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國際市場進入策略和行銷組合之研究——以馬來西亞M公司和台灣日出茶太為例 / International Market Entry Mode and Marketing Mix--- A Case Study of Malaysia M Company and Taiwan Chatime陳泋彤, Tan, Jessica Unknown Date (has links)
台灣和馬來西亞的經濟文化關係可以追溯到1960年代。雖然在官方關係上曾經斷交,但是非官方的交易來往並不受影響。本研究即將探討兩個國家的企業在進入彼此的國家發展的進入策略以及在該國的行銷手法之差異。本研究探討四方對象,有馬來西亞的M公司,台灣統創代理商,台灣六角國際(日出茶太)和馬來西亞日出茶太代理商,但是本研究以針對母國,也就是M公司和六角國際(日出茶太)為主要採訪企業,從母國的角度探討企業經營環境、國際化動機、市場進入模式與母國和地主國的行銷組合。另外,其中一個小節也針對台灣和馬來西亞的國家經濟環境和發展、人口、氣候、人文因素進行比較以辨別出兩國的差異。其研究結果一方面可提供國內的業者參考未來的國際化佈局策略,另一方面也有助於對於馬來西亞和台灣市場的了解。
本研究主要研究對象,M公司,生產馬來西亞風味方便麵和六角國際(日出茶太),直營和授權台灣手搖茶飲,這兩家不同國家和不同產業的公司進行接近兩小時的採訪,和在地主國的代理商之次級資料進行交叉比對,研究結果發現:1、兩家的國際化動機沒有顯著差異。2、因為兩家的產品性質不一和不同的經營環境和經驗背景,兩家的國際市場進入模式有著顯著地不同。3、兩個國家的國家大小、氣候、文化背景、習俗、基本建設影響母國和地主國的行銷組合之設計。 / The economic and cultural relations between Taiwan and Malaysia can be traced back to 1960. Although Malaysia has formally ended diplomatic relations with Taiwan, informal relations between Malaysia and Taiwan is still ongoing and maintaining. This study discussed the market entry mode and marketing mix in both countries of two different companies. This study targets four companies, which are Malaysia M Company, Taiwan Tongjih, Taiwan Lakaffa (Chatime) and lastly Malaysia (Chatime) but mainly interview only two founded companies, the M Company from Malaysia and Lakaffa from Taiwan. This research studies from the view of the mother land. It discusses both companies’ operating environment, the motive of globalization, market entry mode and the differences of marketing mix between the home country and host country. Beside of that, one of the chapters extends in comparing country environment and development, population, weather and culture factor between Malaysia and Taiwan. This study result aims to provide a reference in globalization strategy and improve a great knowledge about Malaysia and Taiwan market to the audience.
Supported by M company, a manufacturer of Malaysia flavor instant noodle (Penang White Curry Mee) and Lakaffa, franchiser of Taiwanese beverages (Bubble Tea),two hours interview session, the comparison is showed as below:
1. There are no differences between the motives of globalization between these two companies.
2. Differences in product type, different operating environment and experience background affect the choice of market entry mode.
3. The differences of county size, weather, culture, custom and infrastructure affect the design of marketing mix in Malaysia and Taiwan market.
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A constituição de motivos para as atividades escolares em jovens estudantes do Ensino Técnico integrado ao Ensino Médio / Young students\' motives to school activities in Technical Education Integrated to High SchoolPandita-Pereira, Angelina 20 June 2016 (has links)
Esta pesquisa parte da necessidade de contribuir para a criação de um Ensino Técnico Integrado ao Médio (ETIM) que seja, a um só tempo, significativo para a coletividade e para seus estudantes. A partir de escritos de estudiosos da Teoria Histórico-Cultural e de revisão bibliográfica identificou-se a necessidade de compreender o ETIM a partir da perspectiva dos estudantes e definiu-se como objetivo desta pesquisa produzir uma análise teórica da relação que jovens estudantes estabelecem com as atividades que realizam no ETIM. Isto implica em compreender como, porque e em quais tipos de atividades os estudantes se engajam neste contexto, a partir da identificação das relações entre os elementos essenciais que compõem este processo. Para tal, os procedimentos de investigação empírica adotados foram: a) análise dos documentos que norteiam o trabalho no ETIM em uma Escola Técnica Estadual (ETEC) da capital paulista; b) questionário respondido por estudantes do ETIM desta escola acerca da vida escolar, familiar e alguns dados demográficos; c) grupo de diálogo com estudantes desta escola e desta modalidade de ensino, com foco em sua vivência escolar, abrangendo ainda as relações entre escola e trabalho. A análise foi realizada a partir da elaboração de um modelo teórico da relação de jovens estudantes com as atividades que realizam no ETIM. Este modelo busca representar graficamente como as relações entre as demandas socialmente constituídas para o ETIM as condições gerais da escola as características das tarefas escolares e a situação social de desenvolvimento do jovem estudante se influenciam reciprocamente e formam uma unidade: a da constituição da hierarquia motivacional dos estudantes para as atividades que realizam no ETIM. Cada um destes elementos e suas relações são analisados nas particularidades dos estudantes participantes do grupo de diálogo e da realidade da escola onde o momento empírico da pesquisa foi realizado. Na análise foi possível explicar a singularidade das movimentações na hierarquia motivacional dos estudantes para com as atividades que realizam no ETIM. Compreendeu-se que na unidade das relações entre estes elementos emergiam, ou adquiriam uma posição hierárquica mais alta, diferentes motivos, quais sejam: motivo orientado à atividade de estudo, motivo orientado a requisitos formais, motivo orientado à comunicação íntima pessoal, motivo orientado à atividade socialmente útil, motivo orientado à atividade profissional/estudo. A partir da reflexão sobre o processo de constituição da hierarquia entre estes motivos, foram elaboradas algumas recomendações para a organização do ensino no ETIM. Nelas defende-se a tese de que, para que se efetive um ensino significativo no ETIM, é preciso que se promovam transformações no sistema de relações que intervém na constituição da hierarquia motivacional dos estudantes, considerando-as em sua unidade, sem perder de vista suas interrelações, de forma que se possibilitem condições favoráveis à emergência de motivos voltados à atividade socialmente útil e à atividade profissional/estudo, tendo como horizonte utópico o desenvolvimento da personalidade coletivista dos estudantes. Para tal, o trabalho coloca em evidência a necessidade de intervir no sentido de promover a organização dos coletivos escolares, sejam estes dos estudantes ou da equipe escolar, imprescindíveis para a realização de um ensino significativo / This research acknowledges the need to enhance Technical Education Integrated to High School (TEIHS) in a way that it can be, at once, significantly relevant for the society as a whole, as well as to the students. Based on the Historical-Cultural Theory and literature review, the TEIHS was investigated from the students point of view, aiming to produce a theoretical analysis of the relations young students establish with the activities they carry out in the TEIHS. This involves understanding how, why and what types of activities students engage in this context through the identification of essential elements encompassing this process, as well as their interrelations. For this purpose, the empirical investigative procedures adopted were: a) analysis of documents guiding the work of TEIHS in a State Technical School (ETEC) situated in Sao Paulo city; b) questionnaire applied to TEIHS students of that particular school, regarding school and family life and some demographic data; c) focus group with TEIHS students of that school, focusing on their school experiences, as well as the relations between school and work. For the analysis, a theoretical model was developed, considering young students engagement to the activities carried out in the TEIHS. This model sought to represent graphically how social demands towards TEIHS - school general conditions conditions of the educational task - and the students social situation of development are mutually related, forming, therefore, a unity, which is the formation of a students motivational hierarchy for the activities they carry out in TEIHS. Each of the four elements and their relationships were analyzed, taking into account both the peculiarities of participants in the focus group and the school reality where the empirical work was conducted. Such an analysis made possible to understand in detail the moves or variations in the students motivational hierarchy towards the activities they perform in TEIHS. It was noticeable that the composition of those elements in mutual relation revealed a range of motives that arose or gained a higher rank, namely: motive oriented to study activity, motive oriented to formal requirements, motive oriented to intimate personal relations, motive oriented to socially useful activity, and motive oriented to vocational or career activity. Reflecting on the process leading to the composition of a motivational hierarchy, some recommendations were devised concerning the organization of teaching in the TEIHS. They support the thesis that, to effectively promote significant education in TEIHS, it is crucial to make changes in the system of relations involved in the formation of the students motivational hierarchy, considering them as a unit, bearing in mind their interrelationships, therefore, creating favorable conditions to the rise of motives aimed at socially useful activity and vocational or career-oriented activity, sustaining, as an ultimate aim, the development of a collectivist personality of students. This work highlights the importance of encouraging the formation of organized school collectives, either of students or of school staff, since they play an indispensable role in promoting meaningful educational work
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Före detta missbrukares motiv till att sluta missbruka : En kvalitativ studie om faktorer som påverkar en livsstilsförändring hos missbrukareSkoog, Madelen, Eriksson, Sofie January 2012 (has links)
Syftet med denna studie har varit att undersöka vilka faktorer och motiv som ligger till grund för en missbrukares beslut att söka vård och behandling. Vidare har syftet varit att undersöka om beslutet grundar sig på individens egen insikt om sin problematik eller om det är ett resultat av omgivningens och nätverkets krav. Studien var av fenomenologisk karaktär då vi hade för avsikt att studera vad det är som gör beslutet till vad det är, d.v.s. finna essensen i vad det är som påverkar och samspelar med beslutet. För att uppnå syftet har vi använt oss av kvalitativ metod med en abduktiv ansats. Vi har intervjuat åtta före detta missbrukare och intervjuerna har varit av semi-strukturerad karaktär. De analysverktyg som användes i studien var motivation, handlingsteori, beslutsfattande samt samhällets och nätverkets påverkan på individen. Dessa användes mot bakgrund av att motivation ofta används som begrepp inom narkomanvård och missbruksforskning. Handlingsteorin och beslutsfattande har använts då vår avsikt var att betrakta ”att sluta missbruka” som en handling, men också som ett beslut. Vidare har samhällets utveckling medfört ett paradigmskifte inom narkomanvården varför vi anser att det är av relevans att beakta samhällets påverkan i studier av missbrukare. I resultatet framkom att före detta missbrukare huvudsakligen grundade sitt beslut att sluta missbruka utifrån den egna insikten om att missbruket föranledde ett eskalerande av negativa konsekvenser samt försämrad psykisk hälsa. Beslutet att sluta missbruka påverkades i olika omfattning av yttre omständigheter i form av respondenternas nätverk, sociala instanser och en önskan om att leva enligt samhälleliga värderingar. / The purpose of this study has been to examine what factors and motives that form the basis for drug users' decisions to seek care and treatment. An additional purpose has been to examine whether the decision is based on the individual's own understanding of their problems or if it is a result of ambient and network requirements. Thus, the study have been of phenomenological nature as we intended to study what it is that makes the decision for what it is, that is, find the essence of what affects and interacts with the decision. To achieve that purpose, we have used a qualitative method with an abductive approach. We have interviewed eight former addicts and the interviews were of semi-structured nature. The analytical tools that have been used in the study are motivation, action theory, decision making, society and the network's impact on the individual. These have been used with the light of that motivation often is used as a concept in drug rehabilitation and addiction research. Action theory and decision making have been used as our intent has been to consider "to quit abusing" as an act, but also a decision. Furthermore, the development of society has brought out a paradigm shift in drug services which is why we believe it is relevant to consider society's impact in studies of drug users. The results showed that former addicts mainly based their decision to quit abusing by the individual's own insight of that the abuse led to an escalation of negative consequences, and poorer mental health. The decision to quit the abuse was affected by different degrees of external factors in terms of respondents' networks, social services and a desire to live according to societal values.
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多角化經營與智慧資本關係之個案研究 / A case study of the relationship between diversification and intellectual capitala case study of the relationship between diversification and intellectual capital劉致圓 Unknown Date (has links)
本研究係透過實地訪談並搭配以往文獻進行歸納,藉由瞭解企業進行多角化之動機、所採行之策略類型以及所搭配之進入方式,進而探討多角化經營如何影響智慧資本之蓄積及具體管理制度為何,以期對多角化營運之企業在資源之掌握與管理上作一參考。本研究係依據個案分析之結果,提出以下三項結論以回應研究問題,同時根據研究發現陳述相關建議,最後提出研究限制與未來研究之方向。
一、多角化動機會影響策略類型之選擇,且會搭配適合之多角化進入方式。
二、採取不同之多角化策略及進入方式,所重視之智慧資本項目不盡相同;而無論採取何種策略及其進入方式,所共同重視之項目為人力資本之「員工專業技能」、「向心力」,流程資本之「營運流程」、「創新流程」與「組織彈性」,創新資本之「創新投入」,關係資本之「策略夥伴」,共計七項。
三、針對不同的多角化策略及其進入方式下所重視之智慧資本,企業應採取適當之管理制度予以蓄積與維護,使其得以有效發揮效益。 / This research is primary to provide some references on resource control and management for enterprises which are diverdified or will diversify. By realizing the motivation, types of strategy, and the matching modes of entry for diversification by field interviews and based on previous literature, the study discusses how diversification affects the accumulation and pratical management system of intellectual capital. According to the result of case analysis, the research claims three conclusions in response to the research questions. meanwhile, we also propose some relevant suggestions, and state research limitation and direction in future.
1.The motivations would affect the types of strategy for diversification, and enterprises will choose appropriate modes of entry.
2.Within different diversification strategies and matching modes of entry, the emphasized intellectual capital items will be different. This study finds no matter what strategic types and modes of entry adopted, the common emphasized intellectual capital items include employees’ professional competence and centripetal force in human capital, operating process, innovative process, and organizational elasticity in process capital, innovative input in innovation capital, and strategic partnership in relational capital.
3.For different diversification strategies and the matching modes of entry, all enterprises should adopt appropriate management system to accumulate and maintain the important intellectual capitals, so that they could achieve remarkable success.
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The contribution of justice MM Corbett to the development of the law of taxation in South AfricaVan der Walt, Wessel Johannes 30 September 2007 (has links)
Mr Justice Corbett made a substantial contribution to the South African tax law as he delivered several judgements during his long career on the bench. Starting from the lower ranks as a judge he became Chief Justice of South Africa. Precedents set by his judgements are considered important and indicative of the level of South African tax law.
This dissertation observes his background, looks at the operations of the tax court in South Africa and examines whether his judgements were cited and applied in subsequent cases as accepted precedent. International case law is referred to, to compare his judgements with comparable international tax law. / Auditing / M. Comm. (Accounting)
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Die misdaad onsedelike aanrandingDu Plooy, Renita Elizabeth Evelyn 11 1900 (has links)
Indecent assault consists in an unlawful and intentional indecent assault which is and is
intended to be indecent.
There is some controversy in the case law whether the indecency is committed only by acts
which are, objectively speaking indecent, against the view that even though the act is not
indecent itself, may nevertheless found a conviction of indecent assault if it was the intention
of the accused to act indecent and such intention was conveyed to the victim.
It is submitted that the last mentioned approach is to be preferred but that the following test
should be used:
1. If the act, is objectively speaking indecent and there is no doubt about the
unlawfulness as well as the indecent intention of the accused, the crime of indecent
assault was committed.
2. If the act is objectively speaking indecent but the indecent intention of the accused can
not be proven, there is a rebuttable presumption that the accused acted with an
indecent intention. Such as presumption must be rebutted b the accused himself.
3. If the act is not objectively speaking, indecent but the indecent intention of the accused
can for example be proven by the accused confession to such an intention, the act
became indecent. / Text in Afrikaans / Law / LL.M.
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Post Keynesian monetary theory and its implications for monetary policy in South AfricaJackson, Michael Keith Caulton 06 1900 (has links)
The theoretical foundations of the Post Keynesian view of money are examined,
including the nature of money, role of uncertainty and time, and the use of
equilibrium concepts. This provides a backdrop against which the Post
Keynesian analysis of interest rates, investment behaviour: inflation and
demand determination is presented in a framework of non-neutral money and
Keynes' principle of effective demand. A model of the Post Keynesian theory of
money is presented, with arguments as to why the IS/LM model of the
neoclassical synthesis is considered deficient. The money supply endogeneity
view is explored, together with Keynes' finance motive. The open economy
case is considered, with emphasis on a small open economy. The monetary
policy perspectives of the Post Keynesian camp are examined. The implications
for South Africa are considered in respect of money supply targeting, interest
rate policy, anti-inflation measures, public debt management, exchange rates
and Reserve Bank objectives. / Economics / M.A. (Economics)
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Die simfonie in Suid-Afrika, 1970-1990 : 'n styl en struktuurstudieKriek, Elizabeth Margaretha 11 1900 (has links)
Text in Afrikaans / Art History, Visual Arts and Musicology / D.Mus. (Musiekwetenskap)
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Motiv "zoufalců" v současném českém dramatu / Motive of "losers" in contemporary Czech dramaJilemnická, Adéla January 2018 (has links)
This master's thesis concerns itself with the motive of "despair" in contemporary Czech drama. It includes an analysis of selected plays written after 2000 by leading Czech authors belonging to the middle generation (Petr Zelenka; David Drábek; Jiří Pokorný; Petr Kolečko; Tomáš Svoboda; Lenka Lagronová; Iva Klestilová, born Volánková). The aim of the thesis is to analyze these dramas, to define characteristic elements and to determine whether we can identify a clear "desperate people" motive within their characters, deeming it a characteristic feature of contemporary Czech drama written by the middle generation. Using a comparative method we explore typical repetitive motives of the characters - anti- heroes, which suffer from having an unfulfilled personal life, a feeling of loneliness or a midlife crisis. The master's thesis describes the causes and manifestations of despair of the characters, as well as the solutions the dramas offer to the bleak situation (insanity, suicide, miracle). KEYWORDS contemporary Czech drama, motive of "losers", in-yer-face theatre, Petr Zelenka, David Drábek, Jiří Pokorný, Petr Kolečko, Tomáš Svoboda, Lenka Lagronová, Iva Klestilová (Volánková)
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MOTIVACE A STIMULACE ROZVOJE LIDSKÝCH ZDROJŮ VE VYBRANÝCH FIRMÁCH / MOTIVATION AND STIMULATION HUMAN RESOURCES DEVELOPMENT IN CHOSEN COMPANIESSUDOVÁ, Aneta January 2007 (has links)
Objective of my work was research of human resources in chosen copmanies, their motivation, stimulation and their access to human resources development - personality their employees. It was configured questionnary. Information of questionnary led to concrete suggestion for chosen companies.
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