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工資調整指數、最適貨幣政策與績效契約談判 / Wage Indexation, Optimal Monetary Policy and Performance Contract Bargainging鄭惠如 Unknown Date (has links)
本文是以Candel-Sánchez and Campoy-Miñarro (2004)的績效契約制訂為基礎
,開放單獨由政府制訂契約的假設,賦予央行與政府部門雙方皆具有談判力,並利用Nash談判解(Nash bargaining solution)做出最適績效契約。此外,我們也討論政府央行的談判力、對薪資的偏好和央行官員保守度在不同工資調整指數下與最適績效契約之間的關係,並分析能影響產出及通貨膨脹穩定性的因素。
經本文的研究分析,我們可以發現:政府的談判力愈大績效誘因基數愈大,此時能有效抑制通膨產生,但是同時也會使產出下降。當工資調整指數趨於零時,政府的談判力將不會對產出造成影響只會降低通貨膨脹率。
央行官員若是愈保守愈重視通貨膨脹帶來的效用損失,會使績效誘因基數下降。其中,本文的分析與Rogoff (1985)的有相同的結果,增加央行官員的保守性雖有利抑制通膨且增加通膨穩定性,另一方面卻打擊產出水準同時會使產出易受外來衝擊的影響。當工資調整指數愈低時,央行官員的保守性也會對績效誘因基數的變動愈大。
央行官員愈關心薪資收入多寡,績效誘因基數就愈低,但是對通貨膨脹與產出的影響則須視談判央行對薪資的偏好程度與最適誘因基數大小而定。政府愈在意營運成本,談判出的最適績效誘因基數會愈低,而且會同時造成通貨膨脹率與產出的上升。
在討論經濟穩定性時,我們發現僅有央行官員保守程度、工資調整指數與隨機干擾衝擊的變異數會對產出及通貨膨脹率的穩定性造成影響;但納入談判協商得到的績效誘因基數,並不會造成經濟體系的波動。我們也發現本文與Rogoff (1985)的結論相同之處在於央行官員極度保守時會完全消除通貨膨脹率,但是會使產出完全反映隨機干擾項的衝擊。
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中國大陸農民抗議與國家政治行動選擇:中央與地方差異性的探討 / Peasant protest and state actions:central-local relations in Mainland China周俊宏, Chou, Chun Hung Unknown Date (has links)
本文以國家行動為研究目標,意欲探究的是中共政治行動對農民抗議產生的影響以及遭遇農民抗議時中共政治行動的回應。其中,主要探討的是中共中央與地方行動上的差異性。兩者行動上的差異在本文中一方面認定為導致農民抗議產生的外部環境因素(即政治機會),一方面據以探究面對農民抗議時中共中央與地方在回應時所採取的政治行動分別為何。
本文以政治機會結構理論及國家與社會互動理論作為研究理論,並在「中央—地方—農民」三分的分析框架下,提出中央與地方的差異作為研究面向。整理農民抗議的定義、特點、方式、類型及成因時,並討論與之相關的農民權益。在探究行動上的差異對農民抗議的影響以及面對農民抗議時中央與地方的各自行動時,本文從稅費問題及土地徵用來看行動差異對農民抗議的影響,而中央政府的回應行動包括國家重建、事件定調、策略防範以及守住底線。基層政權的回應行動則分別就「官方論調」、「力量對比」、「對上訪時幹部行動的參酌」、「秩序共識下的行動劇碼」,以及「角色扮演」等予以解讀。 / State action is regarded as the research target, intending for the influence on peasant protest by PRC’s action and the response to peasant protest by PRC. Focusing on these two topics, action discrepancy in central-local relations is what I’d like to discuss in this research. For one thing, action discrepancy is seen as the outer environmental factor that brings about the begin of peasant protest. For another, based on action discrepancy,while responding to peasant protest, what the central do and what the local do can be explored.
Based on the political opportunity structure theory and the state-society interaction theory, and analyzed on the framework of “central-local–peasant” tripartition, this research presents the discrepancy in central-local relations as main dimension. While definitions, characters, measures, types, and reasons concerning peasant protest are organized, peasant rights and interests are also discussed. The influence on peasant protest by action discrepancy and the actions separately by the central and the local when encountering peasant protest are then explored. This research examines the influence through tax-fee problem and land expropriation, and then concludes that the central actions include state-rebuilding, affair-identifying, strategy-guarding, and deadline-defending, and moreover, interprets the local regime’s actions in such ways like “official-like statement”, “power contrast”, “reference to local cadres’action toward peasant appealings to higher levels(shangfang)”, “act performance on the consensus of order”, and “role play”.
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確定提撥退休金計劃的應用與相關精算之研究 / A Review and Actuarial Analysis of Defined Contribution Pension Scheme林妙姍, Lin, Miao Shan Unknown Date (has links)
退休金計畫依給付方式的設計,可以分為兩大體系:確定給付退休金計畫與確定提撥退休金計畫。無論是公共退休金計畫或是企業退休金計畫,最初實行時多採用確定給付的方式來實施。但隨著經濟環境的變遷,部份的國家與企業雇主,已開始傾向確定提撥方式的採用。本論文有鑑於退休金的改革潮流,欲探討確定提撥退休金計畫的實施回顧與給付的精算分析。
本論文分為四個主要部分,分別為:(1)確定提撥計畫的理論架構回顧;(2)主要國家制度的分析;(3)精算模型的建立與精算假設的分析;與(4)精算假設的給定與給付水準的模擬分析。在主要國家制度的回顧上,公共退休金計畫方面以新加坡「中央公積金制」與智利「公共退休金私有化」為探討的對象;在企業退休金計畫方面則以美國為討論對象。實證分析部分,則是先建立確定提撥退休金精算模型,再撰寫模擬程式介面,並以我國1998年「勞工退休金條例」草案為模擬對象,給定精算假設進行模擬,最後分析精算假設與模擬給付間的關係。
以台灣「勞工退休金條例」草案為例進行分析,其實證部分分為兩部分,先前給定平準的預定利率假設,而其他薪資成長率、通貨膨脹率、提撥率、開始工作提撥年齡、退休年齡、退休後各年存活率則根據台灣目前的經濟、就業環境給定;模擬結果發現, 6%合併提撥率無法達到模擬所給定50%-60%的退休後給付所得替代率;若將合併提撥率提高至12%以上,25歲開始工作65歲退休者才能累積足以支應適足所得替代率50%-60%的給付。
第二個模擬部份為給定利率時間序列的情境假設,在此給定簡單的七種利率情境假設,其他精算假設則同樣根據台灣的經濟環境給定之。模擬結果發現,若合併提撥率為9%,基金提撥累積期間40年,給付所得替代率對利率的變動敏感性高,只有在累積期間利率穩定成長的情形下,才能累積足夠的退休金,因此,可以表示9%的合併提撥率在其他非樂觀的利率情境假設下,無法達到50%-60的給付所得替代率。
略 / Due to population aging, the countries that operated their Social Security System on pay-as-you-go financial method have begun to encounter the solvency risk due to the growing financial burden. Since the defined contribution (DC) scheme is considered as a fully funded financial system, it could be one of the solutions to avert the upcoming financial crisis. Hence our study is motivated to investigate the current development of the DC scheme and scrutinize its financial adequacy on providing the retirement benefits to its plan participants.
First, the features of current public pension programs in the form of the DC plan are surveyed and their progress is reviewed in Chapter 2. Practical applications applying the DC scheme in private sector are also compared and studied in Chapter 3. Secondly, the actuarial models of the proposed DC scheme are built to investigate the adequacy of the retirement benefits in Chapter 4. Computer codes that can be used to simulate the income-replacement ratios by giving the actuarial assumptions are programmed. Based on this approach, the relationship between income-replacement ratios and the actuarial assumptions (i.e., the interest rate, the salary increase and the inflation rate) can be obtained. In Chapter 5, sensitivity analyses of the benefit adequacy through computer simulations incorporating possible scenarios are performed. The recent proposal of reforming Taiwan Employee Retirement Income Security Act (TERISA) is investigated. An explicit actuarial model closely following this proposal is built to study its impact on the retirement benefits.
Finally the empirical results based on this study are summarized. Based on the scenarios under the current economic perspectives, we found the contribution rate at 6% can not attain the income-replacement ratio at 50%. Only over certain optimal interest rates, the retiree can receive the projected income-replacement ratio given the contribution rate at 9%. Based on the proposed draft in reforming the benefit scheme, the retirement benefits are not sufficient to achieve the income-replacement ratio at 50% unless the contribution rates increase to 12%.
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由地方自治功能談省縣自治法問題 / Local Government Act楊景斌, Yang,Ching Ping Unknown Date (has links)
本文首先由地方自治意義與功能談起,藉以探討地方自治獲先進國家重視
的原因,並對於地方自治理論如何影響地方自治制度之演進加以說明。再
者,將地方自治與地方政府作一區別,釐清兩者之間的差異,以避免「有
地方政府等於實施地方自治」之錯誤觀念。我國憲法中明文保障地方自治
,但觀諸臺灣地區實施地方自治四十多年,或受限於政治因素,屢以行政
命令作為實施依據。由於行政命令可隨中央或上級政府之意更改,因而使
得地方自治權限屢受侵剝,論者每以「中央集權又集錢」來形容。是以健
全地方自治,完成地方自治法制化及確實改進地方自治制度的呼聲四起,
本文將檢討因地方自治未落實而產生的之各種問題,並對地方自治法制化
問題做一歸納,以暸解省縣自治法產生之背景。省縣自治法的誕生,使臺
灣地區的地方自治邁入了新的里程碑,但此法公布施行後,除了完成法制
化以及「省長民選」之顯而易見的效果之外,似乎並未能完全解決以前地
方自治的種種問題,以及使地方自治發揮應有的功能。本文將探究其中有
礙地方自治功能發揮之處,並嘗試提出建議,以期健全地方自治法制,使
地方自治功能發揚光大,進而帶動國家整體的進步。本文研究建議,1.
關於自治事權的劃分,應以事權之性質、種類加以劃分,而非以地域來區
分。2.關於自治組織方面,由於縣市政府與鄉鎮市公所組織規程準則皆由
省政府所擬定,省政府在擬定此二規程準則時,應做彈性的規定,使地方
可依當地環境靈活運用。3.在自治財政方面,地方自有財源比例並未明定
,為保障地方財政自主性,將來應在省縣自治法中明定地方自有財源比例
。再者,為避免中央以補助之名而行干預地方之實,補助與統籌分配制度
應儘速制度化。4.在自治監督方面,似乎可考慮將自治監督之章名改為「
中央與地方之關係」, 因為中央與地方之關係,隨著時代潮流與社經環
境之變遷,不再只是單純的監督關係。中央對地方還有諮詢、服務等關係
,若僅以監督來看待中央與地方之關係則不僅過於狹隘,且容易因為過於
強調監督反而形成過分干預。5.省縣自治法對於地方人民權利的規定,與
以前相比,顯見充實。但是,相關的法律如創制複決法、資訊公開法等,
均尚未問世。是以中央政府應加速立自治法的規定形同具文。
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時間數列的模糊分析和預測 / Fuzzy Analysis and Forecasting in Time Series許嘉元, Sheu, Chia-Yuan Unknown Date (has links)
動態資料往往隨著時間區間取法或測量工具的不同而有差異,此種不確定的特質我們稱為模糊性。但是傳統的時間數列仍是以確定的觀察值來記錄具有模糊性的動態資料。為了更完整的表示一個動態過程,我們考慮模糊時間數列(fuzzy time series)以具有不確定性的模糊集合來取代明確的數值,保持原來的模糊性。
本文探討模糊時間數列中模糊自我迴歸模式(fuzzy autoregressive model簡寫為 FAR 模式)的建構過程,並分別利用此模式來預測中央政府總預算和匯率。FAR 模式乃根據Box-Jenkins(1970)所提出的 ARMA 三階段模式建立的流程並推廣Zadeh(1965)所提出的模糊集合理論而來。在這過程中 ,我們考慮人類思維方法,使FAR 模式更具有彈性且適合未來預測時的需要。而對於所討論的動態過程,也不需要任何模式上的假設(例如:線性或穩定 ),因此 FAR 模式的適用範圍極為廣泛,更不會因為模式的誤判而導致預測時的嚴重錯誤。最後,我們將 FAR 模式的預測結果與傳統 ARMA 模式做比較。
文中關於模糊時間數列的一些性質,例如:模糊趨勢(fuzzy trend)和模糊穩定(fuzzy stationary),由於傳統文獻中沒有加以討論,本文亦提出定義和新的看法。 / Representations of dynamic data are always different as the time interval or measuring tool change. We call these characteristics of uncertainty fuzziness. But traditional time series use crisp observations to record a fuzzy dynamic process. To completely represent, we consider fuzzy time series replacing the crisp numbers with fuzzy sets and preserve original fuzziness. In this paper, the fuzzy
autoregressive model (FAR model) of fuzzy time series is studied and used to forecast the Central government expenditure and exchange rates, respectively. The modeling process is according to Box- Jenkins' (1970) method of ARMA model and merged with the fuzzy set theory proposed by Zadeh (1965). Reasonable human judgements and ways of thinking are taken into consideration throughout the modeling process to make the FAR model more elastic and appropriate for forecasting. Unlike certain incorrectly identified models which lead to inaccurate forecasts, the FAR model can be widely applied due to its not having any assumptions on the original time series (e.g., linearity and stationarity). Finally, the performances of the FAR model to Central government expenditure and exchange rates are compared with that of the traditional ARMA model. Additionally, some properties about fuzzy time series, e.g., fuzzy trend and fuzzy stationary, have not been studied in the literature, and we propose definitions and new opinions.
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新加坡中央公積金制度管理運用之研究 / Singapore’s central provident fund scheme – a study of management and investment王昌鴻, Hong, Vuong Xuong Unknown Date (has links)
新加坡的中央公積金制度,曾被人稱之爲新加坡經濟起飛的秘密武器,它對於新加坡人民生活的保障、社會的穩定、經濟和社會的發展都起著十分重要的作用。新加坡中央公積金制度乃政府立法强制實行的個人儲蓄計畫,其最初目的是為確保勞工能備有足夠的養老金,有尊嚴地應付退休生活。經過五十多年的實踐,在促進了國家的發展的同時,該制度也成爲一種全面性的社會保險制度,可以滿足人們退休、購房、醫療保健、教育及投資等具有創意的制度,其良性循環正顯示出很强的生命力。不斷改革完善、創新的新加坡中央公積金制度爲許多國家進行社會保障制度改革提供了很好的思路和富有價值的借鑒。
根據本研究結果發現,嚴格規範、富有成效的基金管理是新加坡中央公積金制度成功運行的重要保障。爲此,新加坡政府建立了一整套較成熟的法律規範,對整個制度的運行過程實施嚴格周密的法律監督與管理。此外,在基金的投資運用方面:以個人而言,中央公積金參與者在個人投資意願上並不高,大多數仍偏好將帳戶金額留置,賺取政府給予之帶有最低保障收益率的利息,即使採取自主投資者,仍以尋求低風險的保險商品為主;以政府而言,因適逢全球性的市場低利率水準,因此讓新加坡公積金局負責運用之基金部分的報酬率,僅有最低保障利率之水準。
綜觀之,新加坡中央公積金制度在管理方面井井有條,頗為健全且富有創新,然而,其投資運用方面卻顯得績效不彰,有待改善。新加坡中央公積金制度雖不是完美的制度,但無論如何,其參考及借鑒的價值是一直得到肯定。 / Singapore's Central Provident Fund (CPF) Scheme, which has been regarded as Singapore's secret weapon for its economic takeoff, plays very important role in Singapore's security, social stability, economic and social development. As a compulsory savings scheme, CPF ensured that workers could support themselves with dignity in retirement. Over the years, CPF has also been used to accelerate national growth. To meet the population's needs in housing, healthcare, education, family protection and investment, several innovative schemes were introduced over the last five decades. Its virtuous circle is showing strong vitality. Constantly reforming and perfecting innovation of Singapore’s CPF Scheme also provides a good ideas and valuable lessons for many countries to reform their social security system.
In this study, Singapore's CPF Scheme has an effective fund management with strictly relative act, an importantly safeguard to lead it to success. In this, the Singapore Government has established one whole set mature legal act, to ensure an efficient implementation of entire process under close legal supervision and management. In addition, about fund investment: for individual, it seems like Singapore’s CPF Scheme’s members are not high in individual investment wish, majority still by leave fund to their own account to earns lowest minimum returns interest rate paid by the government, even for independent investors, they most sought the low-risk and insured’s investment products; for the government, as it meet the global market low interest rate standard period, therefore Singapore's Central Provident Fund Board be responsible for fund of part the utilization return rate, only has standard of the lowest safeguard interest rate.
Finally, in management aspect, Singapore's CPF Scheme has been successful at implementation with strictly legal criteria and it also more innovation, however, in investment aspect, its achievements is not so clear, still need some necessary improvements. On balance, the CPF scheme, although not perfect, is worthy of consideration for other countries.
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台灣中央統籌分配稅款對財政努力影響之研究 / A Research of the Influence of Distribution Regulations for Centrally-Allotted Tax revenues on Regional Efforts in Taiwan隆易君, Lung,Yi Chun Unknown Date (has links)
近年來地方財政困難已成眾所關注焦點,當前地方財政困難原因,主要在於實質收入無法配合支出成長,致財政收支差短擴增;且難以稅課收入劃分調整全面解決地方財政問題;在整體財政收入不足,中央財政同屬困難,對地方財政支援受限狀況下,要解決財政困難問題,鼓勵地方財政努力是相當重要的關鍵。
目前有關財政努力的文獻,大多著重於財政努力指標之估測及衡量,而有關分配稅款的文獻則大多著重於分配比例、公式之設計,至於分配稅款對財政努力的影響,目前尚無實證研究論述。本研究以台北市、高雄市及台灣21縣市為研究對象,追蹤資料年度為2001年至2005年;搭配最小平方估計式模型(Ordinary Least Squares, OLS)的估計,探討分配稅款現制對地方「財政努力」的影響。實證結果,分配稅款、財政能力及補助協助收入與財政努力呈顯著負向影響,自有財源則與財政努力呈顯著正向影響;在區域之虛擬變數方面,北區、中區及南區相較於東區而言,與財政努力呈顯著正向影響,至時間之虛擬變數實證結果顯示,2001年、2003年、2004年及2005年相較於2002年而言,與財政努力呈顯著負向影響。 / The origin of the fiscal difficulties of local governments in Taiwan in recent years lies mainly in the fact that revenue has been unable to match the growth of expenditure. It is not possible to adjust the proportion of tax revenue and the central government can only provide limited aid as it is in the same fiscal position as that of the local governments. The key measure in solving the problem is to encourage local governments to tackle their financial problems themselves.
Most of the studies of fiscal efforts in this area focus either on the measurement and evaluation of indexes which indicate the extent of the efforts which have been made or how to design a formula to calculate the allotment in the distribution of centrally-allotted tax revenues. Up to this point, there has been no research on the influence of regulations governing the distribution of centrally-allotted tax revenues on fiscal efforts in Taiwan.
This research uses data collected for the years from 2001 to 2005 and applies the OLS (Ordinary Least Squares) statistical model to explore how the current allocation system influences the fiscal effort of local governments.
The results show that there is a negative relationship between the use of centrally-allotted tax revenues, the fiscal ability of the local government, and the general subsidies provided by the central government in comparison with the fiscal efforts of local governments and a positive relationship between revenue derived from local governments in comparison with such efforts. Also, the use of the dummy variable of regions shows a significantly positive relationship for the northern, central, and southern regions when compared with the eastern region and the use of the dummy variable of time shows a significantly negative relationship for the years 2001, 2003, 2004, and 2005 when compared with the year 2002.
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俄羅斯中央銀行獨立性之研究陳齊 Unknown Date (has links)
本篇論文主要是分析俄羅斯中央銀行的獨立性。本文先由西方經濟理論與中央銀行獨立性文獻說明中央銀行為何必須要擁有一個高度的獨立性。對於俄羅斯的高通貨膨脹現象與中央銀行地位轉變之間的關係,本文也有詳細的說明。
另外,本文就法制面俄羅斯中央銀行獨立地位的評析,接著並對實務面的央行獨立地位加以說明。
法制面的俄羅斯中央銀行獨立性相當高。實務面的俄羅斯央行作業,在政治上總統、政府與國會的角力中,形成了一個特殊的政治力真空,使中央銀行能夠取得政策獨立的地位。在俄羅斯面臨高通貨膨脹風險經濟的情況下,中央銀行對於貨幣政策以及政府財政政策的協調取得一個主動的地位。 / This article’s main idea is the analysis of Russia central bank’s independence. From the aspects of the western economic theories and central bank independence literatures, the author interprets why central bank needs to have a high independent status. This article also provides a relationship description between the Russian hyperinflation phenomenon and the transformation of Russia central bank stance.
Moreover, this article uses legislative aspect and real facts to analyze the independence of Russian central bank.
The article concludes Russia central bank has a high level of independent status. In the political turbulence of president, government, and Duma, it formed a political vacuum to make central bank a high independence to decide his own policy. When facing the high risk of inflation, Russia central bank also has its own initiative to coordinate the monetary policy with the government’s fiscal policy.
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中央政府執政菁英之代表性研究:國民黨與民進黨政權之比較(1993-2004) / A Comparative Study of Representative Governing Elites in Taiwan:KMT and DDP Regimes, 1993-2004.邱育琤, Chiu,YuCheng Unknown Date (has links)
【目的與理論】
探討「統治現象」的方法有二:一是透過制度研究的方式,第二則是進行統治菁英的研究。本文即是以「人」的角度出發,探討國民黨、民進黨政府執政菁英的生態與差異。並以代表理論延伸至「代表性中央執政菁英」的觀點,以兩千年台灣社會人口統計作為檢視這兩個政權的執政團隊是否具有社會代表性的標準。預期透過這樣的研究,去理解一個統治台灣長達五十年的國民黨,以及成立於一九八六年的新興民進黨,這兩個背景迥然不同的政黨,執政團隊的結構究竟有什麼樣的差異,而其趨勢為何…等,進行初始性的探索與研究。
【研究方法】
本文為國內首起有關中央政府執政菁英組成之比較性研究,必須透過蒐集國史館網站、行政院暨所屬各機關人事名錄、中華民國名人錄…等次級資料,來進行本研究資料庫的建立。預期透過比較兩政府執政菁英的黨籍、性別、省籍、區域、世代及前職等個人變項,去理解這兩個政權是否因為政黨間特色的差異,所以形成了不同的執政菁英生態,並以代表理論作為呼應。
【研究結論】
分析新、舊政權執政菁英的組成生態後,發現落實兩性共治理念的限制、世代的交替、外省族群勢力的全面性撤退、雲嘉南政治菁英的崛起及民進黨政府取才管道的多樣化等。透過比較由遠至近的時間點,印證了執政菁英的組成生態(例如性別、世代、族群及區域等變項)在符合台灣社會人口的代表性上,不是政權交替之後才急遽地產生變化,而是逐漸改變的,雖然其在改變的幅度上有所差異。再者,民進黨政府於取得執政權後逐漸於政務層級中置入實際的政治權力,全民政府的理念僅是首次組閣的政治性宣傳。最後,民進黨執政團隊於可替代性較高的部門及政務層級中,社會人口的代表性較易達成。 / This thesis is an exploratory study of the composition of governing elites on Taiwan. Secondary data analysis is the primary method used in this research. The data of elite profiles are mainly collected from the following sources: (1) a website database on historical figures from the Academia Historica; (2) the official address-book on superintendents of the Executive Yuan and its departments; (3) Who's Who of the Republic of China. This research compared personal variables of governing elites of two regimes, such as party membership, gender, ethnic group, area, generation, and pervious profession. In this way, this study tries to answer whether the characteristic differences between KMT and DPP governments will lead to the different characteristics of the governing elites as depicts in the theory of representative bureaucracy.
After analyzing the composition of governing elites of the two regimes, we have following five findings. First, there is a long way to go to gender equality in governing elites regardless a little progress has been made by the DPP. Second, governing elites of DPP government are younger than KMT government. Third, much less elites of mainland Chinese origin are appointed by the DPP than the KMT. Forth, DPP appointed much more southern Taiwanese elites than the KMT does. Lastly, governing elites in DPP government are coming from a more diverse prior professions than those in the KMT government.
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資訊型行動內容服務經營模式探討─以中央社行動內容服務為例劉政權 Unknown Date (has links)
手機功能不斷創新,行動內容服務應運而生,使得行動電話由溝通工具,變身為訊息載具,資訊型行動內容服務尤其凸顯了行動電話「隨時隨地、傳播訊息」的特性。以台灣行動電話用戶密度達100%,高居全球第一之現況,資訊型行動內容服務之經營應有其值得關注之處。
本文以中央社為例,探討資訊型行動內容服務經營模式,先藉由瞭解全球發展行動內容服務先進國家之現況,進而剖析台灣各行動內容服務廠商之競爭、合作關係,最後綜合分析中央社之業務狀況,提出資訊型行動內容服務經營模式之建議。
本文以參與觀察與深度訪談的方式,總共訪問了七位行動電話系統業者加值服務業務承辦人,以及五位中央通訊社負責行動內容服務網站的編輯及程式工程師,以瞭解面對行動電話加值服務快速成長及演變下,中央社如何設定及調整其行動內容服務的經營模式。
研究結果顯示,「資訊好用、操作簡單」是資訊型行動內容服務最重要的特質;反映時事變化製作專題報導與有效編輯、整理內容重點,則是吸引用戶使用服務的守則;而專責團隊經營則是因應行動內容市場多變的重要經營要素。
本文雖然指出中央社發展行動內容服務業務面臨許多內外環境障礙之衝擊,但中央社行動內容服務憑藉「即時資訊」的優勢,配合行動電話「隨身」及「隨時隨地」的特性,讓資訊傳播有了更大的想像空間,也更加凸顯資訊型行動內容服務的重要性。由於資訊型行動內容服務網站之經營模式,至今尚未見具系統性研究,本研究之分析訪談不僅試圖填補過去研究的缺憾,也指出未來研究值得探討的方向。 / The functions of mobile phones have continued to evolve, most significantly from simple tools for communications to ones that provide up-to-date information. Informational mobile content services are especially remarkable in that they bring any amount of data to the user at any time, anywhere – the essence of valued-added service. This is certainly important in Taiwan given that the penetration rate for mobile phone subscribers is 100 percent – the highest in the world.
This study focuses on the business model of the Central News Agency(CNA)'s informational mobile content services. Discussions range from a global view to management in the domestic market. This study looks at the practical experiences at CNA with regard to informational mobile content services and how best to optimize them.
Through observations and extensive interviews, 12 key people involved in informational mobile content services were contacted for this study. Seven of them are mobile content service product managers of mobile telecommunications companies and five are editors and programmers from the Multimedia News Center of the CNA. This was done to understand the operational model of CNA's mobile content services given the rapid changes being made in mobile phone value-added services.
The study results show that on-demand, real-time data that is easy to access is the key to quality informational mobile content services, and that special news projects are attractive to potential subscribers. Moreover, a professional team is the cornerstone of operations to ensure the success of these services.
Although the study found that CNA faces internal and external challenges for its mobile content service operations, it has made significant strides in bringing the message to the people of the importance of real-time mobile content services. Since there have been few studies on the subject, this analysis will break new ground and set the stage for further discussions on the issue.
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