• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 597
  • 562
  • 35
  • Tagged with
  • 597
  • 597
  • 294
  • 206
  • 131
  • 120
  • 108
  • 108
  • 106
  • 103
  • 101
  • 94
  • 92
  • 91
  • 91
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
71

破壞性創新模式之研究 / The Research of Disruptive Innovation Model

李書賢 Unknown Date (has links)
Christensen提出「破壞性創新」,解釋為什麼許多過去成功的企業,在遭遇到新市場或新科技的衝擊時,常常失去他們在業界的領導地位。然而,相當可惜的是,Christensen只提出的「破壞性創新」的概念,卻沒有清楚地定義什麼才算是「破壞性創新」。 本研究將建立一個具有「價值創新程度」、「市場創新程度」、「市場成長速度」,三個構面的模型,用來決定是否為「破壞性創新」的要件。在每個構面下,分別發展出更細微的判斷指標,使模型更趨於完善。本研究更深入訪談三間具創新能力、其產品在市面上都有一定知名度的公司創辦、負責人,就本研究的三個構面,分別以其公司的創新產品做出對應的回應。最後統整出這些創新產品在這些構面的相似性。 / Christensen proposed the concept of "disruptive innovation" to explain why the established firm always failed when facing new market of new technology. However, Christensen just proposed the idea of "disruptive innovation", but he didn't clearly define what "disruptive innovation" is. This research established a model including three dimensions: value innovative ability, market acceptability, and market innovative ability, to determine if it is disruptive innovation. There are some criteria under the three dimensions. This research also interviewed the persons in charge innovative products, which is very popular in the market, in three innovative companies. They reposed according to the three dimensions. Some similarities of the three innovative products are concluded.
72

製鞋業產品與經營模式創新-以Crocs為例 / The research of product and business model innovation in footwear manufacturing industry: an illustration of Crocs

黃君頤 Unknown Date (has links)
本研究以製鞋業為例探討產品與經營模式創新,探討問題包含廠商對於製鞋產品概念如何形成、產品與經營模式創新的方法與來源,而經營模式方面,廠商如何透過顧客價值主張的重新定義,重新設計利潤公式,藉由掌握關鍵資源與關鍵流程而達到經營模式創新的目的。 本研究以美國製鞋公司Crocs為代表,Crocs從水上活動的使用情境,從身為「先驅使用者」發掘未被滿足的市場機會,並掌握Croslite專利塑料所有權與應用能力,將材料廣泛與其他傳統材料混和應用於鞋類或其他用途,並且嘗試提供消費者一種生活風格的提案,做為所有產品設計的核心概念,透過市場使用者參與產品創新,而發掘出如Jibbitz等新市場機會,進而強化顧客價值主張。 另一方面Crocs打破傳統製鞋業經營模式,以向異業學習的方式,利用高階經理人來自EMS科技產業的經驗,習得快速回應市場需求的經營精神,從外部輸入經營模式必要的關鍵資源與關鍵流程,改變其供應鏈與銷售方式。而Crocs產品基於生活風格的展現、材料舒適性多元創新與具彈性的經營模式,成功反應在產品廣受市場歡迎、產品毛利高達20%,以及美國NASDAQ上市上櫃等現象,堪稱近年來製鞋業奇葩。 因此透過本研究整理分析後發現: 一、企業可由使用者的「使用情境」,瞭解市場中「先驅使用者」尚未被滿足的需求,並擷取先驅使用者對產品的想法,該想法時常展現在先驅使用者的「生活風格」中。 二、企業在產品概念形成時,若產品的技術與結構成長空間有限,則元件的關鍵資源取得,「模組式創新」將成為企業經營模式與競爭的基礎。 三、「使用者參與」是企業產品創新的重要來源,使用者可提供企業意想不到的功能改進方式與發展空間,讓使用者共同參與產品創新,強化顧客價值主張,並且利用「外部知識輸入」增加關鍵資源、改進關鍵流程。 四、企業應根據其經營目的,重新檢視其價值鏈,必要時應跳脫產業缺乏效率的規則,以改進其經營效率,例如供應鏈系統與銷售方式的改變。 五、企業是否擁有「專屬技術」、「產品知識」與「材料應用能力」是影響產品創新的關鍵。另一方面,企業應提供消費者以「生活風格」為基礎的產品或服務,可藉由「設計單位的背景」來實現,先訴求產品機能性,再進一步做產品外觀設計,才能成為最終品牌經營的基礎。
73

組織創新氛圍與創造力之研究-以3D動畫公司為例

陳宣輔 Unknown Date (has links)
3D動畫企業之營運結合藝術、科技與管理,本研究選擇D公司、P公司進行個案研究,希望透過研究的過程,找到我國專注於原創的D公司的優勢,以及與國外重要的原創動畫公司P公司相比,能否有我國動畫公司可以學習的地方,整合訪談與量化研究作出結論與建議,為我國動畫產業發展、為我國管理領域發展盡一份心力。 D公司為我國動畫原創公司中規模最大者,因此本研究選擇D公司進行研究。探討原創動畫公司如何能夠成功,除了經營理念、人才、科技等等因素之外,經由文獻回顧的過程,發現P公司在組織創新氛圍方面亦是有其獨特之處,評估正向組織創新氛圍可能對其創造力有正面助益,因此針對D公司之組織創新氛圍進行研究,利用哈佛大學Amabile的組織創新氛圍量表KEYS量表(政大修正版)作為量化研究工具,並透過訪談進行質性研究。 研究範圍則是涵蓋D公司所有與3D動畫創作有直接關連的部門,計有Layout、Lighting、TD、RD、MIS、Surface、Prop design、Animation、SFX、compose、model、Rigging、APM、音效等十四個部門。在實務面可以探討3D動畫領域相關之管理議題;在學術面可以為我國組織創新氛圍之研究開創新猷;也提出如何優化組織創新氛圍的模型,未來可以更進一步深入研究。 / When talking about art management, we cannot ignore 3D animation industries. The art management in the past did not involve technology, but right now technological aesthetic gradually becomes the mainstream.Technology and art are two discrete fields, but nowadays the upgrade of people’s aesthetic and taste allows the combination of the two. Both in the art and industrial sectors, domestic and foreign scholars start to focus on art management. Also, because the 3D animation's art management is a field that combines art, technology and management, using the 3D animation company as the case study is the first choice. This research will use this industry as case study to discuss the issue of art management and how Taiwan can break away from the limit of agent manufacture and become innovative and creative. The company I choose in this research is D company which emphasizes originality and has the largest scale in Taiwan. I hope through the process of the research to find the advantage of Taiwan’s animation industry. I will also compare with P company, an important foreign animation company, to analyze whether or not we can copy their mode. After all, because of the cultural factors, there may be some problems if we just copy everything. I combine interview and quantitative research to draw a conclusion and make some suggestions, and hope to devote to the development of Taiwan’s animation industry and art management. To discuss how an originative animation company succeeds, aside from the business philosophy, experts, technology, through reflecting on the literatures, I found that there is also some unique part of P company’s organizational innovative atmosphere which can enhance creativity. Thus focusing on the organizational innovative atmosphere, I will also use statistical analysis to assess its influence. With “organizational innovative atmosphere scale” as a tool, improved by NCCU from KEYS of Amabile, we can evaluate the members’ perception of the organizational innovative atmosphere and their confidence in engaging in the innovative activities. The organizational innovative atmosphere perceived by the members will activate their innovative motivation, creativity, and promote the innovation of the organization. Also, through the interview we conduct quality study of D company's organizational innovative atmosphere, and compared that with P company. The scope of the study cover all the fourteen departments related to 3D animation making in D company, including Layout, Lighting, TD, RD, MIS, Surface, Prop design, Animation, SFX, compose, model, Rigging, APM, sound effect, and so. To sum up, this research touches on the art management especially on the part of animation originality. It can also apply the “organizational innovative atmosphere scale” to the other animation-related or art-related industries. It provides the model for how art management can improve the working atmosphere which allows further research.
74

資通訊政策規劃過程的創新採納 / Innovation adoptions in ITC’s Policy formulation

吳曜竹, Wu,Yao-Chu Unknown Date (has links)
創新帶來的影響,隨著二十一世紀的全球化潮流,開始衝擊世界各地,各國政府因應各式各樣的創新競爭、民主選舉與全球化潮流,為了政府績效與成果,我國在資通訊政策的發展,更注入諸多資源建置新計畫、新科技與新政策,藉以達成政府的設定願景目標。本研究透過政策創新過程來分析資通訊政策創新在行政體系內部的形成因素,探究我國E台灣到U台灣的資通訊發展之創新過程,透過次級資料分析與深度訪談的方式,從政策創新過程的三個階段:議程設定階段、採納說服階段與採納決策階段,分析各階段的影響因素,藉以探討資通訊政策創新過程,及此過程裡阻礙創新之問題。研究結果顯示我國資通訊政策創新乃透過多種管道得到創新資訊來源,諸如內部智庫幕僚、支援部會與外部專家學者、資通訊龍頭產業與國外顧問公司。議程設定主要來自於相關專業社群,諸如行政院科技顧問組與SRB會議的共識,以及科技政務委員的政治理念,並根據國內產業發展問題而觸發的政策創新議程。在說服階段,體系內部創新倡議者與外部支援管道彼此針對資通訊創新的理念與預算競和,篩選出可行的政策創新方案,決策階段則因資通訊政策的集權化現象,因此決策者本身的領導特質與對創新的支持、風險承擔,會對資通訊政策創新的產生影響。然而此創新過程裡,資通訊官僚組織的運作問題會發生官僚組織文化、創新疊床架屋、溝通協商費時、創新的民意基礎與管道薄弱以及之智庫團隊獨佔性等阻礙問題,甚至外部關鍵人士專業獨大、執政輪替與預算問題都會阻礙政策創新。蓋因創新過程之制度與專家社群對於創新形成的限制,建議政府在政策創新過程上,需有制度化的培育人才與建立創新倡議管道,且決策者需具備支持創新提案的心態。由於本研究屬於初探性研究,未來建議針對外部政策企業家、不同創新類型與各國資通訊創新過程等議題分析比較,加強我國政策創新過程的研究發現與經驗累積。
75

競爭脈絡:研華科技重建開放創新機制 / Competition in Context: How Advantech Redesign Open Innovation Mechanism

陳穎蓉, Chen, Ying Jung Unknown Date (has links)
開放式模式創新已成為近年來最重要的創新議題之一,相關的研究與案例不勝枚舉。創新除了可以向外部資源開放外,組織也能透過內部資源整合,改變現在的經營狀態。 本研究以研華科技IMAX開放式創新機制為個案,探索企業進行開放式創新的目的,還有運作的情況。此機制融合內外部資源整合的概念,重新詮釋開放式創新的意義。透過分析五個成功子案例的策略作法,歸納如何提高機制運作的成效。 調查結果顯示,競爭思維在開放式創新中佔有舉足輕重的地位,開放不僅只是為了交換資源,或是為了妥善運用企業的閒置資源。本文列舉開放式創新的五種策略作法,說明如何利用開放式創新突破競爭局勢,扭轉現有資源,改變狀態。 / Open innovation is amount the most popular concepts on entrepreneurial studies. Through open innovative processes, organization can transform its operation dynamics by stimulating idle resources, integrating internal resources and introducing external resources. However, researches have not elaborated how various open innovation process can be better performed in a real world scenario. By conducting in-depth case studies on IMAX, an open innovation instrument of Advantech Co., Ltd, I show that competitive context of a market can shape how resources are effectuated along an open innovative process. Through five case studies within Advantech Co., Ltd, they demonstrate how open innovation can: (1) redefine resources; (2) create asymmetry; and (3) turn the table of competition.
76

組織機制與價值創新

嚴吉, Yen, Chi Unknown Date (has links)
創新是組織極重要的一項能力,許多文獻也證實創新與組織的成長與獲利率高度相關,而今日快速變動的市場與日新月異的科技,更加遽了組織對創新的重視,是故高階領導者應如何打造出一個使組織能夠不斷成功地孕育創新、與持續創新的環境,一直是學術界與實務界共同看重、致力研究的課題。   本研究以在台灣經濟發展中,持續扮演極其重要角色、而今則受到忽視的紡織產業為研究對象,擇定其中幾家深具歷史性與代表性的廠商,探討這些在台灣默默深耕、不斷追求突破與轉型的產業,如何在漫地塵埃之中,再次尋求亮麗的表現。本研究採個案研究法,依據嘗試建構之模型加以分析,提出以下命題與建議重點,以供參考。 命題1:企業若運用策略得宜,則有助於價值創新。意指:   1-1:企業若能突破傳統策略思考邏輯對產業假設的迷思、尋求新的詮釋,將有助於價值創新。(強調策略思考的突破)   1-2:企業若勇於突破現有能力與資產之侷限,將有助於價值創新。(強調能力的突破)   1-3:企業以明確之策略,於日常營運中切實執行創新,有利於價值創新。(強調執行的重要)   1-4:企業若以明確的策略,確認組織之關鍵任務,進而調整組織制度、結構、人員訓練計畫,以及塑造組織文化,則有利於價值創新。(強調彼此間的協調) 命題2:企業若有合宜的組織制度與結構,將有助於價值創新。   2-1:企業若有正確且攸關的評估系統,將使激勵系統更能發揮鼓舞人心的作用,則有利價值創新。(強調評估為激勵的基礎)   2-2:組織可透過溝通網路、形成跨部門專案團隊等機制模糊組織疆界,促成價值創新。(強調打破疆界)   2-3:給予創新事業或部門獨立的發展空間,對價值創新較有利。(強調組織架構的調整) 命題3:人力資源策略的運用得宜,取得適當之人員與技能,有助於價值創新。   3-1:透過召募及訓練,強化公司之人力資源,有助於價值創新。(強調訓練以強化創新能力)   3-2:守門員與環境偵測者之角色的充份發揮,有助於價值創新。(強調人員的角色) 命題4:企業可透過塑造企業之文化與訴諸價值觀的影響力,促成價值創新。   4-1:高階領導者對產業的使命感,加深對企業轉型的企盼,能夠促成價值創新。(強調對產業的強烈使命)   4-2:強調不斷突破與自我挑戰的精神,有助於價值創新。(強調創新的精神)   4-3:組織妥善因應員工對創新與改變的反應,有利於價值創新。(強調因應改變帶來的衝擊) 命題5:企業應依據對技術掌握度之高低,及目標顧客與現有顧客群重疊性之高低,擇定適當之模式,善用不同之組織機制與外部互動,促成價值創新。   5-1:當組織對技術陌生時,引入產業專家,協助公司迅速取得技術與經驗,能夠有效加速價值創新。(強調自外部取得人員與能力)   5-2:顧客群重疊性高、技術掌握度高、顧客能言明需求時,組織要密切掌握顧客動向與需求,能夠加速價值創新。(強調加強對顧客的掌握能力)
77

金融創新產品之創新擴散研究-以連動式債券為例 / Innovation diffusion of financial innovation products- a case study of structured note

馬濟生, Ma, Chi Shen Unknown Date (has links)
近年來,隨著企業籌資需求上升、金融機構避險需求增加、以及一般民眾投資理財意識抬頭,各式金融創新產品因應而生。這些金融創新產品可以滿足不同客戶之需求,提升企業競爭力,或是協助一般民眾達到投資理財之目標…等目的,而以上都是傳統金融商品所無法提供的功能,因此金融創新之重要性不言而喻。然而,在目前相關文獻中,鮮少研究探討金融創新與其創新擴散相關議題。 基於上述動機,本研究旨在利用以往用於科技技術創新之「創新擴散」與「行銷鴻溝」模型,探討「金融創新」當中最具代表性之創新產品「連動式債券」,是否也擁有類似科技技術創新之創新擴散與行銷鴻溝現象。 本研究以台灣地區2002 年以後主管機關核准連動式債券銷售業務開始,到2008 年雷曼兄弟倒閉事件爆發為止,做為研究期間範圍。首先,根據創新擴散與行銷鴻溝理論建構出研究架構,提出探索性假設。接著,透過先導個案之方式針對銀行與壽險業者進行訪談,得出對應探索性假設的初步答案,形成研究假設。最後,再將研究假設設計成問卷,針對所有連動式債券第一線銷售人員進行發放與回收,以進行假設檢定量化分析。 經由本研究結果發現:(一) 金融創新產品存在與科技技術創新相同之創新擴散模式; (二) 金融創新產品擴散過程中,先後採用之不同族群存在不同特性,包括風險承受度、投資預備金額、投資連動債之專業知識程度皆隨時間遞減;(三)金融創新產品擴散過程中,也存在科技技術創新所面臨難以跨越的鴻溝,其中產品單位金額大小是最關鍵之成因。然而,由於金融創新技術相較於科技創新技術較不需要時間與金錢成本去進步改良,因此金融業者僅須透過調整產品單位金額大小,便可輕易跨越鴻溝。也由於金融創新產品此種技術特性,業者其實是有能力同時向不同族群區隔進行銷售,但是礙於主流市場消費者一定要在看到可參考之成功經驗後才敢購買,因此業者仍然會先從早期市場開始銷售,形成與科技技術創新擴散模型相同之模式;(四) 有別於科技技術創新擴散模式當中,早期市場消費者之接受行為擁有降低創新不確定之象徵意義,在金融創新產品擴散過程當中,早期市場消費者之採用行為,並不能代表產品風險已經縮小至一定程度,因為金融市場之風險並不會隨技術進步而消失。然而,主流市場消費者卻存有科技技術創新擴散模型之習性,誤以為早期市場消費者之接受行為代表著金融創新產品之風險已縮小而積極跟進購買,因而承擔了超過原本所能容忍之風險程度,導致最後往往面臨虧損。 / In recent years, many kinds of financial innovation products have been invented in response to the rising demands of corporate financing, financial institutions’ hedging, and personal financial management of general public. These financial innovation products can meet different needs of different customers, bring competitiveness to enterprises, or even help the general public to manage their money more efficiently, while these are which the traditional financial products cannot achieve. As a result, the importance of financial innovation goes without saying. However, in the existing literatures, there are only a few studies concentrated on this issue. This study took 2002 to 2008 as the research period, which was from the Taiwan government first approved the business of selling structured notes to the outbreak of bankruptcy of Lehman Brother. This study first constructed the research framework and exploratory hypotheses based on the innovation diffusion theory, then explored the corresponding answers to the initial exploratory hypotheses through interviewing workers in banks and insurance companies and formed the research hypotheses, and finally conducted a questionnaire survey among those first-line sales of structured notes to test the research hypotheses statistically. This study found that: (a) financial innovation had the same pattern with the technological innovation diffusion process, but it was because general customers needed to see a successful example to pursue themselves to accept that financial innovation; (b) different groups in the innovation diffusion process had different features, including the level of risk tolerance, the amount of money used to invest, and the knowledge of investing structured notes, and the level of these features will gradually decrease as the time point of their acceptance; (c) there also existed a chasm in the financial innovation diffusion process as the technological innovation diffusion, and the key to cross the chasm was the price of each product; (d) the acceptance of earlier customers in the process of financial innovation diffusion did not mean that the risk of the products had reduced, which was quite different from the technological innovation diffusion process, and later customers usually perceive lower risk than it actually was and borne more risk than they actually can afford without knowing the above difference.
78

跨國科技製造業分公司銷售策略與服務創新之研究-以A公司台灣分公司為例 / The Research of Sales Strategy and Service Innovation for the Branch of Transnational Enterprise

林秀明, Lin, Hsiu Ming Unknown Date (has links)
隨著世界經濟的快速變遷,企業全球化已是不可不進行的企業經營走向。對於跨國科技業而言,它們在世界各地皆面臨產品同質化日趨嚴重的競爭,服務作為產品的價值延伸已經成為各企業爭取消費者的重要策略,並成為跨國科技業在當地分公司實行差異化不可或缺的工具。然而服務創新的研究時間不長,且主要集中在服務業或知識密集服務業,在台灣也有針對專業代工進行服務創新之論述,但科技業的服務創新相對而言仍屬附屬。本研究透過創新經營模式與新服務概念、新服務交付系統、新顧客介面及技術選擇的服務創新四構面之架構,並透過企業與專案層級的實例,針對跨國科技業分公司銷售策略與服務創新以質性方法與個案實例進行研究與分析。結論發現跨國科技業分公司基於服務創新的銷售策略,針對當地市場的產業特性,進行最完善的銷售,期許對跨國科技業分公司策略之擬定與服務創新之推動有所裨益,達到「以服務傳遞價值,以價值創造銷售」的主要目的。 / With the rapid change in the world, enterprise globalization is the inevitable trend. As to the transnational technology industry, the companies face to the serious product competition with the same functions. Therefore, the service providing has become the important strategy to expand product value in order to refine the sales. However, the research period in service innovation is relatively short, and also most of researches are focus on service industry and KIBS (Knowledge Intensive Business Services). In Taiwan, there are some papers mentioning the ODM and OEM service research but still belong to subsidiary. In this study, qualitative research and case study method were applied to analysis the sales strategy and service innovation of transnational enterprise by the combination of Innovation Business Model and Four Dimensions of Service Innovation. Besides, in order to collect the needed data, the data triangulation was applied in this study, including the in-depth interview and the collection of secondary data. The results shows that the sales strategy based on service innovation and local environment will precede the better sales. The findings in this study will reach the “Use service to provide value, and use value creates sales” goal.
79

企業如何導入元件化技術-架構創新的內化與組織學習的觀點

陳信偉 Unknown Date (has links)
「元件化軟體開發」(Component-Based Development)是近年興起的最重要的軟體技術創新之一,強調元件的再用(reuse)以及軟體組裝的系統建構思維,重視軟體品質與彈性的提升,以降低開發成本、增進生產力。在面對此一極有可能成為主流的軟體技術時,不同的公司組織往往出現不同的採用狀況與成效,部份已採用者卻仍多處在評估試用階段,為什麼?為理解此一現象,本研究嘗試打開「採用」的黑盒,從新興軟體科技的架構創新特質以及組織學習的角度,探討不同的公司在面對技術大幅變遷時,如何成功採用新興資訊技術。   實證的結果大體支持假說的成立:組織原有的相關知識未必能有助於創新的內化,當技術發生「架構創新」改變時,組織若對先前的「架構知識」愈熟悉,反而不利新技術的採用與內化。而「內部學習的投入」、「外部知識來源」與「外部學習連結緊密程度」均有助於新技術採用與導入成效;此外,若技術不確定性愈高,則組織會愈頃向外部學習。
80

台灣自費儲存臍帶血之創新擴散研究 / Diffusion of innovations: a study of banking umbilical cord blood in Taiwan.

林錦泉 Unknown Date (has links)
臍帶血幹細胞移植自1988年首次被應用在異體的臨床治療至今,在各國衍生出許多以「利他」為目的的公捐臍帶血庫,以及鼓吹「自存自用」的私人臍帶血銀行。類似的情況也在台灣發生,第一家私人公益臍帶血庫在1997年底成立,第一家私人臍帶血銀行在2000年8月成立。然而,有關臍帶血儲存在台灣的發展歷史,卻甚少被討論。本論文嘗試以「創新的擴散」的四大因素—創新、溝通管道、時間及社會體系,詮釋自費儲存臍帶血在台灣的擴散過程和實質的內涵。 藉由中國時報報系和聯合報系有關臍帶血儲存的相關報導,估算出台灣自費儲存臍帶血的接受率在時間軸上的變化,發現台灣自費儲存臍帶血的接受率從2000年到2004年快速地成長,2004年以後成長趨緩。另外,從資料蒐集、文獻整理,以及台灣最大的親子社群網站”Babyhome”(寶貝家庭親子網)中有關臍帶血儲存的相關議題討論,觀察到台灣社會體系中的主管機關、私人臍帶血銀行、醫界和學界、公捐血庫、媒體等各成員之間的互動,直接或間接地影響潛在接受者對自費儲存臍帶血的意願和認知。在創新和溝通管道的探討中,則利用初探性質的網路問卷調查,探索台灣的接受者對於自費儲存臍帶血的創新認知屬性和資訊來源的溝通管道,並歸納出台灣的接受者對於自費儲存臍帶血的主要認知為:相容於「保險」的概念,以及代表「心安」的相對優勢。 是否應該自費儲存臍帶血實為一爭議性的話題,本研究也透過以上的分析,探討自費儲存臍帶血在台灣擴散所造成的後果並提出相關建議,期望台灣社會體系能夠從自費儲存臍帶血的擴散中,獲得創新的最大的利益又不至於造成社會體系的瓦解。 / Since the first umbilical cord blood transplant was performed in 1988 for allogeneic transplantation, many cord blood banks came out in countries, including public cord blood banks for an altruistic purpose and private blood banks which claim to bank umbilical cord blood for autologous use. Similar cases happened in Taiwan, the first public cord blood bank run by a private organization was founded in the end of 1997, then the first private cord blood bank was founded in August 2000. The history about banking umbilical cord blood in Taiwan, however, is rarely discussed. Based on the four main elements of “Diffusion of Innovations”, innovation, communication channels, time and social system, this study attempts to interpret the diffusion and substantial content of banking umbilical cord blood for autologous use in Taiwan. I estimated the adoption rate of banking umbilical cord blood for autologous use in Taiwan in the course of time by searching news reports from the databases of China Times Inc. and United Daily News Group. The adoption rate grown rapidly from 2000 to 2004 and the growth became slowly after 2004. By data collection, the survey of literatures and searching the relevant topics about storing umbilical cord blood from BabyHome, the biggest social networking website for parent-child relationship in Taiwan, I also found that the interaction among authority body, private cord blood bank, medical professional bodies, public cord blood bank and media, which are the members of Taiwan social system would affect the cognition and willingness of potential adopters directly or indirectly. In addition, I used a pilot online- questionnaire to explore the characteristics of innovation and communication channels of banking umbilical cord blood in Taiwan, which concludes that, the main characteristics of innovation sensed by the adopter who banking umbilical cord blood in Taiwan are compatibility with the concept of insurance and the relative advantage of feeling at ease. To store or not to store umbilical cord blood in private cord blood bank is actually a controversial issue. Through the analysis described above, the consequence of banking umbilical cord blood diffused in Taiwan is studied. I also make some suggestions and hope that Taiwan social system could gain the maximum social benefit from the diffusion of banking umbilical cord blood, and would not collapse by it.

Page generated in 0.021 seconds