近年來資通訊科技與網路帶動了電子商務之發展，網路商店如雨後春筍般的成立，許多具有實體通路的企業，亦紛紛投入網路市場建立網路商店以分食網路市場利潤，成為所謂的「虛實整合」企業。而成功的虛實整合企業不僅需要虛實通路間的相互合作以擴增市場，同時也得克服兩通路間可能因業績而產生自相競食的狀況。由此可知虛實通路間存在既競爭又合作的複雜關係。 因此本研究藉由競合策略的觀點，來探討具實體通路的企業經營虛擬通路的過程以及其虛實通路間的競合關係。研究方法上採取質性的個案研究方式，並以特力集團做為深入的個案研究對象。期望研究成果同時帶來實務上與學術上的貢獻。 本研究所得到的結論如下： 1.企業在已有實體通路下經營虛擬通路時，會將虛擬通路部門定位為行銷平台，並採取「網站接單，但實體出貨」的營運方式，同時也會透過品牌、商品品項、品質及價格等方面的統一來避免消費者的混淆。 2. 企業的虛擬通路部門面對實體通路部門時，會透過換位思考的方式運用利誘和施壓之策略，且同時搭配篩選實體合作店與分配訂單的配套措施，使實體通路部門在競爭下與之合作。 3. 企業的虛擬通路部門面對實體通路部門時，打破營運框架引導網站顧客至實體通路消費，並結合自身的核心優勢吸引更多顧客前往網站瀏覽、下單，以提升其營運業績。 / In recent years, Internet brought along the growth of electronic commerce; Internet shops sprung up like mushrooms, and many companies with physical distribution channels one after another have also invested into online marketing to create Internet shops and to share Internet market profits, becoming so-called “click-and-mortar” business. However, for expanding the market successful “click-and-mortar” businesses not only the enterprises need to ensure mutual cooperation between virtual and physical channels, but at the same time also have to overcome mutual cannibalization of the two types of channels. Thus, it can be seen that there exist both cooperation and competition between virtual and physical channels. The study aims to investigate the operations of virtual channels in the enterprises of “click-and-mortar” with existing physical channels. We will analyze “co-opetition” relations between virtual and physical channels by modifying the framework of game theory’s five elements for the situation of co-opetition. Then, we select corporate group Test Rite International Co., Ltd. for our case study subject and use in-depth interview so major approach for the study. We hope the research results bring both academic and practical contributions. The study will examine research problems from three perspectives. Firstly, how does the company position and manage virtual channels under already with established physical channels. Secondly, how does the department of virtual channels cooperate with the department of physical channels for using its resources? Thirdly, how does the department of virtual channels compete with the department of physical channels? Through the case study in our research, we conclude: (1) The enterprise with established physical channels, positions the department of virtual channels as the platform for distribution and performs the operation mode “take orders by website, deliver products through physical channel”, and avoids confusing customers by unification of brands, product items, quality, and price.(2) When working with the department of physical channels, the department of virtual channels develops inducement and suppression strategy by “putting itself in other’s place” thinking pattern. It makes the department of physical channels cooperate under competition by adjusting measures for choosing cooperation with physical channel stores and distribution of orders. (3) By the special strategies, such as attracting customers to visit virtual channels, the department of virtual channels breaks down the operating framework by combining its own advantages, and wins over more customers to visit the webpage for browsing and ordering, by this increasing the operating performance.

隨著科技進步，支付工具越來越多元化，第三方支付在中美已發展成熟。面對第三方支付平台的崛起，並由主管機關主導開放非銀行業辦理代收代付及儲值業務。本研究以文獻分析法及制度比較法，從台灣金融業者的角度比較第三方支付中信託及履約保證機制所產生的影響，發現信託較履約保證機制為佳；而就制度而言，我國對第三方支付平台儲值款項在消費者權益保障最為嚴謹。銀行在承擔第三方支付業者倒閉風險的同時，亦可選擇自行發展第三方支付業務。 由於國內線上交易市場競爭激烈，為活絡網購市場，網購業者以引進中國網友至台灣網路特約商店消費為目標。本研究分析我國發展跨境代收轉付金流服務之方向，並以玉山銀行為案例，認為在國際第三方支付市場上，以合作取代競爭是值得採行的策略。同時結合台灣優質廠商，應是台灣未來金融業者與第三方支付業者可搶進的利基。 再者，第三方支付產業市場競爭激烈，與金融業產生競爭關係，尤其第三方支付平台所提供理財與放款服務十分具有市場競爭力。但是基於法規要求及各項互補產生的附加價值，產生合作關係，金融業者應審慎選擇與第三方支付業者競爭或合作。根據本研究調查目前我國銀行與第三方支付業者競爭或合作概況，同樣發現為競合關係。 最後，為提升金融業之競爭力，建議應強化電子商務技術能力，善用目前據點優勢，重視客戶反饋及增加創新服務，並積極爭取具有綜效之異業結盟，以爭取賽局有利條件。另建議主管機關為進一步保障消費者，短期宜修改《電子支付機構管理條例》相關子法，中長期宜研擬修改《信託法》。為解決跨境交易監理及課稅問題，則可利用跨境支付管理業務。 / As technology advances, payment systems grow diversity. Third-party payment has matured in China and USA. Facing the rise of third-party payment platform, and opening lead by the authority, what stategies should Taiwan's financial industry choose? The research has analyzed and compared Trust with Escrow in third-party payment, and found that Trust is a better way. As far as legal system is concerned, Taiwan values most on consumer protection. Since banks bear the risk of third-party payment company bankruptcy, they can also choose to develop their own third-party payment services. Due to fierce competition in the domestic online market, online shopping companies dedicate to attract Internet users in China. The research has illustrated the development of cross-border payment managing service, and taken E. Sun Bank as an example. The research explored that financial institution and third-party payment company should cooperate rather than competite in the international market. Combined with high-quality manufacturers, Taiwan's financial institutions and the third-party payment companies could get more profit. In addition, third-party payment industry is a highly competitive market, resulting in a competitive relationship with the financial industry . In particular, financial managing and loan services provided by third-party payment are very attractive. However, financial institutions and the third-party payment companies are forced to cooperate because of regulatory requirements and the value added by complement. Financial institutions should evalute carefully. According to the result of present study, it is co-opetition in this relationship. To enhance the competitiveness, the research suggests that financial institutions strengthen the ability of e-commerce technology, make good use of the advantages of the branches, pay attention to customer feedback, establish innovative services, and actively seek alliance which makes synergy. On the other hand, the research recommend authority amend law. In order to supervise cross-border transactions and taxation, authority could use cross-border payments managing service.

當管理策略的發展開始從既有的「純競爭策略」，逐漸轉變為一種陰陽相依、競合相倚的觀念時，這種「陰」與「陽」同時存在或交替出現的「競合策略」便成為管理學者爭相研究的焦點。然而，即使有關於競合的理論與研究不勝枚舉，但是能以知識為探討的立足點，來瞭解廠商間創新研發競合關係的研究並不多見。再者，過去有關區域創新或是產業聚落的研究，多半強調合作創新，顯少討論區域內的競爭。進一步而言，對於區域內廠商在創新研發方面同時「競合並存」的研究，特別是針對「競爭導向的合作」與「合作導向的競爭」兩種創新競合的情境下，廠商間的知識分享與知識保護的情形，更是付之闕如。因此，本研究的目的，即在回應這些文獻缺口，對於廠商在不同的創新研發「競合關係」情境下，其知識互動的實際作為，做一深入的探究。 本研究在研究方法上採用多重個案研究方法，以全球最著名的區域創新系統之一台灣中部地區的工具機群聚為主要的研究場域。在研究的過程中，以兩階段的深度訪談，針對中部地區的工具機暨零組件產業之競合關係進行瞭解，並找出兩個特殊的創新研發競合案例。進一步地，針對此兩案例中廠商的創新研發「競合關係」與知識互動的實際作為，做深入的比較與分析。 本研究經歸納彙整研究命題後，進一步得到以下結論： 一、第三方單位在區域內廠商之創新研發競合關係與知識互動中扮演重要的角色，包括中介協調、主動催生與管理計畫、技術移轉與檢測驗證等。 二、廠商在不同的「競合關係」情境下，會因營運範疇相似度的不同，而有不同的知識分享類型與交流管道。在營運範疇相似度高的情況下，會以基礎理論知識來進行分享，且以正式的討論會議為主要的知識交流管道；在營運範疇相似度度低的情況下，會以應用層面的技術知識進行分享，在知識交流的管道上不僅會有正式的討論會議，還會透過非正式的方式進行交流。 三、廠商在不同的創新研發「競合關係」情境下，會因未來競爭的可能性與營業秘密的考量，而採取不同的知識分享方式，包括選擇性分享、不願意分享以及主動進行分享等。 四、廠商在不同的創新研發「競合關係」情境下，儘管知識保護的緣由不同，都會以契約內的保密協議做為最主要的知識保護方式。 在學術研究方面，本研究不同於以往的文獻從「市場」或是「資源」的角度來探究「競合關係」，而是以創新研發中最根本的要素–「知識」，來探究創新研發的「競合關係」。其次，不僅瞭解到第三方單位是促成競爭廠商形成合作研發聯盟的重要推手，亦從廠商不同的競合情境下，其知識互動的作為，整理出「知識互動的影響因素」。因此，本研究在學術研究上做出以下的貢獻： 一、過往競合方面的研究，主要是以一般性的策略領域為主，本研究則特別針對廠商在「創新研發」上的「競合」行為來加以探討。 二、過往的競合理論對於市場與資源的定義不夠完整與明確，且認為市場與資源是分別影響競爭與合作的不同要素。本研究更細緻地以「知識」的層次來加以探討，發現「知識」對廠商間的競合行為有很大的影響；此外，知識層次的觀點亦會使市場與資源間的界限變得模糊。 三、過往的競合理論概括性地提出既競爭又合作的概念，本研究進一步地提供「競爭導向的合作」（競中帶合）與「合作導向的競爭」（合中帶競）兩種情境的實證研究結果。 四、過往的研究較少提出第三方單位在競合關係中扮演的角色，本研究藉由實證並提出區域內廠商在進行創新研發競合關係時，第三方單位的主要角色與重要性。 五、過往區域創新系統或產業群聚的研究以探討廠商間的合作為主，本研究再加入「競爭」的要素做為研究廠商創新研發「競合關係」的基礎。 整體而言，本研究將「競中帶合」與「合中帶競」做清楚的定義，進一步地以知識作為廠商進行創新研發競合的根本要素，並提出第三方單位的重要性。在實務上，提供知識互動的影響因素作為廠商進行競合與知識互動時的參考依據。 / Management strategy has gradually transformed from “pure competition” to the coexistence of competition and cooperation, also known as co-opetition, where “co-opetition strategy” has become a popular research focus for scholars who study management. Scholars, upon observing such trend where “peace” and “warfare”- or “yin” and “yang”- exists either at the same time or occurs alternatively, begin to add the “cooperative” element (yang) into the traditional concept of “competition” (yin). Although immense theories and researches on the concept of co-opetition exist, researches that attempt to reveal the co-opetition relationship in the realm of R&D and Innovation among firms from the standpoint of knowledge have been scarce. Regional Innovation Systems is a field full of cooperation and competition, yet past research mostly focused on cooperation and innovation instead of discussing the competition among firms in the region. That is, few researches focused on discussing the cooperation and competition coexisting at the same time in the realm of R&D and Innovation among firms. Moreover, researches that particularly discuss the situation of knowledge sharing and knowledge protection among firms from two R&D and Innovation co-opetition types of “Competition-dominated cooperation” and “Cooperation-dominated competition” relegate said situations to the category of things unknown. Therefore, this research aims to fill the gap in such literature by conducting deep explorations into knowledge interaction among firms in one region, particularly from two R&D and Innovation co-opetition types. This research adopts a multi-case study method while the main field of research focuses on one of the most renowned global Regional Innovation Systems: the machinery cluster in central Taiwan. During the process of the research, a two-stage, in-depth interview was conducted to understand the co-opetition relationship among the machine tool and component firms in the central Taiwan, and has identified two special case studies of R&D and Innovation co-operation. Furthermore, this research focus on the R&D and Innovation co-opetition relationship among firms and their practices of knowledge interaction in these two cases, and conducts in-depth comparisons and analysis. By conducting two-stage in-depth interviews, this study summarizes the research propositions and further obtains the following conclusions: 1.Third party plays an important role in R&D and innovation co-opetition knowledge interaction among firms in the same region, including the roles of intermediary coordination, taking the initiative to spawn and manage projects, and transferring, testing and verification of technology. 2.In different “co-opetition” types, the types of knowledge sharing and exchange channels among firms are different according to how similar they are in operational scope. In the case of high similarity in operational scope, basic and theoretical knowledge is shared, and formal meetings are the main channel of knowledge exchange. In the case of low similarity in operational scope, technical and applied knowledge is shared, and the channels of knowledge exchange do not only have formal meetings, but also communicate informally. 3.In different “R&D and innovation co-opetition” types, firms will take different approaches in sharing knowledge (either being selective, not willing, or actively sharing) due to future competition possibilities and trade secrets. 4.Firms differ in their reasons for knowledge protection in different “R&D and innovation co-opetition” types, but will mostly rely on confidential agreements within their contracts as the main measure for knowledge protection. While past academic research mostly explores "co-opetition relationship" from the perspective of "market" or "resource", this research explores R&D and innovation co-opetition with the most essential element, “knowledge”. Not only is it understood that third-party units are important promoters of competitive firms in forming R&D alliances, "the influencing factors of knowledge interaction" from the perspective of their knowledge interaction under different co-opetition types is concluded. Therefore, this research aims to produce the following contributions in the academic field: 1.Past co-opetition researches mostly focus on generic and strategical fields, this research focuses particularly on bahviors of “co-opetition in R&D and innovation” among firms. 2.Past co-opetition theories’ definitions on markets and resources are insufficient and imprecise, for they describe markets and resources as different factors that affect competition and cooperation. This research offers a finer exploration from the aspect of “knowledge”. This research finds that “knowledge” has an immense impact on co-opetition behaviors. In addition, the knowledge-level viewpoint further blurs the boundary between markets and resources. 3.Past co-opetition theories offered the generic concept of simultaneous competition and cooperation This research further provides empirical research results of two scenarios: "competition-dominated cooperation" and "cooperation-dominated competition". 4.Past researches seldom discuss the role that third parties play in co-opetition. This research states the importance of third parties in the firms’ “co-opetition relationships” through empirical evidence when it comes to R&D and innovation in the region. 5.Past researches of regional innovation systems or clusters primarily focus on cooperation between firms, this research adds the factor of “competition” as a research basis for understanding firms’ co-opetition relationships in and R&D and innovation. Overall, this research clearly defines "competition-dominated cooperation" and "cooperation-dominated competition", and views “knowledge” as a fundamental element of R&D and innovation co-opetition, putting forward the importance of third-party units. In practice, provide the influential factors of knowledge interaction as a reference for firms to conduct co-opetition and knowledge interaction.

行政罰有關處罰法定主義之內涵，包括處罰構成要件、處罰對象與處罰種類等等。長期以來我國行政法學界與實務界對處罰對象此議題的探討卻相當零星，依現行法規及實務運作上，處罰對象並不限於自然人，甚至並非以自然人為主，還包括法人、行政機關、非法人團體及其他尚未定位之組織等等非自然人之部分，然而渠等是否得成為處罰對象，或為什麼可以成為處罰對象？其理由或要件如何判斷？卻付之闕如。特別是在行政罰法公布施行後，其第3條規範之行為人概念所指為何？其定義之內容與現行法之適用有否扞挌？及是否等同處罰對象，均有待究明。而代理人之行為如何評價，私法上之代理制度可否當然沿用？再者，自然人與私法人間處罰選擇的分擔與併罰，如何判斷？有無違反比例原則等問題。甚至複數處罰對象有無競合之問題，及競合時該如何處理？皆屬本論文研究之重點。從而，本論文試著從比較立法例、我國現行法規、學說、實務上之行政法院、行政機關等法律見解，來探究有關行政罰處罰對象的範圍及界定等爭議問題，並試著建構一套解決上述問題的方法，提出研究結果及修法建議。

本文全文共分六章，茲將各章之內容簡述如下: 第一章 緒論 本章主要論述本文研究之動機、研究方法以及略述各章之要點。章內就本文主要討論之點先予以顯明。 第二章 雇主責任之分析 本章主要乃就我國現行法制下雇主對其受僱人因職業災害所生之法律上責任為分析。而雇主責任基礎，除了民事上損害賠償責任外，尚有因職業災害補償制度所生之雇主補償責任。就民事上損害賠償責任而言，目前除了民法上侵權行為及債務不履行所生損害賠償責任外，尚有基於海商法所生雇主補償責任。而職業災害補償制度，我國現採雇主直接職業災害補償責任與社會保險雙軌併行制度，就雇主直接職業災害補償責任觀之，目前規定於我國勞動基準法、工廠法等勞工法規，基於保護勞工之立場，均採無過失責任，只強調客觀上是否有職業災害之發生，而不須討論雇主是否可歸責; 而勞工保險之職業災害給付，則將雇主責任社會保險化，以保險給付取代部分雇主職業災害補償責任。而因同一職業災害發生，使民事上雇主損害賠償責任與職業災害補償制度下所生雇主責任可能產生競合關係，應如何為處理，是否涉及受僱人雙重利得，均為本章所討論之重點。 第三章 雇主職業災害責任之風險管理 本章乃就雇主於面臨眾多職業災害責任所帶來風險之情況下因應之道。首先，先對因雇主責任所可能發生之風險種類為一概述。為了將此風險帶來損失程度降到最低，因此風險管理在現代企業中極為重要。因應雇主責任而所為風險管理，應就兩方向為之，一為降低職業災害發生率，此乃屬事前之預防工作，應由作好工作場所安全管理來著手; 另一則是保險之應用，此乃於事故發生後將損失程度降到最低之補救工作，目前我國之勞工保險、傷害保險、及雇主責任保險皆有移轉雇主責任風險之功能，並以此引導出雇主責任保險之重要性。 第四章 雇主責任保險之分析 本章乃就因應雇主所面臨之各種雇主責任，而分析理想中雇主責任保險應具有之內涵。先就雇主責任保險之基本架構，如保險契約當事人及關係人定義、保險事故及保險利益之內容為概述。於討論雇主責任保險之承保範圍時，因為職業災害中涉及職業病，但因職業病之特殊性，與意外事故之性質相差甚遠，故是否納為承保範圍中，有待討論。而事故發生後之理賠，則雇主民事損害賠償責任與職業災害補償責任之目的不同，前者主要在損害補償，後者則為保障勞工之生活，故責任額度之計算而有不同，且保險人是否承擔防禦費用，亦因雇主責任類型不同而生不同結果。且若雇主有重複投保雇主責任保險，是否涉及複保險之問題，且各保險人間因如何分攤，亦為本章討論之重點。 第五章 雇主責任保險與其他保險之競合 本章就雇主責任保險與勞工保險、團體傷害保險、及其他責任保險之間競合關係為論述。當職業災害發生時，勞工保險與雇主責任保險之保險人均生保險給付義務，欲解決此一問題，應先就受僱人之勞保給付受領權與其對雇主之請求權所生請求權競合關係為分析，若兩者間可雙重受領，則勞工保險給付與雇主責任保險間不生抵充問題，反之則否。而團體傷害保險，於保險法理上與責任保險不同，但因為我國內政部相關解釋函，肯定團體傷害保險給付得抵充雇主勞動基準法職業災害補償責任，因此，團體傷害保險與雇主責任保險間亦涉及競合關係，而應如何處理，仍有待討論。甚於雇主責任保險與其他責任保險間，則構成最典型之保險競合關係，各保險人基於損害填補原則，如何計算理賠分攤額，涉及眾多學說，亦為本章論述重點之一。 第六章 我國雇主責任保險之現制分析 本章乃就我國現行雇主意外責任保險市場概況為概述，並就其承保範圍過於狹窄，無法切合雇主真正需求所生種種缺失為分析，並參酌各家學說及外國相關保單，提出改進建議之道。 第七章 結論與建議 最後，就雇主所承擔之各種職業災害責任為一結合，並提出修法上之建議。且對於我國現行之雇主意外責任保險，針對目前之缺失，提出建議改進之道。

近年來，環境汙染、能源危機等議題，使世界各國莫不開始重視環境永續經營之課題。目前被認為具發展潛力之替代能源包括太陽能、風力、地熱、水力、生質能等，其中，由於太陽能為取之不盡、用之不竭的循環再生能源，具無汙染、發展歷史悠久、取得來源穩定、發電成本逐年下降等優勢，因此，各國政府皆致力於太陽能光電產業之發展與推動。 根據統計，太陽能光電產業產品製造重心在2008年金融風暴後，快速往亞洲地區移動，產量增加最快的地區為中國和臺灣，兩岸因各自不同的地理環境、發展條件、政府政策等因素，促使相關產品在全球市場佔有率持續增加。2009 年全球太陽能電池產量為9.34GW，其中，中國與台灣佔全球總產量的49%（中國38%、台灣11%），可見兩岸同時共享全球太陽能光電市場，亦共同競爭全球再生能源產業版圖。 本研究由廠商角度出發，針對兩岸太陽能光電產業競爭與合作策略進行多面向分析研究。首先透過Porter (1980, 1990)五力分析與鑽石模型，對兩岸太陽能光電產業進行探討，並以廠商層次之資源基礎與交易成本等理論，瞭解個案廠商的交易成本與交易價值，同時探討國家和產業因素是否在廠商合作或不合作決策間形成調節效果。本研究發現，面對中國廠商，不同價值鏈階段的台灣廠商需選擇不同的競爭或合作策略，垂直整合並非台灣太陽能光電廠商首選之發展策略。同時，基於資源與能力的互補性可發現，兩岸同價值鏈階段廠商呈相互競爭狀態，廠商合作動機低，而兩岸不同價值鏈階段廠商的合作動機則高。在合作方式方面，則因台灣廠商的目的性差異，主要分作長短期契約和合資兩種方式。此外，本研究亦發現國家條件，如生產要素互補性與政府政策，以及產業發展現況將帶動兩岸廠商建立合作關係的可能性。 / Due to increasingly environmental issues such as pollution or energy crisis, people begin to regard environmental sustainability as an important topic in recent years. There are several kinds of potential substitute energy, including solar, wind, geothermal, water power, biomass energy, etc. Solar energy is one of important substitute energies because of its pollution-free characteristics, stability and decreasing cost trend. Therefore, the governments are committed to develop and promote the solar photovoltaic industry. According to statistics, the production area of photovoltaic products has been moved quickly from Europe to Asia after the financial crisis in 2008. The two of the fastest growing areas are China and Taiwan. Due to geographical environment, development conditions, government policies and other industrial factors, photovoltaic products from China and Taiwan continue to increase in the global market share. For instance, China and Taiwan accounted for 49% (or 93.4GW) of the worldwide solar cell production (38% in China, 11% in Taiwan) in 2009. It is obvious that China and Taiwan are competing the global photovoltaic market share. Based on five forces model, diamond model, transaction cost theory and resource-based view, this study provides a multi-strategic analysis of co-opetition in the cross-strait photovoltaic industry. By collecting secondary data and conducing case study, I complete a serious of systematic analysis and results with the grounded theory approach.

中共自1979年推行「改革開放」政策，其社會主義市場經濟進入快速成長軌道，隨著綜合國力的日漸崛起，牽動著亞太區域乃至國際地緣政治的變化，並引發周邊國家對其國家戰略及軍事意圖產生疑慮，即使中共一再闡述「和平發展」及透過對話方式，以期化解各國對其崛起發展的疑懼，但由於開放資訊程度的不透明，在短期內迭起的「中國威脅論」難以改觀。 盱衡當今全球局勢，「中」美關係的發展確是重要考量因素。美國當前全球戰略與其國家安全利益，即是防止區域霸權崛起，威脅美國的區域安全利益。面對中共的崛起，美國己展開「重返亞洲」再平衡策略等一系列的遏制舉措，中共則展現企圖掌控亞太霸權的動機極其明顯。中共與美國戰略利益衝突勢難避免，可見未來的「中」美關係將更為嚴峻，這是中共第五代領導人習近平上台後及美國總統歐巴馬第二任期內的極大挑戰。從區域政治、經濟、安全的視角，無論是亞太區域權力競合、經濟資源開發或軍事策略運作、東海及南海主權爭議等，在在影響「中」美戰略競逐與形勢消長。 美國自2008年全球金融風暴之後，經濟頹勢與財政困頓，而中共的市場經濟持續發展，對於美國恢復經濟動能十分重要。由於經濟的互賴日漸加深，雙方處於一種既競爭又合作的關係。在此種競合交錯的複雜環境下，美國重返亞洲的策略布局，已然被中共視為遏制其崛起的一大挑戰。因此，全力在經濟、外交與軍事上採取各種反制的作為。在「中」美戰略競逐的新形勢下，中共應可體認自身實力與限制因素，在國際戰略情勢中，尋求對自己最有利的位置。 / Since the People’s Republic of China (PRC) released the “Chinese Economic Reform” in 1979, its socialism-oriented market economy has gone into a fast-growing orbit. With the rise of comprehensive national power, PRC has influenced the shape of Asia-Pacific region, even the global geopolitics, and resulted in the neighboring countries’ doubt on its national strategies and military intentions. Although PRC seeks to dissolve other countries’ doubt and fear through expounding on its peaceful development and dialogue, the opacity of information makes it difficult to change their views in a short time. The development of China-United States relations is indeed a major consideration in current global situation. The global strategies and national security interests of United States are to prevent the rise of regional hegemony from threatening its regional security interests. Facing the rise of PRC, United States has implemented rebalancing strategy “Pivot to Asia” as one of the containment measures. On the other hand, the motivations which China is competing for the leadership in Asia-Pacific are obvious. The conflict of strategic interests between PRC and United States is inevitable, and their relations will be more difficult in the foreseeable future. It will be a great challenge for Xi Jinping’s administration, the PRC fifth leadership generation, and United Sates President Obama’s second term. In the perspective of regional politics, economics and security, whether the power competition in Asia-Pacific, development of economic resources, implementation of military strategies, or the sovereignty disputes in the East and South China Sea, they are all influencing the increase and decrease of the strategic competition and situation between China and United States. Since the global financial crisis in 2008, the economy and finance of United States have suffered from recession. However, the market economy of PRC is continuing to grow and plays an important role to provide momentum for United States’ economy to recover. Due to the deepening economic interdependence, the relations of both sides can be competitive and cooperative. PRC has regarded Unites States’ “Pivot to Asia ”strategy as a challenge to contain it’s rise and therefore implemented economic, diplomatic, and military countermeasures. In the new situation of China-United States strategic competition, the PRC shall be aware of its strength and limitations to find its most strategic position in the international strategic circumstances.

新品牌的崛起，一般的建議是1.建立起令人有豐富且深刻聯想的品牌識別系統；2.以強力的整合行銷傳播建立品牌高知名度，假以時日，就能成為強勢品牌。但以筆者多年擔任行銷顧問的觀察，按表操課的企業未必都能獲得成功，深究其原因，可發現從新品牌開始曝光，消費者就一直拿著放大鏡來檢視打造這個品牌的企業所有的一切作為，是否真的下定決心、義無反顧地想做好品牌。這篇論文正是研究企業究竟要做出什麼承諾，才有取信顧客，讓顧客心悅誠服願意建立關係。 本研究將品牌承諾定義為：「企業為打造品牌所做出重大投入或投資」，並認為品牌承諾的主要目的是為了將外部顧客鎖入內部，所以品牌承諾的作用就是促進顧客願意建立長久而穩定關係的意願。 由於品牌與顧客的關係是由一次次的接觸而建立起來，所以本研究由品牌接觸點切入，認為品牌接觸點就是顧客判斷品牌承諾可信與否的線索。並以關係意願取代購買意願來衡量顧客願意建立關係的強度，其原因為許多消費者在沒有能力消費某品牌前，可能已經成為該品牌的粉絲，這些粉絲常常為喜愛的品牌捍衛辨護，尤其在網際網路上。 本研究經實證分析得到以下的發現： 1.單一類型品牌承諾投入愈多，則顧客的關係意願愈高。 2.以品牌接觸點的觀點，將所有接觸點上的品牌承諾加總，承諾愈高，則顧客的關係意願愈高。 3.品牌印象會造成關係意願的顯著差異 4.品牌忠誠者的關係意願較未購買者高。

地方自治是近代憲政的有機組成部分。無論對任何一種憲法體制來說，都需要把地方自治和地方分權問題作為民主國家不可或缺的內容，予以明確定位。 與此同時，很多國家和國際組織重申地方自治原則。1985年通過的多國條約《歐洲地方自治憲章》，1985年通過、1993年再次通過的《世界地方自治宣言》加重了對地方自治的關注，這意味著在今天，地方自治和地方分權的積極意義在世界開始得到討論，並逐步得到明確。與地方自治和地方分權相伴隨的是地方公共團體事務優先原則的確立，即市鎮村最優先、然後是省市縣優先的事務分配原則，而中央政府只負責全國民、全國家性質的事務。地方自治可定義為，國家特定區域的人民，由於國家授權或依據國家法令，在國家監督下自行組織法人團體，用地方的人力財力物力自行處理自己的事務的政治制度。 在中央地方立法權限上，以我國憲法為例，憲法第171條規定：「法律與憲法牴觸者無效。」第172條規定：「命令與憲法或法律牴觸者無效。」另外，中央法規標準法第11條：「法律不得牴觸憲法，命令不得牴觸憲法或法律，下級機關訂定之命令不得牴觸上級機關之命令。」在中央法制範圍內建構憲法、法律、命令的三層的上下位階關係。論及地方法規與中央法規之位階關係，由於地方自治團體所制定之地方法規，屬國家法律體系內之一部分，為求國家法律體系之完整及統一地方法規自應受法律位階理論之拘束。 故我國憲法第116條規定：「省法規與國家法律牴觸者無效。」、第125條規定：「縣單行規章與國家法律或省法規牴觸者無效。」。 在司法院大法官釋字第666號解釋中，我國社會秩序維護法第80條禁止性交易，究竟限制人民何種憲法上權利，主要有二種見解：其一主張涉及性自主權，其二主張涉及工作權。 後者最重要理由是提供性服務以收取對價應認為是一種職業而應納入憲法職業自由之討論。憲法第15條職業自由所稱之職業，原則上只要是人民用以謀生的經濟活動即足當之，毋庸沾染太多道德或價值判斷的色彩，至於該職業應否管制或如何管制始為正當，則是後續的問題。 性如果可能作為一種謀生的工具，人民有沒有以性作為謀生工具的自由？性販售行為可否受到憲法對職業自由的保障？ 如果立法者不是採取全面禁止的手段，而是合目的性地鑑於政策需要，對從事性工作之方法、時間、地點等執行職業之自由，予以適當限制，則由於「根據職業自由的三階理論」此類管制手段性質上屬寬鬆之合理審查的範疇，立法者反而能獲取更大的政策形成空間。 爰上所述，本論文提出主要研究問題如下：宜蘭縣娼妓管理自治條例對於性販售行為僅僅有所管制，而非全面禁止，是否與社會秩序維護法第80條牴觸？宜蘭縣娼妓管理自治條例規範位階為何?是否為法律？宜蘭縣娼妓管理自治條例與與社會秩序維護法效力關係又為何？中央地方權限劃分對宜蘭縣娼妓管理自治條例效力影響為何？是否可直接逕依中央法律，亦即依據社會秩序維護法處行政罰？有無侵犯宜蘭縣政府地方自治權限空間疑慮？處罰之理由或相關理論基礎為何？中央地方法規衝突對憲法上性工作者之工作權保障程度及影響為何？地方政府的自治權限有無憲法保障且不容中央恣意侵犯領域？中央或地方法規其中之ㄧ經司法院大法官解釋宣告定期失效或立即失效時有何種影響? 兩者法律關係影響為何？究為取代關係或遞補關係？