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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 121 to 128 of 128 (0.044 seconds)| 121 |
"Deutsche Kultur" und Werbung / Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945Schug, Alexander 20 April 2010 (has links)
Die Arbeit präsentiert die Geschichte der modernen Wirtschaftswerbung in der ersten Hälfte des 20. Jahrhunderts und zeigt, dass Werbung trotz kultureller Barrieren die Alltagswelten der Deutschen kolonialisierte und Einfluss auf die „deutsche Kultur“ nahm. Die Arbeit zeigt, dass das Konstrukt der „deutschen Kultur“ nicht ausschließlich durch die bürgerliche Hochkultur definiert wurde, sondern zunehmend auch durch Einflüsse der Konsumkultur bestimmt war. Die Bilderwelten der Werbung prägten nationale Ikonen, schufen (bspw. durch Leuchtwerbung) modifizierte "Oberflächen" und Raumwahrnehmungen, ebenso wie die Logik der Marktdifferenzierung und des Marketing soziale Interaktionen als auch die politische Kommunikation (Hitler als Marke) zu bestimmen begann. Diese Entwicklung verlief nicht konfliktfrei. Sowohl die Debatten über Werbung als auch die direkte Konfrontation zwischen Kulturkritikern und Werbern verdeutlichen den massiven Zusammenprall zweier Mentalitäten, die den Konflikt von traditionellem zünftigem Denken, hochkultureller Repräsentation sowie einer vermeintlich authentischen Ästhetik des Inhalts auf der einen Seite und einer "Welt des Scheins" und einer Ästhetik der äußeren Form auf der anderen Seite hervortreten ließ. In dieser Debatte spielte eine Frage eine zentrale Rolle: inwieweit Kapitalismus, Marktwirtschaft, Konsum und die Ästhetik der modernen Lebenswelt mit ihrer spezifischen (werblichen) Oberflächenstruktur mit Vorstellungen "des Deutschen" zu vereinbaren waren. / This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon “German culture”. The work shows that the construct of “German culture” was not only defined by bourgeois high culture, but rather increasingly by factors from consumer culture. The imagery of advertising shaped national icons, created modified “surfaces” (for example, through illuminated ad media) and perceptions of space. Likewise, the logic of market differentiation and marketing began to determine social interactions as well as political communication (Hitler branding). This development did not progress without conflict: Debates surrounding both advertising as well as the direct confrontation between cultural critics and advertisers make clear that there was a massive collision between two mentalities. This allowed a conflict to emerge between traditional, guild thinking, high cultural representations and a putatively authentic aesthetics of content, on the one hand, and on the other hand, a “world of appearances” and aesthetic of the exterior form. One question in particular played a central role in this debate, namely: the extent to which capitalism, the market economy, consumption and the aesthetics of the modern Lebenswelt with its specific (commercial) texture were in accord with ideas of “Germanness.”
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Die "Fiedler-Debatte" oder Kleiner Versuch, die "Chiffre 1968" von links ein wenig auf-zuschreibenWalther, Danny 19 November 2010 (has links) (PDF)
Ausgehend von der sog. "Fiedler-Debatte" des Jahres 1968, eine jener Auseinandersetzungen über Formen und Inhalte, Aufgaben und Möglichkeiten von Literatur, Kunst und deren Kritik, wie sie im Umkreis des Annus mirabilis so häufig wie heftig geführt worden sind, unternimmt diese Arbeit auf rund 340 Seiten den Versuch, mit (nicht nur) diskursanalytischen Methoden das in der "Chiffre 1968" besonders virulent gewordene Spannungsverhältnis zwischen Kunst, Literatur und Ästhetik auf der einen und den vielfältigen Politisierungstendenzen auf anderen Seite mikrologisch auf-zuschreiben und mit Blick auf eine ganze Reihe verschiedener Bezugspunkte und -ebenen zu erklären (z.B. bezüglich genereller Kunst- und Ästhetikvorstellungen innerhalb der (Neuen) Linken, hinsichtlich der Aufarbeitung der deutschen NS-Vergangenheit, der Auseinandersetzung mit Antiamerikanismus usw.) Dabei rücken nicht nur die vielfältigen, nicht selten geradezu antagonistisch auftretenden "deutschen" Revolte-Ansätze "um '68", sondern auch Gemeinsamkeiten und Unterschiede zu zeitgleichen Tendenzen und Debatten in den USA in den Fokus. Die umfangreiche Analyse der ebenso vielen wie vielschichtigen Ebenen der "Chiffre 1968" zeigt, dass von einem "1968"oder "den 68ern" nirgends Rede sein kann.
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Die "Fiedler-Debatte" oder Kleiner Versuch, die "Chiffre 1968" von links ein wenig auf-zuschreibenWalther, Danny 24 September 2007 (has links)
Ausgehend von der sog. "Fiedler-Debatte" des Jahres 1968, eine jener Auseinandersetzungen über Formen und Inhalte, Aufgaben und Möglichkeiten von Literatur, Kunst und deren Kritik, wie sie im Umkreis des Annus mirabilis so häufig wie heftig geführt worden sind, unternimmt diese Arbeit auf rund 340 Seiten den Versuch, mit (nicht nur) diskursanalytischen Methoden das in der "Chiffre 1968" besonders virulent gewordene Spannungsverhältnis zwischen Kunst, Literatur und Ästhetik auf der einen und den vielfältigen Politisierungstendenzen auf anderen Seite mikrologisch auf-zuschreiben und mit Blick auf eine ganze Reihe verschiedener Bezugspunkte und -ebenen zu erklären (z.B. bezüglich genereller Kunst- und Ästhetikvorstellungen innerhalb der (Neuen) Linken, hinsichtlich der Aufarbeitung der deutschen NS-Vergangenheit, der Auseinandersetzung mit Antiamerikanismus usw.) Dabei rücken nicht nur die vielfältigen, nicht selten geradezu antagonistisch auftretenden "deutschen" Revolte-Ansätze "um ''68", sondern auch Gemeinsamkeiten und Unterschiede zu zeitgleichen Tendenzen und Debatten in den USA in den Fokus. Die umfangreiche Analyse der ebenso vielen wie vielschichtigen Ebenen der "Chiffre 1968" zeigt, dass von einem "1968"oder "den 68ern" nirgends Rede sein kann.
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Confronting eternity : strange (im)mortalities, and states of undying in popular fiction.Bacon, Edwin Bruce January 2014 (has links)
When the meritless scrabble for the bauble of deity, they ironically set their human lives at the “pin’s fee” to which Shakespeare’s Hamlet refers. This thesis focuses on these undeserving individuals in premillennial and postmillennial fiction, who seek immortality at the expense of both their humanities, and their natural mortalities.
I will analyse an array of popular modern characters, paying particular attention to the precursors of immortal personages. I will inaugurate these analyses with an examination of fan favourite series
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Pier Vittorio Tondelli: Letteratura Minore e Scrittura dell'Impegno SocialeGastaldi, Sciltian 20 March 2014 (has links)
Abstract
This thesis illustrates the social engagement in the literary writings of Pier Vittorio Tondelli, an Italian gay author whose works have been described by many Catholic, Materialists, and gay critics as frivolous and disengaged. The dissertation summarizes the mutation of the Italian literary concept of impegno from Neorealism to Postmodernism, through a selection of the texts of Elio Vittorini, Italo Calvino, Franco Fortini, Pier Paolo Pasolini, Leonardo Sciascia, and Umberto Eco. It shows how Tondelli’s interpretation of the role of the writer falls within the definitions given by Calvino and Eco. Moreover, the thesis demonstrates that Altri libertini and Pao Pao satisfy the characteristics of littérature mineure established by Gilles Deleuze and Felix Guattari, though Tondelli’s oeuvre is socially engaged instead of being politically engaged because of his lack of a political ideology. The dissertation highlights the core of Tondelli’s social commitment in his passionate defense of the outcasts in: Altri libertini where drug addicts, homosexuals, transsexuals, and bums are the protagonists; Pao Pao where a group of gay soldiers is described in its grotesque and camp attempt to “homosexualize” their barrack; Rimini where the Riviera Adriatica is portrayed as a place where everyone passes by and no one belongs; Camere separate through the love story of a gay couple in which one partner has to survive his lover’s death, due to an illness that is demonstrated in this thesis to be AIDS, while fighting against the homophobia of their families, institutions, society, and religion. Most of Tondelli’s socially excluded characters are introduced to the reader through an internal homodiegetic point of view. Another important component of Tondelli’s impegno is his open defense of both pop-culture and counter-cultures: gay, hippies, rockers, experimental theatre, street artists and alternative radio, which are central in all his writings.
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Pier Vittorio Tondelli: Letteratura Minore e Scrittura dell'Impegno SocialeGastaldi, Sciltian 20 March 2014 (has links)
Abstract
This thesis illustrates the social engagement in the literary writings of Pier Vittorio Tondelli, an Italian gay author whose works have been described by many Catholic, Materialists, and gay critics as frivolous and disengaged. The dissertation summarizes the mutation of the Italian literary concept of impegno from Neorealism to Postmodernism, through a selection of the texts of Elio Vittorini, Italo Calvino, Franco Fortini, Pier Paolo Pasolini, Leonardo Sciascia, and Umberto Eco. It shows how Tondelli’s interpretation of the role of the writer falls within the definitions given by Calvino and Eco. Moreover, the thesis demonstrates that Altri libertini and Pao Pao satisfy the characteristics of littérature mineure established by Gilles Deleuze and Felix Guattari, though Tondelli’s oeuvre is socially engaged instead of being politically engaged because of his lack of a political ideology. The dissertation highlights the core of Tondelli’s social commitment in his passionate defense of the outcasts in: Altri libertini where drug addicts, homosexuals, transsexuals, and bums are the protagonists; Pao Pao where a group of gay soldiers is described in its grotesque and camp attempt to “homosexualize” their barrack; Rimini where the Riviera Adriatica is portrayed as a place where everyone passes by and no one belongs; Camere separate through the love story of a gay couple in which one partner has to survive his lover’s death, due to an illness that is demonstrated in this thesis to be AIDS, while fighting against the homophobia of their families, institutions, society, and religion. Most of Tondelli’s socially excluded characters are introduced to the reader through an internal homodiegetic point of view. Another important component of Tondelli’s impegno is his open defense of both pop-culture and counter-cultures: gay, hippies, rockers, experimental theatre, street artists and alternative radio, which are central in all his writings.
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A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and HealingStasko, Carly 14 December 2009 (has links)
This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a culture jammer, educator and cancer survivor to illustrate my original vision of a ‘holistic media literacy pedagogy’. This research reflects on the emergence and impact of holistic media literacy in my personal and professional life and also draws from relevant interdisciplinary literature to challenge and synthesize current insights and theories of media literacy, holistic education and culture jamming.
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A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and HealingStasko, Carly 14 December 2009 (has links)
This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a culture jammer, educator and cancer survivor to illustrate my original vision of a ‘holistic media literacy pedagogy’. This research reflects on the emergence and impact of holistic media literacy in my personal and professional life and also draws from relevant interdisciplinary literature to challenge and synthesize current insights and theories of media literacy, holistic education and culture jamming.
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