Global ETD Search

171	Victoria's Secrets försök till omprofilering : En fallstudie om att förändra ett varumärke Ström, Vendela, Bchara, Nathalie January 2023 (has links) A strong brand is a valuable asset for modern companies. Victoria’s Secret is an American lingerie company that has had a well established and successful brand for years. However, the company’s net sales and market share have been decreasing since 2016. The company has also received criticism for creating unattainable beauty standards and excluding women with different appearances. In recent years, the brand has made changes in their marketing. This might be an attempt to increase revenues again and to gain lost market shares back. However, the numbers have continued to decrease, which indicates that the new strategy has not been very successful. The questions that the study intends to answer are how Victoria's Secret’s marketing has changed between 2016 and 2022 and why the new marketing strategy does not seem to be successful. The purpose of the study is to increase the comprehension of possible challenges that can arise in the process of trying to change an already established brand. This is a qualitative, interpretive study that uses a method called semiotic content analysis. The semiotic content analysis was used to analyze how the brand’s advertising images have changed. The results from the semiotic studies were then analyzed through some theories and earlier studies on the subject, to find possible explanations to why the rebranding does not seem to have created the expected results. The study found that Victoria’s Secret’s marketing has become less sensual, aesthetic and fantasy-like. Instead it has become more inclusive and oriented towards comfort, relatability and self-esteem. The study further presents a couple of possible explanations to why the new branding concept does not seem to have become successful, according to a couple theories on the subject. The explanations that were found was that the company does not seem to have achieved a congruence between the brand’s new identity and the brand image, that the changes might not be perceived as authentic and that the brand can no longer capitalize on an idealized identity. Brand identity Brand image Rebranding Brand Legitimacy Woke Washing Advertising Stereotypes Representation Victoria’s Secret Semiotics Varumärkesidentitet Varumärkesbild Omprofilering av ett varumärke Varumärkeslegitimitet Reklam Stereotyper Representation Victoria’s Secret Semiotik Business Administration Företagsekonomi
172	Jom Kippurkriget ur Wardens och Papes Perspektiv Kristiansson, Martin January 2022 (has links) Through several wars, Israel has proven itself capable of standing up against superior foes, and the Israeli Air Force has always played a significant role in these successes. During the Yom Kippur War, the Israeli forces faced a new threat in the form of superior anti-aircraft weaponry when Egypt and Syria launched an attack on October 6, 1973. The Israeli Air Force was forced to stray from its established doctrine, yet they still managed to once again achieve victory. The purpose of this case study was to gain an understanding of the factors that contributed to Israel achieving victory during the Yom Kippur War and how a small state can defeat a superior foe. The actions of the Israeli Air Force during the Yom Kippur War were analyzed through the theoretical perspectives of John A. Warden and Robert A. Pape. The analysis shows that neither theory can provide a clear-cut answer to why Israel ended up victorious, but several aspects of them are prominent enough to help explain how Israel managed to get into an advantageous situation. A more extensive study that looks into factors such as the combined effort of the Israeli Air Force and the Israeli Army would be required to reach a more definitive conclusion. Yom Kippur Egypt Syria Enemy as a System Coersion Jom Kippur Israel Egypten Syrien John A. Warden Robert A. Pape Luftmakt Moståndaren som ett system Tvångsmakt Övrig annan samhällsvetenskap
173	Stöd för barn och unga med ett frihetsberövat syskon : En programteoretisk analys av Bufffs projekt Bryta mönster / Support for Children and Youths with an Incarcerated Sibling Plato, Emilia January 2024 (has links) Barn och unga med ett frihetsberövat syskon har en ökad risk för psykisk ohälsa och kriminalitet och är därmed i behov av socialt stöd. Dessvärre har målgruppen tidigare försummats i såväl forskning som praktik och stödbehovet har därmed inte tillgodosetts. 2021 implementerade dock Bufff projektet Bryta mönster med målet att utveckla och förbättra stödet till målgruppen. Rådande studie har genom fyra semistrukturerade intervjuer med verksamma inom projektet, analyserat projektets programteoretiska grund och dess upplevda och förväntade effekter samt identifierat utmaningar som verksamma möter i arbetet med projektet. Resultatet åskådliggjorde hur projektets aktiviteter bemöter både emotionella och instrumentella behov och riktas mot såväl syskonen själva som personer och verksamheter i deras omgivning. Därmed stärks både syskonen och de prosociala nätverken runtomkring vilket uppgavs vara effektivt för att minska risken för psykisk ohälsa och kriminalitet. Resultatet synliggjorde dock utmaningar i att identifiera och nå fram till både syskonen själva men även till relevanta verksamheter som kan tänkas uppmärksamma och utveckla sitt stöd till målgruppen. Dessa utmaningar uppgavs dock minska i takt med att målgruppen i högre grad uppmärksammas. Överlag framgick därmed en positiv bild av detta unika projekt och dess förmåga att synliggöra och förbättra stödet till barn och unga med ett frihetsberövat syskon. / Children and youths with an incarcerated sibling have an increased risk of mental health issues and criminality and thus require social support. Unfortunately this target group has previously been neglected in both research and practice, and their needs of support have therefore not been met. However in 2021 the Bufff implemented the project Breaking Patterns with the aim of developing and improving support for this target group. The current study has, through four semi-structured interviews with practitioners, analyzed the project’s program theory and its perceived and expected effects, as well as identified challenges encountered by practitioners in working with the project. The results illustrated how the project includes activities that address both emotional and instrumental needs, targeting both the siblings themselves and individuals and organizations in their environment. Consequently, both the siblings and the prosocial networks around them are strengthened, which was said to be effective in reducing the risk of mental health issues and criminality. However, the results highlighted challenges in identifying and reaching both the siblings themselves and relevant organizations that could potentially enhance their support for the target group. Nevertheless, these challenges were reported to decrease as awareness of the target group increases. Overall, a positive picture emerged of this unique project and its ability to highlight and improve support for children and young people with an incarcerated sibling. project Breaking Patterns program theory analysis challenges social support stigma projekt Bryta mönster programteoretisk analys utmaningar socialt stöd stigma Other Social Sciences Annan samhällsvetenskap
174	Färgkodning för ett självständigt liv : Wayshowing för personer med demenssjukdom Persson, Eva January 2011 (has links) I denna rapport beskriver jag hur jag tagit mig an ett rumslig informationsproblem som grundar sig i personer med demenssjukdoms mentala förmåga att orientera sig. Min bakgrund som undersköterska i kombination med min kunskap i hur rum påverkar människans beteende gör att jag reagerat på de miljöer där dessa personer vistas. Studien är genomförd på Marielunds äldreboende och seniorboende i Eskilstuna kommun och syftar till att främja de boendes självständighet.Resultatet visar arkitekturens komplexitet och observationen av boendet avslöjar en mängd rumsliga hinder som påverkar orienterbarheten negativt för personer med demenssjukdom. Utifrån teorier om hur vi människor orienterar oss och hur demenssjukdom påverkar den kognitiva förmågan har ett gestaltningsförslag på ett vägledningssystem tagits fram. Forskningen visar på behovet av anpassning av boendemiljöer för personer med demenssjukdom och att en medveten färgsättning kan hjälpa dessa personer till ett mer självständigt liv. Vägledningssystemet är designat för att leda betraktaren med hjälp av referenspunkter i form av färgkodade väggmoduler och ledtrådar i form av linjer i golvet. Slutsatserna av studien visar att en tydligare översikt av miljön och visuella hjälpmedel kan göra så att de boende klarar sig bättre själv vilket i sin tur gör att de kan bo kvar hemma längre. / This report describes how I have engaged a spatial information problem based in the cognitive ability of people with dementia and their ability to orient themselves. My academic knowledge of how space affects people’s behavior in combination with my experience as a secondary nurse have made me react to the environments in which these people reside. The study was conducted at Marielunds nursing home and senior housing in the city of Eskilstuna and aims to encourage residents independence. The result shows the architecture’s complexity and the observation of the housing reveals a variety of spatial barriers that affect the ease of orientation negatively for people with dementia. Based on theories of how we orient ourselves and how dementia affects the cognitive ability I have developed a design proposal for a guidance system. The research demonstrates the need for adaptation of living environments for people with dementia and that a deliberate color scheme can help these people to a more independent life. The guidance system is designed to lead the viewer with reference points in the form of color-coded wall modules and visual clues in the form oflines in the floor. The findings of this study show that a more clear overview of the environmental and visual aids can help the residents to a more independent life witch will allow them to stay in their own home longer. Informationsdesign wayshowing wayfinding offentlig miljö färg demens självständig vägledning Skriv text wayshowing wayfinding space color dementia nursing home independent Informationsdesign wayshowing wayfinding rum färg demens äldreboende självständig vägledning
175	Det utskrivna barnet : En studie av relationen till barnet som konstruktion i Mare Kandres tidiga författarskap (1984-1991) Gripfelt, Ylva January 2012 (has links) This MA thesis analyzes how the protagonists and the narrative structure relates to “the Child” as a linguistic/cultural construction in Mare Kandre’s early authorship (1984-1991). A thematic of children portraits defines this period of Kandre’s writing, which consits of the following works: In a Different Country (1984), The Annunciation (1986), Bübin’s Kid (1987), The Burning Tree (1988) and Aliide, Aliide (1991). Linguistic components, such as the word “child”, the name “Kid” and a reconstruction of the concept of childhood, holds an actuate position in these narratives when they first appear in direct relation to the protagonists. This suggests how generally accepted categories and concepts consciously are at work in Kandre’s writings. Consequently, a category such as “child” can not unproblematically serve as a definition of any of the protagonists, irrespective of their presumptive age. Combining philosopher Judith Butler’s theory of name-calling with theories in the field of Childhood Studies as presented by Susan Honeyman, “the Child” in Kandre’s works is explored through the hypothesis of its function as a name. Close readings reveal how the protagonists, in the encounter with an explicitly cultural or narrative context, are constituted as subjects through the linguistic category “child”. The protagonists can be considered both as subordinated by the conventionally manifested notion of life development as a linear, measurable progress and as introduced to the means which make possible a critical response to that same notion. Since the main protagonists strongly refuse to be defined by the conventions supporting “the Child” as a category, a dialogue is created which gives the narrative its force. That dialogue corresponds to different aspects of the concept of childhood, which place “the Child” as a construction at the heart of Kandre’s narrative composition. Mare Kandre In A Different Country The Annunciation Bübin's Kid The Burning Tree Aliide Aliide The Child childhood discourse analysis cultural construction social construction life development gender Judith Butler name-calling hate speech interpellation subject Mare Kandre I ett annat land Bebådelsen Bübins unge Det brinnande trädet Aliide Aliide Barnet barndom diskursanalys kulturell konstruktion social konstruktion utveckling livsfaser genus Judith Butler namn öknamn hatiskt tal interpellation subjekt subjektivering
176	Barn skriver också litteratur : Ett sociokulturellt perspektiv på skrivande, litteratur och läsning / Children write literature : A sociocultural approach to writing, literature and reading Olsson, Hilma January 2020 (has links) In this essay, I endeavour to broaden the concept of literature by introducing five children’s literary works. Primarily, literary scholars have concentrated their studies on literature written by adults, regarding children as readers rather than writers. I believe that such a concept fails to cover the diversity of the literary field and therefore needs to change. Approaching writing and reading from a sociocultural point of view, and reading children’s stories from a narratological perspective, I intend to show that a new concept of literature is not only possible but inevitable. Due to the dialectic relationship between sender and receiver, literary and linguistic conventions and deviations, the definition of literature is renegotiated continuously. The French sociologist Pierre Bourdieu emphasized the impact of the academy by illustrating that scholars are maintaining literary norms when putting titles on reading lists and acknowledging certain authorships. Writing this essay is thus a pledge of change. Adult research of children’s literary work encompasses a wide range of implicit age-related power issues (aetonormativity), according to the Swedish literary scholar, Maria Nikolajeva. In this essay, I show an insufficiency of some of these adult literary concepts when applied to children’s writing. I conclude that a partly new terminology, based on children’s writing, needs to co-exist with the older set of concepts. I also emphasize the need for further literary studies on children’s writing to question, criticize and complete mine, and to acknowledge the variety of literary aspects in children’s writing. Children’s writing children as authors writing pedagogy a sociocultural approach to writing literature and reading narratology reader-oriented theory writing theory aetonormativity Barns skrivande barns litteratur skrivpedagogik litteratur och läsning narratologi läsarorienterad teori skrivteori aetonormalitet Languages and Literature Språk och litteratur General Literature Studies Litteraturvetenskap
177	LIST : Design för ett aktivitetsbaserat boende på mindre yta. Toijanen, Annika January 2021 (has links) ABSTRAKT I mitt examensarbete vill jag utforska och skapa smarta lösningar som hjälper oss att leva och bo på ett mer aktivitetsbaserat sätt i framtiden. Ett boende där jag vill uppmuntra och förenkla för oss alla att bo på mindre yta och med fler flexibla platser och funktioner, både för miljöns skull men även för en mer solidarisk fördelning av den yta vi förfogar över idag. Mindre boendeyta betyder även att allt vi fyller våra hem med behöver vara väl genomtänkta och funktionella. Så vad krävs då egentligen för att vi ska vilja släppa ifrån oss av vår yta? Och kan jag genom min design skapa en öppen och varm känsla på mindre yta utan att försaka estetik och bekvämlighet? Eller hur kan smarta lösningar få oss att välja att bo kvar i ett mindre boende även när vi blir fler i familjen, något som inte enbart gynnar miljön utan även den egna plånboken? De blir några av mina utgångspunkter i mitt utforskande. De metoder jag använder i min research är enkäter, intervjuer och egna observationer av min hemmiljö tillsammans med internetsökningar och texter om kompakta boenden, fällbara lösningar och minimalism. Mina designbeslut tar jag med input från de svar jag får in och min målsättning är att ha minst en produktionsklar modell att visa upp vid Konstfacks vårutställning i maj 2021. Flexibel design aktivitetsbaserat boende boende på mindre yta små hem flexibel möblering inredning design möbler inreda smarta hem inreda hem smart lätt att ändra få borrhål i väggen ett enda material ask träribbor varm och luftig känsla hem med funktion funktionellt boende egentillverkade träribbor avdelare ribbvägg list aktivitetsvägg lutande hylla dold förvaring lätt att flytta på lätt att förändra. Design Design
178	En aning om ett sällsamt universum : En undersökning av C.J.L. Almqvists ”poetiska fuga” Jägerfeld, Caroline January 2020 (has links) ABSTRACT And concrete diction Carl Jonas Love Almqvist’s Drottningens juvelsmycke (The Queen's Tiara; 1834) is, along with Amorina, the work primarily associated with the ”poetic fugue” – a concept the author develops in ”Om enheten av epism och dramatism; en aning om den poetiska fugan” (”On the unity of epism and dramatism; a notion of the poetic fugue”; 1821); an essay often considered vague and theoretical by researchers in the field. The meaning of the poetic fugue has been regarded unclear, but mainly considered as some kind of synthesis of epic and dramatic writing. This essay argues that that is not the case, and that this one-dimensional approach both limits the interpretations of the essay and the poetic fugue as a whole. From a multidisciplinary perspective, with myself and my own reader as a part of the fugue itself, the aim of this essay is to highlight a very important overseen aspect of the poetic fugue, and Almqvist’s writing in general – the connections to mathematics, the analogies between abstract and concrete levels, and how these are deeply intertwined. The results in this essay are derived from a close reading technique based on mathematical problem solving called the ideotic method (den ideotiska metoden), and analyzed with Douglas Hofstadter's theory of Strange loops in Gödel, Escher, Bach – an eternal golden braid (1979). This analysis shows that this analogy is not just about the composition of a poetic piece of art, a synthesis of epic and dramatic writing, or the relation between music and text. Instead the results do point to an alternative interdisciplinary interpretation, where the relations between parts and units, realities and fictions, readers and texts, make the poetic fugue more of an analogy for the universe as a whole – a living and breathing ”animal coeleste” in contrast to the Newtonian ”mechanical coeleste”. An analogy which, thanks to its mathematical construction and way of looking at time as non-linear, is connected to both Einstein’s theory of relativity and quantum theory – the science of the very big and the very small, parts and units, of everything, including ourselves. Carl Jonas Love Almqvist the poetic fugue mathematics strange loops animal coeleste mechanical coeleste analogy Douglas Hofstadter non-linear time Carl Jonas Love Almqvist epism och dramatism den poetiska fugan Tintomara sällsamma slingor analogi isomorfi matematik ideotiken ideotiska metoden Douglas Hofstadter Mathematics Matematik General Literature Studies Litteraturvetenskap
179	Digitaliseringens roll i att bibehålla och stärka affärsrelationer : En kvalitativ studie om hur digitala verktyg påverkar kommunikation, effektivitet, förtroende och engagemang i affärsrelationer Taffes, Sabella, Shanboor Solmus, Rani, Marouf, Senar January 2024 (has links) No description available. engagemang Business Administration Företagsekonomi
180	"Et in Arcadia ego" : En konstvetenskaplig studie av Arkadien i bildmotiv / "Et in Arcadia ego" : An art science study of Arcadia in pictorial motifs Kronberg, Tove January 2024 (has links) This thesis aims to examine how the philosophy of Arcadia is portrayed compared to three paintings from Nationalmuseums exhibition Arkadien: ett förlorat paradis? Firstly, the essay creates a frame for what Arcadia should look like and communicate by analyzing three established Arcadia-motifs with the same title, Et in Arcadia ego by Nicolas Poussin from 1638 and 1627, and Guercino from ca 1620. The framework shows that Arcadia contains three dominating themes, which are the presence of antiquity, the pastoral ideal and the presence of Death. The framework also shows that Arcadia aims to have a clear communication with the viewer by using direct symbols and double linguistic messages. Secondly, the essay compares Poussins and Guercino's Arcadia with Nationalmuseums Claude Lorrains Landskap med Argus som vaktar Io (ca 1644–1645), Francois Només (1593-ca 1645) Trojas brand med Aeneas och Anchises flykt (u.å) and Thomas Blanchets Kleobis och Biton (1650). The results are that Nationalmuseum has a different view of Arcadia compared to Poussin and Guercino, and uses it as an elastic concept, which can categorize paintings that don't fully communicate Arcadia's original thoughts and ideas as truthfully Arcadia-motifs. Arcadia landscape painting pastoral semiotics symbolism memento mori vanitas Nicolas Poussin Guercino Claude Lorrain François Nomé Thomas Blanchet 17th century Nationalmuseum Arcadia - a paradise lost? Arkadien landskapsmåleri pastoralen pastoral semiotik symbolism memento mori vanitas Nicolas Poussin Guercino Claude Lorrain Francois Nome Thomas Blanchet 1600-tal Nationalmuseum Arkadien - ett förlorat paradis? Art History Konstvetenskap

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