人口高齡化是一個社會問題以及商機。 日本比中國更早面對這個問題，所以在長期照護領域累積了豐富的經驗。 本論文藉由分析兩家日本長照公司商業模式的關鍵資訊（例如：提供的服務、客戶分群、營運點和特性）說明政策對日本長照公司如何在中國和日本營運的影響。 因為長期照護服務往往基於政府政策而設計， 本論文先介紹日本和中國的政策， 然後研究這兩家─ Nichii Gakkan和長壽控股作為個案公司。 這項研究結果將有助於致力進軍中國市場並需要計劃營運策略和服務內容的日本長照公司。 / Growing aging population is one social issue to face as well as business opportunities. Japan has faced the issue much earlier than China, and thus has accumulated expertise in long-term-care services fields. This thesis answers questions governmental policies effect on firms operation and on how Japanese LTC companies operate in China and Japan, by providing key information on their business models (e.g., services offered, customer segments, locations of operation, and operational characteristics). Since long-term care (LTC) services tend to be designed based on governmental policies and definitions, the thesis fist introduces policies in japan and China. It then investigates Nichii Gakkan and Long Life Holdings as case companies. This research findings would be useful for other Japanese LTC companies which aim to enter Chinese market and need to plan strategies and design service offerings.

台灣壽險業近年來面對利差損、國內低利環境，與國內長天期投資工具不足的窘境，因而保險法第146-4條修正後，壽險業者擴大持有國外投資部位。本研究以海外債券投資作為國外投資代理變數，探討海外債券投資與壽險公司之營運風險、經營績效的關係。採用2008年至2016年，共25家壽險公司不平衡追蹤資料，以OLS、Panel Data兩種統計方法作實證分析，再以金融海嘯到歐債危機的時間點，劃分成前期(2008年-2011年)、後期(2012年-2016年)作比較分析。 根據全期資料之分析：以線性模型來看，海外債券投資與營運風險為顯著負相關；和經營績效則是顯著正相關。若是非線性模型，海外債券投資與營運風險為U型相關，臨界點在18.83%。分期資料之分析則顯示：前期資料結果與全期資料一致。但後期資料的研究結果出現反轉，在線性模型下，海外債券投資與營運風險呈現顯著正相關，和經營績效則呈現顯著負相關；而非線性模型下，海外債券和營運風險的U型相關，臨界點下降至13.56%。 / In recent years, life insurers in Taiwan face the spread loss of interest rate, low interest rate environment and shortage of long-term instruments. Life insurers started to expand their foreign investments after the amendment of Article 146-4 of Insurance Act in 1992. This study aims to investigate the relations among overseas bonds investment, operational risk and business performance of life insurers. Data is composed of 25 life insurers from 2008 to 2016. With consideration of the global financial crisis and European debt crisis, this study then divides the data into two subsets (before and after the crises). The results shows that under the linear model there is a significant negative relation between overseas bonds and operational risk, but a significant positive relation between overseas bonds and business performance. Under non-linear model there is a significant U-shaped relationship between overseas bonds and operational risk, with the critical point at 18.83%. The results for the subset data before the crises (2008-2011) is consistent with the based on the whole data (2008-2016). However, the analysis for the subset data after the crises (2012-2016) display different result. Under the linear model, the relation between overseas bonds and operational risk is positive, but it is negative between overseas bonds and business performance. Additionally, the critical point of that U-shaped relationship between overseas bonds and operational risk under the non-linear model drops to 13.56%.

租稅協定不僅協調各國間稅收關係並妥善劃分課稅管轄權，進而降低企業全球化經營下所面臨的租稅課徵不確定性。然而國外文獻關於租稅協定對直接投資或海外關係企業活動之成效仍有諸多爭議，且國內仍未有利用長期性個體資料來檢視租稅協定效果的研究，因此本文以 2000 年至 2013年台灣上市公司之海外關係企業的財務資料進行分析。另外，因近年各國日益重視反避稅措施與跨國間稅收的徵管合作，故本文也進一步探討利益限制條款和資訊交換的嚴謹程度對於海外關係企業營運活動之影響。 本文建構三個固定效果模型來分析不平衡追蹤資料，其中模型一分析租稅協定對於海外關係企業營運活動的影響，而模型二檢視利益限制條款是否為其中的重要因素，模型三則分析資訊交換條款的嚴格程度是否影響海外關係企業的營運規模。實證結果顯示不論是租稅協定本身、利益限制或是資訊交換皆為影響台灣上市公司海外關係企業營運活動之重要關鍵。租稅協定的生效不僅造成海外關係企業的銷售額下降，並隨著資訊交換規範越嚴格，其下降的幅度越大。最後，在細分不同產業的條件下，得歸納出租稅協定帶來的效果並不一致之結論。

台灣電影產業曾經在華人世界舉足輕重，如今在好萊塢商業電影大舉入侵後，已是夕陽餘暉。激烈的市場競爭與新科技的出現，使得電影產業價值鏈重塑，並造成交易形式與交易機制的改變。台灣影片雖然在藝術成就上時有斬獲，但以產業觀點，卻在全球影視市場上無足輕重。回顧過去的研究，大多數集中在電影歷史、類型、社會議題和創作程序等面向，但關於產業本身的管理議題卻付之闕如。為深入探討電影產業的交易平台與網路社群，本研究以全球電影產業中的五項影視市場展為觀察對象，分別為美國電影市場展、坎城影展暨市場展、米蘭電影市場展、釜山國際影展暨釜山電影推廣展以及國際電視與傳播市場展（MIPTV/MIPCOM）。研究發現，坎城影展暨市場展的營運模式最佳，而社群機制與網路治理的建立與維繫、跨產業資訊的整合力、全球宣傳平台、資訊服務與商展規劃同步經營以及政府支持皆為成功經營之基本條件。

自1988年開始中華民國政府推動「整廠輸出推動輔導」專案至今，針對台灣整廠輸出產業之輔導創造中小型整廠輸出之商機逐年增加。 為因應產業外移所造成產業空洞化之危機，除政府極積推動之「企業營運總部」政策外，輔導廠商進行產業轉型，以填補台商製造業全球佈局所造成的產業空洞，即更具有積極開創之意義。鑑於二十一世紀本是強調創新，以「知識服務」為競爭核心的時代，「知識」己成為生產力提昇與經濟成長的主要驅動力，故台灣產業之轉型，即無法忽視此種以知識資本為主要生產要素，透過持續不斷的創新，並善用資訊科技力量以提昇產品附加價值之「知識經濟」型態之影響。 而以往台灣之產業政策一向集中於製造業，並未重視服務業之發展，因之，政府於輔導廠商產業轉型時，即順應知識經濟時代之潮流，妥善利用台灣是世界重要的資本輸出國、台商海外資產總值名列前茅、台商擁有全球接單、各地製造的運籌能力等優越條件，以發展「高附加價值」的「知識型」服務業為重點。 鑑於「整廠設備輸出」的概念即為發展「高附加價值」的「知識型製造業」。其牽涉眾多環節及技術，個別廠商多無法獨立克服，故為企業之整廠輸出行為提供整體解決方案之整廠輸出技術服務業，因具有以專門知識為基礎，提供「高附加價」的「知識型」服務之特性，應值得政府部門重視。此外，倘業者能將其技術服務(不以傳統之機器設備整廠輸出技術服務為限，尚可包括工程技術服務業(Engineering Service Industry)、農業技術服務業(Agricultural Service Industry)，予以整體包裝，賦予品牌，並將其以整體國際行銷之技術服務商品型態對外輸出，應亦屬「整廠輸出」之一環(按傳統意義所稱之「整廠輸出」向以機器設備之硬體為主，以技術服務之軟體為輔，而技術服務之整廠輸出，係以技術服務為核心，而以硬體之機器設備為輔)，是值得政府部門重視。 按整廠設備輸出係一項整合性的產業活動，需要整合工程顧問、工程設計、進出口貿易、機械設備製造供應、技術服務、營建工程、市場行銷、融資服務等多面向之工作項目及問題，且不論企業之整廠輸出活動，對企業之整廠輸出行為提供整體國際行銷之整廠輸出技術服務業，或以技術服務為商品之技術服務型整廠輸出業，均與整廠設備輸出之產業活動相關。 準此，本研究擬以「整廠輸出」之產業活動現況為基礎，探討企業之整廠輸出活動，整廠輸出技術服務業，或以技術服務為商品之技術服務型整廠輸出之經營現況，及整廠輸出業者在大陸地區之營運情況及目前所遇到之事實或法令之障礙、期望中華民國政府可以提供之扶助獎勵措施等等事項，進行瞭解並提出檢討，以期對未來整廠設備輸出產業之發展策略，提供參考之興革建議，並做為中華民國政府主管機關推動「整廠輸出輔導專案計畫」之佐證。 / The Current Analysis and Future Strategies on Taiwan’s Turnkey-plant Export Industry Taiwan government has promoted and assisted “Turnkey-plant Export” project for the island’s small- and medium-scale enterprises since 1988. Since then, this assistance has created many turnkey-plant-export opportunities for small- and medium-scale enterprises. In addition, these opportunities have also increased year by year. In order to cut down production costs, many Taiwan manufacturers have moved their plants overseas, and some of the industries are empties around the island. Therefore, Taiwan government has promoted the policy of “enterprise’ operating centers”, and has assisted manufacturers to transfer their traditional industries to high-tech ones. This could cover the empties after Taiwan manufacturers’ global manufacturing policy. The 21 Century emphasizes innovation, and core competition is based on knowledge services. Knowledge has become the driving force for upgrading productivity and economic growth. Taiwan’s enterprises can’t neglect knowledge capital is the major factor for manufacturing and production. Through continuous innovation and the use of information technologies to upgrade the value added products. This is knowledge economy. Previously, Taiwan’s industry policy has centered on manufacturing, and hasn’t emphasized on the development of service industries. Therefore, when government assists manufacturing industries to transfer their lines, must follow the trend of knowledge economy. Taiwan is one among the world’s capital-export countries. Taiwan enterprises’ offshore production values have ranked the top. In addition, they accept purchase orders around the world, and have global manufacturing sites. These are the important factors to develop high-value added and knowledge-type service industries. The turnkey-plant-export concept is to develop high-value-added and knowledge-type manufacturing. This export provides the total solution, and is technology service business. It needs special knowledge for the base to provide high-value-added and knowledge-type technologies for the character of service business. The government should aware the importance of these knowledge and technology. In addition to traditional technology serviced for the traditional turnkey-plant exports, if enterprises could add more and advanced technology services such as engineering service industry and agricultural service industry. Enterprises could have turkey-plant exports as a package and a brand name and using international marketing and sales for the exports. This will be the new turnkey-plant export. The traditional turnkey-plant exports are focus on the exports of hardware (production equipment), and the technology services are the minor. On the other hand, the government should aware that. the technology-service turnkey-plant exports are focus on technology services, and production equipment is the second. The turnkey-plant exports are integrated industry. It should integrate engineering consultations and designs, import and export trading, equipment and facilities manufacturing and supply, technology services, construction engineering, marketing and sales, financial loans. The turnkey-plant exports, international marketing and sales as well as technology services, or based on technology services for turnkey-plant exports are related to turnkey-plant exports. Therefore, this research will base on the turnkey-plant-export industry to discuss enterprises’ turnkey-plant exports; the turnkey-plant exports technology services; the activities of based on technology services for turnkey-plant exports; and turnkey-plant-export enterprises’ activities in mainland China and law and other barriers there. The expected assistances and encourages from the government to proceed understanding and discussion. Hope this research will provide suggestions for the reference for the strategy development for future turnkey-plant exports. In addition, this could for the reference for the government to promote “turnkey-plant exports special plan.”

多式運送所生之種種法律問題，其複雜程度往往不下於單式運送所面臨者，然而，與單式運送相較，多式運送之國際統一立法運動之命運卻未免多舛，舉例而言，針對多式運送所制定之1980年公約，即使係經過冗長之討論及折衝後始通過，但是望穿秋水仍等不到生效的到來，而多式運送統一國際規範之需求，在現代運送貨櫃化以及第三方物流興起之推波助瀾下，仍不斷地節節升高。 在這樣的大環境氛圍下，使得工作小組於UNCITRAL草案之討論過程中，不得不面對此一現實：大多數之海上貨物運送多係戶對戶運送，而戶對戶運送，又多以多式運送為之。因此，就UNCITRAL草案之適用範圍是否擴張至包括戶對戶運送，而其利弊得失為何，與會者就此紛紛各抒己見，表達自己之看法，工作小組最後乃決定：UNCITRAL草案應適用於涉及海上運送之戶對戶運送。 工作小組此一決定，事實上對於多式運送國際統一規範之實現，可說是邁出了一大步，但此結果，可說是「無心差柳柳成蔭」，蓋UNCITRAL草案之定位本旨，係在取代海牙、海牙威士比規則，成為一個全新之海上貨物運送公約，但工作小組決定將草案適用範圍擴張至戶對戶運送之結果，使得UNCITRAL草案對於絕大多數之多式運送亦將有所規範，因此，稱UNCITRAL草案為多式運送之新統一規範，亦不為過。當然，UNCITRAL草案本質上既係一海上貨物運送公約，則受草案規範之多式運送，亦必須有一部運送途程為海上運送，方符合UNCITRAL草案第1條規定之運送契約定義。 涉及海上運送之多式運送既有UNCITRAL草案之適用，此時MTO亦被視為運送人，而應負擔UNCITRAL草案中運送人之注意義務、賠償責任及舉證責任等；而UNCITRAL草案為解決與其他國際公約之衝突問題，採行了「最低限度網狀責任制」，但是，該最低限度網狀責任制卻抹煞了需要多式運送國際統一規範之根本理由：為多式運送法律關係帶來確定性。UNCITRAL草案不但未達成該目標，反而進一步導致多式運送法律關係趨於不穩定且無法預測，也因此，UNCITRAL草案就對多式運送之規範而言，仍有值得改進之處。

所有權結構、支付制度與競爭係影響醫院績效之關鍵因子，本研究援用相關文獻之發現，推論出三項因素對醫院績效之關係，並以我國獨特之總額預算制度為研究對象，蒐集、串連與合併不同來源之資料，實證檢視衝量競爭與所有權結構對醫院營運績效與醫療品質之聯合效果。 台灣於民國91年7月實施醫院總額預算制度後，浮動點值制度之設計為醫院間引入了衝量競爭(即虛假價格競爭)，而結算後之點值則係反映出醫院間衝量競爭後之結果，醫院除了需面對支付點值所致之財務衝擊外，尚須面對自全民健保實行後，備受醫院詬病之核減制度之衝擊，因此，本文首先嘗試估算醫院受到核減與支付點值所致之財務衝擊程度。無論是國外或國內之研究，對於不同所有權結構醫院之績效表現是否有差異性，一直無法獲得一致性之結論，除了納入營運效率之績效指標外，本研究亦採用疾病別與醫院層級別之醫療品質指標來檢視不同所有權結構醫院之績效表現。更以考量核減與支付點值所致之財務衝擊程度，取代目前文獻僅以總額前、後之二元變數，評估財務衝擊程度對營運效率、醫療品質與財務績效之影響。最後，則是檢視總額預算制度下，醫院受到之財務衝擊度是否會縮小不同所有權結構醫院之營運效率與醫療品質表現之差距。 實證研究發現，不同所有權結構醫院之營運效率並未有顯著差異，但不同所有權結構醫院在某些疾病別品質指標(子宮肌瘤切除手術之住院超過7日機率與再入院率)與醫院層級品質指標(院內感染率與淨死亡率)表現上則有差異性；且公立或非營利醫院受到核減與支付點值之財務衝擊高於私立醫院，因此不同所有權結構醫院之行為與績效存有某些差異性。台灣的醫院在總額預算制度下，若受到之財務衝擊程度愈大，其營運效率會變差、醫療品質也受到負面之影響、財團法人醫院之醫務利益率與稅後淨利率也會降低，但現金流量比則會增加，故財務衝擊愈大，醫院之績效愈低。若同時考量財務衝擊度對不同所有權結構醫院之營運效率與醫療品質之聯合效果後，可發現財務衝擊雖然不會縮小公立(或非營利)醫院與私立醫院營運效率之差距，卻縮小公立(或非營利)醫院與私立醫院醫療品質之差距，故以台灣資料可部分支持「不同所有權結構醫院績效差距縮小之因素係競爭力量之崛起」之論點。 / Hospital ownership, payment system and competition are all key drivers to influence hospital performance. This research infer and depict the association of these three drivers from the related literature and empirically examined the effects of fictitious price competition due to the floating point-value system and ownership on hospital operational performance and quality of care by combing and merging different sources of data. Deduction rate of claim and the floating point-value system are the two controversial debates to the payment system. I attempt to estimate hospital financial pressures as precipitated by deduction rate of claim and floating point-value system. To investigate whether for-profit, not-for-profit, and government hospitals differ in operating performance and quality of care, five diagnose-level and two hospital-level quality indicators are selected. Different from prior research, the financial pressure is captured by hospital data instead of a binary variable (pre and post global budget) and I examine the effect of financial pressure on hospital operational efficiency, quality of care and financial performance. Finally, we test whether differences in operational efficiency and quality care among hospitals with different ownership forms will mitigate or narrow, as hospital financial pressure increases. The results show that for-profit, not-for-profit and government hospitals are far more alike than different in operational efficiency, but ownership affects not only the rate of readmission and the rate of the length of stay larger than 7 days of uterine myomectomy, but also the hospital-level quality indicators: the rate of nosocomial infection and hospital mortality rate. I also find higher financial pressure incurred at government or not-for-profit hospitals than for-profits hospitals. Given my findings, we conclude that hospital ownership status affect performance in terms of quality of care and financial pressure from rate of deduction and float point-value system. The study shows that financial pressure adversely affects operational efficiency and quality of care. As not-for proprietary hospital financial pressure increases, the profit margin and net profit ratio will decrease, but the cash flow ratio will increase. Nonetheless, deduction rate of claim and global budget has a negative impact on hospital performance. This research further considers the joint effect of financial pressure on difference between quality of care and efficiency of for-profit hospitals and the other two types. My results indicate that hospital financial pressure mitigates the difference of quality of care between for-profit hospital and not-for profit (or government) hospitals, but does not narrow the difference in quality of care between for-profit hospital and not-for profit (or government) hospitals. This finding partly supports that increased competition should force not-for-profit (or governmental) hospitals to be increasingly similar to their for-profit counterparts.

台灣有超過2,000家在營業中的旅行社，營運規模由3到5個員工到數千人員工，由極輕量化的公司營運一直到大型營運的公司皆存在旅遊產業中。 本研究個案試著運用幾種企業管理常用的理論模組，讓閱讀本文的人士能夠清楚地了解，如何在適當的時機做對的決策，以擴大營運規模。 以本個案的綜合旅行社為例，年間服務出境旅客超過20萬人次，在過去七年間，員工人數成長約2.5倍，業績成長約3倍，並且上興櫃成功；除了公司內部作業平台的改善及優化之外，本個案要闡明的是，在快速變遷的環境中，如何掌握機會，做好決策，並落實執行的過程。期望能提供有效的資訊給有意將公司大型化的同業參考，並也藉由個案檢視公司成長的決策過程，由累積公司成長的經驗中建立有效、穩定的公司決策模式。讓個案中的公司與有興趣閱讀的人員可以從文中獲得知識的累積與經營事業的啟發。

在我創業過程中，從1999年開始參與網站經營開始，從原本的懵懂無知，到逐漸吸收網站經營知識，可以發現台灣電子商務發展逐漸成熟，從原本的各種創新模式常是嘗試，到實體企業延伸到電子商務發展，各種類型的電子商務網站發展，似乎有著某種規則及邏輯。 而我非常幸運地，參與夠長的時程來觀察個案中電子商務網站的發展，同時由於工作經歷，也有機會看到其他數個電子商務網站的發展歷程。有幸可以歸納出電子商務網站營運的類型，以及相對應的各種探討。台灣電子商務的研究當然非常多，但我發現實務界欠缺一個全面性觀點、分析架構及模型，來解釋說明不同網站營運類型的發展。 該用哪些觀點來看電子商務網站不同的營運類型發展？是哪些因素、哪些關鍵原因讓不同的網站朝向不同營運類型發展；又是哪些重要的原因讓不同網站最後採取不同的發展策略。這篇論文首先在第一章提出研究動機與背景、介紹研究目的與研究方法。第二章首先整理了關於電子商務過往文獻關於網站分類的各種基礎及因素，同時也討論電子商網站營運的模式，最後提出包含三大面向：虛實整合、商品範疇、運作彈性等，來進行關於電子商務網站營運類型的分類要素整理。 第三章則針對台灣電子商務網站的現況進行分析，針對部分評估因素進行探討，並且提出台灣電子商務網站經營的困境。第四章則深入訪談三個案網站，從各層面各觀點來剖析三個案網站的營運內容，並深入研究不同類型網站的營運模式。最後第五章則提出本研究觀察歸納後，關於網站營運類型的結論及分析，提出完整的不同網站在發展過程，不同營運類型的發展軌跡參考。並透過本研究大膽完整的紀錄，可提供理論研究或是實務運用上的參考。

隨著高分子材料工業的快速發展，塑膠材料被廣泛地應用在日常生活中各個不同的領域，而提供塑膠材料加工製品所需設備的塑膠機械產業的地位就日益重要。在我國國內的塑膠機械產業的年產值已經超過400億，而且在外銷的比例上更高達八成以上，是僅次於工具機的第二大機械類產業；然而由於經濟全球化的發展，以及中國大陸等新興國家崛起的衝擊，使得國內的塑膠機械產業受到嚴重影響而呈現外移的現象。 在這個動盪劇烈的年代，企業將無法再滿足於現狀的象牙塔之中，而是必須不斷的藉由創新開發增加企業的能量，建立企業產品的差異化，將創意轉化為滿足顧客需求的客製化實體價值，來提升企業自我的競爭優勢；是以在做個案公司策略研究時，依據企業所處的的產業外部環境與企業本身所具有的條件，然後探討其策營運略形成與所產生的策略效果。 本研究最後係以策略六大構面理論作為策略分析的結論，對於採取有別於計畫性量產的塑膠機械產業業者，而以客製化為營運模式的代表性業者，以進行深度訪談的研究方法，來進行個案企業的策略研究；在面臨越來越激烈的國際競爭環境中，對於未來的環境發展動向的掌握，企圖透過對於個案企業的營運策略的研究，匯聚個案公司過往的營運經驗，提供相關產業業者參考方案，共同開創新的市場利基，以真正提升我國國內塑膠機械產業在國際上的競爭優勢，也為產業業者的永續發展奠定穩固的基石。 / As the polymer materials industry's rapid growth, plastic materials are widely used in daily life in many different areas, and provides plastic materials processing products required equipment for plastic machinery industry increasingly important role. The plastic machinery industry's annual output of more than 400 million, and in the export ratio is as high as 80%, is only next to the machine tools - the second largest of the general mechanical engineering industry; However, because of the development of economic globalization, and the Mainland China, and so the impact of the rise of emerging countries, makes plastic machinery industry severely affected and move out. In this turbulent rapid, enterprises will no longer be able to meet with the status quo of ivory, Instead, the enterprises must continuously by innovation development increase energy, set up an enterprise product differentiation, creativity to meet customer demand for customized orders entity value, to enhance the competitive advantage of corporate self; In the case of the company policy of doing, according to the enterprise's external environment of industrial and enterprise itself has a condition, and then examine its strategy of trading on the formation and the resulting policy effects. This last line to policy six dimensions theory as policy analysis of the case, for taking different from planned volume production of the plastic machinery industry firms, and to customized to operating mode of representation firms, by depth interviews of research methods, to conduct research on enterprise policy cases; in the face of increasingly fierce international competition environment, for the future development of the environment, using for cases of operation of the enterprise strategy, will bring together the cases previously operating experience, provide relevant industry operators reference scenario, common around the world to market niche, to really improve the domestic plastic machinery industry in the world of competitive advantage, as well as industrial companies in the sustainable development lay the cornerstone.