SKAM (”Shame”) is a Norwegian WebTV-series which portrays several youths during their time in high school. Each season addresses a new main character whom treats or is subjected to the feeling of shame. The WebTV-series is unique in its way of not being shown on the traditional television. Instead the series is shown on the digital play-service NRK and SKAM’s own blog. SKAM is transmedia in its way of using social platforms to expand and give new perspectives and stories to the fictional world. For example, the characters obtain authentic Instagram profiles where the viewers can to comment, like or follow the characters. The aim of this study was thus to explore what kind of relationship between fans establish with the fictional characters of SKAM when using transmedia storytelling and why they interact with the phenomenon’s social platforms. The paper also examines in which way SKAM is using transmedia storytelling. The paper is restricted to the platform Instagram and an audience segment called “fans”. This due to the time restriction for the paper to dictated as well as “fans” being the most exploited to extend a fictional world in form of social and cultural activities. The scientific questions attempt to be answered by interviewing a focus group along with carrying out a semiotic image analysis. The results showed that the way SKAM was using the transmedia storytelling in a realistic manner which created a similar form of hyperreality in which parasocial relationship and emotional realism could be formed. This due to Instagram being already an integrated platform in the fans lifestyles. The integrated platform along with the similar hyperreality allows the fans to interact or have the illusion to interact with the characters in a manner which portrays them as social friends. Creating a social bond from the fans to the characters. The characters Instagram profiles portrays in a realistic manner with text and pictures. Their problems, emotions and lifestyle creates a solid connotation to the audience. Making the fans laugh, cry and feel with the characters and wanting to engage in their life. The transmedia storytelling lets the fans engage with the character and letting new perspective of their realistic lives being portrayed. Creating parasocial and emotional realism.

Bakgrund: Skolan som institution har existerat i olika former under många århundraden, samtidigt som den hela tiden har följt samhällsutvecklingen. Om problematiken med mobbning inom skolmiljön har det vittnats åtminstone i flera decennier, trots att skolan påvisar den genom aktivt arbete med främjande och förebyggande åtgärder. Vittnesmål kring mobbning kommer oftast från personer som har varit utsatta, ofta långt efter att kränkningarna ägt rum, och ger oss ett perspektiv på problemet. Vår intention med denna uppsats har varit att lyfta upp mobbning från ett annat perspektiv, genom att fånga upp lärarnas upplevelse kring det praktiska arbetet mot mobbning. Syfte: Studiens övergripande syfte är att med hjälp av Goffmans teori om scen, skapa en fördjupad förståelse för vad lärarna inom ett antimobbningsteam på en grundskola har för upplevelse kring deras arbete mot mobbning mellan eleverna. De frågeställningar studien förhåller sig till är: 1. Hur beskriver grundskollärare från antimobbningsteam sin roll i förhållande till elever i mobbningssammanhang? 2. Hur kan Goffmans begrepp scen, roll, aktör, publik, team, inramning och uppsättning användas för att förstå lärarnas upplevelse kring mobbning? Metod: En kvalitativ ansats har använts med fem semistrukturerade intervjuer med lärare från antimobbningsteamet. Analysen av skapad data gjordes utifrån Goffmans dramaturgiska teori om scen samt tidigare forskning. Resultat: Resultatet visar på att vid mobbningen mellan skoleleverna är det hela gruppen som deltar, antingen aktivt genom att utöva kränkningar, eller passivt genom att uppmuntra till det via positiv respons. Detta sker oftast bortom lärarnas synhåll, på scener och vid sådana tillfällen som lärare inte kan bevittna. Studien synliggör att lärare upplever sig ha bristfälliga kunskaper kring problematiken samt att det saknas tidsmässiga resurser för att motarbeta problemet. Scenen för mobbning ramas in av skolans styrdokument men även genom skolans bristande satsningar på resurser och lärarutbildningar. / Background: The school as an institution has existed in various forms for many centuries, and constantly followed the development of society. Regarding the problem of bullying in the school environment, it has been testified as a problem during at least several decades. This despite the fact that the school demonstrates it through active efforts of promotion and prevention. Testimony about the bullying usually comes from people who have been exposed, often long after the violations occurred, and gives us a perspective on the issue. Our intention with this essay has been to illustrate the bullying from a different perspective, by capturing the teachers' experience on the practical work against bullying. Purpose: The overall aim is that by using Goffman's theory about stage, creating a deeper understanding of what teachers in an anti-bullying team at a primary school experience within their work with bullying among students. The issues the study relates to are: 1. How primary school teachers from the anti-bullying team describes their role in relation to students in bullying context? 2. How can Goffman's concept stage, role, actor, audience, teams, setting and set be used to understand the teachers' experience concerning bullying? Method: A qualitative approach has been used with semi-structured interviews in which the analysis of the created data was based on Goffman's dramaturgical theory about the stage and previous research. Results: The results show that the whole group is involved at the bullying between school children, either actively by exercising violation, or passively by encouraging it through positive feedback. This usually occurs beyond the teachers' sight, on stages and at such times the teachers cannot witness. The study reveals that teachers feel they have insufficient knowledge about the problem and a lack of time resources to address the problem. The stage of bullying is framed by the school's governing documents and also by the school's lack of investment in resources and teacher training.

This study offers insights into the motif of monstrous corporality in a transmedia environment, through the vampire and zombie characters. Different narratives of corporeal transformation surround us constantly. On one hand, discourses of self-improvement in late modernity (Giddens 1991/2008) and ‘makeover culture’ (Johansson, 2006; 2012; Miller, 2008; Weber, 2009) demand a ‘creation of self’ through change and development, often in relation to physical appearance and bodily traits. On the other hand, numerous narratives of monstrosity and bodily change through destruction are also evident. This study takes on this double focus on corporality, against the backdrop of a late modern mediascape that has enabled people to imagine lives and possibilities different from their own through electronic mediation (Appadurai, 1996). As narratives now move between media platforms, new dimensions are brought to the imaginary, as different platforms interact differently with audiences. The aim of the study is to examine monstrous corporality in popular culture both in relation to media texts and audience practices through analyzes of representation, consumption and performance. The study examines medial and corporeal transformation through: concrete bodily change (the monstrous body), shifts between media platforms (transmedia) as well as the transmission of affect between media material and viewer (embodied spectatorship). These dimensions are explored in four empirical chapters, which examine two television series (True Blood and The Walking Dead) through textual analyses, the promotion of these series, audience participation (in online fora) and also participatory practices (Live action role play and zombie walks) through focus group interviews. The results indicate that the theme of monstrous corporeal change in TB and TWD reflects corporeal change in late modernity in several ways. Both transformations are focused on ‘before’ and ‘after’ and change of the monstrous body is connected to particular traits or parts of the body, which are also prominent in makeover culture narratives, such as skin, teeth and weight (appetite). The televisual narrative offers representations of bodily interiors and bodily harm that affect the viewers in a physical way, through an embodied spectatorship. The analyses of transmedia environments connected to the series indicate that the promotion of the programs use dimensions that emphasize the corporeal address, by bridging the gap between diegetic and actual reality. This is done through media environments (posters, websites and the like), and by introducing diegetic elements as actual, tangible objects in the actual reality of potential viewers. The analyses of posts on televisionwithoutpity.com show that participants use forum discussions as strategies to prolong and widen the media experience, and share it with others. Interviews with larpers and participants in zombie walks indicate that practices that stage the monstrous, also function as deepened embodied narrative experiences. Performances such as larps and zombie walks are interpreted as both conscious acts, and as strategies to handle unconscious performative (Butler, 1991/2006) dimensions of late modernity. Taken together, the zombie and vampire embody the pressures, risks and paradoxes connected to late modern makeover culture, and the mediated form they are presented through, tie them closer to those who engage in narratives about them.

One of the main tasks for journalism is to provide people with the information they need to be able to make independent decisions that can help them improve their lives. In order to know that the media fullfils this task it is important to study how the information is received by the audience. This thesis aims to investigate if, and if so how, a selected group of people in Dar es Salaam use news media to inform themselves on problems regarding healthcare, and how they value the information on these topics.A minor field study was carried out in Dar es Salaam in April 2014. The study was limited to Dar es Salaam, the economic capital of Tanzania, because it holds the majority of the media. Three different residential areas were chosen for the study, these were Mwananyamala, which is a low-income area, Sinza, middle–income and Mikocheni, high–income. A survey questionnaire was distributed in each area, 30 in Mwananyamala, 31 in Sinza and 30 in Mikocheni, and in every area four interviews was preformed.According to the selection group there is plenty of healthcare information in the media that is useful to the audience but it is not seen to be very varied. Most information is about malaria and HIV/AIDS, which are two of the most common diseases in Tanzania, but many call for a broader reporting on health issues. Media is however a useful source of information, according to most of the respondents, and especially radio and television has a big impact since it reaches out to a large part of the population. This is a good thing as long as the information is factual and accurate, but several of the respondents believe that this is not always the case.

Diss. Umeå : Univ., 2003.

A TALK ABOUT ROLES IN A SETTING (2015) is a performative work by the artist Johan Lundin. A choreographed presentation is performed for 12 participants in a scenography describing public and private environments. The production process and performance of the work is describing how roles and circumstances change when an environment is observed through a perspective where fiction is allowed to be used as methodology to engineer new reality images. Through the terms role and setting this publication is focusing on describing how the visual image of the body and its movement has an influence on how identity and gender is constantly formed in relation to the place's historical, social and cultural contexts. / A TALK ABOUT ROLES IN A SETTING (2015) är ett performativt verk av konstnären Johan Lundin. En koreograferad presentation framförs för 12 deltagare i en scenografi som beskriver offentliga och privata miljöer. Verkets process och framförande skildrar hur roller och förutsättningar ändras när en miljö observeras genom ett perspektiv där fiktion tillåts användas som metodik för att iscensätta nya verklighetsbilder. Genom termerna roll och setting sätts i den här publikationen fokus vid att beskriva hur den visuella bilden av kroppen och dess rörelse har inflytande för hur identitet och genus ständigt formas i relation till platsers historiska, sociala och kulturella sammanhang. / <p>ISBN: 978-91-982605-0-2 (Print) ISBN: 978-91-982605-1-9 (Digital) Print / Tryck: Johan Lundin, Stockholm, 2015</p>

This dissertation aims to be a social history of 8-bit computer gaming culture in Czechoslovakia. It focuses mostly on the 1982-1989 period, i.e. from the beginnings of organized computer hobby scene until the end of the so-called "normalization" era. It draws from archival texts, mainly computer club newsletters, and oral history interviews. The resulting corpus is used both to reconstruct the social context surrounding computer game play at the time, and to identify social practices, norms and values connected with computer game playing. Theoretically, the dissertation draws from the social history of media, audience research in the vein of the British cultural studies, and game studies. The dissertation claims that in the earliest days of Czechoslovak computer hobby, the hobbyists were a prime example of active audience. As there was virtually no hardware and software market behind the Iron Curtain, hobbyists had to improvise ways of importing hardware and distributing software, often forming computer clubs to facilitate this. Computer game programming and play were integral parts of hobbyist experimentation. Around 1985, Western commercial games started to enter Czechoslovakia via efficient unauthorized distribution. Computer games have, however, become a hobby of its own a started to spread...

The aim of the theses is to describe meanings, which female readers of the slash subgenre derive from it, and interpretive strategies they use to create those meanings. Slash is a type of literature that conceives or develops the same-sex romantic and sexual relationships of male characters from original media art. The subject of work study is the public of this type of literature, which is composed primarily of women. The work is based on the perspective of interpretivism and uses the concept of interpretative communities. According to this concept, meanings are being negotiated within a group of readers sharing interpretative strategies. In this work, I view slashers as an interpretive community and therefore assume that the readers' strategies and meanings will show some similarities. The technique of semi-structured interviews is used to achieve the goals of the theses. The interviews took place with nine female slashers. Data collected in this way were analyzed by the method of grounded theory.

This essay is based on a qualitative interview study with focus groups as a method and examines how sponsored videos from american influencers are received by their audience. Influencers are a new fenomena within the marketing business and therefore it is interesting to examine how this new marketing tactic is received by the viewers. We used two american beauty influencers with over one million subscribers on youtube as a conversation starter for the groups. We found that, after showing the videos to the participants, that the key to success for both influencer and viewer was that a relationship had to be established between viewer and influencer because if not the influencer did not come across as trustworthy since the viewer lacked the personal connection to him or her, but also they didn’t know their personalities. The women with this attitude did not, on a regular basis, follow any type of influencer in their daily life. However the women who did follow influencers regularly showed understanding in the concept and were also more likely to say that the influencers were in fact trustworthy. However, all of the women agreed that this is commercial and should always be regarded as that. They meant that as a viewer and consumer they should always be critical towards sponsored videos since there is large sums of money involved, and that means that the influencer could not be one hundred percent honest

Formerna för styrning och organisering av kommunal räddningstjänst har under de senaste 40 åren förändrats där sammanslagningar och förbundsbildningar har blivit ett vanligt förekommande fenomen. Fenomenet verkar härstamma från den amerikanska tillverkningsindustrin i slutet av 1800-talet och nu tycks fenomenet även kommit till den kommunala räddningstjänsten. Trenden har enligt Sveriges Kommuner och Landsting (2015) pekat mot en fortsatt utveckling av förbundsbildningar inom kommunal räddningstjänst. Det intressanta är att möjligheten att kunna bilda kommunalförbund har funnits i lag sedan 1919 men det dröjde 75 år innan sammanslagningar blev en intressant organisationsform för kommunala räddningstjänster.Uppsatsens syfte är att, med hjälp av kvalitativa intervjuer, försöka förstå samt belysa vad eller vilka orsaker som kunde varit bakomliggande beslutet att bilda ett gemensamt räddningstjänstförbund för de tre kommunerna Helsingborg, Ängelholm och Örkelljunga. Studien anses befinna sig i skärningspunkten mellan organisationsteoretiska samt beslutsteoretiska perspektiv med fokus på litteratur som kopplar samman organisationer med dess omgivning, beslutsfattande i komplexa situationer samt motiv till beslut i offentlig kontext. Den teoretiska referensramen utgår från nyinstitutionell teori, domänteori och garbage-can teori.Uppsatsen har resulterat i tre gemensamma orsaker till förbundsbildningen som tematiserats till förväntad utveckling, bättre kvalité och effektivitet samt utveckla samverkan medan två avvikande orsaker har tematiserat till förutbestämt och bryta tradition. Det som främst framkommer är att tolkningen av sammanslagningen och förbundsbildningen inom Skåne nordväst har skett på grund av en strävan efter framgång samt viljan att effektivisera verksamheten. En slutsats kan det då tolkas som att förbundsbildningen av Räddningstjänsten Skåne Nordväst har främst drivits som ett moderniseringsarbete, för att avveckla en gammal organisationsform i syfte att ersätta den med en nyare och legitimare organisationsform.Kunskapsmässigt bidrar studien till forskning som betraktar räddningstjänsten i ett större sammanhang, och specifikt utifrån ett organisationsteoretiskt perspektiv med förhoppningen att inspirera till ytterligare studier av räddningstjänsten ur ett organisationsteoretiskt perspektiv. / The formation for governance and organization of municipal rescue services have changed over the last 40 years where mergers and unions are now a common phenomenon. The phenomenon seems to be descended from the American manufacturing industry at the end of the 1900 century where the phenomenon also seems to have spread to the municipal rescue service where the trend according to the Swedish Association of Local Authorities and Regions (2015) points to a continued development of unions in municipal rescue services. The interesting thing is that the opportunity to form municipal associations has been in law since 1919 but it took 75 years before mergers became an interesting form of organization for municipal rescue services.The purpose of the essay is, with the help of qualitative interviews, to try to understand and to highlight what underlying reasons could have been to decide to form a joint Rescue Service Association within the three municipal emergency services Helsingborg, Ängelholm and Örkelljunga. The study is at the intersection of organizational theory as well as decision-making theoretical perspectives with a focus on literature that connects organizations with its environment, decision-making in complex situations and motivations for decisions in public context. The theoretical frame of reference is based on institutional theory, domain theory and garbage-can theory.The result of the essay has resulted in three common reasons for the formation of the union which has been thematized to expected development, better quality and efficiency and develop collaboration, while two deviant causes have been thematized to predetermined and breaking of tradition. The main result is the interpretation that the merger and the union formation within Skåne nordväst have taken place due to a desire for gaining success and the willingness to improve the efficiency within the organization. A conclusion can then be interpreted that the association of Civil Protection Skåne Nordväst has mainly been run as a modernization work to dismantle an old organizational form with intent to replace it with a newer and more legitimate organizational form.The study contributes knowledge to research that considers the emergency services in a broader context, and specifically from an organizational theory perspective, with the hope of inspiring further studies of rescue services from an organization theory perspective.