本研究主要在瞭解數位典藏運用於國中生物教學的現況，以國中生物教師與國一學生為研究對象，探討生物教師使用數位典藏網站尋找教學資源的相關經驗，以及應用於生物教學的教學成果，並從這些經驗中分析出目前數位典藏運用於生物教學的現況，提出相關建議以提供生物教師教學上之參考。研究目的包括：瞭解國中自然與生活科技領域生物教師尋找教學資源的方式，使用數位典藏網站蒐集教學資源的經驗以及應用於生物教學的效果與看法，瞭解數位典藏網站應用於國中生物教學時學生的學習效果，綜合生物教學現況，提出改善方法與建議。 本研究採用訪談法與問卷調查法，以數位典藏生物相關網站為主要研究範圍，研究對象以國中生物教師與國一學生為主，針對數位典藏運用於教學的成果，訪談5位國中生物教師，瞭解教師運用網站教學的過程與教學效果，以及選取國一5個班每班30位學生為問卷施測對象。將5位教師的訪談資料綜合分析與歸納，以及學生問卷統計與分析，提出研究結果。 研究結果，本研究分別從「教師訪談」與「學生問卷」兩個面向提出研究結論。於教師訪談面向得出結論為：（一）收集生物教學資源的管道與使用網路蒐集教學資源的動機方面：收集生物教學資源的管道以網路資源、多媒體教學光碟以及報章雜誌為主，使用網路蒐集教學資源的動機在於網路資源豐富與多元、不受時間與空間的限制、使用網路尋找教學資源方便與快速、數位化資料方便教師整理教學資源與製作補充教材。（二）使用數位典藏網站蒐集生物教學資源的優點與困難方面：優點包括網站資料豐富且適合生物教學使用、資料逐年更新與增加以及具權威性且值得參考。其困難點包括適合教學使用的資料不夠豐富、資料不易查找、特殊檔案類型無法下載或下載後無法開啟。（三）數位典藏網站資源運用於生物教學的成果方面：提供學生互動、多媒體的學習方式，使教學活潑有趣；圖片素材豐富，能使學生的注意力集中，配合學習單與作業練習，引導學生做課後延伸學習。（四）數位典藏網站運用於生物教學的現況與困境方面：生物課程時間有限，使用數位典藏網站教學的機率不高；學校上網速度、電腦設備以及教師本身資訊的應用能力，是教師決定是否使用數位典藏網站的原因之一；相關的教學補充資源豐富，容易取得與播放，使用數位典藏網站機率降低。 於學生問卷面向則分別從「數位典藏網站應用於生物教學的看法與學習成果」及「數位典藏網站應用於生物教學的優缺點」兩方面做成結論。（一）數位典藏網站應用於生物教學的看法與學習成果方面：學生對於網站教學方式感到新奇有趣，網站上的圖片與影片能幫助課程內容的理解，網站上的資訊比課本豐富，與老師互動的機會變多，以及課後延伸學習資料豐富。（二）數位典藏網站應用於生物教學的優缺點方面：在優點方面，學生認為上課活潑有趣、圖片生動容易懂以及比課本資料更豐富多元；在缺點方面，包括內容太多、複雜難懂、用網路學習覺得麻煩以及無電腦與網路就無法上課。 根據研究結果，本研究提出之建議包括：（一）建置國中教學專區於數位典藏網站；（二）建議針對數位典藏內容再予加值運用；（三）開放下載使用數位典藏網站資源；（四）建構完善的學校網路環境；（五）增加網路授課時間；（六）提升教師資訊應用能力。 / The study is mainly to understand the situation of digital archives applied to biology teaching at junior high schools; targeting biology teachers at junior high schools and the first year junior high school students to explore related experiences of biology teachers using digital archives website to seek for teaching resources and the teaching outcomes applied to biology teaching, to analyze the situation of digital archives applied to biology teaching from these experiences for the time being, and to propose suggestions to biology teachers in terms of a reference to teaching. The research purposes include : understand the way the biology teachers at junior high schools search for teaching resources in nature and life science fields, their experiences in collecting teaching resources over digital archives website and the effects and viewpoints of applying digital archives to biology teaching, so as to understand the learning effect of digital archives websites on students while applying to biology teaching at junior high schools. The study introduces interview and questionnaire survey and follows a scope of digital archives related websites; targeting biology teachers at junior high schools and the first year junior high school students, with 5 biology teachers at junior high schools interviewed upon the outcomes of digital archives applied to teaching in order to understand the process of website teaching used by teachers and the teaching effect, and with 30 students of the 5 classes of first year student selected as questionnaire respondents, in which the research outcome will be proposed after comprehensive analysis and summary of interview data with 5 teachers, as well as a statistic analysis of student questionnaires. The study is concluded in terms of two perspectives – “teacher interview” and “student questionnaire”, respectively, in which the conclusions made from the perspective of teacher interview are : (1) channels to collect resources for biology teaching and the motives to use the internet to collect teaching resources : channels to collect resources for biology teaching are web, multimedia tutorial CD and newspapers/magazines-based, the motives for using internet to collect teaching resources - abundant and diverse resources online, no time and space limit, convenient and rapid search of teaching resources online, e-data helps teachers consolidate and make supplementary course materials. (2) Advantages and difficulties in using digital archives websites to collect resources for biology teaching : the advantages include rich website data that fit for biology teaching, update and addition of information from year to year make the data authoritative and is worth referencing. The difficulties include insufficient data for teaching, inaccessibility to data, unavailability of special file type download and opening after download. (3) Outcomes of website resources of digital archives applied to biology teaching : provide students an interactive and multimedia learning manner and enable a vivid and interesting teaching; rich picture materials to get students’ attention along with learning sheet and assignment practice to guide students to conduct learning after school. (4) Situation and dilemma of digital archive website applied to biology teaching : a limited biology curriculum has enabled low probability of teaching over digital archive website; the internet speed, PC equipment at schools and teachers’ capability in applying the information, are one of the reasons for teachers to decide whether to use the digital archives website; rich supplementary resources for related teaching, accessibility and playing have reduced a chance of using the digital archives website. The conclusions of student questionnaire were made from the “viewpoints and learning effect of digital archives websites applied to biology teaching” and “advantages/disadvantages of digital archives websites applied to biology teaching” respectively. (1) “viewpoints and learning effect of digital archives websites applied to biology teaching”: a manner of teaching online is new and interesting to students, the images and videos on the web help understand the course contents, the information online is more abundant than that of books, there will be more chance to interact with teachers and rich data for extended learning after school. (2)“advantages/disadvantages of digital archives websites applied to biology teaching”: the class is interesting and cheery to students in terms of advantage aspect, the vivid pictures are easy to understand and are more diverse and abundant than the textbooks; while too much contents, complicated and hard to comprehend, it is bothering to learn over internet and you can’t have class without a PC and internet connection are the disadvantages. The suggestions proposed by the study upon the research outcome include :(1) establish special zone for junior high school teaching on the digital archives websites; (2)add value to the contents of digital archives and make use of it accordingly; (3) availability of download of digital archives website resources ;(4)construct a complete e-environment at schools; (5)extend hours of e-class; (6) foster teachers’ capability in applying the information.

在台灣的英文學習環境中， 閱讀能力ㄧ向被視為學習中最重要的ㄧ環 ， 然而， 閱讀所帶來的沉重負擔， 讓許多學生在有限的教學時數之下往往成為了犧牲品，特別是低成就者。班上參差不齊的英文程度,也對老師造成了教學上極大的困擾。 本研究旨在探討 ，以合作式學習法來縮短學習者程度上的差異，進而提升整體的閱讀能力。此外, 互動式閱讀技巧也分別在實驗組與控制組中教授， 以檢視其對閱讀能力的影響。 參與本研究的學生為 79名台北某公立高中的兩班九十四學年度高一新生， 實驗組施以合作式學習法，控制組則為傳統老師講授的方式， 兩組在同一時間內閱讀同一本教科書， 並分別施以前測， 後測。 最後， 並再針對所有研究對象施以問卷調查， 以期了解研究對象對合作式學習法及互動式閱讀技巧之回應。此外, 老師上課的觀察紀錄及小組的檢視表也一併在本研究中被採用。 本研究的結果摘要如下: 1. 在學生閱讀成就方面，實驗組以漸進的方式，最後超越控制組。 2. 在一學期互動式閱讀技巧實施之後， 研究對象之閱讀能力明顯提升。 3. 在實驗組中 ，高、中、 低成就者對合作式學習法展現許多雷同與少許差異的反應，但整體而言，皆傾向於正面的肯定。 4. 閱讀技巧在實驗組與控制組中似有明顯之差異， 顯見研究對象會依教學活動採取不同的閱讀技巧。 根據研究結果， 本論文擬提出對現行高中閱讀教學之建議，俾為教師及未來研究者提供參考。 / In an EFL environment in Taiwan, reading is regarded as the most essential skill. However, for most students, abundance in reading material makes them feel stressful--especially the weaker ones who tend to be sacrificed due to limited instruction time. For teachers, how to deal with a big mixed-level class has therefore become the most important task. An aim of this study was to examine the effectiveness of cooperative language learning (CLL) skills in bridging gap among students with differing academic abilities and in enhancing students' overall reading comprehension. In addition, the interactive reading approach was adopted in both the experimental and the control groups to examine its effect upon them. Participants of this study included 79 tenth-graders from two intact classes in one public senior high school in Taipei in the fall semester of 2005. The experimental group was engaged in three CLL activities and the control group was instructed in the traditional teacher-centered methods. Both groups were taught by the researcher with the interactive reading approach. During the span of this study, the participants in both groups were assigned to read nine lessons from the textbook. In the meantime, they were instructed under the CLL methods and the traditional teacher-centered methods respectively. Besides, they were given a pretest and four posttests during and after the study. In time, two questionnaires were adopted: one for investigating the reading strategies used by the participants in both groups and the other for measuring the CLL group participants' attitudes and responses of the CLL group toward CLL teaching. Besides, the teacher's classroom observation and the group processing checklists were also employed in this study. After four months of experiment, the main results of this study can now be summarized as follows: 1. The experimental group gradually outscored the control group on the reading comprehension test during the experiment. 2. The participants’ reading comprehension ability improved significantly after the implementation of interactive reading approach. 3. The results showed some similarities and differences among the high/low achievers and the average students in their perceptions toward the CLL. However, the participants' attitudes toward and responses to CLL may be described as being supportive and positive. 4. The adoption of reading strategies seemed diverse between the two groups. On the whole, when exposed to different teaching activities, the participants adopted different reading strategies accordingly. This study concludes that the effects of CLL might be better than those of individual learning in a big class on senior high school students' reading proficiency. It also suggests that the interactive reading approach can be used to enhance senior high school students' reading ability.

以往的音樂資訊檢索方法多使用歌詞、曲風、演奏的樂器或一段音頻訊號來當作查詢的媒介，然而，在某些情況下，使用者沒有辦法清楚描述他們想要尋找的歌曲，如：情境式的音樂檢索。本論文提出了一種基於圖像的情境式音樂資訊檢索方法，可以透過輸入圖片來找尋相應的音樂。此方法中我們使用了卷積神經網絡（Convolutional Neural Network）技術來處理圖片，將其轉為低維度的表示法。為了將異質性的多媒體訊息映射到同一個向量空間，資訊網路表示法學習（Network Embedding）技術也被使用，如此一來，可以使用距離計算找回和輸入圖片有關的多媒體訊息。我們相信這樣的方法可以改善異質性資訊間的隔閡（Heterogeneous Gap），也就是指不同種類的多媒體檔案之間無法互相轉換或詮釋。在實驗與評估方面，首先利用從歌詞與歌名得到的關鍵字來搜尋大量圖片當作訓練資料集，接著實作提出的檢索方法，並針對實驗結果做評估。除了對此方法的有效性做測試外，使用者的回饋也顯示此檢索方法和其他方法相比是有效的。同時我們也實作了一個網路原型，使用者可以上傳圖片並得到檢索後的歌曲，實際的使用案例也將在本論文中被展示與介紹。 / Listening to music is indispensable to everyone. Music information retrieval systems help users find their favorite music. A common scenario of music information retrieval systems is to search songs based on user's query. Most existing methods use descriptions (e.g., genre, instrument and lyric) or audio signal of music as the query; then the songs related to the query will be retrieved. The limitation of this scenario is that users might be difficult to describe what they really want to search for. In this paper, we propose a novel method, called ``image2song,'' which allows users to input an image to retrieve the related songs. The proposed method consists of three modules: convolutional neural network (CNN) module, network embedding module, and similarity calculation module. For the processing of the images, in our work the CNN is adopted to learn the representations for images. To map each entity (e.g., image, song, and keyword) into a same embedding space, the heterogeneous representation is learned by network embedding algorithm from the information graph. This method is flexible because it is easy to join other types of multimedia data into the information graph. In similarity calculation module, the Euclidean distance and cosine distance is used as our criterion to compare the similarity. Then we can retrieve the most relevant songs according to the similarity calculation. The experimental results show that the proposed method has a good performance. Furthermore, we also build an online image-based music information retrieval prototype system, which can showcase some examples of our experiments.

本研究旨在了解國民中學導師專業教育背景、管教態度對學生生活適應之影響。因此 ，所探討的問題計有：（一）導師性別對學生生活適應是否有影響？（二）導師專業 教育背景對學生生活適應是否有影響？（三）導師管教態度對學生生活適應是否有影 響？（四）導師性別與專業教育背景對學生生活適應是否有交互作用影響？（五）導 師性別與管教態度對學生生活適應是否有交互作用影響？（六）導師專業教育背景與 管教態度對學生生活適應是否有交互作用影響？ 本研究採用問卷調查法 研究對象取自台北市九所國民中學四十八個班級，學生二、 ○九四人（男生一、○四四人，女生一、○五○人）。研究工具為自編「導師管教態 度問卷」及路君約教授修訂之「少年人格測驗」。統計方法採用項目分析，t 考驗及 變異數分析等方法。 全文共一冊，約八萬字，分為六章二十五節，第一章緒論，說明研究動機與目的，研 究問題與假設，及重要名詞詮釋；第二章文獻探討，分別探討生活適應的意義、歷程 及衡量，教師性別對學生生活適應的影響，教師專業教育背景對學生生活適應的影響 ，及教師管教態度對學生生活適應的影響；第三章研究方法，說明研究對象、研究工 具、調查步驟、及資料處理；第四章研究結果；第五章結果討論；第六章結論與建議 ，根據結論提出建議供師資訓練機構、學校教師及未來研究者之參考。

本論文旨在藉助理論研究與歐美等先進國家之實證分析，說明於通貨膨脹及快速變遷 的環境下，利率管制無法有效地應因環境的波動，利率自由化遂成為世界之潮流。我 國利率自由化構想的開端，始於民國六十三年，於本文中詳細介紹現階段下，我國利 率自由化之發展經過，進而探討信用評等制度之建立，及金融制度之改革，以期利率 自由化之發展更臻成熟，最後，就以上之內容，針對各項問題，提出改進建議與解決 方案。 壹、前言 貳、利率自由化的意義與功能 參、自由利率與管制利率之比較分析 肆、世界主要國家推行利率自由化的情形－介紹德、英、美等國之情形 伍、我國利率自由化之發展經過 1.各種短期流通工具之發展 2.短期票卷交易市場之建立 3.公開市場之操作 4.貼現窗口之建立 5.銀行同業拆款中心之設立 6.放款利率彈性之加大 7.利率調整方案之公布與實施 陸、我國推動利率自由化初期所產生的影響 柒、利率自由化與信用評等制度之建立 捌、利率自由化輿金融制度之改革 玖、建議與結論

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行政院農委會為了提昇網站服務品質，委託台灣農業資訊科技發展協會將「休閒農業服務網」入口網站與所屬的二十個家族網站進行相關整合計畫，同時以2007年12月研考會公布的「政府服務品質獎評獎作業手冊」為參考依據，希望透過「休閒農業服務網」入口網站改善來提昇網站的服務品質，整合各相關業務機關的資訊，提供民眾完善的資訊服務平台，為農村旅遊配套措施加值，並促進農村經濟活絡與提昇生活品質之終極目標。 本研究首先依據評獎的計分方式，以內部效益、外部效益、整合性的解決手法與資通訊（ICT）服務導入等四大項評分標準，協助建置客觀且可衡量的構面與指標。然後利用深度訪談、專家訪談的專業建議、焦點團體訪談(FGI)等方式來瞭解使用者真正的需求與題項，並修正前項構面與指標。並採用層級分析法（AHP）來計算服務品質構面的題項，最後以網路問卷與問卷調查的方式進行滿意度分析，進而產生初步KPI。 同時，透過初步KPI進行實際的網站功能改善，分析民眾對網站服務品質的滿意度是否提升，提出具體可行、較大幅度的修正建議，以趕上目前科技網路的進步。希望透過此次研究，能更深入了解非營利入口網站的實務機制與流程，日後可依不同網站需求做調整，推展到其他非營利的網站。 本研究的網站服務品質提升的計畫經過嚴謹的調查，確實執行所有階段活動，並實體進行網站服務品質的功能改善，經過改善前後的兩次問卷調查結果對照，來評估網站功能改善的效益。研究結果依據評獎計分方式，在總得分1000分中獲得989分。整體而言，本次計畫確實有達到服務品質提升的目的。網站內容技術的發展以及網站應用普及，已促使政府機關或民眾，在觀念上及對網站內容的預期上，都遠高於以往。近年，整體大環境加上政府資訊網路的大幅發展，也促使我們需要認真思考，非營利網站與休閒農業相關的政府網站能加強改進，以滿足網路使用者的需求。 / The Council of Agriculture (COA), Executive Yuan authorized the Taiwan Agriculture Information Technology Association—the management team of the EZGO website—to integrate COA’s twenty sub-websites into a “EZGO” portal website. Referring to the service benchmarks of the annual “Executive Yuan Service Quality Award“, which the Research, Development and Evaluation Commission of the Executive Yuan presented on December, 2007, EZGO hopes to improve the COA’s web service quality with integrated information from related government agencies. Furthermore, with this portal, EZGO aims to promote agri-tourism, to expedite the economic revival of farm and fishing villages, and to improve the living quality of rural communities. The objective of this research is to provide EZGO with measurable and objective Key Performance Indicators （KPIs）to evaluate EZGO’s portal. First, measurable evaluate on criteria, which are based on the Government Service Quality Award’s benchmarks, were established. Second, some literatures review, in-depth interviews, expert interviews and a focus group interview to investigate the current situation of the web portal and its sub-websites and to determine the real needs of primary users were conducted. These results were adapted to previous criteria. Third, utilize the analytic hierarchy process method was utilized to calculate the weight of criteria and convert them into performance indicators. Finally, online questionnaire surveys and face-to-face interviews were conducted to turn those indicators into preliminary KPIs. Furthermore, EZGO used those preliminary KPIs to improve their website service quality, analyze users’ feedback to website and even suggest web redesign, in alignment with contemporary Internet user behavior trends. This research intends to establish fair, measurable and adjustable KPIs to evaluate non-profit portals and other similar websites. The research demonstrates a website service improvement process that combines rigorous investigation and thorough execution. The research actually did interpret and apply research findings to the EZGO portal website services and compared the before and after KPIs to evaluate improvements to the EZGO portal.

台灣的經濟主要以外銷為導向，近年來因為中國大陸經濟崛起，隨著兩岸經濟的逐漸開放，供應商產業外移，無論傳統產業或高科技產業製造相關企業，西進中國大陸已成台灣產業發展主流，貿易商採用多角貿易進行各種不同商業活動方式早已發展為台灣企業從事國際多角貿易的交易模式，而現行稅務主管機關對傳統外銷之各項租稅規定、法令規範、稽徵程序、實務審核作業規範等，對於台灣產業國際多角貿易類型，產生許多租稅疑義。因此，本論文以問卷調查方法，探討台灣企業從事國際多角貿易面臨之租稅相關議題，以提出改進我國企業從事國際多角貿易之相關租稅規範建議，供政府主管機關參考。 　　本文的問卷結果顯示，國際多角貿易之營業比重在台灣產業已占有舉足輕重之地位，且超過50%受訪企業認為，公司從事國際多角貿易交易與傳統直接外銷，不論在經濟實質、權利義務或風險瑕疵責任歸屬，兩者均相同。有70%以上之受訪企業表示對現行加值型營業稅及營利事業所得稅，在適用上產生困擾。雖然，現行法令對於公司從事國際多角貿易交易收入有銷貨及勞務之區分，但本文的問卷結果顯示有超過80%以上受訪企業認為企業從事國際多角貿易交易的性質係屬銷貨行為，並希望財政部簡化現行對國際多角貿易交易之課稅規範。 　　本論文建議，要健全國際多角貿易課稅規範，消弭國際多角貿易之租稅疑議，首先，必須打破現行課稅法令對國際多角貿易區分由國內出貨或第三地出貨，依出貨地是否在中華民國境內而有不同認定之迷失。其次，對國際多角貿易之會計處理應回歸交易實質，不應藉由課稅之考量來左右會計基礎之入帳原則。最後，財政部應簡化現行對國際多角貿易之課稅規範，減少企業因複雜之課稅規定而將第三地出貨之多角貿易收入規避不列入台灣之營業收入。 / Taiwan's economy is primarily export-oriented. In recent years, because of the rise of economy in mainland China, with cross-strait economy liberalization and relocation of suppliers, both traditional and high technology industry businesses have been moving to mainland China as mainstream of Taiwan's industrial development. Multi-lateral transactions have been adopted by Taiwanese companies in engaging in various international business activities. However, tax laws and regulations, as well as assessment procedures adopted by Taiwan tax authorities, on multi-lateral business have triggered many tax disputes. Therefore, with surveys by questionnaires, this study aims to investigate into the relevant tax issues in the multi-lateral international trade of Taiwanese enterprises and propose suggestions for the tax authorities to improve Taiwan tax treatment on multi-lateral international trade. 　　The questionnaire results show that multi-lateral international trade has become a dominant business model in Taiwan industry, more than 50% of the respondents consider both multi-lateral international trade transactions and the traditional direct export are the same, with respect to economic substance, rights and obligations or liability risks of the transactions. More than 70% of the respondents indicate that they have encountered problems when applying to the existing value-added tax law and business income tax law. Although the existing reguations for companies engaging in multi-lateral international trade transactions classify such transactions into sales and services in their respective tax treatments, the questionnaire results show that more than 80% of the respondents consider such transactions should be all regarded as sales of goods, and urge the Ministry of Finance to simplify the existing taxation on such transactions. 　　This paper proposes the following suggestions to make taxation on multi-lateral international transactions more reasonable and enforceable. First of all, the existing taxation on multi-lateral international trade should not classify such transactions as domestic shipment or third place shipment solely by whether the shipping point is in the territory of Republic of China or not. Second, the accounting for international multi-lateral trade should reflect the substance of such transactions instead of following the tax law treatment. Third, the Ministry of Finance should simplify the existing tax treatment for multi-lateral international trade to prevent Taiwanese enterprises from under-reporting multi-lateral international trade revenues derived from third place shipment in filing Taiwan business income tax because of the complexity of the exitng tax regulations.

中華電信MOD是台灣目前最具規模的互動電視(IPTV)平台，全台已有68萬用戶，除了提供影片隨選（Video on demad）的服務之外，也積極發展其他類型的加值服務，本研究以中華電信MOD之「心靈開運網」算命服務為例，從中探討該服務使用族群的「使用動機」、「服務品質」、「顧客滿意度」、「顧客忠誠度」之間的相互關係，並研究使用動機與服務品質等因子中，何者影響使用族群的滿意度？希望這樣的研究結果日後可提供其他互動電視加值服務開發廠商參考。 本研究經量化研究的統計分析方法與質化研究的深度訪談法，對中華電信MOD加值服務「心靈開運網」算命服務使用族群發放電視問卷，以分析用戶的基本資料與使用行為，同時輔以深度訪談，綜合用戶調查資料、同業建議、MOD平台經營者等各方看法，對本算命服務發現與建議如下： 一.每個年齡層對算命內容的需求有明顯差異，可根據用戶常算的算命分類紀錄，提供客製化的首頁，以方便用戶選擇。 二.從用戶的算命記錄可看出用戶目前的需求，可以針對用戶的需求尋找異業結盟或廣告交換，如理財、婚顧、養生、交友等服務，以提高用戶滿意度。 三.人口統計變項(性別、年齡、教育、職業、收入)對於中華電信MOD加值服務「心靈開運網」之使用動機、服務品質、忠誠度、滿意度，除了學歷之外，並無顯著差異，可能表示不同人口統計變項，對於算命的喜好差異不大。 四.服務品質與滿意度的關連性，較使用動機與滿意度的關連性強，服務品質愈好，滿意度愈高。 五.服務品質對滿意度的影響很大，其中產品可靠度，也就是算命的準確度，將影響整個服務品質構面給用戶的感覺。 六.本算命服務對於個人隱私愈保護，用戶的再度使用意願會愈高，同時算命內容若讓用戶感覺能趨吉避凶，感覺安心，推薦給他人的機會就愈高。 關鍵詞：互動電視、IPTV、MOD、加值服務、心靈開運網、使用動機、資訊來源、服務品質、滿意度、忠誠度、電視問卷 / Abstract Chunghwa Telecom MOD is the most popular IPTV provider in Taiwan, which now has around 680,000 subscribers. In addition to providing video on demand services, Chunghwa Telecom MOD is also aggressively expanding other value-added-services (VAS). Using Chunghwa Telecom MOD's "Superfate" service as an example, this study tried to examine the relationships between “usage motivation”, “service quality”, “customer satisfaction”, and “customer loyalty”. Furthermore, we tried to investigate which of the following factors (e.g., usage motivation and service quality) has the greatest impact on “customer satisfaction”. We hope that the research outcome could provide some directions for other VAS developers of IPTV industry. Using both quantitative statistical analysis and qualitative in-depth interviews. We extensively surveyed different consumer groups of Chunghwa Telecom MOD's "Superfate" service in order to understand consumer profile and user behavior. At the same time, we also conducted in-depth interviews Based upon research outcomes from consumer surveys and key industry players interviews, we provide several recommendations to the "Superfate" service as follow: 1.Different age groups have different demands on fortune telling content. To make this service more user-friendly, we should customize the front page according to the record of the customers' most-frequently-visit fortune-telling categories. 2.Based on the usage records of each user, we can easily identify the associated services each customer might need. We can effectively increase customer satisfaction level by forming strategic alliance with other value-added-services, e.g. personal finance, match-making, wedding-planning, and health care related services. 3.Demographic variables (e.g., age, gender, occupation, and income) do not have a significantly different impact on usage motivation, service quality, customer loyalty, and satisfaction. Educational level is the exception. Our results imply that demographic differences do not significantly influence customers' preference on fortune-telling. 4.Service quality has a stronger influence on satisfaction level than usage motivation. The better the service quality, the more satisfied the users are. 5.Service quality has a strong influence on the level of customer satisfaction. Moreover, the reliability of the service, or the accuracy of the fortune-telling result, can greatly impact customers' perception of service quality. 6.Users are more willing to reuse this service when they feel their privacy is protected. Meanwhile, the user is more willing to recommend this service to others when they feel the fortune-telling results could help them approach the positive luck and avoid the negative fate. Keywords：Multimedia On Demand(MOD)、IPTV、value-added-services、Superfate、usage motivation、service quality、customer satisfaction、customer loyalty、TV questionnaire survey

台北市自民國72年起，公佈實施土地使用分區管制規則以來，至今已十幾年，但對於住宅區之環境品質並無明顯改善，反而突顯實施土地使用分區之分組及允許使用組別的問題，究其原因，是法規制定太偏於混合使用及允許使用組別太多。尤其附條件允許組別更為嚴重，幾乎與商業區差不多，而其中產生一些行業別與住宅不相容的情形。 有鑑於此，本研究乃期望透過混合使用相關研究回顧遴選出適當之評估指標項目，再收集專家學者對評估指標之意見，進行修正所遴選之評估指標，作為混合使用環境品質之評估基礎。在其中發現混合使用評估指標相對權重以「守望相助與警衛」權重最大、其次是「購物方便性」、第三為「餐飲方便性」。而「垃圾收集」與「污水排放問題」之小指標相對權重較小。由此不難理解，在專家的觀念裡混合使用之居住環境需以居住安全性之「守望相助與警衛」為第一考量，然後才能考慮混合使用生活之便利性。 由以上所建構之評估指標，經收集居民的意見與專家之賦予權重之後，經整理計算後，所得到評估指數正負得知，混合使用環境品質評估指標中以「寧便居住環境」、「公共安全」之指數呈現正值，而「環境污染公害」為負值，將其大指標之指數加總，發現總值為正數，得知混合使用之居住環境可能是好處多於壞處。 得知評估指標之指數大小之後，筆者再建立相容性行業別操作方式，進行計算行業別之評估指數大小，並建立數學模式，發現行業別之指數總和越大，代表居民與專家愈能接受該行業。負面值越大表示排斥性越大。同時可理解相容性越高之行業對環境影響越少，且對生活機能幫助越大。進而可透過行業別之排序，依混合使用環境品質需求，再訂定不同混合標準，以塑造不同等級之居住環境。 另在新、舊地區之實證過程中得知；混合使用的行業會因道路寬度、區位而有不同混合比例，其中立體混合也與平面混合成正相關。而從實際新、舊地區之業種調查發現，在大安區之業種是屬於都市型，而在萬華區之業種是屬於鄰里型。 綜合言之；本研究透過相關理論回顧與分析，所建立住宅區土地混合使用之評估指標，作為相容性之行業別判斷依據。在其中發現行業別之相容性，可依本研究所擬之評估指標判斷業別對居住環境的影響情形，同時可透指數分析再訂定業種相容性標準，而進行衡量評估指標與行業別之相關性計算。尤其在行業別設立時，將可能對住宅使用產生正面或負面影響情形，以指標的方式表達；如行業別是否產生噪音振動、垃圾處理方式、停車問題、空氣污染..等等問題，儘可能再設有評估標準。待相容性行業別執行一段時間後，依執行情形來修正評估標準，以利後續土地混合使用業種相容性之參考。 / Since the announcement and execution of the Zoning Act of Taipei Metropolitan in 1983, there is no obvious improvement on the living quality in the residential areas. Conversely, there are some issues on the usage classification and permitted usage categories. After further research, it’s found that the Zoning Act biased on the mixed-use, which permitted too much usage in one category. The most serious one was the permitted usage in its appendix, which made the usage of residential area almost the same as the commercial area. After researching on the related documents on mixed-use, the study emerged the appropriate evaluation indicators. Then collecting the experts’ comments, the study modified evaluation indicators accordingly, which formed the bases of environmental evaluation of mixed-use. In between, the relative importance of top three indicators was ranked as “residents’ mutual help and guard”, “shopping convenience” and “dinning convenience”. Both “trash collection” and “waste water manipulation” were less concerned. It understandable that in experts’ concepts, the residential safety was the first consideration then the living convenience. Based on the above evaluation indicators and collected comments from the residents and experts, the study came out the positive and negative values of evaluation indicators. The “quiescence and convenience of living environment” and “public safety” were positive value but “environmental pollution” was negative value. Summing up the big indicators, the value was positive which meant people possibly evaluated highly on the mixed-use in the residential environment. Understanding the importance of indicators, the study rebuilt the operation model for compatible businesses, which calculated the values of business evaluation indicators and built mathematical model. Then the study found out that the greater positive values of summed up indicators, the more representative residents and experts accepted the business. The greater the negative value, the more exclusivity represented. More compatible businesses would less impact the environment but enhance the living functionality. Ranking the business sequences according to the needs of environmental quality in mixed-use, we could build up different grades of living environments by setting up different mixed-use standards. It was proven from the study on the new and old residential areas that the mixed-use ratio of businesses would be differed by the width of road and location in which vertical and horizontal mixed-use are positively related. From the field study, the businesses in Ta-An district belonged to the metropolitan type but those in Wan-Hua district belonged to the tithing type. In summary, the study went through the review and analysis of related thesis then built the evaluation indicators for mixed-use in residential area, which in turn were the bases to identify the businesses compatibility. Utilizing the evaluation indicators, we could identify the business compatibility and its impact on the living environment. Simultaneously, through indicator analysis, new business compatibility could be redefined and evaluate the relationship between evaluation indicators and business relativity. Especially for the business category, which would heavily impact the environment, the indicators could be identified as, e.g., voice and vibration pollution, trash manipulation, parking issue, air pollution...which needed more evaluation standards. After some time of execution, the results could be used to modify the evaluation standard, which would be the reference for the succeeding study of land mixed-use.