負面事件比正面事件更能達到引起人們注意的效果，然而消費者的品牌依賴程度和負面事件之間的相互作用關係過去很少被研究。因此，本研究希望能透過調查年輕的品牌手機使用族群，以瞭解負面事件的嚴重性、負面事件的來源可靠性，和消費者的品牌依賴程度對消費者的負面品牌態度改變、負面產品評估改變、及風險認知改變程度的影響。 本研究發現，當一個品牌被負面事件攻擊時，消費者的品牌依賴程度及負面事件的嚴重程度會分別對其負面產品評估改變、及風險認知改變程度產生影響；而消費者的負面品牌態度改變只會被其品牌依賴程度影響。並且，負面事件發生時，消費者的品牌依賴程度並不能解決負面內容對消費者所帶來的影響，真正重要的是反而是負面事件的嚴重程度和來源可靠性。品牌管理者應該多加注意的負面事件的組合為高風險且來自較可靠的管道，因為這樣的組合會對消費者產生負面影響最大；而較不需注意的是低風險且來自較不可靠的管道的負面事件組合，因為這樣的組合對消費者產生負面影響最小。 / Negative events are known to drawn more attention than positive events, but how consumers’ brand attachment would interact with negative events is rarely discussed in the literature. As a result, this research would like to investigate how severity level and source credibility of a negative event, and consumers’ brand attachment would affect consumers’ negative brand attitude change, negative product evaluation change and perceived risk change through studying of young adults who use brand cell phone. In this research, it is found that when a brand is attacked by a negative event, consumer’s brand attachment and the severity level of a negative event would both affect consumer’s negative product evaluation and negative product evaluation changes, though only brand attachment would affect consumers’ brand attitude. Furthermore, brand attachment cannot resolve negative impacts of a negative event to the consumers; instead, the severity level and the source of a negative event would affect consumers’ negative brand attitude, negative product evaluation and perceived risk changes. Specifically, it is worth the brand managers the most attention when a negative event involves high severity level and comes from a more credible source, as this combination bring more negative changes to consumers, and the least attention when a negative event involves low severity level and comes from a less credible source, as this combination would bring least negative changes to consumers.

個人學習動機向來被認為是影響學習成就的重要因素，但是家庭也對學生的學習提供特定的脈絡條件。因此，在探討學生學習成就與時間發展效應之時，若能同時納入個人與家庭因素，並探討其間的交互作用，將能對於兩者的影響力進行客觀的檢驗。本研究的目的主要在探討臺灣青少年學習成就的成長軌跡變化型態，以及家庭文化資本與個人學習動機對於學習成就成長軌跡的影響機制。其中學生的文化資本是來自家庭父母所傳遞下來的先天條件，係屬於一種結構因素；而學生的學習動機則是來自個人後天的努力與學習的正向動力，係屬於一種個人因素。具體而言，本研究目的分為三個主要的研究議題，首先，根據Bourdieu（1977）的文化資本概念，以及Bandura（1977, 1986, 1997）與McInerney和McInerney（1994）的學習動機觀點，探討這兩個重要解釋變數對於各波學生學習成就的影響情形；再者，根據Sternberg（1985, 1986, 1988）的智力三元論觀點探討學生學習成就的成長變化情形；最後，探討文化資本與學習動機對於學生學習成就成長軌跡的交互作用效果。 研究資料取自臺灣教育長期追蹤資料庫（Taiwan Educational Panel Survey）的四波追蹤樣本，以潛在成長曲線模式進行次級資料分析。研究結果發現：1.臺灣青少年的學習成就成長軌跡呈現非線性的遞增漸緩的成長曲線；學生在學習成就的起始能力與成長速率存在個別差異，且學生的起始能力與成長速率具有正向的關係，顯示隨著時間的遞移，起始能力高與低的學生，其能力的差距會逐漸擴大。2.文化資本與學習動機對於學習成就成長軌跡的影響未具交互作用，顯示個人的學習動機並不能減緩或反轉文化資本對於學生學習成就的影響。3.文化資本與學習動機對於學生學習成就的主要效果，在學習的早期階段，存在正向的影響效果，但影響力會隨著時間而逐漸降低。4.文化資本係影響學生學習成就成長軌跡的重要因素，文化資本的豐富與不足會加劇學生學習成就的差距，因而造成強者恆強、弱者恆弱的「馬太效應」現象。最後，依據上述的研究發現，分別提出教育實務上、未來研究與對資料庫研究的建議，以供相關教育人員與研究者參考。 / Individual motivation has always been recognized as the key factor for influencing the students’ learning achievement. However, the family of the students is also considered as an important contextual determinant. As a result, in order to analyze the students’ learning achievement against the temporal effect of time, it is imperative that the factor of family background should be included for understanding the interaction of the factors on the learning achievement. The primary goal of this study is to inquiry the patterns the development and change of learning achievement growth trajectory of the Taiwan adolescent. Particularly, this study explores the effects of family cultural capital and learning motivation on adolescent learning achievement growth trajectory. By definition, family cultural capital which is a structural factor refers to the inherent characteristics that are passed down from the students’ parents. On the other hand, the students’ learning motivation which is a personal factor refers to the extrinsic factor that arises from later days’ hard work and positive learning efforts. In terms of research objectives, this study tries to integrate the Bourdieu’s (1977) perspective of cultural capital, and Bandura’s (1977, 1986, 1997) as well as McInerney and McInerney’s (1994) concept of learning motivation into a framework for examining the effects of the learning growth of different waves of students. Secondly, by applying the Sternberg’s (1985, 1986, 1988) triarchic theory of intelligence to examine the changes of the students’ learning growth trajectory. Finally, to analyze the interaction between the students’ cultural capital and learning motivation on their learning achievement trajectory. The data using in this study was selected from the longitudinal database Taiwan Educational Panel Survey (TEPS). A total of four waves of students’ data were downloaded and analyzed as secondary data using the latent growth curve modeling (LGCM). Major results of the study were followed: First, the learning achievement trajectory of Taiwan adolescents’ seemed to be gradually growing in a non-linear incremental curve; it also shown that at the beginning the students’ learning achievement displayed significant individual differences. Likewise results also revealed a positive relationship between the students’ initial status and growth rate of learning achievement. That is, as the passing of time, the initial status of learning achievement affected the growth of disparity among the students. Second, there were no significant interaction effect between the students’ cultural capital and learning motivation on the learning achievement growth trajectory. This means that the students’ learning motivation cannot moderate the effects of cultural capital towards the learning achievement. Third, results revealed that the main effects of the students’ cultural capital and learning motivation on the learning achievement were occurred on the early stages of learning. A significant positive effect was found in these stages, however, the positive effect gradually decreased along with the passing of time. Fourth, it was found that the minimal effect of students’ cultural capital on their learning achievement growth trajectory was determined by the abundance or deficiency of the former. The amount of cultural capital also determined the distance of the students’ gap. In other words, a phenomenon of the Mathew effect was supported; wherein the students who are in a strong stand will get stronger later on, while the weak shall get weaker. Besides the findings mentioned above, recommendations for further study and limitations of the present study were given at the end.

品牌國家是近年來新興的議題。荷蘭籍學者彼得．范．海姆（Peter van Ham ）於2001年在《外交事務》上發表文章提出：「隨著全球化和媒體革命的發展，已使得每一個國家更明白自身的形象、聲譽及態度，簡言之，即為其品牌。過去的傳統性外交重要性已逐漸消失，在未來政治家必須訓練自己有更好的國家品牌資產經營能力。品牌國家將不僅與他們自己競爭，更需與世界性的超級品牌媲美。」如今許多國家政府對此已相當重視。 本文試圖經由非傳統外交、軟權力、公眾外交、國家行銷等學術探討，對品牌國家的定義及內涵作一個更全面性的研究及瞭解；並藉由芬蘭與諾基亞相互之間關係的案例分析，對品牌國家做更多闡述，期藉此為我國政府運行帶來一些新的想法。 / Brand State is an emerging issue in recent years. In the year of 2001, the Dutch scholar Peter van Ham talked about this concept in Foreign Affairs that “Globalization and the media revolution have made each state more aware of itself, its image, its reputation, and its attitude -- in short, its brand. The traditional diplomacy of yesteryear is disappearing. To do their jobs well in the future, politicians will have to train themselves in brand asset management. Brand states will compete not only among themselves but also with superbrands.” Nowadays, many countries have paid a lot of attention to it. This thesis attempts to illustrate the definition and content of Brand State more comprehensively by researching non-traditional diplomacy, soft power, public diplomacy, national marketing and other academic theories. Also, it examines the case of the relevance between Finland and Nokia to elaborate Brand State more and tries to bring new ideas to our government.

「比爾與梅琳達•蓋茲基金會」（Bill & Melinda Gates Foundation）從成立至今，捐出超過300億美元的鉅款，資助了近8000項慈善公益專案，其範圍橫跨了全世界極貧地區，挽救無數寶貴生命，堪稱全球影響力最大的公益基金會。 從資訊軟體專業起家的Bill Gates對慈善領域並不熟悉，但卻能在短時間內利用觸媒特性，快速建立合作夥伴系統、吸納捐款與資源，充份發揮平台的正向網絡效應及鎖定效應，迅速壯大基金會規模，並高度有效率運用資源，讓每一分錢的價值發揮到最大，足以作為學習借鏡。 本研究目的在找出「比爾與梅琳達•蓋茲基金會」的經營模式與機制設計，並依此探討其對全人類社會關鍵議題的影響與貢獻；及其關鍵性成功因素，同時探究其對慈善事業及其他公益組織有何影響。希望藉此提供台灣其他非營利組織一些建議，讓它們能從蓋茲基金會的成功經驗中學習，或是在此基礎上創新。 本研究發現，蓋茲基金會創新的觸媒平台經營模式與獨特的機制設計 -「對其目標市場及客戶客觀精確且完整深入的研究分析」、「創意的捐贈機制協助其建立強大的夥伴生態系統進而發揮平台強大的網絡效應」、「高度目標導向的專案執行並重視績效與考核」、「資源高度有效率運用且以量化為溝通的準則」、「有系統地將內隱經驗轉化為外顯知識」，以及「將企業營運經營管理與公司治理理念導入非營利組織」為其關鍵成功因素。 / Bill & Melinda Gates Foundation has so far donated more than 30 billion US. dollars to fund about 8,000 charitable projects, which benefit those extremely poor areas in the world and save countless lives. It may be deemed as the world's most influential philanthropic organization. However, it is well-known that Bill Gates is not familiar with philanthropy work, but somehow he has leveraged characteristic catalyst to build the partner ecosystem efficiently to attract donations and resources; moreover, he helps the organization to fully utilize the platform’s positive network and lock-in effects to help expanding the scale of the Foundation rapidly. It is known that Gates Foundation with Gate’s leadership is good at maximizing resources’ value. Thus this study aims to identify the business model and the mechanism design of Gates Foundation. It deeply investigates each activity from the platform’s value propositions to find out its key success factors. Meanwhile, it explores this model and how it causes impact on philanthropic industry. This study hopes to provide advice for non-profit organizations so that they could learn from the Bill & Melinda Gates Foundation’s experiences or even mirror some of the original strategic thoughts of its mechanism designs once they decide to develop more aggressively on the philanthropy. The study found the key success factors of Gates Foundation as bellow: •Deep insight and complete analysis on its target markets and customers. •Creative donation mechanisms that helps to form a strong partner ecosystem, and bring positive network effect to the platform. •Goal-oriented project that is highly executed and emphasized on the performance evaluation. •High efficiency on the use of resources and how its value is maximized. •Transfer implicit experience into explicit knowledge & know-how. •Utilize management knowledge & methodology of global enterprise and practice it in philanthropic organization.

微陣列晶片是發展及應用較為成熟的生物晶片技術。由於微陣列實驗程序複雜，故資料常包含多種不同來源的實驗誤差，為了適當的區分實驗中來自處理、晶片及基因的效應，我們提出混合效應變異數分析模型來調整系統誤差。針對各基因在不同實驗環境的差異性假設檢定問題，利用最小平方法推導出點估計以及對應的檢定統計量。本研究介紹多重檢定問題中的族型一誤差，並證明在此模型下，Sidak調整法為適當的多重檢定方法。在給定族型一誤差率的顯著水準，利用檢定力的公式，運算出在預設檢定力的最低水準下所需最小樣本（晶片）數。最後我們透過電腦模擬，以蒙地卡羅法來估計檢定力與族型一誤差率，由模擬結果發現，採用此最小樣本數結果，其檢定力可達到預期的水準以上，並且其族型一誤差率皆適當地控制在顯著水準以內。

本文探討景氣因素、研發外溢效果及技術知識特質對IC設計業研發支出遞延效應之影響。本研究主要採用Lev and Sougiannis (1996)所發展之研發支出遞延效應實證模型，以國內IC設計業上市櫃公司為對象，透過分析產業特性，區分為多應用性IC設計群組及單應用性IC之資訊、通訊及消費性群組，並探討其研發支出遞延效應。研究發現如下： 一、在研發支出遞延效應中，IC設計業受景氣之影響僅限於當期之研發支出；就研發支出效益受影響程度上，IC設計業亦低於其他IC產業。此結果顯示，IC設計業由於具備產品多元化和應用多元等利基市場特性，且在國內是屬於成長型產業，故景氣影響程度不如其他下游產業來的大。 二、多應用性IC設計公司之研發支出所創造之未來效益，比單應用性IC設計公司高。多應用性IC設計公司因為受到研發外溢效果之影響，其當期及遞延一期之研發支出，會比單應用性IC設計公司創造更高之效益。此結果顯示，多應用性IC設計公司投入於不同領域產品之研發支出，存在類似產業內外溢效果，因此亦加強研發支出對未來效益貢獻之程度。 三、資訊類單應用性IC設計公司之研發支出，對未來所創造之效益金額及持續年限，均未優於通訊類及消費類單應用性IC公司。本研究發現，技術路徑相依度及技術變動程度兩種技術知識特質，並不能完全解釋單應用性不同群組之研發支出所創造未來效益的程度，而必須同時考量下游應用市場之目前狀況及未來潛力，才能對其研發支出遞延效應做出更正確之推論。 / This thesis analyzes three R&D performance issues of the IC design firms in Taiwan. First, it addresses the effect of the fluctuating economic cycle in the semiconductor sector on the R&D performance of design and non-design firms in the IC industry. Secondly, this study examines the R&D spillover effect on the R&D performance of the multifunctional and single-functional groups of IC design firms. Finally, this study discusses how technological knowledge (path independence and complexity) influences the R&D performance of the three subgroups (computer, communication, and consumer) of single-functional IC design firms. Three major findings of the study are as follows: 1.The fluctuating economic cycle in the semiconductor sector has less influence on the R&D performance of the IC design firms than that of the IC non-design firms. The fluctuation affects the R&D expenditure of IC design firms only in the current year, but that effect on the IC non-design firms exist in the current year and also the following year. The R&D performance of IC design firms is also less influenced. 2.The multifunctional IC design firms generate more benefit from R&D expenditure than single-functional ones, suggesting that the former group has a stronger R&D spillover effect. 3.Although the computer subgroup of IC design firms possesses high technological path dependence and low technological complexity, its R&D performance is not better than the other subgroups. This finding suggests that technological path dependence and complexity do not fully explain the difference in R&D performance among the three subgroups of single-functional IC design firms.

資本資產定價模型已被廣泛使用於分析股票風險與要求報酬率之間的關係。然而，個別股票風險Beta是否足以解釋其報酬，也受到愈來愈多的質疑。Fama和French在1993年提出額外兩個因子來解釋股票報酬。我們將應用資本資產定價模型和三因子模型來分析1963年7月至2002年12月之美國的三大股票交易所上市公司。藉由一次改變分析過程中的一部分，以觀察參數估計值是否穩定。結果發現Beta_HML總是顯著且最為穩定，而Beta_SMB並不顯著。Beta經常顯著，但變動情況較大。另外，我們將考慮個別股票本身的變異，亦即將隨機效果納入考量。 / The Capital Asset Pricing Model (CAPM) has been widely used to analyze the relationship between risk and required rate of return on a stock, while it is doubted that individual stock's risk Beta has enough explanatory power for it's returns. Fama and French (1993) proposed two more factors to help explaining stock returns. We use the CAPM and the three-factor model to analyze listed companys in American stock exchanges, during the period from July 1963 to December 2002. We change part of the analyzing process a time to see if the estimates of the parameters are stable. The risk-premium Beta_HML is always significant and it performs most stable, while another risk-premium Beta_SMB is never significant. Beta is usually significant but it varies. Furthermore, we take within-stock variation into account, so random effects are considered.

台灣半導體產業發展所形成獨特的產業垂直分工與產業上、中、下游完整價值鏈的群聚效應，是締造今日台灣IC設計產業快速成長的主因，2004年創造年產值83億美元(新台幣2,608億元)，在全球330億美元的產值中占有率近25%，世界排名第二。人才、資金、技術及市場是IC設計產業成功發展的基本要素，而「行銷通路管理(Sales-Channel M.」、「價值鏈管理(Supply-Chain M.」、「智慧資本管理(Intellectual-Property M.」、以及「顧客導向管理(Customer- Driving M.」之S2IC核心能力，則是台灣IC設計業者經營的關鍵成功因素(KSF)。 面對潛在競爭者如中國大陸、日本、韓國、及印度IC設計業者急起直追的競局中，尤其是中國大陸挾帶廣大半導體IC產品需求、電子資訊產品的內需市場、充沛的人力、低廉的成本結構、加上政府政策的優惠獎勵措施及國際大廠的投資設廠，大陸IC設計公司以接近消費市場與擁有營運成本的優勢，將成為台灣IC設計業者未來最大的潛在競爭者。 半導體產業逐漸進入微利時代，台灣IC設計業者將面臨製造成本優勢不再，產業群聚的邊際效益正逐漸遞減中，企業為避免陷入價格戰，必須跳脫昔日以成本優勢為唯一考量的經營模式，在既有核心能力與競爭優勢的基礎上，試圖朝向提升產品與服務價值的方向發展，利用「營運模式創新」與「產品功能創新」來達到企業經營效率的提昇與附加價值的創造，朝價值鏈兩端的創新經營延伸，才能因應產業在全球化過程中，新興競爭者崛起所帶來的競爭威脅，建立企業之持久競爭優勢。 對於未來IC設計產業的發展方向有一、整合軟體、硬體、及IP技術的系統單晶片SoC產品發展；二、營運型態朝向策略聯盟之垂直似整合的合作模式；三、大者恆大的集團化趨勢；四、大陸市場崛起的商機掌握。台灣IC設計業者要在產業的垂直似整合中，利用既有的競爭優勢，締造未來市場雙贏的榮景。從企業的發展機會來看，市場上沒有絕對的競爭，只有無法掌握的機會。

過去二十多年來，心理語言學研究關注詞彙歧義解困 (lexical ambiguity resolution)歷程發生時，語義脈絡與多義詞的語義頻率之間的交互作用。許多研究發現，當語境支持非均勢同形異義詞 (unbalanced homograph) 的次要語義時，同形異義詞的凝視時間長於與其有相同字形頻率的單義詞 (unambiguous control)，此為次要語義偏向效應 (subordinate bias effect)。根據再排序觸接模型 (reordered-access model)，次要語義偏向效應來自於主要語義與次要語義的競爭；相對地，選擇觸接模型 (selective access model)則認為只有與語境相關的語義被激發，因此，次要語義偏向效應是因為提取到一個使用頻率較低的語義。本論文進行兩個眼動實驗。實驗一檢視中文多義詞的次要語義偏向效應以區辨兩種詞彙歧義解困模型分別提出的解釋。本實驗的材料使用了低頻同形異義詞、低頻單義詞、以及高頻單義詞。結果顯示，當使用的單義詞與多義詞字形頻率相同時，在目標詞及後目標詞上(目標詞後一個詞)皆發生了次要語義偏向效應。實驗二利用口語理解─視覺典範中透過受試者理解語音訊息時同步記錄眼動的作業方式來探究次要語義偏向效應是否來自於主要語義的激發。當口語句子中的目標詞被唸出後，會計算出隨著時間增加眼睛落在四個雙字詞的凝視比例。結果發現次要語義因為語境的選擇在聽到目標詞後大約500毫秒時就可被激發，主要語義則在一聽完多義詞後被激發。因此，多義詞的兩個語義在聽到目標詞後大約900至1300毫秒時(相當於在後目標詞時)發生競爭。整體而言，本研究顯示即使語境支持多義詞的次要語義，主要語義依然會被激發。因此，次要語義偏向效應是由兩個語義競爭後所造成的結果，符合再排序觸接模型的解釋。 / Research in psycholinguistics throughout the last two decades has focused on the interaction between linguistic context and meaning dominance during lexical ambiguity resolution. Many studies demonstrated the subordinate bias effect when the preceding context biased for the subordinate meaning (i.e. infrequent meaning) of an unbalanced homograph. According to the reordered access model, the SBE is due to competition between the dominant and subordinate meanings. On the contrary, the selective access model assumes only the context-relevant meaning is activated and the SBE is a result of access to a low frequent meaning. Two eye tracking experiments of sentence reading and sentence listening were conducted. Experiment 1 examined the SBE of Chinese homographs to differentiate the two accounts. We utilized low frequency homographs along with their matched low and high-frequency unambiguous words. The results showed the SBE emerging in fixation durations of the target region and post-target region (i.e. next two words of the target), when unambiguous controls were matched to the word-form frequency of ambiguous words. Experiment 2 used visual world paradigm to explore temporal dynamics of dominant meaning activation responsible for the SBE in an instructional eyetracking-during-listening task. Fixation probabilities on four disyllabic printed words were analyzed during a time period after a target word was uttered in a spoken sentence. The results supported the reordered access model. The subordinate meaning was activated by contextual information at about 500 ms after the onset of acoustic homograph at the time when context penetrated to make its favored meaning available. Soon after the offset of homograph, the dominant meaning became active. Both meanings associated with the homograph were activated during the time windows of 901 ms to 1300 ms, which approximately corresponding to the acoustic onset of post target. In sum, our studies demonstrate that the dominant meaning is activated even when the contextual information biases to the subordinate meaning of a homograph. The subordinate bias effect is the result of competition from two meanings, conforming to the reordered access model.

「沒有標準化就沒有現代經濟。」在知識經濟時代，掌握制定規則權力者，就占有主宰市場的領導地位。由於絕大多數標準係由政府或私人組織所制定，因此，研究標準制定組織具有重要意義。此外，觀察當代立法趨勢，政府以採訂私人組織或非政府組織所擬定之產業標準的方式，擴增其管制功能，在此潮流下，採訂私人草撰標準成為法律規範一環，此舉一方面可能形成授權立法之漏洞，另一方面將迫使個人暴露於著作權侵權行為之刑事、民事以及行政制裁大帽。同時，政府將產品標準及認證之工作委由產業協會等私人組織承擔亦成主流，該項¬「公益性」作業即可能成為事實標準制定者用來限制競爭、不當逐利的手段。 本文便以上述爭議問題為出發點，討論標準制定組織所擬定之標準，特別是經過政府機關以法律規範形式採用後，是否仍該當著作權的保護客體？並將研究延伸到網路產業中標準著作權保護的適當性問題，以及針對標準這類事實編輯物的資料庫保護進行分析；其次，本文將針對一國之產業標準制定組織為研究重心，探討例如標準制定與認證中的限制競爭及獨占管制的法律問題，以及隱然成為事實標準的市場領導者涉及智慧財產權的拒絕交易紛爭等課題。然而，針對上述命題的前提要件是對標準的概念與應用有相當之瞭解，以導入標準制定組織之運作、不同層級標準制定過程之影響及其所涉及之智慧財產爭議問題研究。因此，本文將對國家標準以及行業標準制定及運用過程所涉及之著作權及競爭法問題作深入且廣泛之瞭解，以此為基礎，分析各層級標準制定體系的規範內涵，繼而詮釋一國保護行業標準之著作權與競爭法之法律規定；並提出建言作為我國標準化體系之發展、參與國際標準制定活動、標準著作權保護分析架構、事實編輯物（資料庫）保護模式、競爭法對標準與認證活動之適用以及切入拒絕交易案件等之參考。 / In a knowledge-based economy, whoever dominates rules-developing overpowers the market. Most of the standards are set by the government and private organizations; therefore, a study on standard-setting organizations is of essential value. The Government leverages its regulatory function by adopting law standards promulgated and copyrighted by non-governmental actors. Despite governmental ambitions, no one is responsible for evaluating the legitimacy of this approach ex ante and no framework exists to facilitate analysis. On the other hand, standard-developing and conformity assessment increasingly falls on the shoulders of industry associations and lead to impartiality concerns from the antitrust law perspective. Regarding standards that are generated and controlled by private actors exposing citizens to criminal, civil and administrative sanctions, this paper contributes an analytical framework and proposes institutional mechanisms to implement it in terms of copyright. This paper extends by questioning if copyright would be an appropriate form to protect standards in the Internet industry. Then, it explores ways to protect compilation of facts and databases once they are de facto standards. Following the antitrust concerns, this paper focuses on industry standard-setting organizations within a specific territory to explore the antitrust and unfair competition problems confronting the role of the de facto standard-setters or the certification performers and the refusal to deal involving intellectual property issues. As foundations, this paper initiates by a detailed study of concepts and applications surrounding standardization; then, it leads to how a standards is produced, how standard-developing organizations in various levels affect the market, and how the intellectual property problems involves in standardization. In conclusion, based upon in-depth coverage of copyright and antitrust predicaments facing applications of national standards and industry standards, this paper interprets how copyright and antitrust laws work to protect business standards. At the same time, it delivers suggestions for the development of our standardization system, involvement of international standard-setting activities, an analytical framework for standards in copyright, protection for compilation of facts and databases, and how antitrust laws works when it comes to non-governmental standard-setting actors.