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Showing 261 to 270 of 276 (0.029 seconds)Spelling suggestions: "subject:"[een] LOGOS"" "subject:"[enn] LOGOS""
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O estigma retórico da tese-da-única-resposta-correta no debate entre Ronald Dworkin e Richard RortyMELLO, Ricardo Silva Albuquerque 29 August 2008 (has links)
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Previous issue date: 2008-08-29 / Este trabalho estuda os diferentes procedimentos retóricos que se produzem no debate entre o jurista Ronald Dworkin e o filósofo Richard Rorty sobre a relação do Direito com o Pragmatismo, mais precisamente, acerca da defesa da tese-da-única-resposta-correta na interpretação de normas jurídicas e sua justificação. O moralismo da doutrina jurídica de Dworkin será contraposto à filosofia ironista de Richard Rorty, tendo como método a “leitura retórica de textos” e como marco a “Retórica” de Aristóteles. Este “método” aborda os textos do debate retoricamente ao ler os pressupostos teóricos da tese de Dworkin mediante seus componentes persuasivos (pathos, ethos, logos). A pesquisa ainda enfatiza as variações de influência da retórica no cânone que a relaciona com as controvérsias entre Platão e os sofistas, para caracterizar os limites da leitura proposta (de Rorty e Dworkin) e sua dependência para com a técnica retórica de dissociação de termos antitéticos. A linguagem como utensílio de ataque ou defesa, nos contextos de comunicação do direito e da filosofia, é finalmente tratada como um estigma de poder duplo. / This work studies different rhetoric procedures produced in Ronald Dworkin and Richard Rorty debates about the relation between Law and Pragmatism, more specifically, concerning the defense of one-right-answer-thesis in interpretation of law and its justification. Dworkin’s laws doctrine moralism is placed opposite to Richard Rorty ironist philosophy through “rhetoric reading” set as a method and based on Aristotle “Rhetoric”. This “method” approaches texts rhetorically while reads theoretical presuppositions of Dworkin’s thesis, through its persuasive components (pathos, ethos, logos). This research put emphasis upon the study of variations of influence regarding rhetoric into the canon that stress the controversies between Plato and sophists. This helps characterizing some limits of readings elected here (of Rorty and Dworkin works) and its dependence on dissociation of antithetic terms rhetorical technic. Language as an attack or defense utensil, in philosophy and law communication contexts, is portraited as a double power stigma.
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The Evolution Of U.S. Corporate Logos A Semiotic AnalysisCowin, Erica 01 January 2011 (has links)
The purpose of this study is to examine the evolution of six U.S. corporate logos – Apple, McDonald‟s, Nike, Pepsi, Shell, and Starbucks – from each logo‟s inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation‟s identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By “evolution” of logos here, the researcher means “ongoing transformation” of logos. The semiotic model used in this analysis is Charles Sanders Peirce‟s (1958 [1931]) semiotic framework. Peircean semiotics is made up of a three-part paradigm of signification: the representamen (or the sign itself), the object (or “referent” – what the sign refers to), and the interpretant (the effect on the viewer, or the viewer‟s interpretation). Based on the semiotic data on logo evolution, the researcher found six main themes that emerged across the analyses of U.S. corporate logos. These themes are (1) Direction toward the Future, (2) Identity with Viewers, (3) Instant Recognition and Distinctiveness, (4) Consistency throughout Evolution, (5) Invocation of Change, and (6) True Representation of Corporate Identity. The ultimate conclusion of this analysis is that the communicative intent of a company, through its logo, tends to take a long time to develop. A successful logo is one that portrays the true objectives and principles of a company. For this reason, the ideal identity of a corporation tends to be built over a long period of time, which makes logo improvement “evolutionary” in nature. In all six cases, communication plays a major part in logo improvement.
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Toward a Rhetoric of Film: Theory and Classroom PraxisWetherbee, Benjamin James 16 August 2011 (has links)
No description available.
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The Scrivener De-Scribed: Logos and Originals in Nineteenth-Century Copyist FictionOrr, Sara Ceilidh 30 December 2014 (has links)
No description available.
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Le verbe de dieu et le salut de l'homme selon Athanase d'AlexandrePelletier, Jacques 16 April 2018 (has links)
Tableau d’honneur de la Faculté des études supérieures et postdoctorales, 2008-2009 / Célébré pendant des siècles comme le défenseur par excellence du symbole de Nicée, lequel proclama en l'an 325 face à la doctrine arienne la pleine et entière divinité du Verbe de Dieu, Athanase d'Alexandrie sut exprimer avec originalité cette foi à son Église en plaçant le mystère de l'incarnation au coeur même de la révélation biblique. Son traité de jeunesse, Sur l'incarnation du Verbe, première synthèse de doctrine chrétienne connue de l'histoire ecclésiale, met en lumière la pensée doctrinale et christologique de ce caractère peu commun qui transcenda son siècle et dont les impacts se font encore sentir aujourd'hui sur l'Église. C'est donc à partir de cette oeuvre majeure que ce travail de recherche, situé dans le domaine de l'histoire de l'Église de l'Antiquité, tentera de permettre au lecteur de mieux saisir et comprendre l'articulation particulière que fit l'évêque du IVe siècle de la foi nicéenne.
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Konsten att sälja trovärdighet : En socio-semiotisk analys av H&Ms användning av visuell retorik i reklamfilm om återvinning. / The art of selling credibility : A socio-semiotic analysis of H&M's use of visual rhetoric in recycling commercials.Svensson Hagstrand, Moa January 2024 (has links)
Sammanfattning - Uppsats Den här uppsatsen har som syfte att undersöka hur klädföretaget H&M använder visuell retorik ur ett socio-semiotiskt perspektiv för att skapa trovärdighet i sin reklamfilm om återvinning. Genom en analys av visuell retorik ur ett socio-semiotiskt perspektiv undersöks reklamfilmen Bring it on som publicerades av klädföretaget H&M 2017 i marknadsföringssyfte för deras återvinningsboxar. Analysen visar att H&M använder ethos, logos och pathos för att få konsumenterna känslomässigt engagerade och känna sig som en del av en gemenskap. De använder socio-semiotiska metafunktioner för att generera en tydlig varumärkesidentitet som tilltalar den tilltänkta målgruppens moraliska kompass. Sammanfattning - medieproduktion Lajka och de busiga bokstäverna är en barnbok som handlar om Lajka som upplever tidiga tecken på dyslexi. Bokens syfte är att öka medvetenheten och upptäcka tidiga tecken för lässvårigheter och dyslexi hos barn. Boken är till för att barnen ska kunna känna igen sig i Lajka och illustrationerna, i hennes känslor och svårigheter. Den vuxne som läser boken med barnet kan använda boken för att se varningssignaler för lässvårigheter. Detta genom att vara uppmärksam på vissa tecken som förklaras för den vuxna i början av boken.
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El logos como principio del proceso creativoSlater Villar, Lucía 13 May 2014 (has links)
¿Por qué plantear como problema el principio del proceso creativo en el arte en vez de lo
bello en sí? Este último no es un problema que prime en el trabajo creativo del artista de
hoy, como tampoco lo fue en los artistas de ayer, a pesar de haber sido y de ser un tema
relevante para los filósofos. Desde la plataforma de los que somos artistas plásticos o
visuales, el proceso creativo sí es parte de nuestra rutina. En ese sentido, urge seguir
encontrando un mejor orden que ayude a organizar ese proceso.
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Light used as metaphor in the prologue of the Fourth Gospel: the influence of this metaphor on the Maronite 'Prayer of the Faithful'Albalaa, Pierre 30 November 2007 (has links)
In this dissertation, the affinities between the Prologue of the Fourth Gospel and the Maronite Prayer of the Faithful especially the use of light metaphor are examined and new hypothetic proposals are suggested: the former has influenced the latter; both of them might have shared the same milieu or have been influenced by an existent Antiochene liturgical hymn. These proposals are discussed according to reflections on the Fourth Gospel, the Antiochene Syriac Maronite Church, the light metaphor, the work done on the Prologue from a socio-rhetorical perspective and the study conducted on the first English edition of the Maronite Prayer of the Faithful. / New Testament / M.Th. (New Testament)
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Kenosis and identities: pneumatological pointersNigrini, Jacques 11 1900 (has links)
In the thesis a methodology of understanding and explicating Christian faith consistent with the mystery of the simultaneous close connection and radical difference of God, human beings and the physical-organic cosmos environment is been mapped out. The theanthropocosmic principle as an expression of the mystery functions as the heuristic key in opening up the notion of kenosis (and incarnation) of Jesus Christ and the Holy Spirit within the scope of the enduring interaction of . The Spirit in the kenotic sense of the word connects and differentiates the overall processes of being and becoming, here and there, now and then of the mystery of the `presences' of God, human beings and the natural cosmic world in being there (Dasein), being thus and thus (Sosein) and being dynamically actual (Aktsein). God acts in terms of the Spirit's operational kenotic presence within the margins of the creatureliness of people and the natural cosmic world as the kenotic clothing of God. A dynamic interpretation of the integral and differential character of being and becoming suggests that making sense of the dynamics of the formation of identities and identification is an ever ongoing endeavour. It implies a continuous process of negotiation whilst experiencing various continuums, remaining open-ended in an ever-increasing sense of wonder and mystery of "exitus a Deo-reditus in Deum". / Systematic Theology and theological Ethics / D. Th. (Systematic Theology)
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Význam grafických symbolů v procesu formování regionu: příklad Libereckého kraje / The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec RegionŠifta, Miroslav January 2014 (has links)
The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region The thesis analyzes the role of symbols and graphic symbolism in the process of regional and spatial identity formation in the context of the theory of institutionalization of regions by A. Paasi. The goal of the thesis is to contribute to a scientific discussion of this topic using the example of a specific region - the Liberec Region. In the theoretical part of the thesis, general studies of spatial identities, mainly with regard to creating the symbolic shape of region, are discussed, and the importance of symbolism in forming the region, its spatial identity and power relations is assessed. This section aims to define the key concepts, terms and also types of symbols used in this study. In the research part of thesis, first, the selection of the studied area is justified (region with intensively changed landscape), and, second, its situational analysis is presented, focusing mainly on the social phenomena and elements which could play role of regional symbols. Next, the actual symbolism of the region, as presented in various sources and media, is evaluated. Subsequently, it is compared with the graphic symbols of regional and local institutions, classified and analyzed according to the form...
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