A pesquisa teve a finalidade de examinar o pressuposto de admissibilidade da repercussão geral inserido pela Emenda Constitucional 45/2004 e regulado pela Lei n. 11.418/06 e suas implicações nos futuros recursos extraordinários em matéria ambiental. A metodologia utilizada centrou-se na pesquisa doutrinária, legislativa e jurisprudencial. Com a análise do pressuposto da repercussão geral e de sua configuração nas hipóteses de transcendência (econômica, política, social e jurídica) em cotejo com o direito fundamental ao meio ambiente sadio e equilibrado, constatou-se a necessidade de que tal requisito não seja apenas mais um instrumento de filtragem recursal, mas sim um elemento de efetividade dos recursos extraordinários que versem sobre questões ambientais constitucionais, ante a mudança de um paradigma subjetivo para outro de características objetivas. Para tanto, defendeu-se uma alternativa menos formalista (quanto ao momento da análise do preenchimento do pressuposto); a presunção de repercussão geral nas ações civis públicas e nas ações populares; a ampla participação da figura do amicus curiae ainda na fase prévia; e o rompimento do dogma da impossibilidade do reexame dos fatos, possibilitando uma hermenêutica voltada para a proteção ambiental, servindo-se nesse último caso das legislações que tratam do processo do controle concentrado de constitucionalidade e da arguição de descumprimento de preceito fundamental. / The research aimed to examine the impact of juridical general repercussion as a requirement of admissibility, inserted by Constitutional Amendment 45/2004 and regulated by Law No 11.418/06, as its implications for future judicial extraordinary appeals based on the environmental resources. The methodology adopted was the research on the available data basis of doctrine, legislation and court decisions. Analyzing the juridical general repercussion as a requirement of admissibility, and its configuration within the transcendence hypothesis (economics, political, social and juridical) in comparison to the fundamental right to a healthy and balanced environment, it was realized that the requirement is not just a tool for a judicial filtering of the extraordinary appeals, but also is an element of effectiveness for the extraordinary appeals that deals with the constitucional environmental issues, in face of the subjective paradigm shift towards to another one, with more objective characteristics. With this goal, a less formal alternative was presented (related to the timing of the requirement analisys), wich is the presumption of the juridical general repercussion in the public civil and popular law suits; a more active participation of the amicus curiae even in the preliminaries stages; and the disruption of the impossibility of the review of the facts dogma, to allow a hermeneutics more focused on the environmental protection, using, to do so, the laws that address to the concentrated control of constitutionality as the laws that invoke the breach of the fundamental precept.

無 / This study examines the strategies adopted by the global brand Dorito’s in Taiwan, and contrasts the communicative strategies with those used in Mexican market. The foundation of this analysis resided in Hofstede’s Cultural Dimensions. This research has sampled filmic advertisements used in previous and current campaigns in both countries available in social media and video sharing platforms. Cultural values, marketing appeals, and value paradoxes were analyzed, as well as other elements like product design and packaging have been assessed to understand the implications and the role that national culture plays when creating marketing strategies. Product localization and standardization have their implications in this study. Doritos’ brand communicative strategies have been modified to fit into the taste of Taiwanese buyers, adopting different appeals and values than those utilized in Mexican market. Recurrent use of value paradox, in harmony with Doritos’ brand values is found to be consistent in Mexico and Taiwan. One of the most remarkable value paradoxes adopted in branding is irreverence it extends the reach of campaigns, and brand memorability. Product standardization across markets has been a long-time strategy adopted by Doritos, although, some characteristics like flavor and spiciness level were modified in order to fit Taiwanese buyers’ taste. The data set utilized for the purposes of this study was constrained and dramatically reduced by the availability of video-based advertisements publicly available on social media channels of Doritos in each market. Doritos’ brand communicative strategies have been modified to fit into the taste of Taiwanese buyers, adopting different appeals and values than those utilized in Mexican market. Product standardization across markets has been a long-time strategy adopted by Doritos, although, some characteristics like flavor and spiciness level were modified in order to fit Taiwanese buyers’ taste.

El Mundo atraviesa una de las mayores crisis sanitarias nunca antes vistas debido al SARS-CoV-2, dejando efectos negativos en diversos ámbitos. Los gobiernos han tenido que tomar medidas restrictivas con el fin de concientizar y contener la propagación del virus para evitar más decesos de vidas humanas. Para ello, han hecho uso de recursos como apelaciones emocionales, tanto positivas como negativas, dentro de sus anuncios publicitarios para llegar a la población y brindarles mensajes. En ese sentido, la presente investigación es de carácter cualitativa puesto que busca analizar la percepción de los estudiantes de los últimos dos años de la carrera de Medicina de una universidad privada de Lima, ante el uso de las apelaciones emocionales dentro del anuncio: “La Visita Familiar” de la campaña “El COVID no mata solo. No seamos cómplices”. Se realizaron entrevistas semiestructuradas a veinte estudiantes obteniendo como alguno de los resultados la importancia del uso del realismo y crudeza dentro de la publicidad por parte del Estado para poder concientizar a la población ante el estado de emergencia. / The world is going through one of the biggest health crisis ever seen due to SARS-CoV-2, inducing negative effects in many areas. Governments have had to take restrictive measures to raise awareness and contain the spread of the virus in order to prevent further deaths. Because of this, they have used resources such as emotional appeals within their advertisements to reach the population and provide messages. In this sense, the present research is of qualitative character since it seeks to analyze the perception of Medicine's students of the last two years of the career at a private university of Lima, about the use of emotional appeals in the advertising: "La visita familiar" "COVID no mata solo. No seamos cómplices". Semi-structured interviews were conducted with twenty students, obtaining as some of the results the importance of the use of realism and rawness in advertising by the State in order to raise awareness of the state of emergency. / Tesis

[pt] Trata-se de proposta de sistematização da superação do precedente judicial vinculante no direito brasileiro. O Código de Processo Civil atual introduziu um conjunto de regras que disciplina a formação e a aplicação do precedente vinculante. Embora estabeleça a possibilidade da modificação da jurisprudência, mediante fundamentação adequada e específica e a observância dos princípios da segurança jurídica, da proteção da confiança e da isonomia (art. 927, parágrafo 4) e mencione a superação uma única vez (art. 489, parágrafo 1, VI), o Código não regula de forma específica esse instituto. Por outro lado, a interpretação atual dos tribunais acerca das regras de admissibilidade de recursos excepcionais impede o acesso aos tribunais superiores para levar a questão da superação, o que traz sério risco de estagnação do direito. A partir do conceito de superação extraído da teoria geral e da interpretação conforme as normas constitucionais das regras inerentes à formação, aplicação e modificação dos precedentes constantes do nosso ordenamento processual atual, procura-se suprir as lacunas legais para identificar os contornos da superação no direito brasileiro, seus requisitos materiais e processuais, as regras de transição que devem acompanhá-la, sobretudo a modulação dos seus efeitos, e os meios adequados para promovê-la. / [en] This is a proposal to systematize the overruling in Brazilian Law. The current Civil Procedure Code has introduced a set of rules to regulate the formation and application of the binding precedent. Although it establishes the possibility of modifying the precedent, through appropriate and specific reasoning and compliance with the principles of legal certainty, justified reliance and isonomy (art. 927, paragraph 4) and mentions the overruling once only (art. 489, paragraph 1, VI), the Code does not specifically regulate this institute. On the other hand, the current interpretation of the courts on the rules of admissibility of exceptional appeals prevents the issue of overruling from being brought to higher courts, which carries a serious risk of stagnation of law. From the concept of overruling as extracted from the general theory and from its interpretation according to the constitutional norms of the rules inherent to the formation, application and modification of the precedents contained in our current procedural order, this work seeks to fill the legal gaps to identify the contours of overruling in Brazilian law, its material and procedural requirements, the transitional rules that must accompany it, with especial regard to the modulation of its effects, and the appropriate ways to promote it.

The labor regulation is carried out in different areas with different effects. Regulating the work of a state civil servant is a complex theoretical problem. However, in the practice of regulating the activities of state civil servants, there is an urgent need for its regulation. The purpose of the thesis: to study modern approaches and directions of development of regulation of civil servants timetable in the Russian Federation. In the theoretical part of the work there is an analysis of existing approaches and directions to this problem, it is presented in detail and thoroughly, the assessment and certain conclusions are made. The legal bases of regulation of labor regulation in the civil service are characterized. In the practical part of the work, an attempt was made to normalize the activities of the state civil servants of the Department for working with citizens of the Governor of the Sverdlovsk region and the Government of the Sverdlovsk region. The work is structured and worked out in detail. The information is presented clearly with the use of appropriate theoretical concepts. Graphic methods of presentation are used. / Нормирование труда осуществляется в различных сферах с различным эффектом. Нормирование труда государственного служащего является сложной теоретической проблемой. Однако в практике регулирования деятельности государственных служащих имеется настоятельная потребность в ее нормировании. Цель работы: исследовать современные подходы и направления развития нормирования труда государственных служащих в Российской Федерации. В теоретической части работы подробно и основательно представлен анализ существующих в РФ подходов и направлений к данной проблеме, сделана оценка и определенные выводы. Охарактеризованы правовые основы регулирования нормирования труда на государственной гражданской службе. В практической части работы предпринята попытка осуществить нормирование деятельности государственных гражданских служащих Управления по работе с обращениями граждан Губернатора Свердловской области и Правительства Свердловской области. Работа структурирована, детально проработана. Информация изложена понятно с применением соответствующих теоретических понятий. Используются графические методы изложения.

Made available in DSpace on 2016-04-26T20:22:59Z (GMT). No. of bitstreams: 1 Tiago Cardoso Vaitekunas Zapater.pdf: 2994134 bytes, checksum: 9624f0c97cd74f248654c8e7c952dc90 (MD5) Previous issue date: 2014-08-11 / This study proposes to critically analyze the mechanisms implemented as a result of reforms in the Brazilian civil procedure in the last two decades, that aims to standardize court decisions and expedite procedure. The study sustains that , given the conditions under which the Law operates in contemporary society, these mechanisms are unusable to provide court decisions with predictability nor certainty, because these mechanisms tends to become, themselves, a source of uncertainty and unpredictability. Mechanisms of court decisions standardization, such as the Brazilian binding precedent ( súmula vinculante ), depends upon proceedings and legal requirements that undermine the autonomy of the Legal System s operational code, which exposes the system to attacks from the code of other systems, such as Economy and Politic. Mechanisms to expedite proceedings, such as the Court s monocratic ruling by the reporting Justice, by their turn, engender losses in the system s capacity to legitimate judicial decisions by means of the legal proceeding, which also generates uncertainty regarding the social adequacy of the judicial decision. The present work uses Niklas Luhmann s system theory to describe the conditions under which the Law operates in the society, as well as the interrelated Guilherme Leite Gonçalves s thesis, also based upon system theory, to whom problems related to certainty of Law arises out of modern society s semantic inadequacy to describe a society that no longer can count on the old metaphysic certainty centers of the pre-modern societies. The application of the system theory to the Brazilian s Judiciary is based upon Celso Fernandes Campilongo and Orlando Villas Bôas Filho s theoretical approaches, according to which Brazilian Law is a case of an autopoietic system, to which the system theory may be applied, and that suffers with the overload of burdens arising from its environment and hardship to protect the system s center (the Courts) from such burden, which jeopardize the system s autonomy. With this instrumental, the study analyzes the history of the control mechanisms of Court s interpretation of the Law, upon which standardization of Court decisions is based, as well as its main theoretical references, such as common Law s stare decisis et non quite movere and the recent jurisprudence on equality on the application of Law and the right to a expedite trial / Este trabalho propõe uma análise crítica dos mecanismos de uniformização de jurisprudência e de aceleração do procedimento processual implementados pelas reformas no processo civil brasileiro nas últimas duas décadas. Defende-se que, nas condições em que o direito da sociedade contemporânea opera, esses mecanismos não são capazes de propiciar previsibilidade para as decisões judiciais nem certeza do direito, uma vez que eles próprios tendem a se transformar em fontes de incerteza e imprevisibilidade. Mecanismos de uniformização de jurisprudência, como a súmula vinculante, dependem de procedimentos e requisitos que minam a autonomia do código operacional do sistema jurídico, expondo o sistema a investidas de outros sistemas, como a política e a economia. Por sua vez, mecanismos de aceleração do procedimento, como os julgamentos monocráticos pelo relator, importam em perdas na capacidade de legitimar as decisões pelo procedimento, gerando também mais incerteza com relação à adequação social da decisão judicial. O trabalho faz uso do instrumental da teoria dos sistemas de Niklas Luhmann para descrever as condições em que o direito opera na sociedade, bem como da correlata proposta de Guilherme Leite Gonçalves, igualmente baseada na teoria dos sistemas, para quem os problemas de certeza do direito decorrem da inaptidão da semântica da sociedade moderna para descrever uma sociedade que já não conta com os antigos centros de certeza metafísicos das sociedades pré-modernas. Para aplicar o instrumental sistêmico ao Poder Judiciário brasileiro, faço uso das propostas de Celso Fernandes Campilongo e Orlando Villas Bôas Filho, que consideram o direito brasileiro um caso de sistema autopoiético, ao qual a teoria dos sistemas pode ser aplicada e que sofre com a sobrecarga de demandas do ambiente e dificuldade de proteger o centro do sistema (os tribunais) do ônus de lidar com essas demandas, pondo em risco a autonomia do sistema. Com esse instrumental, é feita uma análise histórica dos mecanismos de controle da interpretação judicial do direito, em que a uniformização de jurisprudência se funda, no processo civil brasileiro, bem como de suas principais referências teóricas, isto é, o princípio do stare decisis et non quieta movere da common Law e as recentes construções sobre os princípios da igualdade na aplicação da lei e da celeridade processual

Submitted by Kelson Anthony de Menezes (kelson@ucb.br) on 2017-01-10T13:02:31Z No. of bitstreams: 1 MarcosPaulodeAraujoSantosDissertacao2015.pdf: 572216 bytes, checksum: 6d07d0d546a5b15d6438e1e758808132 (MD5) / Made available in DSpace on 2017-01-10T13:02:31Z (GMT). No. of bitstreams: 1 MarcosPaulodeAraujoSantosDissertacao2015.pdf: 572216 bytes, checksum: 6d07d0d546a5b15d6438e1e758808132 (MD5) Previous issue date: 2015-12-02 / This study aims to make an analysis of whether or not the tax authorities to resort to the Judiciary way when, still in the harvest of the Board of Tax Appeals (CARF), obtains unfavorable decisions. Therefore, without any pretension of exhausting the topic , given its controversy nationwide and with few judged accordingly and dichotomous doctrinal understandings , especially discussing possible breach of the principle of inafastability of stamped jurisdiction in item XXXV of Article 5 of the Constitution 1988 Federal. / O presente estudo tem por objetivo fazer uma an??lise sobre a possibilidade ou n??o do Fisco recorrer as vias do Poder Judici??rio quando, ainda na seara do Conselho Administrativo de Recursos Fiscais (CARF), obtiver decis??es desfavor??veis. Assim sendo, sem qualquer pretens??o de esgotar o tema, face sua controv??rsia em ??mbito nacional e ainda com poucos julgados nesse sentido, bem como entendimentos doutrin??rios dicot??micos, sobretudo discutindo eventual viola????o do princ??pio da inafastabilidade da jurisdi????o estampado no inciso XXXV do artigo 5?? da Constitui????o Federal de 1988.

Le droit procédural de l’action en contrefaçon de brevet d’invention n’est pas un droit autonome. En effet, si l’action en contrefaçon de brevet dépend majoritairement de règles procédurales qui lui sont propres, elle repose également sur une multitude de règles appartenant à des systèmes normatifs plus généraux, tels que, notamment, le droit judiciaire privé, le droit des biens, le droit des contrats, ou encore les droits fondamentaux. L’instance en contrefaçon de brevet, qui relève pour sa part essentiellement du droit judiciaire privé général, intègre un certain nombre de règles spécifiques qui lui confèrent ainsi une physionomie originale. Seule l’étude des rapports existant entre ces différents systèmes normatifs, à chaque étape de l’action et de l’instance, permet de clarifier les aspects procéduraux de l’action en contrefaçon de brevet d’invention et de sécuriser les justiciables dans l’exercice de leurs droits. / The procedural law of patent infringement action is not an autonomous law. Indeed, if patent infringement action largely depends on its own procedural rules, it also relies on a multitude of rules belonging to more general normative systems, such as, in particular, the private judicial law, property law, contract law, or human rights. The patent infringement proceedings, which fundamentaly depends on private judicial law, integrates some specific rules, which thus give it a unique legal physionomy. Only the study of the relationship between these different normative systems at each stage of both the action and the proceedings, clarifies the procedural aspects of the action of patent infringement and secure as well as protecting litigants while exercizing their rights.

Cette thèse se donne pour objet de tester, dans le contexte spécifique du droit français, la véracité et la pérennité des critiques féministe puis genrée de la définition du réfugié consistant à dénoncer la non-prise en compte des persécutions subies par les femmes et les minorités sexuelles dans le cadre de l’élection audit statut. Et c’est un constat mitigé qui ressort de l’étude car, en dépit des nombreuses pressions internationales et européennes invitant à une analyse genrée de la notion, ces critiques héritées des années 1980 apparaissent, dans une large mesure, encore d’actualité. Certes, le phénomène d’exclusion des persécutions liées au genre qu’elles dénonçaient s’est quelque peu affaibli, en ce que les persécutions subies par les femmes et les membres des minorités sexuelles ne sont, par principe, plus exclues du champ de la définition du réfugié. Mais il n’existe cependant toujours pas de volonté, politique ou juridictionnelle, visant à les intégrer pleinement dans l’analyse. En effet, les efforts consentis pour leur prise en compte se révèlent encore insuffisants, laissant demeurer des obstacles subtils à leur intégration, des obstacles d’autant plus délicats à identifier et à surmonter. / The purpose of this thesis is to test, in the specific context of French law, the veracity and durability of feminist and gendered review of the refugee definition, which consists in denouncing the failure to take into account persecutions suffered by women and sexual minorities in the election process. It is a mixed conclusion that emerges from the study because, despite the numerous international and European pressures calling for a gendered analysis of the concept, these criticisms inherited from the 1980s still appear, to a large extent, to be relevant. Admittedly, the exclusion of gender-related persecution that they denounced has somewhat weakened, because persecutions suffered by women and members of sexual minorities are no longer excluded, as a matter of principle, from the scope of the refugee definition. However, there is still no political or jurisdictional will to fully integrate them into the analysis. Indeed, the efforts made to take them into account are still insufficient, leaving subtle obstacles to their integration, obstacles that are all the more difficult to identify and overcome.

Диссертация посвящена вопросам социального маркетинга – Social Media Marketing (SMM). Рассматривается статистика продвижения товаров и услуг через работу в социальных сетях. Предметом анализа выступает инструментарий SMM, статистика активных пользователей и капитализация компаний. Результаты исследования могут быть применены в сфере организации SMM-продвижения бизнес-процессов и подготовки студентов в области онлайн-маркетинга. / The article is devoted to the issues of network marketing – Social Media Marketing (SMM). We Сonsider the statistics of the promotion of goods and services through the work in social networks. The subject of the analysis is the SMM toolkit and its system application. The results of the study can be applied in the organization of SMM-support business processes and prepare students in the field of online marketing.