3D列印技術最早可以被追溯到18世紀，直到2012年英國經濟學人期刊表示3D列印技術將引爆第三次工業革命後，全球各國與產業界更加投入於此。直至今日，世界智慧財產權組織(WIPO)於2015年公布的《世界智慧財產報告》仍將3D列印列為三大前鋒技術之一，Gartner在2016年所提出之年度預測中，亦表示3D列印在2017年仍是最重要之技術之一，本文研究發現其具備設計靈活、材料多樣、一體成型、以及材料節省等特性，在技術與設備逐漸成熟、價格降低等因素下，業界已將其運用在產品製造的各個階段－設計、製造、銷售、與維修階段，且根據研究許多企業亦對於3D列印抱持正面、積極之態度，可見3D列印技術之價值。本文因此以3D列印技術為對象討論，並討論所涉及之著作權議題。 本文觀察到在3D列印中有兩個值得關注的部分，首先，由於其可使用多種材料製作多樣列印成品，當中包括了實用性物品之設計，即兼具藝術性與實用性之創作，會產生是否可受著作權保護之疑問，以及不同於純藝術之創作，為避免給予保護後將逾越著作權之立法精神，是否需要適用額外之著作權保護要件之問題；其次，由於3D列印在製造過程中，可分為建模階段、列印階段，當中涉及空間轉換之情形，因此會產生我國著作權法上如何評價此議題之疑問，本文針對以上兩部分進行研究，透過我國與美國實務與學說見解，分析與提出建議。 根據我國著作權法之規範，本文認為我國著作權法在圖形著作與美術著作中係有兼具實用性與藝術性之創作類型存在，惟過去我國實務在美術著作僅以「手工」、「一品製作」之「美術工藝品」，本文認為專利法與著作權法並非互斥，有雙重保護之可能下，應揚棄「手工」、「一品製作」要件，縱使獲得設計專利保護、或屬於「機械」、「大量製造」之工業設計，亦可獲得著作權保護，因此本文建議修正「美術工藝品」用語為「應用美術」。接著是否需額外著作權保護要件上，本文發現我國判決曾引用美國著作權法之實用性原則之內涵，同時研究後認為在美國Star Athletica, LLC v. Varsity Brands, Inc.案後，統一適用步驟與標準，解決以往美國實務與學說所產生之矛盾與爭議，建議我國可以修法引進實用性原則，便於實務操作、判斷。 在著作空間轉換議題，主要爭議是來自於立法沿革，目前實務、主管機關與學說見解共識在於著作於平面轉立體時，並非一概屬於實施行為，而不受著作權規範。實務、主管機關表示需視「立體物實際展現之內容」判斷為重製、改作、或實施，對此學說有不同意見，主要爭議在於考量因素與實施意義認定之差異，本文研究後提出著作空間轉換模型，以利實務判斷，並認為立體轉為平面亦可以同理判斷。 最後，在3D列印之CAD檔案與列印成品可著作性上，本文認為最主要的問題除了實用性原則外，尚包括原創性部分，原創性之判斷會受到不同創作方式影響，但仍有受到著作權保護之可能。在實用性原則部分，Star Athletica, LLC v. Varsity Brands, Inc.案最高法院所提出標準相較以往更為寬鬆，本文認為若採取此見解，將會更容易取得著作權保護，對於3D列印創作人較為有利。 / 3D printing can be traced back to the 18th century at the earliest time. After The Economist Journal said 3D printing is one of important breakthroughs leading to the factory of the future and digital manufacturing, amount to the third industrial revolution in 2012, countries and industries around the world paid more attention on it. Until now, the World Intellectual Property Organization (WIPO) published new WIPO report in 2015 and shows three frontier technologies that hold the potential to boost future economic growth are 3D printing, nanotechnology and robotics. In Gartner’s 2017 annual predictions about the future of 3D printing, Gartner also said that 3D printing is still one of the most important technologies. This thesis finds that 3D printing has the characteristics of flexible design, diversified materials, production in one-step and products without cost penalties in manufacturing, and so on. As the technology and equipment gradually mature and price decreases, the industry has applied 3D printing to various stages of producing- design, manufacturing, distribution, and after-sale service. According to the studies that many companies also have a positive attitude towards 3D printing. For the above reasons, this thesis therefore discusses 3D printing technology, and focuses on the copyright issues of it. This thesis discovers that there are two questions worthy of attention in 3D printing. First of all, because there are many materials used for 3D printing to produce a variety of printed products, including the design of useful articles, which are both artistic and utilitarian products. It will call into questions whether the design of useful articles is copyrightable or not, and if the answer is yes, what is the protection scope? Second, there are two stages in the process of 3D printing- executing Computer-Aided design file (CAD file) stage and printing stage involved in space conversion (2D-3D, 3D-2D) question. This thesis focuses on the above two questions, and refers to the scholars’ and the courts’ opinions of U.S. and R.O.C copyright law to propose some advice and opinions. For the first question, this thesis conclusion is that the design of useful articles is protectable in R.O.C copyright law, which might be pictorial and graphical works or artistic works. Besides, it is not reasonable to add two elements of applied arts- craftsman and only one production. After the Supreme Court held in Star Athletica, LLC v. Varsity Brands, Inc. that it proposed unified and appropriate test for implementing the useful article doctrine, the useful article doctrine becomes easier to apply. Therefore it might be a good solution to decide whether the design of useful articles is copyrightable or not, and if the answer is yes, what is the protection scope? For the second question, it happened because of amendment of R.O.C copyright law, and this thesis proposes a model to assist judgment. Last but not least, this thesis shows that the most two important elements determine whether the design of useful articles is copyrightable or not are originality and the useful article doctrine. According the opinions about Star Athletica, LLC v. Varsity Brands, the unified test for implementing the useful article doctrine becomes easily accessible and will beneficial for creators to be protected by U.S. copyright law.

本研究從金融科技創新應用之觀點，舉行動銀行app之應用為例，整合過去行銷與科技採用之相關文獻，並呼應金融科技時代的創新元素，據此探究使用者對於行動銀行app持續採用行為、與提供未來創新發展上之建議。首先以質化研究的方式，了解行動銀行app使用者的使用原因、使用經驗、對app的整體評價與建議；其次發展出量化研究模型，找出各種影響消費者持續使用意願的因素。 本研究針對「僅使用行動銀行app者」、與「行動銀行app和網路銀行皆有使用者」發放網路問卷調查，在量化研究的部分，首先根據Fintech重要核心價值中的差異化與利基型專業產品，提出競業差異作為研究模型之第一層探討面，結果顯示: 1. 設計美感對使用者能產生正向的情感品質知覺，提升對科技使用的知覺有用性、知覺易用性與降低知覺風險。 2. 品牌聲望有助於提升消費者對於業者所提供之產品與服務的相對優勢。 其次，結合過去創新擴散理論、科技接受模式以及個人知覺風險，作為研究模型之第二層探討面，結果顯示: 複雜性、知覺有用性、知覺風險能顯著影響消費者對於行動銀行app的採用意願。 最後，整合質化訪談發現與量化結果分析，給予結論與建議: 1. 業者可從設計美感加強消費者對於新科技使用的知覺有用性與降低知覺風險 2. 品牌聲望為輔，實質創新為主，首先降低複雜性 3. 從知覺有用性方面創造創新競爭優勢、同時兼顧知覺風險 4. 持續推廣行動銀行app，作為創新發展基礎後盾、與開拓市場之契機。 / This paper takes mobile banking application as an example in the view of FinTech innovation. Combined with findings from marketing and information system research, this study adopts key elements of FinTech innovation to arrive at a more complete understanding of consumers’ continuance intention toward mobile banking. By first taking the qualitative method and conducting semi-structured interviews, we look into consumers’ motivations, experiences, and evaluations of using mobile banking. For the quantitative part our empirical tests involve structural equation modeling. In addition, with the reference to one of main core values of FinTech innovation: differentiation and niche, specialized products, we propose competitive differences among competitors to form our first layer research model, the results demonstrate that: 1. Design aesthetics can increase one’s perceived affective quality of system usage, which in turn, had a significant positive impact on perceived usefulness, perceived ease of use and lower perceived risk 2. Brand reputation can positively affect consumers’ sense of relative advantage in terms of the product and service provided by specific vendor. Meanwhile, our research integrates the concepts of Rogers’ innovation diffusion model, technology acceptance model, and personal perceived risk to further propose our second layer research model, and the result shows that: complexity, perceived usefulness, and perceived risk emerge as important antecedents of consumers’ continuance intention toward mobile banking. Lastly, we conclude our analysis of both qualitative and quantitative survey and make suggestions as below: 1. Placing a high value on the influence of design beauty, could increase consumers’ perceived usefulness and reduce perceived risk of new technology. 2. Focusing mainly on innovation while brand reputation subsidiary, and take complexity as priority. 3. Creating competitive advantage of innovation based on perceived usefulness, without overlooking the significant influence of perceived risk. 4. Keeping giving an impetus actively to the usage of mobile banking to solidify foundations of innovation development and increase opportunities in the market.

京都大学 / 新制・論文博士 / 博士(工学) / 乙第13546号 / 論工博第4209号 / 新制||工||1984(附属図書館) / (主査)教授 竹脇 出, 教授 聲高 裕治, 准教授 張 景耀 / 学位規則第4条第2項該当 / Doctor of Philosophy (Engineering) / Kyoto University / DFAM

隨著半導體製程技術的快速演進，以及電子產品往系統單晶片（SoC）趨勢發展，晶片設計生產力與製程技術間的落差日益擴大。設計重複使用（design reuse）逐漸成為縮短兩者差距之重要方法；若能靈活應用公司內部的設計重複使用或大量引用外來矽智財（SIP）完成晶片設計，將有效加速產品設計時程、縮短上市時間、節省設計成本並降低風險。 然而受限於資源、研發能力及SoC設計流程整合之複雜性，各公司無法自行開發所有需要的SIP，使得採用外部SIP並將其整合至設計專案中成為必要手段，並導致近幾年商品化SIP的交易市場開始蓬勃發展；但其中所牽涉之商業模式、授權方式與相關技術標準等議題卻相當複雜。 SIP交易之一大障礙來自於缺乏交易過程中所有必須的基礎建設與相關服務。為解決此問題，目前已出現一些中介機構，提供SIP供應商、SoC設計者必要的法律契約、IP保護、交易媒合及結清等服務，使其在交易流通與應用上能更加便利。我國亦於2003年開始推動國家矽導計畫，希望透過其IP Mall子計畫，建立完善的SIP匯集交易與推廣服務機制。 本研究從交易成本和統治結構觀點分析SIP的交易市場發展與衍生問題，並由交易流程中找出典型的商業模式與授權實務，繼而深入探討推廣SIP重複使用與促進交易流通之中介機構，為因應交易常見的問題與挑戰，在規劃交易運作制度、法律與整體交易體系之實際做法；就其擔任提供SIP交易相關活動支援的角色，提出實務上的制度規劃建議。 研究對象為台灣國家矽導計畫中所建立的IP Mall，分別是由創意電子和智原科技兩家公司擔負基礎建設工作，並選擇國外VCX及SIPAC兩家機構做為對照。透過次級文獻蒐集、專家訪談等方法得到主要發現如下： 1.極高的交易成本導致SIP交易困難。 2.SIP交易需配合以三邊統治為基礎之中介機構方能有效執行。 3.藉由建立SIP交易的機制及標準，將可大幅降低「交易成本以及資訊不對稱」所造成雙方損失。 4.兩家IP Mall在功能服務說明、SIP匯集、品質驗證、履約保證與風險管理之制度規劃有待加強。 5.台灣IP Mall的執行做法可朝Turnkey導向之營運模式發展。 6.台灣IP Mall的規劃及運作缺乏整體規劃、使用誘因和成效評估。 關鍵字：交易成本、統治結構、設計重複使用、矽智財、系統單晶片、矽導計畫、智財匯集服務（矽智財匯集平台／矽智財交易中心） / The rapid advance of semiconductor fabrication technologies and the trend towards system-on-chip (SoC) based electronic devices development has caused the worsening gap between silicon capacity and design productivity. “Design reuse” becomes a key strategy for SoC design gap improvement. Combining a selection of reusable silicon IP (SIP) and new designs significantly shortens the time required to create complex SoC products and reduces costs & risks. However, due to constrained resources, the lack of experience with technologies and the complexity in SoC design flow integration, companies do need to source SIPs from outside suppliers instead of developing all kinds of functionalities internally. In recent years there has been a rapid development in the commercial SIP market. Nevertheless, the issues involved in the business model, licensing practices, and related technical standards are also quite complicated. A key barrier to trading SIP may be the lack of all necessary infrastructure and related services within the transaction flow. To overcome this, there are emerging intermediary organizations to facilitate SIP transactions and applications by providing necessary legal contracting, IP protection, trading matching, settlement and service for SIP providers and SoC Integrators. Taiwan also launched National Si-Soft Project from 2003 with an attempt to establish an appropriate SIP trading, promotion and service mechanism under its IP Mall sub-project. From the view of transaction costs and governance structure, this study analyzes the development and derivative problems of SIP trading market and generalizes common business models and licensing practices during the SIP transaction process. Moreover, according to the general problems and challenges from SIP trading, the study thoroughly discusses practices of intermediaries in the planning of transaction operating mechanism, legal matters and overall trading environment. Finally, this study offers some suggestions in practical system planning based on the role of providing SIP trading support. The study takes Taiwan’s IP Malls as subjects, which were implemented by Global Unichip Corporation and Faraday Corporation respectively. We also choose overseas organizations like VCX from Scotland and SIPAC from Korea as a comparison. Based on the literature review and individual interview, we found the following facts: 1.Huge transaction costs result in SIP trading difficulties. 2.Intermediary organizations based on trilateral governance are essential to implementing SIP trading effectively. 3.Through the establishment of SIP trading systems and standards, the loss of both Buyers and Sellers results from transaction costs and information asymmetric can be reduced significantly. 4.Both Taiwan’s IP Malls need to enhance their system planning in the service & function introduction, SIP collection, SIP quality assurance, verification, guaranty of contract and risk management. 5.Taiwan’s IP Malls could take the turnkey-oriented business model based on their original design. 6.The planning and operation of Taiwan’s IP Malls lacks a holistic view, attractions for usage and performance evaluations. Key words: transaction cost, governance structure, design reuse, SIP (Silicon Intellectual Property), SoC (System-on-Chip), Si-Soft project, IP Mall

不衡量，就無法論成敗（If you don't measure results,you can't tell success from failure），Osborne與Gaebler（1992）一語道出政府再造關鍵所在，在此一新局勢下，各國政府積極引進民間企業「策略管理」與「績效管理」機制，而我國也不例外，行政院自2001年起根據以往績效評核成果，並參考美國之政府績效成果法（Government performance and Results Act，簡稱GPRA）相關報告，融入「顧客導向 」觀念，訂定「施政績效評估計畫」要求所屬各部、會辦理，正式開啟另一波我國「績效管理」導向的政府治理局面。 本研究以國防部為例，藉平衡計分卡（Balance Scorecard，簡稱BSC）及有關績效評估理論作為理論基礎，設計一套有系統研究架構，運用深入訪談法，經訪談結果，計有：缺乏組織願景、缺乏「策略管理」理念、策略目標無法與個人職掌相結合、策略目標無法轉化各部門可用指標 、「績效評估」法制位階不足、與原研考制度待整合、強化「顧客面」之對話評估指標、各面向指標連結不足、指標挑戰不足、衡量標準不明確、指標建立觀念不足、不重視外部因素、評估指標缺乏彈性、特別迎合指標現象、計畫與評估脫節、本位主義心態、教育訓練不足、評估產出結果重視「效率」而不重視「效能」、未獲得主官支持、作業能力不足、績效無法與績效獎金制度相結合等20項，待檢討改進。 本研究將BSC原有財務、顧客、內部流程、學習與成長等四個構面，轉化為合適國防部績效指標的四個構面：利益關係人：我國人民、總統、行政院、立法院等均為國防部利益關係人；內部流程：如何執行各項計畫及作業流程，達成上層利益關係人所關心使命，並為支援策略，應建立或改善那些流程；學習與成長：為支援我們的策略，我們應如何投資人才、技術、基礎建設及照顧官生活起居；資源管理：確保資源源源不絕，是策略地圖的根本。當運用策略性水平與垂直診斷過程中，發覺現有指標構圖中有很多策略性目標不足之缺口，造成各業管單位各自為正，彼此間缺乏縱向及橫向聯繫，資源無法有效整合。因此，本研究調整各構面關係位置並描繪國防部及下轄各部會（國軍醫院為例）層級之策略地圖。但除制度與機制本身的設計必須要周延外，相關的配套措施亦不可或缺，另提出研究建議：「策略管理」理念應納入中程施政計畫、績效評估法制化、強化中程施政及年度施政計畫與年度績效評估計畫之連動、建立層次性個別指標體系、確立金字塔績效目標、施政計畫與預算編列相連結、建立適當績效評估指標數量、建立「顧客面」之衡量指標、高階主管的支持及參與、運用「績效標竿」，將英、美軍列為學習對象、訂定年度績效評估重點、建立國防部各面向重要監控指標、精進委外民意調查功能、績效制度須與激勵制度相結合，以為因應。 關鍵詞︰策略管理、績效評估、平衡計分卡、策略地圖、績效標竿

工程契約變更在工程進行中極為常見，其亦為常引起工程爭議事由之一。惟我國民法承攬一節，係對於具有完成一定工作特徵之契約而設，並未針對工程契約之特性與特殊問題設置規範，因此，在工程契約中解釋與適用法律時，常出現困難與見解不一之情形，定作人與承攬人權利義務關係處於不明確之狀態。以我國法角度探討工程變更爭議中當事人權利義務關係，應有必要。 本文將工程契約變更之爭議略分為三部分：第一部分是在何種情形下定作人應辦理工程契約變更？此問題涉及工程契約變更之原因以及契約工作範圍。契約之工作範圍如何以契約解釋加以認定？工地狀況與契約工作範圍之關係為何？工作範圍的改變應如何認定？此等將於本文第三章討論。 第二部分是當定作人辦理工程契約變更時，雙方權利義務為何？於此之下將討論定作人除有變更之權利外，是否有變更之義務？承攬人除得請求報酬外，是否有通知、繼續施工及照顧維持工地之義務？其次，定作人應如何辦理工程契約變更？於此將討論工程契約變更之程序、主體、時間、方式、應遵循之法令。定作人辦理工程契約變更限制為何？本文略整理出幾項限制：1.針對工作指示變更2.契約通常範圍之限制（契約同一性之限制）3.減少工作之限制4.政府採購法之限制5.建築法規之限制。最後，承攬人於定作人辦理工程契約變更時，是否得請求調整報酬及展延工期？此等問題將於第四章討論。 第三部分置於第五章之下，當定作人未辦理工程契約變更，但定作人其他指示或行為造成承攬人施作契約外工作時，承攬人得否請求依契約中工程變更約定調整報酬及展延工期？此問題涉及所謂「擬制變更」理論，本文認為不應援用擬制變更理論解決爭議，而應將定作人其他指示或行為造成承攬人施作契約外工作之情形區別以下類型討論：1.雙方就契約之約定解釋歧異2.有瑕疵之契約規範及業主未揭露資訊3.趕工4.業主干擾或在履約過程未能協力配合，以此為主軸分析當事人於我國法下之法律關係。反之，如不認為承攬人施作契約外工作時係因定作人其他指示或行為所造成，乃是承攬人自行施做時，則產生承攬人得否主張無因管理或不當得利之問題？最後，將一併於第五章討論實務中常見之漏項與實做數量爭議，釐清與工程契約變更之關係。

在國際時尚舞台中，台灣在過去一直扮演代工的角色：儘管手中握有無與倫比的研發與生產技術，然而報酬率卻遠不及握有「國際品牌」的廠商。 1990年起，台灣以往勞力、技術密集的紡織產業開始走下坡。台灣紡織產業開始面臨勞工短缺、工資上漲，許多低價紡織品在國內生產已無獲利空間；從2000年左右開始，隨著全球化市場發展，中國大陸與東南亞等新興國家陸續崛起，我國紡織產業開始產生外移。2005年，WTO協定生效，取消「紡織貿易配額」，以及全球各地逐漸形成的「區域經濟體」，使得全球紡織產業發生結構性的變化。 近來「美學經濟」指標性產業：「時尚產業」，已經成為亞洲國家積極發展的目標，而政府也大力鼓吹由過去專業代工的「製造經濟」，轉型為以品牌、設計為主的「創意、知識經濟」。2008年國家重點發展計畫中提出「產業高值化」政策，除了研發，強化行銷能力以提升品牌知名度亦是創造高附加價值的重要關鍵。 台灣在本土時裝設計師品牌不少。然而，礙於台灣市場規模，始終無法有大幅的成長。因此，台灣設計師如何進軍國際市場，便成了一個值得深入探討的議題。 本研究結合Csikezentmihalyi創造力系統模式、與設計師日常事業經營，探討本土設計師時裝品牌國際化的動態過程：設計師如何以服裝設計專業、結合創業營運相關知識，不斷與國際時尚界專業人士與買家們溝通互動，進而使其品牌在國際間佔有一席之地。 本研究同時歸納設計師在進軍國際市場時需要哪些能力，以及在進入國際市場不同階段所應注意的管理議題，期望能供業界、後續學術研究參考、指教。 / This research is about how Taiwanese fashion designers market their products internationally. Taiwanese textile companies didn’t have their own brands before. They mainly manufactured and sold products overseas under foreign brand names. However, the textile manufacturing industry in Taiwan has already moved abroad to low-labor-cost area during the past two decades. Taiwanese designer brands have been struggleing between the small domestic market and the competition of foreign brands. I explored three cases of Taiwanese fashion designers who market their brands and products internationally. They are respectively Hong, Li Fen’s designer brand ‘Sophie Hong’, Chien, Yu Feng and Pan, Po Shun’s ‘Shawnyï’, and Chia, Wen Lan’s ‘Twinkle by Wenlan’. I analyzed these cases based on the Creativity Dynamic System Model (Csikezentmihalyi, 1990). First, I discovered how they combine their expertises of fashion design and business management to organize their international network. Second, the abilities a fashion designer has to possess during his way to international fashion market have already been clearly listed and categorized. In the end, I casted several managerial issues the fellow designers should pay attention to in different stages when they try to internationalize their brands and products.

本研究係以訓練移轉之理論來檢驗行政院哈佛菁英領導班之實施成效。蓋訓練移轉係受訓者在接受訓練課程後，將從課程中所學的知識與技術，應用在實際業務中問題解決之動態過程，其著重的是訓練後對所學知識技術之消化，及對職場工作之回饋，是最有效的內隱知識外顯化的展現。故訓練移轉之成功與否，可作為評估訓練課程是否有助工作的最佳方式。而哈佛菁英領導班係行政院為有系統培育具有前瞻國際視野之全觀型新世代中高階領導人員，強化其政策統合、規劃及領導管理能力並激發其內在潛能，促使我國公務部門整體人力素質提升，以提升我國國家競爭力，自94年起，與美國哈佛大學甘迺迪政府學院合作，規劃辦理菁英領導班，參加人員係由全國中央及地方機關遴選出年輕具發展潛力之科長級以上人員，因開辦不易且所費不貲，故從規劃初期即透過課程內容安排、學員推薦及遴選過程及賡續培訓措施等設計來確保訓練效益。基此，本研究參考以往訓練移轉研究文獻後，建構研究架構與自變項及依變項，並針對該班第一屆及第二屆之學員施以問卷調查後，進行因素分析，此外，並隨機挑選各10名學員之主管及同事進行深度訪談，以作為量化研究之輔助佐證資料。

本研究的個案是系統單晶片企業，系統單晶片是電子系統的核心，因此該企業對於下游電子產品的發展扮演著舉足輕重的角色，是積體電路產業價值鍊最高價值的一環。本研究的主要目的是藉著一個極為成功的系統單晶片設計公司的成長軌跡與其相關的產業歷史，透過還原當時的時空環境了解並分析其經營策略的本質，以建立適合系統單晶片設計公司之經營策略本質的分析架構，同時實證其分析的結果，藉以尋求其研究問題「後進者的成功經營策為何?」的解答，並從個案企業的歷史中找出常被忽略的寶貴的經營智慧，而另一目的是能夠藉著收集具有時間標記的經營事件，提供豐富的研究素材給有興趣系統單晶片設計產業做更進一步或其他主題的研究。 一開始的動機是為了解答「後進者的成功經營策為何?」這個問題，但研究之後發現這是一個很有可能沒有通用解的問題，因此本研究轉從「策略本質的思考」出發，試著從個案公司的各個不同系統單晶片產品及其下游相關的產業的事件中，進行分析、推理、歸納與實證所關心的議題，其中個案分析主要包括四個產業：（一）光碟機產業；（二）DVD播放機產業；（三）數位電視機產業；（四）手機產業。其中每一個產業的故事都以某一個案的企業發展為中心，以時間的先後呈現，描述當時的產業環境、企業狀態、決策的因果關係，以及如何執行與執行結果。為了解答「後進者的成功經營策為何?」這個的大問題，同時從個案的分析與理論推論研究，從不同方向的思考並嚴謹的歸納與分析提出以下的研究發現：（一）從行銷理論分析策略本質；（二）以利潤方程式分析策略本質；（三）SOC晶片訂價策略；（四）從動態能耐的架構分析策略本質；（五）後進者的經營策略；（六）成長與新產品選擇的策略；(七)經營智慧的闡述。希望能提供企業經營者策略思考的架構，而建構出適合自己的經營策略。 本研究藉著邱志聖「行銷理論」中產品的「外顯」與「內隱」之價值分析方法，發展出「（一）從行銷理論分析策略本質」之研究發現中一系列的理論，並以此為基礎，輔助論證其他的研究發現，再根據「利潤彈性」的定義，提出可以以嚴謹的數學証明的一系列有關訂價的創新的理論，以此為基礎進而提出「（三）SOC晶片訂價策略」，再藉著「（四）從動態能耐的架構分析策略本質」的個案研究，發現組織的能耐與低成本優勢有的強烈的相關性，整合以上相關的研究發現，進而提出「（五）後進者的經營策略」，以創新「先進者支援的兩難」理論為切入點，並根據以上研究的結論，提出「後進者的成功經營策為何?」的參考解答。當企業成功之後，必然會面臨成長的困境，因此本研究從個案的深入分析，提出所應採取的「（六）成長與新產品選擇的策略」，以及最後提醒經營者一些知易行難的「(七)經營智慧的闡述」。 根據TEEC的「動態能耐」的理論，企業的策略深受「路徑相依性」的影響，且當不同企業的內部狀態或外部環境不同時其所需的策略也不一樣，因此後進者僅採用模仿的策略是不易成功，所以企業必需要思索適合自身的策略，並透過策略本質的分析，檢驗其策略是否有效，然而任何策略分析的方法都有其盲點，因 此分析或擬定策略時要依據競爭對手與產業特性選數種適合分析的架構進行分析，才能夠互相印證與互補，並思考其矛盾之處以避免致命的盲點，因此本論文提出專為系統單晶片設計企業策略本質的思考之架構以檢驗其策略有效性。 / The System on Chip (SOC) is the core of the electric system of an electric end product. Therefore, the firms that design and produce the SOC play the critical role in the development of the end product and contribute the most valuable part in the IC industry chain. The purposes of this paper are to develope the strategies and wisdoms of management as well as the frame structure for analyzing the essence of management strategies for the late comer. In the case study, there are the companies have been very successful in the world. In the cases, there are a lot of time-marked traces of the growth of the successful firm and its related industry history so that we can clarify what and why the strategies were executed at that time by analyzing the sequences of the management decisions and their consequences. Additionally, I hope the case stories can be utilized for the further research or another related research. Initially in this research we focused only on the topic of the question“What are the effective management strategies for the late comer”. However, after further studies we found that the general answers for the big question might not exit; therefore, we adjusted the research direction and converted to focus on the topic of the essence of the analysis of the management strategies. In the studied case, there are four different kinds of SOC products including optic storage chip, DVD player chip, digital TV chip and handset chip and their related industries. In the story of each product case, the main stream of the story keeps close track of the situation of the management decisions making, the status of the execution by the studied firms and their consequences in timing sequence so that the evolution of the environment of the firms and the industries can be shown clearly. To study for the answer of the big question “What are the effective management strategies for the late comer”, firstly we analyze the cases and simultaneously study the related theories. Secondly we transform the big question into the following seven research subtopics: (1) Analyzing the essence of the management strategies based on the marketing promotion theory, (2) Analyzing the essence of the management strategies by the net profit, (3) Pricing strategies for the SOC products, (4) Analyzing the essence of the management strategies by the perspective of the“Dynamic capabilities”, (5) Management strategies for the late comer, (6) Strategies for the growth and new products selection, and (7) Wisdom of management. Finally, we hope this thesis can provide managers with the frame structure for both thinking and analyzing the strategies so that managers can develop the best strategies for themselves. There are some kinds of logical relation among the theories developed in the above subtopics. The foundation of theories of“Analyzing the essence of the management strategies”is the value proposition that bases on the analysis of the explicit value and implicit value in the marketing promotion theory. Theories of“Analyzing the essence of the management strategies”are one of the most fundamental pillars that support the other theories in this thesis. According to the definition of elasticity of net profit in this thesis, we can deduce some innovative and valuable theories by the rigid mathematical reasoning. Furthermore, we can develop the innovative theories “(3) Pricing strategies for the SOC product”. In addition to developing the above theories, we apply the theory of “Dynamic capabilities” to analyze the strategies in the case stories to find the effective cost advantage is supported by the capabilities of organization with effectiveness and efficiency. We integrate the above theories to propose “(5) Management strategies for the late comer”. A firm will eventually confront the saturation of the growth after its successful startup. To solve this issue, we base on the deep investigation of the cases and some theories developed in this thesis, we propose “(6) Strategies for growth as well as new products selection”. Finally from the case stories, we abstract some both valuable and critical wisdoms that are easy understood but they are hard to be practiced due to the human natural weakness. According to “Dynamic Capabilities and Strategic Management” by TEECE, the strategies for a firm strongly depend on the path that the firm has experienced, thus the imitative strategies from its rival is usually not effective just because their paths they passed are different, not to mention that neither their environments nor the conditions of the firms are totally different. Therefore, a firm works out any strategies and then its managers have to carefully check the effectiveness of the strategies by analyzing their essence of the strategies and then modify them before they are executed. However, any framework for analyzing strategy has its blindspots. To avoid the strategic blindspots, we have to use several different and suitable frameworks to analyze the strategies, and then check if there are any conflicts among the results from different frameworks analyzing, we have to deliberate to find why and how to solve the conflicts. Therefore, we develop a new frame work that appropriately analyzes the strategies of both the SOC firm-level and their products with a totally different perspective

本文旨在研究俄羅斯傳統服飾文化與當代俄羅斯時裝產業之進程。首先介紹俄羅斯傳統服飾種類及特色，再依不同時代背景詳述俄羅斯服飾文化的演變，其次透過與西方服飾設計之比較，進一步探討俄羅斯當代時裝產業的轉變，最後解析俄羅斯時裝產業在21世紀所面臨的國際情勢影響與後續發展。 俄羅斯因其獨特的地理位置及種族多元文化之特性，造就其服飾文化的豐厚與迷人。筆者希望透過本之研究，瞭解俄羅斯複雜而多樣的服裝美學，也讓國人一同認識人類文明最綺麗的瑰寶。