隨著科技不斷快速進步的同時，並在數位匯流與高速通訊網路技術的發展下，多媒體資訊衍生了許許多多的應用，且由於載具的不斷創新，使得我們看電視不需局限在電視機前、看報不用弄得滿手油墨、看書也不需帶著沈重的書本、聽音樂也不用為了一首歌而花費大錢買一堆自己沒興趣聽的音樂等等。這些科技帶給人類更便利、更舒適的生活，也帶給企業運用科技創新建立了許多經營模式(business model)的機會，成功掌握機會的企業取代或瓜分了原有市場領先者的市場大餅，成為新的競爭者。 過去零售流通產業中，以「品牌連鎖通路」的經營模式企業佔有廣大的市場佔有率，為市場成功經營模式之ㄧ，但近年來於由網際網路科技的興起電子商務經營模式(e-business model)正快速的改變零售流通產業的風貌。 本研究主要以研究「線上音樂之經營模式」與「破壞性創新」二部份，試以Apple 之iTunes Music Store 之成功經營案例進行個案研究，再以創新理論分析其成功原因及其是如何產生破壞性創新。而因為數位化本身將會與資訊科技的整體環境進行連鎖反應，因此會形成許多不同的通路機會，帶來許多具破壞性創新經營模式的機會。 有鑑於國內外的競爭環境日益激烈，而掌握創新的機會可能帶來成功的契機，本研究希望透過有系統的個案研究，為自身企業在結合國內政府推動數位產業的大環境之下，找到成功的方向。故本研究之目的為： 一、暸解國外itunes music store 的企業經營模式如何產生破壞性的創新，進而成為市場的領導者。 二、瞭解國外Amazon 網路書店企業經營模式如何產生破壞性的創新，進而成為市場的領導者。 三、瞭解國內博客來網路書店企業經營模式如何產生破壞性的創新，進而成為市場的領導者。 四、瞭解電子商務特性對出版通路的影響。 五、在電子書的發展的機會下，提出現有出版通路可能的發展策略與方向。 / Due to the rapid development of high-speed information communication technology and digital convergence, there are more and more multimedia systems and applications. With the media innovation, we are no longer limited to watching TV only on televisions. We don’t need to get our hands with inks while reading newspapers. We don’t need to bring heavy books for reading. Moreover, we don’t need to pay lots of money to get a CD to hear only one favorite song. These technologies make people’s lives more easily and more comfortable, and they also supply the foundation for new business models based on technology innovation.Companies which catch the opportunities start to gain market shares and may even replace the existing market leaders. In the retailing industries, companies with the business models of brand chain stores had large market shares, and this business model was one of the successful business models in the past. However, in the recent years, with the Internet technology, e-business models are changing the retailing industries rapidly. Our research is focused on business models of on-line music and destructive innovation . First, we did a case study to analyze the success of the business model of Apple iTunes music store. Then, we analyzed why it succeeded and how the disruptive innovation occurred. According to the diagnostics, digitalization itself will have the chain reactions with the overall information technology environments. These reactions bring lots channel opportunities. These channel opportunities offer the likelihoods of creating disruptive growth. With the fierce global competitions, companies are eagerly seeking innovation opportunities. Our research aims to offer both the enterprises and the government the direction to success in the digital industries based on systematical case studies. The purposes of our research are as follows: 1. to analyze the business model of Apple iTunes music store, how the disruptive innovation occurs, and why Apple iTunes music store becomes the market leader in USA; 2. to analyze the business model of Amazon on-line book store, how the disruptive innovation occurs, and why Amazon on-line book store becomes the market leader in USA; 3. to analyze the business model of books.com.tw on-line book store, how the disruptive innovation occurs, and why books.com.tw on-line book store becomes the market leader in Taiwan; 4. to analyze the impacts of e-commerce on publishing industries; 5. to offer the possible e-book strategies and directions to existing publishers.

行動行銷將為行銷的未來(Rick, 2005)，透過無線科技的應用，消費者可以以隨時隨地接收到廣告主所發送的行銷活動訊息，並產生即時的互動，研究也顯示此科技應用的有效性，雖這群使用者目前正在增加，但仍為少數，在台灣更是如此。本研究主要目的從創新擴散觀點探討台灣行動行銷為何擴散如此緩慢，此解釋性個案研究將對同件事件提出對立的解釋，並指出如何應用此解釋到其他的創新擴散過程中；以組織層級為主，針對行銷部門，本研究將以多重及嵌入式個案研究，藉由主要影響科技採用與擴散的四因素，包括高階主管的支持、採用單位的專業程度、外界資訊的來源與外部環境所致的壓力，加上與該組織內部與外部環境(包括組織給予的資源與預算、科技廠商給予的專業知識支援、科技廠商對科技環境的教育與訓練，及組織的外部環境對組織策略的影響)來瞭解行動行銷在台灣綜合廣告代理產業的型態。 / Mobile marketing would be the future of marketing. (Rick, 2005). Consumers can receive messages of marketing campaigns from advertisers anywhere and anytime, and make interactions instantly. Studies also show the effectiveness of this new marketing mix tool. The adopters have continually emerged, though there are still few, Taiwan, in particular. The aim of this study is to explain why mobile marketing in Taiwan diffuse slowly from the perspective of innovation diffusion. The research is an explanatory case study, which would pose competing explanations for the same set of events and to indicate how such explanations may apply to other innovation diffusion processes. Conducted at entire organization level, marketing department in particular, an embedded, multiple case study would be used to describe the pattern of mobile marketing diffusion in Taiwan advertising agencies by utilizing four important facilitating factors(including Top management support, Professionalism of adopting unit, External information sources, and External pressure), and a diffusion circuit(including Resources and budget, Expertise from the professional unit, Education and training to the host environment, and Strategic impact to the host organization).

2005年天下雜誌製造業一千大資料顯示，國內企業總部有四成比例分佈在台北都會區，而近年來新竹科學園區的崛起對台灣經濟發展有其不可忽視的力量，而其形塑帶來新的產業空間意象（知名地域品牌）、高科技產業群聚以及產業網絡發展更進一步帶動周邊廠商或總部在新竹縣市聚集。 回顧近代區位選擇理論及企業總部相關文獻，指出生產性服務業及創新氛圍對製造業總部在地理空間區位選擇具有關鍵性的影響；並透過觀察臺灣地區各縣市企業總部分佈情形及兩岸分工的現況分析，藉由logist統計分析並以深入訪談方式確認企業設置總部區位分佈因素，提出以下結論：觀察發現製造業企業總部空間分佈差異性頗大，其中制度因素透過統計分析結果證實會對企業總部區位分佈產生影響，尤其是大廠在總部區位分佈上比較偏好工業地域（台北及新竹縣市）。 在兩岸專業分工方面，形成特定地域擁有科技產業群聚，並可發現其地理空間分佈以新竹科學園區、南港軟體園區及內湖科技園區為主，前兩者為制度下的產物，而後者則為民間自主力量，由內湖科技園區、南港軟體園區以及新竹科學園區，以及北部地區充足的知識設施及產、官、學界共同建構出的創新氛圍確實影響企業總部區位分佈。 企業總部主要是組織上指揮系統的概念，總部提供各子公司所需要的技術、資金、行銷策略和在地化的配套措施，近年國內製造業廠商大量出走對岸，導致國內產業及組織發生結構性的改變，基於國際化競爭及全球化佈局之際，企業如何調適與轉型即成為未來生存的關鍵所在。建議政府未來持續培育優質研發環境及高素質人力資源，持續強化創新氛圍塑造產業發展優質環境。 / According to the 1,000 major manufacturing industry in Taiwan,’ 40% of domestic enterprise headquarters are located in the Taipei metropolis. In recent years, the emergence of Hsinchu Science Park shows strength of economic development in Taiwan. This strength further moulds and brings the new industry space image (famous region brand), the industry cluster, as well as the development of industry network. Moreover, these factors drive related manufacturer or general headquarters to assemble in Hsinchu. Reviews of modern position theory and general headquarters point out that the productive service industry and innovative atmosphere have critical influence on sing geographical space position for the manufacturing industry. This study observes the general headquarters of enterprises of all counties and cities in Taiwan; By using logist statistical analysis and the interview method to confirm distribution factors of general headquarters position, this study propose the following conclusions. There is great difference in the space distribution of general headquarters between manufacturing industry enterprises. Among them, the statistical analysis confirms that the factor of system has influence on the position of enterprises general headquarters. Especially, as far as the general headquarters location is concerned, big factories have preference for choosing industrial regions. For the part of division among specialized deartments of two sides, clusters of scientific and technological industry, which form specific regions, are located mainly in Hsinchu Science Park, Nankang Software Park, and Neihu Technology Park. The first two parks are products of government systems, while the third one is established by independent strength of private companies. It is showed that the innovative atmosphere, which is composed of the above three parks and sufficient knowledge facilities in northern Taiwan, indeed influences locations of enterprises general headquarters. The general headquarters of enterprises are mainly the concept of the command system in an organization. It is suggested that the government should keep cultivate research/development environment and high quality human resources, and strength innovative atmosphere to mould better industry environments in the future.

民國九十年左右，正值國內傳統行業轉型的年代，許多中小企業紛紛從所謂的夕陽工業轉型到科技業。近幾年來，政府也極力鼓勵民間企業自創品牌。但轉型成為自創品牌的企業寥寥可數，真正成功者更是少數。本研究試圖從台灣某家由傳統行業轉為自創品牌的中小企業來了解其建立品牌的經驗，除文獻探討及收集該公司之歷史資料外，並專訪該公司經理人後，進行個案分析及建立理論架構。此外，收集2000個顧客的調查資料與公司過去兩年來的銷售績效，以試圖了解競爭環境如何影響新自創品牌公司營運策略的調整，以及公司營運策略調整下，其創新研發與行銷之管理與運作。 本研究所得的重要結論有以下幾點： 一﹑新「自創品牌」公司面對競爭激烈的產業如何動態調整「營運策略」? 1. 新「自創品牌」公司的經營者對於所處競爭環境須有高度的靈敏度與機動性。 2. 資訊科技的運用可增加新「自創品牌」公司資訊的透明度與決策系統的正確性。 3. 新「自創品牌」公司正派的經營理念與形成的「品牌形象」與「企業形象」可獲得代工大廠的支持。 二﹑新「自創品牌」公司的「創新研發」與「行銷」之管理與運作為何？ 1. 新「自創品牌」公司內部「創新研發」機制是提升新「自創品牌」公司品牌知名度的關鍵。 2. 新「自創品牌」公司在「創新研發」的組織方面，會考慮藉由與異業的合作，以突破傳統的設計觀念。 3. 新「自創品牌」公司在選擇目標市場上，會鎖定利基市場與被忽略的市場，同時強調產品設計的「差異化」。 4. 集中於特定市場是擴張知名度是一較有效率的方法。 5. 新「自創品牌」公司初期階段會先以「創新研發」設計導向為主，當產品陸續被接受且市場擴大後，再轉為行銷導向。 6. 「自創品牌」公司基於產品價值的概念，其定價模式以「價值定價」而非一般傳統OEM廠商的成本加成定價。 7. 「產品品質」、「設計」與「服務體系」的整合對於新「自創品牌」公司品牌知名度與品牌認同的提升有很大的助益。 8. 新「自創品牌」公司的經營者品牌承諾的兌現，及品牌策略與產品定位的一致性，能獲得通路商及客戶的支持。 關鍵詞：營運策略，自創品牌，創新研發，行銷，差異化。 / Many small and medium-sized enterprises in Taiwan started to transform from conventional industries into high technology ones in the beginning of the 2000s, an era of transformation of the domestic industries in Taiwan. In recent years, the government also urges the private enterprises to establish their own brand . However, those that have transformed into new own brand manufacturers (OBMs) are few, and those successful even less. The study aims to explore the experience of a small and medium-sized enterprise that has transformed from a conventional industry into an own brand manufacturer. In addition to literature review and the collection of historical information of the company, the top executives and managers are interviewed in order to analyze the case and establish the theoretical framework. Furthermore, customer information and the sales performance over the past two years are collected to explore the influence of the competitive environment on adjustment of the business strategies of an OBM, and the company’s management and operation of the innovative research and development and marketing based on the adjustment. The conclusions drawn from the study are as following: 1. How does a new OBM dynamically adjust its business strategies to the keenly competitive environment of the industry? A. The CEO of a new OBM tends to show higher sensitivity and mobility to the competitive environment. B. The application of information technology enhances the transparency of the information of a new OBM and the accuracy of the decision-making system. C. The decent corporate ideology of a new OBM, its brand image and the corporate image are more likely to gain the support from the major original equipment manufacturers. 2. What is a new OBM’s management and operation of the innovative research and development and marketing? A. The innovative R&D mechanism of a new OBM is the key to the enhancement of its brand awareness. B. A new OBM may consider the inter-industry cooperation in order to make a breakthrough of traditional design concept. C. A new OBM may focus on niche markets and markets that are ignored, and put emphasis on the differentiation of product design simultaneously. D. Focusing on a certain market is a more efficient way to enhance brand awareness. E. A new OBM tends to adopt a design-oriented approach in the early stage, and consider turning to a customer-oriented or market-oriented approach when products are gradually accepted. F. A new OBM tends to adopt value pricing instead of traditional pricing. G. The integration of product quality, design and service system contributes a lot to the enhancement of brand awareness and brand identification. H. The fulfillment of the commitments of a brand by the manager of a new OBM and the consistency of brand strategy and product positioning are more likely to obtain the support from the distributors and the customers. Keywords: business strategy, own brand, innovative research and development, marketing, differentiation

本研究旨在探討國民小學教師創新班級經營與班級經營效能之間的關係。主要研究目的有五：（一）瞭解國民小學教師創新班級經營及班級經營效能之內涵與現況。（二）瞭解國民小學教師不同背景變項於創新班級經營上之差異情形。（三）瞭解創新班級經營之得分低、中、高三組教師於班級經營效能得分之差異情形。（四）瞭解國民小學教師創新班級經營與班級經營效能之相關情形。（五）瞭解國民小學教師創新班級經營對班級經營效能之預測情形。 本研究採問卷調查法，以宜蘭縣、基隆市、臺北市、臺北縣及桃園縣等北區五縣市之公立國民小學教師為研究對象，使用「國民小學教師創新班級經營量表」及「國民小學教師班級經營效能量表」為研究工具，共計發出問卷1200份，回收875份，有效問卷865份，問卷可用率為72.08%。所蒐集資料以描述統計、ｔ考驗、單因子單變量及多變量變異數分析、皮爾森積差相關、典型相關及多元逐步迴歸等方法進行統計分析。本研究主要發現如下： 一、目前國民小學教師創新班級經營表現良好，以「重新思考」表現最佳，而「重新指派」表現相對較弱。 二、目前國民小學教師班級經營效能良好，以「教師教學效能」最佳，而「教室領導技巧」相對較弱。 三、教師人口變項與學校環境變項中，性別、年齡、服務年資、任教年級、學校所在地及學校規模在創新班級經營上有差異性存在；然而，最高學歷在創新班級經營上並未呈現差異性。 四、不同創新班級經營程度之國民小學教師於班級經營效能上具有差異性。 五、國民小學教師之創新班級經營與班級經營效能之間具有中度的正向關聯。 六、國民小學教師之創新班級經營與班級經營效能之間具有顯著的典型相關。 七、國民小學教師之創新班級經營對班級經營效能具有正向的預測作用；其中， 教師「重新定量」作為乃影響其班級經營效能之關鍵因素。 最後，根據上述研究結果提出具體建議，供教育行政機關、國民小學、國民小學教師，以及後續研究參考。 / This study focused on the relationship between teacher’s innovation classroom management and classroom management effectiveness in the elementary school. The main purposes of this study include: 1. Investigating the concept and current circumstance of teacher’s innovation classroom management and classroom management effectiveness. 2. Investigating the differences within teacher’s innovation classroom management of various teacher’s demographic variables and school environment variables. 3. Investigating the differences within classroom management effectiveness of low, middle and high teacher’s innovation classroom management degree. 4. Investigating the correlation between teacher’s innovation classroom management and classroom management effectiveness. 5. Investigating the prediction of teacher’s innovation classroom management on classroom management effectiveness. The study was adopted by questionnaire survey method. The subjects were teachers from public elementary schools in Yi-Lang county, Kee-Lung city, Taipei city, Taipei county, and Tao-Yuang county. The researcher used“The innovation classroom management scale”and “The classroom management effectiveness scale” as instruments. The researcher distributed 1200 questionnaires, retrieved 875 ones, and obtained 865 valid ones. Therefore, the available rate of questionnaires was 72.08%. Acquired data were analyzed by statistical methods including descriptive statistics, t-test, one-way ANOVA, one-way MANOVA, Pearson’s product-moment correlation, canonical correlation, and stepwise multiple regression analysis. The main findings were found as follows: 1. The current circumstance of teacher’s innovation classroom management in the elementary school was good. It performed best at “rethink”, but by contrast poorly at “reassign”. 2. The current circumstance of teacher’s classroom management effectiveness in the elementary school was good. It performed best at “teaching effectiveness”, but by contrast poorly at “leadership skills”. 3. There existed significant differences among gender, age, seniority, teaching grade, school location, and school size for teacher’s innovation classroom management, but did not exist significant differences within academic background. 4. There existed significant differences among low, middle, and high-level teacher’s innovation classroom management for teacher’s classroom management effectiveness. 5. There was moderate positive correlation between teacher’s innovation classroom management and classroom management effectiveness. 6. There was a significant canonical correlation between teacher’s innovation classroom management and classroom management effectiveness. 7. Teacher’s innovation classroom management could positively predict classroom management effectiveness. Furthermore, the best predictor for classroom management effectiveness was “reduce”. Eventually, some constructive suggestions based on the results were proposed for the educational administration agencies, teacher education institutions, elementary schools, elementary school teachers, and further research.

從理論而言，本論文企圖從生態演化的觀點，針對組織與組織間，或事業體與事業體間，觀察組織是否具有同生物物種間共同演化的現象，並從組織知識與學習的觀點，探討組織與組織間知識共同演化的行為機制與其對創新績效的關係。過去的文獻中，針對組織或事業體間之策略與績效間的關係，多數均從多角化的觀點出發，探討組織、市場或產品間的相關度，來預測績效的成果，但從資源基礎的角度觀察實務的現象，組織間的資源基礎，並非均可在組織間自由的流動或轉移，組織亦非只單純依賴於相關度高的其他事業組織才足以創造績效。因此，組織如何與其他的事業體組織進行資源的移轉以創造策略績效，特別是對於創新績效相關的知識資源，在現今的理論及文獻中，並沒有特別的加以探討。本研究針對此一研究的缺口，乃試圖利用生態學說之共同演化的觀點，奠基於Eisenhardt and Galunic(2000)之共同演化策略的文獻作出發點，來探討組織與組織間知識共同演化的行為機制，以及其對組織創新績效的影響。 經由文獻的探討與先導個案的觀察，本研究提出了主要的研究架構，在資源基礎構面上，本研究觀察了自我組織與其他對偶組織間三種資源：實體設備資源、技術知識資源、網絡關係資源；而在知識屬性構面上，本研究提出了領域相似性及功能互補性二個子構面，而在應變數創新績效上，本研究則觀察組織的創新件數、創新件數變動率及創新產業競爭力；創新績效類別上則觀察組織四種創新類型：產品創新、製程創新、技術創新以及市場創新等四個組織績效。而針對調節變數上，本研究則著由文獻歸納及個案觀察發展出組織間知識共同演化的四個行為構面：交互學習吸收、自我學習強化、相關變異適應與共有例規保留。藉由此四個構面所發展出的行為子構面題項問卷，本研究可以觀察組織與組織間知識共同演化行為的強度，以作為影響組織間資源基礎與組織創新績效關係的調節變數。 本研究藉由質性之個案研究法之先導個案─長興化工的觀察，發展出量化之問卷調查法之研究問卷，並針對潤泰企業集團之營建事業體與紡織事業體共十四個事業組織，二十八位受訪者進行實證研究，調查此十四個事業組織間所構成之364個對偶關係之組織關係，一一進行問卷調查及記錄。並依據此十四個事業組織受訪者問卷，進行數值分析及多變量分析工作。本研究係採用SPSS統計分析工具。 經由問卷統計分析的結果，本研究得到研究成果及結論如下： 1. 從資源基礎論的觀點，對於組織的創新績效，除自我組織的實體設備、技術知識及網絡關係資源有正向助益效果外，組織的資源亦可跨越組織疆界的概念，延伸至組織生態系統中其他對偶組織之資源基礎的層次。 2. 組織與其生態系統中其他對偶組織間的知識共同演化行為活動愈強，對偶組織之實體設備資源、技術知識資源及網絡關係資源，愈有助於組織之創新績效表現 2-1.自我組織與其他對偶組織間的交互學習吸收行為愈強，對偶組織之資源基礎愈有助於組織創新績效表現。 2-2.自我組織與其他對偶組織間的自我學習強化行為愈強，對偶組織之資源基礎愈有助於組織創新績效表現。 2-3.自我組織與其他對偶組織間的相關變異適應行為愈強，對偶組織之資源基礎愈有助於組織創新績效表現。 3. 組織與對偶組織間之知識屬性不同，其彼此間之知識共同演化行為的強度亦有所不同。知識領域相似性愈高，功能互補性愈高的組織，其知識共同演化的四個構面(交互學習吸收、自我學習強化、相關變異適應及共有例規保留)行為強度均較強。 4. 具有深度知識共同演化行為的事業部組織，其在創新的件數及創新的產業競爭力上，表現均會較其他中度知識共同演化或低度知識共同演化的事業部組織來得佳，且在新產品創新、新製程創新及新技術創新等方向上，與其他事業部具有深度知識共同演化的事業部組織，其創新績效較佳。 / The research, based on the evolutionary theory, tries to find is there any kind of the co-evolution relationship between organizations or business-units. Starting from the organization knowledge management and organizational learning, the research studies the co-evolution behavior mechanism between dyad organizations and also studies the impact of the knowledge co-evolution behavior on innovation performance. Reviewing the research which study the strategy and performance mechanism between organizations or business units, lot of them use the diversification point of view to propose the market relatedness or the product relatedness are important on estimating the performance of organization, especially the new market that organization will enter. The researcher finds there is a theatrical gap between the resource transferability of dyad organizations and innovation performance creating. However, based on the research of Eisenhardt and Galunic (2000), the research will use the evolutionary theory to study how organization adopting the knowledge resource from another organization to create organization innovation performance. The research concept structure proposed by the research will have four constructs. The first one, in resource based construct, this research propose three kinds of resource in self-organization and dyad organization: (1) tangible resource and asset in practice facility; (2) intangible resource and asset in technical knowledge; (3) network resource and asset between organizations. The second construct is the knowledge attribute. This research proposes two kind of attribute between organizations, (1)similarity of field knowledge and (2) complementarity of functional knowledge. In the dependent construct, the research proposes innovation performance in innovation success cases, innovation growth and competence of product innovation, technical innovation, process innovation and market innovation. In the final construct of moderator variable, the research propose four dimensions of the knowledge co-evolutionary mechanism: (1) knowledge learning and absorbing; (2) knowledge combining and creating; (3) knowledge adapting on relative variance; (4) practicing on mutual organization routine. The methodologies of the research are case study and questionnaire interview and analyze. We review 14 organizations of textile division and civil engineering divisions of Ruentex Group. After analyzing the questionnaire of 28 interviewers, the research generates four conclusions as below: (1) From the resource-based view, not only the resource of self-organization could have positive benefit on the performance of organization innovation, but also the resource from dyad organization could contribute on innovation performance. The concept of organization resource could break through the organization boundary and extend to the dyad organization in the same organizational environment. (2) The more knowledge co-evolutionary behavior, the more benefit of inter-organizational resource will have on innovation performance. A. The more knowledge learning and absorbing on co-evolutionary behavior, the more benefit of inter-organizational resource will have on innovation performance. B. The more knowledge combining and creating on co-evolutionary behavior, the more benefit of inter-organizational resource will have on innovation performance. C. The more knowledge adapting on relative variance on co-evolutionary behavior, the more benefit of inter-organizational resource will have on innovation performance. (3) The knowledge attribute of the two dyad organizations will effect on the degree of the knowledge co-evolutionary behavior. The higher the similarity of field knowledge and complementarity of functional knowledge, the heavier the inter-organizational knowledge co-evolutionary behavior. (4) The innovation performance of the organization which have heavier knowledge co-evolutionary behavior will better then the ones have medium or lighter knowledge co-evolutionary behavior, especially on the product innovation, process innovation and technical innovation performance.

本研究針對幼稚園園長為對象，旨在瞭解創意人格特質與創新經營之內涵與現況，探討其關係，進而建構及驗證其互動模式，並依據研究結果提出建議。 首先進行文獻探討，作為架構研究之理論基礎；接著，邀請八位教育專家填寫專家意見問卷、問卷調查750位幼稚園園長（區分為北中南三區域，共發出750份問卷，有效卷481份）、訪談三位教育現場實務者，以分析現況，驗證理論；最後，依據研究果進行討論與結論建議。本研究主要發現如下： 一、幼稚園園長知覺創意人格特質對創新經營具重要性 二、不同背景變項的幼稚園園長在創意人格特質及創新經營達顯著差異 三、知覺創意人格特質不同程度對創新經營表現上有顯著差異 四、創意人格特質與創新經營具有關連性 五、驗證創意人格特質對創新經營模式佳 / The main purpose of this study was to investigate the creative personality and innovative management of kindergarten principals in Taiwan. The study included literature analysis, survey method with an interview, and survey method with a questionnaire.The purpose of literature analysis was aimed to explore the creative personality and innovative management of kindergarten principals. The purpose of survey method with 8 specialists were aimed to explore the opinions of specialists. Questionnaire of survey based on opinions of kindergarten principals about the creative personality and innovative management of kindergarten principals. The subjects of the questionnaire included principals of the kindergarten in Taiwan.

社會大眾之發票與零錢捐獻是民間社福團體所仰賴的收入來源之一，但近年來由於統一發票新政策的推行，加上大眾的消費行為開始改變，導致民眾捐獻的機會與意願逐漸下滑，而影響社福團體之公益運作。本研究的目的是為了提出一項創新的經營模式解決此捐獻缺乏的社會問題，藉由結合發票、公益彩券制度、零錢捐獻之行為、連鎖零售業者與政府公益組織之資源，賦予公益行為一個報酬機制，提升大眾捐獻意願，以擴大臺灣社會之捐獻基礎與價值。 為了尋求可行之商業模式，本研究透過市場需求分析，調查目前臺灣消費者之生活趨勢、統一發票政策推行現況與社福團體之困境，並藉由問卷調查、訪談社福團體與各類潛在消費者深入確認實際需求與創新服務之可行性。最後，經由前述分析，本研究提出一個能滿足社會需求並能讓服務參與者共同獲益的解決方案，其中包括消費者的參與方式、廠商合作模式、利潤分配方式，以及針對不同時期之目標族群研擬之營運計畫。 / Receipt lottery and donation box play important roles in the source of income for social welfare organizations (SWOs) nowadays. However, after the reform of receipt policies in recent years, the receipt taking behaviors of consumers have changed. In general, the willingness of consumers to donate receipt has been declining. This decrease of donation seriously damaged the operation of the SWOs. The purpose of this research is to propose an innovative business model to solve this social problem. By connecting the resources of retail chain business and government, the business model initiates the incentives of major consumers (self-interested and reputation seeking) to contribute the charity in the process of consumption based on the empirical study of the consumers’ behaviors of donating receipt /change and purchasing lottery.

本研究旨在探討國民小學校長空間領導、學校創新經營與學校效能之關係，針對校長空間領導、學校創新經營與學校效能進行差異比較、相關與逐步多元迴歸分析，進而驗證三者間的結構方程模式。 首先蒐集、探討國內外相關文獻，作為研究的理論基礎，採用問卷調查法，分層隨機抽取臺北市、新北市、桃園縣公立國民小學1,252位教師為受試者，回收問卷1,172份，有效問卷1,130份，回收率93.61%，可用率96.42%。所得資料以SPSS22.0版及AMOS22.0版統計套裝軟體進行處理，採用獨立樣本t考驗、單因子變異數分析、積差相關分析、逐步多元迴歸分析與線性結構方程模式等方法進行統計分析，獲致主要結論如下： 一、國民小學校長空間領導、學校創新經營與學校校能的實施現況呈現良好。 二、不同性別、年齡、教育程度、服務年資、現任職務之教師在國民小學校長空間領導、學校創新經營與學校效能具有顯著差異。 三、不同學校規模、學校地區、學校歷史之教師在國民小學校長空間領導、學校創新經營與學校效能具有顯著差異。 四、國民小學校長空間領導、學校創新經營與學校效能三者之間均存在中高度正相關。 五、國民小學校長空間領導、學校創新經營能有效預測學校效能。 六、國民小學校長空間領導、學校創新經營與學校效能的關係結構模式得到驗證支持。國民小學校長空間領導對學校創新經營及學校效能，以及學校創新經營對學校效能的影響有直接效果。 七、學校創新經營具有校長空間領導對學校效能的中介效果。 最後，根據文獻分析、研究結果，提出建議以供教育行政主管機關、國民小學校長及後續研究之參考。 / The purpose of this study is to learn the relationships among the primary school principal space leadership, innovative school management, and school effectiveness. Comparing and analyzing the differences, relationships, and stepwise regression between principal space leadership, innovative management, and school effectiveness, the researcher tries to build and verify a model for these three elements. To build the foundation of the model, the researcher review related literature from all over the world. The researcher applies questionnaire survey and used stratified random sampling method to select target samples from Taipei City, New Taipei City, and Taoyuan County teachers. 1252 questionnaire were issued, 1172 retrieved, and 1130 valid questionnaires. The retrieved rate and availability was 93.61% and 96.42, respectively. SPSS22.0 and AMOS22.0 software as well as independent sample t test, one-way analysis variance, product moment correlation, stepwise regression, and linear structural relations model are conducted as the statistical methods in this study. According to the results, this study has obtained the following conclusions. 1. Primary school principals perform well in space leadership, innovative school management, and school effectiveness. 2. Genders, ages, education levels, teaching experiences, and current positions of sampling teachers show difference on the principal space leadership, innovative school management, and school effectiveness survey. 3. School scales, locations, and history of the sampling teachers show difference on the principal space leadership, innovative school management, and school effectiveness survey. 4. There are mid to high positive correlations between any two of principal space leadership, innovative school management, and school effectiveness. 5. Principal space leadership and innovative school management can be applied to predict school effectiveness. 6. The study’s result supports the relation structural model between principal space leadership, innovative school management, and school effectiveness. 7. Primary school principal space leadership has a direct effect on innovative school management and school effectiveness. Innovative school management also has direct effect on school effectiveness. 8. Innovative school management is a mediation variable for principal space leadership and school effectiveness. Innovative school management has the mediation effect on principal space leadership and school effectiveness. The research findings and suggestions can serve as reference for educational authorities, elementary school principals and subsequent related studies.

由於社會環境的急劇變遷，公部門扮演之角色，不若往昔僅僅處於被動服務態勢，主動出擊已成為必要作為。且地方政府各項服務措施與人民日常洽公辦理之事務息息相關，因此為了符合民眾期待進而感動民眾，各地方政府不僅意識到「服務」與「創新」的重要性，也不斷地藉由各類創新以及便民措施的精進，來提高民眾對於政府的信賴，「服務創新」因而成為地方政府展現積極作為的一個代表性象徵。 而政府資源「取之於民，用之於民」，任何政策的推動不應因為大部份民眾的漠視與無考量成本與公共利益的旨向，而貿然推動缺乏照顧弱勢的福利政策。故本文以服務創新文獻以及政策評估之相關理論為基礎，評估新北市政府於102年推動「跨區服務」政策產生之副作用為何，藉以提出短、中長期之政策建議。採用之評估模型則以Vedung之副作用模型(side-effect model)為基礎，結合Dunn所提出之評估的標準形式，即效能性、效率性、充分性、公平性、回應性、適當性等面向，從政策規劃端、政策執行端與政策接收端（含受益者與其利害關係人）三類別為分析面向，從深度訪談與描述性統計角度，探討該政策在人力、成本與服務上所產生之可預期與非預期之副作用。 / Due to rapid change of social environment, the public sector no longer plays a passive role in service delivery. It is essential for it to take a more active role. It is especially true for local governments, as their functions are closely related to the people’s daily lives. In order to meet the expectations of the people and get them moved, various local governments are not only aware of the importance of "service" and "innovation", but also continue to formulate various innovation and convenience measures to enhance the people's trust to the government. "Service innovation" has become a symbol to show an activism of local governments. Government resources come from the people, so they should be used for the people. We should not take no account of cost and public interest in figuring out a welfare policy for the disadvantaged. Therefore, this thesis makes use of the literature of service innovation and the theory of policy evaluation to assess the side effects generated by the "cross-district service" policy initiated by the New Taipei City Government in 2013, in order to suggest some short-, medium- and long-term recommendations. The evaluation model this thesis adopts is based on Vedung’s side effects model accompanied with Dunn’s evaluation criteria: effectiveness, efficiency, adequacy, fairness, responsiveness and appropriateness. The analytical dimensions are composed of the points of policy planning, policy implementation and policy receiving (including beneficiaries and other stakeholders). Through in-depth interviews along with descriptive statistical analysis, it explores anticipated and unanticipated side effects of the policy generated in terms of manpower, cost and service.