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抗戰時期中國國民黨的文藝政策及其運作 / The literature and art policy of the Kuomintang(1937-1945)吳怡萍, Wu,Yi Ping Unknown Date (has links)
文學與政治之間的關係,是研究中國現代史一個重要的課題。中國現代文學和政治之所以有相當深的聯結,與它作為啟蒙救亡的工具有極密切關係。美國學者安敏成(Marston Anderson)就表示現代中國文學是反映時代混亂現實的一面鏡子,從清末民初發展以來即被賦予強大使命,許多知識份子往往在政治改革失敗以後,把心力放在文學改造上,希望透過新文學來為中國社會改革舖路 。梁啟超在戊戌變法失敗後,開辦《新民叢報》,使報刊成為知識份子從事政治社會改良的重要媒介;接著在日本創辦《新小說》,看中小說對社會大眾宣傳的力量,認為這是抨擊政府,以及反映社會不良現象的利器 。梁啟超「欲新國民,必新小說」的論點,為後來五四一代人所承繼。魯迅在《吶喊․自序》中提到,他從事文學活動的動機是因為文學不是一種普通的職業,而是可以用於改造民族的靈魂 ,此言正反映現代中國文學因為帶有強烈的使命,使文藝作家不僅從事單純的寫作工作,更是振聾發聵的先行者。也因此自中國近現代以來,隨著政治社會環境的變動,文藝作家和政權之間不時存在著一種緊張衝撞的關係。
本文研究目的即藉由戰時國民黨與文藝界知識份子這段曾經結盟又遭背棄的過程,觀察抗戰時期國民黨透過那些機構、政策與手段,一方面加強文藝界的運作,與中共競爭;另一方面又以戰爭之名進行管制,壓縮作家的生存空間。建構這段時期國民黨對文藝界的政策與運作,不僅有助於理解戰後許多相關歷史的發展脈絡,也可為抗戰文化史的研究提供一個全面觀照性的視野。
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女性雜誌與女性價值變遷相關性之探析 / Research of the Relation Between Women's Magazine and Women's alue Change賴珮如, Lai, Pey Ru Unknown Date (has links)
女性雜誌之出現,標舉將女性視為一特定閱聽眾。長期以來,女性受到父權意識型態的限制,權利義務被忽略,依附男性而生活,然而這種不平等的現象,隨著社會環境的變遷,而有緩和趨勢。而女性雜誌既為一「女性空間」,是否強化傳統的性別秩序,或呈現無刻板印象的性別角色,值得探討。
歷來探討大眾媒介和社會變遷關係的研究者,把其關係區分為三大類,包括反映者、強化者和促動者。但由於大眾媒介內容和社會環境變遷的時間,很難做清楚的劃分,對二者間的關係,至今仍莫衷一是。
本研究以創刊達二十五年的「婦女雜誌」為對象,企圖找出女性雜誌和女性價值變遷間的相關性。在相關研究中,可以發現,女性雜誌中所呈現的女性,基本仍偏向傳統形象,強調外貌、家庭比工作重要,研究焦點多半著重在人物描繪上。本研究則關切女性雜誌中的報導主題,及傳達的兩性價值和形象,是否因時間推移而有所改變。
研究結果發現,「婦女雜誌」中,以生活資訊報導量最多,但其所占比例逐年減少,同時安排位置也多半在整本雜誌的後半部,而偏向硬性的法律政治和社會議題,則呈逐年增加的情形,顯示「婦女雜誌」逐漸脫出傳統的窠臼,不再只把女性的關心焦點限囿在流行上,原屬男性領域的議題也日受重視。
「婦女雜誌」對兩性形象的呈現方式,仍以傳統角色占居主流,而代表較自由開放的形象,在女性方面,呈逐年增加的情形,而男性方面則呈逐年減少趨勢,顯示「婦女雜誌」在描繪女性時,鼓勵朝自由開放方向發展,而描繪男性時,則著重傳統性別秩序,但也鼓勵自由發展。
在兩性價值方面,「婦女雜誌」中所傳達的女性價值,朝向自由多元的方向發展,鼓勵女性做個有主見的人,但在男性價值方面,仍偏向傳統的價值,和根深柢固的男性形象相符合。
從社會背景變遷和「婦女雜誌」的報導內容來看,在民國59年以前,「婦女雜誌」偏向扮演社會變遷的促動者,到了民國60年開始,和社會變遷的時間差距拉近,反映者和強化者的角色開始突顯出來,但因時間不易明確劃分,促動者的角色也不能率爾去除。
從「婦女雜誌」的報導內容來看,在民國59年以前,父權意識型態色彩濃厚,但自民國60年開始,女性角色日益多元化,兩性關係也朝平等方向發展,顯示父權意識型態的威力已逐年減低。
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不同教學模式對於台中市國中生的聽力及閱讀理解之研究 / A study of the effects of different teaching modes on junior high school students' listening and reading comprehension張心瑜 Unknown Date (has links)
本論文探討三種不同的教學模式對於92位較低成就的國中學生的聽力及閱讀理解的影響,採取量化及質性並行的研究。實驗的自變項為三種事前教學輔助,分別為:一、獨立回答學習單的問題;二、老師給予單字及背景知識的教學;三、學生分成小組回答問題,而依變項為學生在聽力及閱讀理解測驗所得的成績。本實驗除了以聽力及閱讀理解測驗驗證事前教學模式的功效,也以學習態度問卷收集相關的資料。教學流程為學生接受15分鐘的教學輔助,然後收聽30分鐘英語學習雜誌,學生接受10次教學,實驗進行十週。實驗結果發現三組學生經歷不同教學模式後,他們的閱讀成績有顯著的差異,其中「學生分成小組回答問題」對閱讀能力幫助最大,而「獨立回答學習單的問題」優於「老師給予單字及背景知識的教學」。另外,「學生分成小組回答問題」能有效提昇聽力及閱讀成績,「學生獨立回答學習單的問題」也對學生的聽力及閱讀有幫助,但未達顯著水準。本研究建議老師在教學前,將學生分為小組討論並回答學習內容相關的問題,以提升學生的學習及理解力。 / The present study aimed to examine the effects of three different kinds of teaching modes on the listening and reading comprehension of 92 less-proficient junior high school students in Taiwan. Comprehension tests and questionnaires were employed to collect related data, which were analyzed quantitatively and qualitatively. The independent variables were the three different kinds of teaching modes; the dependent variables were students’ scores on the listening and reading comprehension tests. There were three experimental classes learned in three kinds of modes for 15 minutes before they listened to a 30-minute English learning magazine’s teaching program. One class read a worksheet and finished the tasks on their own. Another received vocabulary and background knowledge instruction from the researcher. The other class discussed in small groups and answered pre-questions. The experiment took 10 class periods in 10 consecutive weeks. The results are found that the teaching mode including a) studying the handouts and completing the tasks in the individual mode, and b) small group discussion to answer pre-questions are beneficial to lower-proficient EFL junior high school students’ listening and reading comprehension. The latter pre-activity exalted reading comprehension to a significant level, and it also contributed to significant improvement in both listening and reading comprehension. However, receiving vocabulary and background knowledge instructions in a teacher-centered class did not effectively facilitate the participants’ performance. To sum up, the results showed that teachers could ask students to have small group discussion on pre-questions of extra-curriculum learning materials in regular class periods to enhance their listening and reading comprehension.
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事件行銷滿意度與忠誠度之研究- 以天下雜誌「微笑台灣319鄉+」活動為例 / A Research on the relationship between satisfaction and loyalty of event marketing- a case study of Taiwan’s 319 townships徐子玉 Unknown Date (has links)
因應多變的市場環境,近年來「事件行銷」已成為各大企業熱門的行銷手法。本研究以天下雜誌主辦的「微笑台灣319鄉」活動為個案,從活動參與者觀點來了解企業舉辦事件行銷活動的成效。本研究首先進行針對活動參與者進行焦點團體訪談,以得知民眾實際參與情形,並參考過去相關研究發展出調查問卷,透過網路連結方式收集資料,探究活動參與者的特性、參與動機、參與行為、整體活動滿意度及忠誠度,以及參與此事件活動對企業產品交叉購買意願(購買天下雜誌產品)。同時本研究也深度訪談天下雜誌內部主管及相關企劃人員,以了解「微笑台灣319鄉」活動架構與運作模式等。本研究成果可針對此事件活動提出具體建議,並提供未來企業界在策劃類似活動時之參考。
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中文美容用品廣告詞之社會語用分析 / Analyzing Advertisements of Beauty Products in Mandarin Magazines: Sociopragmatic Approach簡湘澐 Unknown Date (has links)
本論文探討在女性時尚雜誌中,美容用品廣告所使用的社會語用策略及語言手段。在本研究中,以Cook (2001)的廣告方法,Searle (1969)的適切條件,Grice (1975)的合作原則,以及Leech (1983)的禮貌原則做為分析的準則。
研究中分析的資料來自兩本女性時尚雜誌,Beauty和Elle。在語料量化分析方面,收錄了200條廣告詞,均分為兩類美容用品:化妝品和保養品。此外,在訪談質化分析方面,有12位女性受訪,以便評量4條選定的廣告詞之可信度。
語料的量化分析顯示:(1) 不同種類的美容用品有偏好的廣告方式。(2) 合作原則和禮貌原則的分配情形不同。(3) 以女性意識形態來說,化妝品廣告和保養品廣告有相異之處。(4) 不同的語言手段被用來廣告這兩類美容用品。
訪談的質化分析顯示:(1) 受訪者的社會背景(教育程度和年齡)影響她們對廣告的態度。(2) 不同的廣告方式影響受訪者對廣告的態度。(3) 廣告的類別不影響受訪者在適切條件、合作原則、以及禮貌原則上對廣告的態度。基於以上的分析,可以發現潛在消費者對說服力的認知與廣告主不吻合。也就是說,消費者不認為所分析的廣告有說服力,這顯示廣告無法滿足消費者的需求。本研究建議廣告主應該從消費者的觀點出發並補救這個問題。 / This study aims at exploring the sociopragmatic strategies and the linguistic devices employed in the beauty product advertisements in women’s fashion magazines. In this study, Cook’s advertising approach (2001), Searle’s Felicity Conditions (1969), Grice’s Cooperative Principle (1975), and Leech’s Politeness Principle (1983) are the criteria for analyses.
This study takes both quantitative analyses and qualitative analyses. For quantitative analyses, 200 pieces of advertisements were collected from two women’s fashion magazines, Beauty and Elle. These data are equally distributed to two types of beauty products: cosmetic products and skin-care products. In addition, for qualitative analyses, twelve women were interviewed to evaluate the effectiveness of the elements contained in four pieces of advertisements selected.
Results of quantitative analyses show (1) that hard-sell approach is preferred on beauty products; (2) that the distribution of the maxims of Cooperative Principle is that Quality Maxim and Manner Maxim are obeyed most frequently, but Quantity Maxim is violated most often; (3) that the distribution of the maxims of Politeness Principle is that Tact Maxim and Modesty Maxim are implemented the most frequently; (4) that cosmetic ads and skin-care ads emphasize on different components of woman ideology; (5) different linguistic devices are used to advertise the two types of beauty products.
The qualitative analyses of the data show (1) that the subjects’ social backgrounds (in this case, education level and age) do affect their attitudes of persuasiveness toward advertisements; (2) that different advertising approaches do influence the subjects’ attitudes toward the advertisements; (3) that advertisements of different types of beauty products do not influence the subjects’ attitudes toward the advertisements no matter by Felicity Conditions, by Cooperative Principle, or by Politeness Principle. Based on the analyses given above, it is found that the subjects’ perception of persuasiveness does not match with that of the advertiser’s. To these potential consumers, those advertisements analyzed are not persuasive, which indicates that the advertisements fail to satisfy the consumer’s demands. It is suggested that the advertiser takes the consumer’s perspective to promote the persuasiveness of advertisements and the consumer’s acceptance of the commodities to be sold.
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優質新聞雜誌節目產製研究-以民視異言堂為例 / Program production of news magazine program - example of "FTV Yi Yan Tang"羅苡瑄, Lo, Yi Hsuan Unknown Date (has links)
在商業化的市場環境下,電視媒體往往追求自身利益而忽視其身為社會公器應發揮的作用,導致新聞與新聞性節目的品質下降。然而,在商業電視台當中,仍有受到許多獎項肯定的新聞雜誌節目。本研究以【民視異言堂】為研究對象,採用深度訪談的方式,探討(一)其在產製過程中,如何因應外部市場導向環境帶來的衝擊;(二)了解媒體組織的內部因素對於節目產製之影響,包括其產製理念與價值;(三)探討商業電視台如何維持具品質的電視新聞雜誌。
本研究發現,在面對收視率思維的外部環境之下,商營電視台要試圖找出平衡點來兼顧市場性與公共性;在媒體內部組織中,組織文化與目標影響著組織成員對於新聞雜誌節目的品質標準,也培養組織成員在觀察議題的深度與前瞻性,且節目品質的維持需要由整個媒體組織的成員共同進行維護與重視,培養對於節目品質的意識與警覺。研究建議應以提升節目品質的觀點來看待新聞與新聞性節目,經營者與產製者要有良好的動機與特質,才能發揮新聞雜誌節目的功能與肩負對社會的責任。 / In the commercial market environment, the television media tend to pursue their own interests while ignoring their social responsibility as the roles of the leading
quality news and news program are in decline. However, in the commercial television which, still some of them produce award recognized news magazine programs. In this
case study, the news magazine program [Yi Yan Tang, FTV], using in-depth interviews ways to explore (a) the process of its production system, how to respond to external market-oriented environmental impact; (b) to understand the media organization's internal factors for the production system of the impact of the program, including its production system of ideas and values; (c) to explore how to maintain a good quality of commercial television news magazine.
The study found that, in the face of the external environment of TV rating focus, commercial stations have to try to find a balance to take into account the marketability and public interest; in the media within the organization, the culture and goals affect the organization members for the news magazine quality standards of the program, but also train members of the organization in question to observe the depth and forward-looking, and the need to maintain program quality by members of the entire media organizations jointly maintenance and attention, training for program quality consciousness and alertness.
Research proposals improve the quality of the program to look at the news and news program, manager and operation system must have the good motives and characteristics in order to make news-magazine programs and their social
responsibility work.
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戒嚴台灣的世界想像: 《自由談》研究(1950-1970) / Imagination of World Under Martial Law Taiwan: A Study of The Rambler (1950-1970)張韡忻, Chang, Wei Hsin Unknown Date (has links)
《自由談》是戰後台灣第一本暢銷國內外的民間雜誌,發行時間從1950年4月到1987年11月為止,沒有官方撐腰而能歷經整個戒嚴時期,並取得巨大成功,是來自於雜誌背後所擁有的海派文化資本、商業手腕,以及因地制宜的在地轉化。本論文以《自由談》為中心,首先比較民國上海《旅行雜誌》,踏察海派文學/文化與台灣當代文學/文化的關聯。其次藉由觀光客凝視(The Tourist Gaze)、世界主義(Cosmopolitanism)和美學世界主義(Aesthetic Cosmopolitanism)等理論,分析《自由談》裡最大宗的國內外遊記,說明藏匿在官方論述保護色之下的「世界想像」,有意無意溢出戒嚴臺灣所限制的禁忌究竟為何。最後集中關注《自由談》的小說,一樣先分析海派小說的在地化轉變,說明如何可能成為台派鴛鴦蝴蝶小說;之後再聚焦以國外為主要敘述空間的嚴肅小說,討論這些小說如何區分自我與他者、確認差異(difference)和認同(identity),進而隔海回望,漸漸打造出不同於官方主導文化、嶄新的「台灣想像」。 / The Rambler(《自由談》) was the first private magazine in post-war Taiwan that sold well domestically and internationally. Published from April 1950 to November 1987 without government support, the magazine thrived throughout the entire martial law period because of the combination of the cultural capital of the Shanghai School, effective business tactics, and a local transformation that underpinned its operation. In this study, The Rambler and its predecessor, China Traveler(《旅行雜誌》), were compared to investigate the relationship between the Shanghai School literature and contemporary Taiwanese literature. Travelogues collected in The Rambler were subsequently analyzed through the perspectives of tourist gaze, cosmopolitanism, and aesthetic cosmopolitanism to illustrate how the world imagination was influenced by the ruling Nationalist Party, which, wittingly or unwittingly, revealed officially stated taboos in Taiwan under martial law. The local transformations in the Shanghai School fiction reflected in The Rambler were also discussed in this study. Finally, fiction in The Rambler with settings that occurred beyond the borders of Taiwan were examined to discuss how characters in these fictions distinguish between the self and the others, perceived their difference, and identified with their identity to create a different imagination of Taiwan from the officially created one.
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政論雜誌讀者型態之比較分析馮建三, Ping, Jian-San Unknown Date (has links)
本論文以中華、八十年代、深耕三家雜誌為對象,比較分析這些政論雜誌讀者:ぇ人
口變項;え權威人格;ぉ傳播變項;お政治社會化變項:與か上述四類變項的關聯性
。
首章緒論,闡明研究意義、方法,與目的。次章分析不同雜誌讀者的性別、年齡、籍
貫、職業、現住環境、收入、教育、婚姻狀況,與黨籍。第三章討論不同雜誌讀者的
權威人格、報紙與雜誌閱讀型態、雜誌介入程度與閱讀動機,以及人際討論行為。竹
四章探討不同雜誌讀者的政治認知、政治民主態度、與政治參與行為。第五章分析以
上四類變項的關聯性。末章則總結研究發現並作建議。
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雜誌讀者特性及其消費行為之研究詹溢龍, Zhan, Yi-Long Unknown Date (has links)
第一章 緒論本章說明研究動機與目的,理論架構以及研究假設。
第二章 研究方法本章說明研究程序、問卷設計、訪問方式、分析技術和研究限制。
第三章 尋志讀者之特性本章分析各類雜志讀者在人口統計、社會經濟、心理等變數
上的特性和差異。
第四章 雜志讀者之閱讀行為本章分析各類雜志讀者之閱讀時間、閱讀地點、閱讀動
機、閱讀方式、訂閱方式、考慮因素以及對廣告的態度等。
第五章 雜志讀者之消費行為本章分析各類雜志讀者在家電用品上的消費行為,包括
接受新產品的程度,付款行為、情報來源、購買地點及考慮因素等。
第六章 雜志讀者之區別分析本章應用區別分析之多變量統計技術,區隔各類雜志讀
者。
第七章 結論本章總結本研究之主要發現,並提出對進一步研究的建議。
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台灣與中共地區的文學雜誌描述中國家庭趙麗雪, Zhao, Li-Xue Unknown Date (has links)
本論文約五萬字左右,共分四章。目的在探討海峽二邊之中國人,處於不同社會結構
下,其家庭份子互動情況。研究範疇包括近三年來台灣「現代文學」與大陸「人民文
學」中之短篇小說,採目的選樣方式,以不同作家作品為主,翻譯,古典小說不列入
選樣範圍。
過去研究多偏向家庭結構,功能等縱的研究,且多以「凝聚力」、「親近程度」為指
標。本論文則採用內容分析法,深入探討家庭份子互動關係,歸納整理國內外有關家
庭關係的文獻,以衝突理論為架構,探討家庭中親子、夫妻等之衝突程度,進而分析
衝突之根由,以期真正了解大陸與台灣家庭份子間關係之異同。
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