知識經濟時代與全球化潮流下，創新是廠商提升自我競爭力的重要途徑。創新乃原始概念到將知識商業化的一連串過程，而過去探討廠商創新的研究取向多元，研究觀點則以經濟地理學、企業管理學為主，綜合相關研究，大致可將影響廠商創新的因素歸類為三大面向：廠商內部屬性、對外網絡連結關係、廠商所處地區的環境條件。其中，創新氛圍乃是特定地區的行動者透過偕同作用及集體學習過程所產生的社會關係，提升了地區的創新能力，同時提供有利於廠商創新的環境條件，是近來區域發展的重要議題。本研究即綜合上述三大面向因素來探討廠商創新活動(研發投入與研發合作)與創新成效之影響因素。 創新氛圍理論從早期”某種東西之地方化”的探討，演變到後期關注於地方生產系統的運作是受到地區創新氛圍的影響所致；其中，創新氛圍量化指標的缺乏、探討領域的侷限，乃是本研究所要突破之處。本研究以工業區分佈情形、自然與人文界線、通勤圈範圍等原則，先將台灣地區分為46個地區分析單元，再參酌地方生產系統概念，以兩個指標：LQ大於1與製造業就業員工數大於50000人，篩選出26個地區作為研究範圍，最後以科技與傳統產業LQ大於1指標，區別出9個科技產業群聚地區、17個傳統產業群聚地區，藉以比較不同產業領域、地區發展程度不同之創新氛圍。準此，本研究以8個創新氛圍的相關指標，經過因素分析後萃取出2個創新氛圍因素：「創新綜效」、「創新成效」；藉此將台灣46個地區劃分為4種創新氛圍類型：創新氛圍、有創新無氛圍、有氛圍與創新、無創新無氛圍。 於廠商創新活動與成效實證分析方面，本研究採取兩個階段進行，分別皆以三個面向因素(廠商內部屬性、研發合作、地區創新氛圍)的影響因素來探討廠商創新活動與成效之差異。針對創新氛圍方面，於第一階段以不同產業群聚地區的虛擬變數作為隱含地區創新氛圍的概念，測試其對廠商創新活動與成效的影響，第二階段則以地區創新氛圍因素(創新綜效、創新成效)進行科技與傳統產業群聚地區的廠商創新成效之測試。整體研究結果顯示，科技產業群聚地區的廠商傾向自身的研發投入，而傳統產業群聚地區的廠商則多以研發合作居多，但科技產業群聚地區的廠商創新成效較佳；地區創新氛圍確實對於廠商的創新活動與成效有顯著的影響，尤其對於科技產業群聚地區的廠商創新成效更有顯著的貢獻；而研發合作對於廠商創新成效的影響則不如預期。因此，從基礎產業發展環境、知識設施的聚集、地區網絡的建構等方面，來促使各地區創新氛圍之形塑，將有利於地區廠商的創新，特別應加強傳統產業群聚地區的創新氛圍；此外，提倡廠商強化內部基本體質亦是促進廠商創新效率之關鍵所在。 / Under the wind of the knowledge-based economics and globalization, innovation is an important way for firms to increase their own competitiveness. Innovation is the process from original concept to business. The past researches on firm innovation branch widely, most focus on economic geography and corporation management. From those related researches, we can simplify the elements which can influence the innovation of the firm into three: firms’ inner attributes, relation of the connection to outside network, and the environment of the area which firms located. Innovation milieu is the social relationship which actors in the area could make it happen through interactions and group learning, which can advance the area’s innovation ability, and give the good environment condition for firms to innovate. Innovative milieu is the important issue in the present regional development researches, this research will integrate the three elements to discuss the influence on firms innovation activities and innovation success. The theory of the innovative milieu have transformed from discussion of “the localization of something” to focus on the relation of the work of the regional production system and the local innovative milieu. But, the lack of the quantification indicator, and the territory of the research field still need to break through, and is the focus of this research. This research divide Taiwan into 46 analysis area unit, then bring into the concept of the local production system, use two indicators to choose 26 elements as the scope of the research, and farther define 26 analysis area unit into 9 technology industry cluster area, and 17 traditional industry cluster area, to compare the differences of the industry field and the level of the development of the innovation milieu. This research take 8 innovative milieu related indexes, and compress into 2 indexes: “innovation synergy” and “innovation success” through the content analysis; this research use these two indexes to divide 46 areas of Taiwan into 4 types of innovation milieu: innovative milieu, no innovative milieu, innovation but without milieu, and milieu but without innovation. On the analysis of the firms’ innovation activities and the success, this research take two steps to discuss. At the first step, this research use the dummy variables of the different industry cluster area as the concept of the regional innovative milieu, to check the influence it could make on the firms innovation activities and the success; At the second step, this research use regional innovative milieu indexes to check the firms’ innovation success of the traditional and technology industry cluster area. The whole research shows that the firms of technology industry aggregation area are tend to invest on their own R&D, which the firms of traditional industry aggregation area often do their R&D by cooperating with others, and the innovation outcome of firms of the technology industry aggregation area is better. The regional innovative milieu has the conspicuous influence on the firms innovation activities and the success, especially to the technology industry cluster area, but the influence which the R&D cooperation could make on the innovation outcome is not good as expect. Thus, the making of the basic environment of the industry development, the aggregation of the knowledge facilities, and the build of the local network is the good impact for local firms to innovate, especially for the traditional industry aggregation area ones. At the same time, to reinforce the firms’ inner constitution is also the key to promote the firms innovation.

隨著全球經濟成長日漸趨緩，市場競爭越來越激烈，許多企業在面臨前所未有的環境劇變時，選擇透過建立新事業的方式找到企業持續向上成長的動力引擎。然而在建立新事業的過程中，企業往往會面對自身現有核心能力不足或是資源匱乏的經營窘境，導致新事業發展並不順遂。因此許多企業在發展新事業的過程當中，選擇透過組織創新的方式以獲得發展新事業的相關核心能力。 本研究主軸為探討企業組織創新作為與企業組織創新後發展其新事業相關之核心能力變化此兩大構面。本研究先針對研究目的研擬出研究問題後，進行文獻回顧並推導出具有實證性的觀念架構。透過多重個案研究方法，選擇四間我國電子產業中致力於新事業發展的企業，以具有理論基礎的觀念架構為主軸，進行個案資料蒐集與訪談，透過深度訪談的方式了解四間個案公司在新事業建立的過程中，組織創新作為對於該企業之影響。 本研究所獲得之研究結論如下： 一、 組織創新能夠有效的協助企業新事業發展。 二、 企業全面性的組織與制度改革有助於其提昇新事業發展的彈性空間。 三、 企業在文化上的重新塑造，會對其發展新事業產生全方位性的影響。 四、 技術創新與管理創新作為對於新事業開發過程中的核心技術能力有明顯且正向的影響。 五、 企業藉由管理創新的作為，可以提昇其規劃與評估的能力。 六、 企業之文化、組織、制度與系統等多方面的交互創新，會對其創新能力與執行能力產生明顯的正向效果。 最後，本研究說明了研究結果對於學術上之貢獻，並且在最後對於實務上以及後續研究上提出建議。 / With the global economic growth rate slowing down, the market becomes more and more competitive. Many companies try to create new businesses to face the environmental change and to keep growing. However, these companies face a business predicament of lacking core competencies while establishing new business, thus, usually leading to unsuccessful expansions. Therefore, it is necessary for the companies to seriously take core competencies into consideration as they intend to develop new business through organizational innovations. This study aims to explore the issue of how industrial firms build up their core competencies as they develop new businesses through organizational innovations. A multi-case study approach is used and four companies from the electronics industry in Taiwan are selected as research subjects. The preliminary findings from the study are as follows: 1. Organizational innovations are shown to be conducive to new business development. 2. A reform of corporate managerial systems is indicated to be helpful for enhancing the flexibility of new business development. 3. A re-structure of corporate culture shows a significant impact on the positioning of new business development. 4. Both of technological innovations and administrative innovations indicate a positive relationship with the establishment of the core competencies during the process of new business development. 5. The industrial firms are shown to enhance their methodological competencies through administrative innovations. 6. A holistic innovation based on the culture, organization, institution and managerial systems indicates a positive relationship with the industrial firms’ innovative capabilities and implementation capabilities. Keywords: Organizational Innovation, Technological Innovation, Administrative Innovation, Core Competencies, New Business, the Electronics Industry

本研究目的為探討突破性創新之影響因素，採用兩階段法進行實證分析，第一階段探討產業特性、廠商特性與產品創新之關係；第二階段則探討廠商進行突破性創新之影響因素，包括產業特性、廠商特性與廠商創新策略，希望透過兩階段的比較，釐清外在環境與內在條件如何分別影響廠商進行產品創新與突破性創新之決策。本研究利用國科會企劃處2007年「台灣地區第二次產業創新活動調查研究」資料庫，選擇台灣地區製造業廠商為研究對象，第一階段採用Logit迴歸模型進行實證分析，第二階段則以Logit模型以及Heckman模型進行實證，希望透過Heckman二階段模型修正「樣本自我選擇偏誤」(self-selection bias)發生之可能性，實證結果發現： 一、產品加值鏈區段、廠商規模、市場廣度對廠商進行產品創新有正向影響，B2C型態廠商對廠商進行產品創新有負向影響。廠齡與高科技產業廠商對於廠商進行產品創新則無顯著影響。 二、產品加值鏈區段、廠商規模對廠商進行突破性創新有正向影響 三、具有以下創新策略的廠商較可能進行突破性創新：1.自有品牌廠商 2.有新產品的行銷活動 3.追求拓展產品線 4.與供應商協同創新 5.追求先行者優勢 四、與顧客協同創新、追求既有市場佔有率的廠商對於突破性創新有負向影響 / The main purpose of this research is to explore the factors or determinants of product innovation and disruptive innovation for the manufacturer firms in Taiwan. In this empirical studies, we use Logit model and Heckman selection model to demonstrate the factors affect a firm adopting product innovation and disruptive innovation separately. By analyzing the data from 2007 Taiwan Technological Innovation Survey, it shows： 1.The position of value added chain, firm size, market scope have positive correlation with product innovation. B2C firms has negative correlation with product innovation. Firm age and Hi-tech industry firms don’t have significant correlation with product innovation. 2. The position of value added chain, firm size have positive correlation with disruptive innovation. 3.Firms have innovation strategy as followed tend to adopt disruptive innovation：(i)Brand manufacturer (ii)Engage in marketing activity of the innovative product (iii)Pursue the extension of product line (iv)Collaborative innovation with suppliers (v)Pursue first mover advantage 4. Firms have innovation strategy as followed tend not to adopt disruptive innovation：(i)Collaborative with customers (ii)Pursue the market share of existing product

IC產品的產品生命週期極為短暫且市場上競爭十分地激烈，因此「創新」巳是IC設計公司求生存及求發展的不二法門。而如何有效地管理及衡量公司的創新活動以達成企業的目標，巳是以創新為首要發展要務的IC設計公司，首須面對及解決的問題。 公司在開發新產品或是新技術的過程中，往往須將許多無形資產，進行運用以及整合，而IC設計公司具有「無形資產極大化」之特色，因此在對IC設計公司進行創新活動之管理或衡量時，若能將所有無形資產納入考慮，則必可提昇創新管理或衡量之效率。 故在本研究，擬以創新管理與智慧資本理論結合之應用，建構IC設計公司在創新活動下之智慧資本衡量系統，以幫助IC設計創新活動之管理。因此，本研究擬就下述二問題，進行探討： 1、創新各階段活動（投入-流程-產出-效益）各項智慧資本為何？亦即討論各項智慧資本，何者係屬於創新投入階段所需之資源；何者係屬於創新流程階段所需之公司支援；創新產出階段之生成物對公司各項智慧資本之影響；最後在創新效益階段，則係探討創新生成物於市場上表現及所生價值，對公司各項智慧資本之影響； 2、分析創新各階段活動（投入-流程-產出-效益）中，重要之智慧資本衡量指標，以此建立創新活動下之智慧資本衡量系統，幫助公司創新活動之管理。 本研究，經對2家IC設計領導廠商深入訪談，以及15家IC設計公司，共計30名業者調查，以結合應用創新管理與智慧資本之理論。研究之結果認為： 1、IC設計公司，在創新投入階段所須投入之資源，主要是人力資本、創新資本，其次為顧客資本、關係資本，最後是組織文化資本及IT資本；創新過程中，所需之公司支援，主要是組織文化資本及人力資本，其次為IT資本、流程資本及創新資本；創新之產出，主要係對公司創新資本及流程資本產生影響；創新收益階段對公司顧客資本產生影響，其次係創新資本，最後是人力資本； 2、IC設計公司，於創新投入階段，重要投入資源之智慧資本衡量指標為：人力資本衡量指標中之員工盡責的程度、員工工作動機的強烈程度、員工專業技能的良窳、員工工作勝任程度、公司擁有吸引具潛力員工的能力；創新資本衡量指標中之產品設計與開發平均時間、公司掌握新機會的能力、公司回應市場的能力、新產品研發能力因素；組織文化資本衡量指標中之組織擁有創新文化、經營團隊的領導力因素；顧客資本衡量指標中之對客戶需求的了解程度、市場成長性、對目標市場的瞭解因素；以及關係資本衡量指標中之擁有許多堅強的策略夥伴、與策略夥伴的關係、與上中下游體系的關係因素；其中最重要者係，公司擁有吸引具潛力員工的能力、對客戶需求的了解程度、員工專業技能的良窳、公司掌握新機會的能力、擁有許多堅強的策略夥伴、與策略夥伴的關係、與上中下游體系的關係。 創新流程階段，會影響公司創新進行之智慧資本衡量指標為：人力資本中之員工盡責的程度、員工工作動機的強烈程度、每年核心員工平均流動率、員工專業技能的良窳、員工工作勝任程度；創新資本中之公司智慧財產管理制度；組織文化資本中之組織擁有學習文化、組織員工擁有互相支援的氣氛、組織擁有創新文化、組織成員團隊合作的程度、經營團隊的領導力因素；流程資本中之策略執行程度因素；IT資本中之公司資訊系統存取的容易度、員工透過科技緊密連結組織內部的工作流程因素；其中最重要者為，員工透過科技緊密連結組織內部的工作流程、組織員工擁有互相支援的氣氛、組織成員團隊合作的程度。 在創新產出階段，而主要衡量之智慧資本衡量指標為創新資本中之產品設計與開發平均時間、智慧財產數量、智慧財產品質造成影響；其中最重要者為智慧財產品質。 在創新效益階段，主要衡量之智慧資本衡量指標為創新資本中之研發領導地位，以及顧客資本中之客戶滿意度、客戶忠誠度、市場佔有率；其中最重要者市場佔有率。 / Facing the short life cycle of IC products and competitive market, “innovation” has been the only way for IC design house to survive and develop. But how to manage and measure innovation activities to reach the goal of corporate are really the problem need to be faced and solved for IC design house which reviews innovation as the most important thing. In the process of developing new products and new technologies, companies usually need to use and integrate many resources and intangible assets. IC design house has the features of “maximizing intangible assets”. If IC design house can take all the intangible assets into account when managing and measuring innovation activities, then the efficiency of innovation management and measurement will be enhanced. In this research, I construct “the measurement system of intellectual capital under innovation activities” of IC design house by combining the theories of innovation management with intelletcual capital to manage the innovation activities of IC design. Therefore, this research will discuss the following issues: 1. Which kind of intellectual capital is attributed in each innovation stage (input-process-output-outcome) ? In another word, this study explores what kind of intellectual capital is the necessary resource in the input stage of innovation ? What kind of intellectual capital is the necessary support in the process stage of innovation ? What kind of intellectual capital is influenced in the output stage of innvaiton? What kind of intellectual capital is influenced in the outcome stage of innovation when the innovation output performing and creating value in the market? 2. Based on the findings of important intellectual capital indicators in each innovation activities (input-process-output-outcome), I build the “the measurement system of intellectual capital under innovation activities” to manage the innovation activities of company. Through interviewing 2 leading IC design companies and surveying 15 IC design companies (30 investigators), and combining the theories of innovation management with intellectual capital, my conclusions are as follows : 1. For IC design house, the primary resources in the input stage of innovation are human capital and innovation capital. The secondary resources are customer capital and relationship capital ; organization culture capital and IT capital are the last. In the process stage of innovation, the primary supports are organization culture capital and human capital, then another supports include IT capital, process capital and innovation capital. The innovation outputs influence innovation capital and process capital. The innovation outcomes have the main impacts on customer capital, then on innovation capital, and on human capital at last. 2. For IC design house, the important intellectual capital indicators of resources in the stage of input are as follows : the employee’s responsibility, the employee’s motivation, the employee’s skill, the employee’s qualification and the company’s abilities to attract potential employees for human capital. In addition, another important indicators include time of product development and design, ability of catching new opportunities, ability of reponsing the market, ability of new product design for innovation capital, and innovation culture, leadership for organization culture capital. Knowing the need of customers, market growth and knowing the target market are important for customer capital. Having many alliances, relationship with alliances and relationship with value chain should be noticed for relationship capital. All in all, the company’s abilities to attract potential employees, knowing the need of customers, the employee’s skill, ability of catching new opportunities, having many alliances, relationship with alliances, and relationship with value chain are more important indicators than others. In the stage of process, the important intellectual capital indicators that will have impacts on the ongoing innovation activities are as follows : the employee’s responsibility, the employee’s motivation, turnover of keyperson per year, the employee’s skill, the employee’s qualification for human capital. Mechanism of intellectual property management is important for innovation capital. Learning culture, supportive atmosphere, innovation culture, teamwork, leadership should be considered for organization culture capital. Execution of strategy is necessary for process capital. Convenience of getting/saving information and connecting through IT infrastructure are important for IT capital. In the stage of output, the primary intellectual capital indicators are time of product development and design, quantity of intellectual property and quality of intellectual property. In summary, the quality of intellectual property is the most important. In the stage of outcome, the main intellectual capital indicators are R&D leading position for innovation capital, customer satisfication, customer royalty, and market share for customer capital. All in all, market share is the most important indicator.

企業越來越意識到使用者的重要性，知道產品設計必須以使用者為中心。但面對網路興起、讀者大量流失的報紙新聞媒體，該如何從使用者察覺出商業模式創新的機會，是當前文獻亟欲探索的主題。本論文因此提出兩大分析重點。第一，分析使用者的行為脈絡，由早期大眾的角色中找出使用者對資訊需求，理解創新擴散的關鍵。第二，透過使用者行為分析形成商業模式的各種可能性，了解如何能改變商業營運邏輯。本文以聯合報系旗下之《Upaper》捷運報做為個案，分析捷運族的移動行為與資訊需求，藉此鎖定十個新聞主題來分析使用者行為、資訊需求、設計洞見、設計方案等環環相扣的四個步驟。本研究歸納出三種人物誌：需要優先性資訊的懶人、喜愛連貫性資訊的達人、偏好比較性資訊的商人。這三種人物誌指引出三種可能的新商業模式：從新聞到情報、從廣告到商研、從紙媒到串媒。學理上，本研究提出使用者導向商業模式的形成過程及創新原則。實務上，新聞媒體組織可以理解分析使用者的微觀行為的步驟及策略。 / Enterprises are increasingly aware of the importance of users and know their product design must be user-centered. Now newspaper media is losing their readers due to the rising of Internet, so how to develop an innovative business model from users became one of hot topic of literature review. This thesis could be divided into two parts. Firstly, analyze the user behavior context in order to identify the information needs from the role of the early majority, and to realize the key point of innovation diffusion. Secondly, find the possibilities of business models through the user behavior analysis and learn how to change the business logic. In this paper, we use the United Daily News Group's "Upaper" as a case study of the mobile behavior and information needs of the commuters, thereby focusing the top ten news topics to analyze user behavior, information needs, design insights, design plan, these four steps which is closely connected and inseparable. This study identifies three Personas: lazy people who need priority information, Maven who like coherent information, businessman who prefer comparative information. These three personas point out three possible new business models: from news to intelligence, from advertising to business research, from newspaper media to the transmedia. Academically, this study presents the formation process and the innovative principles of the user-oriented business model. In practice, the media organization can understand the steps and strategies about how to analyze the user microscopic behavior.

論文，分六章二十一節，約五萬字，共壹冊，扼要內容說明如后： 研究發展部門是科技公司的主體，其產出一技術創新更關係著整公司未來的生存與成 長。因此，科技公司的管理人員所面臨最大的挑戰，莫過於如何激勵研究發展部門人 員，以孕育更多的技術創新。根據許多學者研究結果發現，研究人員所處的工作環境 是影響技術創新的最大因素，並且存在著顯著的正相關。本研究的目的，在探討國內 科技公司研究發展部門的技術創新，是否亦受其所處工作環境的影響，其關係為何， 又如何改變工作環境中的各個變數，去創造一個合適的工作環境，以孕育更多的技術 創新，來維持科技公司的領導地位。

長江三角洲的迅速發展已經成為改革開放之後中國大陸經濟發展的主要表徵，然而在面對全球化的挑戰下，長江三角洲整合的問題也成為各方關注長江三角洲能否持續發展的關鍵。 本文以區域創新系統理論解析改革開放以來的長江三角洲區域經濟發展變遷，並提出對長江三角洲區域整合議題的看法。 第一章為緒論─本文簡介，介紹本文之研究動機、目的，研究方法，研究範圍及研究流程安排。 第二章為新區域主義理論及文獻評述─本文的主要理論基礎為區域創新系統，而區域創新系統屬於新區域主義的重要流派。因此針對新區域主義的源流、相關理論基礎以及發展做一評述，並歸結出新區域主義重要的三個特色：在地化的地域空間與產業組織─地理空間；產業群聚與生產網絡的形成─網絡；區域發展的絕對優勢─創新。 第三章為區域創新系統理論─區域創新系統是新區域主義理論當中，結合空間、網絡、創新的重要流派，本章從創新理論到創新如何影響地理空間與產業的轉型，歸納出區域創新系統的立論基礎、結構、以及在方法論上的重要意義。 第四章為長江三角洲區域發展─應用區域創新系統理論作為分析框架，對於長江三角洲自改革開放以後的發展進行分析。 長江三角洲區域創新系統主要的特色在於地方政府治理性格上的差異性，以及地方廠商與產業的發展模式與專業市場，這些現象的產生都與地方背景與環境有關。研究建議，長江三角洲整合的目標應該是市場化、促進區域內網絡的交流以及持續產業群聚的發展。 / The rapidly development of Yanzi River Delta has become one of the main characteristics of China economic reform. Under the trend of globalization, the regional integration issues about this area has also become a main perspective whether Yanzi River Delta could ever continually develop. In this article, we use “Regional innovation system” to analyse the economic development and evolution of Yanzi River Delta, thus providing some perspectives of regional integration of Yanzi River Delta under the basis of our analysis. The first chapter is introduction, we introduce our motivation, the main purposes, the research methods and tools, the definitions, the arrangement and the process of the reasearch. The second chapter is concept backgound; we introduce and generalize the theory of New Regionalism. New Regionalism has been recognaized as the oringin of regional innovation system. New Regionalism is also the main stream in nowtime economic geography. We introduce its development, theory basis, and related theories development. We conclude that New Regionalism has three main pillar: localized geographical space, industry networks, and innovation. The third chapter is the introdcution of theory; we sum up the development, the structrue, and the methodology of regional innovation system. The fouth chapter is the analysis; we use regional innovation as framework to analyze the development and evolution of Yanzi River Delta afer the China economic reform began. The fifth chapter is the conclusion; the main characteristics of Yanzi River Delta is the defferent governence of local governments; the clusters, develop patterns and local market of local industries. These developments were highly influenced by local context. And we sujest the main objects of regional integration in this area is common market, the developments of regional networks, and industrial clusters.

我國經濟發展早期建立於價格低廉且素質高的勞力密集生產，政府的出口導向貿易政策，促使台灣成為製造業為發展重心的經濟型態，台灣經濟成長動力來源遂以製造部門為主，但在面對全球知識經濟發展的競爭壓力下，謀求轉型升級成為亟欲探討的課題。另外，全球化的發展趨勢下，開發中國家擁有大量的廉價勞力，在比較利益的原則之下，使得台灣長期以來依賴製造與出口為經濟重心的發展模式受到了相當程度的影響。因此在製造部門為了維持企業競爭優勢而將工廠外移的隱憂下，台灣如何以知識密集服務業造就下一波經濟成長的動力，此為亟欲探討的課題。 服務業占我國經濟結構比重已超過三分之二，但是我國服務業之整體知識密集度仍有提升的空間。長期以來我們對於創新的認知大多集中於製造業的範圍，忽略了服務業創新與創新過程中服務所扮演的重要角色，因此，我國對於研發與創新的理解也須跳脫硬體和製造的層次。 本研究由服務系統與創新構面的角度切入，探討選取個案中的服務創新因子，並歸類出其創新驅動的形式。研究問題如下： 1.創新服務核心技術應用在服務系統發展的關鍵點為何？ 2.知識密集服務業的創新成果與服務創新之間有哪些重要的構面？構面之間的互動對創新成果的影響為何？ 3.知識密集服務業的創新驅動可能因子有哪幾種形式？ 本研究以個案訪談及蒐集次及資料為主要分析來源，本研究選取對象，以策略性服務業科專計畫中，工研院能資所開發的全溫層保鮮系統服務為主，其中包括工研院能資所開發技術的過程，以及大榮貨運、台灣宅配通、中華郵政三家移轉服務系統的宅配業者。而本研究主要結論如下： 1.知識密集服務業創新服務技術發展的關鍵，在於與服務業者的共同開發合作。 2.服務創新構面中新服務觀念、新交付系統、新顧客介面等三構面會影響服務創新的成果，服務創新構面需互相配合。 3.服務創新構面中技術選擇不具關鍵性，服務決定技術，而非技術決定服務，但技術採用可加速新服務創新的實行。 4.服務創新驅動因子來自供應商、服務業者、客戶端。不同創新驅動因子有不同創新驅動形式，如客戶導向的創新驅動、供應商支配的創新驅動、服務業者的創新驅動與共同合作開發的創新驅動。 5.技術層次與對服務的認知決定服務創新驅動的形式。

置身於全球化的發展趨勢下，產業更迭快速的今日，知識傳播、延續、管理與創新成為重要課題。為了在快速成長的市場上爭取佔有率，或為了創造新的應用、新的市場，必須採取競爭與成長的手段。基於此一創新概念，由於鶯歌陶瓷產業肇因歷史緣由，致使其產業發展早已融入當地居民日常生活，具在地文化傳統特色，形成獨特的陶瓷文化生活氛圍，並已形成全國聚集規模最大的陶瓷產業區位。爰鎖定在「技術創新」層次，並以鶯歌鎮當地陶瓷廠商為實證對象，聚焦廠商對外網絡連結、內部屬性等兩類面向進行探討實證。 透過對合作內容暨廠商內部職能進行社會合作網絡分析，描繪出鶯歌目前陶瓷產業網絡樣貌外，進一步分析鶯歌陶瓷產業合作網絡各行動者間所處之網絡位置關係，並觀察其創新知識來源。繼之以廠商內在驅力之動機進行鶯歌陶瓷廠商外部合作網絡分類並釐析各廠商內部屬性，運用計量模型來進一步實證分析探討其與創新研發投入曁成效間的關聯性。從創新研發角度出發，觀察各行動者所扮演之角色及其彼此間互動連結關係，並就其影響創新投入暨成效關鍵性因素加以分析探討。 本研究經由上述實證分析鶯歌陶瓷產業後，獲致如下四項結論： 一、現階段主要為大台北地區間產業網絡連結型態，雖具關鍵性行動者，惟未能充分藉助廠商間彼此鄰近的地緣關係達臻知識外溢往來交流，以促使廠商將接收之沉默知識轉化為「再投入」來提升創新成效。 二、工廠規模指標均與創新成效具高度反向相關，而研發部門的設立及充分的研發人力均顯著地正向影響創新成效。 三、透過正式契約所建構的合作網絡並非基於高度信任之創新資訊交流，而非正式的社會關係網絡合作亦僅以行銷能見度及拓展通路之合作交流為主，未能進一步有效地將之挹注於創新研發。 四、當地陶瓷產業網絡尚未形塑高度創新氛圍及環境，惟各家陶瓷工廠內部屬性卻顯著地影響其創新成效，對於促進產業創新研發而言，格外著實重要。 / Propagation, continuity, management, and innovation of knowledge become important themes in the era of the globalization and ever-changing industries. Either for taking more market shares from the fast-growing market or for more new application and new niches, approaches to competitiveness and growth are needed. Yingge ceramics awash with local traditions and a unique culture of its own has a long history of development and hence not only is a part of locals’ daily lives but also becomes the chief ceramics cluster in Taiwan. Therefore, this study looks from the view of “technical innovation” into the ceramics dealers in Yingge and discusses their trade networks and internal attributes. After analyzing the details and internal functions of the cooperation network, this study describes this network in Yingge and then looks closer into the role each industrial party plays in this network, in order to know their sources of knowledge for innovation. Next, based on the ceramics dealers’ innovative motives, external cooperation networks are classified and the dealers’ internal attributes are distinguished. Further, this study adopts a computational model to empirically discuss the correlation between efforts on innovation and effectiveness, and tries to understand the role each industrial party plays in this network and how the parties interact with one another, so as to further probe into factors affecting the said correlation. With the empirical study on Yingge ceramics, this study makes four conclusions: 1.For now, Yingge ceramics industry network is a part of grand Taipei where ceramics dealers are main momentum, but they cannot utilize the geographical intimacy to have knowledge spilled over, so that they can absorb received “tacit knowledge” for more effective innovation. 2.The scale of a factory is highly in inverse proportion to the effectiveness of innovation; the establishment of R&D is directly related to research manpower. 3.That an agreement-based cooperation network without high trust is not for innovative information sharing, and an unofficial cooperation network aims only at higher profile and more outlets, cannot lead to effective innovation 4.Although the external ceramics industry shows no innovative atmosphere and environment, internal attributes of each ceramics factory can significantly influence on the effectiveness of innovation and hence are weighty factors to industry innovation.

歷史上出現許多既有領導企業被新興企業取代的例子，其背後的原因一直引起高度興趣。Christensen (1997)提出的破壞性科技 (disruptive technology)觀念為此現象提供一個解釋的方向。自破壞性創新的提出以來，已有眾多學者投入相關研究探討，但至今尚無一個廣泛被學界所接受且可適用於不同產業的模型，因此仍迫切需要更多的研究投入和實務驗證。評估破壞性創新的困難，就如預測未來般充滿著不確定性。對既有企業而言，藉由評估破壞性創新，可以對即將面對的衝擊早一步採取因應措施，使競爭優勢得以維持；對新興企業而言，評估破壞性創新即是找出成長的利基，並可依此進入主流市場甚至擊倒既有領導企業。 有鑑於評估破壞性創新的重要性和困難度，本研究提出評估成功的破壞性創新時應考量的關鍵構面，包含創新提供的性能對應於主流市場的需求、低價格或創造新的價值、市場擴散速度、以及社會環境。本研究以VoIP產業為破壞性創新個案來驗證各項構面。研究結果顯示PSTN的通話品質和功能已超過既有需求，讓VoIP有進入低階市場的機會。同時現階段VoIP的通話品質已可滿足大眾主流市場的需求，並提供較便宜的解決方案。尤其對既有網路人口而言，VoIP不僅是便宜且簡易的解決方案，更提供了多項應用服務的整合。VoIP破壞性創新正在市場上快速擴散，尤其在美國與歐洲等地區。透過評估構面的提出，使評估成功的破壞性創新能以更系統化的方式進行。評估構面的提出可為未來完整模型的建立提供一個發展方向，同時提供一個分析創新潛力的方法，產業界可以依據分析後的結果擬定相關策略。