國防部「精進案」政策執行後對國軍醫院醫療人員任職進用的影響甚大，其中以組織成員對進用管理、工作滿意及留職意願為主要關鍵，然而很少有研究者探討國軍醫院中進用管理與醫療人員工作滿意及留職意願間之關聯性。本研究之目的及在探討國軍醫學中心在「精進案」組織變革後，將醫療人員的進用管理、工作滿意及留職意願間之關聯性，透過問卷統計分析方式，歸納出以下的結論： 一、「精進案」政策執行後，國軍醫學中心醫療人員還是可以接受單位進用管理方式，並維持高度的工作滿意度，進而更有意願繼續留在國軍醫學中心服務。 二、年紀較長、高教育程度、擔任主管職位、服務在主要科別、服務年資年資及總年資較長的國軍醫療人員，其對進用管理認可程度較高。 三、男性、年紀較長、高教育程度、擔任主管職位、服務在主要科別、服務年資及總年資較長的國軍醫療人員，其對工作滿意程度較高。 四、已婚者、高教育程度、擔任主管職位、服務年資較長的國軍醫療人員，其對留職意願傾向較高。 五、提昇國軍醫療人員對進用管理的認可程度，可使人員加強人際合作關係，並將工作環境結合為個人生活的一部份，內化為自我實現的積極態度，進而提高工作滿意的程度。 六、「精進案」政策執行後，國軍醫學中心醫療人員對於單位進用管理方式認同程度越高者，其對自我的人際合作、融入工作環境、自我實現的追求及留職意願等方面認同程度也越高。 根據上述研究結果，筆者針對任職進用管理實務，提出以下建議﹕ 一、建立明確的目標與願景，並讓醫療人員清楚瞭解。 二、修訂國軍軍醫經管規定，整合人力資源與教育管理體系及單位。 三、提昇人員對人事政策的參與度。 四、妥善運用多元化獎勵與福利措施。 五、調整獎助金分配，實施一定比例的「變動獎助金」。 六、提昇醫療人員自我形象與專業素養。 七、建立學習型組織與氣氛，持續醫療人員職涯輔導。 / After the Armed Forces Streamlining Program, heavily depends on military medical officers which recommends for recruitment and employment, organizes the member to recommend for employment the management, satisfaction and remain on jobs rate as well. However, only little research had conducted to study the linkage of promotion program between people satisfaction and remain on job rate for the people who works at the military medical hospitals. The objective of this research focused on the promotion program, people satisfaction and remain on job rate after the process of the organization transformation through questionnaire and analysis. The results were summarized as follows: 1.The promotion and management program were accepted and maintain high satisfaction rate by the employee of the Armed Forces Medicical Center after the Armed Forces Streamlining Program, the employee have higher willing to remain their job at Armed Forces Medicical Center. 2.The new promotion program was more acceptable for the elder, high educated, manager level, people who worked for major departments and senior staff. 3.Male, elder, high educated, manager level, people who worked for major departments and senior staff were more satisfied for their job. 4.Married, high educated, manager level, senior staff were more like to remain at Armed Forces Medicical Center. 5.Employee more satisfied their jobs and work as a team, due to increase the acceptance of the promotion program, through enhance employee's relationship, integrates work and daily life and with enthusiasm for self-accomplishment. 6.After the Armed Forces Streamlining Program, got very positive results in promotion program acceptance, relationship build-up, integrates work and daily life, self-accomplish and remain on job. According to the above study results, some suggestions were proposed as below for the promotion program execution: 1.Establish clear mission and vision, let the employee who worked for Armed Forces Medicical Center fully understand. 2.Revise the management guidance for military medical doctors, harmonize HR (human resource), education manage system and related departments. 3.Enhance the participation of HR policy. 4.Properly using multiple reward and bonus programs. 5.Revise the bonus payment scheme, perform a fixed ratio of “flexible bonus”. 6.Improve the professional image and self-accomplishment of employee. 7.Build up the learning style organization and team spirit. Continue the career development program for employee.

關於優質壽險業務員所具有的特質與背景，過去的相關研究大多只考慮從業務端進行資料蒐集，再分析對績效顯著的因素為何。然而顧客為績效之來源，從業務端進行所獲得的研究成果，比較屬於單方面的研究，未必能代表顧客的意見，因此本研究擬由顧客端進行業務員特質、背景與顧客滿意度之相關性研究，先由業務端的研究結果整理出優質業務員具有何種特質與背景，將之發展成評量項目，用以評量顧客對這些特質與背景的看法為何，然後據以發展問卷。 本研究主要分三個階段：第一階段是以結構方程式驗證卓越特質對顧客滿意度之影響；第二階段是探測顧客個人背景對顧客滿意度之影響；第三階段是研究當業務員背景與顧客期望不一致時，會不會對顧客滿意度造成影響。研究結果顯示，卓越特質對顧客滿意度具有正面顯著影響，並發現學歷落差以及顧客個人背景中的性別、年齡與婚姻狀況等因素對顧客滿意度具有顯著影響。管理意涵如下：對於壽險公司而言，人格特質測驗是僱用優質業務員的重要參考依據，且應多僱用大專以上學歷的業務員以滿足顧客的期待；學歷較低的業務員，則應持續提升專業知能，並多專注在年齡層中年以上的顧客。 / There were many researches conducted to examine the influence of the personal traits and the backgrounds of life insurance salespeople on their sales performance, Those researches, done only from the side of salespeople, concluded that some personal factors have positive effect on the sales performance, ignoring that customer satisfaction is the major source of sales performance. To solve this problem, this research plans to find out the relationship between salespeople’s characteristics and their sales performance from the perspective of customers. It generalizes the points in common from previous researches about high-performance salespeople’s traits and backgrounds; then uses the conclusion to develop the questionnaire to find out what kinds of characteristics do the customers really expect. The result shows that salespeople’s excellent characteristics, academic degree catering to customers’ expectation, gender, age and marital status have positive effect on customer satisfaction. The management applications are specified as follows: First, life insurance company should pay more attention to salespeople’s academic degree. Bachelor degree or above is better according to customers’ opinion. Second, personality test plays an important role in recruiting high-performance salespeople. Third, as to the lower-academic-degree, they should concentrate on developing aged customers and keep strengthening their specialties.

Nowadays more and more enterprises transform into service-oriented infrastructure to sustain their competitive advantage. Although IT is an enabler of service-orientation, IT must align with business strategies to deliver expected value. In order to ensure the investment of service-oriented IT can improve the quality of customer service effectively, we aim to develop an IT-business alignment framework to assess the quality of alignment in the context of service-oriented enterprises. In our framework we propose three components of IT-business alignment: strategic alignment, operational alignment and social alignment. The strategic alignment is the degree to which the business process and information can support corporate service strategies. The operational alignment is the degree to which information systems fulfill the information and process needs of service orientation. The social alignment is the degree to which a common service climate is shared between IT and business units. Our data is collected from web questionnaires. The total data set constitutes a representative sample of n=300. Among all returned questionnaires, 96 were found to be complete and usable; this represented a response rate of 32 percent. From this research we get four conclusions: (1) Regardless of customer integration level, strategic alignment plays a significant role in improving customer service quality. (2) Strategic alignment is particularly influential to customer service quality when the enterprise is not service-oriented. (3) Operational alignment is not significant; however with the increasing of data integration level, enterprises increasingly emphasize the operational alignment. (4) Regardless of service-orientation; social alignment effectively helps enterprises make good customer service quality and retain customers. / Nowadays more and more enterprises transform into service-oriented infrastructure to sustain their competitive advantage. Although IT is an enabler of service-orientation, IT must align with business strategies to deliver expected value. In order to ensure the investment of service-oriented IT can improve the quality of customer service effectively, we aim to develop an IT-business alignment framework to assess the quality of alignment in the context of service-oriented enterprises. In our framework we propose three components of IT-business alignment: strategic alignment, operational alignment and social alignment. The strategic alignment is the degree to which the business process and information can support corporate service strategies. The operational alignment is the degree to which information systems fulfill the information and process needs of service orientation. The social alignment is the degree to which a common service climate is shared between IT and business units. Our data is collected from web questionnaires. The total data set constitutes a representative sample of n=300. Among all returned questionnaires, 96 were found to be complete and usable; this represented a response rate of 32 percent. From this research we get four conclusions: (1) Regardless of customer integration level, strategic alignment plays a significant role in improving customer service quality. (2) Strategic alignment is particularly influential to customer service quality when the enterprise is not service-oriented. (3) Operational alignment is not significant; however with the increasing of data integration level, enterprises increasingly emphasize the operational alignment. (4) Regardless of service-orientation; social alignment effectively helps enterprises make good customer service quality and retain customers.

與傳統行銷相反，Schmitt（1999）提出的體驗行銷將焦點放在顧客體驗上，提供知覺的、情感的、認知的、行為的以及關係的價值來取代功能價值，不同於商品與服務停留在顧客之外，體驗可以深入到顧客的內在，並將其價值持續的延續，有助於品牌的記憶與區隔。 本研究以好市多（Costco）做為研究案例，透過質化與量化研究探討策略體驗模組SEMs（感官、情感、思考、行動、關聯策略模組）、體驗價值（投資報酬、卓越服務、美感、趣味性價值）、顧客滿意度與顧客忠誠度間之關係，並提出實務的建言。 研究結果發現如下： 一、透過適當的「策略體驗模組」可正向強化不同構面的「體驗價值」。 二、「策略體驗模組」五個構面以及「體驗價值」四個構面皆可正向強化「顧客滿意度」。 三、關聯體驗、情感體驗、行動體驗都可以影響忠誠度，「關聯體驗」訴求品牌社群的意識與凝聚對「顧客忠誠度」影響力最大。 四、體驗價值中僅有「美感價值」無法影響「顧客忠誠度」，剩餘構面中影響力最大則是「趣味性價值」。 五、顧客滿意度可以有效預測顧客忠誠度。 / Different from traditional marketing theory, experiential marketing (Schmitt 1999) focuses on customer experience, offering customer the value of sense, feel, think, act & relate to take place of traditional marketing functional value. Products & services can only touch customers’ outside, but experience can go inside customers’ hearts, and the value of experience will last for a very long time. To use experiential marketing well will help enterprise brand outperform others and memorized by customers. This research uses Costco as the case to study the relationship of SEMs(Sense, Feel, Think, Act & Relate), experiential value(CROI, Service Excellence, Aesthetics, & Playfulness), customer satisfaction, and customer loyalty. Also at the end, this research will offer practical suggestions to Costco. Our findings as following: 1.By choosing right modules of SEMs can positively predict or influence all aspects of experiential value. 2.All five modules of SEMs and four aspects of experiential value can positive predict or influence customer satisfaction. 3.Relate, Feel, & Act modules can positively predict or influence customer loyalty. Relate module appealing to the coherence of brand community is the most important factor to predict customer loyalty. 4.Only Aesthetics can’t positively predict customer loyalty. For the rest, Playfulness is the most important factor to influence customer loyalty. 5.Customer satisfaction can positively predict customer loyalty.

體驗行銷相當受到企業與行銷界的重視。這個趨勢乃是因應消費者對消費商品的關注不再只是停留在於對消費商品本身的考量，進而開始注重消費商品所帶來的服務和整體感受。企業開始與消費者進行對話，觀察消費者的需求，體驗行銷因而廣為應用。Nike-Running Club以活動方式，利用社群集結慢跑同好的體驗行銷模式，引發本研究之動機。採實證探討方式，研究體驗行銷、體驗價值、品牌形象、顧客滿意與忠誠度的關係。本研究分析結果如下： (1)差異性分析顯示, 不同人口變項對體驗價值、顧客滿意、品牌形象及忠誠度的差異性是顯著的。研究顯示參與活動次數較多者在體驗價值、顧客滿意與忠誠度得分顯著高於參與活動次數較少者。 (2)實證分析體驗行銷、體驗價值、顧客滿意、品牌形象及忠誠度之內涵方面顯示: 在各不同分析層面所有的變數中情感體驗、趣味性價值的影響力是相對較強的，思考體驗及消費者投資報酬價值相對是較弱。體驗價值對品牌形象之影響力較低。 (3)顧客滿意、忠誠度與品牌形象各變數彼此相互影響，其中又以顧客滿意影響忠誠度的強度較高。 (4)體驗行銷與體驗價值呈現顯著正相關。體驗價值、品牌形象、顧客滿意與忠誠有顯著正相關。 / Experiential Marketing has received great attention from enterprises and the marketing field. This trend corresponds to the fact that there is growing number of customers paying attention, beyond consumer goods themselves, to the service and the total quality of the consumer goods they purchase. The dialogue between enterprise and customers begins with enterprise observing the needs of the customers in the way of Experience Marketing. For example, Nike-Running Club designed experiential marketing programs and memberships to attract social group participation. This research used Nike-Running Club as a case to empirically study the relationships of Experiential Marketing, Experiential Value, Customer Satisfaction, Brand Image and Brand Loyalty. Convenience sampling methodology is used to sample customers of Nike-Running Club. ANOVA and Regression analyses are used to analyze the data collected via questionnaire. The results show: (1)ANOVA analyses indicate, variations among different demographic variable groups are significant. Especially, the frequent participants show higher Experiential Values, Customers Satisfaction and Brand Loyalty than less frequent participants. (2)Empirical analyses of the measures of Experience Marketing, Experience Value, Customer Satisfaction, Brand Image and Brand Loyalty show: Among all the measurements at different analysis levels in regression models, sensing experience and playfulness have relative higher strength; thinking experience and customer return on investment experience value have less strength. Also, Experience Value has less impact on Brand Image. (3)Customer Satisfaction, Brand Loyalty and Brand Image mutually influence each other. Among which, Customer Satisfaction has higher impact on Brand Loyalty. (4)Experiential Marketing and Experience Value have significant positive correlation. Experiential Value, Brand Image, Customer Satisfaction and Brand Loyalty have significantly positive correlation with one another. This research also conducted interviews to collect qualitative data to support and interpret quantitative analysis results and propose suggestions for future research.

本研究的主旨在探討完全中學兼任行政教師行政辭卸傾向，並以工作滿意度、工作壓力與生涯規劃為探討變項。在實證研究上，本研究以全國公立完全中學兼任行政工作教師為對象，共發放450份問卷，實際回收385 份，回收率為85.6％。以描述統計、t 考驗、單因子變異數分析、皮爾遜積差相關分析、多元及逐步迴歸分析等方法進行資料分析，得到結論如下： 一、完全中學兼任行政教師整體行政辭卸傾向感受為中等，「年齡」、「行政年資」及「行政職務」背景變項在行政辭卸傾向感受方面感受明顯不同 二、完全中學兼任行政教師整體工作滿意感受屬於中上程度，五個構面中以上級領導滿意度最高，其次為工作本身、薪資福利及升遷考核，以人際關係的滿意度最低 三、完全中學兼任行政教師整體工作壓力感受屬於中等程度，四個構面中以工作負荷壓力最高，屬於中上程度，其次為專業發展及人際關係，以上級要求的壓力度最低 四、完全中學兼任行政教師在辦理行政工作時，整體生涯規劃感受為中上程度，「年齡」、「行政年資」、「婚姻狀況」及「行政職務」在行政辭卸傾向感受方面感受明顯不同 五、工作滿意度與行政辭卸傾向、生涯規劃與行政辭卸傾向、工作壓力與生涯規劃、工作滿意度與工作壓力等皆呈現負相關 六、工作壓力與行政辭卸傾向、工作滿意度與生涯規劃皆呈現正相關 七、完全中學兼任行政教師生涯規劃程度對行政辭卸傾向最具有負向預測力 八、完全中學兼任行政教師工作滿意各層面及工作壓力各層面中，以工作壓力中的「人際關係」對行政辭卸傾向最具有正向預測力

本研究之研究目的旨在：(一) 探討友情、愛情與親情三種情感關係的共同性；(二) 探討友情、愛情與親情三種情感關係的獨特性；(三) 探討友情、愛情與親情三種情感關係之共同性與情感關係滿意度的關係；(四) 探討友情與愛情二種情感關係之共同性與情感關係穩定度的關係；(五) 探討友情關係中的性別差異。 研究者為690位大學生與研究生進行人際關係量表施測，分友情、愛情與親情三組樣本，各為230人；回收之有效問卷共617份，其中友情為203份、愛情為206份、親情為208份。調查結果透過描述統計、獨立樣本t考驗、單因子變異數分析、積差相關分析、簡單迴歸分析與多元迴歸分析進行研究分析工作 研究主要發現如下： 一、友情、愛情與親情三種情感關係有共同性存在。 二、愛情關係與親情關係有獨特性存在。 三、三種情感關係之共同性與情感關係滿意度有顯著正相關。 四、三種情感關係之共同性僅與友情關係穩定度有顯著正相關。 五、友情關係中，女性對「親密感」的重視顯著高於男性。 六、異性友誼中之「愛情成份」顯著高於同性友誼。 七、友情階段至愛情階段存在著漸變的光譜特質。 / The main purposes of this study are to explore: (a) the commonality of friendship, romantic relationship, and parent-child relationship, (b) the uniqueness of friendship, romantic relationship, and parent-child relationship, (c) the relationship between commonality and satisfaction of friendship, romantic relationship, and parent-child relationship, (d) the relationship between commonality and stability of friendship and romantic relationship, (e) the gender differences in friendship. A total of 690 undergraduate and postgraduate students participated in the study. The participants are then separated into three equal groups with 230 students in each group. The survey on the interpersonal relationship scale was then administered to each group regarding a unique relationship such as friendship, romantic relationship, and parent-child relationship. Total valid questionnaires are 617; among them are 203 regarding friendship, 206 regarding romantic relationship, and 208 regarding the parent-child relationship. Data were collected, processed, and analyzed using the following statistic methods: descriptive statistics, t-test, One-way ANOVA, Pearson's product-moment correlation, simple regression analysis, and simultaneous multiple regression analysis. Major findings are summarized as follows: 1.There are commonalities found among friendship, romantic relationship, and parent-child relationship. 2. There is uniqueness between romantic relationship and parent-child relationship. 3. There are significant positive correlations between the commonality and satisfaction of friendship, romantic relationship, and parent-child relationship. 4. There are significant positive correlations between the stability of friendship and the commonality of friendship, romantic relationship, and parent-child relationship. 5. Female students pay much attention to closeness than male students in friendship. 6. The romantic in opposite sex friendship shows significant positive correlation than in the same sex. 7. The gradual change of spectrum last in the stage of friendship to romantic stage.

為瞭解桃竹苗區國民中學兼任行政教師之幸福感與人口變項、學校環境變項、社會支持、個人變項、工作滿意度間的關係，乃以桃竹苗區國中兼任行政教師642人為研究對象，再採用個人基本資料量表、社會支持量表、人格特質量表、自尊量表、工作滿意量表等研究工具，獲取所需資料，再以描述統計、平均數差異t考驗、單因子變異數分析、皮爾森積差相關、調節迴歸分析、多元逐步迴歸分析等統計方法進行分析。結果發現： 1.我國桃竹苗區的國中兼任行政教師，幸福感為中下程度。 2.40到49歲及50歲以上的國中兼任行政教師，比29歲以下的人有較高的幸福 感。 3.性別不同的國中兼任行政教師，對於幸福感的表現，彼此之間並沒有顯著差異存在。 4.已婚的國中兼任行政教師，其幸福感較未婚的人要高。 5.學校所在地不同與行政職務不同，國中兼任行政教師的幸福感並沒有顯著差異的存在。 6.學校規模18到35班的國中兼任行政教師，比17班以下的人，感受到較高的幸福感。 7.行政年資16年以上的國中兼任行政教師，比行政年資3年以下的，有較高的幸福感。 8.社會支持與國中兼任行政教師的幸福感有顯著的正相關，相關係數為.355。 9.社會支持的來源與國中兼任行政教師的相關性，以家人所給予的支持相關性最高，接下來依序為學生家長、同儕朋友、及長官。 10.社會支持的類型與國中兼任行政教師的相關性，以訊息性的相關性最高，其次為工具性的社會支持，最後是情緒性的社會支持。 11.內控型人格的國中兼任行政教師比外控型人格的人，對於幸福感的感受較高。 12.自尊與國中兼任行政教師的幸福感有顯著正相關的關係，其相關係數為.409。 13.工作滿意度與國中兼任行政教師的幸福感有顯著的正相關，其相關係數為.446。 14.國中兼任行政教師社會支持程度高的時候，工作滿意度愈高的時候，其幸福感感受也會愈高。在國中兼任行政教師社會支持程度高的時候，若工作滿意度愈低，也會降低其幸福感。所以，工作滿意度在社會支持與幸福感間有調節作用。 15.就全體國中兼任行政教師而言：「工作滿意度」、「自尊」、「社會支持」、「內控人格」、「行政年資16年以上」等五個變項，為預測國中兼任行政教師幸福感的重要變項，預測力為33.2%。

近年來觀光產業的快速發展，使相關業者面臨激烈的競爭，旅遊目的地行銷的概念應運而生。隨著產業結構的轉型，地方都市無不透過觀光行銷來吸引投資者或遊客之進入，以增加自身競爭力，因應全球化下的競爭。 　　觀光意象是遊客對於一旅遊目的地所持的知覺、看法與印象的重組，其傳達遊客腦海中對旅遊目的地遊憩屬性的偏好，具有宣傳與行銷的功能。一般而言，觀光意象在遊客對目的地之選擇行為過程中扮演了重要的角色，具有良好觀光意象的旅遊目的地通常具有較高的吸引力，且正向的觀光意象對都市透過觀光收益來促進都市發展及經濟成長亦有顯著效果。觀光意象包含了遊客的認知與情感面，遊客將據其偏好選擇喜歡的目的地作為旅遊地點。然而，過去研究較少探討遊客主觀感受與其對地方之情感連結等心理層面對選擇行為之影響，據此，本研究以台北市貓空地區為例，以觀光意象作為前因變數，探討其對遊客之地方依附、旅遊品質、滿意度、選擇行為之影響路徑及各變數間之交互影響效果。 　　本研究以遊客問卷之設計，對非當地居民之遊客作為抽樣調查之對象，並以因素分析與結構方程模式作為資料分析方法，所得主要結果為：觀光意象對地方依附、旅遊品質與選擇行為有直接正向影響，而影響遊客對旅遊目的地選擇行為最重要的因素為地方依附。 / With the change of industry structure, tourism industry has become one of important industries in a city. Facing the competition under the global age, the concept of destination marketing has widely aroused attention because of fast development of tourism industry and keen competition among relative industry proprietors. Destination image is sum of beliefs, ideas and impressions that a person has of a destination. Destination image has been shown to be vital influence on travelers' travel behavior, that is, the urban with a positive and good image perceived by tourists can bring out the urban a significant effect on urban development and economic growth. A tourist's intent to visit a destination is determined by a combination of cognitive and affective image. Tourists usually develop emotional associations with destination where they're lovely to visit. However, very limited research has been conducted personal emotional or meanings tourists attach to the places they visited and experienced. Thus, the study takes Maokong Area of Taipei city for example, and the purpose of this paper is to examine the relationship among destination image, place attachment, trip quality, satisfaction, and traveling behavior. In research method, the survey was quantitative research oriented in order to understand visitors' ideas toward the destination images of Maokong area. Both factor analysis and structural equation modeling were used to analyze for the study. The major results of this research were found that destination image directly has positive influence on place attachment, trip quality, and traveling behavior, and place attachment is the most important cause to influence tourists' behavior.

人口老化帶動居家照護需求興起，使許多的健康照護服務因應而盛，居家照護者與照護服務產業分別面臨，從市面上存在種類眾多而數量龐大的服務資源中，獲取與提供適切服務之困難狀況。要能夠幫助居家照護找到需要的服務，必須了解其需求與重視之價值面向，制定包含能媒合供給面與合理評估服務品質的機制與流程，以有效的舉薦適合的照護服務供做服務選擇之決策參考。 　　本研究以服務本體論(Service Ontology)之服務價值(Service Value)作為建置顧客價值構面之結構。使用者需求內容採用巴氏量表(Barthel Index)進行生理功能的量測；服務品質與使用者願意付出之成本則以台灣服務滿意度模型(Taiwan Customer Satisfaction Index, TCSI)做為內容。本研究並以本體論依顧客價值構面，制定使用需求與照護服務提供之描述媒合機制，透過取得居家照護者生理功能須支援之需求，以及同區隔之使用者對服務的滿意度評價，媒合服務經營者對服務內容的描述，即可找出適合的服務。 　　最後以服務導向架構(Service Oriented Architecture, SOA)結合顧客價值之供需媒合機制，並建置雛型系統以驗證概念。 / As the growing home-caring market, demanders have faced problems that it is difficult to choose the right caring services for themselves from large numbers of services base. To help them find suitable services, we need to know what they need and how they evaluate services. In that case, we must develop a mechanism to match supply and demand to effectively recommend services to users. The research refers Service Value of Service Ontology as the structure of Customer Value and uses Barthel Index and Taiwan Customer Satisfaction Index (TCSI) to be the content of Customer Value. We know the situation of users, body function through Barthel Index and their satisfaction to the services through TCSI. The research establishs the supply and demand matching mechanism based on Customer Value. Requiring customers, needs from body function evaluation and customers, satisfaction via TCSI, the mechanism would match the needs and the description of services offering. In the end, it would present the suitable services for customers. The research builds up a Service Oriented Architecture (SOA) prototype to proof the concept of supply and demand matching mechanism.