects on their character beliefs and character behaviors. 9.In terms of the Model for the development of high school students’ characters, teachers’ character teaching and parents’ character parenting interactively influenced, both directly and indirectly, the high school students’ character beliefs and character behaviors; meanwhile, character beliefs and character behaviors influence each other. Finally, the researcher proposed some suggestions for educational instructions, parental upbringing, and future studies.

本研究探討影響學生學業成就的學校、家庭、學生個人及背景因素，研究中以後設分析的方法計算出許多自變項的效應量大小。本研究的資料取自台灣教育長期追蹤資料庫（TEPS），包括2868名學生在2001年至2007年間接受的四波追蹤調查資料。研究結果發現，學校、家庭、學生個人及背景因素對學業成就之平均效應量具有顯著差異，其中以學生的「先前學業成就」具有最大的效應量，對綜合能力、數學能力及一般分析能力的效應量分別是2.39、1.45和1.90；其次為「背景因素」（效應量分別為.65、.53、.59）；再其次則為「家庭因素」及「學生投入」，但此兩者效應量小，且彼此間無顯著差異；而學校因素的平均效應量最小。最後，本研究針對研究結果提出多項教育實務的建議。 / The purpose of this study is to examine the longitudinal effects of school, family, student, and demographic factors on students’ academic achievement. A method of meta-analysis was used to estimate the magnitude of the effect size of various dependent variables. The data was obtained from Taiwan Education Panel Survey (TEPS). The members of the tracked panel of 2868 high school students were selected as samples for this present research. The tracked panel received four waves of questionnaires and standard tests from 2001 to 2007. The results of the present analysis shows significant differences between the mean effect sizes of the factors associated with academic achievement, and that students’ prior achievement had the largest effect size of 2.39, 1.45, and 1.90, respectively, based on the comprehensive ability score, the general analytic ability score, and the mathematic ability score. The demographic factor showed the second largest mean effect size (.65, .53, .59), larger than that of the family factor and students’ engagement, which both showed small effect without significant differences from each other. And the school factor showed the least mean effect size. In addition, it was found that the mean effect of all the variables based on the comprehensive ability score (.43) was significantly larger than that based on the general analytic ability score and on the mathematic ability score, specifically. Practical implications and suggestions are given in the present research after the general discussion of the research findings.

本論文研究以新北市公立高中生為研究樣本，探討政治社會化機構中「家庭背景」、「學校機制」與學生的「政黨認同」、「民主價值觀」、「政治信任感」等政治態度之關聯性。 　　本論文以集群抽樣，選取國立板橋高中、新北市立金山高中、新北市立樹林高中、新北市立清水高中等學校高一至高三學生為樣本，抽樣學生合計940人。調查方式採用問卷調查法，分別區分為「教師影響力」、「師生互動」、「學校效能感」、「民主價值觀」、「政治信任感」、「政黨認同」、「個人基本資料」等封閉式問題。經由抽樣學生填答完成後，分別使用描述性統計分析、卡方檢定、ｔ檢定、變異數分析、Pearson積差相關係數、多元廻歸分析、信度分析等統計方法處理。 　　本研究有下列幾點重要的發現： 一、社會組學生的民主價值觀高於自然組學生。 二、省籍為「本省閩南人」的民主價值觀高於其它省籍。 三、師生互動與教師影響力與學生的民主價值觀呈現正相關。 四、師生互動、教師影響力與學校效能感，都與政治信任感呈現正相關。 五、民主價值觀與政治信任感為呈現顯著負相關。 關鍵字：高中生、學習歷程、政治社會化、政治態度、政黨認同、民主價值觀、政治信任感、師生互動、教師影響力、學校效能感。