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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
561

Arranjos de música regional do sertão caipira e sua inserção no repertório de coros amadores / Choral arrangement, choral singing, amateur choir, Brazilian regional music, "sertão caipira".

SOBOLL, Renate Stephanes 29 March 2007 (has links)
Made available in DSpace on 2014-07-29T16:25:15Z (GMT). No. of bitstreams: 1 Dissertacao Renate Stephanes.pdf: 1981750 bytes, checksum: 278b54844c04d3070436fcf36204dfdd (MD5) Previous issue date: 2007-03-29 / This article proposes a reflection about the repertoire sung by amateur choirs, focusing on the process of elaboration of vocal arrangements based upon Brazilian regional music, especially country-hick songs (música caipira). The songs discussed here and their arrangements unfold a very particular thematic world, that of the music from one of Brazil s various country-side cultural/geographic areas: the sertão caipira (hick country side). This repertoire becomes both artistic and educational, since through the investigation, edition and performance of the arrangements it is possible, at once, to make music and preserve the social and cultural traditions of a place or community. Through the application of the compositional techniques discussed here, conductors and their amateur vocal groups will be able to enjoy an attractive repertoire, easy to prepare and quite appreciated by the public, despite its apparent simplicity when still on the page. / O presente artigo propõe reflexões sobre o processo de elaboração de arranjos vocais de músicas regionais brasileiras, em especial a caipira, destinados a coros amadores. As composições enfocadas neste artigo e os arranjos que delas resultaram revelam um universo temático muito específico, aquele da canção regionalista oriunda da cultura de apenas um dos diversos sertões do Brasil: o sertão caipira. Este repertório possui caráter artístico e educativo, mostrando que, por meio do levantamento das canções originais, da preparação das edições e da performance dos arranjos, é possível, a um só tempo, musicalisar e preservar as tradições sócio-culturais de uma região ou comunidade. A aplicação de técnicas composicionais aqui discutidas oferece alternativas para que, a despeito da aparente simplicidade do resultado musical no papel, regentes e seus grupos vocais leigos possam desfrutar de um repertório atrativo e de fácil preparação, mas de grande efeito junto ao público.
562

A construção da identidade das editoras pelas 1ªs capas: Record e Cosac Naify

Fraga, Claudia Trevisan 19 May 2008 (has links)
Made available in DSpace on 2016-04-26T18:17:12Z (GMT). No. of bitstreams: 1 Claudia Trevisan Fraga.pdf: 3207854 bytes, checksum: ddb5b6391341700d2dbda12f4a618996 (MD5) Previous issue date: 2008-05-19 / This research intends to study the Brazilian publishers identity construction based on its books front cover. Our proposition searched to recognize the common and distinctive procedures used specifically on its first front covers. Considering the great number of publishers present in the Brazilian market we have chosen an initial clipping, which caused the selection of two among the seven biggest publishers in expansion. It refers to Record, considered the oldest and Cosac Naify, the newest. In a second moment, we considered these two publishers actuation during 2007, and we selected for analysis the fiction segment according to the ranking of the five best sellers. From a corpus of five fiction front covers, we elected randomly three first front cover a for each publisher as a sample of its suitable operation. In this investigation the first front cover is taken not only as a package but also as both the book and the publisher identitary face. For the designers that create it, it is developed and treated like an advertisement which sells products based on the first contact between the book and the consumer. Calling into question this kind of interaction as meaning production and publishers identity construction, we examine what is the articulation among verbal, visual and spacial systems expression function in the first front cover, and how these kind of articulation edify the identity´s expression. Approaching the distinctive kinds of visibility that the two publishers sincretic articulation create on its first front covers we conclude that, beyond the strategy of an enunciator/publisher that makes the enunciatary/reader makes sense of the book, it also infers that the publishers use the making feel thought through a combination of sensitive attributes of the first front cover constituent elements as a whole sense. These two designator s ways of doing have been approached in the E. Landowski sociossemiotic as two kinds of interaction: manipulation and adjustment. The discursive semiotic and its model of meaning analysis based on content plane developed around A.J.Greimas, as well as the visual semiotic with the contributions of J.M. Floch based the procedures of description and analysis of the visual texts. For the sensible and intelligible experiences that these texts produce, our approach founded its basis in E. Landowski to develop them as persuasive strategies and as lived experiences, both occurring in distincts kinds of interaction between communication actants. In the first case, processing the ready made signification of the front cover. In the second one, processing the meaning in act. These two interactive procedures led us also to conclude about the two kinds of specification that define the readers, which oriented us to understand the publishers identity construction. Alongside A. C. de Oliveira we concluded that, besides the content plane arrangement, the expressive articulation procedures adopted by the publishers are also the basis of the two distinctive procedures of identity construction: by quantity and by qualification / Esta pesquisa objetiva estudar a construção da identidade das editoras brasileiras a partir de suas capas de livros. Nossa proposta buscou reconhecer os procedimentos comuns e os distintivos utilizados especificamente nas 1ªs capas. Diante da grande quantidade de editoras presentes no mercado, optamos por um primeiro recorte, do qual selecionamos duas dentre as sete maiores editoras em expansão. Trata-se da Record, considerada a mais antiga, e da Cosac Naify, a mais recente. Num segundo momento, levamos em conta a atuação dessas duas editoras no ano de 2007, selecionando para análise o segmento de ficção de acordo com o ranking dos cinco títulos mais vendidos. Do corpus de cinco capas de ficção, elegemos aleatoriamente três 1ªs capas de cada editora como uma amostragem pertinente do seu fazer. A 1ª capa é tomada nessa investigação não só como a embalagem do miolo, mas também como a face identitária tanto do livro quanto da editora. Para os designers que a concebem, ela é desenvolvida e tratada à maneira de um anúncio publicitário para a venda do produto a partir do primeiro contato entre o livro e o consumidor. Problematizando esse tipo de interação, como produção da significação e da construção da identidade editorial, examinamos qual o papel da articulação entre os sistemas da expressão verbal, visual e espacial da 1ª capa, e como esses tipos de articulação edificam a expressão da identidade. Abordando os distintos modos de visibilidade que a articulação sincrética das duas editoras criam nas 1ªs capas, chegamos que, além de uma estratégia do enunciador/editora para fazer o enunciatário/leitor fazer o sentido do livro, depreende-se, ainda, que as editoras empregam um fazer sentir por meio de um arranjo das qualidades sensíveis dos elementos constituintes da 1ª capa como um todo de sentido. Esses dois modos de fazer do destinador, a sociossemiótica de E. Landowski postula como dois modos de interação, a saber: manipulação e ajustamento. A semiótica discursiva e o seu modelo de análise da significação pelo plano do conteúdo desenvolvida em torno de A. J. Greimas, assim, como a semiótica visual com as contribuições de J.-M. Floch embasaram os procedimentos de descrição e análise dos textos visuais. Enquanto experiências sensíveis e inteligíveis que esses textos produzem, nossa abordagem encontrou fundamentamos em E. Landowski para desenvolvê-las tanto enquanto estratégias de persuasão quanto experiências vividas que se processam ambas nos distintos tipos de interação entre os sujeitos da comunicação. No primeiro caso, no processar da significação já pronta na capa, no segundo, no processar do sentido em ato. Esses dois procedimentos interativos nos levaram a concluir também os dois tipos de especificidade definidores dos leitores, que nos orientou na depreensão da construção da identidade das editoras. Concluímos como A.C. de Oliveira que, ao lado do arranjo do plano do conteúdo, são também os procedimentos de articulação expressiva, selecionados pelas editoras, os sustentáculos de dois distintos procedimentos de construção identitária: por quantidade e por qualificação
563

Bleckblås eller träblås : En studie i emotionellt uttryck / Brass or woodwind : A study in emotional expression

Ljunggren, Oliver January 2016 (has links)
This is a study where I examine and compare the perceived emotional expression of brass instruments and reed instruments to investigate whether one group have an inherent tendency to better express a certain emotion than the other group. Based on scientifically proven methods, I have composed two musical pieces, where one of them represents the emotion of happiness and the other one represents the emotion of sadness. I have then written 5 arrangements per musical piece, where one of them consists of piano, two consists of solo instruments from each instrument group accompanied by piano, and two consists of a trio from each instrument group. This makes a total of 10 arrangements. These arrangements serve as audio examples in a web survey where I compare the two instrument groups based on how the audience perceive their emotional expression. A total of 36 people participated in the survey. Regarding the emotion of happiness, 71 % of the participants felt that trumpet and piano was the solo instrument version that best expressed happiness while 18 % chose oboe and piano. 44 % chose the brass trio as the happiest version while 36 % felt that the reed trio best expressed happiness. When it came to the emotion of sadness, 19 % of the participants chose trumpet and piano as the saddest solo instrument version, while 72 % felt that oboe and piano sounded the saddest. 25 % chose the brass trio as the saddest version while 67 % chose the reed trio.
564

台灣半導體產業的政治經濟分析:國家—產業制度的建立、發展與轉型 / State-Business Institutions for the Development of High-Technology Industry: The Case of the Semiconductor Industry in Taiwan

王文岳, Wang, Wen-Yueh Unknown Date (has links)
No description available.
565

銀髮小家庭居住型態之比較研究 / Alternative Housing for Independent Living Elders : A Comparison in Living Arrangements

黃秀玲, Huang, Hsiu-Ling Unknown Date (has links)
國立政治大學社會學系八十七學年度第一學期碩士論文摘要 研究生:黃秀玲 撰 指導教授:林佳瑩博士 論文名稱:銀髮小家庭居型態之比較研究 基於研究主題,本研究把不與子女同住的「獨居」或「夫妻同住」之老人的家庭歸納為「銀髮小家庭」,乃以高雄縣內60歲以上銀髮小家庭老人164人(居住家中不與子女同住83人、居住高縣老人公寓81人為樣本)為樣本,探討銀髮小家庭老人對居住需求的考量、比較不同居住型態(居住在自己家中、居住在老人公寓)對銀髮小家庭老人生活滿意度是否有差異存在。 整體而言,銀髮小家庭老人的共同特點是:多數老人主觀認為晚年的生活該由「自己」來負責任,且這群銀髮小家庭老人的教育程度跟一般非銀髮小家庭老人相比明顯很高,而退休前的職業也多是以軍公教人員為多,故老人們退休後也有穩定的經濟來源---退休金終身俸,或是由兒子供養為主。而比較不同的是我們可以由分析中發現:在「婚姻狀況」方面有明顯分佈上的差異,公寓中的老人婚姻狀態最多為喪偶,佔了半數以上;而居住在社區中的老人卻半數以上多為已婚與配偶同住。 銀髮小家庭老人居住需求前十名依序為:「尊嚴自主的生活」、「無障礙生活空間」、「附近有公園」、「專門的空間設計」、「交通方便」、「24小時緊急送醫」、「親情圍繞」、「訪視巡邏」、「親友聯絡」、「專人三餐服務」、「拓展人際關係」。可見對銀髮小家庭老人而言,有一個舒適、安全的生活空間對他們而言是很重要的考量項目,且居住的地點最好還是能兼顧與子女親友的聯繫,讓老人的情感支持不至於因獨居或夫妻同住而減少;加上若有專人幫忙老人準備三餐,對銀髮小家庭老人來說是一項很貼心的福利服務。經過整個研究的結果,我們可以發現居住在老人公寓的老人其整體生活滿意度、實際居住滿意度均不會比社區不與子女同住老人的結果來的遜色,甚至還比社區不與子女同住老人的反應還要好。這一方面是因為居住在老人公寓的老人一般而言教育程度較高、職業以公務員、軍警人員、教職人員為多,這些公務員體系的老人一直都有穩定的退休制度可以保障他們的晚年生活,再加上他們提早規畫老年生涯、且對子女的觀念能夠隨著社會的變遷做適度的調整,使得他們在面對老年這項事實時能以較開朗的態度來生活,並積極參與社會活動,主動運用社會資源、多方面吸收新知、發展興趣,依舊過的坦然自在。 目 錄 第一章 緒論 第一節 研究緣起……………………………………………………1 第二節 問題陳述……………………………………………………2 第三節 研究目的……………………………………………………4 第二章 文獻探討 第一節 台灣老人居住安排的變遷…………………….……………6 第二節 老人居住型態………………………………………..…..11 第三節 老人公寓………..………………….………………..….15 第四節 老人生活需求面面觀……………………………………..19 第三章 研究設計 第一節 研究架構…………….…………………………………..25 第二節 研究假設………………………………………………….26 第三節 操作性定義…………………………………………….…27 第四節 研究樣本………………………………………………….28 第五節 問卷設計………………………………………………….30 第六節 資料蒐集與分析方法……………………………………..32 第四章 受訪老人資料基本變項分析 ………………………..33 第五章 影響老人居住需求之相關因素分析 第一節 銀髮小家庭老人對居住需求考量的優先順序………………….41 第二節 銀髮小家庭老人個人基本特性對居住需求之分析…………….44 第三節 居住需求對居住型態之相關分析………………………………46 第六章 居住型態之分析 第一節 居住型態對個人基本特性之交叉分析……………………….48 第二節 銀髮小家庭居住滿意情形變項分析………………………….53 第三節 居住型態與居住需求各項滿意之相關分析………………….57 第四節 居住型態對整體生活滿意、經濟情況滿意、居住需求滿意之比較分析……………………………………..…………………60 第七章 結論與建議 第一節 結論………………………………………………………….63 第二節 建議………………………………………………………….70 附表 表1-6 ………………………………………………………………….76 附錄一 參考書目 中文書目…………………..…………………………………………….84 英文書目………………………………..……………………………….90 附錄二 問卷……………………………….…………………..93 表 目 錄 表1 台灣地區及美國65歲以上兩性人口之居住型態……………………………14 表2 受訪老人居住需求依平均分數排行……………………….……………….42 表3 銀髮小家庭老人個人基本特性對居住需求之單因子變異數分析………….45 表4 居住需求與居住型態之相關分析…………………………………………..47 表5 老人個人基本特性對居住型態、居住安排方式的卡方分析……………….51 表6 老人公寓老人與社區老人實際居住需求滿意程度的平均分數比較……….54 表7 老人公寓老人、社區不與子女同住老人之居住需求滿意度前十名比較…..56 表8 居住型態與居住滿意需求各項之相關分析…………………………………59 表9 居住型態對整體生活滿意度、經濟情況、子女、親友來往頻率之單因子 變異數分析…….………………………………………………………….61 表10 居住型態對心理社會適應、社會參與、專業諮詢與服務、設備環境需求 滿意之單因子變異數分析…………………………………………………61 表11 居住型態對居住需求、居住需求滿意之單因子變異數分析……………….61 圖 目 錄 圖1 受訪老人之居住安排方式比較長條圖…………………………………….34 圖2 受訪老人之性別比較長條圖………………………………………………34 圖3 受訪老人之籍貫比較長條圖………………………………………………34 圖4 受訪老人之教育程度比較長條圖………………………………………….34 圖5 受訪老人之宗教信仰比較長條圖………………………………………….34 圖6 受訪老人之婚姻狀況比較長條圖…………………………………..…….35 圖7 受訪老人之子女來往頻率比較長條圖…………………………………….35 圖8 受訪老人之親友來往頻率比較長條圖…………………………………….35 圖9 受訪老人之主要經濟來源比較長條圖…………………………………….36 圖10 受訪老人之一個月生活花費比較長條圖………………………………….36 圖11 受訪老人之生活費夠不夠用比較長條圖………………………………….37 圖12 受訪老人之經濟狀況比較長條圖………………………………………….37 圖13 受訪老人之健康狀況比較長條圖……..………………………………….38 圖14 受訪老人之主觀認為晚年該由誰負責比較長條圖…….………………..38 圖15 受訪老人之理想居住安排方式比較長條圖……………………………….38 圖16 受訪老人之整體生活滿意度比較長條圖………………………………….38 圖17 老人公寓老人得知老人公寓這項訊息之管道長條圖…………………….39 附 表 附表1 老人公寓老人個人基本特性資料次數分配表………………………………76 附表2 社區老人個人基本特性資料次數分配表…..………………………………78 附表3 老人公寓老人在選擇居住型態時的需求次數分配表…….…………………80 附表4 社區老人在選擇居住型態時的需求次數分配表……………………………81 附表5 老人公寓老人實際居住需求滿意次數分配表………………………………82 附表6 社區老人實際居住需求滿意次數分配表…………………………..………83 / Abstract This study explores housing and living arrangements of independent living elders and the differences in life satisfaction among citizens of independent living arrangements. The samples include 83 elderly people (over 60 years old) living in their own house and 81 elderly people (over 60 years old) living in congregate housing in Kaohsiung. The research result shows that independent living elders in congregate housing are higher level of life satisfaction than in their own house. According to overall statistics , the differences between elderly people living in their own house and elderly people living in congregate housing are the status of higher education and steadier income ( because most of them are soldiers or public servants ). Past researches always focus on community care needs of the disabled elderly , and I hope that after my study the authorities concerned can lay emphasis on the housing of all independent living elders in the future.
566

Arrangements de cercles sur une sphère: Algorithmes et Applications aux modèles moléculaires representés par une union de boules

Loriot, Sebastien 02 December 2008 (has links) (PDF)
Depuis les travaux précurseurs de Richard et al., les constructions géométriques<br />occupent une place importante dans la description des macro-molécules et leurs assemblages.<br />En particulier, certains complexes cellulaires liés au diagramme de Voronoï<br />ont été utilisés pour décrire les propriétés de compacité des empilement atomiques,<br />calculer des surfaces moléculaires, ou encore détecter des cavités à la surface des molécules.<br />Cette thèse se positionne dans ce contexte, et après une brève introduction à la<br />structure des protéines, détaille quatre contributions.<br /><br />Premièrement, en utilisant le principe de balayage introduit par <br />Bentley et Ottmann, cette thèse présente le premier algorithme effectif<br />pour construire l'arrangement exact de cercles sur une sphère.<br />De plus, en supposant que les cercles proviennent de l'intersection entre<br />sphères, une stratégie pour calculer les listes couvrantes d'une face de<br />l'arrangement (i.e. la liste des boules qui la recouvrent) est proposée.<br />L'exactitude n'étant pas une fin en soi, mais plutôt une façon de rendre l'algorithmique<br />robuste, nous montrons expérimentalement que le surcoût induit est modeste.<br /><br />Deuxièmement, cette thèse développe les primitives algébriques et géométriques<br />requises par l'algorithme de balayage afin de le rendre générique et robuste. Ces primitives<br />sont intégrées dans une contexte plus général, à savoir le noyau CGAL pour les objets sphériques.<br /><br />Troisièmement, la machinerie introduite est utilisée pour traiter un problème<br />de biologie structurale computationelle : la sélection d'un sous-ensemble varié<br />à partir d'un ensemble redondant de conformations de boucles.<br />Nous proposons de résoudre ce problème de sélection en retenant les <br />représentants qui maximisent l'aire ou le volume de la sélection.<br />Ces questions peuvent être traitées géométriquement à l'aide d'arrangements de cercles sur une sphère.<br />La validation est faîte sur deux fronts.<br />D'un point de vue géométrique, nous montrons que notre approche génère des sélections<br />dont l'aire de la surface moléculaire équivaut à celle de sélections obtenues par des stratégies <br />classiques, mais qui sont de taille nettement inférieure.<br />Du point de vue amarrage de protéines, nous montrons que nos sélections améliorent de<br />manière significative les résultats obtenus à l'aide d'un algorithme manipulant des<br />parties flexibles.<br /><br />Pour finir, nous discutons les problèmes et choix d'implémentation, en<br />les replaçant dans le contexte de la librairie CGAL.
567

Implantation automatisée de circuits précaractérisés et prédiffusés

Tsitsimis, Jean 18 October 1984 (has links) (PDF)
L'objet de la thèse est l'étude des méthodes d'implantation automatisée de deux types de circuits: précaractérisés et les circuits prédiffusés. On propose des méthodes et des logiciels effectuant une initialisation du placement des blocs qui est améliorée par transformations élémentaires successives. Les méthodes sont principalement des méthodes stochastiques et des méthodes d'analyse factorielle. Un «préroutage» des connexions conduit à un écartement des blocs assurant le tracé total des équipotentiels. Etude de l'implantation des circuits dans les réseaux prédiffusés de technologie CML (current mode logic). Elle est effectuée en trois phases: affectation des portes logiques au quadrant, placement à l'intérieur de chaque quadrant, et tracé des connexions
568

Méthodes algébriques robustes pour le calcul géométrique

Mantzaflaris, Angelos 03 October 2011 (has links) (PDF)
Le calcul géométrique en modélisation et en CAO nécessite la résolution approchée, et néanmoins certifiée, de systèmes polynomiaux. Nous introduisons de nouveaux algorithmes de sous-division afin de résoudre ce problème fondamental, calculant des développements en fractions continues des coordonnées des solutions. Au delà des exemples concrets, nous fournissons des estimations de la complexité en bits et des bornes dans le modèle de RAM réelle. La difficulté principale de toute méthode de résolution consiste en les points singuliers isolés. Nous utilisons les systèmes locaux inverses et des calculs numériques certifiés afin d'obtenir un critère de certification pour traiter les solutions singulières. Ce faisant, nous sommes en mesure de vérifier l'existence et l'unicité des singularités d'une structure de multiplicité donnée. Nous traitons deux principales applications géométriques. La première: l'approximation des ensembles semi-algébriques plans, apparaît fréquemment dans la résolution de contraintes géométriques. Nous présentons un algorithme efficace pour identifier les composants connexes et pour calculer des approximations polygonales et isotopiques à l'ensemble exact. Dans un deuxième temps, nous présentons un cadre algébrique afin de calculer des diagrammes de Voronoi. Celui-ci sera applicable à tout type de diagramme dans lequel la distance à partir d'un site peut être exprimé par une fonction polynomiale à deux variables (anisotrope, diagramme de puissance etc). Si cela n'est pas possible (par exemple diagramme de Apollonius, VD des ellipses etc), nous étendons la théorie aux distances implicitement données.
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Four-Body Treatment of the Hydrogen-Antihydrogen System

Stegeby, Henrik January 2012 (has links)
This thesis presents a nonadiabatic (4-body) description of the hydrogen-antihydrogen system at a nonrelativistic level. The properties of the system, the rearrangement processes and the possible existence of resonance states are investigated by using a variational method for coupled arrangement channels, the Gaussian Expansion Method, and the stabilization method. The 4-body basis set is optimized by means of prediagonalization of 2-body fragments. In paper I, a mass-scaling procedure of the Born-Oppenheimer potential is introduced for the description of the relative motion between hydrogen and antihydrogen. The nonadiabaticity of the system is investigated in paper II.
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全球化佈局之研究-以塑膠射出模具業為例 / A Study of Global Arrangement – Plastic Injection Molds Industry

徐碩村, Hsu, Sho-Tsun Unknown Date (has links)
當佈局包括國家區位的選擇、進入策略的選擇與價值活動的安排時,藉由觀察多家企業價值鏈的全球佈局與協調性,本研究將探討:塑膠射出模具業,全球化佈局的「策略架構」與「佈局型態」兩大重心。實務意涵,將可提供塑膠射出模具業、其他相似利基或產業特性企業,業者在進行全球化佈局時的參考。 本研究從全球經營策略、國際化動機、資源優劣勢與策略聯盟、全球化佈局等相關文獻的探討開始,依據塑膠射出模具業的產業特性、企業的價值鏈來進行研究設計。藉由多家個案公司的訪談與次級資料整理,描述其企業全球化佈局發展的過程與型態、全球化佈局的策略思維;最後,再經過跨個案公司的比較與分析後,本研究有下列的發現: (一)塑膠射出模具業『全球化佈局的策略架構』 欲進入國際目標市場,企業應充分檢視「國際化動機」(主動面及被動面的因素)以及「資源優劣勢」(無形資源、實體資源及策略聯盟運用等因素),來決定其「全球化佈局」(國家區位的選擇、進入策略的選擇與價值活動的安排)。 (二)塑膠射出模具業『全球化佈局的型態』 企業進行全球化佈局,「國家區位」的選擇:包括主要區域(台灣、中國、美國),次要區域(日本、德國、英國、法國)以及其他區域。「進入策略」的選擇:包括內部活動,子公司,辦事處(含業務代表),投資型(合資、合併收購),策略聯盟(整合、聯盟、共同行銷、經銷貿易商)以及出口型等。「價值活動」的安排:包括行銷,專案管理,設計研發,原物料進貨,生產製造,策略性外包,試模成形,量測驗收,銷售,售後服務,塑膠射出以及噴塗組立等。 全球化佈局的競爭策略型態,可概括歸類為:高外國投資策略(企業價值活動的佈局是「地域分散」,然而價值活動的協調性「高」),簡單全球策略(企業價值活動的佈局「儘可能集中」於同一個國家來服務全世界,然而價值活動的協調性「高」)以及外銷策略(企業價值活動的佈局是「地域集中」,直接執行廣泛行銷)三種。 (三)塑膠射出模具業者『全球佈局的實務意涵』 業者全球經營之目的是為了「掌握新市場」時,則應將企業的下游價值活動(行銷、銷售與客戶服務等),以最適切的進入策略(銷售子公司、辦事處、投資、策略聯盟或出口等),建立在除了售價亦重視模具品質、交期與服務之北美(諸如美國)、歐洲(諸如德國)與東亞(諸如日本)等目標市場。 業者全球經營之目的是為了「獲取資源或低成本」時,則應將企業的上游價值活動(設計研發、原物料進貨、生產製造、策略性外包、試模成形及量測驗收等),以最適切的進入策略(子公司或投資等),建立在與台灣同文同種的中國大陸;未來,更可進而獲致地主國內需的新市場。 / Country selection, entry strategy and value-added activites are all key elements regarding successful global arrangement. By observing the global arrangements of firms with regard to value chain concept, this research emphasizes on probing into the strategic structure and phases of competititors' global arrangements within Plastic Injection Molds industry. In practice, this research provides reference materials concerning global arrangement to both competitors within Plastic Injection Molds industry and others with similar niches and industrial characteristics. At first, this research arranges related lectures regarding global strategy, motivations for globalization, strength and weakness of competence, strategic alliance. With the above basement, the article considers the characteristics of Plastic Injection Molds industry, and then determines the whole structure further. By reviewing the interviews of case companies and arranging secondary information, the research concretely describes the process and phases with regard to global arrangement, and the specific strategic structure when it comes to Plastic Injection Molds industry. After cross-comparing case companies, this article concludes the following finding: 1. The adopting strategic structure within Plastic Injection Molds industry when global arrangement is considered When companies attempt to enter their targeted international market, they ought to fully examine their motivations for globalization (both actively and passively), and strength&weakness of competence (factors such as strategy alliance, intangible and tangible resources) so as to determine their global arrangement. 2. The revealing phases whitn Plastic Injection Molds industry when global arrangement is considered When companies start their global arrangement, country selection includes the main area (Taiwan, China, and USA), secondary area (Japan, Germany, England and French) and other area; entry strategy selection includes internal activities, sub-companies, agencies (representative included), investing forms (such as joint venture, merge and acquisition), strategic alliance (integration, alliance, cross marketing, and consignee&trader) and exporting forms. Arrangement for value-added activities include marketing, project management, Research & Development, raw material procurement, production, mold outsourcing, molding, check and accept, sales, after service, injection molding, painting, and assembly. The revealing phases regarding global arrangement could be generally categorized into three types: High-Proportion Foreign Investment Strategy (value added activites seem to be both regional dispersed and well coordinated), Simple Global Strategy (value added activites are gathered within one country to serve the whole world's needs, also well coordinated), and Exporting Strategy (value added activities are gathered and Marketing & Sales are enforced extensively). 3. The practical meaning within Plastic Injection Molds industry when global arrangement is considered When the purpose of companies is to grasp new markets, they should adopt the most suitable entry strategy (such as sub company, agency, investment, strategic alliance, export) to build their downstream value-added activites (such as marketing, sales, and customer service) directly in the target market (such as USA in North America, Germany in Eurpoe, and Japan in East Asia) which takes account of price, quality, delivery, and service. When the purpose of companies is to gain resources or adopt low-cost strategy, they should adopt the most suitable entry strategy (such as sub company and investment) to build their upstream (Research & Development, raw material procurement, production, mold outsourcing, molding, and check and accept) in China so as to gain potential market.

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