本研究運用質性研究方法，加以個案研究方式，對於第三方支付模式和實體信用卡虛擬化之非第三方支付模式進行個案分析，以探討在超競爭下，行動支付業者如何透過競爭以及合作策略，形成行動支付生態系統發展模式。本研究所得結論如下： 一、中國和肯亞等開發中國家之金融體系尚不發達，交易雙方出現信任缺口，銀行服務並不健全，金融資源分配不均，因此透過破壞傳統支付體系架構，發揮網路外部性之雙邊市場效應，打造出第三方支付模式之行動支付生態系統，以達到普惠金融發展目標。 二、歐美日等已開發國家之金融體系已臻健全，金融匯兌服務普及，金融監理重視市場公平與金融穩定，因此未破壞傳統支付體系架構，而是透過跨產業競合方式修改現有支付面前端程序，型塑出實體信用卡虛擬化支付模式之行動支付生態系統，以達到優化金融服務目標。 綜合上述結論，可歸納出二項管理意涵：第一項為在金融服務普及率較低的體系，傾向於發展填補信任缺口之第三方支付模式，而在金融服務普及率較高的體系，則傾向於發展提高安全性之實體信用卡虛擬化支付模式。第二項為企業藉由競合策略，既爭取價值也創造價值，其中爭取價值的本質是競爭，而創造價值的本質則是合作，以達到雙贏。 台灣傳統金融服務與超商密集度高，客戶需求被高度重視及滿足，銀行、超商與第三方支付業者形成跨產業競合關係，發展出多元支付方式，因此建構使用單一裝置即可提供多元支付功能之行動支付平台，可做為台灣行動支付生態系統健全發展之解決方案。具體建議為尋求跨產業競合，金融監管持開放態度，培訓金融科技人才，加強資訊安全，以建構完善的行動支付生態系統。 / In the view of hyper-competition, sustainable competitive advantage does not exist, and only by constant innovation in order to obtain a series of short-term competitive advantage. However, business ecosystem could clarify the competition and cooperation relationship between businesses. In this study, qualitative research and case study methodologies are used to find the adoptable mobile payment ecosystem. The third-party payment would fill the trust gap between the parties. Therefore, developing countries should adopt third party mobile payment ecosystem, in order to achieve financial inclusion. The non-third party payment would improve the security of cardholder transactions and reduce the risk of banking. Therefore, developed countries should adopt non-third party mobile payment ecosystem, in order to optimize financial services. The above conclusions can be summarized as two management implications: First, low penetration of financial services tends to develop third-party payment, and high penetration of financial services tends to develop non-third party payment. Second, business co-opetition strategy has the nature of value creation and value capture to achieve win-win situation. Taiwan’s financial service-intensive, customer needs are met, banks, stores can be formed with the third-party payment industry co-opetition relations, the development of a diverse payment methods, and therefore the construction using a single device to provide pluralistic payment function of mobile payment platform, will be suitable for robust development of Taiwan’s mobile payment ecosystem. Suggestions include cross-industry co-opetition, open-minded financial supervision, training financial technology professionals, and strengthen information security.

冷戰結束後的第一個十年，國際關係當中的最主要特徵就是族群衝突的出現，不過卻顯然缺乏適當的理論可以解釋此一現象，更遑論其解決。雖然族群衝突並非嶄新現象，但是其發生頻率在整個90年代當中卻是最高，也因此衝擊到整個國際安全議程的設定，國際安全機構甚至主動介入其中，為族群衝突的解決找到了可能的方案。傳統國際關係當中的主流理論並無法適當地解釋這一現象，其他研究者所嘗試建構的族群衝突理論也多半將重心集中在分析衝突的起源，對於族群衝突的解決同樣無法提供有力的解釋。 有關族群衝突的起因或過程，已經存在許多的解釋，但是對於族群衝突解決的研究卻缺乏系統性的研究。本文主張，國際安全機構乃是可以用來解決族群衝突的一項良好的制度性工具。原因一方面在於國際安全機構本身就是國際社會成員為追求共同利益、降低交易成本所建構出來的制度產物，在其中必然涵蓋了解決衝突的規範和程序，特別是當族群衝突的發生已經影響到國際社會的共同利益，國際安全機構勢將依據制度啟動衝突解決。另一方面，族群衝突過程當中的暴力程度和缺乏互信狀態，也使得衝突各造難以自行尋找出可行的解決方案。根據衝突解決研究途徑來看，由擁有強制力量的國際安全機構出面改變衝突的結構，將因此為族群衝突的解決創造機會。換言之，以制度主義理論為經，解釋國際安全機構的動機；以衝突解決架構為緯，分析國際安全機構在解決族群衝突過程中的角色和功能，將能夠充分解釋國際安全機構介入並干預族群衝突這一現象。本文也將以發生在非洲和東歐的幾次重大族群衝突案例來進一步驗證此一論點。 / The main feature of international relations in the first decade after the Cold War is the burgeoning of ethnic conflicts. IR theorists soon find themselves uncomfortable while trying to explain the phenomenon, not even close to the ‘resolution’. Ethnic conflicts are apparently not new to this globe, but they happened everywhere and thereby dominated international security agenda-setting, especially in the 1990s. In the meantime, international security institutions actively intervened in those conflicts and settled some of them. This could not be explained by the traditional IR theories either. Those ethnic conflict theories focus most of the origins, are also incapable of offering good analysis. There is still in lack of systematic research about the resolution of ethnic conflicts. The thesis claim international security institutions are well-designed and institutionalized to settle ethnic conflicts for two reasons. Firstly, international security institutions are the product of international cooperation for common good and transaction-cost cutting. Conflict regulating mechanisms are always embedded in these institutions. These mechanisms will be automatically activated while regional (or international) security is seriously endangered. Secondly, bloody violence and antagonism makes the conflicting parties hard to find feasible solutions to end these conflicts. According to the conflict resolution approach, the ethnic conflicts could be settled when international security institutions taking initiative to change the structure of conflict. By taking both institutionalism theory and conflict resolution approach as an analytical scheme, the thesis will not only explain the motives for international security institutions’ intervention, but also analyze the roles that international security institutions can play during the conflict process. Four case studies followed will be further explored to testify this hypothesis.

在知識經濟時代中，智慧資本是企業維持競爭優勢的關鍵所在。本研究採個案研究法，再輔以問卷調查。以物流公司為研究對象，探討其所重視之智慧資本及相關之管理制度。此外，並發展智慧資本內部報導方式。研究結論如下： 一、個案公司重視之智慧資本項目共30項。 二、對於重要之智慧資本項目，個案公司設有管理制度。 三、個案公司之智慧資本管理制度有其可改進之處。 四、個案公司之智慧資本內部報導內容包含公司之使命、願景、策略與策略性目標，而每項策略性目標都有其相對應之智慧資本項目。個案公司可就各智慧資本項目發展合適之衡量指標。 / In the knowledge-based economy, intellectual capital is the key factor to help enterprises maintain its competitive advantage. This study adopts case study method and is assisted with questionnaire survey analysis. This study takes the logistics company as the object company to discuss what are the intellectual capitals that the logistics company emphasizes and the relevant management systems. Furthermore, this study develops the form of internal intellectual capital report. The conclusions are as follows: 1.The company considers 30 intellectual capital items important. 2.The company has the relevant management systems for these 30 items. 3.There are some parts of the management systems that could be improved. 4.The company’s internal intellectual capital report includes the company’s mission, vision, strategy, and strategic goals, moreover, the strategic goals accompany relevant intellectual capital items. The company can develop the appropriate indicators.

隨著科技進步，支付工具越來越多元化，第三方支付在中美已發展成熟。面對第三方支付平台的崛起，並由主管機關主導開放非銀行業辦理代收代付及儲值業務。本研究以文獻分析法及制度比較法，從台灣金融業者的角度比較第三方支付中信託及履約保證機制所產生的影響，發現信託較履約保證機制為佳；而就制度而言，我國對第三方支付平台儲值款項在消費者權益保障最為嚴謹。銀行在承擔第三方支付業者倒閉風險的同時，亦可選擇自行發展第三方支付業務。 由於國內線上交易市場競爭激烈，為活絡網購市場，網購業者以引進中國網友至台灣網路特約商店消費為目標。本研究分析我國發展跨境代收轉付金流服務之方向，並以玉山銀行為案例，認為在國際第三方支付市場上，以合作取代競爭是值得採行的策略。同時結合台灣優質廠商，應是台灣未來金融業者與第三方支付業者可搶進的利基。 再者，第三方支付產業市場競爭激烈，與金融業產生競爭關係，尤其第三方支付平台所提供理財與放款服務十分具有市場競爭力。但是基於法規要求及各項互補產生的附加價值，產生合作關係，金融業者應審慎選擇與第三方支付業者競爭或合作。根據本研究調查目前我國銀行與第三方支付業者競爭或合作概況，同樣發現為競合關係。 最後，為提升金融業之競爭力，建議應強化電子商務技術能力，善用目前據點優勢，重視客戶反饋及增加創新服務，並積極爭取具有綜效之異業結盟，以爭取賽局有利條件。另建議主管機關為進一步保障消費者，短期宜修改《電子支付機構管理條例》相關子法，中長期宜研擬修改《信託法》。為解決跨境交易監理及課稅問題，則可利用跨境支付管理業務。 / As technology advances, payment systems grow diversity. Third-party payment has matured in China and USA. Facing the rise of third-party payment platform, and opening lead by the authority, what stategies should Taiwan's financial industry choose? The research has analyzed and compared Trust with Escrow in third-party payment, and found that Trust is a better way. As far as legal system is concerned, Taiwan values most on consumer protection. Since banks bear the risk of third-party payment company bankruptcy, they can also choose to develop their own third-party payment services. Due to fierce competition in the domestic online market, online shopping companies dedicate to attract Internet users in China. The research has illustrated the development of cross-border payment managing service, and taken E. Sun Bank as an example. The research explored that financial institution and third-party payment company should cooperate rather than competite in the international market. Combined with high-quality manufacturers, Taiwan's financial institutions and the third-party payment companies could get more profit. In addition, third-party payment industry is a highly competitive market, resulting in a competitive relationship with the financial industry . In particular, financial managing and loan services provided by third-party payment are very attractive. However, financial institutions and the third-party payment companies are forced to cooperate because of regulatory requirements and the value added by complement. Financial institutions should evalute carefully. According to the result of present study, it is co-opetition in this relationship. To enhance the competitiveness, the research suggests that financial institutions strengthen the ability of e-commerce technology, make good use of the advantages of the branches, pay attention to customer feedback, establish innovative services, and actively seek alliance which makes synergy. On the other hand, the research recommend authority amend law. In order to supervise cross-border transactions and taxation, authority could use cross-border payments managing service.

逆物流回收的複雜度遠比正向物流高，企業為專注核心價值多半將逆物流活動委外專業物流服務供應商。對第三方逆物流業者而言，選擇適當的回收處理中心位址為其重要核心能力之一，而現今研究對於選址模式中之回收不確定性，大多以歷史資料作為參數，無根據區域特性不同而有所分別。故本研究希望探討在零售商提供資訊的情境下，結合消費者問卷建構廢棄產品的使用年限機率、並以二元迴歸邏輯分析建構回收機率以此預測區域回收數量，透過資訊分享以建立更好的回收處理中心選址設置模式，使第三方逆物流業者可按照此模式選擇最適當的回收點位置與回收處理量安排用以求得利潤最大化。 / Since reverse logistics is much more complex than forward logistics, third-party logistics providers are often the prior choice for firms to obtain their core value when a reverse logistic activity is needed. For third-party logistics providers, the location is one of their crucial core values; while most of them can only rely on historical data to assume the best location, due to the uncertainty of recycling in present studies.Therefore, this paper tries to construct the probability of products’ used-years by combining the retailers’ information with consumer-oriented questionnaires. Binary logistic regression is the methodology used to analyze and predict recycling probability. By information-sharing the third-party logistics providers will be able to construct a better selecting model for the best facility location, which will reach the most suitable recycling quantity to maximize their profits.

自2008年Youtube熱潮席捲全球之後，以影音分享為主的媒介消費行為逐漸成為常態，在這股集體協作並開放分享的浪潮下，新聞組織亦不免於其外，開始盛行以取材於眾(crowdsourcing)的新聞產製模式增加新聞素材來源的多樣性。電視新聞工作者取用網友拍攝後上傳的第三方影音內容（third party video,TPV）作為新聞素材的一部分，使得眾多使用者生產內容(User-generated content/ produsage)漸成為電視新聞畫面的一大主軸。 本研究欲瞭解電視新聞工作者取用TPV的過程，因此採內容分析法觀察TPV做成的新聞內容，並深度訪談及實際參與觀察以瞭解電視新聞工作者取用TPV的動機、處理素材的方式與新聞查證的過程。研究結果分成兩部分，首先，在取用情況上發現電視台確實大量使用TPV，但超過半數以上的素材難以辨識來源。題材選定偏好具爭議性的內容，而處理素材的方式則以剪接為主。其次，由於TPV的特性使然，電視新聞工作者在查證時容易面臨原始資料不明、消息來源不確定與情境脈絡斷裂等挑戰，而他們通常採取單一查證方式、尋找單一採訪對象，且最常比對網路資料。此外，在需查證的新聞中，僅半數的記者會到現場勘查與採訪。而在取得報導素材後，為規避查證責任，電視新聞工作者經常以白描畫面、翻攝網友留言與重新議題設定等方式作新聞，藉此模糊具爭議性的部份。 本研究因此針對TPV的查證提供若干建議：（1）從第三方的角度客觀觀察，避免淪為有心人士操弄的工具；（2）設法從發文者的字面敘述中或直接從影像中找到可辨識的地點、物件與人物，據此找到當事者；（3）盡力找到消息來源，若無法與消息來源取得聯繫，則應轉而尋找當事者、公正第三方如警察、或是向媒體同業詢問；（4）到事發現場勘查；（5）題材為各種網路傳言時，可請專家以實驗的方式證實。本研究並整理出幾項適用於各種情境的查證原則：質疑優先、詰問必備、資料比對、邏輯至上與經驗輔助。 / Crowdsourcing is an important trend and affects major parts of our lives. More notably, bulk of our news consumption consists of crowdsourced content; these content are what we call third party video or TPV for short. In recent years, we see an increased use of TPV in the Taiwanese media landscape, especially in news reporting and creation. Using crowdsourced content in news presents two major problems: 1. Over half of the TV news today uses crowdsourced TPV. These content often contain controversial materials. These controversial materials are often selected in bid to manipulate its audience. . 2. Due to the nature of crowdsourced TPV, news reporters have difficulties identifying the source of these content. Since more than half of the news reporting today uses TPV, this makes news highly suspicious. Although this research finds that reporters do attempt to verify its sources, these attempts are far from vigorous: new reporters often adopt one of the following ways in order to verify their news sources: cross validating their data using the Internet, remake opinions based on netizens/cyber-citizens or changing the agenda of the news content. In the worst case, news reporters avoid or skip validation of their news sources altogether. This research provides the following suggestions in solving the above mentioned problems: (1) prevention of content manipulation by malicious parties so that consumer of news content are not manipulated or swayed. This ensures that the news presented is unbiased, objective and fair. (2) Verifying TPV can include attempts to find any recognizable location, object, or figure from TPV as tips to trace origin. (3) News reporters can try their best to get in touch with the news sources. If this cannot be done, try to get in touch with unbiased third parties, such as the police force or people same as your profession.(4) News reporters can also attempt to perform on-site investigation may be contributed to find the truth. (5) If the issue is about rumors on the internet, news reporters may consult experts on the subject matter for clarification. Finally, this study summarized essential factors for verification applied in a various situations: Doubting, Cross-examination, Cross validation, logic, and experience.

進入二十一世紀的第二個十年以來，科技進步推動中國大陸互聯網經濟快速發展，也使得「互聯網+保險」這一商業模式逐漸進入人們的生活。然而在實際運行過程中，中國大陸保險法第17條規定之保險人說明義務並未能在互聯網平台得到很好的實施。實務中，無論是保險公司自營平台或第三方平台，其說明義務履行均未達到保險法、司法解釋以及相關行政法規之要求。 說明義務之立法目的在於糾正保險人與要保人之間的信息偏在，但實際履行中成本過高。而互聯網保險，尤其是其中的O2O保險碎片化、快捷化、小額化之特點，使得該制度的缺點進一步被放大。所以立法應當廢止現行說明義務規範，參酌其他國家或地區立法，代之以信息提供義務。 其中台灣雖然規定有信息提供義務類似規範，但義務違反之責任仍有缺陷。相較之下，本文建議參考德國保險法與歐盟相關指令進行立法，除信息提供義務之外，增訂承保範圍不一致警示義務、要保人撤銷權與商品資訊書相關規範。 中國大陸有大量保險於第三方平台上銷售，相較於保險公司自營平台，第三方平台對於說明義務履行狀況更加令人堪憂，然而卻極少有平台因此而對保險消費者承擔責任。本文認為，在消費領域雖然第三方平台註冊身份有保險代理人與保險經紀人之分，但考量實務運行情況，現階段宜將其統一認定為保險人之代理人。第三方平台作為保險代理人在義務履行有過錯時，仍應因其侵犯保險消費者資訊權之行為，向保險消費者承擔侵權責任。 / From 2010s, scientific and technological evolution promotes the rapid development of Internet economy in Mainland China, and makes the "Internet + insurance" business model become reality. However, the representation duty clause from Article 17 of Insurance Law, does not operate well especially on the Internet. In practice, the explanation on neither the insurance company's own platform nor third-party platform could meet the requests of the insurance law, judicial interpretation and the relevant administrative regulations. The purpose of the representation duty is to correct the information asymmetry between the insurer and the insured, but actually the cost is too high. And the features of internet insurance, especially those O2O insurance, such as, fragmentation, small amount and quickness, make the situation even worse. Therefore, the legislation should abolish the existing obligation of representation duty, and imitate the legislation of advanced countries, to replace it with duty of providing pre-contractual information. Among those countries or districts, although Taiwan has similar regulations to those in Germany and European Union, it is a pity that it has shortcomings in terms of responsibility. Thus, China should follow the German Insurance Law and European directives to amend the law, add the duty of warning about inconsistencies in the cover clause, withdraw right clause and information sheet clause, in addition to duty of providing pre-contractual information clause. In Mainland China , there is a large number of insurance products sold on third-party platforms. Compared to insurance companies’ own platforms, the situation on third-party platforms is even more worrying. However it is disappointing that few third-party platforms take their responsibility towards their consumers. As far as I am concerned, although third-party platforms can be registered as insurance agents or insurance brokers, for now they should be identified as insurers’ agents considering the actual situation when the insured is a consumer. When a third-party platform makes a mistake at work as an insurance agent, it can not be exempted from its identity. On the contrary, the third party platform shall bear the tort liability to the consumer for its behavior of violating consumers’ information rights.

從過去的公元2000年所強調網路Dot Com時代來臨，資訊商務發展一路從電子錢包、電子商務、B2B、B2C、第三方支付、C2C、O2O..到近期的「行動支付」發展的角度上來看，因為網路的發達，無線網路覆蓋面積的增大，網路速度也不斷的提升，智慧型手機及行動裝置使用廣泛，讓整體消費市場由過去所重視的企業消費市場已大幅轉向重視個人的消費市場。 短短的這二、三年，因智慧型手機使用的普及，各種APP應用程式蓬勃發展，已徹底改變了人們的生活習慣，當人們想要獲取與傳遞資訊時，只要動動手指頭，馬上就可達成；相對的，人們對於智慧型手機行動裝置也越來越依賴。面對這一新的「動動手指頭的時代」發展與趨勢，加上個人消費者的使用與消費習慣改變，造就了消費市場巨幅的變化；企業更為爭取個人消費者的市場，作為企業競爭力之指標。從企業為爭取個人消費者的市場之發展趨勢來看，O2O （Online to Offline）更成為現代重要的營銷模式。 本研究的貢獻希望在於以便利商店繳交信用卡帳款為例得到之啟發，打造一個行動商務平台，藉由現代圖碼（Picture Code），即利用目前所常見使用的條碼，如：堆疊式二維條碼以及矩陣式二維條碼，結合現行還在開發之新技術，組合出更新，圖形更複雜且資料儲存量更大之圖碼當作介質，透過網路之連結，以現代資訊商務發展活動的應用模式為基礎，套用本研究之應用模型，作為對於個人使用者的身分驗證，以及個人消費者於現代資訊商務發展活動之「電子錢包」及「電子商務」、「第三方支付」乃至「C2C」在使用信用卡的應用上，透過使用智慧型手機或行動裝置，作為現代另一新的「行動支付」方法。同時，在完成商務交易活動後，又能結合O2O營銷模式，為使用或消費者個人帶來共多利益，也為商家創造出更多商機。 / From "Dot Com" network generation coming in 2000, the IT Business Development Activities from "Electronic Wallet", "e-commerce", "B2B", "B2C", "Third-party payment," "C2C", "O2O" to the recent "Mobile Payment" development, because the network developed, wireless network coverage area increases, network speed has also been improved, smart phones and mobile devices are popular, overall business market is focus on the individual consumer market now. In this three years, smart phones use a variety of APP applications, it really has completely changed people's habits. When people want to capture and transmit some information, it just need to “move your fingers” as soon as you can reach. Also, people become increasingly dependent on smart phones and mobile devices. Face with this new "move your fingers time” developments trends and consumers’ consumption habits change, enterprise all want to increase the individual consumers’ market share and also as a business Indicators competitiveness. O2O （Online to Offline, Offline to Online） business model is more and more important to enterprise in the future. This thesis investigates from a case study on credit card payment for bill in the convenience store to get an idea. Hope build up a mobile commerce platform and use the modern “Picture Code” that the current use of bar codes, such as Stacked 2D bar codes and two-dimensional matrix bar code and combined with the existing new technology still in development. The combination of updates, graphics and more complex and larger data storage capacity of the bar code to be the new “interface”. Based on all application connect within Internet, we try to implement for all application according to development and innovation from this paper that to be a customer’s ID verification and “mobile payment” new model. Meanwhile, after transaction successfully, integrate the O2O business model to create more benefit for customer and more business opportunity for enterprise.

台資物流企業面臨客戶大量西進中國，市場大幅萎縮的窘境，而彼岸市場卻是商機無限。自從中國加入世貿後，不斷深化體制改革，改善投資環境，推動經濟快速增長，不僅累積大量外匯存底。其次，中國大陸在成為世界工廠後，為降低對外貿易的依存度，積極擴大內需市場，鼓勵消費，間接帶動龐大的物流市場。根據美國國際數據資訊(IDC)的預測，未來十年中國委外物流將以每年40 %的速度激增。此外，從2006年起，中國物流業已經全面開放，取消對外資的限制。在外資不斷湧入之下，大型物流業者挾帶資金、技術和全球網路優勢，逐漸擴展中國大陸的物流市場；而本地物流業者，也在政策的扶植下和地緣的優勢，快速轉型升級，搶佔市場。台資物流企業面對這全球物流業的最主要的競技場，如何憑藉自身的優勢，配合主客觀環境的演變，掌握中國物流產業未來可能的趨勢與變化，作為佈局中國，開拓新市場，變成是一個必須面對的課題。 / 本研究的課題是以產業、區域經濟、消費、基礎建設、環境保護等經濟層面為主，圍繞在中國境內物流的發展。以台資物流企業經營路線貨運的零擔（LTL，Less Than Truck）物流業者的角度為出發點，依據其產業特性，剖析中國物流業的基礎環境、產業結構、產業發展策略、政策法規、交通建設等主題，再佐以中國物流業的市場特色、外資與本地物流業者的合縱連橫等要素分析，進而了解中國現代物流的範疇與多樣性。 本論文研究核心在於探討中國的物流環境與未來趨勢，以作為台灣物流業，特別是零擔物流業者，在進軍中國大陸策略佈局時的參考。本研究試圖以較宏觀的角度，勾勒出中國物流產業的發展概況；外資進入中國的戰略，再對照歐美物流業的發展歷程，來推估未來中國現代物流的走向。再以微觀的角度切入市場需求與發展趨勢，形成一套台資物流企業部署中國的可行方案。 / It is suffered by Taiwan based logistics enterprises that their major customers move forward to China for the business reasons. This not only causes the Taiwan market to shrink but also makes the market in China grow very soon. Since China entered WTO, it strengthened the architecture of the governance system, improved the investment environment, which stimulated the economic growth and accumulated huge money from foreign trading. After China becomes the world manufacture factory, it reduced the dependency from foreign trading, aggressively expanded its domestic market and encourage people to spend money in consumer markets, which indirectly created a huge logistics market. According to the evaluation of IDC, the outsourcing logistics market will grow 40% per year in the coming 10 years. In addition, Chinese government started to open the market since 2006, it modified the law and allow foreign enterprises to manage domestic markets. Therefore, most foreign logistics enterprises entered China market and made the market expand gradually through capital, technology and network advantages. Moreover, local logistics enterprises adapted their business models to grab the market share through the government support and leverage the benefits of local people. How Taiwan based enterprises facing the global major market of the logistics to compete with others on the basis of their own advantages, fulfill the requirement of the changing business environments , learn to ride the trend of the industry from the planning of the deployment in China and open new markets become a serious subject. / The scope of this research focuses on the economic level issue, including industries, area economics, consumers, infrastructure and environment protection around Chinese domestic markets. It is from the point of the view of LTL(Less Than Truck) supplier, which runs the regular truck transportation featuring the characteristics of this domain to analyze the infrastructure, industry architecture, development strategies, policies, regulations and so on. The discussion of the Chinese market characteristics along with industry corporation, competition between foreign and local logistics service providers can further define the Chinese modern logistics category and diversity. The core of this research is to probe into the industry environment and the future trend of China logistics to build the guideline for Taiwan based enterprise to enter the China market. It attempts to make a profile of the China logistics industry through broad viewpoints and predict the China logistics trend from the reference of the strategy of foreign competitors and the history of Europe and US development and furthermore, through the understanding of the market requirements to work out the deployment plan in China.

全球性的產業面對國際化的競爭，企業為求生存發展，對於資源的需求必須尋求國內外最佳發展與佈局。隨著運輸系統及通信技術的進步，全球供應鏈的興盛已是必然的趨勢。這些跨國企業專注於自己的核心事業，對於非主軸業務皆採以外包方式委外執行。其中以國際物流運作因涵蓋業務範圍廣且複雜非一般產業所能承擔，採外包方式是一種正確的決策。 物流產業居於專業分工及委外需求日盛的市場中，因此物流產業的市場不斷的擴大，而且對物流需求的服務項目變得多樣且複雜，尤其是國際物流及全球供應鏈。但相對的物流業者間的競爭更形激烈，誰能提供更完整、更準確、更快速及更低廉的服務，誰就能主宰市場。 本研究首先就物流定義、國際物流、第三方物流及第四方物流等活動深入探討，以我國國際物流業者的體質來看，惟有物流業界的水平整合或垂直整合，加上資訊科技化，才能滿足趨勢需求，才能有競爭力。整合的組織方式及解決方案為何，由誰來整合最有機會與條件，本論文將以第四方物流為目標，分析國內物流業者可以採行的整合方式，在業務整合之同時探討資訊整合之可能性及整合方式。並且提出一個以SOA為核心之電子化企業協同合作架構，運用服務導向的開放式及模組化優點來架構第四方物流系統。 倉儲/物流中心及海空運承攬業者是有能力發展成第四方物流業者，因此這兩者在價值鏈中是很好的雁行領導者。透過此領導者本身之條件，再以策略聯盟的方式擴充至其他上下游物流業者，串聯成完整的價值鏈，可快速構成第四方物流組織。 第四方物流組織以策略聯盟的方式構成，目標是串聯成完整的價值鏈，但策略聯盟組織是鬆散的組織，要使價值鏈發揮效益須要藉助協同商務，尤其是資訊的協同作業。要發展協同商務，就需要有共通的標準與可用的技術。。SOA分析架構是一種新的觀念，目前沒有明確的方法可參考，經本研究驗證，使用Zachman framework的原則，使得在SOA\Web service實作較為簡單可行。 / Facing international competition, global enterprises are developing the international optimal resource allocation. Global supply chain is necessary due to the progress in transportation and communication technique. These enterprises focus in core business and outsource others. Global logistics is first priority in outsourcing, because its coverage is wide and it is very complex. The global logistics market grows bigger and bigger, because the global market are progressing towards specialization and outsourcing. The global logistics and supply chain need varied and integrated services. In the violent competitive environment, the one who can provide complete, precise, quick, and integrated service will dominate the market. This research will first discuss the definition and characteristics of global logistics, then discuss 3PL and 4PL activities and core competence. Since the service and business scope of logistics industry is very wide; and given the constitution of Taiwanese global logistics service providers, the only solution to improve the competitiveness of Taiwan local logistics industry is to integrate the logistics industry both vertically and horizontally with the support of the information technology. This paper will discuss the integration solution and the best candidate to integrate the logistics industry, followed by the discussion to build collaboration commerce system by SOA. Warehouse/logistics centers and freight forwarders are best candidates to develop 4PL. These two businesses are best leaders in logistics value chain. Base on these leaders’ capacity to extend to upstream and downstream partners by strategic alliances, they can build full logistics value chain easily and quickly. But the organization structure of strategic alliance is loose. If they want to run the 4PL organization efficiently, they must use collaboration commerce, especially, by information technique. The research confers to develop collaboration commerce using SOA. SOA is a new concept. Right now, there is no full methodology to refer. From the results of the research, we prove that using Zachman framework principle can make SOA or Web service implementation simple and feasible.