本論文主要目的在探討，工作十年以上之在職中生代優秀之專業主播，受過高等教育，在新聞界有一定之定位，為什麼選擇轉職？轉職的真正原因為何？本文研究目的有三： 一、瞭解電視新聞主播轉職原因； 二、探討哪些內部因素與外部因素導致主播轉職； 三、分析主播轉職後之斷層危機。 在瞭解內部因素與外部因素為何後，分析新聞主播在目前職場環境是否面臨斷層危機，接下來，造成轉職的主要動機。因此本研究發現如下： 一、轉職主播對媒體生態環境感到失望； 二、內部因素與外部因素的不認同： (一)外部因素：組織因素的介入 (二)內部因素：自我價值認同不夠 三、實務界的危機：中生代主播式微造成主播界的斷層與人才流失。 本研究係透過深度訪談法，訪問五位已轉職主播與兩位在職主播，進而得到上述研究發現。 / The purpose of the subject is to study the real reason why the anchors of TV news reporter who are with higher education and have settled down in the News Field for more than ten years, and decided to redirect their careers to something else? There are three approaches: 1.Understanding the circumstances of transferring 2.Researching the internal and external factors 3.Analyzing the risk of changes and challenges In light of internal and external concerns, it is the issue that we are confronting against with whether there is a supply shortage in the profession of Anchorpersons and the current working conditions of the press; subsequently , if might also cause the Anchorpersons’ career transformation. The followings are the disclosures: 1.The disappointment of media behavior and environment 2.The disagreement between internal and external system exchanges: (1) Outside factor: functional involvement (2) Inside factor: higher self-value 3.The risk of system construction: The disconnection and skill lost in the middle generation of the prime anchors in the TV news field. The above result comes from a constructive interview to five news reporters who have been transferred to the other business fields as well as two from the current news anchors.

Submitted by Fernando Antonio Rodrigues Monteiro (fermont@centroin.com.br) on 2018-01-25T22:42:59Z No. of bitstreams: 1 Fernando Monteiro - Fatores que dificultam a transferência do conhecimento em empresas multinacionais.pdf: 1303267 bytes, checksum: d5876a3fddc19ed42be63f8327b1ee41 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-02-01T12:46:57Z (GMT) No. of bitstreams: 1 Fernando Monteiro - Fatores que dificultam a transferência do conhecimento em empresas multinacionais.pdf: 1303267 bytes, checksum: d5876a3fddc19ed42be63f8327b1ee41 (MD5) / Made available in DSpace on 2018-02-08T16:21:27Z (GMT). No. of bitstreams: 1 Fernando Monteiro - Fatores que dificultam a transferência do conhecimento em empresas multinacionais.pdf: 1303267 bytes, checksum: d5876a3fddc19ed42be63f8327b1ee41 (MD5) Previous issue date: 2017-11-28 / Objective - Despite the strategic importance of knowledge transferring in multinational companies, several barriers make it difficult to implement in practice, reducing the competitive advantage of the organization. This research seeks to study the barriers associated to the transferring of knowledge in an effective and sustainable way among the subsidiaries of a multinational company. Methodology - For the accomplishment of this work a bibliographical research was carried out in search of theoretical references regarding the barriers for the transfer of knowledge in multinational companies. Based on this theoretical framework, a qualitative field research has been done with the selection of interviewees through the non-probabilistic method of convenience. For the analysis of the qualitative research results, the content analysis method was used. Results - The content analysis of the research responses not only corroborated most of the barriers for knowledge transferring identified in the theoretical framework, but also revealed two new categories barriers emerging from the field research: Differences between Generations and Competencies of the Knowledge Multiplier. Limitations - This research was based on the qualitative method, which due to its nature, presents some limitations: it is not possible to generalize and the existence of bias of the interviewees. In addition, the qualitative research presents operational characteristics that result in a small number of sample units, whose criterion is described as recognizing the existence of intentionality. Applicability of work - The barriers to knowledge transferring described in this paper provide an understanding of this subject for managers to evaluate their current practices and identify the points of improvement in knowledge management activities. Originality - This research provided the opportunity to create the construct that correlates the 12 assumptions of barriers to knowledge transfer described in the strategy and management literature in five dimensions, in a logical and grounded manner. / Objetivo – Apesar da importância estratégica da transferência do conhecimento em empresas multinacionais, várias barreiras tornam difícil a sua implementação na prática, reduzindo a vantagem competitiva da organização. Esta pesquisa busca estudar as barreiras associadas à transferência do conhecimento de forma efetiva e sustentável entre as subsidiárias de uma empresa multinacional. Metodologia – Para a realização deste trabalho foi realizada uma pesquisa bibliográfica em busca de referências teóricas a respeito das barreiras para a transferência de conhecimento em empresas multinacionais. Com base neste referencial teórico, foi realizada uma pesquisa de campo qualitativa com a seleção de entrevistados através do método não probabilístico por conveniência. Para a análise dos resultados da pesquisa qualitativa foi utilizado o método de análise de conteúdo. Resultados – A análise de conteúdo das respostas da pesquisa não só corroborou a maioria das barreiras para a transferência do conhecimento identificadas no referencial teórico, como também revelou duas novas categorias de barreiras emergentes da pesquisa de campo: Diferenças entre Gerações e Competências do Multiplicador do Conhecimento. Limitações – Esta pesquisa teve como base o método qualitativo, que, por sua própria natureza, apresenta algumas limitações: não é possível a sua generalização e a existência viés dos entrevistados. Além disto, a pesquisa qualitativa apresenta características operacionais que resultam em um número pequeno de unidades de amostra, cujo critério é descrito como reconhecendo a existência de intencionalidade. Aplicabilidade do trabalho – As barreiras para a transferência do conhecimento descritas neste trabalho proporcionam a compreensão deste assunto para os gestores avaliarem as suas práticas atuais e identificarem os pontos de melhoria nas atividades de gestão do conhecimento. Originalidade – Esta pesquisa proporcionou a oportunidade da criação do constructo que correlaciona os 12 pressupostos de barreiras para a transferência de conhecimento descritas na literatura sobre estratégia e gestão em cinco dimensões, de forma lógica e fundamentada.

Made available in DSpace on 2016-06-02T19:51:57Z (GMT). No. of bitstreams: 1 4809.pdf: 1977399 bytes, checksum: 2da34c0f770d1a13eee03a5663bb0ca2 (MD5) Previous issue date: 2012-11-09 / In recent years the possibility of incorporating the process of Learning Organizational (LO) during the life cycle of projects has been drawing the attention of scholars. However, there are few studies that analyze the subject in a practical and deeper way. The traditional studies try to consider and discuss the learning after the project more accurately due to its wide use in the business world. Nevertheless, the learning process may also occur during the projects when stimulated by mechanisms that systematize the externalization of knowledge and by means that encourage the sharing and the transference of them between projects team. Structured by means of a research action, this dissertation collaborate with the expansion of the knowledge about the subject investigating and improving actions that promote the practice of learning organizational during the development of projects in a medium-sized Consulting Engineering company from the civil construction sector located in the metropolitan region of São Paulo. The actions are guided aiming to promote the transference of explicit knowledge (technical documents and reports), the reuse of the learning from their own experiences and past history (tacit knowledge) and the systematic problem solving. The implemented actions were incorporated in the procedures of the Quality Management System of the Company and, from trainings, observations and informal and formal evaluations (internal and external audits) it was possible to point opportunities of improvements to reinforce the process of organizational learning during the development of projects. The research revealed that the transference of knowledge generated in documents, reports and technical studies to other projects is not effective in organizational level, being a lot more employed among the project coordinators with more length of service that know a larger number of projects performed or ongoing. In the other hand, despite the tacit experiences developed by the people (own experiences), the learning occurs when the coordinator of a project compulsorily identifies and registers in a Project Execution Plan (PEP) the similar developed or developing contracts in the company, interrelating them with the people involved in these contracts. Following the process, the plan is disclosed to the team members of this coordinator, which consult those people. The generation of knowledge provided by the dynamic of systematic problem solving appears as incipient because, in the consulting engineering, a lot of factors hinder the capture of this knowledge in the form of register for later reuse. Among these factors it is possible to mention: difficulty in determining the categories of problems that comprehend all the projects, imposition of the clients not to generate registers, hesitancy of the project coordinators to externalize the problems of the projects and, as a result, their reputations. / Nos últimos anos a possibilidade de incorporação do processo de Aprendizagem Organizacional (AO) durante o ciclo de vida de projetos (project) tem chamado a atenção de estudiosos. No entanto, têm-se poucos estudos que analisam o tema de maneira prática e mais profunda. Os estudos tradicionais tendem a considerar e discutir o aprendizado após o projeto com mais propriedade devido ao seu amplo emprego no mundo empresarial. Entretanto, o processo de aprendizagem pode ocorrer também durante os projetos quando estimulados por mecanismos que sistematizem a externalização de conhecimentos e por meios que favoreçam o compartilhamento e a transferência destes entre equipes de projetos. Estruturada por meio de uma pesquisa-ação, esta dissertação colabora com a expansão do conhecimento sobre o tema investigando e aprimorando ações que promovam a prática da aprendizagem organizacional durante o desenvolvimento de projetos em uma empresa de Engenharia Consultiva do setor da construção civil, de médio porte e localizada na região metropolitana de São Paulo. As ações são pautadas no intuito de promover a transferência de conhecimentos explícitos (documentos e relatórios técnicos), o reaproveitamento das próprias experiências vivenciadas (conhecimento tácito) e a resolução sistemática de problemas. As ações implementadas foram incorporadas em procedimentos do Sistema de Gestão da Qualidade da Empresa e, a partir de treinamentos, observações e avaliações informais e formais (auditorias internas e externas) foi possível apontar oportunidades de melhorias para reforçar o processo de aprendizagem organizacional durante o desenvolvimento dos projetos. A pesquisa revelou que a transferência de conhecimento gerado em documentos, relatórios e estudos técnicos para outros projetos não é efetiva em nível organizacional, sendo mais bem praticada entre os coordenadores de projetos com mais tempo de casa e que conhecem maior número de projetos realizados ou em andamento. Por outro lado, a despeito das experiências tácitas desenvolvidas pelas pessoas (próprias experiências), o aprendizado ocorre quando o coordenador de um projeto obrigatoriamente identifica e registra em um Plano de Execução do Projeto (PEP) os contratos similares desenvolvidos ou em desenvolvimento na empresa, inter-relacionando-os com as pessoas envolvidas nestes contratos. Na sequência, o plano é divulgado para os membros da equipe deste coordenador, os quais consultam aquelas pessoas. A geração de conhecimentos proporcionada pela dinâmica de resolução sistemática de problemas apresenta-se como incipiente, pois, na engenharia consultiva, são muitos os fatores que dificultam a captura destes conhecimentos em forma de registros para posterior reuso. Entre esses fatores pode-se citar: dificuldade em delinear as categorias de problemas que abranjam todos os projetos, imposição dos clientes para a não geração de registros, receio dos coordenadores de projetos em externalizar os problemas dos projetos e, por consequência, suas reputações.

Esta tese tem como propósito o estudo da limitação dos poderes do controlador como mecanismo fundamental de proteção dos demais acionistas que integrem as companhias fechadas, sobretudo no contexto das operações de transferência de controle, nas quais é frequente que os minoritários fiquem impossibilitados de vender conjuntamente suas ações na mesma operação em que o controlador tiver transferido a sua participação a terceiros. A questão possui relevância na medida em que o art. 254-A da Lei das Sociedades por Ações (LSA Lei no 6404/1976) não cuida das companhias fechadas, e a obrigatoriedade da realização de oferta pública decorrente de alienação de controle nele prevista destina-se tão somente às companhias abertas. Na análise do assunto, discute-se a limitação dos poderes do controlador como o núcleo dos mecanismos de proteção das minorias, tendo em vista principalmente que as decisões nas companhias fechadas brasileiras são tomadas, como regra, por uma maioria estável, ficando os demais acionistas em uma posição de mera subordinação às decisões tomadas pelos controladores. É imperativo esclarecer que não se pretende assumir uma posição estanque de defesa dos minoritários, tampouco uma postura de ataque ao controlador. Ao revés, o verdadeiro desafio está em contrabalancear o legítimo poder conferido ao controlador, com os interesses dos minoritários. Para tanto, ao tema é conferido um tratamento de composição de interesses mediante o estabelecimento de limites aos poderes do controlador na exata medida necessária à proteção das minorias, sem, contudo, destronar o predomínio da maioria. Utilizam-se como fontes de pesquisa a literatura revisada nacional disponível em livros, periódicos, jurisprudência, decisões administrativas e na legislação pertinente ao tema. Na escassez de regulamentação substanciosa, complementa-se o estudo com teoria extraída da doutrina e da jurisprudência estrangeiras. / This thesis aims to study the limitation of the powers of the controller as a fundamental mechanism for the protection of the other shareholders that are part of the closely held companies, especially in the context of transfer of control transactions, in which it is common for minority remain unable to jointly sell their shares in the same transaction that the controller has transferred its equity interest to third parties. The matter is relevant as the article 254-A of Corporate Law (LSA Lei no 6.404/1976) does not regulate closely held companies, and the obligation to make public offering resulting from de transfer of control provided in such article is intended solely to publicly held companies. In analyzing the subject, it is discussed limiting the powers of the controller as the minority protection mechanisms core, especially in view of the fact that decisions in Brazilian closely held companies are taken, as a rule, by a stable majority, being the other shareholders in a position of mere subordination to the decisions taken by controllers. It is imperative to clarify that it is not intended to assume a standing position defending the minority, nor a posture of attack the controller. To the contrary, the real challenge is counterbalance the legitimate power given to the controller with the minority interests. Therefore, the subject is addressed in a sense of composition of interests by establishing limits to the powers of the controller in the exact extent necessary for the protection of minorities, without, however, dethrone prevalence of majority. As sources of research are used the national reviewed literature available decisions and pertinent legislation. In dearth of material rules, the study will be complemented with foreign doctrine and case law.

Abstract Payment industry is witnessing a fast transition from cash dominant era, to card payments and recently mobile payments. Sweden as one of the pioneer countries moving towards cashless society, has experienced quite fast transition thanks to it’s widespread internet access coverage and robust card payment infrastructure. During last few years there has been many mobile payment solutions launched to this market. As a result, some challenges and dynamics have emerged within the Swedish payment ecosystem. Different actors employed different strategies to secure and maintain their position within the ecosystem. This study aims to investigate the current status of power control within the ecosystem by using an extracted part of ARA framework to clarify how different established actors are reacting to this transition. What is more, conducted literature review for this study revealed that, there are few studies for the future of the payment industry and how the ecosystem should be responded to the current trend of moving toward mobile payments. As a result, by use of Configuration value for networks, this study managed to fine a gap which is, absence of a “Value Network” role within the ecosystem. The study suggests that concepts of value chain and value shops are no longer answering the demands of the market and thus, recommend the incumbents of the industry to create and fulfill the Value Network role, so that it could be used as a defense strategy against potential future industry disruption.

摘要 核心能力往往是企業在競爭激烈的商場中賴以生存之憑藉，然而環境變動程度劇烈使得各企業固有之核心能力面臨挑戰，學界紛以提出核心能力僵化、核心能力無效論來解釋此一現象。近來台商赴大陸投資之熱潮，從媒體工作者不斷提出不同標題如「該西進，亦或是上進」可見一斑。然而台商在台灣賴以競爭之核心能力，移轉至大陸後仍能保持其競爭優勢嗎？或是僅需因地制宜而稍加改變後，仍能發揮其效果？ 動態能力說由核心能力說演化而來，而因應環境之改變而迅速調整自身之核心能力乃動態能力說最為強調且關切者。而探討能力移轉模式的學說甚多，但多是考慮因應政治法律、社會文化、經濟，以及教育等因素而選擇不同的模式移轉。而對於經營知識因應環境的修正，本研究將調整方式分為「本質」的調整與「程序」的調整來作為區分其調整經營知識之依據。 本研究依據文獻整理之結論，以核心能力觀點與環境、時間變數提出動態能力之新定義。本研究認為，在母國企業的核心能力，因為母國企業至地主國設廠或合資，使得核心能力至地主國需要調整與修正，而造成核心能力的組成與發展都可能有所不同。此種因應環境而不斷改變組織之核心能力的過程，即為「動態能力」的概念。此種定義與過往學者所強調之不同在於時間變數之加入，能夠清楚看出過去之核心能力與修正後之核心能力其動態變化的過程，以補過往學者僅探討單一時點核心能力之不足。本研究以前往大陸投資之台商為個案探討對象，共計五個個案。個案進行之程序從該公司前往大陸投資之目的為起始，進而找出其在台灣之核心能力。而後，由能力移轉至大陸時，所需因應當地環境等因素之不同而修改的能力有若干、程度為何著手。最末者，將各公司因應當地環境所需新創之能力作一描述與探討。 本研究所探討之個案公司所前往大陸之目的幾乎都以成本為首要考量，其次以市場因素而前往投資者亦不在少數。分析各個案研究公司後，有以下命題：所欲移轉核心能力之技術知識複雜度、內隱程度愈高，能力移轉模式愈傾向直接投資。母公司對於投資之地主國公司所有權擁有程度愈高，能力移轉程度愈高。台商所前往地主國環境愈複雜、條件因素愈弱，以及地主國公司目標差異與母公司愈大者，該企業能力移轉修正與新創能力之程度愈高。地主國之生產條件因素愈差、支援與相關產業表現愈差、地主國對產品需求本質與母國差異愈大、地主國企業策略、結構，以及競爭狀態與母國差異愈大，能力移轉修正程度愈大。企業愈傾向內銷市場導向，需要在地主國創造新能力的傾向愈強。此外，本研究亦發現，企業因其處於產業價值鏈上位置之不同，將因而影響其前往地主國投資之動機。 本研究所提出之動態能力觀點，不僅適用於學術上之研究，亦能給予產業界些許建議。第一，由母國移往地主國之移轉模式是否與該企業核心能力之技術特質相對應。第二，對於地主國企業之所有權擁有程度是否與移轉模式之選擇相對應。第三，欲前往之區域其鑽石體系是否能提供該企業未來策略擬定之支持。第四，內銷導向之企業，對於法令之知曉程度需較外銷導向之企業靈通。第五，瞭解自身處於產業價值鏈之位置，並且對於企業本身所能提供之價值單元做一界定，使得赴大陸投資之動機與核心能力相互呼應與搭配。此外，本研究亦對後續研究之學者提出部分建議。第一，往後可針對企業單一核心能力（如生產能力）作動態能力之分析，可收專精且深入之效。第二，未來研究學者可接續探討能力移轉後，對地主國產業或企業之擴散效應。第三，研究可始自核心能力在母國之形成與背後之原因，如此可與移轉後能力需修正之原因相互對應，或許所研究出之成果，更值得產業界作為赴大陸投資前之參考。 / Abstract Core capabilities are the basic elements by which an enterprise could survive in the competitive business field. However, the violent variation of the environment makes the innate core capabilities of the enterprise face the challenge. Therefore, the academic community proposes “rigidity core capabilities” and “invalidity of core capabilities” to explain why the enterprises’ inability to face the variation of environment would occur. Nowadays, it has been a fever that more and more Taiwan’s entrepreneurs invest in Mainland China. The trend is also definitely revealed by the headline of the magazine such as “should we move westward to Mainland China or go forward by ourselves rooting in Taiwan?” Could core capabilities, which the enterprises implement in Taiwan, still sustain competitive advantages when transferring in Mainland China while transferred into local branches in Mainland China? Or is it possible that core capabilities may be transferred slightly to suit the measure to local conditions and could become more effective in the new region. The theorem of dynamic capabilities, evolving from core capabilities, highly emphasizes and deeply concerns that the ability of adjusting capabilities to fit in the variation of the environment. There are lots of debates over the capabilities transferring models, which is based on differences of the political, social, cultural, and educational factors. In an attempt to clarifying the modification path of business knowledge, this research adopts two business knowledge adjusting methods: nature modification and process modification. Basing on scholars’ concerning research documents, this research generates the new definition of dynamic capabilities: core capabilities, environment variations, and time variables. In this research, originally-existed core capabilities, with corporations investing in or joint ventures in the host countries, will be modified to adjusting into current circumstances. This process, which modified core capabilities of the organization to adopt different environments, is so-called “dynamic capabilities”. This definition could find out the process of the dynamic variation, which is from core capabilities in the past to modified ones. This research discusses those who invest in Mainland China and there are 5 cases totally. The analytic process of these cases is in a logical way. Starting from finding out the objective of investing in Mainland China and then look for theirs’ core capabilities in Taiwan. When transferring capabilities to Mainland China, Taiwan enterprises’ modified capabilities for fitting into the different environments would be found out. The last part, capabilities created for local conditions would be described and discussed. The objective of the 5 cases in this research all concerns about the cost and market issues. After analyzing these companies, we could obtain the proposition: if the complexity of technical knowledge of transferring core capabilities is higher, the tendency of transferring model would be direct investment; if the ownership of the investing company is higher, the level of transferring capabilities would be higher; if the environment of host country is more complex, the level of capabilities modified and created would be higher; if the performance of supporting and related industry is worse, the level of capabilities modified would be higher. Besides, the different places on the industry value chain would affect the objective of investing in host country. The dynamic capabilities perspective proposed by this research not only suits for academic community, but also could give some suggestion for industrial circles. First of all, is the transferring model highly related to the technical characteristic of core capabilities? Secondly, is the level of ownership of host enterprise highly related to transferring model? Thirdly, does the supporting and related industry of that area support enterprise’s future strategy? Fourthly, enterprises selling in the host country should learn more about the legal issues than exporting enterprises. Fifthly, to understand which place enterprises themselves are in the industry value chain and which value unit they could offer to fit in the objective of investing in Mainland China. Besides, this research also proposes some suggestion for future scholars. Firstly, they could analyze dynamic capabilities for the single core capability, such as production capabilities which are usually competitive advantages of Taiwan enterprises. Secondly, diffusing effect for host industry after capabilities transferring could be discussed. Thirdly, future researches could start from finding out the forming reason of core capabilities and then compare to the objective of investing in Mainland China. Therefore, the result would be more practical for Taiwan enterprises’ reference before investing in Mainland China.

知識經濟時代的來臨，代表知識早已經取代勞力、土地、資本，成為最重要的生產要素，而知識創造的具體果實就是智慧財產，此項無形資產占企業財產的重要性已遠超過有形資產。個人、企業和國家唯有專注在智慧財產的創造、保護、管理和運用上，方可成為知識經濟下的大贏家。 近年來，隨著人類科學知識與生活智慧的增長與演進，與人類日常生活和生命安全息息相關的生物醫學技術日益突破且其重要性與日俱增，國際間生技產業發展迅速，並帶領生技產業走向多元化的發展；除此之外，生技產業也是台灣兩兆雙星計畫中所追求的新興產業之一。然而，台灣在這股趨勢洪流中，整體生技產業的發展上並不蓬勃。歸根究柢，生技產業乃為典型的高附加價值、知識導向型產業，智慧財產的重要性不言可喻並且更加突顯。智慧財產如同其他企業資產一樣，需要善加管理與運用才能發揮其價值，若企業擁有大量之智慧財產，但對該智慧財產欠缺有效之管理運用，亦無法為公司創造任何價值。因此，如何為智慧財產尋求正確的運用管道，應是智慧財產所有人最為關心的議題。由於生物技術產業十分重視技術的掌握與應用，故本論文研究將焦點放在與技術知識保護有關的「專利授權與技術移轉」上，並特別針對屬於智慧財產行銷管理層面的策略進行探討。 《時代》雜誌年度風雲人物華裔科學家何大一曾說過要用人才賭生技，其需要的是什麼樣的人才?又該如何賭?本論文研究希望能提出相對應之見解，藉由個案研究方法分析找出台灣生技企業在「專利授權與技術移轉」上的策略思考邏輯，並更加釐清智慧財產行銷管理對產業發展影響的角色與位置。 由於台灣生物技術公司目前本身先天條件不佳且資源不足，無法透過商品化與產業化之智慧財產實施方式來創造最大利益，因此透過智慧財產交換方式乃是其最佳模式，而考量相關環境條件後，其中又以「專利授權與技術移轉」為最具經濟效益且最可能成功之智慧財產商業模式與型態，因此本論文研究便針對此方面進行深入探討，以提供產業後續發展之參考借鏡。 本論文研究目的包括：1.探討推動台灣生物技術產業公司發展過程中，考量「專利授權與技術移轉」的重要因素。2.瞭解台灣生物技術產業公司目前在「專利授權與技術移轉」方面的運作機制。3.介紹台灣生物技術產業公司之指標性個案，分析其智慧財產行銷策略，歸納其關鍵成功因素，以茲其他業者參考。4.了解智慧財產行銷策略的核心結構，提出智慧財產行銷策略規劃上的建議。5.綜合研究結果，提出對台灣生物技術產業公司「專利授權與技術移轉」策略之建議，並分析該產業之潛在問題與可能限制。 本論文研究提出理論強調台灣生物技術產業公司必須考量智慧財產行銷的六大要素(6P)，以『主導產業鏈』、『控制價值鏈』、『分配供應鏈』等三鏈為目標，因而決定採取「專利授權與技術移轉」之正確的智慧財產商業模式後，站在目標被授權人的立場思考，透過「策略九說」來作檢驗，以找出最適合的智慧財產行銷之執行策略，並在執行時確實考量組織行銷之特性。 本論文研究方式採用個案研究法以及質化研究法，獲得以下結論： 1. 「專利授權與技術移轉」必須著重於專利品質，以更貼近產業與市場需求，進而強化技術移轉之成效。 2. 「專利授權與技術移轉」是屬於相當複雜且專業性高的領域，與市場互動至關密切。 3. 任何產業的任何公司當其智慧財產行銷策略之方向目標正確，且手段方法合理，則成功便是可以預期的。 4. 一旦擬定正確的智慧財產行銷策略，則後續的執行力，便成為是否成功之唯一重點。 / The coming of Knowledge-based Economy Era indicates the fact that knowledge had taken the place of labor, land and capital to become the most important production factor. The results of knowledge creation are Intellectual Property (IP). The Intangible Assets are much more important than Tangible Assets for industries in nowadays. It becomes crucial for individuals, industries, and countries to achieve success in the Knowledge-based Economy Era to concentrate on the creation, protection, management and application of intellectual property. In the recent years, because of the developments of scientific knowledge and life wisdom, the progress and importance of the biomedical technology which closely related to human life and safety advances rapidly. Besides, the biotechnology industry is also one of the booming industries of Taiwan “Two Millions, Two Stars” projects. However, the Taiwan Biotechnology Industry does not follow the trend well. The biotechnology industry is a typical high value added and knowledge oriented industry, and the importance of IP is much more distinct. Same as other corporation’s property, intellectual property needs to be managed and put to use well to manifest its value. If a corporation owns a lot of IP without effective management and application, none value or benefit will be produced for the corporation from the IP. Therefore, for the IP owner, how to find out the correct application ways of IP will be the most important concern. Since technology familiarity and application is a highly emphasized issue for biotechnology industry, this study will focus on the technology knowledge protection concerning “Patent Licensing and Technology Transferring,” especially on the IP Marketing Management Strategy. David Ho, a Chinese American scientist and the Man of the year 1996 of “Time” magazine, once said that “we have to bet on biotechnology with talents”. The question is what talents are needed, and how to bet? This study aims to provide some corresponding thoughts and find out the strategy of “Patent Licensing and Technology Transferring” for Taiwan biotechnology corporation through case study. Furthermore, the study will manifest how IP Marketing Management will influence industry development. Due to the immature company structure and small business size of Taiwan biotechnology corporations, these corporations are unable to create the best profit through IP commercialization or industrization. Thus, the best model for them will be through IP Exchange and the “Patent Licensing and Technology Transferring” will be the most effective and feasible IP Business Model given the conditions of Taiwan biotechnology industry. This thesis will concentrate on this aspect and provide advices for industrial developments. The purposes of this study include: a. the important factors and the significnace of “Patent Licensing and Technology Transferring” in the promotion of Taiwan biotechnology corporation development; b. the current mechanism of “Patent Licensing and Technology Transferring” of Taiwan biotechnology corporation; c. a case study of Taiwan biotechnology corporation, including the IP Marketing Strategy analysis and the key successful factors as reference for other corporations; d. the core structure of IP Marketing Strategy and IP Marketing Strategy planning; and e. strategy suggestions for “Patent Licensing and Technology Transferring” and the potential problem analysis of the industry to Taiwan biotechnology corporation. This study proposes that the Taiwan biotechnology corporation must put the 6P factors of IP Marketing into consideration and target to dominate Industry Chain, to control Value Chain, and to allocate Supply Chain. They should also take the correct IP Business Model of “Patent Licensing and Technology Transferring”, and then think in the position of the targeted licensee through the examination of “9 Theories of Strategy” to find out the most suitable IP Marketing strategy. They should also take the characteristics of “Organizational Marketing” into consideration in practice. This study comes to the conclusions below with case study and qualitative methods: a. The quality of patents is always important in “Patent Licensing and Technology Transferring” to meet the industry and market demand and thus to reinforce the technology transferring achievement. b. “Patent Licensing and Technology Transferring” is complicated, highly professional and closely related to the market. c. The success of any corporation of any industry lies on a correct IP Marketing Strategy and a legitimate method. d. Once the correct IP Marketing Strategy is settled, the only key factor to success will be how to enforce the strategy.

Detta examensarbete genomfördes våren 2013 på Karlstads universitet där TD Rail & Industry i Västerås stod som uppdragsgivare. Projektet innefattade att kartlägga nuvarande omlastningslösningar av enhetslaster mellan järnvägstransporter och vägtransporter, och utarbeta en konceptuell omlastningslösning med fokus på att öka järnvägstransporternas flexibilitet gentemot vägtransporterna. Där vikten lades på att utarbeta ett välarbetat helhetskoncept. Projektet genomfördes med designprocessen som grund och innehöll bland annat momenten; förstudie, kravspecificering, idégenerering, konceptval m.m. Resultatet blev en vidareutveckling av det redan befintliga systemet CCT som bygger på horisontell överföringsteknik och möjliggör därför omlastning av enhetslaster direkt under kontaktledning. Skillnaden mellan RES och CCT är att man tagit bort ombyggnationen av tågvagn och lastbilschassi, som var en av CCTs stora svagheter, genom två hydrauliska ”teknikplattor”. Tack vare detta tillsammans med sin låga investeringskostnad/driftkostnad öppnar RES nya möjligheter för omlastning på fler strategiska punkter direkt utmed järnvägsnätet och därmed ökar järnvägstransporternas flexibilitet. Som vidareutveckling av RES föreslås ett samarbete med CCT där man initialt utför mer detaljerade beräkningar på teknikplattorna. / This Bachelor of Science thesis was carried out in spring 2013 at Karlstad University for a company called TD Rail and Industry placed in Västerås, Sweden. The project included mapping of current transferring solutions of unit loads between railway and road transports, and the development of a conceptual transferring solution with the focus to increase the flexibility of the railway transport. The importance was to develop a well-made overall concept rather than small detailed parts of it. The project followed the design process methodology and included parts like: pre-study, requirements specification, idea generation, concept selection etc.The result was a further development of an already existing system called CCT based on horizontal transferring technology and therefore allow transferring of units directly under the overhead contact line. Thanks to this, together with its low investment / operating costs RES opens new opportunities for additional strategic transferring places along the railway, thereby increasing the flexibility of rail transports. The difference between RES and CCT is that you no longer need to rebuild the railway cars or the truckchassis , which was one of CCTs major weaknesses, instead the lifting mechanism is replaced by two hydraulic "technique plates". As a further development of the RES a partnership with CCT is proposed.

在經濟全球化的後金融危機時代中，技術財產權的交易對於推動產業升級，推動新產品及市場發展和進一步推動技術移轉成對現實生產力仍然具有重要市場貢獻的實際意義。不斷豐富技術財產權交易的商業化方法及流程後充分發揮技術財產權交易在市場的領先及先發地位。本研究著重在技術移轉的成功關鍵因素之研究，所以會同時考量到技術應用、市場需求及供應鏈等方面的議題。另外，政府研究機構與企業間的技術移轉對其本身經營成效均是相當重要。對企業而言，此類型的技術移轉已成為其獲取新型技術的重要來源。對政府研究機構而言，政府研發投資的成效係決定於研發成果能否有效地移轉廠商。本研究主要以研究機構之一工業技術研究院技術移轉為主。研究對研究機構及企業而言，進行技術移轉的主要關鍵成功因素為何?研究有以下四個發現;(1)技術移轉業務牽涉層面廣泛、涵蓋多樣專業，包括技術、法律、管理、財務等，宜達到認知一致及雙方資訊回饋的情形下，一定要和對方保持在高頻率溝通。(2)技術移轉需要整合各方資源，所以為了使技術移轉時技術接受者方的技術達到同一個技術水平的情況下，研究機構應為對方隨時準備。(3)雙方背景的懸殊，會影響技術移轉績效;研究機構在避免開發出不符合市場競爭力的商品的情況下，研究機構應一開始就著手彌補這差異。(4)市場變化多端，建議甚至技術移轉期後，仍然應強化後續與企業在技術商品化的互動來因應市場在不同階段的變化。 關鍵字： 技術移轉、研究機構、技術商業化、新產品開發、成功關鍵因素。 / In the age of post global economy financial crisis, trading of intellectual properties still have real meanings to the market in pushing new products, developing new markets and further pushing technology transfer into producible. After continuous refining IP trading methodologies and processes, business entities will become leaders in their markets. This research will focus on success factor in technology transfer with topics in technology applications, market demand and supply chains. Moreover, we will discuss important factors in technology transfer between government research institutions and private enterprises. For private enterprises, it is an important source of obtaining new technology. For government research institutions, performance of the government research investment is determined by whether the result of research and development can be successfully transferred to private enterprises. In this research, we will be mainly discussing technology from Industrial Technology Research Institute in Taiwan. In this research, the author will discuss four main findings in key successful factors in technology transfer between the government research institution and private enterprises. (1) Technology transfer is very involved in many aspect of business including research and development, law, management and finance, etc. It is best to keep good communication between both entities to reach a common consensus and to keep good feedback. (2) Resources from both entities have to be integrated in the process of technology transfer. Therefore, the research institution have to be prepared to have a plan of support for private enterprises to reach the same technology level. (3) Difference in background knowledge between both entities will have impact in technology transfer performance. In the beginning, the research institution have to prepare to remedy this difference in recognition to prevent developing a product that is not competitive in the market. (4) Market changes fast. The research institution should reinforce interaction between itself and private enterprises in technology commoditization and responds to difference phase of product development and market development. keyword : technology transferring, research institution, technology commercialization, new product development, critical success factor.

Poor decision making among clinicians to transferring human immune deficiency virus (HIV) patients into second-line antiretroviral therapy (ART) has led to an increase in morbidity and mortality to people living with HIV (PLHIV). No clear barriers are known for clinicians not switching their patients. This is a descriptive qualitative research aimed to discover obstacles that influence clinicians' decision making to transferring patients into second-line ART despite higher level resistance to first-line ART. The researcher applied a participatory action research framework to solve the identified barriers with clinicians. Using the research questions the researcher explored reasons, perceived barriers and enabling factors for clinicians delay in making decision to transferring HIV patients into second-line ART. In-depth semistructured interviews were conducted with 30 participants. Six thematic areas (a) clinicians' capacity to diagnose treatment failure, (b) laboratory investigations, (c) availability, access, and tolerability to second-line ART, (d) clinicians' perceptions on ARV medicines, (e) clients' readiness for ARV medicines, and (f) adherence and retention to ARV medicines were analysed using STATA. Readiness, adherence and retention to ART, knowledge, competence and experience on ART , lack of viral load testing, and shortage of second-line ART were the common major barriers for clinicians in determining transferring patients into second-line ART. The government of Tanzania should acknowledge and create participation, responsibility, and commitment strategies to reduce the observed barriers. Findings of this study generates knowledge and provide actionable plans to help clinicians easily identify HIV patients who are in need of second-line ART.