No description available.

Our modern society is based on a culture of consumption, where individuals are in an on- going search for self-realization through consumption. But in a society with buzz a of commercials and information, a society where media users are getting more critical towards commercialized messages it’s harder for companies to be heard. To be heard, companies need to create messages that their customers choose to listen to. Content marketing is a marketing strategy that aims to do just that. The purpose with this study is to get a deeper understanding of content marketing as a phenomenon within a consumption society by studying IKEAs series Vad gafflar ni om?. The study has a starting point in Bauman’s theories about consumption life, Giddens theories about the reflexive self, Jenkins theories about convergence culture and Faircloughs critical discourse analysis. The critical discourse analysis was made through Faircloughs three-dimensional conception of discourse, which is a model consisting a linguistic analysis of the text, the discourse practise and the social practice. To get a deeper insight in the reception of the text, qualitative interviews with text consumers where also made. The result of the analysis showed that different types of identities and norms where presented by IKEA in the series, which all could be achieved through consumption. The text consumer is most likely influenced by the ideology consumerism, which can be why they agree with how IKEA present different identities. IKEA presents a narrow image of the typical swede, where that are presumed to be middle class and own their own house. A distinct promotion discourse could not be identified, although a consumption discourse was identified throughout the series. The text consumers felt that the content was mostly entertaining and educating, which could be the result of the non-exiting promotional discourse but also the use of an entertaining-genre. The text consumers were also positively disposed by the content that can be, in comparison to Grusells study, because they choose to see it by themselves.

In der soziologischen Theoriebildung besteht ein weitgehender Konsens darüber, dass die theoriebildende Leitdifferenz von Handlung und Struktur nicht mehr dichotom konzeptualisiert werden kann, sondern analytisch überwunden werden muss. Die vorliegende Arbeit konzentriert sich auf die Arbeiten von Anthony Giddens und prüft, inwiefern der hierin entwickelte Ansatz eines strukturierungstheoretischen Theoriemodells die bestehenden Defizite der soziologischen Theorie überwinden kann. Hierfür werden Kategorien für einen Theorievergleich entwickelt, auf Grundlage derer die Kernannahmen der Strukturierungstheorie in sozialtheoretischer, soziologischer und analytischer Hinsicht systematisch rekonstruiert werden. Angesichts der zentralen Thesen von Giddens, wonach das bislang dualistisch bestimmte Verhältnis von Handeln und Struktur in eine wechselseitige Dualität überführt werden müsse, die soziologische Ordnungsproblematik von ihrer Norm- und Wertzentriertheit auf eine Formzentriertheit, die die Kategorien von Raum und Zeit in die Analyse mit auf nimmt, umgestellt wird und sich damit auch die Bestimmung der Grunddimensionen der Moderne grundlegend ändern, lässt sich die Theorie der Strukturierung als eine Theorie mit Allgemeinheitsanspruch charakterisieren. Zwar finden sich in Giddens Arbeiten theoretisch weitreichende Vorschläge, die soziologischen Grundprobleme neu zu bestimmen, gleichzeitig zeigt sich aber auch, dass er es versäumt hat, die Relationen zwischen den einzelnen Problemebenen ausreichend zu reflektieren. Es wird aber auch deutlich, dass auf der Grundlage der bisher vorliegenden strukturierungstheoretischen Begriffe und Methoden ein analytisches Modell entwickelt werden kann, auf dessen Basis sich konkrete soziale Prozesse und Felder aufklären lassen. Strukturierung stellt somit kein neues Paradigma im Sinne einer Metatheorie dar, sondern umfasst eine Vielzahl von grundlegenden Einsichten und analytischen Möglichkeiten für ein soziologisches Forschungsprogramm, das es noch deutlicher auszuarbeiten gilt. / In the sociological theory formation, there is a far-reaching agreement that a theory forming difference between action and structure cannot be conceptualised bipartitely but has to be overcome analytically. This paper is concentrating on the works of Anthony Giddens and examines to what extent the developed approach of a theoretical concept may overcome the existing deficits of the sociological theory. For a theory comparison, categories have been developed which systematically reconstruct the central acceptances of the theory of structuration in theoretical, sociological, and analytical regard. In view of Giddens’s major theses, according to which the relationship of action and structure determined till now dualistically must be convicted into a mutual duality, the questions of sociological order must change from a concentration on standards and values to a category which includes in its analysis both scope and time and thus fundamentally change the basic dimensions of the modern age, the theory of structuration can be characterized as a theory of general validity. However, in Giddens’s work we find far-reaching theoretical suggestions for a determination of the sociological basic problems, however, it turns out that he failed to reflect the relation between the individual problem levels sufficiently. On the other side, it is evident that on the basis of the theoretical concepts and methods existing till now an analytical model can be developed which contributes to the solution of concrete social processes and fields. Therefore, the theory of structuration doesn’t represent a new paradigm in the sense of a metatheory but contains a variety of basic insights and analytical possibilities for a sociological research program which has to be worked out still more considerably.

In this thesis I reframe theories of love-relationships in late modernity (by Anthony Giddens, Zygmunt Bauman and Ulrich Beck & Elisabeth Beck-Gernsheim) in relation to a general framework of discursive theory (inspired by Michel Foucault). I suggest that current developments and contradictions in the field of love-relationships with advantage can be understood in terms of discourse and discursive conflict. Utilizing the discursive framework, I conceptualize two conflicting discursive regimes (as romantic love and individualized freedom), and their components. With these components in mind, I explore how contradicting discursive components are problematized in established risk-discourse, using cases of popular culture as illustrative reference. Risk-discourses force short-term practical solutions, and put pressure on further discursive change by inducing anxiety and cognitive dissonance. Future discourse will have to adapt to several conditions, including the (in)compatibility of discursive components, how well practical strategies work out, how social interaction is organized, and how discursive deconstruction unavoidably have consequences for the fundaments of love itself. / I uppsatsen omtolkar jag senmodernitetsteorier om kärleksrelationer (av Anthony Giddens, Zygmunt Bauman och Ulrich Beck & Elisabeth Beck-Gernsheim) till ett generellt diskurs­teoretiskt ramverk (inspirerat av Michel Foucualt). Uppsatsen redogör för hur samtida utvecklingar och motsättningar inom fältet kärleksrelationer med fördel kan förstås i diskursteoretiska termer. Med hjälp av detta ramverk utvecklar jag två diskursiva regimer och deras respektive komponenter (konceptualiserade som romantisk kärlek och individualiserad frihet). Med dessa komponenter i åtanke granskar jag hur konflikterande komponenter problematiseras genom etablerade riskdiskurser, med fallstudier av populärkultur som illustrativa exempel. Jag menar att att dessa riskdiskurser driver fram kortsiktiga praktiska lösningar, och orsakar ångest och kognitiv dissonans vilka motiverar ytterligare diskursiva förändringar. Kommande diskursiva förändringar måste förhålla sig till flertalet omständig­heter inklusive diskurskomponenternas (in)kompabilitet, huruvida praktiska lösningar är hållbara, hur social interaktion organiseras i allmänhet och hur diskursiv dekonstruktion oundvikligen får konsekvenser för kärlekens fundament.

Made available in DSpace on 2016-06-02T20:39:19Z (GMT). No. of bitstreams: 1 5638.pdf: 3863541 bytes, checksum: 74ed5556a4774ead28ebb806dd347636 (MD5) Previous issue date: 2013-11-25 / Financiadora de Estudos e Projetos / Reports from IPCC (Intergovernmental Panel on Climate Change) call attention to the possibility of water shortages, to the collapse of the Amazon system, to the biodiversity crisis, and to the proliferation of extreme weather events. Anthony Giddens, British sociologist formulator of the theory of structuration, elaborates an analytical category appointing precisely the lack of concrete actions related to this environmental issue in the policy and in the daily practices. According to him, when practical measures for protecting the environment are put into practice, there will not be enough time to reverse the environmental collapse, setting the self-styled Giddens‟s Paradox. Such point of view of environmental question transforms in normative, abstract and universal, leaving to conceive it as eminently contextual - result of the interaction between individuals, groups and institutions. Precisely so it this research takes this analytical category as a starting point for a relational approach of environmental issues through his own theory of structuration. So, the environment and the nature are now considered as structural principles: as rules and resources mobilized in the reproduction and transformation of social life and, therefore, as objects of appointment disputes and discursive resignifications. In order to analyze sociologically the relational aspect the environmental issue through a qualitative research - theoretically and methodologically linked to the theory of structuration the county of Brotas (São Paulo/Brazil) was established as case study. Are used as research methods: semi-structured interviews, snowball technique, documental survey, photo documentation and socioeconomic questionnaire. This particular location shows a convergence between the multiple conceptions of the environmental issue, the professionalization of ecotourism and of the discursive resignification of the rural areas, allowing the visualization of multiple cognitive perceptions of the environmental issue. The critical debate from Giddens enabled the analysis of four social processes of resignification in the Brotas county: a) The Jacaré-Pepira River; b) From the "hole" to the tourist attraction; c) From Radical to Disneyland; and d) The Estrada do Patrimônio . In summary, the trajectory of the dissertation seeks to discuss sociologically that the environmental issue does not arise in everyday life in a universal and normative form, but eminently as cognitive perception linked to the complexity of knowingness agents. / Relatórios do IPCC (Painel Intergovernamental sobre as Mudanças Climáticas) alertam para a possibilidade de escassez de recursos hídricos, de colapso do sistema amazônico, de crise da biodiversidade, e de proliferação de eventos climáticos extremos. Anthony Giddens, sociólogo britânico formulador da teoria da estruturação, elabora uma categoria analítica que nomeia justamente a ausência de ações concretas em relação a essa questão ambiental nas práticas políticas e cotidianas. Segundo ele, quando medidas práticas de proteção ao meio ambiente forem postas em práticas, não haverá mais tempo suficiente de reverter o quadro de colapso ambiental, configurando o autodenominado Paradoxo de Giddens. Tal perspectiva da questão ambiental acaba por torná-la normativa, abstrata e universal, deixando de concebê-la como eminentemente contextual - fruto da interação entre indivíduos, grupos e instituições. Justamente por isso a pesquisa toma essa categoria analítica como ponto de partida para uma abordagem relacional da questão ambiental através da própria teoria da estruturação. Assim, meio ambiente e natureza passam a ser considerados como princípios estruturais: como regras e recursos mobilizados na reprodução e transformação da vida social e, portanto, como objetos de disputas de nomeação e de ressignificação discursiva. Para analisar sociologicamente o aspecto relacional da questão ambiental através de uma pesquisa qualitativa - teórica e metodologicamente vinculada à teoria da estruturação - estabeleceu-se o município de Brotas-SP como estudo de caso. São utilizados como métodos de pesquisa: entrevistas semiestruturadas, técnica de bola de neve, levantamento documental, fotodocumentação e questionário socioeconômico. Tal localidade específica apresenta uma convergência entre as múltiplas concepções da questão ambiental, a profissionalização do ecoturismo e a ressignificação discursiva do próprio espaço rural, possibilitando a observação de múltiplas percepções cognitivas da questão ambiental. O debate crítico a partir de Giddens permitiu a análise de quatro processos sociais de ressignificação no município de Brotas: a) O Rio Jacaré-Pepira; b) Do buraco ao atrativo turístico; c) Do Radical à Disneylândia e d) A Estrada do Patrimônio. Em síntese, a trajetória da dissertação procura debater sociologicamente que a questão ambiental não emerge na vida cotidiana de forma universal e normativa, mas eminentemente como percepção cognitiva vinculada à complexidade da cognoscência dos agentes.

A contemporaneidade aponta para uma nova concepção do risco. Passa-se de uma idéia de controle e racionalidade para uma idéia de incerteza e probabilidades. Essas transformações refletem no sistema do direito, que é obrigado a decidir e enfrentar os problemas da sociedade atual. A forma como as matrizes do direito têm lidado com o risco são objeto desta pesquisa. Diante desse contexto, apresenta-se o caso do avanço da tecnologia, mais precisamente o uso polêmico das células-tronco como uma questão que o direito deve responder. Reflexões sobre a incerteza e a contingência do uso dessas tecnologias serão feitas a fim de verificar o uso sistêmico do direito como modo de observar a complexidade envolvida na questão, utilizando-se, para isso do substrato oferecido pela teoria de Beck, Giddens e Luhmann. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-12T19:45:25Z No. of bitstreams: 1 Dissertacao Fernanda Busanello Ferreira.pdf: 1040294 bytes, checksum: 4551584dffb7869cc55f230346c9deb7 (MD5) / Made available in DSpace on 2014-05-12T19:45:25Z (GMT). No. of bitstreams: 1 Dissertacao Fernanda Busanello Ferreira.pdf: 1040294 bytes, checksum: 4551584dffb7869cc55f230346c9deb7 (MD5) / The contemporanity points with respect to a new conception of the risk. One transfers of an idea of control and rationality for an uncertainty idea and probabilities. These transformations reflect in the system of the right that is obliged to decide and to face the problems of the current society. The form as the matrices of the right has dealt with the risk is object of this research. Ahead of this context, the case of the advance of the technology, more necessarily is presented, the controversial use of the stem cells as a question that the right must answer. Reflections on the uncertainty and the contingency of the use of these technologies will be made in order to verify the sistemic use of the right as way to observe the involved complexity in the question, using for this the theory by Beck, Giddens and Luhmann.

A contemporaneidade aponta para uma nova concepção do risco. Passa-se de uma idéia de controle e racionalidade para uma idéia de incerteza e probabilidades. Essas transformações refletem no sistema do direito, que é obrigado a decidir e enfrentar os problemas da sociedade atual. A forma como as matrizes do direito têm lidado com o risco são objeto desta pesquisa. Diante desse contexto, apresenta-se o caso do avanço da tecnologia, mais precisamente o uso polêmico das células-tronco como uma questão que o direito deve responder. Reflexões sobre a incerteza e a contingência do uso dessas tecnologias serão feitas a fim de verificar o uso sistêmico do direito como modo de observar a complexidade envolvida na questão, utilizando-se, para isso do substrato oferecido pela teoria de Beck, Giddens e Luhmann. / The contemporanity points with respect to a new conception of the risk. One transfers of an idea of control and rationality for an uncertainty idea and probabilities. These transformations reflect in the system of the right that is obliged to decide and to face the problems of the current society. The form as the matrices of the right has dealt with the risk is object of this research. Ahead of this context, the case of the advance of the technology, more necessarily is presented, the controversial use of the stem cells as a question that the right must answer. Reflections on the uncertainty and the contingency of the use of these technologies will be made in order to verify the sistemic use of the right as way to observe the involved complexity in the question, using for this the theory by Beck, Giddens and Luhmann.

Syftet med studien har varit att undersöka kvinnors upplevelse av otrygghet. Detta genom frågeställningar som berör otrygghetens uppkomst, kvinnornas emotioner och handlande i otrygga situationer. Ett hermeneutiskt och kvalitativt synsätt har använts med en abduktiv ansats. Tio kvinnliga studenter på Linköpings universitet har intervjuats med hjälp av semistrukturerade intervjuer och foto-elicitering. Analysstrategin som använts är tematisk analys, vilket lett till ett resultat med fyra teman - yttre faktorer, emotioner, handlade och rutiner. Alltifrån mörker och ensamhet till uppfostran och medier påverkar upplevelsen av otrygghet, visar resultatet. Emotioner som uppstår i otrygga situationer är exempelvis stress, rädsla och oro. Dessa kan sedan vara drivmedlet till att kvinnorna handlar på ett visst sätt, exempelvis går fortare. Vissa delar av handlandet är dessutom rutiner. Sist visar resultatet att kvinnors otrygghet reproduceras genom handlande, men även genom språk och medier. Genom en figur visas det hur otrygghet kan härledas och förstås. / The purpose of this study has been to examine women’s feeling of insecurity. It has been done through questions concerning the occurrence of insecurity, women’s emotions and acting in unsafe situations. A hermeneutic and qualitative approach has been used with an abductive approach. Ten female students from Linköping University have been interviewed through semistructured interviews and photo-elicitation. The analysis strategy used is thematic analysis, which has led to a result and a figure with four themes - external factors, emotions, actions and routines. Everything from darkness and loneliness to upbringing and media affect the experience of insecurity, the result shows. Emotions that arise in unsafe situations include stress, fear and anxiety. These can be the driving force for women to act in a certain way. Some parts of their actions are also routines. Finally, the results show that women's insecurity is reproduced through actions, but also through language and media.

This is an exploratory study of women’s childbearing decisions and outcomes in non-medically indicated cesarean section childbirths (CS). Focusing on the structure-agency dichotomy, the research is guided by Anthony Giddens’ theory of structuration used in the context of the medicalization framework in order to analyze elements of personal choice and medical jurisdiction in childbearing methods. Quantitative analysis of secondary data and a thematic content analysis of Internet forums are conducted in order to analyze women’s perceptions of autonomy and constraint in their childbearing decisions and outcomes. The findings suggest that the polarization between second- and third wave feminist critiques on medical intervention in childbirth, and between structure and agency, impede our understanding of the complex phenomenon. Applying structuration theory to the medicalization framework helps to work through this polarization, further lending support to third-way feminism.

Denna uppsats undersöker maktförhållandena i böckerna En piga bland pigor av Ester Blenda Nordström och Ett pennskaft som piga av Bonn i Taninge. Som metod och analysverktyg används intersektionellt perspektiv med utgångspunkt från de tre kategorierna kön, klass och funktionalitet. Vidare diskuteras maktförhållandena utifrån socialt- och genuskritiskt perspektiv för att spegla kvinnors och mäns villkor i det tidiga 1900-talets Sverige. Sammantaget visar litteraturanalysen att Ester Blenda Nordström besitter en maktposition även om hon utger sig för att vara en piga bland pigor. Den historiska kontexten som böckerna är skrivna i kännetecknas av modernitet och nationalskapande, och Ester Blenda Nordström blir rollmodell för den nya kvinnan som tar sig in på manliga domäner och kämpar för kvinnans rätt och jämlikhet i samhället.